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brand strategy manager

Hamsun suites

Brand Strategy ManagerJob Description (JD) <ul><li>Brands: Hamsun Hospitality, Corti Caf&eacute;, Saleeqa Retail</li><li>Department:Marketing</li><li>Reports to: CEO / Director</li><li>Location: Karachi</li></ul>Job SummaryThe Senior Brand Strategy Manager will lead all marketing activities for Hamsun, Corti, and Saleeqa. This role requires strategic planning, creative leadership, and hands-on execution across digital, social media, branding, advertising, and campaign development. The position ensures brand consistency, growth in customer engagement, and driving overall sales through effective marketing initiatives.Responsibilities<ul><li>Brand Strategy &amp; Leadership</li><li>Develop and implement marketing strategies for all three brands.</li><li>Lead brand positioning, brand identity, and visual guidelines.</li><li>Ensure consistent brand communication across all platforms and locations.</li><li>Social Media &amp; Digital Marketing</li><li>Oversee all social media channels (FB, IG, TikTok, LinkedIn, YouTube).</li><li>Create and execute monthly content calendars.</li><li>Monitor analytics, track performance, and optimize content to increase engagement and reach.</li><li>Manage paid ads and digital campaigns across social platforms.</li><li>Marketing Campaigns &amp; Promotions</li><li>Plan and execute seasonal, promotional, and thematic campaigns.</li><li>Collaborate with Corti (F&amp;B), Hamsun (Hospitality), and Saleeqa (Retail) teams for product launches, promotions, and events.</li><li>Develop creative briefs for designers, videographers, and agencies.</li><li>Branding &amp; Creative Development</li><li>Lead the creative direction for photoshoots, reels, videos, and graphics.</li><li>Oversee packaging, menus, signboards, in-store branding, and merchandising.</li><li>Ensure brand visibility across all branches and outlets.</li><li>Market Research &amp; Competitor Analysis</li><li>Conduct regular competitor analysis in hospitality, caf&eacute;, and retail sectors.</li><li>Identify trends, customer preferences, and new opportunities.</li><li>Collaboration &amp; Cross-Department Coordination*</li><li>Work closely with Operations, HR, Finance, and CEO to align marketing with organizational goals.</li><li>Coordinate with branch managers for ground-level implementation.</li><li>Performance Monitoring &amp; Reporting</li><li>Prepare weekly and monthly marketing performance reports.</li><li>Measure ROI of campaigns and digital ads.</li><li>Optimize budget usage across brands.</li></ul>Required Skills &amp; Qualifications*<ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Media, Business, or related field.</li><li>4&ndash;7 years of proven experience in digital marketing, brand management, or creative strategy.</li><li>Strong command over social media trends and content creation.</li><li>Hands-on experience with ad managers, SEO, and performance analytics.</li><li>Ability to lead designers, editors, and freelance creative teams.</li><li>Excellent communication, leadership, and planning skills.</li><li>Highly creative with strong aesthetic sense for F&amp;B, hospitality, and retail branding.</li></ul>Additional Preferred Qualities<ul><li>Experience working with multi-brand companies.</li><li>Knowledge of photography, videography, and editing tools (optional but preferred).</li><li>Ability to work in fast-paced environments and meet deadlines.</li><li>Innovative mindset with strong problem-solving skills.</li></ul>Job Type: Full-timeWork Location: In person

Brand Strategy Manager

Reckitt

<div>
 We are Reckitt
 
 
 Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
 
 
 Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
 
 
 Marketing
 
 
 Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
 
 
 Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
 
 
 With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&amp;D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
 
 
 With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
 
 
 
 About The Role
 
 
 
 The Brand Manager is responsible for the development of assigned Power Brands through the achievement of specific growth objectives, and for building brand equity via holistic marketing plans. The position plays a crucial in the development of the overall category strategy.
 
 
 The Brand Manager reports into the Category Manager, who reports into the Country Marketing Director
 
 
 Your responsibilities
 
 
 Strategic
 
 
 <ul>
 <li>
 Contribute to Reckitt Innovation by delivering a product development programme to generate consistent sales and profit Growth.
 </li>
 <li>
 Initiate and manage market research projects to deliver powerful consumer/ customer insights as the basis for long term brand growth and develop these insights into achievable plans.
 </li>
 <li>
 Contribute to the development of long-term and short-term category strategies.
 </li>
 <li>
 Lead the development of local copy strategy / executions and/or to ensure adaptation possible for other regions.
 
 
 </li>
 </ul>
 Operational
 
 
 <ul>
 <li>
 Manage a brand within the context of the agreed strategies to maximise long term sales and profitability, taking full P&amp;L responsibility.
 </li>
 <li>
 Develop, recommend and lead the execution of local marketing plans for assigned brands and manage the effective deployment of the marketing budget
 </li>
 <li>
 In close co-operation with the Sales function and Trade Marketing, identify trade needs / opportunities, develop pricing and distribution strategies and trade promotions for assigned brands
 </li>
 <li>
 Develop, recommend and execute annual marketing plan activities, including local Media strategy and plans
 </li>
 <li>
 Oversee, manage and coach the Assistant Brand Manager(s) on a regular basis.
 
 
 </li>
 </ul>
 The experience we're looking for
 
 
 <ul>
 <li>
 Educated to minimum bachelor&rsquo;s degree level in a business-related subject from a recognised University
 </li>
 <li>
 Minimum of 5 years marketing experience; must be able to demonstrate outstanding marketing skills and potential developed within an FMCG environment.
 </li>
 <li>
 Planning and Monitoring ability: leads in the development of portfolio strategy. Proactively collect and analyse relevant data and, where necessary, seek new data sources to identify opportunities for corrective action and growth.
 </li>
 <li>
 Building Business / Customer Relationships: Effective in finding mutual long- &amp; short-term gains among diverse stakeholder interests whenever possible. Maintain ongoing communication and influence with key stakeholders.
 </li>
 <li>
 Understanding of Market Research
 </li>
 <li>
 Innovation &amp; Creativity: Champion product development process and business improvement in order to ensure quick responses to changes in consumer needs
 
 
 </li>
 </ul>
 The skills for success
 
 
 Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).
 
 
 What we offer
 
 
 With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
 
 
 We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
 
 
 Equality
 
 
 We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
 
 
 All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
</div>

Brand Manager

A.A Joyland (Pvt) Ltd

AA Joyland Pvt. Ltd. is looking to hire Brand Manager for its Marketing Department-Head Office based in Karachi.Position: Brand Manager (Head Office Based) Experience: 2 - Years Salary: 100k - 120k Qualification: Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, or a related field.Job Responsibilities: - Conduct market research and competitive analysis to identify trends, opportunities, and consumer insights. Use data to make informed brand decisions.- Execution of strategies for all marketing campaigns, including Conventional, Digital, Communications, and Creative.- Collaborate with product teams to ensure brand alignment with product offerings, features, and benefits.- Assist in the planning, development, and execution of marketing campaigns and promotions to enhance brand visibility and customer engagement.- Create and manage content for various marketing channels, including social media, websites, and advertising materials.- Collaborate with cross-functional teams, including sales, design, and PR, to ensure brand consistency and effective communication.- Track and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives and make data-driven.8 &middot; Ensure brand guidelines and standards are consistently applied in all marketing materials and communications.Interested candidates may share their CV at careers@aajoyland.com with mentioning the position title in the subject lineJob Type: Full-timePay: Rs120,000.00 - Rs140,000.00 per monthWork Location: In person

Pryze

<div>
 
 
 About Us:
 
 
 
 
 
 
 
 Pryze is Pakistan's first tournament hosting mobile gaming app. Our mission is to empower gamers through technology, creating a deeply integrated financial ecosystem tailored to the growing gaming community.
 
 
 
 
 
 
 With over 50 million gamers in Pakistan and an expansive regional market of more than 175 million gamers, Pryze is redefining gaming with a sustainable, asset-light business model designed for hyper-growth and economic impact.
 
 
 
 
 
 
 Role Overview:
 
 
 
 
 
 
 We&rsquo;re looking for a Brand Lead to define, develop, and execute strategic branding initiatives that position Pryze as the go-to platform for competitive gaming. In this high-impact role, you&rsquo;ll take full ownership of our brand identity, storytelling, and marketing strategies to drive awareness, engagement, and user loyalty. You&rsquo;ll collaborate with cross-functional teams, including design, growth, and product, to craft compelling campaigns that resonate with our audience.
 
 
 
 
 
 We need someone who is not just creative but fully dedicated - a strategic thinker who thrives under pressure, embraces challenges, and has an all-in attitude. This role demands exceptional brand-building skills, a deep understanding of consumer behaviour, and a relentless drive to push boundaries in marketing. The ideal candidate approaches work with a sense of urgency, operates with high energy, and is willing to go above and beyond to achieve the company&rsquo;s vision.
 
 
 
 
 
 This role is perfect for someone with a data-driven mindset, strong storytelling abilities, and a passion for creating brands that users love. If you are driven by impact, possess an unwavering work ethic, and are ready to immerse yourself in a fast-paced, high-growth environment, we want to hear from you.
 
 
 
 
 
 
 Key Requirements:
 
 
 
 
 
 
 &bull; 3+ years of experience in brand management, marketing, or growth roles, preferably in startups or high-growth environments.
 
 
 &bull; Proven track record of building and executing successful brand campaigns across multiple channels, including digital, social, and influencer marketing.
 
 
 &bull; Strong analytical skills with the ability to track brand performance and optimise strategies based on data-driven insights.
 
 
 &bull; Excellent storytelling and copywriting skills to craft compelling brand narratives that connect with users.
 
 
 &bull; Proficiency in design tools (Figma, Canva, or Adobe Suite) to develop brand assets and creative content.
 
 
 &bull; Experience working with content creators, influencers, and brand partnerships to expand brand reach.
 
 
 &bull; Deep understanding of consumer behaviour and digital marketing trends to drive engagement and brand loyalty.
 
 
 &bull; Exceptional communication and leadership skills to align internal and external stakeholders with the brand vision.
 
 
 &bull; Passion for digital culture and brand-building in a fast-paced, high-growth environment; an interest in gaming is a plus.
 
 
 
 
 
 
 What We Offer:
 
 
 
 
 
 
 &bull; The autonomy to shape the brand identity of Pakistan&rsquo;s most innovative gaming platform.
 
 
 &bull; A chance to work on exciting, high-impact campaigns with full creative ownership.
 
 
 &bull; A dynamic startup culture that values bold ideas, collaboration, and creativity.
 
 
 &bull; Competitive salary and benefits designed to attract and retain top talent.
 
 
 &bull; The opportunity to redefine gaming in Pakistan and build a globally recognised brand.
 
 
 
 
 
 
 How to Apply:
 
 
 
 
 
 
 Please fill the form, and upload your resume. We're excited to explore the possibility of you joining our team and contributing to our mission of building world-class entertainment products!
 
</div>

Optimum Advisory

About the Role We are looking for an Assistant Brand Manager &ndash; Consumer Division to support brand strategy execution, enhance consumer engagement, and ensure effective in-market implementation of marketing plans and campaigns.Location: DHA, Phase 7, KarachiRequirements<ul><li>Qualification: Bachelor&rsquo;s degree in Marketing (Master&rsquo;s preferred)</li><li>Experience: 2&ndash;3 years in Advertising, Consumer Marketing, or Brand Management</li><li>Skills: Strong understanding of ATL &amp; BTL marketing, market research, digital and social media strategy, and vendor management</li><li>Excellent coordination, analytical, and communication skills</li></ul>Key Responsibilities<ul><li>Support the Brand Manager in executing marketing and promotional strategies across all channels</li><li>Conduct regular market visits to assess product visibility, pricing, and competitor activities</li><li>Gather and report market intelligence and consumer insights</li><li>Coordinate with agencies for BTL activations, POS rollouts, and promotional campaigns</li><li>Assist in brand communication, digital marketing, and social media management</li><li>Monitor campaign effectiveness and prepare performance reports</li><li>Collaborate with sales and trade teams for smooth in-market execution</li><li>Contribute to product innovation, packaging, and new launches</li></ul>Job Type: Full-timePay: Rs130,000.00 - Rs150,000.00 per monthWork Location: On the road

Assistant Brand Manager (FMCG)

Shan Foods Private Limited

<div>
 
 
 Get to know us
 
 
 
 At Shan Foods, we get it - food isn&rsquo;t just fuel, it&rsquo;s connection, culture, and convenience. As a global food brand, we&rsquo;re bringing real flavor to kitchens worldwide and making meals simpler, tastier, and more fun. We&rsquo;re more than just spices - we&rsquo;re a team of creators, learners, and doers. At Shan, you&rsquo;ll grow, evolve and help shape what the future of food looks &amp; tastes like.
 
 
 
 
 
 Shan Foods is a global equal opportunity employer, offering top of the line compensation &amp; benefits, an inclusive working environment and avenues for growth. We believe in growing together and constantly learning from everyone around us. Our people are not only driving the business, they are all contributing towards the growth of the food industry worldwide.
 
 
 
 
 
 
 Let's give you a quick sneak peek into the life of a Sr. Assistant Brand Manager (North America Market)
 
 
 
 As a Sr. ABM, you will identify opportunities, plan, develop and direct the marketing efforts for the overall portfolio in the region in line with the marketing strategy guided by Marketing Manager. You will be managing the top and bottom line of brand portfolio in the assigned region.
 
 
 
 
 
 
 Things you will be doing as Sr. Assistant Brand Manager (North America Market)
 
 
 <ul>
 <li>
 Assist Marketing Manager to lead the development of the multi-year strategy plan, setting brand and business objectives, outlining priorities and generating key tactics to deliver growth
 </li>
 <li>
 Assist in translating strategy plans into exciting Annual Operating Plan and effectively rallying the organization around them
 </li>
 <li>
 Build relationships across functions and cross-border to drive greater enterprise productivity, innovation and alignment
 </li>
 <li>
 Manage in year executions against Annual Operating Plan (AOP) targets, including analysis of business results, Plans, Spends etc.
 </li>
 <li>
 Lead Advertising and Communication (A&amp;C) budget allocations, forecasting, invoicing and reporting
 </li>
 <li>
 Launch and execute brand strategies and implement brand plans
 </li>
 <li>
 Evaluate return on investment (ROI) of marketing plans to facilitate in-year optimizations, broader company learning and to hit in year business targets
 </li>
 <li>
 Accountable for the delivery of key IMC milestones, including creative presentations, assets production and feedback management while fostering a collaborative relationship with agency partners
 </li>
 <li>
 Oversee execution of marketing activations, ensuring programs are executed with excellence in conjunction with cross-functional teams
 </li>
 <li>
 Assess the impacts of marketing initiatives on brand health and business results with the support of Marketing Communications, Shopper Marketing and Insights with a focus on providing recommendations to increase effectiveness
 </li>
 <li>
 Assist in innovation development from ideation to concept creation to development and execution
 </li>
 <li>
 Identify key white space opportunities to fill the multi-year and in-year innovation pipeline
 </li>
 <li>
 Track in year innovation performance, adjusting strategy/tactics as needed to hit targets
 </li>
 <li>
 Manage packaging, pricing, promotional, merchandising and distribution strategies to support brand &amp; category plans
 </li>
 <li>
 Lead brand/category situation assessment, mining and analyzing multiple sources of data to determine critical business issues and opportunities, to to drive portfolio profitability and growth and present monthly portfolio and competitive performance reviews
 </li>
 </ul>
 
 
 
 
 
 What are we looking for in you?
 
 
 <ul>
 <li>
 Bachelor's in marketing or business
 </li>
 <li>
 Minimum 3 years of post qualification experience in Marketing
 </li>
 <li>
 Creativity
 </li>
 <li>
 Initiate and Drive
 </li>
 <li>
 Stakeholder Management
 </li>
 <li>
 Strategic thinking
 </li>
 <li>
 Ability to work independently
 </li>
 </ul>
 
 
</div>

Sr. Assistant Brand Manager

Aroma-247 Pakistan

Creative Manager &ndash; Aroma 24/7Location: Karachi, Pakistan Job Type: Full-Time, On-Site Salary Range: Rs. 100,000 &ndash; Rs. 150,000 (based on experience &amp; portfolio)About Aroma 24/7Aroma 24/7 is dedicated to creating refreshing, high-quality fragrance experiences that elevate everyday living. Our mission is to blend creativity, innovation, and customer delight into every product, story, and visual we share. As we grow, we are expanding our creative leadership team to help shape the future of our luxury brand identity.Position OverviewWe are seeking a highly creative, skilled, and detail-oriented Creative Manager to lead our brand visuals, content direction, campaigns, and overall creative strategy. This role sits at the center of brand communication and collaborates closely with marketing, sales, influencers, and product teams to create world-class content that reflects Aroma 24/7&rsquo;s modern luxury identity.Key Responsibilities<ul><li>Lead the brand&rsquo;s creative strategy, campaign ideation, and long-term visual direction.</li><li>Conceptualize and execute product shoots, model shoots, lifestyle videos, and store launch content.</li><li>Develop creative concepts for reels, advertisements, TVCs, OOH, packaging, retail displays, and digital campaigns.</li><li>Manage, guide, and mentor the creative team&mdash;including designers, photographers, videographers, editors, and content creators.</li><li>Build structured creative workflows to ensure efficient production and strong quality control.</li><li>Create mood boards, storyboards, brand guidelines, and campaign concepts aligned with luxury positioning.</li><li>Oversee influencer and celebrity collaborations, ensuring all produced content matches the brand&rsquo;s aesthetic and messaging.</li><li>Maintain a consistent luxury identity across social media, website, packaging, in-store branding, and all communication channels.</li><li>Collaborate with marketing to develop data-backed creatives that boost engagement and conversions.</li><li>Experiment with new content formats such as cinematic reels, ASMR-style videos, behind-the-scenes content, and themed campaigns.</li><li>Manage creative budgets, vendors, production timelines, and resource planning.</li><li>Ensure every visual output meets premium brand standards and reflects polished craftsmanship.</li><li>Conduct quarterly creative reviews and innovation sessions to keep the brand evolving with trends.</li></ul>Requirements<ul><li>3&ndash;5+ years of experience in creative direction, brand management, or visual leadership (agency or brand side).</li><li>Strong portfolio demonstrating luxury, lifestyle, or premium brand aesthetics.</li><li>Expertise in brand storytelling, art direction, campaign development, and creative strategy.</li><li>Proficiency in Adobe Photoshop, Illustrator, Premiere Pro, After Effects, and Canva.</li><li>Strong understanding of social media trends, visual trends, and consumer engagement patterns across Instagram, TikTok, Facebook, and digital ads.</li><li>Proven ability to manage a creative team, provide clear feedback, and maintain high-quality output.</li><li>Strong communication, coordination, and presentation skills&mdash;especially when pitching creative concepts.</li><li>Ability to work under pressure, meet deadlines, and manage multiple projects without compromising quality.</li><li>Familiarity with product packaging design, retail display aesthetics, and brand experience design (preferred).</li><li>Experience in motion graphics or high-end campaign production is a plus.</li></ul>What We Offer<ul><li>Competitive salary: Rs. 100,000 &ndash; Rs. 150,000, based on experience and skill.</li><li>A creative-first environment where your ideas directly influence brand identity.</li><li>Opportunities to work on luxury lifestyle products and high-impact national campaigns.</li><li>A collaborative culture where marketing, product, and leadership teams work closely together.</li><li>Professional growth, leadership pathways, and continuous development as the brand scales.</li><li>Access to modern studio facilities, photography equipment, and creative production tools.</li><li>Employee discounts on Aroma 24/7 products.</li><li>A stable, supportive workplace that values originality, innovation, and excellence.</li></ul>How to ApplySend your CV and portfolio link to hrdepartment@aroma-247.com.pk with the subject line: &ldquo;Creative Manager Karachi &ndash; Aroma 24/7&rdquo;Job Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per monthEducation:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Creative Management: 3 years (Required)</li></ul>Location:<ul><li>Karachi (Required)</li></ul>Work Location: In person

Creative Manager – Karachi, Aroma 24/7 Pakistan

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Brand Strategy Manager

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Assistant Brand Manager (FMCG)

Sr. Assistant Brand Manager

Creative Manager – Karachi, Aroma 24/7 Pakistan