seo specialist

lead data scientist

search engine optimization specialist Jobs in Istanbul

search engine optimization specialist

talent scientist - graduate lead Jobs in Istanbul

talent scientist - graduate lead

business lead

search strategy lead

Colgate-Palmolive

<div>
 No Relocation Assistance Offered
 <br/>
 <br/>
 Job Number #170833 - Istanbul, Turkey, Turkey
 <br/>
 <br/>
 <strong>
  Who We Are
  <br/>
  <br/>
 </strong>
 Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
 <br/>
 <br/>
 Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 <br/>
 <br/>
 We are seeking a
 <strong>
  Search Strategy Lead
 </strong>
 to lead the strategic evolution of our search ecosystem for Colgate-Palmolive across the Africa EurAsia Division.
 <br/>
 <br/>
 This leadership role will be responsible for
 <strong>
  transforming search into a primary engine for driving e-commerce growth,
 </strong>
 dominating our
 <strong>
  online presence
 </strong>
 , and
 <strong>
  fueling our 1PD pipeline
 </strong>
 for personalization.
 <br/>
 <br/>
 The ideal candidate will develop and pioneer our new
 <strong>
  AI-First Search Strategy
 </strong>
 , transforming how we win in this new landscape. This requires a visionary strategist with proven mastery of SEM (SEO/PPC) and Retail Media (Sponsored Search). This person will serve as the
 <strong>
  central strategic leader and evangelist
 </strong>
 for search, partnering with and empowering our local digital teams to orchestrate growth and set a new standard of digital excellence.
 <br/>
 <br/>
 <strong>
  Principal Duties And Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Develop and execute a robust search strategy tailored to our top-priority Africa EurAsia markets to drive e-commerce sales and grow our online market share.
  </li>
  <li>
   Monitor all paid search campaigns across Google Ads and Sponsored Search on Retail Media Networks (RMN) to drive sales and product visibility on key e-commerce sites.
  </li>
  <li>
   Develop a comprehensive SEO strategy to improve organic search rankings through Answer Engine Optimization (AEO), defining content strategies for AI-driven search (e.g., Google SGE, Perplexity) and retrieval-based natural language processing (NLP) systems.
  </li>
  <li>
   Oversee the high-level goal of capturing high-quality first-party data (both known and unknown) through all search-related activities.
  </li>
  <li>
   Guide the content team in creating optimized content to appear in AI snapshots, instant answers, voice search, and featured SERPs (Search Engine Results Pages).
  </li>
  <li>
   Perform regular technical SEO audits and work with the web development team in LATAM to implement fixes (e.g., site speed, structured data, crawlability).
  </li>
  <li>
   Develop and manage scalable link-building strategies to enhance domain authority.
  </li>
  <li>
   Conduct A/B testing on ad copy, landing pages, and bidding models to drive continuous improvement.
  </li>
  <li>
   Define, monitor, and report on KPIs for all search initiatives, preparing detailed reports for senior management with actionable insights.
  </li>
  <li>
   Serve as the central in-house expert on search, providing guidance, training, and best practices to local subsidiary digital teams.
  </li>
  <li>
   Support all local teams to manage all paid media budgets, bidding strategies, and external agency performance to maximize ROAS and minimize CPA (Cost Per Acquisition).
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Education, Experience, &amp; Skill Requirements
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Advertising, Marketing, Business, or a related field (or equivalent practical experience).
  </li>
  <li>
   Minimum 5 years of hands-on experience managing complex Search (SEO/PPC) campaigns, with deep experience in Retail Media and the evolving AI search landscape.
  </li>
  <li>
   Proven track record of successfully improving organic rankings and managing complex paid search campaigns with significant budgets.
  </li>
  <li>
   Expert knowledge of GA4, GSC, and Google Ads.
  </li>
  <li>
   Deep experience with standard search tools (Semrush, Ahrefs and Screaming Frog).
  </li>
  <li>
   Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  </li>
  <li>
   Strong communication, presentation, and collaboration skills, with the ability to explain complex concepts to non-technical stakeholders, upskill brand teams, and influence senior management.
  </li>
  <li>
   Self-starter with an experimental (test-and-learn) mindset, capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance.
  </li>
  <li>
   Results-driven and oriented.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Perks of Role
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   International Working Environment
  </li>
  <li>
   Shuttle Services (Up to Pendik on Istanbul&rsquo;s Anatolian side and up to Bayrampa&scedil;a on main roads in the European side)
  </li>
  <li>
   Comprehensive Medical/Life insurance coverage
  </li>
  <li>
   24/7 Employee Assistance Program
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Disclaimer - Interested candidates are requested to upload their resumes drafted in English language only.
  <br/>
  <br/>
 </strong>
 <strong>
  Our Commitment to Inclusion
  <br/>
  <br/>
 </strong>
 Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
 <br/>
 <br/>
 <strong>
  Equal Opportunity Employer
  <br/>
  <br/>
 </strong>
 Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
 <br/>
 <br/>
 Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
 <br/>
 <br/>
</div>


Search Strategy Lead

<div></div><div><div><div>Requisition ID <b>170833</b> - Posted <b>12/09/2025</b> - <b>Marketing</b> - <b>Turkey</b> - <b>Turkey</b> - <b>Istanbul</b> - <b>Colgate-Palmolive</b> - <b>Travel - up to 10% of time</b> - <b>Hybrid</b></div></div><p></p><div><div><div><div><p><b><br>
</b></p></div></div></div></div><br>
<div></div><div><div><div><div><div><div><div>No Relocation Assistance Offered<br>
Job Number #170833 - Istanbul, Turkey, Turkey<br>
<br>
<b>Who We Are</b><br>
<br>
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br>
<br>
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</div><br>
<div></div><div>We are seeking a <b>Search Strategy Lead</b> to lead the strategic evolution of our search ecosystem for Colgate-Palmolive across the Africa EurAsia Division.</div>
<div>
This leadership role will be responsible for <b>transforming search into a primary engine for driving e-commerce growth,</b> dominating our <b>online presence</b>, and <b>fueling our 1PD pipeline</b> for personalization.</div>
<div>
The ideal candidate will develop and pioneer our new <b>AI-First Search Strategy</b>, transforming how we win in this new landscape. This requires a visionary strategist with proven mastery of SEM (SEO/PPC) and Retail Media (Sponsored Search). This person will serve as the <b>central strategic leader and evangelist</b> for search, partnering with and empowering our local digital teams to orchestrate growth and set a new standard of digital excellence.</div><div></div><div><b><br>
Principal Duties and Responsibilities</b></div><br>
<div></div>
<ul>
<li><div>Develop and execute a robust search strategy tailored to our top-priority Africa EurAsia markets to <b>drive e-commerce sales</b> and <b>grow our online market share</b>.</div>
</li>
<li><div>Monitor all paid search campaigns across <b>Google Ads</b> and <b>Sponsored Search</b> on Retail Media Networks (RMN) to drive sales and product visibility on key e-commerce sites.</div>
</li>
<li><div>Develop a comprehensive SEO strategy to improve organic search rankings through Answer Engine Optimization (AEO), defining content strategies for AI-driven search (e.g., Google SGE, Perplexity) and retrieval-based natural language processing (NLP) systems.</div>
</li>
<li><div>Oversee the high-level goal of capturing high-quality first-party data (both known and unknown) through all search-related activities.</div>
</li>
<li><div>Guide the content team in creating optimized content to appear in AI snapshots, instant answers, voice search, and featured <b>SERPs (Search Engine Results Pages)</b>.</div>
</li>
<li><div>Perform regular technical SEO audits and work with the web development team in LATAM to implement fixes (e.g., site speed, structured data, crawlability).</div>
</li>
<li><div>Develop and manage scalable link-building strategies to enhance domain authority.</div>
</li>
<li><div>Conduct A/B testing on ad copy, landing pages, and bidding models to drive continuous improvement.</div>
</li>
<li><div>Define, monitor, and report on KPIs for all search initiatives, preparing detailed reports for senior management with actionable insights.</div>
</li>
<li><div>Serve as the central in-house expert on search, providing guidance, training, and best practices to local subsidiary digital teams.</div>
</li>
<li><div>Support all local teams to manage all paid media budgets, bidding strategies, and external agency performance to maximize ROAS and minimize CPA (Cost Per Acquisition).</div></li></ul><br>
<div>
</div><div><b>Education, Experience, &amp; Skill Requirements</b></div><br>
<div></div>
<ul>
<li><div>Bachelor&rsquo;s degree in Advertising, Marketing, Business, or a related field (or equivalent practical experience).</div>
</li>
<li><div>Minimum 5 years of hands-on experience managing complex Search (SEO/PPC) campaigns, with deep experience in Retail Media and the evolving AI search landscape.</div>
</li>
<li><div>Proven track record of successfully improving organic rankings and managing complex paid search campaigns with significant budgets.</div>
</li>
<li><div>Expert knowledge of GA4, GSC, and Google Ads.</div>
</li>
<li><div>Deep experience with standard search tools (Semrush, Ahrefs and Screaming Frog).</div>
</li>
<li><div>Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.</div>
</li>
<li><div>Strong communication, presentation, and collaboration skills, with the ability to explain complex concepts to non-technical stakeholders, upskill brand teams, and influence senior management.</div>
</li>
<li><div>Self-starter with an experimental (test-and-learn) mindset, capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance.</div>
</li>
<li><div>Results-driven and oriented.</div></li></ul><br>
<div>
</div><div><b>Perks of Role</b></div><br>
<div></div>
<div>
<div><ul><li>International Working Environment</li><li>Shuttle Services (Up to Pendik on Istanbul&rsquo;s Anatolian side and up to Bayrampaşa on main roads in the European side)</li><li>Comprehensive Medical/Life insurance coverage</li><li>24/7 Employee Assistance Program</li></ul><br>
<div></div>
</div>
</div><div><b>Disclaimer - Interested candidates are requested to upload their resumes drafted in English language only.</b></div><div><br>
#LI-KS1</div><br>
<div></div>
<div><br>
<b>Our Commitment to Inclusion</b><br>
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br>
<br>
<b>Equal Opportunity Employer</b><br>
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br>
<br>
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.<br>
<br>
#LI-Hybrid</div></div></div></div></div></div></div></div><p></p>

Search Strategy Lead (170833)

<div><p>No Relocation Assistance Offered<br>
Job Number #170833 - Istanbul, Turkey, Turkey<br>
<br>
<b>Who We Are</b><br>
<br>
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br>
<br>
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</p><p></p><p><br>
We are seeking a <b>Search Strategy Lead</b> to lead the strategic evolution of our search ecosystem for Colgate-Palmolive across the Africa EurAsia Division.</p><p>
This leadership role will be responsible for <b>transforming search into a primary engine for driving e-commerce growth,</b> dominating our <b>online presence</b>, and <b>fueling our 1PD pipeline</b> for personalization.</p><p>
The ideal candidate will develop and pioneer our new <b>AI-First Search Strategy</b>, transforming how we win in this new landscape. This requires a visionary strategist with proven mastery of SEM (SEO/PPC) and Retail Media (Sponsored Search). This person will serve as the <b>central strategic leader and evangelist</b> for search, partnering with and empowering our local digital teams to orchestrate growth and set a new standard of digital excellence.</p><p></p><p><b><br>
Principal Duties and Responsibilities</b></p><p></p><ul><li><p><br>
Develop and execute a robust search strategy tailored to our top-priority Africa EurAsia markets to <b>drive e-commerce sales</b> and <b>grow our online market share</b>.</p></li><li><p>
Monitor all paid search campaigns across <b>Google Ads</b> and <b>Sponsored Search</b> on Retail Media Networks (RMN) to drive sales and product visibility on key e-commerce sites.</p></li><li><p>
Develop a comprehensive SEO strategy to improve organic search rankings through Answer Engine Optimization (AEO), defining content strategies for AI-driven search (e.g., Google SGE, Perplexity) and retrieval-based natural language processing (NLP) systems.</p></li><li><p>
Oversee the high-level goal of capturing high-quality first-party data (both known and unknown) through all search-related activities.</p></li><li><p>
Guide the content team in creating optimized content to appear in AI snapshots, instant answers, voice search, and featured <b>SERPs (Search Engine Results Pages)</b>.</p></li><li><p>
Perform regular technical SEO audits and work with the web development team in LATAM to implement fixes (e.g., site speed, structured data, crawlability).</p></li><li><p>
Develop and manage scalable link-building strategies to enhance domain authority.</p></li><li><p>
Conduct A/B testing on ad copy, landing pages, and bidding models to drive continuous improvement.</p></li><li><p>
Define, monitor, and report on KPIs for all search initiatives, preparing detailed reports for senior management with actionable insights.</p></li><li><p>
Serve as the central in-house expert on search, providing guidance, training, and best practices to local subsidiary digital teams.</p></li><li><p>
Support all local teams to manage all paid media budgets, bidding strategies, and external agency performance to maximize ROAS and minimize CPA (Cost Per Acquisition).</p></li></ul><p></p><p><b><br>
Education, Experience, &amp; Skill Requirements</b></p><p></p><ul><li><p><br>
Bachelor&rsquo;s degree in Advertising, Marketing, Business, or a related field (or equivalent practical experience).</p></li><li><p>
Minimum 5 years of hands-on experience managing complex Search (SEO/PPC) campaigns, with deep experience in Retail Media and the evolving AI search landscape.</p></li><li><p>
Proven track record of successfully improving organic rankings and managing complex paid search campaigns with significant budgets.</p></li><li><p>
Expert knowledge of GA4, GSC, and Google Ads.</p></li><li><p>
Deep experience with standard search tools (Semrush, Ahrefs and Screaming Frog).</p></li><li><p>
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.</p></li><li><p>
Strong communication, presentation, and collaboration skills, with the ability to explain complex concepts to non-technical stakeholders, upskill brand teams, and influence senior management.</p></li><li><p>
Self-starter with an experimental (test-and-learn) mindset, capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance.</p></li><li><p>
Results-driven and oriented.</p></li></ul><p></p><p><b><br>
Perks of Role</b></p><p></p><div><div><ul><li><br>
International Working Environment</li><li>Shuttle Services (Up to Pendik on Istanbul&rsquo;s Anatolian side and up to Bayrampaşa on main roads in the European side)</li><li>Comprehensive Medical/Life insurance coverage</li><li>24/7 Employee Assistance Program</li></ul></div></div><p></p><p><b><br>
Disclaimer - Interested candidates are requested to upload their resumes drafted in English language only.</b></p><p><br>
#LI-KS1</p><p></p><p><b><br>
Our Commitment to Inclusion</b><br>
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br>
<br>
<b>Equal Opportunity Employer</b><br>
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br>
<br>
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.<br>
<br>
#LI-Hybrid</p></div>

L'Oréal

<div><p>The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L&rsquo;Or&eacute;al Paris, Kiehl&rsquo;s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beaut&eacute;, Ralph Lauren, Maybelline New York, K&eacute;rastase, Biotherm, Lanc&ocirc;me, NYX PMU, L&rsquo;Or&eacute;al Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and more.</p><p>
For more than a century, L&rsquo;Or&eacute;al has devoted itself solely to one business: beauty. We strive to be the 1st <b>beauty-tech</b> company all around the world! <b>Beauty</b> is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to <b>create the beauty that moves the world!</b></p><p>
If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our <b>CDMO Department</b>!</p><p>
We are looking for a results-driven Online Activation Manager to join our <b>CDMO Department</b>. This role is crucial for enhancing our online visibility, driving organic traffic, and managing our digital presence, with a specific focus on <b>Herkesicinguzellik.com</b> and providing <b>SEO &amp; GEO leadership for all L'Or&eacute;al divisions and brands</b>, as well as <b>leadership for all L'Or&eacute;al digital services</b>.</p><p></p><p><b><br>
WHAT YOU'LL DO:</b></p><ul><li><b>
Organic Search &amp; Strategy:</b> Develop and execute comprehensive SEO strategies to improve organic rankings and drive qualified traffic for <b>Herkesicinguzellik.com</b> and provide overarching SEO leadership for all L'Or&eacute;al divisions and brands. This includes keyword research, on-page optimization, technical SEO, content strategy development, and link building across relevant platforms.</li><li><b>
Generative Engine Optimization (GEO):</b> Lead the strategy and implementation for optimizing content and digital assets for generative AI search engines and platforms. This involves understanding new search paradigms, adapting content creation, and ensuring L'Or&eacute;al's presence is maximized in AI-driven search environments.</li><li><b>
Social Media Driven SEO &amp; Advocacy</b>: Drive &quot;new age SEO&quot; by leveraging social media strategies and advocacy programs. Influence internal stakeholders with expertise in how social media engagement and influencer advocacy contribute to organic visibility, brand reputation, and overall search performance.</li><li><b>
Content Automation &amp; Streamlining:</b> Lead initiatives for the automation and streamlining of content creation, management, and distribution processes across all types of digital content, ensuring efficiency, scalability, and consistency.</li></ul><div><ul><li><b>
Data Driven Experiences</b>: Develop and implement strategies for first-party and zero-party data acquisition and activation to create personalized and relevant digital experiences for consumers across all touchpoints, enhancing engagement for Herkesicinguzellik.com users.</li><li><b>
Media Planning &amp; Activation</b>: Plan, execute, and optimize paid media campaigns for Herkesicinguzellik.com, with a strong focus on Google Ads, Meta &amp; Tiktok Ads as well as the entire digital landscape to drive traffic, generate leads and achieve specific marketing objectives.</li></ul></div><ul><li><b>
Website &amp; Digital Services Management:</b> Oversee the technical management and content strategy for <b>Herkesicinguzellik.com</b> in collaboration with internal teams and agencies. Provide leadership and strategic direction for all L'Or&eacute;al digital services, ensuring optimal performance and user experience.</li><li><b>
Performance &amp; Analytics:</b> Own the analytics and measurement of all digital initiatives related to <b>Herkesicinguzellik.com</b> and all L'Or&eacute;al digital services, providing actionable insights and data-driven recommendations for continuous improvement.</li></ul><div><ul><li><b>
Collaboration &amp; Strategic Influence: </b>Act as an opinion leader and leverage strong mobilization skills to align and influence cross-functional teams across all divisions, ensuring cohesive digital marketing initiatives and a unified SEO approach<b>.</b></li></ul></div><ul><li><b>
Reporting:</b> Prepare and present performance reports to stakeholders, showcasing the impact of SEO and digital services initiatives.</li></ul><p></p><p><b><br>
DO YOU HAVE WHAT IT TAKES?</b></p><ul><li>
7+ years of experience for Online Activation Lead/Manager in media and digital functions, with proven experience in SEO, content strategy, data driven experiences (activation &amp; acquisiton), media and digital services management.</li><li>
Proficiency with SEO tools, Google Analytics, and Google Ads (Search).</li><li>
Google Ads and Google Analytics certifications are a plus.</li><li>
Familiarity with foundational web development concepts (HTML, CSS, JavaScript) is a plus, particularly concerning website technicalities for SEO.</li><li>
Strong analytical, communication, and project management skills.</li><li>
Proactive, consumer-centric, and eager to stay updated on industry trends.</li><li>
Excellent communication skills in English.</li></ul><p></p><p><b><br>
WHAT COULD L'OR&Eacute;AL OFFER YOU</b></p><ul><li>
The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way</li><li>
Work with some of the biggest brands and experts in the business, and the most passionate people</li><li>
A diverse environment</li><li>
Opportunity to be at the center of digital transformation</li><li>
World-class training and development</li></ul><p>
#WEARELOREAL Take a closer look at our world here!</p></div><p></p>

Online Activation Manager, CDMO Department

MINDPICKED

<div>
 <p>
  MINDPICKED is a new generation recruitment firm providing companies solutions in their search for talent, and talents opportunities who wants to reach their potential.
 </p>
 <p>
  <br/>
 </p>
 <p>
  We specialize in middle and senior management recruitment in various sectors and countless job functions.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Our client is an integrated growth and transformation agency. We are looking for a data-driven, creative, and highly motivated
  <strong>
   SEO Specialist
  </strong>
  to elevate the online presence and support the growth strategy.
 </p>
 <p>
  <br/>
 </p>
 <p>
  As our SEO Specialist, you will be responsible for developing and executing strategies that increase organic search rankings, drive qualified traffic, and improve user experience. You&rsquo;ll work closely with content, product, and development teams to ensure best-in-class SEO practices across all digital properties.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Plan, execute, and optimize on-page and off-page SEO strategies,
  </li>
  <li>
   Conduct keyword research and identify new opportunities to grow organic visibility,
  </li>
  <li>
   Optimize website architecture, content, and internal linking for search performance,
  </li>
  <li>
   Monitor and analyze SEO performance using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, etc.
  </li>
  <li>
   Perform technical SEO audits and collaborate with developers on fixes,
  </li>
  <li>
   Track, measure, and report on KPIs (rankings, traffic, conversions),
  </li>
  <li>
   Collaborate with content creators to produce SEO-friendly content,
  </li>
  <li>
   Stay updated with the latest SEO trends, algorithm updates, and industry best practices.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Proven experience in SEO (agency or in-house),
  </li>
  <li>
   Strong understanding of search engine algorithms and ranking factors,
  </li>
  <li>
   Proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, Moz, Google Analytics, Search Console),
  </li>
  <li>
   Solid grasp of technical SEO, site architecture, and HTML basics,
  </li>
  <li>
   Experience with CMS platforms (WordPress, Shopify, Webflow, etc.),
  </li>
  <li>
   Analytical mindset and strong problem-solving skills,
  </li>
  <li>
   Excellent communication and collaboration abilities.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Nice to Have
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Experience with content strategy or copywriting,
  </li>
  <li>
   Basic knowledge of Javascript, schema markup, or CRO,
  </li>
  <li>
   Familiarity with AI-powered SEO tools.
  </li>
 </ul>
</div>


SEO Specialist

Şölen

<div>
 <p>
  <strong>
   About &Scedil;&ouml;len
  </strong>
 </p>
 <p>
  &Scedil;&ouml;len is one of Turkey's leading companies in the chocolate and confectionery sector with its innovative products. Today, &Scedil;&ouml;len exports to over 120 countries and reaches millions of consumers globally with its strong brands.
 </p>
 <p>
  <br/>
 </p>
 <p>
  &Scedil;&ouml;len has a broad product portfolio that appeals to different consumer groups with brands such as Biscolata, Luppo, Ozmo, Milango, Nutymax and many more. With its products in the chocolate, biscuit, wafer, cake and innovative snack categories, it is highly appreciated not only in Turkey but also worldwide.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Working with a mission to bring happiness to the lives of consumers around the world by offering them different and innovative products, &Scedil;&ouml;len aims to be a groundbreaking, bold and inspiring brand that represents Turkish chocolate on a global scale.
 </p>
 <p>
  <br/>
 </p>
 <p>
  We are now seeking a
  <strong>
   Digital Marketing Lead
  </strong>
  to elevate our digital presence and drive brand growth through impactful digital strategies.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Role Overview
  </strong>
 </p>
 <p>
  As the Digital Marketing Lead, you will be responsible for developing and executing end-to-end digital marketing strategies that enhance brand visibility, consumer engagement, and business performance across all digital channels. This strategic role requires strong leadership, analytical thinking, and a deep understanding of digital trends, platforms, and tools. You will work closely with brand, media, e-commerce, and creative teams while reporting directly to the CMO.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Lead the development and execution of &Scedil;&ouml;len&rsquo;s digital marketing strategy including its applications.
  </li>
  <li>
   Manage digital media planning and performance marketing efforts (including programmatic, social, search, and video)
  </li>
  <li>
   Develop and execute data and application strategy for Solen
  </li>
  <li>
   Oversee social media content strategies and digital campaigns for brand awareness and engagement
  </li>
  <li>
   Collaborate with brand teams and agencies to deliver best-in-class digital creative and communication
  </li>
  <li>
   Track and analyze campaign performance using key KPIs and analytics tools; optimize based on insights
  </li>
  <li>
   Lead digital footprint of the brands (including website, applications, data strategy and content marketing initiatives)
  </li>
  <li>
   Ensure digital marketing activities are aligned with global brand strategies and local market dynamics
  </li>
  <li>
   Drive innovation and digital transformation across the marketing function
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Communication, Digital Media or related field
  </li>
  <li>
   Minimum 10 years of digital marketing experience, preferably in FMCG or consumer brands
  </li>
  <li>
   Proven track record of developing and executing digital strategies that drive brand and business results
  </li>
  <li>
   Strong knowledge of digital media buying, social platforms (Meta, TikTok, YouTube), SEO/SEM, and performance marketing tools
  </li>
  <li>
   Experience in working with creative and media agencies
  </li>
  <li>
   Data-driven mindset with excellent analytical and reporting skills
  </li>
  <li>
   Proficiency in tools such as Google Analytics, Meta Business Manager, Google Ads, and marketing automation platforms
  </li>
  <li>
   Excellent communication, project management, and stakeholder engagement skills
  </li>
  <li>
   Fluent in English (written and spoken)
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Why Join &Scedil;&ouml;len?
  </strong>
 </p>
 <ul>
  <li>
   Join a fast-growing global FMCG brand rooted in innovation and creativity
  </li>
  <li>
   Lead strategic digital initiatives with real business impact
  </li>
  <li>
   Work in a dynamic, collaborative, and flexible environment
  </li>
  <li>
   Be part of a marketing team that embraces technology and transformation
  </li>
 </ul>
 <p>
 </p>
</div>


Digital Marketing Lead

Elite World Hotels & Resorts

<div>
 <p>
  We are looking for a
  <strong>
   Digital Transformation &amp; Loyalty Marketing Manager
  </strong>
  to join the
  <strong>
   Elite World Hotels &amp; Resorts Head Office!
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Develop and implement the company&rsquo;s digital transformation strategy and ensure full integration of all digital systems.
  </li>
  <li>
   Monitor the performance of CRM, loyalty and digital marketing platforms, analyzing customer data to generate actionable insights
  </li>
  <li>
   Design, develop and evaluate customer loyalty programs to enhance retention and engagement.
  </li>
  <li>
   Manage the digital marketing budget, and oversee planning, optimization and reporting processes for advertising campaigns across Google,Tiktok, Meta, YouTube and other platforms.
  </li>
  <li>
   Plan and coordinate SEO initiatives to improve search engine visibility in collaboration with digital agencies.
  </li>
  <li>
   Oversee management and performance of digital channels including the website, mobile app, email marketing, social media and push notifications.
  </li>
  <li>
   Create and manage the social media strategy, ensuring alignment with brand positioning and measuring performance metrics.
  </li>
  <li>
   Collaborate with digital marketing agencies for campaign management, media buying and content production.
  </li>
  <li>
   Measure and report digital performance using tools such as Google Analytics, Meta Business Suite and Power BI.
  </li>
  <li>
   Supervise franchise hotels&rsquo; digital marketing activities, ensuring brand consistency and supporting local strategy development.
  </li>
  <li>
   Provide the executive team with regular digital performance, customer loyalty and conversion reports.
  </li>
 </ul>
 <p>
 </p>
</div>


Digital Transformation & Loyalty Marketing Manager

Explore 672+ Search strategy lead in Istanbul this December. Find roles across top companies and apply now to boost your career.

672 search strategy lead jobs IN Istanbul

Search Strategy Lead

Search Strategy Lead (170833)

Search Strategy Lead

Online Activation Manager, CDMO Department

SEO Specialist

Digital Marketing Lead

Digital Transformation & Loyalty Marketing Manager