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associate director brand marketing

Myntra

<div>
 
 
 Job Title: Associate Director &ndash; Brand Marketing (Myntra FWD)
 
 
 
 
 Location:
 
 Bengaluru, India
 
 
 
 Department:
 
 Marketing
 
 
 
 Reporting To:
 
 Sr. Director &ndash; Brand Marketing
 
 
 
 
 
 Experience Required: 7&ndash;9 years
 
 
 
 
 
 
 Role Type:
 
 Brand Equity Lead (Brand Marketing + Growth Charters like FWD)
 
 
 
 
 
 
 About the Role
 
 As Associate Director &ndash; Brand Marketing for Myntra FWD, you will be the strategic and creative force behind shaping the brand&rsquo;s identity for the fashion-forward Gen Z audience. This is a high-impact leadership role that blends brand storytelling with business performance, positioning Myntra FWD as a cultural icon in fashion and lifestyle.
 
 
 
 
 
 
 Team &amp; Culture
 
 You&rsquo;ll lead a talented team of brand marketers and creatives known for their executional excellence. What&rsquo;s missing and what you&rsquo;ll bring is strategic depth, business acumen, and the ability to connect brand efforts directly to measurable outcomes. You&rsquo;ll be expected to operate independently, present to leadership, and drive a culture of innovation, ownership, and continuous learning.
 
 
 Expectations &amp; Scope
 
 <ol>
 <li>
 
 Strategic Brand Leadership
 
 Own and evolve the brand strategy for Myntra FWD and broader Myntra equity. Translate brand purpose into compelling narratives and experiences across all channels.
 </li>
 <li>
 
 Integrated Campaign Management
 
 Lead 360&deg; campaigns across ATL, BTL, digital, influencer, and experiential platforms. Collaborate with creative, media, and production partners to deliver breakthrough work.
 </li>
 <li>
 
 Consumer &amp; Market Intelligence
 
 Decode youth culture, fashion trends, and consumer behavior using research, analytics, and social listening. Identify whitespace opportunities and inform strategy with data-backed insights.
 </li>
 <li>
 
 Business-Driven Brand Marketing
 
 Drive traffic, conversions, and GMB through brand-led initiatives. Connect creative execution directly to platform objectives and business outcomes.
 </li>
 <li>
 
 Strategy &amp; Analytics
 
 Manage complexity across 50+ campaigns annually spanning categories, cohorts, and regions. Define marketing tasks, measure impact, and isolate ROI through A/B testing and media dark market studies.
 </li>
 <li>
 
 Cross-Functional Collaboration
 
 Partner with product, category, performance marketing, and PR teams to ensure consistent brand storytelling. Align internal stakeholders on campaign goals, messaging, and timelines.
 </li>
 <li>
 
 Brand Governance &amp; Identity
 
 Uphold brand guidelines and tone of voice across all communications. Ensure consistency while enabling creative experimentation.
 </li>
 <li>
 
 Performance &amp; Impact Measurement
 
 Define KPIs for brand health, campaign effectiveness, and consumer engagement. Monitor performance and optimize strategies based on learnings.
 </li>
 <li>
 
 Team Leadership &amp; Mentorship
 
 Lead and mentor a team of brand marketers and creatives. Foster a culture of strategic thinking, innovation, and accountability.
 </li>
 </ol>
 
 
 Ideal Candidate Profile
 
 
 <ul>
 <li>
 7&ndash;9 years of brand marketing experience, preferably in fashion, lifestyle, or youth-centric brands.
 </li>
 <li>
 Strong FMCG foundation with deep business understanding.
 </li>
 <li>
 Proven track record of leading successful brand campaigns and building cultural relevance.
 </li>
 <li>
 Strategic thinker with strong storytelling and creative judgment.
 </li>
 <li>
 Excellent stakeholder management and leadership skills.
 </li>
 <li>
 Passion for fashion, pop culture, and digital-first consumer engagement.
 </li>
 </ul>
 
 
 Why Myntra
 
 
 <ul>
 <li>
 Impact: Fashion is a high-engagement category where brand marketing directly drives growth and profitability.
 </li>
 <li>
 Scale &amp; Complexity: Operate in a high-growth, high-pressure environment with diverse categories and dynamic marketplace challenges.
 </li>
 <li>
 Ownership: Lead a brand charter that influences both consumer perception and business performance.
 </li>
 </ul>
</div>

Associate Director - Brand Marketing

<div>
 
 About The Company
 
 
 
 
 Who are we?
 
 
 
 Myntra is India&rsquo;s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we&rsquo;ve always believed in disrupting the ordinary.
 
 
 We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We&rsquo;re bold in our thinking, agile in our execution, and collaborative in spirit.
 
 
 Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.
 
 
 We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.
 
 
 From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.
 
 
 Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.
 
 
 
 Job Title: Associate Director &ndash; Brand Marketing (Myntra FWD)
 
 
 
 Location: Bengaluru, India
 
 
 Department: Marketing
 
 
 Reporting To: Sr. Director &ndash; Brand Marketing
 
 
 Role Type: Brand Equity Lead (Brand Marketing + Growth Charters like FWD)
 
 
 
 About the Role
 
 - As Associate Director &ndash; Brand Marketing for Myntra FWD, you will be the strategic and creative force behind shaping the brand&rsquo;s identity for the fashion-forward Gen Z audience. This is a high-impact leadership role that blends brand storytelling with business performance, positioning Myntra FWD as a cultural icon in fashion and lifestyle.
 
 
 Team &amp; Culture You&rsquo;ll lead a talented team of brand marketers and creatives known for their executional excellence. What&rsquo;s missing and what you&rsquo;ll bring is strategic depth, business acumen, and the ability to connect brand efforts directly to measurable outcomes. You&rsquo;ll be expected to operate independently, present to leadership, and drive a culture of innovation, ownership, and continuous learning.
 
 
 
 Expectations &amp; Scope
 
 
 
 <ul>
 <li>
 Strategic Brand Leadership Own and evolve the brand strategy for Myntra FWD and broader Myntra equity. Translate brand purpose into compelling narratives and experiences across all channels.
 </li>
 <li>
 Integrated Campaign Management Lead 360&deg; campaigns across ATL, BTL, digital, influencer, and experiential platforms. Collaborate with creative, media, and production partners to deliver breakthrough work.
 </li>
 <li>
 Consumer &amp; Market Intelligence Decode youth culture, fashion trends, and consumer behavior using research, analytics, and social listening. Identify whitespace opportunities and inform strategy with data-backed insights.
 </li>
 <li>
 Business-Driven Brand Marketing Drive traffic, conversions, and GMB through brand-led initiatives. Connect creative execution directly to platform objectives and business outcomes.
 </li>
 <li>
 Strategy &amp; Analytics Manage complexity across 50+ campaigns annually spanning categories, cohorts, and regions. Define marketing tasks, measure impact, and isolate ROI through A/B testing and media dark market studies.
 </li>
 <li>
 Cross-Functional Collaboration Partner with product, category, performance marketing, and PR teams to ensure consistent brand storytelling. Align internal stakeholders on campaign goals, messaging, and timelines.
 </li>
 <li>
 Brand Governance &amp; Identity Uphold brand guidelines and tone of voice across all communications. Ensure consistency while enabling creative experimentation.
 </li>
 <li>
 Performance &amp; Impact Measurement Define KPIs for brand health, campaign effectiveness, and consumer engagement. Monitor performance and optimize strategies based on learnings.
 </li>
 <li>
 Team Leadership &amp; Mentorship Lead and mentor a team of brand marketers and creatives. Foster a culture of strategic thinking, innovation, and accountability.
 
 
 </li>
 </ul>
 
 Ideal Candidate Profile
 
 
 
 <ul>
 <li>
 7&ndash;9 years of brand marketing experience, preferably from FMCG Consumer, Tech fashion, lifestyle, or youth-centric brands.
 </li>
 <li>
 Strong FMCG foundation with deep business understanding.
 </li>
 <li>
 Proven track record of leading successful brand campaigns and building cultural relevance.
 </li>
 <li>
 Strategic thinker with strong storytelling and creative judgment.
 </li>
 <li>
 Excellent stakeholder management and leadership skills.
 </li>
 <li>
 Passion for fashion, pop culture, and digital-first consumer engagement.
 
 
 </li>
 </ul>
 
 Why Myntra
 
 
 
 <ul>
 <li>
 Impact: Fashion is a high-engagement category where brand marketing directly drives growth and profitability.
 </li>
 <li>
 Scale &amp; Complexity: Operate in a high-growth, high-pressure environment with diverse categories and dynamic marketplace challenges.
 </li>
 <li>
 Ownership: Lead a brand charter that influences both consumer perception and business performance.
 
 
 </li>
 </ul>
 
 Required Skills
 
 
 
 Brand Manager, brand marketing
 
 
 
 Required Education
 
 
 
 UG
</div>

Associate Director - Brand Marketing FWD

<div>
 
 About The Company
 
 
 
 
 Who are we?
 
 
 
 Myntra is India&rsquo;s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we&rsquo;ve always believed in disrupting the ordinary.
 
 
 We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We&rsquo;re bold in our thinking, agile in our execution, and collaborative in spirit.
 
 
 Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.
 
 
 We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.
 
 
 From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.
 
 
 Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.
 
 
 Overview We are seeking a highly motivated and experienced Associate Director - Brand Marketing to lead the brand strategy and marketing execution for a portfolio of our premium International Fashion and Lifestyle Brands within Myntra&rsquo;s growing offline retail channel. This role requires a leader with a strong strategic foundation, exceptional creative judgment, and proven experience managing world-class brands in a fast-paced retail environment. The ideal candidate will bridge the gap between global brand ethos and local market execution, driving foot traffic and sales across our physical store network.
 
 
 
 Key Roles &amp; Responsibilities
 
 The Associate Director will be accountable for brand equity, campaign innovation, and seamless execution across all offline marketing touchpoints:
 
 
 <ul>
 <li>
 Brand Strategy &amp; Custodianship: Serve as the primary custodian of brand strategy and innovation for the assigned portfolio (Mango, Nautica, Next, etc.). Drive ideation and ensure flawless execution of brand activities, meticulously aligning all campaigns with global brand guidelines and local market needs under the guidance of the Brand Head.
 </li>
 <li>
 Consumer Insights &amp; Campaign Concept: Collaborate closely with the internal research team to derive deep consumer insights specific to the offline retail shopper. Leverage these insights to develop pioneering, commercially viable marketing campaign concepts for physical stores and regional media.
 </li>
 <li>
 Brand Health &amp; Performance: Monitor brand health and key retail business metrics (e.g., foot traffic, retail conversion rates, store-level revenue) to proactively identify and address potential threats to current brand positioning and performance.
 </li>
 <li>
 Agency Management: Act as the key Client SPOC (Single Point of Contact) for all Creative, Media, and Activation agencies. Build and nurture effective relationships, ensuring best-in-class deliverables while optimizing operational and budgetary efficiencies.
 </li>
 <li>
 Integrated Campaign Execution (Offline Focus): Oversee the strategic development and production of all ATL/BTL campaigns with a heavy focus on high-impact retail activation (In-Store Visuals, OOH, Local Tie-ups). Manage this process with both external agencies and in-house teams.
 </li>
 <li>
 Media Briefing &amp; Evaluation: Develop comprehensive media briefs (for OOH, Print, Radio, In-Store Digital Screens, etc.), clearly outlining campaign objectives, target demographics, media routes, and budget. Liaise with media partners to ensure effective execution and post-campaign evaluation against measurable goals.
 </li>
 <li>
 Project &amp; Timeline Management: Own and manage intricate campaign timelines and material release schedules (including POS/VM elements) in alignment with seasonal launch requirements, ensuring seamless and timely store-level implementation.
 </li>
 <li>
 Cross-Functional Leadership: Serve as the central point of contact for marketing campaigns, collaborating cross-functionally with the Retail Operations, Visual Merchandising, E-commerce, and Inventory teams to develop end-to-end campaign solutions and extensions.
 
 
 </li>
 </ul>
 
 Qualifications &amp; Experience
 
 
 
 <ul>
 <li>
 Experience &amp; Education: 10 to 12 years of progressive post-MBA marketing experience in leadership roles, demonstrating maturity and strategic depth.
 </li>
 <li>
 Industry Expertise (Essential): Experience in premium consumer goods industries, with a strong preference for fashion, apparel, or international lifestyle brands with a substantial retail footprint.
 </li>
 <li>
 Track Record: Proven ability to launch successful, high-visibility multichannel campaigns with a clear understanding of driving measurable results in physical retail.
 </li>
 <li>
 Skill Set: Demonstrated creativity with a proven ability to innovate and think strategically. Must possess strong analytical skills and champion a data-driven approach to decision-making.
 </li>
 <li>
 Preferred Experience: Prior experience in the consumer internet/e-commerce industry or in a role that integrated online-to-offline (O2O) strategy is highly desirable.
 
 
 </li>
 </ul>
 
 Required Skills
 
 
 
 brand marketing
 
 
 
 Required Education
 
 
 
 PG
</div>

Associate Director Brand Marketing - International Brands

BrandStory Digital

<div>
 
 
 Associate - Social Media Marketing
 
 
 
 
 Location:
 
 Bengaluru
 
 
 
 Experience:
 
 3&ndash;5 years
 
 
 
 Department:
 
 Social Media &amp; Digital Marketing
 
 
 
 
 
 
 About the Role
 
 
 
 We are looking for a dynamic and creative
 
 Associate
 
 -
 
 Social Media Marketing
 
 to lead and manage social media strategy, content, and performance for multiple brands. The ideal candidate should have hands-on experience managing social platforms, creating engaging content, collaborating with creative teams, and driving measurable growth. This role requires creativity, strategic thinking, and strong knowledge of digital trends.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 Strategy &amp; Planning
 
 
 <ul>
 <li>
 Develop and implement social media strategies aligned with brand objectives.
 </li>
 <li>
 Plan monthly content calendars, campaign ideas, and engagement strategies.
 </li>
 <li>
 Conduct competitor analysis, social listening, and trend research.
 </li>
 </ul>
 
 
 
 
 
 Content Development
 
 
 <ul>
 <li>
 Collaborate with designers and writers to create high-quality, engaging content.
 </li>
 <li>
 Write compelling copy for posts, reels, ads, and stories.
 </li>
 <li>
 Ensure consistent brand voice and visual identity across all platforms.
 </li>
 </ul>
 
 
 
 
 
 Social Media Management
 
 
 <ul>
 <li>
 Manage day-to-day posting, scheduling, and updates across platforms including Instagram, Facebook, LinkedIn, Twitter, YouTube, and Pinterest.
 </li>
 <li>
 Monitor engagement, respond to comments, and manage online community interactions.
 </li>
 <li>
 Ensure timely execution of campaigns, promotions, and brand announcements.
 </li>
 </ul>
 
 
 
 
 
 Performance Tracking &amp; Reporting
 
 
 <ul>
 <li>
 Track KPIs such as reach, engagement, follower growth, lead generation, and conversions.
 </li>
 <li>
 Analyze insights and adjust strategies for improved performance.
 </li>
 <li>
 Prepare weekly/monthly reports for internal teams and clients.
 </li>
 </ul>
 
 
 
 
 
 Campaign Execution
 
 
 <ul>
 <li>
 Plan and run paid social media campaigns (Meta Ads, LinkedIn Ads, etc.).
 </li>
 <li>
 Collaborate with creative and SEO/SEM teams for integrated digital campaigns.
 </li>
 <li>
 Work with influencers and creators for brand collaborations and UGC content.
 </li>
 </ul>
 
 
 
 
 
 Client Communication
 
 
 <ul>
 <li>
 Participate in client meetings, present reports, and provide strategic recommendations.
 </li>
 <li>
 Coordinate with internal teams to ensure client requirements are met.
 </li>
 </ul>
 
 
 
 
 
 Key Skills &amp; Competencies
 
 
 <ul>
 <li>
 Strong understanding of all major social platforms and their algorithms.
 </li>
 <li>
 Excellent copywriting and content planning skills.
 </li>
 <li>
 Hands-on experience with tools like Meta Business Suite, Creator Studio, Hootsuite, Buffer, or similar.
 </li>
 <li>
 Basic knowledge of paid social (boosting &amp; ads management).
 </li>
 <li>
 Creative thinking with a good sense of visual storytelling.
 </li>
 <li>
 Ability to manage multiple brands and deadlines.
 </li>
 <li>
 Strong communication and analytical skills.
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Experience
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Media, or a related field.
 </li>
 <li>
 
 3&ndash;5 years of experience
 
 in social media management, preferably in a digital marketing or creative agency.
 </li>
 <li>
 Proven experience handling multiple brand accounts and executing end-to-end social strategies.
 </li>
 </ul>
 
 
 
 
 
 Why Join Us?
 
 
 <ul>
 <li>
 Work with a creative and fast-paced 360&deg; digital marketing team.
 </li>
 <li>
 Opportunity to manage top-tier brands and diverse industries.
 </li>
 <li>
 Encouraging an environment for creativity, innovation, and learning.
 </li>
 </ul>
 
 
</div>

Associate - Social Media Marketing

Weekday (YC W21)

<div>
 This role is for one of our clients
 
 
 Industry: Retail
 
 
 Seniority level: Associate level
 
 
 Min Experience: 1 years
 
 
 Location: Bangalore
 
 
 JobType: full-time
 
 
 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
 
 
 We are looking for a dynamic
 
 Marketing Content &amp; Communications Specialist
 
 to craft compelling narratives, build brand presence, and support growth-focused marketing initiatives. In this role, you will collaborate across teams to develop engaging content that educates, inspires, and converts audiences across digital channels. You will play a key role in shaping how the brand communicates its value, drives awareness, and nurtures customer interest through thoughtful storytelling and data-informed content decisions.
 
 
 This is an exciting opportunity for someone who is passionate about content creation, brand communication, and measurable marketing impact.
 
 
 
 Key Responsibilities
 
 
 
 Content Development &amp; Execution
 
 
 Create high-quality content across formats including blogs, social posts, email campaigns, landing pages, case studies, and digital assets.
 
 
 Support campaign development and execution in partnership with marketing and sales teams.
 
 
 Build structured messaging frameworks and narratives that clearly communicate product value and differentiation.
 
 
 
 Brand &amp; Communication Management
 
 
 Maintain a strong, consistent brand voice across all communication touchpoints.
 
 
 Evolve messaging guidelines based on audience insights and industry positioning.
 
 
 
 Cross-Functional Collaboration
 
 
 Work closely with design, performance marketing, sales, and product teams to align content with campaign goals and business priorities.
 
 
 Translate complex ideas into clear, audience-friendly communication.
 
 
 
 Insights &amp; Performance Optimization
 
 
 Track and analyze content performance using analytics tools to measure reach, engagement, and ROI.
 
 
 Use data-driven insights to refine messaging, improve campaign effectiveness, and optimize content strategy.
 
 
 
 Ownership &amp; Delivery Excellence
 
 
 Manage content calendars, workflow priorities, and timely delivery of projects.
 
 
 Champion experimentation with new content formats, channels, and creative ideas.
 
 
 
 Ideal Candidate Profile
 
 
 
 1&ndash;3 years
 
 of experience in marketing, content production, communications, or related fields.
 
 
 Exceptional writing, editing, and storytelling ability.
 
 
 Strong understanding of social platforms, digital marketing trends, and content analytics.
 
 
 Proactive, creative, and comfortable owning projects end-to-end.
 
 
 Able to work collaboratively in a fast-paced, growing environment.
 
 
 Experience in
 
 furniture, interiors, construction, or design domains
 
 is a plus.
 
 
 
 Preferred Skills
 
 
 Strong research and creative concept development capabilities.
 
 
 Knowledge of SEO fundamentals and content performance metrics.
 
 
 Ability to adapt tone and messaging for diverse audiences and channels.
</div>

Marketing Content & Communications Specialist

<div>
 
 
 Junior Associate - Graphic Designer
 
 
 
 
 
 
 Location: Bengaluru
 
 
 Experience: 1&ndash;3 years
 
 
 Department: Creative &amp; Desig
 
 n
 
 
 
 
 
 
 
 About the Role
 
 
 
 We are looking for a creative and enthusiast
 
 ic Junior Associate &ndash; Graphic Desig
 
 ner to join our growing design team
 
 at BrandStory Digi
 
 tal. The ideal candidate should have a strong foundation in visual communication, digital design, and branding. You will work closely with senior designers and cross-functional teams to produce high-quality visual assets that elevate brand identity and digital experiences. This role is ideal for a designer eager to learn, experiment, and grow in a dynamic creative environment.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 Design &amp; Execution
 
 
 <ul>
 <li>
 Create engaging and visually appealing designs for digital, print, and social media platforms.
 </li>
 <li>
 Translate briefs into creative concepts, layouts, and final deliverables.
 </li>
 <li>
 Ensure consistency with brand guidelines and attention to detail across all materials.
 </li>
 <li>
 Support senior designers in executing campaigns, branding projects, and UI/UX des
 
 i
 
 gns.
 </li>
 </ul>
 
 
 Collaboration &amp; Learning
 
 
 <ul>
 <li>
 Work closely with the content, marketing, and technology teams to bring ideas to life.
 </li>
 <li>
 Participate in brainstorming sessions and contribute creative ideas and design perspectives.
 </li>
 <li>
 Stay updated with design trends, tools, and best practices to enhance your creative skills.
 </li>
 </ul>
 
 
 Project Support
 
 
 <ul>
 <li>
 Assist in multiple ongoing design projects, ensuring timely and quality output.
 </li>
 <li>
 Prepare mockups, presentations, and visual assets for client reviews and internal meetings
 </li>
 <li>
 Manage feedback constructively and make revisions to improve final outputs.
 </li>
 </ul>
 
 
 Quality &amp; Standards
 
 
 <ul>
 <li>
 Maintain high design standards and attention to detail.
 </li>
 <li>
 Adhere to established brand systems and design processes.
 </li>
 <li>
 Contribute to the continuous improvement of creative workflows and documentation.
 </li>
 </ul>
 
 
 
 
 
 Key Skills &amp; Competencies
 
 
 <ul>
 <li>
 Strong portfolio showcasing creativity and design thinking in branding, UI/UX, or digital compaigns
 </li>
 <li>
 Proficiency in design tools
 
 such as Adobe Creative Suite (Photoshop, Illustrator,
 
 In
 
 Desig
 
 n), Fi
 
 gma, and Afte
 
 r Effects(a plus).
 </li>
 <li>
 Understanding of layout, color theory, typography, and basic user-centered design principles
 </li>
 <li>
 Excellent communication and collaboration skills.
 </li>
 <li>
 Strong attention to detail and an eagerness to learn and grow in a fast-paced environment.
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Experience
 
 
 <ul>
 <li>
 Bachelor&rsquo;s
 
 degree in Design, Fine Arts, Visual Com
 
 munication, or a related field.
 </li>
 <li>
 
 1&ndash;3 years of
 
 experience in digital design, branding, or creative agencies
 </li>
 <li>
 Experience collaborating in multidisciplinary teams and working on multiple design projects.
 </li>
 </ul>
 
 
 
 
 
 Why Join Us?
 
 
 <ul>
 <li>
 Opportunity to work with a talented and supportive cre
 </li>
 <li>
 ative team.Exposure to diverse projects and top-tier clients across
 </li>
 <li>
 industries.A culture that values creativity, innovation, and professio
 </li>
 <li>
 nal growth.Competitive compensation and clear career growth pathways.
 </li>
 </ul>
 
 
</div>

Junior Associate - Graphic Designer

PwC Acceleration Center India

<div>
 At PwC, our people in customer consulting specialise in providing consulting services focused on customer-related strategies and initiatives. These individuals analyse client needs, develop customer-centric solutions, and offer guidance and support to help clients enhance their customer experience and drive business growth. In customer marketing at PwC, you will specialise in providing consulting services focused on customer-centric marketing strategies. You will analyse customer behaviour, develop targeted marketing campaigns, and offer guidance and support to help clients optimise their marketing efforts, improve customer engagement, and drive revenue growth.
 
 
 Driven by curiosity, you are a reliable, contributing member of a team. In our fast-paced environment, you are expected to adapt to working with a variety of clients and team members, each presenting varying challenges and scope. Every experience is an opportunity to learn and grow. You are expected to take ownership and consistently deliver quality work that drives value for our clients and success as a team. As you navigate through the Firm, you build a brand for yourself, opening doors to more opportunities.
 
 
 
 Skills
 
 
 
 Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:
 
 
 <ul>
 <li>
 Apply a learning mindset and take ownership for your own development.
 </li>
 <li>
 Appreciate diverse perspectives, needs, and feelings of others.
 </li>
 <li>
 Adopt habits to sustain high performance and develop your potential.
 </li>
 <li>
 Actively listen, ask questions to check understanding, and clearly express ideas.
 </li>
 <li>
 Seek, reflect, act on, and give feedback.
 </li>
 <li>
 Gather information from a range of sources to analyse facts and discern patterns.
 </li>
 <li>
 Commit to understanding how the business works and building commercial awareness.
 </li>
 <li>
 Learn and apply professional and technical standards (e.g. refer to specific PwC tax and audit guidance), uphold the Firm's code of conduct and independence requirements.
 
 
 </li>
 </ul>
 
 PwC US ADVISORY &ndash; CSX &ndash; Sales, Service &amp; Marketing
 
 
 
 The Commercial &amp; Service Excellence platform helps clients transform how they engage, sell to, and serve their customers through strategy, operations, and technology. From optimizing go-to-market strategies to delivering and managing Salesforce and Dynamics platforms, the offering enables end-to-end commercial transformation. Whether modernizing sales, marketing, e-commerce or customer service functions, Commercial and Service Excellence equips teams to create connected customer experiences, drive revenue growth, and sustain performance through managed services.
 
 
 Our Sales, Service &amp; Marketing practice team, which is part of CSX, focuses on modernizing commercial functions across marketing, sales, and service to drive profitable growth and customer engagement. Combines strategy, operations, and technology&mdash;including Dynamics, enabling apps, and contact center platforms&mdash;to transform how clients activate and scale in the market.
 
 
 
 OFFERING OVERVIEW: MARKETING OPERATIONS
 
 
 
 Marketing Operations provides process and execution support around core marketing operations, including media management, advertising, 3rd party spend, marketing technology, demand generation, market research, consumer insights, product marketing. Supports process excellence and design alongside marketing &amp; commerce technology implementations. Sub-offerings include Marketing Operations - Salesforce, Marketing Operations - Other Technologies (e.g., Adobe).
 
 
 
 Knowledge Preferred
 
 
 
 POSITION REQUIREMENTS &ndash;
 
 Experienced Associate / Senior Associate
 
 
 
 
 Role
 
 
 
 We are looking for highly motivated and skilled business-first, tech-native professionals to join our Marketing Operations excellence consulting team. This is a hands-on consulting role suited for individuals who can bring strategic thought leadership across people, process &amp; technology initiatives in a fast-paced cross-functional global environment. Ideal candidates will have:
 
 
 <ul>
 <li>
 Relevant experience in Marketing strategy, Campaign-to-Lead Process design, MarTech solution architecture and implementation of marketing technology solutions as a business analyst or program manager, preferably in a B2B environment.
 </li>
 <li>
 Understanding of marketing operations frameworks, customer journey mapping, experience design, governance structures, and performance metrics.
 </li>
 <li>
 Familiarity with marketing and advertising processes &amp; systems, including digital campaign management, CRM, lead nurturing, and funnel optimization.
 </li>
 <li>
 Hands - on experience as a Business Analyst/ Functional lead in one or more Marketing Operations priority areas:
 </li>
 <li>
 Marketing automation Process &amp; use of tools such as Salesforce Marketing Cloud, Marketo Engage, Adobe Journey Optimizer, HubSpot, Oracle Eloqua or similar platforms to drive personalized marketing communications across multiple channels and surfaces.
 </li>
 <li>
 Customer Data Design and use of CDP platforms such as Salesforce Data Cloud, Adobe Experience Platform / Real-time CDP, Treasure data or similar platforms to drive effective audience segmentation and personalization.
 </li>
 <li>
 Media Planning, buying and mix-modelling to drive effective growth through performance marketing.
 </li>
 <li>
 Digital Commerce process &amp; use of tools such as Adobe Commerce, SAP Hybris, Salesforce B2B commerce cloud to drive low-touch/ no-touch revenue stream.
 </li>
 <li>
 Understanding of integration points between MarTech platforms, CRM systems, eCommerce portals and analytics tools.
 </li>
 <li>
 Demonstrated history of leveraging emerging marketing trends, tools and best practices including AI use-cases to drive innovation.
 </li>
 <li>
 Strong critical thinking and problem-solving abilities.
 </li>
 <li>
 Clear and impactful verbal and written communication and presentation skills engaging both technical and non-technical stakeholders.
 </li>
 <li>
 Ability to leverage data analysis and analytics to inform decisions and optimize outcomes.
 </li>
 <li>
 Exposure to clients/ stakeholders in a global environment.
 
 
 </li>
 </ul>
 
 Skills Preferred
 
 
 
 Candidates should be able to demonstrate extensive customer transformation consulting abilities within a project team that includes the following:
 
 
 
 Strategy &amp; Design Engagements
 
 
 
 <ul>
 <li>
 Work with high-profile onshore client stakeholders to help drive excellence across Marketing Operations function.
 </li>
 <li>
 Conduct People-Process-Technology current state assessment and design future state Marketing Operating model and capability roadmap.
 </li>
 <li>
 Develop and optimize end-to-end marketing and advertising process workflows spanning digital campaigns, demand generation, CRM integration, lead management, sales funnel enhancement, data platforms optimization and personalization.
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 Experience with GenAI tools to assist in creating campaign briefs, email copy, social media posts, and dynamic ad variants at scale.
 </li>
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 Leverage Marketing Analytics tools to optimize third-party marketing spend, media-mix and advertising strategies through data-driven insights.
 </li>
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 Create documentation, playbooks, and reusable frameworks to promote process consistency and scalability.
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 Work with marketing and sales teams to align on KPIs and reporting standards.
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 Support the planning and delivery of market research and consumer insight initiatives.
 
 
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 </ul>
 
 Implementation &amp; Optimization Engagements
 
 
 
 <ul>
 <li>
 Play the role of Business Analyst/ Project Manager for marketing technologies implementation projects including Salesforce Marketing Cloud &amp; Data Cloud, Adobe Experience Cloud, Google Analytics, and other leading tools.
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 <li>
 Utilize automation platforms to streamline campaign execution, audience targeting, and performance tracking.
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 Support initiatives aimed at optimizing channel sales processes and ensuring cross-channel campaign alignment.
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 Ability to use AI tools (e.g., Power BI Copilot, ChatGPT Advanced Analysis, Agentforce) to automate and accelerate insight extraction from campaign performance data, derive insights, and recommend improvements.
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 Ensure data integrity and governance across platforms used for campaign execution and measurement.
 
 
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 </ul>
 
 Change Management And Other Responsibilities
 
 
 
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 <li>
 Contribute to the delivery of marketing transformation engagements, including implementation roadmaps and change management.
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 Participate in business development activities such as proposal development and solution design.
 
 
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 </ul>
 
 Educational Background
 
 
 
 
 MBA in Sales / Marketing / Strategy/ Analytics from a premier B-School
 
 
 
 
 Additional Information
 
 
 
 <ul>
 <li>
 Travel Requirements: Travel to client locations may be required as per project requirements.
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 <li>
 Experience: 2-5 years (Experience Associate) / 5-8 years (Senior Associate) of prior relevant work experience in a Marketing Operations or Marketing Analytics consulting role in management consulting organization or similar multinational environment.
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 </ul>
</div>

Associate- Marketing Operations

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