activation manager

JTI - Japan Tobacco International

<div><div>At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI. 
To make a difference with us, all you need to do is bring your human best. 
What will your story be? Apply now!
Learn more: jti.com 
Please, apply till November 30th 
 
 
Consumer Activation Manager MENEAT Travel Retail 
 
 
The Consumer Activation Manager TR plays a key role in driving brand engagement and visibility across assigned markets. This position is responsible for developing and executing impactful activation strategies that bring brand stories to life, enhance consumer experience, and deliver measurable business results. By working collaboratively with cross-functional teams, the Consumer Activation Manager ensures seamless implementation of marketing plans that align with global brand strategies and regional priorities. 
Position: 
The Consumer Activation Manager MENEAT Travel Retail will be responsible for: 
 
 
<ul><li>Marketing Strategy: Lead the development of marketing strategies for assigned markets in collaboration with the Sales team based on: GTR directions, synergy with domestic market internal plans and global trends, regulatory environment, and digital transformation priority.
</li><li>Brand Activation Execution Excellence: Lead the planning and Implementation of brand equity building initiatives in collaboration with Sales and P&amp;S team through: impactful merchandizing solutions &amp; POSM based on GTR Equity guidelines, consumer centric brand activations for new launches, LEP and/or brand rejuvenations, maintaining a clear marketing activation calendar view of all projects with regular status updates, ongoing evaluation of marketing programs and driving efficiency of campaigns.
</li><li>Retail Excellence (1-2-1) Program: Collaborate closely with RSC (Retail Sales Consult) SPOC (Single Point of Contact) in providing support to GTR RSC program through: develop RSC brands communication training materials, deliver brands communication training to RSC when required, together with Sales team, RSC SPOC and Global Indirect Procurement continuously search for the best and cost-efficient agencies to work with.
</li><li>Marketing Budget Management: Develop and manage assigned markets&rsquo; marketing budget process to ensure timely, consistent, and integrated delivery of marketing plans: deliver clear and consistent plan during Annual Plans and quarterly revisions with detailed explanations on variances and/or changes in collaboration with sales team, ensure marketing investments efficiency &amp; ROI via right resources allocation based on locations prioritization, ensure accuracy and full compliance with internal Policies &amp; Procedures. 
 
 
</li></ul>Requirements: 
<ul><li>University degree or equivalent (required)
</li><li>4-5 years in FMCG brand/trade marketing experience, incl. consumer/commercial promotions management, would be an advantage
</li><li>Fluent in English; other languages will be an advantage
</li><li>Advanced proficiency in Microsoft Office: PowerPoint/Excel and SAP
</li><li>Negotiation and basic financial skills
</li><li>Brand &amp; Category Management
</li><li>Trade Marketing &amp; Merchandising
</li><li>Shelf Space &amp; Planogram Management
</li><li>External Environment Awareness (Tax, Trade, Legal)
</li><li>Customer &amp; Consumer Marketing and Brand Communication (ATL/BTL)
</li>Trade Research &amp; Segmentation, Merchandising, and Key Account Management 
<li>
</li></ul>What to expect: 
Opportunity to work in an international environment in a modern office with a team of various backgrounds and experiences 
<ul><li>
</li></ul>Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps: 
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor &gt; Assessment tests &gt; Interviews &gt; Offer. Each step is eliminatory and may vary by role type. 
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.</div></div>

Consumer Activation Manager MENEAT Travel Retail

Mars

<div><div><div><div><div><div><div><div><div><div><div><div><div><div><div>Job Description:</div></div></div></div></div></div></div></div></div></div></div></div></div></div>
At BE-KIND, we&rsquo;re on a mission to make the world a little kinder &ndash; one snack, one connection, one experience at a time. As the Marketing Activations Manager for MEA, you&rsquo;ll play a key role in bringing the BE-KIND brand to life in ways that people can taste, see, and feel.<h1 class="jobSectionHeader">
What you'll be doing:</h1>
Bring BE-KIND to life&hellip;<ul><li>
Responsible for the successful execution of all field marketing efforts in MEA ultimately resulting in increased brand awareness and conversion from trial to purchase.</li><li>
Support the execution of the national events calendar through providing the relevant in-store displays and activity necessities on time.</li><li>
Responsible for the delivery of all key field marketing metrics (total samples, ROI, POS placement, quality of the program, recruitment, engagement, etc).</li><li>
Delivers unique &amp; engaging experiences between BE-KIND and consumers through inclusion of the brand in key events across the markets, or creating the relevant experiences where relevant.</li><li>
Support market field sales teams through relevant sampling &amp; events &ndash; playing a key role in enabling opportunities with key customers and driving sell-out.</li></ul> 
Manage BE-KIND Brand Ambassadors<ul><li>
Manage BE-KIND Brand Ambassadors, including recruitment, training, engagement within market, ensuring they successfully execute KIND Field marketing strategy and effectively oversee the field team</li><li>
Mentor BE-KIND Brand Ambassadors, encouraging skill development and personal brand ownership</li><li>
Lead by being an outstanding role model, regularly working with teams in the fied</li></ul>
DCOM Activations<ul><li>
Develop customer calendar/customer-specific activations for DCOM across MEA.</li><li>
Work with DCOM acceleration team on DCOM media/visibility plan to support growth ambition on DCOM for MEA.</li><li>
Represent BE-KIND as the POC during external business reviews and internal customer team meetings to drive the right focus on the business and unlock opportunities.</li><li>
Liaise with MEA DCOM acceleration team to unlock the right DCOM portfolio to win within this channel.</li><li>
Unlock DCOM-specific moments/occasions on top of BE-KIND calendar to accelerate BE-KIND growth within the channel.</li></ul>
Social Media/Community Management<ul><li>
Own our social and content strategy with support from our local agency partners.
This includes social calendar, locally relevant content, social listening, to step-change how we do social and bring us closer to our Ensure
synergy between market activation and social presence to elevate market activation beyond physical retail.</li><li>
Report and analyze monthly, quarterly and annual results relevant to our social channels.</li></ul><h1 class="jobSectionHeader">
What are we looking for?</h1><ul><li>
Bachelor degree holders with experience within FMCG in a demand and/or customer development/function. Previous experience in customer/trade marketing and managing social preferred.</li><li>
Experience working and partnering with sales to translate national brand plans into customer plans that can be executed in the market.</li><li>
Category leadership experience with an ability to build strong collaborative customer category partnerships.</li><li>
Comfortable working In a fast-paced challenging start-up like environment, and navigating complex situations and standing alone.</li><li>
Analytical acumen coupled with the ability to derive key actionable insights from retail audit and category data.</li><li>
Commercially minded with clear understanding of financial impact and ROI of marketing activities, and the ability to track, measure, and adapt activities accordingly.</li><li>
Excellent project management and organizational skills, with ability to manage multiple projects simultaneously and balance a rigorous approach with moving at pace.</li><li>
Creative and solution focused mindset with the ability to think outside the box and develop innovative brand initiatives and find ways to make our limited budget and resources stretch as far as possible.</li><li>
Experience landing 360-degree brand activations, driving consistency across multiple touch points to deliver brand and product messaging with impact.</li></ul><h1 class="jobSectionHeader">
What can you expect from Mars?</h1><ul><li>
Work with diverse and talented Associates, all guided by the Five Principles.</li><li>
Join a purpose driven company, where we&rsquo;re striving to build the world we want tomorrow, today.</li><li>
Best-in-class learning and development support from day one, including access to our in-house Mars University.</li><li>
An industry competitive salary and benefits package, including company bonus.</li></ul></div>

KIND MEA Marketing Activation Manager

MARS

Bring BE-KIND to life <ul> <li> Responsible for the successful execution of all field marketing efforts in MEA ultimately resulting in increased brand awareness and conversion from trial to purchase. </li> <li> Support the execution of the national events calendar through providing the relevant in-store displays and activity necessities on time. </li> <li> Responsible for the delivery of all key field marketing metrics (total samples, ROI, POS placement, quality of the program, recruitment, engagement, etc). </li> <li> Delivers unique &amp; engaging experiences between BE-KIND and consumers through inclusion of the brand in key events across the markets, or creating the relevant experiences where relevant.</li> <li> Support market field sales teams through relevant sampling &amp; events playing a key role in enabling opportunities with key customers and driving sell-out. </li> </ul> Manage BE-KIND Brand Ambassadors <ul> <li> Manage BE-KIND Brand Ambassadors, including recruitment, training, engagement within market, ensuring they successfully execute KIND Field marketing strategy and effectively oversee the field team </li> <li> Mentor BE-KIND Brand Ambassadors, encouraging skill development and personal brand ownership </li> <li> Lead by being an outstanding role model, regularly working with teams in the fied </li> </ul> DCOM Activations <ul> <li> Develop customer calendar/customer-specific activations for DCOM across MEA. </li> <li> Work with DCOM acceleration team on DCOM media/visibility plan to support growth ambition on DCOM for MEA. </li> <li> Represent BE-KIND as the POC during external business reviews and internal customer team meetings to drive the right focus on the business and unlock opportunities. </li> <li> Liaise with MEA DCOM acceleration team to unlock the right DCOM portfolio to win within this channel. </li> <li> Unlock DCOM-specific moments/occasions on top of BE-KIND calendar to accelerate BE-KIND growth within the channel. </li> </ul> Social Media/Community Management <ul> <li> Own our social and content strategy with support from our local agency partners. This includes social calendar, locally relevant content, social listening, to step-change how we do social and bring us closer to our Ensure synergy between market activation and social presence to elevate market activation beyond physical retail. </li> <li> Report and analyze monthly, quarterly and annual results relevant to our social channels. </li> </ul>

L'Oréal

<div>
 
 Retail Account Manager
 
 
 
 The Retail Account and Activation Manager is responsible for driving sales growth, market share, and brand presence within a portfolio of assigned retail accounts. This role involves independently managing relationships with mid-sized retail partners or specific segments of larger accounts and leading the execution of impactful in-store and O+O activation strategies. The candidate should possess a strong understanding of retail dynamics, proven negotiation skills, and a track record of translating marketing objectives into effective retail performance.
 
 
 
 Retail Account Management &amp; Development
 
 
 
 <ul>
 <li>
 Manage and grow relationships with a designated portfolio of retail accounts, acting as the primary point of contact for day-to-day operations.
 </li>
 <li>
 Execute the sell in &amp; sell out targets for assigned retail accounts.
 </li>
 <li>
 Track weekly sell out data, analyze category performance, and report regular performance and market share by brand by store, by city
 </li>
 <li>
 Contribute to the development of annual joint business plans and commercial agreements, ensuring alignment with PPD&rsquo;s brand and sales objectives.
 </li>
 <li>
 Negotiate promotional activity, merchandising placements, and co-op marketing initiatives within assigned accounts to optimize visibility and sales performance.
 </li>
 <li>
 Conduct regular business reviews with retail partners, presenting performance insights and proposing actionable solutions to achieve mutual goals.
 </li>
 <li>
 Ensure accurate and timely implementation of pricing, promotional terms, and merchandising standards in accordance with L'Or&eacute;al &amp; Brand guidelines.
 </li>
 <li>
 Collaborate with cross-functional teams, including Brand, Retail design, Supply Chain, and Finance, to ensure smooth retail plans execution.
 </li>
 <li>
 Lead monthly meetings with Beauty Advisors to align on launches, activations, and trade priorities.
 </li>
 <li>
 Ensure continuous communication between field teams, brands, and retail partners.
 
 
 </li>
 </ul>
 
 ACTIVATION &amp; TRADE EXECUTION
 
 
 
 <ul>
 <li>
 Coordinate all retail activations, launches, podiums, seasonal campaigns, in store events, ensuring complete execution (testers, visuals, GWPs, and merchandising) on time in full.
 </li>
 <li>
 Liaise with brands, and retail design teams to ensure timely delivery and deployment of visual merchandising materials and POS fixtures.
 </li>
 <li>
 Conduct regular in-store visits to assess planogram adherence and merchandising quality.
 </li>
 <li>
 Forecast GWPS/Testers with brand teams; ensure stores receive full activation kits on time.
 </li>
 <li>
 Supervise the set-up, implementation, and report on the effectiveness of activation programs using defined KPIs, providing data-driven recommendations for optimization.
 </li>
 <li>
 Share updated listing files and follow up with retailers to secure on-time activation.
 </li>
 <li>
 Monitor launch readiness in assigned accounts and ensure merchandising alignment.
 
 
 </li>
 </ul>
 
 BUDGET MANAGEMENT
 
 
 
 <ul>
 <li>
 Monitor activation budgets, ensuring alignment with financial plans.
 </li>
 <li>
 Manage SAP entries for all BA Salaries &amp; trade-related purchases and quotations.
 </li>
 <li>
 Issue and follow up on POs and ensure proper documentation flow with retailers
 
 
 </li>
 </ul>
 
 Candidate Qualifications
 
 
 
 <ul>
 <li>
 3-5 years of relevant experience, preferably within the beauty, FMCG, or luxury goods industry.
 </li>
 <li>
 Strong communication skills and relationship building
 </li>
 <li>
 Consumer centric
 </li>
 <li>
 Effective, structured, and hands-on approach, with close attention to detail
 </li>
 <li>
 Strong Retail, digital marketing experience with a solid business acumen
 
 
 </li>
 </ul>
</div>

Retail Account Manager | L'Oreal Professional Products Division

Mashreq

<div>
 
 
 Job Purpose:
 
 
 
 The Senior Product Manager for Activation and Fulfillment plays a critical role in ensuring seamless account activation, fulfillment, and funding processes. This involves owning and managing the downstream onboarding journey while driving operational efficiency and enhancing customer experience. This role requires strong collaboration with stakeholders, a data-driven approach, and a focus on delivering measurable business outcomes
 
 
 
 Key Objectives:
 
 
 <ul>
 <li>
 Define and implement the product strategy and roadmap for activation and fulfillment services.
 </li>
 <li>
 Conduct thorough market research to identify trends, opportunities, and gaps in the activation and fulfillment space.
 </li>
 <li>
 Partner with stakeholders, including Compliance and Operations, to reduce backlogs, improve TAT, and ensure alignment with organizational goals.
 </li>
 <li>
 Enhance customer experience by optimizing workflows and communications
 </li>
 <li>
 Monitor performance metrics and continuously improve processes to deliver measurable results.
 </li>
 </ul>
 
 
 Key Result Areas:
 
 
 <ul>
 <li>
 Own the end-to-end downstream onboarding journey including account fulfillment, activation and funding
 </li>
 <li>
 Partner with stakeholders including operations, compliance etc. to drive operational efficiencies, reducing activation TAT and address backlogs.
 </li>
 <li>
 Drive customer communications with omni-channel approach to improve customer engagement and resolve dependencies (e.g. pending documents or information.)
 </li>
 <li>
 Track and analyze activation rates, STP%, and other critical KPIs to identify areas for improvement
 </li>
 <li>
 Monitor and improve account fulfillment rate by implementing process improvements to ensure timely and successful account creation.
 </li>
 <li>
 Track and drive initial funding rate post-activation by analyzing customer behavior and deploying targeted nudges to increase conversion
 </li>
 <li>
 Influence senior management and major stakeholders for buy-in and support on key initiatives
 </li>
 <li>
 Work collaboratively with cross-functional teams to optimize customer journeys and ensure successful execution of strategic initiatives
 </li>
 </ul>
 
 
 Qualifications
 
 
 <ul>
 <li>
 Degree in Marketing or related field with 4-5 years of relevant experience
 </li>
 <li>
 Extensive experience in the banking/financial industry, focusing on digital acquisition, strategy, design, and implementation.
 </li>
 <li>
 Strong leadership skills with a data-driven approach to decision-making.
 </li>
 <li>
 Proven ability to engage with senior management and cross-functional teams effectively.
 </li>
 </ul>
</div>

Senior Product Manager Activation and Fulfillment (Mashreq Digital Bank Pakistan)

Stanley Black & Decker

The Job: As the Trade Marketing Manager UAE, you ll be part of our Middle East Marketing team working as an on-site employee. You ll be responsible for planning and executing trade marketing strategies to drive in-store visibility, shopper engagement, and sales growth for Black+Decker s SDA, Power Tools /portfolio in the UAE market. You ll get to: <ul> <li>Implement price positioning and promotional strategies tailored specifically to the UAE retail landscape.</li> <li>Develop and execute trade marketing plans to enhance in-store visibility, shopper engagement, and sell-through with leading retailers.</li> <li>Lead the deployment of POS materials, merchandising, and retail activation programs.</li> <li>Coordinate with the sales team to optimize trade investments and measure campaign ROI effectively.</li> <li>Support all new product launches with impactful in-store activation and local consumer insights.</li> <li>Monitor market trends and competitor activities to recommend actions that maintain a competitive edge.</li> <li>Build and maintain strong relationships with key retail partners, ensuring the effective execution of joint business plans.</li> <li>Track and report on trade marketing KPIs, providing data-driven insights to the Senior Marketing Manager.</li> <li>Manage local agency and vendor relationships necessary for creative and activation support.</li> <li>Ensure complete compliance with all brand guidelines and local regulations in every trade marketing activity.</li> </ul>

Trade Marketing Manager

Retail Account Manager
 
The Retail Account and Activation Manager is responsible for driving sales growth, market share, and brand presence within a portfolio of assigned retail accounts. This role involves independently managing relationships with mid-sized retail partners or specific segments of larger accounts and leading the execution of impactful in-store and O+O activation strategies. The candidate should possess a strong understanding of retail dynamics, proven negotiation skills, and a track record of translating marketing objectives into effective retail performance.
 
Retail Account Management & Development: 
<ul>
<li>Manage and grow relationships with a designated portfolio of retail accounts, acting as the primary point of contact for day-to-day operations.</li>
<li>Execute the sell in & sell out targets for assigned retail accounts.</li>
<li>Track weekly sell out data, analyze category performance, and report regular performance and market share by brand by store, by city</li>
<li>Contribute to the development of annual joint business plans and commercial agreements, ensuring alignment with PPD’s brand and sales objectives.</li>
<li>Negotiate promotional activity, merchandising placements, and co-op marketing initiatives within assigned accounts to optimize visibility and sales performance.</li>
<li>Conduct regular business reviews with retail partners, presenting performance insights and proposing actionable solutions to achieve mutual goals.</li>
<li>Ensure accurate and timely implementation of pricing, promotional terms, and merchandising standards in accordance with L'Oréal & Brand guidelines.</li>
<li>Collaborate with cross-functional teams, including Brand, Retail design, Supply Chain, and Finance, to ensure smooth retail plans execution.</li>
<li>Lead monthly meetings with Beauty Advisors to align on launches, activations, and trade priorities.</li>
<li>Ensure continuous communication between field teams, brands, and retail partners.</li>
</ul>
ACTIVATION & TRADE EXECUTION
 
<ul>
<li>Coordinate all retail activations, launches, podiums, seasonal campaigns, in store events, ensuring complete execution (testers, visuals, GWPs, and merchandising) on time in full.</li>
<li>Liaise with brands, and retail design teams to ensure timely delivery and deployment of visual merchandising materials and POS fixtures.</li>
<li>Conduct regular in-store visits to assess planogram adherence and merchandising quality.</li>
<li>Forecast GWPS/Testers with brand teams; ensure stores receive full activation kits on time.</li>
<li>Supervise the set-up, implementation, and report on the effectiveness of activation programs using defined KPIs, providing data-driven recommendations for optimization.</li>
<li>Share updated listing files and follow up with retailers to secure on-time activation.</li>
<li>Monitor launch readiness in assigned accounts and ensure merchandising alignment.</li>
</ul>
BUDGET MANAGEMENT
 
<ul>
<li>Monitor activation budgets, ensuring alignment with financial plans.</li>
<li>Manage SAP entries for all BA Salaries & trade-related purchases and quotations.</li>
<li>Issue and follow up on POs and ensure proper documentation flow with retailers</li>
</ul>
Candidate Qualifications: 
<ul>
<li>3-5 years of relevant experience, preferably within the beauty, FMCG, or luxury goods industry.</li>
<li>Strong communication skills and relationship building</li>
<li>Consumer centric</li>
<li>Effective, structured, and hands-on approach, with close attention to detail</li>
<li>Strong Retail, digital marketing experience with a solid business acumen</li>
</ul>

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