Search Engine Optimization Specialist

DFW Physicians Medical Associates is a leading multispecialty medical clinic dedicated to providing exceptional healthcare services in primary care, cardiac care, and behavioral health. Our mission is to prioritize our patients’ physical and mental wellbeing by delivering compassionate, top-rated medical care through a highly skilled team of healthcare professionals.

We are seeking an energetic and detail-oriented Search Engine Optimization (SEO) Specialist to join our digital marketing team. In this role, you will drive the visibility and ranking of our online presence across search engines by implementing effective SEO strategies. Your expertise will help attract more visitors to our website, enhance user engagement, and support our overall goal of providing accessible healthcare information to our community.

<Responsibilities>

• Conduct comprehensive keyword research to identify high-impact search terms relevant to healthcare services and local audiences
• Optimize website content, metadata, and HTML tags to improve search engine rankings and click-through rates
• Develop and execute link-building strategies to strengthen domain authority and increase referral traffic
• Utilize SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, and SEMrush to monitor performance and identify optimization opportunities
• Implement technical SEO improvements including site speed enhancements, mobile responsiveness, structured data markup, and JavaScript optimization
• Manage content management systems like WordPress to update and optimize website pages regularly
• Collaborate with content creators and social media managers to ensure SEO best practices are integrated into digital marketing campaigns

<Skills>

• Strong understanding of SEO principles, search engine algorithms, and ranking factors for search engines like Google and Bing
• Proficiency with SEO tools including Google Search Console, Google Analytics, Adobe Analytics, SEMrush, Ahrefs or similar platforms
• Experience with website development languages such as HTML, CSS, JavaScript for technical SEO adjustments
• Knowledge of WordPress or other content management systems for content updates and site management
• Expertise in keyword research techniques and tools for identifying target keywords in the healthcare niche
• Familiarity with conversion optimization strategies to enhance user engagement and lead generation
• Ability to analyze web analytics data for insights into user behavior and campaign effectiveness
• Skills in metadata creation, content optimization, link building tactics, and social media management for integrated digital marketing efforts
• Understanding of e-commerce platforms if applicable for online appointment booking or product sales related to healthcare services

Join us as an SEO Specialist and play a vital role in elevating our online presence! Your expertise will directly impact how we connect with our community by ensuring that those seeking quality healthcare find us easily on search engines. We value innovation, collaboration, and a proactive approach—come help us make a difference!

Pay: $61,763.99 - $102,382.44 per year

Benefits:

• 401(k)

Work Location: In person