associate - brand marketing Jobs in Mumbai

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associate brand marketing

The Souled Store

<div>
 
 
 About us:
 
 
 
 The Souled Store is a homegrown youth casual-wear brand started in 2013. We are one of India&rsquo;s largest online merchandising platforms with licenses like Disney, Warner Bros., WWE, IPL, Viacom18 to name a few. Apart from selling products with themed designs such as superheroes, movies, TV shows, and cartoons, the brand also is at the forefront of the latest youth style and fashion trends. In addition to core men and women wear apparel categories, we are also in the process of expanding to new categories and introducing new product lines in the existing categories like activewear, supima products, innerwear, personal care products like perfumes and very recently launched footwear and kidswear.
 
 
 
 
 
 Although we are primarily an online brand, we&rsquo;ve expanded in the offline retail space as well and have 60+ offline stores and further expansion in pan India.
 
 
 
 
 
 The Souled Store was born out of the idea of loving what you do, from the soul. We believe that people do their best work when they love what they do. There are too many Monday mornings and you can&rsquo;t go dreading every single one of them. Over the years, we have built a strong team of like-minded people that work smart, own their work, and think like leaders. If you identify with what we do and are interested in being a part of an aggressively growing brand, we would love to have you on board.
 
 
 
 
 
 
 Influencer Marketing:
 
 
 <ul>
 <li>
 Scope and onboard influencers who fit the brand&rsquo;s tone and audience.
 </li>
 <li>
 Develop creative briefs and write engaging scripts.
 </li>
 <li>
 Coordinate operations for products for influencers.
 </li>
 <li>
 Ensure all content and assets go live.
 </li>
 <li>
 Provide accurate feedback on influencer assets.
 </li>
 <li>
 Co-ordinating with the performance marketing team for ad assets.
 </li>
 <li>
 Curating PR packages for influencers for gifting.
 </li>
 </ul>
 
 
 Retail Marketing:
 
 
 <ul>
 <li>
 Plan and execute store photoshoots and video shoots.
 </li>
 <li>
 Create store content for ads.
 </li>
 <li>
 Manage in-store branding and visual identity.
 </li>
 <li>
 Co-ordinate and get influencers for retail store videos.
 </li>
 <li>
 Plan and execute retail events to enhance customer engagement.
 </li>
 <li>
 Execute ATL and BTL campaigns.
 </li>
 </ul>
 
 
 
 
 
 Note : Our hiring team will review your application and should we find your background to be a fit for this role, we will be in touch
 
 .
 
 If you don't get a response from our team within seven days, please know that your profile may not be a match for our current requirements. However, we appreciate your interest and encourage you to explore future opportunities with us :)
 
 
</div>

Associate - Brand Marketing

Aditya Birla Fashion and Retail Ltd.

<div>
 
 The Brand Marketing Manager will be the key driver behind building, maintaining and driving the Galleries Lafayette brand in India. This role will drive brand strategy, campaigns and communication, awareness, footfall, online / offline media management, performance marketing and engagement through strategic brand marketing initiatives. The ideal candidate will possess a strong understanding of and experience in
 
 Luxury, Brand (Lifestyle, and FMCG) industries
 
 and focused brand management, go-to market, campaign management, digital / social media and brand content. Sucess in this role requires
 
 a creative bent of mind,
 
 an eye for detail with a passion for luxury retail.
 
 
 
 
 
 
 Brand Awareness and Consumer Relationship
 
 
 <ul>
 <li>
 Conceptualize and execute strategies, campaigns, media and content that drive brand affinity and increase customer walk-ins at the store.
 </li>
 <li>
 Continuously work on improving consumer experience by elevated customer engagement and designing solutions for customer retention.
 </li>
 <li>
 Monitor and analyze customer traffic and engagement metrics to facilitate development of action plans to address customer needs.
 </li>
 <li>
 Identify and develop customer insights of core TG (HNI/UHNI)
 </li>
 </ul>
 
 
 
 
 Brand Custodian
 
 
 <ul>
 <li>
 Create and enforce brand guidelines, ensuring consistency across all marketing channels and customer touchpoints.
 </li>
 <li>
 Act as the key driver of the Galleries Lafayette brand identity and brand strategy in India, across all campaigns and brand initiatives.
 </li>
 <li>
 Develop and manage a comprehensive communications strategy, including brand design, Online/ offline media management, In store communication and all other consumer facing touch points.
 </li>
 <li>
 Build and develop the brand profile including but not limited to creation and maintenance of brand guidelines.
 </li>
 </ul>
 
 
 
 
 Go to market campaigns
 
 
 <ul>
 <li>
 Conceptualize and execute monthly and seasonal go-to-market campaigns that align with brand objectives. Maintain weekly, monthly quarterly calendar with tracker and ROI reporting.
 </li>
 <li>
 Identify suitable campaign insights that will enable brand differentiation and offer the business a competitive edge in the market.
 </li>
 <li>
 Coordinate with cross-functional teams to ensure timely execution of campaign and its effectiveness.
 </li>
 </ul>
 
 
 
 
 Agency, vendors and media management
 
 
 <ul>
 <li>
 Be the SPOC for all agencies, media companies, partners, freelances and vendors. Develop and establish relationships with agencies (creative, digital &amp; media), consultants and media companies, control budgets for each and track ROI.
 </li>
 <li>
 Collaborate with stakeholders to design, plan and execute all brand communications across campaigns, in-store events, promotions, and activations.
 </li>
 <li>
 Analyze the effectiveness of brand initiatives and come up with alternate strategies for better engagement.
 </li>
 <li>
 Drive performance marketing, media planning and daily ROAS optimization for all paid media across social, search, affiliations, offline, WhatsApp, email and other paid channels. Budget planning, optimization and reporting will be critical.
 </li>
 <li>
 Ensure homogenous brand communication across all channels in keeping with GL luxury experience and brand guidelines.
 </li>
 </ul>
 
 
 
 
 Beauty Marketing and activations
 
 
 <ul>
 <li>
 Plan, design and execute marketing programs and activities to establish and maintain brand presence in the market with a focus on category growth and market share.
 </li>
 </ul>
 
 
 
 
 Seasonal Opportunities
 
 
 <ul>
 <li>
 Strategically leverage key cultural events such as Diwali, weddings, Christmas etc to create unique marketing opportunities and promotions.
 </li>
 </ul>
 
 
 
 
 Social Media Marketing
 
 
 <ul>
 <li>
 Develop, design and execute social media campaigns that enhance brand visibility and engagement.
 </li>
 <li>
 Monitor trends and adapt strategies to maintain relevance brand communications for GL.
 </li>
 </ul>
 
 
 
 
 Content Creation
 
 
 <ul>
 <li>
 Ensure brand design and content creation is on-brand across all platforms, ensuring alignment with brand voice and strategic objectives.
 </li>
 <li>
 Ideate, plan and execute content that covers the goings on in the store
 </li>
 <li>
 Collaborate with creative teams to produce compelling visual and written content.
 </li>
 </ul>
 
 
 
 
 External and Internal stakeholder relations
 
 
 <ul>
 <li>
 Owning and overseeing all brand communication from pitch to final execution to ensure all partner brand guidelines and objectives are fulfilled.
 </li>
 </ul>
 
 
 <ul>
 <li>
 Manage internal (Store/ retail/ ecommerce/ CRM) and external communications for all brand marketing initiatives, including internal stakeholder alignment, efficient relations, and crisis management. Vendor management and budget control will be a crtitical part of this role.
 </li>
 </ul>
</div>

Brand Marketing Manager- Galeries Lafayette

Glenmark Pharmaceuticals

<div>
 
 
 About Glenmark Consumer Care-
 
 
 
 Glenmark Consumer Care is focused on developing and marketing over-the-counter (OTC) &amp; healthcare products aimed at enhancing consumer well-being through innovative healthcare solutions. Our mission is to build profitable consumer brands rooted in science, supported by clinically tested and effective formulations.
 
 
 
 
 
 
 Designation
 
 : Brand Manager &ndash; Glenmark Consumer Care
 
 
 
 
 
 
 Reporting to
 
 : Category Manager &ndash; Glenmark Consumer Care
 
 
 
 
 
 Role Objective
 
 <ol>
 <li>
 Full ownership of managing brand(s) P&amp;L.
 </li>
 <li>
 Support in developing and executing marketing &amp; branding strategy to drive market share and growth.
 </li>
 <li>
 Plan and monitor initiatives such as media strategy, value proposition, brand activations, advertising, new product concepts, pricing, packaging, research, and promotions.
 </li>
 <li>
 Deliver top line and bottom-line objectives through effective brand and P&amp;L management.
 </li>
 <li>
 Ensure consumer and market insights are leveraged to drive brand/category growth.
 </li>
 </ol>
 
 
 
 
 
 Key Result Areas
 
 
 
 
 
 <ol>
 <li>
 Develop and implement annual brand plans for assigned brands.
 </li>
 <li>
 Independently lead on-ground activations/BTL activities and brand partnerships.
 </li>
 <li>
 Drive ROI-focused marketing initiatives across offline and online platforms.
 </li>
 <li>
 Partner with Category Manager in generating consumer insights, supporting brand extensions and innovation.
 </li>
 <li>
 Collaborate on visibility projects in Modern Trade, E-commerce, along with the trade marketing &amp; ecommerce teams to ensure brand relevance and measurable performance.
 </li>
 <li>
 Monitor brands spend in line with channel wise allocated budgets and business objectives.
 </li>
 <li>
 Lead agency partnerships across creative, digital, media, packaging, and research.
 </li>
 <li>
 Streamline internal processes (PR/PO generation, finance, legal approvals, vendor payments, sales reporting).
 </li>
 <li>
 Collaborate with digital marketing team for creative development, brand guidelines, and performance marketing inputs.
 </li>
 <li>
 Drive consumer research initiatives with CM for portfolio brands.
 </li>
 <li>
 Generate MIS and performance reports on brands, category, competition, and trade.
 </li>
 <li>
 Collaborate cross-functionally (internal and external stakeholders) to deliver agreed objectives on time.
 </li>
 </ol>
 
 
 
 
 
 Generic Profile
 
 
 
 &bull; Experience: 2&ndash;4 years in Brand Management / Marketing.
 
 
 &bull; Educational Background: MBA/PGDM (Full-time) from a premier institute.
 
 
 
 
 
 
 
 Preferred Experience/Added Advantage:
 
 
 
 <ul>
 <li>
 Hands-on experience or strong understanding of D2C brand management.
 </li>
 <li>
 Proven exposure to digital marketing campaigns (on-platform &amp; off-platform), including performance and brand campaigns.
 </li>
 </ul>
 
 
 
 
 
 Skills Required:
 
 
 <ul>
 <li>
 Strong sense of ownership, responsibility, and result orientation.
 </li>
 <li>
 Entrepreneurial mindset with original thinking and proven execution track record.
 </li>
 <li>
 Excellent communication, interpersonal, and influencing skills.
 </li>
 <li>
 Ability to manage multiple priorities with a bias for action.
 </li>
 <li>
 Knowledge of digital and performance marketing, e-commerce campaigns, and consumer research.
 </li>
 <li>
 Demonstrated ability to deliver objectives On-Time-In-Full (OTIF).
 </li>
 </ul>
 
 
</div>

Brand Manager

House of Anita Dongre Limited

<div>
 
 
 House of Anita Dongre
 
 is hiring Brand and Communication Manager for
 
 Global Desi.
 
 
 
 
 
 
 
 
 Overview:
 
 
 
 
 The Brand Communication Manager at the House of Anita Dongre for Global Desi will play a crucial role in shaping and promoting the brand's identity and voice across multiple channels. This position requires a strategic thinker with a strong background in brand communications, a deep understanding of the fashion industry, and the ability to craft compelling narratives that resonate with diverse audiences.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 <ul>
 <li>
 
 Strategic Communication Planning:
 
 </li>
 </ul>
 
 Develop and implement comprehensive brand communication strategies to enhance brand visibility, reputation, and engagement across all platforms.
 
 <ul>
 <li>
 
 Content Creation and Management:
 
 </li>
 </ul>
 
 Lead the creation of high-quality, engaging content for various channels, including social media, press releases, newsletters, and marketing campaigns.
 
 <ul>
 <li>
 
 Media Relations:
 
 </li>
 </ul>
 
 Build and maintain strong relationships with media outlets, fashion editors, and influencers to secure consistent and positive coverage for the brand.
 
 <ul>
 <li>
 
 Campaign Management:
 
 </li>
 </ul>
 
 Oversee the planning and execution of brand campaigns, ensuring alignment with brand values and business objectives.
 
 <ul>
 <li>
 
 Event Coordination:
 
 </li>
 </ul>
 
 Collaborate with the events team to manage and promote brand events, and other promotional activities.
 
 <ul>
 <li>
 
 Social Media Oversight:
 
 </li>
 </ul>
 
 Manage the brand&rsquo;s social media presence, ensuring consistent messaging and visual identity across all platforms.
 
 <ul>
 <li>
 
 Market Analysis:
 
 </li>
 </ul>
 
 Monitor industry trends, competitor activities, and market feedback to inform communication strategies and identify new opportunities.
 
 <ul>
 <li>
 
 Team Collaboration:
 
 </li>
 </ul>
 
 Work closely with cross-functional teams including design, sales, and digital marketing to ensure cohesive brand messaging and alignment with business goals.
 
 <ul>
 <li>
 
 Crisis Communication:
 
 </li>
 </ul>
 
 Develop and implement crisis communication strategies to protect and uphold the brand&rsquo;s reputation.
 
 <ul>
 <li>
 
 On-Camera Presence (Preferred):
 
 </li>
 </ul>
 
 Should be comfortable and confident in front of the camera for brand storytelling, and social media content. While not a mandatory requirement, having prior experience or ease in creator-style or spokesperson-led content will be considered an added advantage.
 
 
 
 
 
 
 
 Qualifications:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Public Relations, or a related field.
 </li>
 <li>
 5+ years of experience in brand communications, preferably within the fashion or luxury industry.
 </li>
 <li>
 Strong understanding of the fashion industry and market dynamics.
 </li>
 <li>
 Excellent written and verbal communication skills. English &amp; Hindi
 </li>
 <li>
 Proven experience in managing media relations and crafting compelling brand stories.
 </li>
 <li>
 Proficiency in social media platforms and digital marketing tools.
 </li>
 <li>
 Creative thinking and ability to develop innovative communication strategies.
 </li>
 <li>
 Strong project management skills with the ability to manage multiple projects simultaneously.
 </li>
 </ul>
 
 
 
 
 
 Interested candidates can send in their CV with the subject line "BCM - Global Desi" on anushka.bothra@houseofanitadongre.com
 
 
</div>

Brand Communications Manager

Unilever

<div>
 
 Job Title: Global Sr. Brand Executive/Global Assistant Brand Manager - Sunsilk &amp; TRESemm&eacute;
 
 
 [Designation may vary based on fitment]
 
 
 
 
 Work Location: Mumbai HO
 
 
 
 
 Function: Marketing, B&amp;W
 
 
 
 
 Business Context
 
 
 
 Sunsilk is one of the 4th biggest BPC brand in penetration, reaching 23.5% of the global population. It&rsquo;s the 7th most chosen FMCG brand globally. Sunsilk is a billion-euro brand, growing at &gt;5% in the last five years. While it is one of the largest global brands in the world, Sunsilk has the unique strength of being a global and local brand &ndash; built on years of deeply understanding local hair-life insights and landing this in over 40 markets with agility.
 
 
 
 Primary Skills/ Competencies
 
 
 
 Consumer Intimacy
 
 
 <ul>
 <li>
 Put the consumer at the heart of all strategy and execution.
 </li>
 <li>
 Identify real consumer problems and solve them using insightful innovations &amp; impactful communications to drive brand growth.
 
 
 </li>
 </ul>
 Project Management
 
 
 <ul>
 <li>
 Work with R&amp;D, Supply Chain, and finance teams to design and bring to life the innovation pipeline and ensure the timely delivery of projects.
 </li>
 <li>
 Co-create mixes with partners across all functions, both internal (R&amp;D, SC, Finance, Procurement, etc.) and external (Creative, Pack Design, Consumer Research)
 </li>
 <li>
 Own &amp; deliver business metrics of turnover, gross margin, and share
 
 
 </li>
 </ul>
 Mix Design &amp; Execution
 
 
 <ul>
 <li>
 Co-create the communication strategy for the brand and bring it to life across all campaigns based on true consumer insights.
 </li>
 <li>
 Work with creative agencies to bring alive brand JTBDs to life through the process of issuing briefs, providing feedback, consumer testing, and final production.
 </li>
 <li>
 Create Brand Experience Toolkits to enable 360 deployments of campaigns across multiple media channels.
 </li>
 <li>
 Collaborate with R&amp;D to create winning products on core and innovations to help drive greater loyalty.
 </li>
 <li>
 Create pack designs with design agencies based on consumer insight and trade/channel realities.
 
 
 </li>
 </ul>
 
 Detailed Job Description
 
 
 
 <ul>
 <li>
 End-to-end owner of the project &ndash; This would include end-to-end innovation pipeline launches, partnering business teams to deliver in-year turnover, communication development, social-first campaign design &amp; deployment,
 </li>
 <li>
 Liaise closely with cross-functional network teams internally, and multiple creative agencies externally on a day-to-day basis, as well as interface with leadership teams to drive decision-making.
 
 
 </li>
 </ul>
 
 Required Qualifications
 
 
 
 <ul>
 <li>
 Master&rsquo;s degree in marketing or business Administration OR Equivalent
 </li>
 <li>
 Minimum 3+ years of experience in marketing
 </li>
 <li>
 Demonstrated passion for the world of beauty
 </li>
 <li>
 Action-oriented, with a healthy disregard for the status quo
 </li>
 <li>
 Strong consumer intimacy
 </li>
 <li>
 Strong Project Management skills. Experience in working with cross-functional teams, both internal and external
 </li>
 <li>
 Preferred - experience in Social-First Crafting
 
 
 </li>
 </ul>
 
 Key Stakeholders:
 
 Marketing, BD, BU, CMI, R&amp;D, Global brand team, Local deployment teams, cross-functional Network teams.
</div>

Global Assistant Brand Manager - Sunsilk & TRESemmé

Ajanta Pharma Ltd

<div>
 
 
 Job Title:
 
 Group Product Manger and Product Manger (Dental &amp; Oral Care )
 
 
 
 
 
 
 No of Positions : 2
 
 
 
 
 
 
 
 Location:
 
 Ajanta Tower, Andheri (E)
 
 
 
 
 
 
 Department:
 
 PMT - Domestic Market
 
 
 
 
 
 
 Reports To:
 
 Marketing Head
 
 
 
 
 
 
 Experience:
 
 5+ years in Pharmaceutical Marketing .
 
 
 
 
 
 
 Qualification:
 
 BDS/ B. Pharm / B. Sc + MBA (Marketing preferred)
 
 
 
 
 
 
 Therapy/Department:
 
 Dental &amp; Oral Care (preferred)
 
 
 
 
 
 The ideal candidate will be responsible for creating and executing our marketing strategy for domestic business. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal Marketing teams. You will have a strong marketing background with excellent communication skills and attention to detail.
 
 
 
 
 
 
 Responsibilities
 
 
 <ul>
 <li>
 Define and execute the marketing and communication activities according to our marketing plan
 </li>
 <li>
 Coordinate all marketing activities to generate leads.
 </li>
 <li>
 Collaborate with other teams to promote offerings.
 </li>
 <li>
 Inform clients and prospects of products and services through creative marketing strategies
 </li>
 <li>
 Track performance of all marketing campaigns.
 </li>
 <li>
 Conducting meetings, Product launches, organizing CMEs.
 </li>
 <li>
 Conceptualising and implementing sales promotional activities as a part of brand building &amp; market development effort.
 </li>
 <li>
 Identifying the opportunities for market share growth.
 </li>
 <li>
 Provide direction, motivation to field sales team for ensuring optimum performance.
 </li>
 <li>
 Ensuring marketing strategy implementation.
 </li>
 </ul>
 
 
 
 
 
 Required Skills
 
 
 <ul>
 <li>
 Strong scientific acumen and experience in brand and marketing strategy development.
 </li>
 <li>
 The role demands excellent communication skills and the ability to train and engage the sales force effectively.
 </li>
 <li>
 Proficiency in market research, competitor analysis, and SWOT evaluation is essential.
 </li>
 <li>
 Candidates should have experience in cross-functional collaboration and digital marketing tools.
 </li>
 </ul>
 
 
 
 
 Regards,
 
 
 Talent Acquisition Team
 
 
 Ajanta Pharma Ltd
 
</div>

Group Product Manager

Aditya Birla Group

<div>
 
 
 Job Title:
 
 Copywriter
 
 
 
 Reporting to:
 
 Creative Lead
 
 
 
 Location:
 
 Worli, Mumbai
 
 
 
 
 
 
 About the Role:
 
 
 
 
 
 
 We are looking for a sharp, creative, and detail-oriented
 
 Copywriter
 
 to join our team. This role is perfect for someone who loves writing, has a flair for social media tone-setting, and can adapt across formats, whether it&rsquo;s drafting crisp interview talking points, shaping impactful LinkedIn posts (often), scripting for reels (not very often), or supporting music and brand marketing communication.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Support in writing/researching LinkedIn posts, interview pointers, speeches, scripts, and internal notes.
 </li>
 <li>
 Help manage the LinkedIn content calendar, ensuring timely and consistent posting.
 </li>
 <li>
 Contribute to music marketing campaigns, including social content, artist/brand collaborations, and promotional copy.
 </li>
 <li>
 Conduct quick research to back up content with relevant facts, quotes, or references.
 </li>
 <li>
 Adapt tone and style to suit different platforms and audiences.
 </li>
 <li>
 Collaborate closely with the senior writer/creative lead to brainstorm fresh ideas and ensure consistency in messaging.
 </li>
 <li>
 Proofread content for clarity, grammar, and alignment with brand voice.
 </li>
 </ul>
 
 
 
 
 
 Requirements:
 
 
 
 
 
 <ul>
 <li>
 Around 4 years of experience in copywriting, content writing, or communication
 </li>
 <li>
 Strong command of English with an ability to write crisp, clear, and engaging copy.
 </li>
 <li>
 Familiar with brand and social media communication, thought-leadership content, music and podcast content.
 </li>
 <li>
 Ability to handle feedback and iterate efficiently.
 </li>
 <li>
 Organized, proactive, and someone who respects deadlines
 </li>
 </ul>
 
 
 
 
 
 Nice to Have:
 
 
 
 
 
 <ul>
 <li>
 A knack for storytelling and curiosity about business, entrepreneurship, and leadership
 </li>
 <li>
 Some background in creative writing, journalism, or music/entertainment marketing.
 </li>
 </ul>
 
 
</div>

Copywriter

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