b2c marketing manager

JACHOOS TECHNOLOGIES PRIVATE LIMITED

<p><b>Job Title:</b> Digital Marketing Manager (Female Only)<br/><b>Location:</b> United Arab Emirates (UAE)<br/><b>Job Type:</b> Full-Time, Permanent</p><p><b>Job Summary</b></p><p>We are seeking a <b>smart, confident, and presentable female candidate</b> for the role of <b>Digital Marketing Manager</b> in the UAE. The ideal candidate will have proven UAE market experience, strong expertise in both <b>B2B &amp; B2C digital strategies</b>, and the ability to design innovative campaigns that drive measurable growth. She must be analytical, creative, and capable of managing multiple clients while building strong and lasting business relationships.</p><p><b>Key Responsibilities</b></p><ul><li>Develop and execute <b>end-to-end digital marketing strategies</b> for B2B and B2C clients.</li><li>Conduct <b>market research, competitor analysis, and trend studies</b> specific to the UAE market.</li><li>Manage client accounts, ensuring <b>customer satisfaction, retention, and growth</b>.</li><li>Plan, design, and monitor <b>SEO, SMO, PPC, and AI-integrated campaigns</b> across digital channels.</li><li>Leverage insights from <b>marketing analytics, Neuro-Marketing, and Emotion AI</b> to optimize performance.</li><li>Propose and implement <b>innovative marketing ideas</b> aligned with client objectives.</li><li>Collaborate with internal teams to deliver tailored campaigns and measurable outcomes.</li><li>Stay up to date with <b>emerging tools, AI-driven marketing, and market trends</b> to ensure cutting-edge strategies.</li></ul><p><b>Qualifications &amp; Skills</b></p><ul><li>Minimum <b>4 years of relevant marketing experience</b> in the UAE.</li><li>Strong knowledge of <b>B2B and B2C digital strategies</b>.</li><li>Excellent <b>communication, client-handling, and presentation skills</b>.</li><li>Analytical with <b>strong market research abilities</b>.</li><li>Proficiency in <b>AI-driven marketing tools and platforms</b>.</li><li>Familiarity with <b>Neuro-Marketing and Emotion AI</b> (advantage).</li><li>Ability to manage <b>multiple clients and projects</b> simultaneously.</li><li><b>Smart, confident, and highly presentable personality</b>.</li></ul><p><b>What We Offer</b></p><ul><li><b>Competitive salary + performance-based incentives</b>.</li><li>Work with <b>leading clients across the UAE</b>.</li><li>Exposure to <b>AI-driven and next-gen marketing tools</b>.</li><li>A <b>growth-oriented, professional, and innovative environment</b>.</li></ul><p>Job Types: Full-time, Permanent</p><p>Pay: AED5,000.00 - AED7,000.00 per month</p>

Digital Marketing Manager (Female)

SHARP INDUSTRIES

<p><b>About Us</b>: Sharp Industries is a leading manufacturer of high-quality machine tools, committed to innovation and precision engineering. We serve a diverse range of industries, offering tailored solutions that empower our customers to excel. Join our dynamic team to drive impactful marketing strategies and promote cutting-edge products.</p><p><b>Job Overview</b><br/>The Marketing Manager will play a pivotal role in developing and executing marketing strategies that align with business goals. This position involves market analysis, customer relationship management, dealer-focused B2B initiatives, B2C marketing strategies, and collaboration across teams to strengthen our market presence, drive revenue growth, and ensure customer retention.</p><p><b>What you&rsquo;ll do</b></p><ul><li>Develop and implement comprehensive marketing plans to promote machine tool products and services.</li><li>Collect and analyze data and information about end-user customers to enhance customer retention and foster repeat business for products and services.</li><li>Expand B2C marketing efforts to attract new end users, driving interest and purchases directly and indirectly from machine tool consumers.</li><li>Design and execute B2B marketing strategies to support dealer relationships, enhance partnerships, and drive dealer sales.</li><li>Create targeted campaigns and materials to communicate value propositions effectively to dealers and end user customers.</li><li>Work closely with dealers to provide marketing support, including co-branded initiatives and training on product promotion strategies.</li><li>Collaborate with sales teams to align marketing initiatives with dealer objectives and strengthen dealer relationships.</li><li>Analyze market trends, competitor activities, and customer behavior to identify opportunities for growth.</li><li>Manage digital marketing efforts, including SEO, SEM, social media, and email campaigns.</li><li>Create compelling content for product launches, brochures, presentations, and advertisements tailored to both B2B and B2C audiences.</li><li>Organize and oversee trade shows, exhibitions, and other industry events to engage with dealers and showcase product offerings.</li><li>Monitor and report on campaign performance, providing actionable insights to optimize future efforts.</li><li>Maintain consistent brand messaging, maximize brand exposure and ensure adherence to corporate standards.</li></ul><p><b>Basic qualifications</b></p><ul><li>Bachelor's degree in Marketing, Business, or a related field.</li><li>5+ years of experience in marketing, preferably in manufacturing or industrial sectors.</li><li>Excellent communication and interpersonal skills.</li><li>Proven ability to manage multiple projects and meet deadlines.</li><li>Innovative thinker with experience in driving dealer engagement and end user customer loyalty initiatives.</li></ul><p><b>Preferred qualifications</b></p><ul><li>Strong understanding of digital marketing, analytics tools, and CRM platforms.</li><li>Experience with B2B and B2C marketing, including the development of effective strategies for dealers and end consumers.</li><li>Proven ability to collect and utilize customer data for retention and growth strategies.</li></ul><p><b>Why join us?</b></p><ul><li>Be part of a forward-thinking organization that values creativity and innovation.</li><li>Work in a collaborative and supportive environment.</li><li>Opportunities for professional growth and development.</li></ul><p><b>Industry</b></p><ul><li>Machinery Manufacturing</li></ul><p>Job Type: Full-time</p><p>Pay: $75,000.00 - $85,000.00 per year</p><p>Benefits:</p><ul><li>Paid time off</li></ul><p>Work Location: In person</p>

Marketing Manager

HR Ways

<p><b>About Client</b></p><p>The Company &#65279;&#65279;specializes in secure, AI-driven healthcare solutions for Pakistan, turning clinical data into real-world impact.</p><p><b>Job Description</b></p><p>We're hiring a Marketing Manager to own the marketing strategy and execution across multiple product lines. You'll create the plan, lead a small team, and drive measurable pipeline and adoption. You're accountable for outcomes from messaging and content to campaigns, channels, and reporting. You will craft distinct B2B and B2C strategies, bring strong creative direction, and execute aggressively across ventures to hit ambitious growth targets.</p><p><b>Impact</b></p><ul><li>Define segmented B2B and B2C strategies with goals, audience, and channel mix</li><li>Ship a 90-day multiline marketing plan with goals, channels, calendar, and budget</li><li>Stand up operating cadence: weekly reviews, dashboards, and decision logs</li><li>Deliver early wins: website/landing improvements, case studies, and lead-gen campaigns</li></ul><p><b>What You'll Do</b></p><ul><li>Own B2B/B2C funnels and playbooks (top, mid, bottom funnel), including offers and nurture</li><li>Own end-to-end marketing plan: positioning, messaging, ICPs, channels, content</li><li>Lead a cross-functional marketing team (content, design, paid, SEO, social); manage vendors</li><li>Run campaigns for product launches, services, and growth experiments</li><li>Collaborate with sales/ops for lead handoff, feedback loops, and pipeline quality</li><li>Build marketing analytics: dashboards for traffic, conversion, CAC, ROI; drive decisions</li><li>Establish playbooks for content, case studies, email sequences, and paid performance</li><li>Manage the marketing budget; prioritize high leverage initiatives</li><li>Maintain the website/landing pages with clear offers, proof, and conversion paths</li><li>Run a weekly experimentation cadence (A/B tests, creative iterations, channel trials)</li><li>Provide strong creative direction (briefs, concepts, feedback) to ensure standout execution</li></ul><p><b>Required Experience (Critical)</b></p><ul><li>Proven B2B and B2C marketing experience with segmented strategies and funnels</li><li>3+ years B2B marketing with ownership of plan + execution; measurable results</li><li>Experience leading a small team and coordinating agencies/freelancers</li><li>Strong in positioning, content strategy, campaign ops, and performance analytics</li><li>Familiar with modern marketing stack (CMS, email, analytics, SEO, paid, social)</li><li>Clear communicator with bias to action; organizes for accountability and speed</li><li>Demonstrated creativity with portfolio/examples (campaigns, landing pages, ads/content)</li><li>Track record operating in aggressive growth environments (fast iterations, KPI ownership)</li></ul><p><b>Nice to Have</b></p><ul><li>Experience across healthcare or fintech markets</li><li>Services marketing (consulting) and product marketing experience</li><li>Portfolio of campaigns with outcomes and learnings</li><li>Basic design and copywriting capability</li></ul><p><b>Other Details</b></p><p>Working Mode: Hybrid<br/>&#65279;Location: Lahore, Pakistan<br/>&#65279;Experience: 3 - 4 years<br/>&#65279;Work time: Monday - Friday (10 am - 6 pm), Flexible Timings</p><p>Job Type: Full-time</p><p>Pay: Rs150,000.00 - Rs200,000.00 per month</p><p>Work Location: In person</p>

Marketing Manager (Healthtech)

<div></div><div><div>About our Team</div><div>
At RX, we are passionate about creating world-class events that connect people and ideas, driving industries forward. Our diverse and talented team thrives on creativity, ambition, and a shared commitment to excellence. Whether you are a seasoned professional or just starting your career, you&rsquo;ll find a supportive and inclusive environment that fosters growth and encourages you to bring your best self to work every day. If you&rsquo;re looking for a place where your skills can make a global impact, Reed Exhibitions Dubai is the place for you. Join us and be part of something extraordinary.</div><div><br>
About The Role</div><div>
We are seeking a dynamic Marketing Manager to lead strategic planning and execution of Jewellery and Watch Show (JWS). The ideal candidate will have proven experience in B2B and B2C marketing, event promotion, audience engagement, and lead generation. This role requires expertise in both digital and traditional channels, partnership management, stakeholder coordination, and content development. The candidate will bring a fresh approach to elevate JWS locally and internationally.</div><div></div><div>
Key Responsibilities</div><ul><li><div>
Develop and execute multi-channel marketing strategies to promote JWS to their respective target audiences. stakeholders and industry consumers and lifestyle enthusiasts for JWS.</div></li><li><div>
Lead the creative direction, messaging, and distribution of marketing materials across digital, print, social, and media platforms, ensuring campaigns are tailored to each audience.</div></li><li><div>
Coordinate with internal teams, external agencies, and media partners to deliver campaigns effectively and on schedule.</div></li><li><div>
Drive audience acquisition, engagement, and lead generation through targeted digital campaigns, content marketing, and CRM initiatives for both events.</div></li><li><div>
Oversee the creation and curation of compelling content for social media, websites, email campaigns, and promotional materials, tailored for professional and consumer audiences.</div></li><li><div>
Monitor campaign performance and content engagement, generating reports with actionable insights to optimise results across both B2B and B2C initiatives.</div></li><li><div>
Support public relations activities, coordinate press engagement, and work closely with communications teams to enhance visibility for both events.</div></li><li><div>
Collaborate with commercial and sales teams to develop marketing tools that support pipeline development, conversions, and attendee acquisition.</div></li><li><div>
Manage on-site branding, delegate experiences, and marketing fulfillment during events to ensure seamless audience engagement.</div></li><li><div>
Cultivate relationships with key stakeholders, industry leaders, and consumer communities, to strengthen the brand presence and positioning of JWS.</div></li></ul><div></div><div>
Requirements</div><ul><li><div>
Applicants should have a bachelor&rsquo;s degree in marketing, business, or a related field.</div></li><li><div>
A demonstrable relevant experience in event marketing, ideally within the B2B and B2C events or exhibitions industry.</div></li><li><div>
A deep understanding of digital marketing channels and strategies.</div></li><li><div>
Excellent communication and presentation skills.</div></li><li><div>
Be able to work in an ever-changing, deadline-driven environment.</div></li><li><div>
Exceptional organisational skills and the ability to multitask given the different audiences and industries under this role.</div></li><li><div>
Preferably have GCC experience.</div></li></ul><div></div><div>
Working for you</div><div>
RX promote a healthy work life balance, with flexible working hours, wellbeing initiatives, shared parental leave, study assistance and sabbaticals to meet your immediate responsibilities and long-term goals.</div><div>
These are some of the benefits on offer:</div><ul><li><div>
Medical and Air ticket</div></li><li><div>
Competitive bonus</div></li><li><div>
25 days paid annual leave</div></li></ul><div></div><div>
About The Business</div><div>
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. Part of RELX, a global provider of information-based analytics and decision tools, we have a presence in 25 countries across 42 industry sectors. Hosting approximately 350 events annually we are committed to creating an inclusive work environment for all our teams. For more information, visit <div>www.rxglobal.com.</div></div><div><br>
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our <div>Applicant Request Support Form</div> or please contact 1-855-833-5120.</div><div></div><div>
Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams <div>here</div>.</div><div></div><div>
Please read our <div>Candidate Privacy Policy</div>.</div><div></div><div>
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.</div><div></div><div><i>
USA Job Seekers:</i></div><div><div>
EEO Know Your Rights</div>.</div></div>

Red Sea Global

<div>
 <p>
  <strong>
   Be the change. Join the world&rsquo;s most visionary developer.
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Red Sea Global (RSG) is showing that there is a better way to positively shape the places we live, work and travel.
 </p>
 <p>
  <br/>
 </p>
 <p>
  We are purpose-driven and committed to people and planet. Our transformative programs are a driving force to achieving Vision 2030, as well as leading the world towards regenerative tourism.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Join RSG and be part of the positive change for Saudi Arabia and the world.
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job Purpose:
  </strong>
 </p>
 <ul>
  <li>
   The
   <strong>
    Senior Manager &ndash; Residential Marketing Events
   </strong>
   is responsible for
   <strong>
    end-to-end planning, execution, and performance management of all B2C and B2B marketing events
   </strong>
   within RSG&rsquo;s Residential portfolio.
  </li>
  <li>
   These events are designed to
   <strong>
    drive brand awareness, generate qualified leads, strengthen stakeholder relationships, and position RSG&rsquo;s luxury residences as premier investment and lifestyle opportunities
   </strong>
   . The role demands exceptional strategic thinking, precision execution, and deep understanding of luxury real estate marketing.
  </li>
  <li>
   This position will work closely with the Brand, Sales, Partnerships, and Communications teams to ensure that all events meet commercial objectives while aligning with the brand&rsquo;s luxury positioning and the Red Sea Global vision.
  </li>
 </ul>
 <p>
  <br/>
 </p>
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  <strong>
   Key Responsibilities:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   1. Strategic Event Planning
  </strong>
 </p>
 <ul>
  <li>
   Develop and lead the
   <strong>
    Residential Marketing Events Strategy
   </strong>
   aligned with RSG&rsquo;s luxury brand positioning and sales/marketing goals.
  </li>
  <li>
   Create and maintain an integrated events calendar across local, regional, and international markets (e.g. roadshows, investor showcases, international expos, FAM trips).
  </li>
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   Identify event platforms that attract UHNWIs, strategic investors, real estate brokers, and global brand partners.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   2. End-to-End Event Management
  </strong>
 </p>
 <ul>
  <li>
   Manage all aspects of
   <strong>
    event planning, production, and delivery
   </strong>
   , including venue selection, concept creation, run-of-show, supplier coordination, and execution.
  </li>
  <li>
   Ensure seamless brand storytelling and luxury experience across all touchpoints, from invitation design to post-event follow-up.
  </li>
  <li>
   Lead onsite execution of events, coordinating across marketing, sales, AV, hospitality, and guest relations teams.
  </li>
 </ul>
 <p>
  <br/>
 </p>
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  <strong>
   3. Budgeting, Procurement &amp; Contracting
  </strong>
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   Develop detailed event budgets, monitor expenditures, and ensure cost efficiency while maintaining premium standards.
  </li>
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   Oversee vendor sourcing and contracting in coordination with Procurement and Legal.
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   Negotiate sponsorships, in-kind collaborations, and strategic partnerships to enhance event offerings.
  </li>
 </ul>
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  <br/>
 </p>
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  <strong>
   4. Stakeholder &amp; Cross-Functional Collaboration
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  <li>
   Work closely with internal stakeholders including Residential Sales, Creative, Content, PR, and Digital teams to ensure message alignment.
  </li>
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   Support the C-suite and leadership in high-stakes engagement events, including private previews, launches, and business development dinners.
  </li>
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   Liaise with external developers, real estate partners, agencies, and global media when relevant to residential campaigns.
  </li>
 </ul>
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 </p>
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  <strong>
   5. Measurement &amp; Reporting
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   Define KPIs and success metrics for all events (e.g., qualified leads, media exposure, attendee satisfaction, cost per acquisition).
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   Produce detailed post-event reports including ROI analysis, stakeholder feedback, and continuous improvement recommendations.
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   Maintain a comprehensive database of attendees, engagement outcomes, and lead follow-up results in coordination with CRM and Sales.
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 </p>
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  <strong>
   6. Brand &amp; Luxury Experience Curation
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   Ensure all events reflect RSG&rsquo;s luxury brand tone, visual identity, and world-class service expectations.
  </li>
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   Stay current with global trends in luxury hospitality, branded residences, and experiential marketing.
  </li>
  <li>
   Lead innovation in immersive and tech-enabled event experiences (e.g. VR walkthroughs, digital twins, sensory activations).
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications &amp; Experience:
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in
   <strong>
    Marketing, Luxury Brand Management, Events Management, Communications, or related field
   </strong>
   . Master&rsquo;s degree is a plus.
  </li>
  <li>
   Minimum of
   <strong>
    10 years of experience in high-end marketing event management
   </strong>
   , with at least 5 years in a senior or strategic leadership role.
  </li>
  <li>
   Proven success in
   <strong>
    delivering large-scale B2C/B2B events
   </strong>
   in luxury sectors such as real estate, hospitality, fashion, or premium lifestyle.
  </li>
  <li>
   Strong understanding of
   <strong>
    marketing funnels
   </strong>
   ,
   <strong>
    lead generation
   </strong>
   , and
   <strong>
    brand-building through experiential events
   </strong>
   .
  </li>
  <li>
   Experience with international events, expos, or roadshows (e.g., Cityscape, MIPIM, Dubai Design Week) is highly desirable.
  </li>
  <li>
   Familiarity with CRM tools, guest list management platforms, and event technology solutions.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Competencies:
  </strong>
 </p>
 <ul>
  <li>
   Strategic thinker with strong commercial acumen and ROI orientation.
  </li>
  <li>
   Expert in luxury event production with high attention to detail and brand consistency.
  </li>
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   Excellent stakeholder and vendor management skills.
  </li>
  <li>
   Creative, resourceful, and highly adaptable in fast-paced environments.
  </li>
  <li>
   Exceptional written and verbal communication skills in English (Arabic is a plus).
  </li>
  <li>
   Ability to thrive in a multicultural and multinational working environment.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   For more information about Red Sea Global, visit:
  </strong>
 </p>
 <ul>
  <li>
   Website: https://www.redseaglobal.com/en
  </li>
  <li>
   YouTube: https://www.youtube.com/watch?v=6ySGZwubomw
  </li>
  <li>
   X (formerly Twitter): https://x.com/RedSeaGlobal
  </li>
 </ul>
 <p>
 </p>
</div>


Senior Manager – Residential Marketing Events

MYTVS

<p><b>Role Objective:</b></p><p>To build and continuously grow a strong base of active myTVS consumers by designing and executing digital engagement programs &mdash; including email, WhatsApp, Instagram, and outbound communication &mdash; that drive repeat purchases, referrals, and long-term brand loyalty.</p><ul><li><b>Consumer Database Management</b></li><li>Build, segment, and manage an updated B2C customer database across all channels (e-commerce, CRM, WhatsApp, call centre, etc.).</li><li>Maintain hygiene, deduplication, and data enrichment for targeted campaigns.</li></ul><ul><li><b>Customer Engagement Campaigns</b></li><li>Plan and execute personalized campaigns via <b>email, WhatsApp, SMS, and outbound calling</b>.</li><li>Create drip campaigns for new buyers, inactive users, repeat buyers, etc.</li><li>Coordinate with the design/marketing team for creatives, offers, and launch videos.</li></ul><ul><li><b>Social &amp; Digital Retargeting</b></li><li>Run <b>Instagram/Facebook custom audience ads</b> for retargeting past customers.</li><li>Coordinate with the digital agency for pixel setup and conversion tracking.</li></ul><ul><li><b>Automation &amp; Tools</b></li><li>Use tools like <b>HubSpot, Zoho CRM, Mailchimp, WebEngage, Interakt, or Gupshup</b> to automate the customer journey and measure results.</li><li>Ensure all communication complies with opt-in norms and brand tone.</li></ul><ul><li><b>Outbound &amp; After-Sales Activation</b></li><li>Plan periodic outbound call drives for product feedback, repeat purchase reminders, and cross-selling.</li><li>Coordinate with internal call centre teams to track conversions.</li></ul><ul><li><b>Analytics &amp; Reporting</b></li><li>Track metrics like open rates, CTRs, conversion %, repeat purchase %, customer lifetime value (CLV), and churn.</li></ul><p>Present a monthly dashboard to the CEO/marketing head on engagement ROI</p><p><b>Desired Skills &amp; Experience:</b></p><p><b>Experience</b><br/>3&ndash;6 years in B2C marketing / CRM / retention roles in FMCG, D2C, or consumer electronics sectors.</p><p><b>CRM Tools</b><br/>Hands-on experience with tools like WebEngage, MoEngage, Klaviyo, HubSpot, or Zoho CRM.</p><p><b>WhatsApp &amp; Email Automation</b><br/>Should have managed WhatsApp Business API (via Interakt, Gupshup, or Zoko) and email workflows.</p><p><b>Digital Ads</b><br/>Basic knowledge of running custom audience ads and remarketing on Instagram/Facebook.</p><p><b>Data Skills</b><br/>Comfort with Excel/Google Sheets, campaign segmentation, and basic data interpretation.</p><p><b>Content Coordination</b><br/>Ability to brief the creative/design team for campaign visuals, offers, and product videos.</p><p><b>Communication</b><br/>Strong command of written English &amp; Hindi; creative and empathetic communication tone.</p><p><b>Mindset</b><br/>Analytical yet customer-obsessed; eager to experiment and measure every initiative&rsquo;s ROI.</p><p>Job Types: Full-time, Permanent</p><p>Pay: &#8377;40,000.00 - &#8377;65,000.00 per month</p><p>Benefits:</p><ul><li>Provident Fund</li></ul><p>Work Location: In person</p>

Marketing Automation Manager

ASC Profiles, LLC

<div><p><b>Company Description</b><br>
Coated Products North America (CPNA) is part of the BlueScope group of companies located in 12 countries and employs over 14,000 employees. As a leading international supplier of steel products and solutions, principally focused on the global building and construction industry, we believe that our people are our strength. Having a diverse and inclusive workplace enables us to improve our capability and ensure continued, sustainable success.</p><p></p><p><b>
Marketing Manager</b></p><p>
Sacramento, CA</p><p></p><p>
Welcome to NS BlueScope Coated Products North America (CPNA), a joint venture between BlueScope and Nippon Steel.<br>
<br>
Our team of 600 people is our strength, and we want our people to be safe, successful and well.<br>
<br>
We love what we do. We&rsquo;re committed to being leaders in creating and inspiring metal into a wide range of finished products including metal roofing, siding and decking &ndash; building beauty and strength in our communities. Our brands include Steelscape, ASC Building Products, ASC Steel Deck and AEP Span.<br>
<br>
Working in close-knit teams, our culture feels like a local business while benefiting from the scale of the group and global organization.<br>
<br>
Joining the CPNA team means you&rsquo;ll play your part in our ongoing success as we consistently deliver for our customers and strengthen our communities, now and into the future.</p><p></p><p><b>
Purpose</b></p><p>
The Marketing Manager leads the development and implementation of strategies, plans, and programs that drive brand awareness, demand generation, and lead conversion. The Marketing Manager supports business plans &amp; company strategies through direct partnering with customers, sales, and operational teams. The Marketing Manager collaborates with the VP of Marketing, Strategy, &amp; Innovation in formulating long-term marketing strategies that align with organizational vision and target channels, customers, and areas of opportunity. The Marketing Manager works to develop innovative omnichannel strategies that drive demand throughout the end-to-end customer journey. The Marketing Manager builds, mentors, and leads a small, high-performing team and fosters a culture of collaboration, proactivity, and impact.</p><p></p><p><b>
Primary Duties &amp; Responsibilities</b></p><ul><li>
Develop and oversee the implementation of marketing strategies that promote brand recognition, preference, and lead generation among key and emerging channels</li><li>
Research, evaluate, deploy, and monitor marketing tactics that align with strategic plans, and assess these tactics for effectiveness (including reporting on spend and ROI)</li><li>
Lead team workload planning, ideation, development and resource management, including synthesizing and balancing organizational stakeholder requests for marketing support</li><li>
Continues to enhance marketing professionalism through strategic brand management, the evaluation of marketing tools and technologies, and through team mentorship and guidance</li><li>
Plan, execute and oversee marketing launches for new product &amp; service additions</li><li>
Collaborating with North American and global project teams in support of global product and brand initiatives and outreach strategies</li></ul><p></p><p><b>
Tools Required</b></p><ul><li>
Annual market assessment</li><li>
Corporate/company/global product strategy</li><li>
Marketing metrics &ndash; CRM output, Google Analytics, SEO tools</li><li>
Annual Business Unit strategies</li><li>
Quarterly and Monthly Plan and Actuals data on key target measures</li><li>
Microsoft Office products and multiple marketing technology solutions</li><li>
Workday</li></ul><p></p><p><b>
Education, Experience &amp; Qualifications
</b></p><p><b>Minimum</b></p><ul><li>
Bachelor&rsquo;s degree (or higher) in business, marketing or related field or equivalent experience.</li><li>
5+ years of relevant experience in Marketing through complex channels to market</li><li>
3+ years owning and leading strategic marketing initiatives</li><li>
Ability to develop and articulate marketing strategies and associated planning documents</li><li>
Ability to capture market and audience insights, and to translate into effective marketing strategies and programs</li><li>
Experience seeking, testing and evaluating new marketing tactics to reach target audiences</li><li>
Demonstrated experience leading teams and/or team related projects including resource allocation</li><li>
Knowledge and/or experience in B2B2C marketing</li><li>
Understanding of digital marketing (paid &amp; owned) programs, marketing technologies (CRM, CMS, Adtech etc), techniques and tools Including performance evaluation metrics</li></ul><p></p><p><b>
Preferred</b></p><ul><li>
7+ years of relevant experience in Marketing in the building material or construction industry.</li><li>
5+ years of experience in a marketing manager or director role with a similar B2B2C channel marketing approach</li><li>
3+ years experience guiding and managing a team in alignment with business priorities</li></ul><p></p><p><b>
Skills &amp; Competencies</b></p><ul><li>
Demonstrated experience across the BlueScope Marketing Competencies (Strategy, Customer Experience Focus, Integrated Insights, Marketing Acumen, Marketing Planning, Digital Integration, Product Management, Marketing Communications, Measuring &amp; Monitoring, Channel Management, Brand Management)</li><li>
Analytical and innovative problem-solving skills</li><li>
Budgeting and ROI thinking</li><li>
Coaching and developing others</li><li>
Drive for results</li><li>
Effectively leading and developing engaged teams</li><li>
Embracing &amp; implementing change</li><li>
Commitment to safety and employee wellbeing
</li><li>Interpersonal and communication skills, including business presentations</li><li>
Knowledge of current and future trends in marketing strategy and digital technology</li><li>
Awareness and proficiency with common marketing technologies including CRM, CMS. marketing automation and common marketing analytics and reporting methods</li><li>
Proficiency with Microsoft Office software</li><li>
Project management</li><li>
Follow BlueScope safety framework</li><li>
Strategic thinking and overall business acumen</li></ul><p></p><p><b><i>
Salary Range: This position's estimated annual base salary is $138,758.00 - $208,136.00. Actual base salary will be dependent on an individual&rsquo;s skills, qualifications, and experience. This role is eligible for 401k Savings plan, Healthcare (medical, dental and vision), and other generous rewards.</i></b></p><p></p><p><b>
Arbitration Notice</b></p><p>
Steelscape, LLC (and its related BlueScope companies) requires all new hires to sign a Mutual Arbitration Agreement as a condition of employment. This agreement provides that any employment-related disputes between you and the Company will be resolved through final and binding arbitration rather than in court, except where prohibited by law. The agreement also includes a class and collective action waiver, meaning claims must be brought on an individual basis.<br>
Applicants may review a copy of the agreement upon request prior to signing.</p><p><b>
Additional Information</b><br>
The preceding job responsibilities and tasks were designed to indicate the general nature and level of work performed by associates in this job. It is not designed to contain or be interpreted as a comprehensive inventory of all job duties and responsibilities required of associates assigned to this job. Associates may be required to perform other duties as assigned. Additional job competencies, individual goals, and performance measurements are set at the department level.</p><p>
The benefits are just as rewarding as the work at BlueScope. To support our goal, we offer a total compensation plan and an outstanding benefits package that includes health insurance, life insurance, short and long-term disability, paid time off, and retirement.</p><p></p><p><b>
EEO </b><b>Employer/M/F/Disabled/Protected</b><b> Veteran</b></p><p></p><p><b>
BlueScope is an equal</b><br>
<b>opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status, as a protected veteran, among other things, or status as a qualified individual with disability.</b></p></div>

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