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brand manager

marketing manager Jobs in House Clinical Research Associate Site Management Jobs In House Clinical Research Associate Site Management Jobs In Turkey

marketing manager

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product marketing specialist

brand marketing manager

Garanti BBVA Kripto

<div>
 <p>
  <strong>
   Sen de yeteneklerinle parlayabilece&gbreve;in, teknolojide &ouml;nc&uuml; ve &ccedil;a&gbreve;&inodot;n olanaklar&inodot;n&inodot; herkese sunmay&inodot; hedefleyen bir ekibin par&ccedil;as&inodot; olmak istersen hemen aram&inodot;za kat&inodot;l!
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Garanti BBVA&rsquo; da seni neler bekliyor?
  </strong>
 </p>
 <ul>
  <li>
   Global bir grubun par&ccedil;as&inodot; olma,
  </li>
  <li>
   Garanti BBVA ortak de&gbreve;erleri etraf&inodot;nda birle&scedil;en en iyi tak&inodot;mla &ccedil;al&inodot;&scedil;ma f&inodot;rsat&inodot;,
  </li>
  <li>
   &Idot;lham veren liderler e&scedil;li&gbreve;inde potansiyelini ger&ccedil;ekle&scedil;tirebilece&gbreve;in destekleyici ve geli&scedil;tirici i&scedil; ortam&inodot;,
  </li>
  <li>
   BBVA grubumuzun lokal ve global kariyer f&inodot;rsatlar&inodot;,
  </li>
  <li>
   Sana &ouml;zel geli&scedil;im plan&inodot; ve bu plan&inodot; destekleyecek s&inodot;n&inodot;rs&inodot;z e&gbreve;itim &amp; geli&scedil;im f&inodot;rsatlar&inodot;,
  </li>
  <li>
   Hibrit &ccedil;al&inodot;&scedil;ma modeli,
  </li>
  <li>
   &Idot;Y&Idot; Bak Kendine Wellbeing Program&inodot; ve 20&rsquo;den fazla hobi kul&uuml;b&uuml; ve spor tak&inodot;m&inodot;,
  </li>
  <li>
   Kurumsal g&ouml;n&uuml;ll&uuml;l&uuml;k programlar&inodot;,
  </li>
  <li>
   &Idot;ngilizce ve &Idot;spanyolcan&inodot; geli&scedil;tirebilece&gbreve;in &uuml;cretsiz yabanc&inodot; dil platformu,
  </li>
  <li>
   &Ouml;zel sa&gbreve;l&inodot;k ve hayat sigortas&inodot;,
  </li>
  <li>
   Do&gbreve;um g&uuml;n&uuml; izni ve daha fazlas&inodot; seni bekliyor 😊
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Dijital Varl&inodot;klar ne yapar diye merak ediyorsan;
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  T&uuml;m pazar i&ccedil;in dijital varl&inodot;klar&inodot;n saklama, al&inodot;m ve sat&inodot;m&inodot;na olanak sa&gbreve;layacak dijital platformlar&inodot;n&inodot;n alt yap&inodot;lar&inodot; kurmak, gelece&gbreve;in teknolojilerini yak&inodot;ndan takip ederek, vizyonuna uygun i&scedil; modelinin geli&scedil;iminden sorumludur.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Peki Brand Marketing rol&uuml;nde ne yap&inodot;l&inodot;r?
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Garanti BBVA Kurumsal &Idot;leti&scedil;im ekibiyle yak&inodot;n i&scedil; birli&gbreve;i i&ccedil;inde &ccedil;al&inodot;&scedil;arak Garanti BBVA Kripto&rsquo; nun marka stratejisini ana &ccedil;er&ccedil;eveyle uyumlu y&uuml;r&uuml;tmek,
  </li>
  <li>
   T&uuml;ketici ara&scedil;t&inodot;rmalar&inodot;, marka alg&inodot; ve fark&inodot;ndal&inodot;k &ouml;l&ccedil;&uuml;mleri yapmak ve bu do&gbreve;rultuda aksiyon plan&inodot; haz&inodot;rlamak,
  </li>
  <li>
   Pazar ve rakip analizleri yaparak, marka stratejisini &scedil;ekillendirecek trend i&ccedil;g&ouml;r&uuml;leri ortaya koymak, global ve yerel geli&scedil;meleri yak&inodot;ndan izlemek,
  </li>
  <li>
   Geleneksek Medya planlama s&uuml;re&ccedil;lerini ve ileti&scedil;im takvimini planlamak,
  </li>
  <li>
   Influencer ve kreatif i&ccedil;erik stratejilerini koordine etmek,
  </li>
  <li>
   CRM, sosyal medya, etkinlikler, kampanyalar dahil olmak &uuml;zere t&uuml;keticiyle kurulan ileti&scedil;imde marka b&uuml;t&uuml;nl&uuml;&gbreve;&uuml;n&uuml; t&uuml;m temas noktalar&inodot;nda korumak, markan&inodot;n tutarl&inodot; bir &scedil;ekilde temsil edilmesini sa&gbreve;lamak.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Bu Ekibe Nas&inodot;l Birini Ar&inodot;yoruz?
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Birlikte yeni fikirler &uuml;retece&gbreve;imiz, ba&scedil;ar&inodot;dan ba&scedil;ar&inodot;ya ko&scedil;aca&gbreve;&inodot;m&inodot;z bir &ccedil;al&inodot;&scedil;ma arkada&scedil;&inodot; ar&inodot;yoruz.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Sen de;
  </strong>
 </p>
 <ul>
  <li>
   &Idot;&scedil; birlik&ccedil;i ve &ccedil;e&scedil;itlili&gbreve;i y&uuml;ksek ortamlarda &ccedil;al&inodot;&scedil;maktan keyif al&inodot;yorsan,
  </li>
  <li>
   &ldquo;Bu i&scedil; benden sorulur&rdquo; diyor ve sorumluluk almaktan motive oluyorsan,
  </li>
  <li>
   M&uuml;&scedil;teri memnuniyetinin her &scedil;eyden &ouml;nce geldi&gbreve;ine inan&inodot;yorsan,
  </li>
  <li>
   &ldquo;Problemler &ccedil;&ouml;z&uuml;lmek i&ccedil;in vard&inodot;r&rdquo; diyerek etkin &ccedil;&ouml;z&uuml;mler &uuml;retmeye haz&inodot;rsan,
  </li>
  <li>
   Yapt&inodot;&gbreve;&inodot;n i&scedil;i ve kendini s&uuml;rekli geli&scedil;tirmeye ve yeni fikirler &uuml;retmeye hevesliysen,
  </li>
  <li>
   Etkili ileti&scedil;im benden sorulur diyorsan.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Bu g&ouml;rev i&ccedil;in &ldquo;olmazsa olmazlar&inodot;m&inodot;z&rdquo; da var. E&gbreve;er;
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   &Uuml;niversitelerin Lisans b&ouml;l&uuml;mlerinden mezunsan,
  </li>
  <li>
   Marka y&ouml;netimi, ileti&scedil;im veya medya planlama alan&inodot;nda en az 5 y&inodot;l deneyimine sahipsen,
  </li>
  <li>
   ATL/BTL, medya ve kreatif proje y&ouml;netimi alan&inodot;nda deneyim sahibiysen,
  </li>
  <li>
   Yaz&inodot;l&inodot; ve s&ouml;zl&uuml; olarak &Idot;ngilizce&rsquo;yi aktif olarak kullanabiliyorsan.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  Kariyer f&inodot;rsat&inodot;m&inodot;za hemen ba&scedil;vur, Garanti BBVA&rsquo;n&inodot;n f&inodot;rsatlarla dolu d&uuml;nyas&inodot;nda bulu&scedil;al&inodot;m. #YeteneklerinParlad&inodot;&gbreve;&inodot;YereDavetlisin💙
 </p>
 <p>
  <br/>
 </p>
</div>


Brand Marketing Manager

Reckitt

<div></div><div><div><div><div><p>Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.<br>
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.</p>
</div></div><div><div><h2 class="jobSectionHeader"><b>
Marketing
</b></h2></div><div><p>The eRB function is the eCommerce and digital execution engine of Reckitt. We help create a healthier, cleaner world by building shared success with our consumers, making access to the highest quality hygiene, wellness, and nourishment possible through online channels.
</p><p>Within eRB we're focused on accelerating the performance and purpose of Reckitt brands to empower a bigger, faster and bolder eCommerce and digital business. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.
</p><p>Reckitt has around 800 eCommerce people across the world. In-market roles cover areas such as online Key Accounts and Performance Marketing, regional roles work with the markets to provide specialist expertise to accelerate online growth, and our global teams cover areas such as Amazon, EB2B and Direct to Consumer.
</p></div></div><div><div><h2 class="jobSectionHeader"><b>About the role</b></h2>
</div><div><p>
Are you ready to be at the forefront of e-commerce innovation? Reckitt is looking for an energetic Brand &amp; Trade Marketing Manager with a knack for digital strategy and a passion for growth. Dive into the heart of online retail, and use your commercial flair to enhance our brands' presence on digital platforms. We offer the opportunity to shape the shopping experience for millions and transform our products'digital journey. Play a pivotal role in our company's future, and watch your career soar to new heights alongside the brands you elevate.</p></div></div><div><div><h2 class="jobSectionHeader"><b>
Your responsibilities</b></h2>
</div><div><ul><li>Develop and execute brand strategies to meet revenue, margin, market share, and profit goals.</li>
<li>Lead marketing planning and media execution across offline and online channels.</li>
<li>Manage product launches and innovations, ensuring timely and successful market entry.</li>
<li>Adapt global brand strategies for local execution, including media and communications.</li>
<li>Define and implement 4P strategies with customers to drive in-store and omnichannel visibility.</li>
<li>Own e-commerce activation across platforms, optimizing presence, content, and performance marketing.</li>
<li>Collaborate cross-functionally with Sales, Finance, Supply Chain, and external partners.</li>
<li>Drive data-led decision making through insights, ROI analysis, and continuous optimization.</li>
</ul></div></div><div><div><h2 class="jobSectionHeader"><b>The experience we're looking for</b></h2>
</div><div><ul><li>Proven track record in brand management, trade marketing, and/or e-commerce activation (preferably FMCG).</li></ul>
<ul><li>Strong analytical and financial acumen with experience in ROI modeling and forecasting.</li></ul>
<ul><li>Excellent project management skills; ability to lead cross-functional initiatives.</li></ul>
<ul><li>Strong stakeholder management and communication skills.</li></ul>
<ul><li>Digital-first mindset with solid understanding of e-commerce dynamics and performance marketing.</li></ul>
<ul><li>Fluency in English, both written and spoken.</li></ul></div></div><div><div><h2 class="jobSectionHeader"><b>
The skills for success</b></h2>
</div><div><p>
Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).</p>
</div></div><div><div><h2 class="jobSectionHeader"><b>
What we offer</b></h2>
</div><div><p>
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.<br>
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.</p>
</div></div><div><div><h2 class="jobSectionHeader"><b>
Equality</b></h2>
</div><div><p>
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.<br>
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.</p></div></div></div></div>

Brand & Trade Marketing Manager / Essential Home

Tatilsepeti

<div>
 <p>
  <strong>
   About the Role
  </strong>
 </p>
 <p>
  As one of Turkey&rsquo;s leading online travel brands, Tatilsepeti is looking for a visionary Brand
 </p>
 <p>
  Manager to lead our brand strategy, elevate our market presence, and drive integrated
 </p>
 <p>
  communication projects across multiple channels.
 </p>
 <p>
  This role reports directly to the Marketing Director and is responsible for shaping the brand
 </p>
 <p>
  perception, managing strategic campaigns, and overseeing the marketing budget in line with
 </p>
 <p>
  the company&rsquo;s growth and profitability targets.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Develop, implement, and analyze the annual marketing strategy and integrated campaign calendar,
  </li>
  <li>
   Create compelling communication projects to strengthen the brand identity and perception,
  </li>
  <li>
   Manage influencer partnerships, digital collaborations, social media strategy, and content planning,
  </li>
  <li>
   Design and execute integrated campaigns across TV, digital, print, outdoor, and other relevant media channels,
  </li>
  <li>
   Plan product launches and collaborate closely with sales, CRM, and operational teams,
  </li>
  <li>
   Lead agency and supplier coordination for creative, media, and production needs,
  </li>
  <li>
   Conduct market research and competitive analysis to position the brand effectively,
  </li>
  <li>
   Manage and report on the overall marketing budget, ensuring efficient allocation and ROI,
  </li>
  <li>
   Align all marketing initiatives with the company&rsquo;s profitability and brand growth objectives.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <ul>
  <li>
   Bachelor's degree in Marketing, Business Administration, Communications, or a
  </li>
  <li>
   related field,
  </li>
  <li>
   Minimum 9 years of experience in marketing or brand management, preferably in
  </li>
  <li>
   tourism, e-commerce, or service sectors,
  </li>
  <li>
   Proven expertise in ATL, BTL, and digital campaign management,
  </li>
  <li>
   Strong background in brand strategy, communication planning, and content creation,
  </li>
  <li>
   Experience in budget and team management, with strong leadership and project
  </li>
  <li>
   coordination skills,
  </li>
  <li>
   Excellent analytical thinking and creative problem-solving abilities,
  </li>
  <li>
   Strong communication and stakeholder management capabilities,
  </li>
  <li>
   Fluent in Turkish; proficiency in English is preferred.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What We Offer
  </strong>
 </p>
 <ul>
  <li>
   A key role in one of Turkey&rsquo;s most recognized travel brands,
  </li>
  <li>
   An inspiring and collaborative work environment,
  </li>
  <li>
   Hybrid work model and flexible structure,
  </li>
  <li>
   Exclusive holiday discounts and career development opportunities,
  </li>
  <li>
   A chance to shape the future of Tatilsepetis brand journey.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  Ready to build the future of travel branding with us?
 </p>
 <p>
  Apply now and be part of our journey! ✈️
 </p>
</div>


Brand Manager

Engin Grup

<div>
 <p>
  At Engin Grup, we are shaping the future by fostering a high-performance culture, enabling growth, and driving transformation. As a leading distributor of internationally recognized cosmetics, perfumes, and fast-moving consumer goods (FMCG), we operate with a proactive, innovative, and experienced team to build sustainable strategies that make us the first-choice distributor in our industry.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   QUALIFICATIONS
  </strong>
 </p>
 <ul>
  <li>
   Bachelor's degree in Marketing, Business Administration, Communication, or related fields
  </li>
  <li>
   Minimum 2 years of experience in brand management or marketing, preferably with hands-on experience in cosmetics retail operations
  </li>
  <li>
   Familiarity with in-store marketing strategies, retail KPIs, and consumer engagement in physical store environments
  </li>
  <li>
   Experience supporting product launches, merchandising in a retail setting
  </li>
  <li>
   Knowledge of customer behavior, competitive landscape, and cosmetics trends
  </li>
  <li>
   Strong communication, organization, and follow-up skills
  </li>
  <li>
   Proficiency in MS Office
  </li>
  <li>
   Fluency in English is a must
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   JOB DESCRIPTION
  </strong>
 </p>
 <ul>
  <li>
   Assist the Brand Manager in planning and executing brand strategies
  </li>
  <li>
   Support product launches, pricing strategies, and promotional planning with a retail-first approach
  </li>
  <li>
   Work closely with retail teams to ensure consistent brand experience at point-of-sale
  </li>
  <li>
   Coordinate in-store marketing activities and visual merchandising
  </li>
  <li>
   Collaborate with creative and digital agencies for social media, influencer marketing, and visual content
  </li>
  <li>
   Analyze market trends, competitor actions, and consumer insights to improve brand performance
  </li>
  <li>
   Prepare regular performance and sales reports; track marketing KPIs
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  If you are ready to lead inspiring brands, shape market dynamics, and grow within a forward-thinking company &mdash; we&rsquo;d be excited to have you on board for this empowering journey.
 </p>
 <p>
 </p>
</div>


Brand Executive

JTI - Japan Tobacco International

<p></p><div><div><p>At JTI we celebrate differences, and everyone truly belongs. <b>46,000 people from all over the world </b>are continuously building their unique success story with us. <b>83% of employees feel happy </b>working at JTI.<br>
</p><p></p><p>To make a difference with us, all you need to do is bring your <b>human best.<br>
</b></p><p></p><p>What will your story be? Apply now!
</p><p><b>Learn more: </b><b>jti.com<br>
</b></p><p></p><div><i>Local applicants welcome<br>
</i></div><p></p><p><b>Brand Activation Manager<br>
</b></p><div></div><div>Y ou will be responsible for managing Marketing Activation function via realization of brand strategies. Bring &amp; develop creative ideas in defined channels in a highly regulated and challenging competitive environment.<br>
</div><div></div><div>This position will be based in <b>Istanbul </b>and reporting to Brand Activation &amp; Special Channels Manager within Marketing Department.<br>
</div><div></div><div><b>Position:<br>
</b></div><div></div><p>As the Brand Activation Manager, you will:<br>
</p><div></div><ul><li><b>Brand Programs
</b></li></ul><div>Manage programs in defining &amp; building brand activation plans and strategies in line with the brand objectives.
</div><div>Work in close collaboration with respective departments in order to ensure alignment with the market and integrated activities. Be accountable in the requests &amp; communications lead by Brand Groups within HQ and Region. Ensure that brand guidelines and marketing excellence guidelines are implemented while developing programs.
</div><div>Analyze and interpret available data (Nielsen, Tracker &amp; research findings) to identify the needs for each brand and develop programs supporting the improvement areas.
</div><div>Provide all the necessary input to the Annual Strategic Plan, Brand Groups / Regional requests.<br>
</div><div></div><ul><li><b>Special Channels
</b></li></ul><div>Work closely with Special Channels function to drive, plan and execute the brand programs in special channels
</div><div>Prepare and advise briefs for 3rd parties agencies to find new ideas / programs / materials to be used in special channels. Advise new trends &amp; similar activities in order to differentiate brand programs for related brands to build equity
</div><div>Conduct special channel visits to ensure the execution excellence.<br>
</div><div></div><ul><li><b>Trade Channel
</b></li></ul><div>Work closely with sales team to initiate and to develop new programs in trade channel in line with the marketing brand objectives and cycle plans of the field team. Conduct regular trade channel visits across Turkiye.<br>
</div><div></div><ul><li><b>Special Projects
</b></li></ul><div>Lead and initiate various activities for related brands and execute them in a timely plan. Prepare briefs to agencies accordingly and assist in creating multiple activities, plans and programs.<br>
</div><div></div><ul><li><b>Budget &amp; Performance Tracking
</b></li></ul><div>Ownership for budget management for all brand activities while ensuring the effective allocation of the resources that are in line with agreed strategies. Closely follow up the budget and ensure actualization of the allocated resources.
</div><div>Generate a ROI study for all activities in all channels and measure the efficiency in related phases. Manage the costs of the projects to be in line with the ROI study.
</div><div>Performance measurement &amp; corrective actions based on defined KPI's.<br>
</div><div></div><div><b>Requirements:<br>
</b></div><div></div><ul><li>University degree in Business Administration, Marketing or equivalent
</li><li>Min. 7 years relevant experience in FMCG marketing, brand activation
</li><li>Excellent command of written and spoken English
</li><li>Advanced level of MS Office applications
</li><li>In-depth knowledge of resource allocation, annual financial planning and budget follow-up, proficient in strategy development, competitive intelligence &amp; assessment
</li><li>Creating, innovating and producing new ideas, approaches, or insights
</li>Strong analytical and interpersonal communication skills<br>
<li>
</li></ul><p></p><p><b>What to expect:<br>
</b></p><p></p><div>At JTI, we believe great talent deserves great rewards. Here&rsquo;s what you can look forward to when you join our team:
</div><div><b>Competitive Rewards &amp; Profit-Sharing
</b></div><div>Enjoy a rewarding compensation package with an attractive incentive plan tied to company performance.
</div><div><b>Work Your Way
</b></div><div>Enjoy 50% hybrid working options and a work-from-home allowance (available for eligible roles).
</div><div><b>Your Benefits, Your Way based on your preferences
</b></div><div>Flexible benefits tailored to your lifestyle and priorities such as health insurance with family coverage, contributory pension plan, shared purchase, wellbeing support...
</div><div><b>Family Comes First
</b></div><div>Enjoy 20 weeks of fully paid family leave&mdash;including extended paid paternity leave and full maternity pay&mdash;with our JTI Family Leave Benefit.
</div><div><b>Grow with Us
</b></div><div>Explore exciting career development and personal growth opportunities in a truly international environment. Unlock ongoing learning with global training programs, expert-led webinars, e-learning platforms, and sponsored professional certifications.<br>
</div><p></p><p>Are you ready to join us? Build your success story at JTI. Apply now!
</p><p>Next Steps:<br>
</p><p></p><p>After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor &gt; Assessment tests &gt; Interviews &gt; Offer. Each step is eliminatory and may vary by role type.<br>
</p><p></p><p>At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.</p></div></div><p></p>

Brand Activation Manager

Arçelik

<div><p><b>Discover a Home for Your Talents</b></p><br>
<p></p>
<p>Within the Beko community, every role feels like home, fostering a sense of belonging and growth. We value mutual respect, progressive thinking, and the power of diversity and inclusivity. Our commitment to sustainable development is driven by trust in technology and a dedication to producing confidently. As a member of our team, you'll have the opportunity to showcase your talents and contribute to building a prosperous future for all.</p><br>
<p></p>
<p><b>Apply Now and Be Part of Our Journey to Inspire Sustainable Lives in Every Home!</b></p><br>
<p></p>
<div><b>
What awaits you in this role?</b></div><br>
<div></div>
<div>
We are looking for a passionate <b>Brand Manager - Superior Mass &amp; Standard Core Brands </b>who will join our team at <b>Global Brand Management Directorate </b>in<b> Beko Corporate</b>.</div><br>
<div></div>
<div>
The Brand Manager plays a critical role in defining and executing global brand strategies within the Beko Corporate Global Brands (Beko, Whirlpool, Hotpoint &amp; Indesit). They drive the development of global brand equity, campaign planning, and product communication, ensuring consistency across markets while tailoring strategies to local needs.</div><br>
<div></div>
<ul>
<li>Lead the development and execution of global brand strategies, ensuring alignment with overall business objectives.</li>
<li>Drive the creation of 360&deg; marketing campaigns, including ATL, digital, retail, and trade activations.</li>
<li>Oversee New Product Introduction (NPI) launches by defining value propositions, messaging, and visual assets.</li>
<li>Manage relationships with global creative agencies, guiding them through campaign execution and performance evaluation.</li>
<li>Define and implement global Point of Sale (POS) and retail marketing materials.</li>
<li>Partner with cross-functional teams (Product, R&amp;D, Trade, and Finance) to ensure commercial success.</li>
<li>Provide input on brand portfolio strategy, including market clustering and product positioning.</li>
<li>Analyze brand and category performance, extracting insights to optimize future marketing initiatives.</li>
<li>Comfortable working with AI-assisted platforms, continuously seeking smarter and faster ways of working.</li></ul><br>
<div></div>
<div><i>
The position is located in</i><b><i> S&uuml;tl&uuml;ce, &#304;stanbul.</i></b></div><br>
<div></div>
<div><b>
How do we describe the perfect match?</b></div><br>
<div></div>
<ul>
<li>Min. 5 years of experience in global brand management, marketing, or related fields.</li>
<li>Strong background in global campaign development, brand positioning, and marketing strategy.</li>
<li>Experience working with global teams and managing agency relationships.</li>
<li>Analytical mindset with proficiency in market research and business case development.</li>
<li>Ability to work in a fast-paced, matrix organization and influence stakeholders.</li>
</ul><p>
We are an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status, or political opinion.</p><br>
<p></p>
<p><b>
At Beko, where it feels like home, we invite you to explore&hellip;</b></p><br>
<p></p>
<ul>
<li><b>Professional Development: </b>Access tailored opportunities through our global minds network.</li>
<li><b>Global Community: </b>Contribute to a community of like-minded individuals.</li>
<li><b>Well-being: </b>Enjoy holistic support in physical, mental, financial, career, social, and family wellness, including sports teams, hobby clubs, social activities, counselling, dietitian support, and more.</li>
<li><b>Innovation Culture: </b>Experience continual growth in our innovative environment.</li>
<li><b>Leadership: </b>Develop leadership skills at any level in our trusted lifestyle solutions environment.</li>
<li><b>Flextra Benefits:</b> Customize your benefits with our flexible program.</li>
<li><b>Exclusive Discounts:</b> Enjoy discounts on appliances and more via Ko&ccedil; Ailem membership.</li></ul><br>
<p></p>
<p>
Join the Beko Community to open a new chapter in your life journey, where growth, innovation, and personal fulfilment make it feels like home.</p><br>
<p></p>
<p>
Get to know us better through our company video! https://www.youtube.com/watch?v=uNkzSicIGaU</p><br>
<p></p>
<p>
Check out our latest stories and behind-the-scenes moments on Instagram: @lifeatbeko</p></div><p></p>

Brand Manager - Superior Mass & Standard Core Brands

Şölen

<div>
 <p>
  <strong>
   Youth &amp; Young Adult Brands ( Biscolata, Boombastic, Nutymax, Papita )
  </strong>
 </p>
 <p>
  <strong>
   Who We&rsquo;re Looking For
  </strong>
 </p>
 <p>
  A strategic, hands-on
  <strong>
   Marketing Manager
  </strong>
  with a strong passion for consumer insight, portfolio growth, and commercial impact in FMCG. You turn insights, analytical skills into action, lead cross-functional teams, and deliver measurable results.
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Build and execute brand strategy and multi-year growth roadmap.
  </li>
  <li>
   Translate market/consumer insights into product, comms, and channel plans.
  </li>
  <li>
   Lead portfolio management (pricing, pack architecture, formats).
  </li>
  <li>
   Own A&amp;P budgeting and contribute to brand P&amp;L measure and optimize ROI.
  </li>
  <li>
   Orchestrate 360&deg; communication (creative + media) with agencies; optimize performance across TV/digital/social/Influencer/BTL.
  </li>
  <li>
   Partner with Sales &amp; Trade Marketing on channel growth, in-store activations and activation plans.
  </li>
  <li>
   Coach ABMs/MTs; align internal and external stakeholders (R&amp;D, Supply, Finance, procurement, research, agencies).
  </li>
  <li>
   Track KPIs (market share, volume, revenue, profitability, MMM/ROAS, brand health ) and run continuous improvement.
  </li>
 </ul>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <ul>
  <li>
   10+ years in marketing with team management experience.
  </li>
  <li>
   Excellent command of English; strong communication and stakeholder leadership.
  </li>
  <li>
   Commercial acumen (pricing, promo economics, channel dynamics, profitability).
  </li>
  <li>
   Analytical mindset; advanced planning &amp; organizational skills.
  </li>
  <li>
   Passion for marketing with can do attitude.
  </li>
  <li>
   Experience leading agencies/research partners and cross-functional teams; coaching/people leadership.
  </li>
 </ul>
 <p>
  <strong>
   Location
  </strong>
 </p>
 <ul>
  <li>
   <strong>
    Balance G&uuml;ne&scedil;li &ndash; Istanbul
   </strong>
  </li>
 </ul>
 <p>
 </p>
</div>


Marketing Manager

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