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branding & communication manager Jobs in Mumbai India

branding & communication manager

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product manager

brand strategist

SoCheers

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 Who are you?
 
 
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 You eat, breathe, sleep brands and everything social media and digital
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 You always know what&rsquo;s up in the digital marketing space, which brand collaborated with whom, what was the latest campaign, what&rsquo;s the next big thing in video marketing and the likes
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 You always have an idea up your sleeve...those thoughts just keep running!
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 You imagine yourself holding a Cannes trophy very soon
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 You deep dive into client briefs and identify the objectives &amp; action points, and are able to turn them into campaigns that will provide solutions
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 You can think of innovative and interactive digital campaigns for new client pitches and existing clients
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 You have a knack for content &amp; design and understand consumption patterns of your customers
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 You are super curious - the research keeda is alive, you love to talk to people, understand thoughts and behavior patterns at large (obviously talking beyond just a Google search!) And we&rsquo;re also talking about deriving actionable insights from all that research.
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 The human psyche has to be one of your favorite things to think about
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 You have the gift of the gab - presentation skills and convincing skills are on point, let&rsquo;s call you a storyteller of sorts!
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 You have the thirst to learn more about advertising, always!
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 You have a team handling experience
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 What will you do?
 
 
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 You will be a story weaver and a storyteller. You will be responsible for leading new business pitch presentations end to end with a narrative while owning everything from the campaign idea to execution of sample creatives. You will have to work in collaboration with different teams including content, design, films, outreach, media, etc. to ensure the pitch is an offer the client just can&rsquo;t refuse!
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 You will work on something new every day (we mean it when we say it). We are talking binge worthy OTT shows while sipping wine, best tech companies and also baby products that make you go aww. Imagine spending one day working on Mirzapur and then switching to luxury champagne Chandon, and from there to global giant Tata Consultancy Services and to a kids brand MeeMee.
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 You will be leading &amp; steering brainstorm sessions to make sure creative insights and ideas come alive for both new businesses and existing clients.
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 You will be doing a lot of research to understand industry trends and implement learnings from the same in the new business pitches. You will be responsible for conducting primary &amp; secondary research to gather consumer, category, and company data and insights for new client pitches.
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 You will be adept at observing market dynamics and working on identifying brand positioning to create proper communication routes for new clients pitches and existing clients.
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 You will have to visualize ideas across multiple platforms till their execution and amplification.
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 You will be leading a small team of planners/strategists and train them to be the next generation of strategists in the industry.
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</div>

Brand Strategist

Schbang

<div>
 
 
 Sr. Brand Solutions Strategist
 
 
 
 
 Job Description
 
 
 
 
 
 
 
 Experience Required:
 
 
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 2 to 3 Years of experience in a relevant field
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 Major Roles &amp; Responsibilities:
 
 
 
 
 
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 Interacting with the account planning team and devising an appropriate campaign strategy.
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 Act as the main point of contact in all matters relating to client concerns and needs.
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 Maintain accurate client records, keeping track of finances on the brand.
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 Synthesize information and communicate with various teams and be highly organised, whilst optimising systems and processes.
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 Brainstorming and contributing to the Account Team&rsquo;s efforts on brand communication/strategy for the client.
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 Sharing creative input on ideas and campaigns.
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 Creating monthly content calendars basis the approved strategy.
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 Come up with concepts and copies for daily hygiene and BAU content.
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 Monthly/ Weekly report to the Management/ Client regarding the account&rsquo;s activities
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 Daily research along with the Jr. Brand Solutions strategist regarding social media platform updates and trends and synthesise them to use in creative ideation with the design and creative teams
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 Presenting ideas to the clients effectively with minimal supervision from senior management.
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 Adhering and meeting the timelines as set by the client and ensuring quality work is delivered.
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 Understanding of the consumer and delivering relevant content which in turn drives success for the brand.
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 Maintaining Job Status Report (JSRs) in order to ensure the work for the brands is synced well within the team and the work is executed in a timely manner.
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 Skills Required:
 
 
 
 
 
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 Strong Communication &amp; Time management skills
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 Strong attention to detail
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 Excellent client servicing skills
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 Basic presentation skills
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 Understanding copywriting
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 Intermediate Excel/ Google Suite
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 </ul>
 
 
</div>

Sr. Brand Solutions Strategist

<div>
 
 Designation: Sr. Creative Strategist
 
 
 
 
 
 
 Major Roles &amp; Responsibilities:
 
 
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 Carry out creative duties on multiple brands from different industries ranging from campaign planning and ideation to scriptwriting and copywriting.
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 Work with the New Business team on all creative ideation and a creative showcase for any pitch.
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 Present the entire creative plan for any campaign or narration of any script to clients on any brand.
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 Ensure the creative work is up to an award-winning standard and follow up by applying for various awards to bring recognition to the team.
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 Report to the Creative Lead who will provide overall direction, feedback, and references for campaigns or other creative tasks.
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 Coordinate with the Integrated Solutions Team (account planning + client servicing) on a daily basis on any task ranging from a topical post on a brand to an annual campaign strategy.
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 Provide visual direction to the graphic design team on any idea or concept that comes from your team.
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 Understand and break down the brief to the junior creatives to ensure a more smooth and efficient process.
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 Work on revisions on all tasks based on internal or external feedback and setting and sticking to self-set practical, realistic timelines that allow enough time for ideation and finesse but also meet client goals.
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 Actively present through each part of the production process from idea until the final product is uploaded, whether it is for an event, a shoot, a post, or any other creative articulation of an idea.
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 Carry out in-depth research about the brand and its competition, its target audience, and ensure you are fully aware of what the brand needs at all times.
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 Be completely up-to-date and aware of all developments in your field, as well as fully updated with news or online trends.
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 Skills Required:
 
 
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 Strong creative thinking and problem-solving skills.
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 Ability to develop and propose value-added, creative interactive strategies and presentations for pitches to convert clients.
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 Knowledge of industry trends and competitor offerings.
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 Strong communication and collaboration skills.
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 Ability to manage a team of junior creative resources and provide direction to them.
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 Strong presentation skills.
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 Attention to detail and ability to manage multiple projects simultaneously.
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 Proficiency in Microsoft Office Suite and Adobe Creative Suite.
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 Understanding of target audience and ability to create content that appeals to them.
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 Knowledge of moment marketing campaigns and ability to propose topical content and campaigns proactively based on trending conversations relevant to the target audience.
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</div>

Senior Copywriter

Ajanta Pharma Ltd

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 Handling of Acute segment in International market.
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 New Launch brands by planning activities and through effective utilization of marketing mix.
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 Developing, implementing and monitoring brand strategies as per the current competitive context.
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 Ensuring timely execution by formulating short- and long-term plans in align with Head office and country specific need to gain brand productivity and Market share in all country specific market.
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 Should have experience of creative communication and in-clinic campaigns to create difference in customer mind.
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 Analyze and keep track of Competitor promotion against their Sec sales through IMS data.
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 Prepare Marketing input plan for financial year in coordination with Internal customer and execute the same.
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</div>

Senior Product Manager

Assistant Manager - Marketing, Brand Marketing

Glenmark Pharmaceuticals

<div>
 
 The Category Head shall be responsible for driving demand generation for Glenmark&rsquo;s select set of dermatologically recommended skin care and hair care brands, shifting focus toward consumerization and direct-to-consumer marketing while preserving their dermatological credibility. This role will oversee end-to-end marketing strategy, brand building, digital content development, social media marketing, and performance marketing. Reporting to Division Head &ndash; Emerging Channels Business, this role will lead a team of two direct reports&mdash;a Digital Content Manager and a Performance Marketing Manager&mdash;to execute impactful campaigns and achieve growth in a digital-first environment.
 
 
 
 
 
 
 Brand Building
 
 
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 Develop and implement a consumerization strategy for the portfolio
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 Develop &amp; implement a unified brand strategy to boost awareness, equity and loyalty
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 Brand Positioning: Amplify the consumer-facing identity of the brands, leveraging their dermatological heritage to resonate with target audiences
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 Ensure consistent brand voice, messaging and visual identify across all channels
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 Innovation
 
 
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 Identify emerging trends in skin care/hair care to keep the portfolio competitive and relevant.
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 Leverage consumer insights, market trends and competition insights to build concepts for new product development &amp; to manage life cycle of existing products.
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 Collaborate with product development team to ensure timely launches of new products.
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 Ensure Packaging harmonization across all product lines, maintaining alignment with brand identity, sustainability goals and market positioning.
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 Collaborate with product development, packaging &amp; supply chain teams to oversee packaging design, materials and messaging consistency
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 Ensure packaging reflects brand aesthetics and resonates with target audiences in digital &amp; retail settings.
 
 
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 Digital Content Development:
 
 
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 Supervise the Digital Content Manager in creating engaging, on-brand content for digital media &amp; E-Commerce platforms.
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 Oversee content strategy and calendars, ensuring timely delivery of high-quality assets.
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 Work closely with creative marketing agencies to produce compelling content that resonates with our audience.
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 Social Media Marketing:
 
 
 
 
 
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 Lead social media strategy across platforms (e.g., Instagram, YouTube, Brand Website) to drive engagement, followers, and conversions.
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 Guide the Digital Content Manager in developing platform-specific content, leveraging trends, influencers, and user-generated content.
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 Conceptualize &amp; Execute compelling on-line &amp; off-line campaigns to scale-up social media followership
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 Monitor social media analytics to optimize campaigns and track KPIs (e.g., reach, engagement).
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 Performance Marketing (Content &amp; Commerce Platforms):
 
 
 
 
 
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 Direct the Performance Marketing Manager in planning and executing paid digital campaigns to drive traffic, leads, and sales.
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 All E-Commerce Platforms: Amazon, Flipkart, Zepto, Blinkit&hellip;etc.
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 All Content Platform: (Google, Meta, In-shorts, Connected TV&hellip;etc)
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 Oversee campaign performance, budget allocation, and ROI optimization.
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 Use data-driven insights to refine targeting, creative, and channel strategies.
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 Brand Activation
 
 
 
 
 
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 Develop &amp; Manager brand activation strategies for Modern Trade Chains (e.g. Reliance, Health &amp; Glow, Lulu&rsquo;s&hellip;.etc) and Pharmacy Chains (e.g. Apollo, Wellness &amp; Noble Plus&hellip;etc).
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 Collaborate with modern trade sales team to create in-store displays, promotions and product launches that align with brand identity.
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 Plan and execute brand events (e.g. pop-ups, product launches, beauty events) to engage customers and drive brand affinity.
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 Team Leadership:
 
 
 
 
 
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 Manage, mentor, and develop two direct reports: the Digital Content Manager and Performance Marketing Manager.
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 Foster a collaborative, innovative team culture to achieve marketing goals.
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 Set clear objectives, provide feedback, and ensure alignment with brand vision.
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 Cross-Functional Collaboration
 
 
 
 
 
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 Partner with the Prescription Marketing team to align messaging, ensuring seamless integration of professional endorsements into consumer campaigns
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 Partner with E-Commerce, Modern Trade &amp; General Trade Sales teams to drive brand growth.
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 Analytics &amp; Reporting:
 
 
 
 
 
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 Define &amp; Track and report on marketing KPIs (e.g., CAC, LTV, ROAS, brand equity scores) to measure success and optimize marketing spend.
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 Stay informed on industry trends, competitor activities, and emerging digital marketing tools.
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 Qualification-
 
 MBA in Marketing is mandatory preferably from Tier 1 MBA schools.
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 </ul>
 
 7-10 years of experience in Brand Management (Innovation and/or Activation) ideally in beauty, skincare or consumer goods.
 
 
 
</div>

Category Manager

Tata Motors

<div>
 
 Designation : L5
 
 
 Location : Andheri, Mumbai
 
 
 Experience : 3-8 Years
 
 
 Education : B.E / B.Tech (Full Time) / MBA (Marketing) Full Time
 
 
 Industry Preference : Automobile, FMCG, FMCD
 
 
 
 
 
 
 Purpose of the Role
 
 
 
 Assist the BRAND custodian in conceptualizing and executing Product development and Communications through the lifecycle of the Product. Developing a deep understanding of the current and future customer and their evolving needs and tastes. Input the insights to the Brand Manager to develop the best suited product configurations, USPs, as well as incisive and relevant communication. Keep and extremely close touch with customer feedback about the product by meeting customers, keeping a track of owner groups and blog, managing customer queries online and maintaining ORM Evolve the optimum media mix suitable for the Target customer and work closely with the Digital and Offline media teams to execute campaigns. Develop and execute innovative POS and Sales Toolkits to ensure the field team have all the ammunition to be able to demonstrate, compare and sell the product in the showrooms.
 
 
 
 
 
 
 Job Responsibility
 
 
 
 
 
 
 
 1. Product Development Strategy
 
 
 
 Support brand manager with insights from Market Research Industry &amp; Competition Feature Trends Competition Pricing &amp; Sales Mix Competition launch calendar ensuring product is future protected for changes in the competitive environment
 
 
 
 
 
 
 2. Product Launch &amp; GTM Strategy
 
 
 
 Assist in developing brand positioning &amp; communication strategies Assist BMs in managing the cross functional teams to execute the projects within assigned timelines &amp; budgets Escalate the deviations from launch calendar Suggest risk mitigation &amp; course correction in case of deviations
 
 
 
 
 
 
 3. Developing the Marketing Campaign
 
 
 
 Coordination with mainline agency for developing the ATL assets &amp; marketing collaterals Analyse the Print/TVC/OOH plans Coordinate with BTL agencies during promotional activities &amp; marketing events Coordinate with digital team for brand content generation
 
 
 
 
 
 
 4. Brand Management
 
 
 
 Coordinate &amp; collaborate with Market Research team to identify the consumer trends &amp; needs Support BM with activities pertaining to brand building Keep track &amp; analyse the competition brand messaging Track the ORM responses ensuring positive conversations around the brand
 
 
 
 
 
 
 5. Marketing Support
 
 
 
 To Assist Sales Support sales team developing sales collaterals, Training tools, product comparisons
 
</div>

Manager - Product Marketing

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