Brand Strategy Manager

Brand Strategy Manager

Job Description (JD)

• Brands: Hamsun Hospitality, Corti Café, Saleeqa Retail
• Department:Marketing
• Reports to: CEO / Director
• Location: Karachi

Job Summary

The Senior Brand Strategy Manager will lead all marketing activities for Hamsun, Corti, and Saleeqa. This role requires strategic planning, creative leadership, and hands-on execution across digital, social media, branding, advertising, and campaign development. The position ensures brand consistency, growth in customer engagement, and driving overall sales through effective marketing initiatives.

Responsibilities

• Brand Strategy & Leadership
• Develop and implement marketing strategies for all three brands.
• Lead brand positioning, brand identity, and visual guidelines.
• Ensure consistent brand communication across all platforms and locations.
• Social Media & Digital Marketing
• Oversee all social media channels (FB, IG, TikTok, LinkedIn, YouTube).
• Create and execute monthly content calendars.
• Monitor analytics, track performance, and optimize content to increase engagement and reach.
• Manage paid ads and digital campaigns across social platforms.
• Marketing Campaigns & Promotions
• Plan and execute seasonal, promotional, and thematic campaigns.
• Collaborate with Corti (F&B), Hamsun (Hospitality), and Saleeqa (Retail) teams for product launches, promotions, and events.
• Develop creative briefs for designers, videographers, and agencies.
• Branding & Creative Development
• Lead the creative direction for photoshoots, reels, videos, and graphics.
• Oversee packaging, menus, signboards, in-store branding, and merchandising.
• Ensure brand visibility across all branches and outlets.
• Market Research & Competitor Analysis
• Conduct regular competitor analysis in hospitality, café, and retail sectors.
• Identify trends, customer preferences, and new opportunities.
• Collaboration & Cross-Department Coordination*
• Work closely with Operations, HR, Finance, and CEO to align marketing with organizational goals.
• Coordinate with branch managers for ground-level implementation.
• Performance Monitoring & Reporting
• Prepare weekly and monthly marketing performance reports.
• Measure ROI of campaigns and digital ads.
• Optimize budget usage across brands.

Required Skills & Qualifications*

• Bachelor’s or Master’s degree in Marketing, Media, Business, or related field.
• 4–7 years of proven experience in digital marketing, brand management, or creative strategy.
• Strong command over social media trends and content creation.
• Hands-on experience with ad managers, SEO, and performance analytics.
• Ability to lead designers, editors, and freelance creative teams.
• Excellent communication, leadership, and planning skills.
• Highly creative with strong aesthetic sense for F&B, hospitality, and retail branding.

Additional Preferred Qualities

• Experience working with multi-brand companies.
• Knowledge of photography, videography, and editing tools (optional but preferred).
• Ability to work in fast-paced environments and meet deadlines.
• Innovative mindset with strong problem-solving skills.

Job Type: Full-time

Work Location: In person