a/b testing manager

Perfume Unlimited LLC

Job Description: Performance Marketing Specialist for DubaiWe are seeking a results-driven Performance Marketing Specialist to accelerate online sales across our e-commerce platforms. You will plan, execute, optimize, and scale paid media campaigns across Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads, working closely with our e-commerce and creative teams to boost traffic, improve ROAS, reduce CPA, and maximize revenue.Key ResponsibilitiesPaid Media Execution<ul><li>Plan, launch, and manage campaigns across Google Search &amp; Shopping, Meta (FB/IG), TikTok, and Snapchat.</li><li>Manage daily budgets, bids, pacing, and optimizations to achieve high ROI and low CAC.</li></ul>Performance &amp; Analytics<ul><li>Track key metrics (CTR, CPC, CPA, ROAS, CVR).</li><li>Prepare weekly/monthly performance reports.</li><li>Analyze user behaviour and conversion paths using GA4, Tag Manager, UTM tracking.</li></ul>E-Commerce Growth<ul><li>Improve website conversion rate via A/B testing and CRO practices.</li><li>Coordinate with design/content teams for creatives and landing pages.</li><li>Conduct keyword research to optimize ads and product listings.</li></ul>Retargeting &amp; Automation<ul><li>Build remarketing funnels (cart abandonment, repeat purchase, upsell).</li><li>Implement automated email flows to improve retention and lifetime value.</li></ul>Cross-Team Collaboration<ul><li>Align campaigns with promotions, launches, and seasonal events.</li><li>Partner with sales/product teams to drive revenue objectives.</li></ul>Requirements<ul><li>2&ndash;4 years of hands-on performance marketing experience for e-commerce.</li><li>Proven history of scaling paid campaigns with strong ROAS.</li><li>Expertise in Google Ads, Meta Ads Manager, TikTok/Snapchat Ads, GA4, Tag Manager, Search Console.</li><li>Strong analytical and CRO skills (landing page optimization, funnels, A/B testing).</li><li>Bonus: Experience in beauty/luxury/perfume category &amp; Google Merchant Center/product feed setup.</li></ul>KPIs<ul><li>Website sales revenue growth (3 e-commerce sites).</li><li>Improved ROAS &amp; reduced CPA.</li><li>Higher conversion and repeat-customer rates.</li></ul>Job Types: Full-time, PermanentPay: From AED2,800.00 per month

Performance Marketing Specialist – E-Commerce (Perfume & Luxury Products)

The Content House

Key Responsibilities:<ul><li>Assist in building and launching ads in Meta Ads Manager.</li><li>Monitor campaign performance and flag key trends.</li><li>Help with A/B testing for ad copy, creative, and audiences.</li><li>Pull and compile performance reports.</li><li>Conduct market and competitor research.</li></ul>Qualifications:<ul><li>Familiarity with Meta Business Suite and Ads Manager.</li><li>Basic understanding of social media advertising metrics (CPC, CTR, ROAS).</li><li>Strong attention to detail and organizational skills.</li><li>Excellent communication skills.</li></ul>Job Type: Full-timePay: Rs50,000.00 - Rs80,000.00 per monthWork Location: In person

Meta Ad Coordinator

Spinny

<div>
 
 
 Role :
 
 Lead/Manager-Product Analytics
 
 
 
 
 
 
 Job Location :
 
 Sector 48, Gurugram
 
 
 
 Work from Office:
 
 5 days a week
 
 
 
 
 
 
 Job Description:
 
 
 
 As an Analytics Manager, you&rsquo;ll work closely with business, product, design, engineering and growth teams to build a data-first culture and drive data backed decision-making. You&rsquo;ll lead a team of analysts to uncover insights from user behavior, track feature performance, and measure product impact across the customer journey&mdash;from discovery to delivery &amp; work closely with senior leadership to solve complex business problems through data and convert insights into actionable strategies
 
 
 
 
 
 
 KEY RESPONSIBILITIES
 
 
 
 ● Lead a team of analysts to deliver high-quality, scalable, and business-impacting analyses.
 
 
 ● Partner cross-functionally with marketing, product, sales, and operations teams to define KPIs and build visibility on performance metrics, track feature usage, and assess the impact of product changes.
 
 
 ● Build and maintain scalable dashboards and self-serve tools to democratize data across the company.
 
 
 ● Develop and own frameworks for experimentation and A/B testing to evaluate business and product interventions.
 
 
 ● Champion data instrumentation efforts with engineering teams to ensure accurate and complete analytics tracking &amp; collaborate with Data Science team on behavioral segmentation, funnel optimization, and personalization strategies.
 
 
 ● Mentor junior analysts and build a high-performing analytics team aligned with Spinny&rsquo;s vision
 
 
 
 
 
 
 REQUIREMENTS
 
 
 
 ● 5-8 years of experience in analytics, preferably in consumer-tech, e-commerce, or automotive domains.
 
 
 ● Strong knowledge of SQL, data modeling, Excel, and data visualization tools like Tableau, Power BI, or Looker. Exposure to Python/R for data analysis is a strong plus.
 
 
 ● Understanding of statistics and experimentation methodologies (A/B testing, hypothesis testing).
 
 
 ● Excellent storytelling and communication skills &amp; ability to balance attention to detail with big-picture thinking.
 
 
 ● Comfortable working in fast-paced, cross-functional environments
 
 
 
 
 
 
 Why Spinny?
 
 
 
 ● Be part of a rapidly growing brand redefining the used car space in India.
 
 
 ● Work in a culture that values transparency, ownership, and experimentation.
 
 
 ● Solve real customer problems at scale with a passionate team.
 
</div>

Lead/Manager-Product Analytics

South Shore Health

Job Description Summary The Laboratory Supervisor, Ambulatory, is responsible for the technical and administrative supervision of the Ambulatory Laboratories. The laboratory supervisor will be available as needed to provide supervision on site, by telephone or through electronic consultation. All duties will be performed in accordance with established policies, procedures and standards, and will comply with criteria mandated by appropriate accrediting and licensing agencies. This role is also a technical position wherein the incumbent is scheduled to work all the technical benches regularly and must therefore be competent in all laboratory areas. The position is under the general direction of the Operations Manager, and in conjunction with the CLIA Director and/or Chief of Pathology Job Description Job Responsibilities: 1 - Supervises all work performed within the laboratory. This includes, but is not limited to, responsibility for quality of all tests performed, organizing workflow and prioritizing work as needed. a - Reviews all test results and QC data generated as per established criteria by regulatory agencies. b - Maintains a procedure manual that is accurate, up-to-date and in compliance with format and content established by Clinical & Laboratory Standards Institute (formerly NCCLS), and other regulatory agencies. Review and updates at least annually and maintains documentation of all changes to procedures. Formally communicates all procedural changes to staff and documents staff acknowledgement of these changes. c - Oversees Instrument Maintenance Program and assures maintenance is performed, as defined in the policies & procedures. Establishes written maintenance logs, troubleshooting guidelines, written problem/resolution logs and works with vendor to assure all activities, including Preventive Maintenance are performed to maintain the instruments to perform optimally. d - Assures that tests are performed within established turn around times and regularly seeks opportunities to improve service and meet/exceed patient/client needs. e - Assures consistently high quality test result records as evidenced by data review, Quality Control, Proficiency Testing, CLIA Inspections or other regualtry bodies under which clinical laboratory reports such as CMS, FDA, and MA DPH, and feedback from clinician. f - Assures Competency of Staff in all test modules, lab sections, including Safety, LIS, and in interpreting Quality Control Data. g - Develops comprehensive systems to monitor the quality of work. This plan (QC, QA, & Proficiency Testing) is written and shared with staff to ensure consistent compliance. h - Act as point person for lab staff, support staff, and providers regarding policy and testing questions. 2 - In collaboration with other section supervisors, schedules work assignments and plans work schedules of employees to maintain consistent and adequate coverage of the entire laboratory. a - Posts schedule of staff thirty (30) days in advance. b - Posts daily assignments on a weekly basis and updates to meet the needs of each department to assure adequate coverage. c - Meets regularly with SSHS Management Team to schedule department wide staffing issues. Collaborates with peers to assure cross coverage and that minimum staffing needs are consistently met. d - Shares in rotation to provide coverage for vacancies, absences, and paid time off. Is responsible for assuring the adequacy of coverage. 3 - Establishes & maintains an effective inventory control system that assures inventory levels that consistently meet the demands of the workload. a - Prepares laboratory purchase orders and submits for approval. Adheres to procedures regarding acquisition of, and payment for, goods and services. b - Establishes a formal procedure for assessing inventory levels and involves the staff in participation in this process. c - Focus is on efficient use of reagents and supplies that is consistent with workload volume and budgeted resources. 4 - Hires, trains, and ensures competency of staff. a - Orients and trains new employees to perform all procedures following established protocol. Documents all training of new employees and completes evaluation form within the 90 day probationary period. b - Trains all employees when new procedures, instruments or methods are established. Provides staff with written and practical exercises and tools to learn procedures and demonstrate compliance. c - Prepares and implements annual Competency Plan and maintains documentation of technical competency of all staff who perform testing, as per departmental and Health System Competence Policies & Procedures. d - Documents communications with staff when policies or procedures are changed or introduced to assure staff understanding and compliance. e - Develops performance goals/objectives with each staff member to promote maximum productivity, proficiency and professional growth, as evidenced by written goals on performance appraisals. 5 - Consistently and fairly implements Human Resources Policies to promote positive employee relations. a - Collaborates with Human Resources on the effective recruitment and selection of qualified employment candidates. b - Ensures employee compliance with all Health System & Departmental policies & procedures. c - Conducts annual performance evaluations on all departmental staff. Completes employee performance appraisals thoroughly and submits on time. d - Provides ongoing and timely feedback to staff relating to performance issues. Consistently recognizes employees for exceptional service to patients and others. e - Conducts at least one mid-cycle performance assessment for all direct reports to provide feedback relating to attainment of goals, performance and behavioral expectations. f - Keeps the Operations Manager and/or Director informed of significant Performance issues and seeks counsel as to appropriate courses of action. g - Follows human resources policies to implement progressive discipline, when necessary. 6 - In collaboration with the Operations Manager, Executive Director and CLIA, is responsible for the evaluation, selection, and documentation of testing of all new instruments, methods and procedures for testing performed in the laboratory. a - Serves as primary contact for vendors and makes recommendations regarding equipment status, reagent costs, service agreements, etc. Monitors expenditures and performs cost analysis on equipment purchases/rental agreements. b - Follows established protocols for implementing new instrumentation and/or procedures as per CLSI Guidelines. c - Solicits feedback from physicians & other caregivers as to the adequacy of testing protocols. 7 - Maintains accurate and complete documentation required by regulatory agencies, including quality control, Performance Improvement, instrument maintenance service records and other record keeping requirements of the laboratory licensing and accrediting agencies and organizations. a - Is responsible for the performance of all Quality Control required to maintain precision, accuracy, and quality of testing. Establishes a comprehensive QC program that is in compliance of industry standards. b - Implements new procedures as needed to ensure compliance with state regulations and all regulatory agencies ( CLIA, JCAHO) and as needed, CMS, FDA, MA DPH. c - Documents all QC on a daily basis, submits monthly and quarterly Quality Control/Assurance reports. d - Oversees performance of Proficiency Testing among staff, documents results, submits reports at appropriate time, reviews results with staff, and submits documentation of investigation and corrective action on all unacceptable performance challenges. Assures that all staff participate in Proficiency Testing as part of on-going technical Competency process. e - Maintains and updates the laboratory procedure manuals , according to Hospital policy and NCLSI standards. f - Reviews and signs off on all procedures on at least an annually basis according to CLIA requirements, JCAHO and all regulatory agencies. g - Annually establishes departmental Performance Improvement Initiatives that are consistent with, and support SSH strategic planning initiatives and Annual SSH Performance Goals. h - Identifies opportunities for improvement and incorporates into formal PI plan that meets JCAHO and other regulatory agency requirement standards. Collects and reviews data and plans response to findings. i - Keeps staff engaged in PI initiatives, and shares quarterly reports at staff meetings. 8 - Responsible for the fiscal management of laboratory; assures proper utilization of organization's financial resources. a - Establishes and submits budget within designated deadlines according to all budgetary policies and procedures. b - Effectively utilizes resources within established budget; notifies Director of all variances anticipated, or incurred. Identifies and implements actions needed to bring expenses in line with budget. c - Performs assessment of the efficiency of the utilization of all resources in the department, including personnel management, equipment/reagent evaluation and method development. d - Prepares bi-weekly FTE utilization reports and budget reports monthly, and submits responses as scheduled . click apply for full job details

Laboratory Supervisor, Ambulatory

SilencerCo, LLC

<div>Senior Web Administrator

SilencerCo

West Valley City Utah

Full-time

Shift: 8:00 AM - 6:00 PM (Monday - Thursday)

Last Revised Date: 11/6/2025

Last Revised By: Tyson Rushton

Position Overview

We are seeking an experienced Senior Web Administrator to lead the ongoing

development, optimization, and technical management of our WooCommerce website. This role blends technical skill with strategic ownership - managing site performance, feature development, and user experience from end to end. The ideal candidate combines technical expertise with an analytical mindset. They understand how to use data, testing, and user feedback to shape features that enhance site performance, strengthen customer engagement, and improve conversion rates.

Job Responsibilities
<ul><li>
Oversee all aspects of site performance, including uptime, speed, security, and user experience.</li><li>
 Plan and manage new web features from concept through launch.</li><li>
 Maintain products, order workflows, content updates, and promotions.</li><li>
 Run and evaluate A/B tests to improve conversion and checkout flow.</li><li>
 Monitor analytics, SEO, and user behavior to identify opportunities for improvement.</li><li>
 Ensure updates, plugins, and integrations remain compatible and reliable.</li><li>
 Maintain accessibility standards (ADA/WCAG) and design consistency.</li><li>
 Collaborate with internal teams to align web priorities with marketing and business goals.</li><li>
 Perform initial technical troubleshooting, identify root causes, and coordinate fixes with developers when necessary.</li></ul> 


Results
<ul><li>
Site Performance &amp; Reliability</li><li>
Uptime: Maintain 99.9%+ uptime each quarter (excluding planned maintenance).</li><li>
Page Load Speed: Maintain an average page load time under 2.0 seconds on core pages.</li><li>
Plugin &amp; Update Compliance: 100% of site plugins, themes, and integrations updated within 14 days of scheduled window.</li><li>
Conversion &amp; Engagement Optimization</li><li>
A/B Testing Cadence: Conduct at least one live A/B test per month targeting conversion or engagement improvements.</li><li>
Conversion Rate Growth: Achieve +5% YoY growth in eCommerce conversion rate.</li><li>
Technical Execution &amp; Troubleshooting</li><li>
Issue Resolution Time: 95% of critical site issues resolved or escalated within 24 hours.</li><li>
Update Reliability: 100% of updates deployed without post-launch regression affecting sales flow.</li><li>
SEO &amp; Analytics Management</li><li>
Site Health (SEMrush): Maintain a 90+ site health score.</li><li>
Organic Traffic: Achieve +5% YoY growth in organic sessions.</li><li>
Core Web Vitals: Maintain &quot;Good&quot; rating on LCP, FID, and CLS across 80% of key pages.</li><li>
 Tracking Accuracy: 100% of GA4 and Tag Manager events functionally validated after major updates.</li><li>
Collaboration &amp; Project Management</li><li>
Project Timeliness: Deliver 90% of projects and feature updates on or before target deadlines.</li><li>
Documentation: Maintain complete documentation for all updates, tests, and releases within the internal web log or project tracker.</li><li>
Accessibility &amp; Compliance</li><li>
ITAR / Privacy Compliance: 100% compliance with internal and external data handling and security protocols.</li><li>
Accessibility Audits: Conduct at least 2 full accessibility reviews per year and implement all critical findings within 30 days.</li></ul> 


Job Qualifications (Required)
<ul><li>
5+ years managing WordPress/WooCommerce sites.</li><li>
 Proficient in HTML, CSS, and JavaScript, with working knowledge of PHP for technical troubleshooting.</li><li>
 Familiar with WordPress and WooCommerce database structures, including how product, order, and customer data are stored.</li></ul> 

<ul><li>
 Experience with site optimization, SEO, analytics, and A/B testing.</li><li>
 Comfortable using tools like Google Analytics 4, Tag Manager, Search Console, and version control (Git).</li><li>
 Familiar with hosting and performance management on WP Engine or similar platforms.</li><li>
 Proficient with Elementor and experienced in optimizing site speed and layout performance using page builders.</li><li>
 Able to translate data into actionable insights.</li><li>
 Strong project management skills and attention to detail.</li><li>
 Confident working cross-functionally and directing remote developers.</li><li>
 Strong awareness of web accessibility, mobile optimization, and page performance best practices.</li><li>
 Proven track record of improving eCommerce conversion rates and increasing average order value (AOV) through testing, optimization, and site enhancements.</li></ul></div>

Senior Web Administrator

M I R A CONSTRUCTION L.L.C

<div>
 
 The Digital Marketing Specialist/PPC Expert will plan, execute, and optimise paid digital advertising campaigns across multiple platforms. This role focuses on driving quality leads through strategic paid media management while maximising ROI.
 
 
 Key Responsibilities
 
 
 
 Paid Campaign Management
 
 
 <ul>
 <li>
 Plan, create, and manage PPC campaigns on Google Ads (Search, Display, YouTube)
 </li>
 <li>
 Execute paid social media campaigns on Facebook, Instagram, LinkedIn
 </li>
 <li>
 Conduct A/B testing of ad copies, creatives, and landing pages
 
 
 </li>
 </ul>
 Strategy &amp; Planning
 
 
 <ul>
 <li>
 Develop comprehensive paid media strategies aligned with business goals
 </li>
 <li>
 Create campaign calendars and budget allocation plans
 
 
 </li>
 </ul>
 Performance Optimisation
 
 
 <ul>
 <li>
 Monitor campaign performance daily and make real-time optimizations
 </li>
 <li>
 Analyse metrics: CTR, CPC, CPL, conversion rates, ROAS
 
 
 </li>
 </ul>
 Landing Page &amp; Conversion Optimisation
 
 
 <ul>
 <li>
 Collaborate on landing page design and optimisation
 </li>
 <li>
 Implement conversion rate optimisation (CRO) best practices
 
 
 </li>
 </ul>
 Analytics &amp; Reporting
 
 
 <ul>
 <li>
 Track and analyse campaign performance across all platforms
 </li>
 <li>
 Create comprehensive performance reports with insights
 
 
 </li>
 </ul>
 SEO &amp; Organic Growth
 
 
 <ul>
 <li>
 Implement on-page and technical SEO best practices
 </li>
 <li>
 Monitor organic search rankings and traffic
 
 
 </li>
 </ul>
 Platform Management
 
 
 <ul>
 <li>
 Manage Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
 </li>
 <li>
 Set up and maintain Google Analytics, Google Tag Manager
 
 
 </li>
 </ul>
 Collaboration &amp; Coordination
 
 
 <ul>
 <li>
 Work with creative team for ad creative development
 </li>
 <li>
 Coordinate with sales team on lead quality and follow-up
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 Education &amp; Experience
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Digital Marketing, or related field
 </li>
 <li>
 3-5 years of hands-on experience in digital marketing and PPC
 </li>
 <li>
 Google Ads and Facebook Blueprint certifications required
 </li>
 <li>
 Real estate or lead generation experience strongly preferred
 </li>
 <li>
 Proven track record of managing significant ad budgets
 
 
 </li>
 </ul>
 Technical Expertise
 
 
 <ul>
 <li>
 Expert-level knowledge of Google Ads (Search, Display, Shopping, YouTube)
 </li>
 <li>
 Advanced proficiency in Facebook Ads Manager and Instagram advertising
 </li>
 <li>
 Strong understanding of Google Analytics and conversion tracking
 </li>
 <li>
 Excel/Google Sheets proficiency for data analysis
 
 
 </li>
 </ul>
 Digital Marketing Skills
 
 
 <ul>
 <li>
 Deep understanding of PPC strategy and best practices
 </li>
 <li>
 Expertise in keyword research and audience targeting
 </li>
 <li>
 Strong analytical and data interpretation skills
 </li>
 <li>
 A/B testing and experimentation mindset
 
 
 </li>
 </ul>
 
 Performance Metrics
 
 
 
 <ul>
 <li>
 Cost per lead (CPL) targets
 </li>
 <li>
 Lead volume and quality
 </li>
 <li>
 Return on ad spend (ROAS)
 </li>
 <li>
 Click-through rates (CTR) and conversion rates
 </li>
 <li>
 Campaign ROI and profitability
 </li>
 <li>
 Quality score and ad relevance metrics
 </li>
 <li>
 Organic traffic and keyword rankings (SEO)
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 Competitive salary package
 </li>
 <li>
 Performance-based bonuses tied to campaign ROI
 </li>
 <li>
 Certification and training support
 </li>
 <li>
 Professional development opportunities
 </li>
 </ul>
</div>

Digital Marketing Specialist/PPC Expert

MIRA Construction

<div>The Digital Marketing Specialist/PPC Expert will plan, execute, and optimise paid digital advertising campaigns across multiple platforms. This role focuses on driving quality leads through strategic paid media management while maximising ROI. 
 
Key Responsibilities
Paid Campaign Management<ul>
<li>
Plan, create, and manage PPC campaigns on Google Ads (Search, Display, YouTube)</li>
<li>Execute paid social media campaigns on Facebook, Instagram, LinkedIn</li>
<li>Conduct A/B testing of ad copies, creatives, and landing pages</li>
</ul>
Strategy &amp; Planning<ul>
<li>
Develop comprehensive paid media strategies aligned with business goals</li>
<li>Create campaign calendars and budget allocation plans</li>
</ul>
Performance Optimisation<ul>
<li>
Monitor campaign performance daily and make real-time optimizations</li>
<li>Analyse metrics: CTR, CPC, CPL, conversion rates, ROAS</li>
</ul>
Landing Page &amp; Conversion Optimisation<ul>
<li>
Collaborate on landing page design and optimisation</li>
<li>Implement conversion rate optimisation (CRO) best practices</li>
</ul>
Analytics &amp; Reporting<ul>
<li>
Track and analyse campaign performance across all platforms</li>
<li>Create comprehensive performance reports with insights</li>
</ul>
SEO &amp; Organic Growth<ul>
<li>
Implement on-page and technical SEO best practices</li>
<li>Monitor organic search rankings and traffic</li>
</ul>
Platform Management<ul>
<li>
Manage Google Ads, Facebook Business Manager, LinkedIn Campaign Manager</li>
<li>Set up and maintain Google Analytics, Google Tag Manager</li>
</ul>
Collaboration &amp; Coordination<ul>
<li>
Work with creative team for ad creative development</li>
<li>Coordinate with sales team on lead quality and follow-up</li>
</ul>
Requirements
Education &amp; Experience<ul>
<li>
Bachelor's degree in Marketing, Digital Marketing, or related field</li>
<li>3-5 years of hands-on experience in digital marketing and PPC</li>
<li>Google Ads and Facebook Blueprint certifications required</li>
<li>Real estate or lead generation experience strongly preferred</li>
<li>Proven track record of managing significant ad budgets</li>
</ul>
Technical Expertise<ul>
<li>
Expert-level knowledge of Google Ads (Search, Display, Shopping, YouTube)</li>
<li>Advanced proficiency in Facebook Ads Manager and Instagram advertising</li>
<li>Strong understanding of Google Analytics and conversion tracking</li>
<li>Excel/Google Sheets proficiency for data analysis</li>
</ul>
Digital Marketing Skills<ul>
<li>
Deep understanding of PPC strategy and best practices</li>
<li>Expertise in keyword research and audience targeting</li>
<li>Strong analytical and data interpretation skills</li>
<li>A/B testing and experimentation mindset 
 
Performance Metrics
</li><li><ul><li>Cost per lead (CPL) targets</li>
<li>Lead volume and quality</li>
<li>Return on ad spend (ROAS)</li>
<li>Click-through rates (CTR) and conversion rates</li>
<li>Campaign ROI and profitability</li>
<li>Quality score and ad relevance metrics</li>
<li>Organic traffic and keyword rankings (SEO)</li>
</ul></li>
</ul>Benefits<ul>
<li>
Competitive salary package</li>
<li>Performance-based bonuses tied to campaign ROI</li>
<li>Certification and training support</li>
<li>Professional development opportunities</li></ul></div>

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