Search Engine Optimization Specialist

Overview
Are you passionate about boosting online visibility and driving organic growth? We are seeking a dynamic Search Engine Optimization (SEO) Specialist to join our digital marketing team! In this role, you will be at the forefront of enhancing our website’s presence on search engines, ensuring our content reaches the right audience. Your expertise will help optimize our digital footprint, improve rankings, and increase traffic through innovative strategies and technical mastery. This paid position offers an exciting opportunity to make a tangible impact in a fast-paced, innovative environment dedicated to growth and excellence.

Responsibilities

• Conduct comprehensive keyword research to identify high-impact search terms aligned with business goals.
• Optimize website content, metadata, and HTML elements to improve search engine rankings and visibility.
• Implement and manage SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, and Google Tag Manager to monitor performance metrics.
• Enhance website architecture by improving site speed, mobile responsiveness, and user experience through technical SEO best practices.
• Build quality backlinks through effective link-building strategies to increase domain authority and search engine trust.
• Collaborate with content creators and web developers to ensure SEO best practices are integrated into content management systems like WordPress and other platforms.
• Analyze web analytics data to identify opportunities for conversion optimization and refine SEO strategies accordingly.
• Stay current with the latest SEO trends, algorithm updates, and industry tools to maintain a competitive edge in search engine results.
• Support digital marketing initiatives across social media management and SEM campaigns to amplify reach and engagement.

Skills

• Proven experience with SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms.
• Strong understanding of search engines’ ranking factors including metadata, keywords, backlinks, and site structure.
• Proficiency in HTML, CSS, JavaScript, and content management systems like WordPress.
• Knowledge of web analytics tools including Google Analytics and Adobe Analytics for data-driven decision making.
• Expertise in technical SEO aspects such as website speed optimization, mobile responsiveness, schema markup, and metadata management.
• Ability to perform comprehensive keyword research and implement conversion optimization techniques effectively.
• Familiarity with social media management platforms and digital marketing strategies including SEM campaigns.
• Experience with Google Search Console, Google Tag Manager, and other SEO tools for tracking performance metrics.
• Strong analytical skills combined with a detail-oriented approach to problem-solving in web analytics and SEO performance tracking. Join us as an SEO Specialist to shape the future of our digital presence! Bring your passion for search engine optimization combined with technical expertise to help us achieve extraordinary growth while advancing your career in a vibrant environment dedicated to innovation and success!

Pay: $40,000.00 - $60,272.96 per year

Benefits:

• Paid time off

Work Location: Hybrid remote in Pompano Beach, FL 33069