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business development & strategy associate

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business development associate director

business strategy lead expert

Migros One

<div>
 <p>
  <strong>
   Biz Kimiz?
  </strong>
 </p>
 <p>
  &Idot;&scedil;imiz teknoloji, g&inodot;da ve perakende. T&uuml;m kaynaklar&inodot;n&inodot; teknolojiyle birle&scedil;tiren gen&ccedil; bir ekibiz; amac&inodot;m&inodot;z m&uuml;&scedil;terilerimizin ihtiya&ccedil;lar&inodot;n&inodot; kar&scedil;&inodot;layan m&uuml;kemmel bir e-ticaret hizmeti sunmak. K&inodot;saca bize Migros One diyebilirsin.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Bug&uuml;n, &ccedil;al&inodot;&scedil;anlar&inodot;m&inodot;z&inodot;n katk&inodot;lar&inodot;yla &ldquo;
  <strong>
   Great Place To Work
  </strong>
  &rdquo; sertifikas&inodot;na sahip bir ekip olarak birlikte &uuml;retiyor, &ouml;&gbreve;reniyor ve geli&scedil;iyoruz. &Idot;&scedil;imize duydu&gbreve;umuz tutkuyu her g&uuml;n yeniden ke&scedil;fediyor, Migros One k&uuml;lt&uuml;r&uuml;n&uuml; birlikte in&scedil;a ediyoruz.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   K&uuml;lt&uuml;r&uuml;m&uuml;z
  </strong>
 </p>
 <p>
  Daha parlak yar&inodot;nlar in&scedil;a etmek i&ccedil;in
  <strong>
   1&rsquo;likte
  </strong>
  hareket etti&gbreve;imiz ve &ccedil;al&inodot;&scedil;ma &scedil;eklimizi olu&scedil;turan 4 temel de&gbreve;erimiz bulunuyor.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   1. Tutkumuzla i&scedil;imizi sahipleniriz.
  </strong>
 </p>
 <p>
  <strong>
   2. Merakl&inodot; ruhumuzla yenilik katar&inodot;z.
  </strong>
 </p>
 <p>
  <strong>
   3. M&uuml;&scedil;terilerimiz i&ccedil;in fark yarat&inodot;r&inodot;z.
  </strong>
 </p>
 <p>
  <strong>
   4. A&ccedil;&inodot;k ileti&scedil;im kurar&inodot;z.
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Bu de&gbreve;erleri her g&uuml;n ya&scedil;at&inodot;yor, herkesin severek &ccedil;al&inodot;&scedil;t&inodot;&gbreve;&inodot; bir ortam yarat&inodot;yoruz. G&uuml;ven, a&ccedil;&inodot;kl&inodot;k ve yenilik&ccedil;ilik &uuml;zerine kurulu i&scedil; k&uuml;lt&uuml;r&uuml;m&uuml;z, &ldquo;
  <strong>
   Great Place To Work
  </strong>
  &rdquo; sertifikam&inodot;zla da tescillendi!
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Neler Yap&inodot;yoruz?
  </strong>
 </p>
 <p>
  Migros One olarak;
  <strong>
   Migros Sanal Market, Migros Hemen, Migros Ekstra, Migros Yemek, Macroonline, Tazedirekt
  </strong>
  ,
  <strong>
   Mion
  </strong>
  <strong>
   ve Petimo
  </strong>
  markalar&inodot;m&inodot;zla g&inodot;da ve perakende teknolojisi alan&inodot;nda yenili&gbreve;in &ouml;nc&uuml;s&uuml; olmaktan mutluluk duyuyoruz.
 </p>
 <p>
  <br/>
 </p>
 <p>
  H&inodot;zl&inodot; ve etkili &ccedil;&ouml;z&uuml;mler &uuml;retme konusundaki kararl&inodot;l&inodot;&gbreve;&inodot;m&inodot;z, bizi her zaman bir ad&inodot;m &ouml;nde tutuyor. Ekibimizin tutkusu ve enerjisi i&scedil;imizi keyifle yapmam&inodot;z&inodot; sa&gbreve;l&inodot;yor.
 </p>
 <p>
  <br/>
 </p>
 <p>
  &Idot;nsan odakl&inodot; yakla&scedil;&inodot;m&inodot;m&inodot;z sayesinde teknolojiyi kullanarak herkes i&ccedil;in daha konforlu ve pratik bir d&uuml;nya yaratmay&inodot; hedefliyoruz. T&uuml;keticilerimize ve &ccedil;al&inodot;&scedil;anlar&inodot;m&inodot;za en iyi deneyimi sunmak i&ccedil;in s&uuml;rekli &ccedil;aba g&ouml;steriyoruz. Migros One ekiplerinin her bir &uuml;yesinin kendi kariyer hik&acirc;yesini yaratmas&inodot; bizi heyecanland&inodot;r&inodot;yor.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Sen de teknoloji merakl&inodot;s&inodot; ve herkesin severek &ccedil;al&inodot;&scedil;t&inodot;&gbreve;&inodot;
  <strong>
   Tazedirekt &amp; Macroonline &amp; Retail Media
  </strong>
  ekibinin bir par&ccedil;as&inodot; olmak istiyorsan,
  <strong>
   beklemeden ba&scedil;vurunu yap!
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Senden neler bekliyoruz?
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   &Uuml;niversitelerin ilgili b&ouml;l&uuml;mlerinden mezun,
  </li>
  <li>
   Minimum 5+ y&inodot;l strateji, dan&inodot;&scedil;manl&inodot;k, b&uuml;y&uuml;me, &uuml;r&uuml;n, kategori, i&ccedil;g&ouml;r&uuml;, i&scedil; geli&scedil;tirme veya proje y&ouml;netimi alanlar&inodot;nda deneyimli,
  </li>
  <li>
   Veri analizi &ccedil;&inodot;kt&inodot;lar&inodot;ndan i&scedil; i&ccedil;g&ouml;r&uuml;s&uuml; &uuml;retebilen,
  </li>
  <li>
   KPI ve OKR olu&scedil;turma, hedef &ccedil;er&ccedil;evelerini kurgulama ve d&uuml;zenli takip s&uuml;re&ccedil;lerini y&uuml;r&uuml;tebilen,
  </li>
  <li>
   Tableau, MixPanel, Looker Studio gibi veri g&ouml;rselle&scedil;tirme ara&ccedil;lar&inodot;n&inodot;n okunmas&inodot; ve yorumlanmas&inodot;na h&acirc;kim,
  </li>
  <li>
   E-ticaret ve performans metrikleri (AOV, tekrar oran&inodot;, LTV, CAC, funnel, RFM vb.) konusunda bilgi sahibi,
  </li>
  <li>
   Proje y&ouml;netimi metodolojilerine ve roadmap tasar&inodot;m&inodot;na a&scedil;ina,
  </li>
  <li>
   &Uuml;st d&uuml;zey sunum haz&inodot;rlama ve stratejik hik&acirc;ye olu&scedil;turma yetene&gbreve;ine sahip,
  </li>
  <li>
   Pazarlama ekipleriyle yak&inodot;n &ccedil;al&inodot;&scedil;abilecek g&uuml;&ccedil;l&uuml; yaz&inodot;l&inodot; ve s&ouml;zl&uuml; ileti&scedil;im becerilerine sahip,
  </li>
  <li>
   &Idot;yi seviyede &Idot;ngilizce bilgisine sahip.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Aram&inodot;zda kat&inodot;ld&inodot;&gbreve;&inodot;nda neler yapacaks&inodot;n?
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Analitik d&uuml;&scedil;&uuml;nme becerisini kullanarak karma&scedil;&inodot;k veri setlerinden anlaml&inodot; i&scedil; i&ccedil;g&ouml;r&uuml;leri &uuml;retmek ve karar s&uuml;re&ccedil;lerini desteklemek,
  </li>
  <li>
   Stratejik perspektifle hareket ederek Business Leader ile birebir &ccedil;al&inodot;&scedil;mak; i&scedil;in y&ouml;n&uuml;ne katk&inodot; sunacak &ouml;neriler geli&scedil;tirmek,
  </li>
  <li>
   E-ticaret, taze g&inodot;da ve h&inodot;zl&inodot; t&uuml;ketim kategorilerini h&inodot;zl&inodot;ca kavrayarak kategori dinamiklerine uygun aksiyonlar tasarlamak,
  </li>
  <li>
   G&uuml;&ccedil;l&uuml; ileti&scedil;im ve hik&acirc;yele&scedil;tirme becerileriyle analitik bulgular&inodot; sade, etkili ve ikna edici sunumlara d&ouml;n&uuml;&scedil;t&uuml;rmek,
  </li>
  <li>
   Proje y&ouml;netimi kas&inodot;yla farkl&inodot; ekiplerin hizalanmas&inodot;n&inodot; sa&gbreve;lamak; ortak hedeflere do&gbreve;ru ilerlemeleri i&ccedil;in gerekli koordinasyonu ve y&ouml;nlendirmeyi yapmak,
  </li>
  <li>
   Proaktif bir yakla&scedil;&inodot;mla inisiyatif almak, s&uuml;re&ccedil;leri sahiplenmek ve u&ccedil;tan uca sorumluluk &uuml;stlenmek,
  </li>
  <li>
   Hem makro stratejik resmi g&ouml;rebilmek hem de ihtiya&ccedil; h&acirc;linde mikro detaylara inerek operasyonel do&gbreve;rulu&gbreve;u sa&gbreve;lamak.
  </li>
 </ul>
 <p>
 </p>
</div>


Business Strategy Lead Expert

Google

<div><h3 class="jobSectionHeader"><b>Minimum qualifications:</b></h3><ul>
<li>Bachelor's degree or equivalent practical experience.</li>
<li>10 years of experience with quota-carrying cloud or software sales, or account management at a Business-to-Business (B2B) software company.</li>
<li>Experience prospecting, or building customer relationships from scratch.</li>
<li>Experience in, or supporting, commercial clients.</li></ul><br>
<h3 class="jobSectionHeader"><b>
Preferred qualifications:</b></h3><ul>
<li>Experience selling Cloud Solutions, Infrastructure Software, Databases, Analytic Tools, or Applications Software across multiple industries, aligning solutions to drive business outcomes.</li>
<li>Experience working with, and leading, cross-functional teams and partners in implementations and negotiations.</li>
<li>Experience with commercial and legal negotiations, working with Procurement, Legal, and Business teams.</li>
<li>Experience working with Customer Engineers and customers' technical leads to inventory software estate, define migration plans, and build migration business cases.</li>
<li>Experience acquiring new logos at scale and securing foundational workloads to accelerate consumption business.</li>
<li>Experience cultivating C-level relationships and influencing executives.</li>
</ul><div><h2 class="jobSectionHeader"><b>About the job</b></h2><p>
The Google Cloud Platform team helps customers transform and build what's next for their business &mdash; all with technology built in the cloud. Our products are developed for security, reliability and scalability, running the full stack from infrastructure to applications to devices and hardware. Our teams are dedicated to helping our customers &mdash; developers, small and large businesses, educational institutions and government agencies &mdash; see the benefits of our technology come to life. As part of an entrepreneurial team in this rapidly growing business, you will play a key role in understanding the needs of our customers and help shape the future of businesses of all sizes use technology to connect with customers, employees and partners.</p>
<p>
As a Field Sales Representative (FSR), you will be focused on new customer acquisition for enterprise accounts. You will lead the engagement with a group of cross-industry enterprise customers and assist them in solving their business challenges with our solutions. You will rely upon your ability to identify specific business problems working with stakeholders across your accounts, and partnering with your extended team to develop technical solutions to solve them. You will be responsible for building meaningful relationships across various levels within the customer, from developers to C-suite executives.
</p><div>Additionally, you will lead a cross-functional team and leverage the right resources, including Customer Engineering, Business Development, cross-functional sellers, and Partners to maximize outcomes.</div>
Google Cloud accelerates every organization&rsquo;s ability to digitally transform its business and industry. We deliver enterprise-grade solutions that leverage Google&rsquo;s cutting-edge technology, and tools that help developers build more sustainably. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.</div><div><h2 class="jobSectionHeader"><b>
Responsibilities</b></h2><ul>
<li>Lead prospecting and acquisition of new logos, creating and building customer relationships from scratch, and establishing yourself as a trusted advisor on their long-term technology and business decisions.</li>
<li>Become an expert on the customers' business, including their Software-as-a-Service (SaaS) product portfolio, technology strategy, strategic growth plans, business drivers, financial structure, customer base, vertical market offering and engaged landscape.</li>
<li>Lead account strategy to develop business growth opportunities, working cross-functionally with multiple teams and Google Partners, to maximize business impact within enterprise customers.</li>
<li>Manage complex business cycles, presenting to C-level executives and negotiating terms.</li>
<li>Drive business development, own operational excellence at scale, forecast accurately, and achieve strategic goals by leading customers through the entire business cycle.</li>
</ul></div>Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.</div>

Enterprise Field Sales Representative, Google Cloud

Colgate-Palmolive

<div>
 No Relocation Assistance Offered
 <br/>
 <br/>
 Job Number #170706 - Istanbul, Turkey, Turkey
 <br/>
 <br/>
 <strong>
  Who We Are
  <br/>
  <br/>
 </strong>
 Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
 <br/>
 <br/>
 Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 <br/>
 <br/>
 <strong>
  Job Summary:
  <br/>
  <br/>
 </strong>
 Colgate-Palmolive is seeking an experienced Social Media and Influencer Lead to develop, implement, and manage our comprehensive Social Media and Influencer strategy for Colgate-Palmolive across our top-priority brands and markets in AfricaEurasia. This role will play an important, change management part in driving our &ldquo;Social-first&rdquo; approach within the entire division.
 <br/>
 <br/>
 This role is paramount in positioning social media and creator content as a core omni-channel demand generation driver, responsible for significantly increasing our brand relevance and social engagement. A key focus will be leveraging creators and influencers to serve as a high-volume, authentic content engine for our brands, driving measurable business outcomes, from upper-funnel awareness and consideration to conversion.
 <br/>
 <br/>
 The ideal candidate is a strategic leader and a hands-on player with a proven track record in developing high-impact organic and paid social strategies, managing large-scale influencer campaigns, and driving measurable results across diverse platforms (e.g. TikTok, Instagram, YouTube, X, Facebook).
 <br/>
 <br/>
 This role will serve as our in-house subject matter expert, partnering closely with the Hub digital &amp; media team, brand teams and agency partners to drive growth and ensure digital executional excellence.
 <br/>
 <br/>
 <strong>
  Principal Duties And Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Lead, define and implement change management across the division as we move into a social-first mind set - this role will need to lead and drive influence across the division and hub teams to reach social and influencer goals
  </li>
  <li>
   Develop and execute a robust Social Media &amp; Influencer strategy tailored to our AED brands and markets to drive brand love, community growth, and conversion
  </li>
  <li>
   Partner with Division and Hub brand teams to make sure that our social media strategies, plans and executions drive and meet our Brand Growth Plans
  </li>
  <li>
   Drive partnership and expertise with our agency partners across Division and Hubs to make sure that we are always working with the best partners and teams
  </li>
  <li>
   Oversee all organic and paid social media activities across key platforms, focusing on driving high engagement rates, brand visibility, and qualified traffic to brand and selected e-commerce sites
  </li>
  <li>
   Design, implement, and manage our comprehensive Influencer Marketing program, including identification, outreach, contracting, content briefing, and performance tracking across micro, macro, and celebrity tiers
  </li>
  <li>
   Guide the content creation in creating platform-native, engaging, and culturally relevant content that optimizes for algorithmic discovery (e.g. TikTok For You Page, Instagram Reels), leveraging trending formats and audio
  </li>
  <li>
   Monitor and optimize all paid social media campaigns (e.g META Ads, TikTok Ads) to maximize ROAS (Return On Ad Spend) and minimize CPA (Cost Per Acquisition) alongside the Hub teams and agency partners
  </li>
  <li>
   Conduct regular social listening and competitive analysis to identify emerging trends, consumer sentiment, and best practices, adapting our strategy quickly to maintain relevance
  </li>
  <li>
   Perform A/B testing on content formats, ad creatives, community engagement tactics, and influencer outreach models to drive continuous improvement
  </li>
  <li>
   Define, monitor, and report on KPIs for all social media and influencer initiatives (e.g. engagement rate, reach, follower growth, sentiment, conversion), preparing detailed reports for senior management with actionable insights
  </li>
  <li>
   Serve as the central in-house expert on social media and influencer marketing, providing guidance, training, and best practices to local subsidiary digital teams
  </li>
  <li>
   Ensure strict compliance with all local regulations and platform policies regarding content disclosure, data privacy, and influencer transparency
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Education, Experience, &amp; Skill Requirements
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Advertising, Marketing, Communications, or a related field (or equivalent practical experience).
  </li>
  <li>
   5+ years of hands-on experience managing complex social media and influencer marketing strategies for a large brand (FMCG preferable) or agency
  </li>
  <li>
   A creative mindset with the ability to define a seamless creative approach across social, influencers and content
  </li>
  <li>
   Keen awareness of social media trends and how they can be translated into best-in-class social media strategies and content execution
  </li>
  <li>
   Proven track record of successfully building brand presence, engagement and managing complex paid social campaigns
  </li>
  <li>
   Expert knowledge of key social media analytics platforms (e.g. META Business Suite, TikTok Ads Manager) and social listening/monitoring tools
  </li>
  <li>
   Experience using Influencer Management Platforms (e.g. CreatorIQ, Influential) and understanding of building out qualified influencer / creator teams
  </li>
  <li>
   Strong analytical skills with the ability to interpret platform data, identify content performance trends, and make data-driven decisions
  </li>
  <li>
   Strong communication, presentation, and collaboration skills, with the ability to explain complex channel performance to non-technical stakeholders, upskill brand teams, and influence senior management
  </li>
  <li>
   Self-starter with a creative and experimental (test-and-learn) mindset, capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance
  </li>
  <li>
   Results-driven and oriented toward driving measurable business outcomes from social media investments
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Our Commitment to Inclusion
  <br/>
  <br/>
 </strong>
 Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
 <br/>
 <br/>
 <strong>
  Equal Opportunity Employer
  <br/>
  <br/>
 </strong>
 Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
 <br/>
 <br/>
 Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
 <br/>
 <br/>
</div>


Social Media & Influencer Lead

<div><p>No Relocation Assistance Offered<br>
Job Number #170706 - Istanbul, Turkey, Turkey<br>
<br>
<b>Who We Are</b><br>
<br>
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br>
<br>
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</p><div><div><p><b><br>
Job Summary:</b></p><p>
Colgate-Palmolive is seeking an experienced Social Media and Influencer Lead to develop, implement, and manage our comprehensive Social Media and Influencer strategy for Colgate-Palmolive across our top-priority brands and markets in AfricaEurasia. This role will play an important, change management part in driving our &ldquo;Social-first&rdquo; approach within the entire division.</p><p>
This role is paramount in positioning social media and creator content as a core omni-channel demand generation driver, responsible for significantly increasing our brand relevance and social engagement. A key focus will be leveraging creators and influencers to serve as a high-volume, authentic content engine for our brands, driving measurable business outcomes, from upper-funnel awareness and consideration to conversion.</p><p>
The ideal candidate is a strategic leader and a hands-on player with a proven track record in developing high-impact organic and paid social strategies, managing large-scale influencer campaigns, and driving measurable results across diverse platforms (e.g. TikTok, Instagram, YouTube, X, Facebook).</p><p>
This role will serve as our in-house subject matter expert, partnering closely with the Hub digital &amp; media team, brand teams and agency partners to drive growth and ensure digital executional excellence.</p><p><b>
Principal Duties and Responsibilities</b></p><ul><li><p><b>
Lead, define and implement change management across the division as we move into a social-first mind set - </b>this role will need to lead and drive influence across the division and hub teams to reach social and influencer goals</p></li><li><p><b>
Develop and execute a robust Social Media &amp; Influencer strategy</b> tailored to our AED brands and markets to drive brand love, community growth, and conversion</p></li><li><p><b>
Partner with Division and Hub brand teams</b> to make sure that our social media strategies, plans and executions drive and meet our Brand Growth Plans</p></li><li><p><b>
Drive partnership and expertise with our agency partners </b>across Division and Hubs to make sure that we are always working with the best partners and teams</p></li><li><p><b>
Oversee all organic and paid social media activities</b> across key platforms, focusing on driving high engagement rates, brand visibility, and qualified traffic to brand and selected e-commerce sites</p></li><li><p><b>
Design, implement, and manage our comprehensive Influencer Marketing program</b>, including identification, outreach, contracting, content briefing, and performance tracking across micro, macro, and celebrity tiers</p></li><li><p><b>
Guide the content creation </b>in creating platform-native, engaging, and culturally relevant content that optimizes for algorithmic discovery (e.g. TikTok For You Page, Instagram Reels), leveraging trending formats and audio</p></li><li><p><b>
Monitor and optimize all paid social media campaigns</b> (e.g META Ads, TikTok Ads) to maximize ROAS (Return On Ad Spend) and minimize CPA (Cost Per Acquisition) alongside the Hub teams and agency partners</p></li><li><p><b>
Conduct regular social listening and competitive analysis</b> to identify emerging trends, consumer sentiment, and best practices, adapting our strategy quickly to maintain relevance</p></li><li><p><b>
Perform A/B testing</b> on content formats, ad creatives, community engagement tactics, and influencer outreach models to drive continuous improvement</p></li><li><p><b>
Define, monitor, and report on KPIs</b> for all social media and influencer initiatives (e.g. engagement rate, reach, follower growth, sentiment, conversion), preparing detailed reports for senior management with actionable insights</p></li><li><p><b>
Serve as the central in-house expert</b> on social media and influencer marketing, providing guidance, training, and best practices to local subsidiary digital teams</p></li><li><p><b>
Ensure strict compliance</b> with all local regulations and platform policies regarding content disclosure, data privacy, and influencer transparency</p></li></ul><p><b>
Education, Experience, &amp; Skill Requirements</b></p><ul><li><p><b>
Bachelor&rsquo;s degree</b> in Advertising, Marketing, Communications, or a related field (or equivalent practical experience).</p></li><li><p><b>
5+ years of hands-on experience</b> managing complex social media and influencer marketing strategies for a large brand (FMCG preferable) or agency</p></li><li><p><b>
A creative mindset </b>with the ability to define a seamless creative approach across social, influencers and content</p></li><li><p><b>
Keen awareness of social media trends</b> and how they can be translated into best-in-class social media strategies and content execution</p></li><li><p><b>
Proven track record</b> of successfully building brand presence, engagement and managing complex paid social campaigns</p></li><li><p><b>
Expert knowledge of key social media analytics platforms</b> (e.g. META Business Suite, TikTok Ads Manager) and social listening/monitoring tools</p></li><li><p><b>
Experience using Influencer Management Platforms</b> (e.g. CreatorIQ, Influential) and understanding of building out qualified influencer / creator teams</p></li><li><p><b>
Strong analytical skills</b> with the ability to interpret platform data, identify content performance trends, and make data-driven decisions</p></li><li><p><b>
Strong communication, presentation, and collaboration skills,</b> with the ability to explain complex channel performance to non-technical stakeholders, upskill brand teams, and influence senior management</p></li><li><p><b>
Self-starter with a creative and experimental (test-and-learn) mindset,</b> capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance</p></li><li><p><b>
Results-driven and oriented</b> toward driving measurable business outcomes from social media investments</p></li></ul><p>
#LI-FS1</p></div></div><p><b><br>
Our Commitment to Inclusion</b><br>
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br>
<br>
<b>Equal Opportunity Employer</b><br>
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br>
<br>
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.<br>
<br>
#LI-Hybrid</p></div>

<div></div><div><div><div>Requisition ID <b>170706</b> - Posted <b>12/01/2025</b> - <b>Marketing</b> - <b>Turkey</b> - <b>Turkey</b> - <b>Istanbul</b> - <b>Colgate-Palmolive</b> - <b>Travel - up to 10% of time</b> - <b>Hybrid</b></div></div><p></p><div><div><div><div><p><b><br>
</b></p></div></div></div></div><br>
<div></div><div><div><div><div><div><div><div>No Relocation Assistance Offered<br>
Job Number #170706 - Istanbul, Turkey, Turkey<br>
<br>
<b>Who We Are</b><br>
<br>
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br>
<br>
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</div><br>
<div><div><div><b>Job Summary:</b></div>
<div>
Colgate-Palmolive is seeking an experienced Social Media and Influencer Lead to develop, implement, and manage our comprehensive Social Media and Influencer strategy for Colgate-Palmolive across our top-priority brands and markets in AfricaEurasia. This role will play an important, change management part in driving our &ldquo;Social-first&rdquo; approach within the entire division.</div>
<div>
This role is paramount in positioning social media and creator content as a core omni-channel demand generation driver, responsible for significantly increasing our brand relevance and social engagement. A key focus will be leveraging creators and influencers to serve as a high-volume, authentic content engine for our brands, driving measurable business outcomes, from upper-funnel awareness and consideration to conversion.</div>
<div>
The ideal candidate is a strategic leader and a hands-on player with a proven track record in developing high-impact organic and paid social strategies, managing large-scale influencer campaigns, and driving measurable results across diverse platforms (e.g. TikTok, Instagram, YouTube, X, Facebook).</div>
<div>
This role will serve as our in-house subject matter expert, partnering closely with the Hub digital &amp; media team, brand teams and agency partners to drive growth and ensure digital executional excellence.</div>
<div><b>
Principal Duties and Responsibilities</b></div>
<ul>
<li><div><b>Lead, define and implement change management across the division as we move into a social-first mind set - </b>this role will need to lead and drive influence across the division and hub teams to reach social and influencer goals</div>
</li>
<li><div><b>Develop and execute a robust Social Media &amp; Influencer strategy</b> tailored to our AED brands and markets to drive brand love, community growth, and conversion</div>
</li>
<li><div><b>Partner with Division and Hub brand teams</b> to make sure that our social media strategies, plans and executions drive and meet our Brand Growth Plans</div>
</li>
<li><div><b>Drive partnership and expertise with our agency partners </b>across Division and Hubs to make sure that we are always working with the best partners and teams</div>
</li>
<li><div><b>Oversee all organic and paid social media activities</b> across key platforms, focusing on driving high engagement rates, brand visibility, and qualified traffic to brand and selected e-commerce sites</div>
</li>
<li><div><b>Design, implement, and manage our comprehensive Influencer Marketing program</b>, including identification, outreach, contracting, content briefing, and performance tracking across micro, macro, and celebrity tiers</div>
</li>
<li><div><b>Guide the content creation </b>in creating platform-native, engaging, and culturally relevant content that optimizes for algorithmic discovery (e.g. TikTok For You Page, Instagram Reels), leveraging trending formats and audio</div>
</li>
<li><div><b>Monitor and optimize all paid social media campaigns</b> (e.g META Ads, TikTok Ads) to maximize ROAS (Return On Ad Spend) and minimize CPA (Cost Per Acquisition) alongside the Hub teams and agency partners</div>
</li>
<li><div><b>Conduct regular social listening and competitive analysis</b> to identify emerging trends, consumer sentiment, and best practices, adapting our strategy quickly to maintain relevance</div>
</li>
<li><div><b>Perform A/B testing</b> on content formats, ad creatives, community engagement tactics, and influencer outreach models to drive continuous improvement</div>
</li>
<li><div><b>Define, monitor, and report on KPIs</b> for all social media and influencer initiatives (e.g. engagement rate, reach, follower growth, sentiment, conversion), preparing detailed reports for senior management with actionable insights</div>
</li>
<li><div><b>Serve as the central in-house expert</b> on social media and influencer marketing, providing guidance, training, and best practices to local subsidiary digital teams</div>
</li>
<li><div><b>Ensure strict compliance</b> with all local regulations and platform policies regarding content disclosure, data privacy, and influencer transparency</div>
</li>
</ul><div><b>Education, Experience, &amp; Skill Requirements</b></div>
<ul>
<li><div><b>Bachelor&rsquo;s degree</b> in Advertising, Marketing, Communications, or a related field (or equivalent practical experience).</div>
</li>
<li><div><b>5+ years of hands-on experience</b> managing complex social media and influencer marketing strategies for a large brand (FMCG preferable) or agency</div>
</li>
<li><div><b>A creative mindset </b>with the ability to define a seamless creative approach across social, influencers and content</div>
</li>
<li><div><b>Keen awareness of social media trends</b> and how they can be translated into best-in-class social media strategies and content execution</div>
</li>
<li><div><b>Proven track record</b> of successfully building brand presence, engagement and managing complex paid social campaigns</div>
</li>
<li><div><b>Expert knowledge of key social media analytics platforms</b> (e.g. META Business Suite, TikTok Ads Manager) and social listening/monitoring tools</div>
</li>
<li><div><b>Experience using Influencer Management Platforms</b> (e.g. CreatorIQ, Influential) and understanding of building out qualified influencer / creator teams</div>
</li>
<li><div><b>Strong analytical skills</b> with the ability to interpret platform data, identify content performance trends, and make data-driven decisions</div>
</li>
<li><div><b>Strong communication, presentation, and collaboration skills,</b> with the ability to explain complex channel performance to non-technical stakeholders, upskill brand teams, and influence senior management</div>
</li>
<li><div><b>Self-starter with a creative and experimental (test-and-learn) mindset,</b> capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance</div>
</li>
<li><div><b>Results-driven and oriented</b> toward driving measurable business outcomes from social media investments</div>
</li>
</ul><div>#LI-FS1</div></div><br>
</div>
<div><br>
<b>Our Commitment to Inclusion</b><br>
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br>
<br>
<b>Equal Opportunity Employer</b><br>
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br>
<br>
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.<br>
<br>
#LI-Hybrid</div></div></div></div></div></div></div></div><p></p>

Social Media & Influencer Lead (170706)

<div>
 No Relocation Assistance Offered
 <br/>
 <br/>
 Job Number #170833 - Istanbul, Turkey, Turkey
 <br/>
 <br/>
 <strong>
  Who We Are
  <br/>
  <br/>
 </strong>
 Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
 <br/>
 <br/>
 Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 <br/>
 <br/>
 We are seeking a
 <strong>
  Search Strategy Lead
 </strong>
 to lead the strategic evolution of our search ecosystem for Colgate-Palmolive across the Africa EurAsia Division.
 <br/>
 <br/>
 This leadership role will be responsible for
 <strong>
  transforming search into a primary engine for driving e-commerce growth,
 </strong>
 dominating our
 <strong>
  online presence
 </strong>
 , and
 <strong>
  fueling our 1PD pipeline
 </strong>
 for personalization.
 <br/>
 <br/>
 The ideal candidate will develop and pioneer our new
 <strong>
  AI-First Search Strategy
 </strong>
 , transforming how we win in this new landscape. This requires a visionary strategist with proven mastery of SEM (SEO/PPC) and Retail Media (Sponsored Search). This person will serve as the
 <strong>
  central strategic leader and evangelist
 </strong>
 for search, partnering with and empowering our local digital teams to orchestrate growth and set a new standard of digital excellence.
 <br/>
 <br/>
 <strong>
  Principal Duties And Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Develop and execute a robust search strategy tailored to our top-priority Africa EurAsia markets to drive e-commerce sales and grow our online market share.
  </li>
  <li>
   Monitor all paid search campaigns across Google Ads and Sponsored Search on Retail Media Networks (RMN) to drive sales and product visibility on key e-commerce sites.
  </li>
  <li>
   Develop a comprehensive SEO strategy to improve organic search rankings through Answer Engine Optimization (AEO), defining content strategies for AI-driven search (e.g., Google SGE, Perplexity) and retrieval-based natural language processing (NLP) systems.
  </li>
  <li>
   Oversee the high-level goal of capturing high-quality first-party data (both known and unknown) through all search-related activities.
  </li>
  <li>
   Guide the content team in creating optimized content to appear in AI snapshots, instant answers, voice search, and featured SERPs (Search Engine Results Pages).
  </li>
  <li>
   Perform regular technical SEO audits and work with the web development team in LATAM to implement fixes (e.g., site speed, structured data, crawlability).
  </li>
  <li>
   Develop and manage scalable link-building strategies to enhance domain authority.
  </li>
  <li>
   Conduct A/B testing on ad copy, landing pages, and bidding models to drive continuous improvement.
  </li>
  <li>
   Define, monitor, and report on KPIs for all search initiatives, preparing detailed reports for senior management with actionable insights.
  </li>
  <li>
   Serve as the central in-house expert on search, providing guidance, training, and best practices to local subsidiary digital teams.
  </li>
  <li>
   Support all local teams to manage all paid media budgets, bidding strategies, and external agency performance to maximize ROAS and minimize CPA (Cost Per Acquisition).
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Education, Experience, &amp; Skill Requirements
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Advertising, Marketing, Business, or a related field (or equivalent practical experience).
  </li>
  <li>
   Minimum 5 years of hands-on experience managing complex Search (SEO/PPC) campaigns, with deep experience in Retail Media and the evolving AI search landscape.
  </li>
  <li>
   Proven track record of successfully improving organic rankings and managing complex paid search campaigns with significant budgets.
  </li>
  <li>
   Expert knowledge of GA4, GSC, and Google Ads.
  </li>
  <li>
   Deep experience with standard search tools (Semrush, Ahrefs and Screaming Frog).
  </li>
  <li>
   Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  </li>
  <li>
   Strong communication, presentation, and collaboration skills, with the ability to explain complex concepts to non-technical stakeholders, upskill brand teams, and influence senior management.
  </li>
  <li>
   Self-starter with an experimental (test-and-learn) mindset, capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance.
  </li>
  <li>
   Results-driven and oriented.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Perks of Role
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   International Working Environment
  </li>
  <li>
   Shuttle Services (Up to Pendik on Istanbul&rsquo;s Anatolian side and up to Bayrampa&scedil;a on main roads in the European side)
  </li>
  <li>
   Comprehensive Medical/Life insurance coverage
  </li>
  <li>
   24/7 Employee Assistance Program
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Disclaimer - Interested candidates are requested to upload their resumes drafted in English language only.
  <br/>
  <br/>
 </strong>
 <strong>
  Our Commitment to Inclusion
  <br/>
  <br/>
 </strong>
 Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
 <br/>
 <br/>
 <strong>
  Equal Opportunity Employer
  <br/>
  <br/>
 </strong>
 Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
 <br/>
 <br/>
 Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
 <br/>
 <br/>
</div>


Search Strategy Lead

<div></div><div><div><div>Requisition ID <b>170833</b> - Posted <b>12/09/2025</b> - <b>Marketing</b> - <b>Turkey</b> - <b>Turkey</b> - <b>Istanbul</b> - <b>Colgate-Palmolive</b> - <b>Travel - up to 10% of time</b> - <b>Hybrid</b></div></div><p></p><div><div><div><div><p><b><br>
</b></p></div></div></div></div><br>
<div></div><div><div><div><div><div><div><div>No Relocation Assistance Offered<br>
Job Number #170833 - Istanbul, Turkey, Turkey<br>
<br>
<b>Who We Are</b><br>
<br>
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br>
<br>
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</div><br>
<div></div><div>We are seeking a <b>Search Strategy Lead</b> to lead the strategic evolution of our search ecosystem for Colgate-Palmolive across the Africa EurAsia Division.</div>
<div>
This leadership role will be responsible for <b>transforming search into a primary engine for driving e-commerce growth,</b> dominating our <b>online presence</b>, and <b>fueling our 1PD pipeline</b> for personalization.</div>
<div>
The ideal candidate will develop and pioneer our new <b>AI-First Search Strategy</b>, transforming how we win in this new landscape. This requires a visionary strategist with proven mastery of SEM (SEO/PPC) and Retail Media (Sponsored Search). This person will serve as the <b>central strategic leader and evangelist</b> for search, partnering with and empowering our local digital teams to orchestrate growth and set a new standard of digital excellence.</div><div></div><div><b><br>
Principal Duties and Responsibilities</b></div><br>
<div></div>
<ul>
<li><div>Develop and execute a robust search strategy tailored to our top-priority Africa EurAsia markets to <b>drive e-commerce sales</b> and <b>grow our online market share</b>.</div>
</li>
<li><div>Monitor all paid search campaigns across <b>Google Ads</b> and <b>Sponsored Search</b> on Retail Media Networks (RMN) to drive sales and product visibility on key e-commerce sites.</div>
</li>
<li><div>Develop a comprehensive SEO strategy to improve organic search rankings through Answer Engine Optimization (AEO), defining content strategies for AI-driven search (e.g., Google SGE, Perplexity) and retrieval-based natural language processing (NLP) systems.</div>
</li>
<li><div>Oversee the high-level goal of capturing high-quality first-party data (both known and unknown) through all search-related activities.</div>
</li>
<li><div>Guide the content team in creating optimized content to appear in AI snapshots, instant answers, voice search, and featured <b>SERPs (Search Engine Results Pages)</b>.</div>
</li>
<li><div>Perform regular technical SEO audits and work with the web development team in LATAM to implement fixes (e.g., site speed, structured data, crawlability).</div>
</li>
<li><div>Develop and manage scalable link-building strategies to enhance domain authority.</div>
</li>
<li><div>Conduct A/B testing on ad copy, landing pages, and bidding models to drive continuous improvement.</div>
</li>
<li><div>Define, monitor, and report on KPIs for all search initiatives, preparing detailed reports for senior management with actionable insights.</div>
</li>
<li><div>Serve as the central in-house expert on search, providing guidance, training, and best practices to local subsidiary digital teams.</div>
</li>
<li><div>Support all local teams to manage all paid media budgets, bidding strategies, and external agency performance to maximize ROAS and minimize CPA (Cost Per Acquisition).</div></li></ul><br>
<div>
</div><div><b>Education, Experience, &amp; Skill Requirements</b></div><br>
<div></div>
<ul>
<li><div>Bachelor&rsquo;s degree in Advertising, Marketing, Business, or a related field (or equivalent practical experience).</div>
</li>
<li><div>Minimum 5 years of hands-on experience managing complex Search (SEO/PPC) campaigns, with deep experience in Retail Media and the evolving AI search landscape.</div>
</li>
<li><div>Proven track record of successfully improving organic rankings and managing complex paid search campaigns with significant budgets.</div>
</li>
<li><div>Expert knowledge of GA4, GSC, and Google Ads.</div>
</li>
<li><div>Deep experience with standard search tools (Semrush, Ahrefs and Screaming Frog).</div>
</li>
<li><div>Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.</div>
</li>
<li><div>Strong communication, presentation, and collaboration skills, with the ability to explain complex concepts to non-technical stakeholders, upskill brand teams, and influence senior management.</div>
</li>
<li><div>Self-starter with an experimental (test-and-learn) mindset, capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance.</div>
</li>
<li><div>Results-driven and oriented.</div></li></ul><br>
<div>
</div><div><b>Perks of Role</b></div><br>
<div></div>
<div>
<div><ul><li>International Working Environment</li><li>Shuttle Services (Up to Pendik on Istanbul&rsquo;s Anatolian side and up to Bayrampaşa on main roads in the European side)</li><li>Comprehensive Medical/Life insurance coverage</li><li>24/7 Employee Assistance Program</li></ul><br>
<div></div>
</div>
</div><div><b>Disclaimer - Interested candidates are requested to upload their resumes drafted in English language only.</b></div><div><br>
#LI-KS1</div><br>
<div></div>
<div><br>
<b>Our Commitment to Inclusion</b><br>
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br>
<br>
<b>Equal Opportunity Employer</b><br>
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br>
<br>
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.<br>
<br>
#LI-Hybrid</div></div></div></div></div></div></div></div><p></p>

Search Strategy Lead (170833)

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Search Strategy Lead (170833)