Search Strategist

Overview

Padula Media is a leading digital marketing agency headquartered in West Chester, Pennsylvania, serving clients across the United States. Our growing team is looking for a driven and detail-oriented Search Specialist who thrives on uncovering what makes websites rank, attract quality traffic, and convert effectively.

This role is ideal for someone who combines strategic thinking with technical expertise — someone passionate about the ever-evolving world of SEO, AEO, GEO, and Google's Ad Network. You’ll be joining a collaborative team that values creativity, data, and results while helping clients integrate modern marketing practices with foundational SEO principles.

Key Responsibilities

• SEO Content Planning – Develop and manage comprehensive SEO content calendars that align with client goals. Conduct keyword research, topic clustering, and content audits to identify high-impact opportunities.
• Forward-Thinking SEO Strategy – Build strategies that go beyond on-page optimization — incorporating technical SEO, user intent, AI-driven search evolution, and competitive landscape analysis.
• AEO (Answer Engine Optimization) & GEO (Generative Engine Optimization) – Implement cutting-edge methods to help clients appear in voice, AI, and generative search results, ensuring visibility beyond traditional search listings.
• Analytics & Campaign Management – Oversee and optimize performance across Google Ads, Google Local Service Ads, and SEO channels. Track KPIs, analyze traffic and conversion data, and recommend ongoing improvements.
• Integration Across Channels – Understand how SEO, AEO, GEO, and Local SEO intersect with paid media, content, and broader marketing initiatives. Collaborate with internal teams to ensure cohesive, high-performing strategies.
• Performance Reporting – Prepare clear, actionable reports summarizing insights, wins, and growth opportunities for clients.

Requirements

• 2+ years of experience in an SEO or search-driven marketing role
• Proven experience managing 20+ SEO accounts simultaneously, preferably in an agency environment
• Strong understanding of keyword strategy, on-page optimization, and local SEO best practices
• Writing or editorial background, with the ability to guide or edit SEO-driven content for clarity, tone, and performance
• Familiarity with Google Analytics, Search Console, SEMrush, Ahrefs, and Google Tag Manager
• Proactive mindset and passion for staying ahead of digital marketing trends

Why Join Padula Media

At Padula Media, we combine creativity, strategy, and data to help businesses grow. You’ll have the opportunity to work with a diverse portfolio of clients across industries, contribute to innovative marketing campaigns, and collaborate with a supportive, high-energy team focused on results and growth.

What We Offer:

• Competitive Base Salary between $60,000-70,000 based on previous experience with other bonus incentives.
• 15 Days PTO
• Retirement Account | 2% Nonelective Match* (*after 12mo employment)
• Hybrid Work Environment - Wednesdays / Fridays WFH
• Healthcare is covered at 50%. Out-of-market costs will be paid by the employee.

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off

Work Location: Hybrid remote in West Chester, PA 19380