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category activation executive cpd

L'Oréal

<div>
 The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L&rsquo;Or&eacute;al Paris, Kiehl&rsquo;s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beaut&eacute;, Ralph Lauren, Maybelline New York, K&eacute;rastase, Biotherm, Lanc&ocirc;me, NYX PMU, L&rsquo;Or&eacute;al Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and many more.
 <br/>
 <br/>
 For more than a century, L&rsquo;Or&eacute;al has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world!
 <br/>
 <br/>
 If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our
 <strong>
  Consumer Products Division!
  <br/>
  <br/>
 </strong>
 <strong>
  What You&rsquo;ll Do
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Create best selling stories with good works done in the field
  </li>
  <li>
   Carry out specific shopper Marketing programmes for the responsible categories, respecting company commercial policies, company strategy with the retailers and brand equity
  </li>
  <li>
   Report sales needs and field intelligence to business development, commercial and marketing teams
  </li>
  <li>
   Improve processes to better link marketing and commercial activities
  </li>
  <li>
   Implementation in POS on time and with better quality
  </li>
  <li>
   Create/ Localize Shopper Centric Multi category, Multi brand campaigns
  </li>
  <li>
   Maintain Calendar of Trade Key campaigns
  </li>
  <li>
   Analyze market and competitor promo info
  </li>
  <li>
   Prepare and implement Promo campaign materials (displays, load ups, visuals)
  </li>
  <li>
   Collect POSM needs from field and ensure fully implementation
  </li>
  <li>
   Follow all POSMs in field and provide their spreading correctly
  </li>
  <li>
   Define Channel &amp; Customer base POSM guide
  </li>
  <li>
   Produce &amp; Distribute POSM materials manage logistic process and logistic business partners
  </li>
  <li>
   Follow POSM budget lines and support Shopper Marketing Manager
  </li>
  <li>
   ROI analysis of the all activitations (incl. Campaings, posm materials, events, displays etc) with RGM
  </li>
  <li>
   Develop all e-commerce contents (Hero Pictures, Key visuals, Banners etc)
  </li>
  <li>
   Prepare e-commerce playbook and improve partnership with e-commerce business partners
  </li>
  <li>
   Carry out Shopper Digitalization programs for all brands to increase shopper engagement &amp; ease shopper path to purchase.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Do You Have What It Takes
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   4 years&rsquo; university degree
  </li>
  <li>
   Min 3 years&rsquo; experience in Sales, Marketing and Trade Marketing experience in FMCG
  </li>
  <li>
   Excellent communication skills in English
  </li>
  <li>
   Strong analytical problem solving, communication and negotiation skills
  </li>
  <li>
   Growth mindset and results driven
  </li>
  <li>
   Innovative, ambitious, and able to take initiative
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What Could L&rsquo;or&eacute;al Offer You
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
  </li>
  <li>
   Work with some of the biggest brands and experts in the business, and the most passionate people
  </li>
  <li>
   A diverse environment
  </li>
  <li>
   Opportunity to be at the center of digital transformation
  </li>
  <li>
   World class training and development
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  #WEARELOREAL
 </strong>
</div>


Category Activation Executive, CPD

adidas

<p></p><div><div><div><div><div><div><div><div><p>PURPOSE</p></div>
<div>
Defines local short- and mid-term objectives for the respective category and implements global and hub GTM strategies in a locally relevant way, addressing diverse consumer needs and distribution channels.<br>
Drives cross-functional marketing execution and provides clear, commercial insights on local consumer behavior, market dynamics, and channel requirements to influence global GTM strategy development.<br>
Collaborates closely with global and hub counterparts to identify business opportunities, maximize net sales and profitability (within strategic parameters), and ensure full end-to-end execution of the category management process.</div>
<p></p>
<div><p>KEY RESPONSIBILITIES</p></div>
<ul>
<li>Delivers a comprehensive local category range plan, including range selection, pricing, Go-in margin, forecasting, phasing, and campaign execution.</li>
<li>Defines the Turkey category range in alignment with Global and Hub Business Unit guidelines.</li>
<li>Analyzes sell-through performance and contributes to strategic planning through actionable insights.</li>
<li>Aligns and executes the in-season brand calendar with cross-functional teams (Supply Chain, Channel Leads, Brand Activation, Omni Channel).</li>
<li>Establishes and manages product segmentation strategies across categories and key accounts.</li>
<li>Leads the sell-in process for upcoming seasons, including showroom preparation and sell-in presentations.</li>
<li>Manages channel and account expectations by identifying market gaps and developing tactical products, price points, and exclusive offers.</li>
<li>Monitors inventory performance and collaborates with relevant teams to maintain sustainable stock levels.</li>
<li>Reviews the seasonal orderbook, identifies key actions, and partners with channels to secure business priorities.</li>
</ul>
<p></p><div><p>KEY RELATIONSHIPS</p></div>
<ul>
<li>adidas Brand Team Turkey</li>
<li>EM Turkey Channel Teams (DTC, e-Com, Wholesale)</li>
<li>EM Hub Category Team</li>
<li>EM Turkey Supply Chain Management</li>
<li>EM Turkey Demand Planning</li>
</ul>
<p></p><div><p>KPIS</p></div>
<ul>
<li>Brand Health KPIs (Brand Momentum, NPS, Spontaneous Purchase Intent, etc.)</li>
<li>Net Sales, GIM%, Category Share, Gender Distribution</li>
<li>Orderbook Development</li>
<li>Range Size and Efficiency (including overlap)</li>
<li>Local Production / SMU / Early Launch Efficiencies</li>
</ul>
<p></p><div><p>KNOWLEDGE, SKILLS AND ABILITIES</p></div>
<ul>
<li>Strong business acumen and analytical thinking.</li>
<li>Proven ability to build, lead, and motivate a high-performing category team.</li>
<li>Excellent interpersonal and collaboration skills across functions.</li>
<li>Demonstrated experience in merchandising, category management, brand, and sales.</li>
<li>Strategic and creative mindset with strong commercial understanding.</li>
<li>Fluent in written and spoken English.</li>
</ul>
<p></p><div><p>REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS</p></div>
<ul>
<li>University degree in Business, ideally with a focus on Marketing or Sales, or equivalent professional experience.</li>
<li>Minimum 6 years&rsquo; experience in merchandising, cross-functional marketing, or sales.</li>
<li>Excellent presentation and communication skills.</li>
<li>Advanced proficiency in Excel and PowerPoint; working knowledge of Outlook and Word.</li>
<li>Experienced manager with advanced cross-functional marketing knowledge and proven expertise in sport and/or lifestyle categories.</li>
<li>Consumer-focused with deep product and range understanding, balancing brand and commercial priorities to build channel-specific GTM solutions.</li>
</ul>
</div></div></div></div></div><div><div><div><p>AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE&rsquo;S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.</p><p>
</p><ul><p>COURAGE: Speak up when you see an opportunity; step up when you see a need..</p>
<p>OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.</p>
<p>INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.</p>
<p>TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.</p>
<p>INTEGRITY: Play by the rules. Hold yourself and others accountable to our company&rsquo;s standards.</p>
<p>RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.</p></ul></div><br>
<p></p>
</div></div><div><div><div><div><br>
<b>AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
</b><br>
<br>
<b>&ndash; CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU &ndash;
</b><br>
<br>
<b>BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.</b><br>
<b>
</b></div></div></div></div></div><div><div><div><div><div><div>JOB TITLE:
<div>Manager Category Management Originals BB &amp; Partner
</div></div></div></div></div></div><div><div><div><div>BRAND:
</div></div></div></div><div></div><div><div><div><div>LOCATION:
<div>Istanbul
</div></div></div></div></div><div><div><div><div>TEAM:
<div>Merchandising &amp; Planning
</div></div></div></div></div><div><div><div><div>STATE:
<div>Ista
</div></div></div></div></div><div><div><div><div>COUNTRY/REGION:
<div>TR
</div></div></div></div></div><div><div><div><div>CONTRACT TYPE:
<div>Full time
</div></div></div></div></div><div><div><div><div>NUMBER:
<div>537054
</div></div></div></div></div><div><div><div><div>DATE:
<div>Nov 6, 2025</div></div></div></div></div></div></div>

Manager Category Management Originals BB & Partner

Flora Food Group

<div>
 <strong>
  About Flora Food Group
  <br/>
  <br/>
 </strong>
 We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can&rsquo;t Believe It&rsquo;s Not Butter, Rama, and Violife, together with our local brands and Professional business.
 <br/>
 <br/>
 Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
 <br/>
 <br/>
 <strong>
  Assistant Brand Manager, Cream Category
  <br/>
  <br/>
 </strong>
 <strong>
  Istanbul, Turkey
  <br/>
  <br/>
 </strong>
 <strong>
  Job Purpose
  <br/>
  <br/>
 </strong>
 This is an exciting time to join a leading company for the spreads/butter + cream categories with aggressive ambition. We&rsquo;re looking to hire an Assistant Brand Manager, Cream Category. The Assistant Brand Manager would work on the creative development and execution of our activation programs as well as lead many key performance and operational aspects of the business, all while supporting Category Marketing Manager and Head of Marketing. This Assistant Brand Manager will join the Flora Food Group marketing team with a variety of opportunities to develop their marketing acumen and show leadership potential to further their career within the organization.
 <br/>
 <br/>
 <strong>
  Key Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Understand brand dynamics, consumer behaviour, and market trends in Turkey and export markets (Central Asia &amp; Caucasia).
  </li>
  <li>
   Support brand marketing plans tailored to local market needs.
  </li>
  <li>
   Analyse P&amp;L and drive profitability of the cream category.
  </li>
  <li>
   Monitor brand performance and identify growth opportunities.
  </li>
  <li>
   Develop and execute strategies with the marketing manager to increase brand awareness and penetration, ensuring delivery of penetration KPIs and turnover growth through analysis and tracking of key activities.
  </li>
  <li>
   Assist in all around marketing coordination and project management to deliver end-to-end seamless execution.
  </li>
  <li>
   Collaborate cross-functionally with sales, insights, finance, supply chain, and external partners.
  </li>
  <li>
   Lead innovation projects and ensure flawless NPD execution.
  </li>
  <li>
   Manage A&amp;P budgets and expense tracking with the marketing manager.
  </li>
  <li>
   Own digital and social media communication and PR activities.
  </li>
  <li>
   Project and network management from idea to market execution.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  About you!
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree with 3&ndash;4 years of marketing experience
  </li>
  <li>
   Strong analytical and communication skills
  </li>
  <li>
   Excellent analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal
  </li>
  <li>
   Self-driven, self-motivated, committed A-Player relentless on delivering goals
  </li>
  <li>
   A team player accountable, open minded who likes to work in a rapid and agile way with various competencies and departments by being result oriented
  </li>
  <li>
   High energy, positive attitude, and focus
  </li>
  <li>
   Highly resilient and adaptive to changing circumstances
  </li>
  <li>
   Consistently demonstrate persistence and perseverance
  </li>
  <li>
   Good command of Windows applications (Excel &amp; PowerPoint are must)
  </li>
  <li>
   Excellent command of English
  </li>
  <li>
   FMCG and/or global company experience is a plus
  </li>
  <li>
   Are you a foodie? &ndash; genuine interest in cooking would be a bonus
   <br/>
   <br/>
  </li>
 </ul>
 You&rsquo;ll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact.
 <br/>
 <br/>
 You&rsquo;ll have to deliver on the commitments you make. And we&rsquo;ll give you the freedom and flexibility to do your job and build your own career.
 <br/>
 <br/>
 At Flora Food Group, we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete.
 <br/>
 <br/>
 If this position sounds interesting, please hit the apply button now!
 <br/>
 <br/>
 We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
 <br/>
 <br/>
 <em>
  Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
  <br/>
  <br/>
 </em>
 <em>
  No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
 </em>
</div>


Assistant Brand Manager, Cream Category

Unilever

<div>
 Unilever is currently hiring for Assistant Brand Manager &ndash; Knorr T&uuml;rkiye
 <br/>
 <br/>
 <strong>
  Function
 </strong>
 : Marketing
 <br/>
 <br/>
 <strong>
  Reports to
 </strong>
 : Foods Marketing Lead &amp; Knorr Brand Manager
 <br/>
 <br/>
 <strong>
  Scope
 </strong>
 : Local
 <br/>
 <br/>
 <strong>
  Location:
 </strong>
 &Idot;stanbul
 <br/>
 <br/>
 <strong>
  Terms &amp; Conditions:
 </strong>
 Full Time
 <br/>
 <br/>
 <strong>
  About Unilever
  <br/>
  <br/>
 </strong>
 With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people &ndash; we believe that when our people work with purpose, we will create a better business and a better world.
 <br/>
 <br/>
 At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead we will equip you with the tools you need to shape your own future.
 <br/>
 <br/>
 <strong>
  Job Purpose
  <br/>
  <br/>
 </strong>
 Unilever is the place where you can bring your purpose to life with the work that you do &ndash; creating a better business and a better world. And this is an exciting opportunity to lead and drive Unilever&rsquo;s growth engine into the future! We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our brand strategy across consumer-facing channels.
 <br/>
 <br/>
 Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio, you will be part of the marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels.
 <br/>
 <br/>
 <strong>
  What Will Your Main Responsibilities Be
  <br/>
  <br/>
 </strong>
 As the Assistant Brand Manager &ndash; Knorr, you will be responsible from:
 <br/>
 <br/>
 <ul>
  <li>
   Responsible for Knorr portfolio in Turkey.
  </li>
  <li>
   Leading innovation / renovation / saving projects with project teams &amp; other functional teams to bring products to market on time including creating winning trade stories for 2025 &amp; onwards.
  </li>
  <li>
   Business Accountability, Driving Competitive Growth &amp; Profitability targets for the brand
  </li>
  <li>
   Co-creating the strategy and 8 quarter plans of the brand focusing on the trends &amp; the business objectives.
  </li>
  <li>
   Working closely with agency partners &amp; global team to ensure Knorr becomes the wingman in every kitchen by always having an outstanding brand communication &amp; activation.
  </li>
  <li>
   Working with media and digital marketing &amp; commerce teams to plan &amp; execute &amp; optimize the media plans for relevant categories.
  </li>
  <li>
   Co-leading the P&amp;L of Knorr
  </li>
  <li>
   Other Foods category wide responsibilities
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What You Need To Succeed
  <br/>
  <br/>
 </strong>
 Experiences &amp; Qualifications
 <br/>
 <br/>
 <ul>
  <li>
   University degree in related fields.
  </li>
  <li>
   +3 years marketing experience in FMCG sector
  </li>
  <li>
   Excellent fluency in Turkish and English
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Skills
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Marketing skills: brand development, brand performance analysis
  </li>
  <li>
   Rigor to be able to navigate in a complex environment full of opportunities
  </li>
  <li>
   Personal ambition to succeed and guided by a strong Inner Game
  </li>
  <li>
   Obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs.
  </li>
  <li>
   Embrace a high growth mindset with strong love for consumers, shoppers and customers.
  </li>
  <li>
   Excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.
  </li>
  <li>
   Equipped with media savvy particularly in digital marketing and know-how.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Leadership
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   You are energized by delivering fantastic results. You are an example to others &ndash; both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
  </li>
  <li>
   As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
  </li>
  <li>
   Critical SOL (Standards of Leadership) Behaviors
  </li>
  <li>
   PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner&rsquo;s mindset, using data and insight to make decisions.
  </li>
  <li>
   PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  </li>
  <li>
   CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  </li>
  <li>
   PURPOSE &amp; SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  </li>
  <li>
   AGILITY: Explores the world around them, continually learning and developing their skills.
   <br/>
   <br/>
  </li>
 </ul>
 Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
 <br/>
 <br/>
 Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
</div>


Knorr Assistant Brand Manager

<div><div>Unilever is currently hiring for Assistant Brand Manager &ndash; Knorr T&uuml;rkiye<br>
<br>
<b>Function</b>: Marketing<br>
<b>Reports to</b>: Foods Marketing Lead &amp; Knorr Brand Manager<br>
<b>Scope</b>: Local<br>
<b>Location:</b> &#304;stanbul<br>
<b>Terms &amp; Conditions: </b>Full Time<br>
<br>
<b>ABOUT UNILEVER</b><br>
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people &ndash; we believe that when our people work with purpose, we will create a better business and a better world.<br>
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead we will equip you with the tools you need to shape your own future.<br>
<br>
<b>JOB PURPOSE</b><br>
Unilever is the place where you can bring your purpose to life with the work that you do &ndash; creating a better business and a better world. And this is an exciting opportunity to lead and drive Unilever&rsquo;s growth engine into the future! We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our brand strategy across consumer-facing channels.<br>
<br>
Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio, you will be part of the marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels.<br>
<br>
<b>WHAT WILL YOUR MAIN RESPONSIBILITIES BE</b><br>
As the Assistant Brand Manager &ndash; Knorr, you will be responsible from:<br>
<ul><li>Responsible for Knorr portfolio in Turkey.</li><li>Leading innovation / renovation / saving projects with project teams &amp; other functional teams to bring products to market on time including creating winning trade stories for 2025 &amp; onwards.</li><li>Business Accountability, Driving Competitive Growth &amp; Profitability targets for the brand</li><li>Co-creating the strategy and 8 quarter plans of the brand focusing on the trends &amp; the business objectives.</li><li>Working closely with agency partners &amp; global team to ensure Knorr becomes the wingman in every kitchen by always having an outstanding brand communication &amp; activation.</li><li>Working with media and digital marketing &amp; commerce teams to plan &amp; execute &amp; optimize the media plans for relevant categories.</li><li>Co-leading the P&amp;L of Knorr</li><li>Other Foods category wide responsibilities</li></ul><br>
<b>
WHAT YOU NEED TO SUCCEED</b><br>
Experiences &amp; Qualifications<br>
<ul><li>University degree in related fields.</li><li>+3 years marketing experience in FMCG sector</li><li>Excellent fluency in Turkish and English</li></ul><br>
<b>
Skills</b><br>
<ul><li>Marketing skills: brand development, brand performance analysis</li><li>Rigor to be able to navigate in a complex environment full of opportunities</li><li>Personal ambition to succeed and guided by a strong Inner Game</li><li>Obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs.</li><li>Embrace a high growth mindset with strong love for consumers, shoppers and customers.</li><li>Excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.</li><li>Equipped with media savvy particularly in digital marketing and know-how.</li></ul><br>
<b>
Leadership</b><br>
<ul><li>You are energized by delivering fantastic results. You are an example to others &ndash; both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.</li><li>As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.</li></ul><br>
<ul><li><b>Critical SOL (Standards of Leadership) Behaviors</b></li></ul>
o PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner&rsquo;s mindset, using data and insight to make decisions.<br>
o PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.<br>
o CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.<br>
o PURPOSE &amp; SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.<br>
o AGILITY: Explores the world around them, continually learning and developing their skills.<br>
<br>
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.</div><p></p><p>
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.</p></div>

<p></p><div><div><div><div><div><div><div><div><p>PURPOSE &amp; OVERALL RELEVANCE FOR THE ORGANIZATION</p><p>
:
</p></div><div>Ensure brand presence (global footprint) and sell-through at store level across all our Direct to Consumer (DTC) Channels (Own Retail, Factory Outlets and Franchise) within Turkey, via implementing plans at window, ISC, POS/POP, campaign pillars, aiming for retail excellence.</div>
<div>
Ensure seamless coordination and cooperation between global design agency, local print agency, VM team and channel teams while planning and executing retail marketing plans including responsibility for consumer activations that drive store traffic.</div><br>
<div></div>
<div>
Contribute to the creative processes that are run with various agencies, providing input to plans and coordinating brief, debrief, execution and post analysis stages.</div><br>
<div></div>
<div><p>
KEY RESPONSIBILITIES:
</p></div><ul><li>Provide input to the development of the overall local go-to-market plan against channel, account, store specific requirements</li>
<li>Update campaign calendar via coordination with HUB, CTC, Merch teams</li>
<li>Prepare local window activation &amp; In Store communication briefs in line with the global toolkits</li>
<li>Create and enhance agency and partner relationships; brief and debrief agencies to finalize the local assets, in terms of design and material</li>
<li>Ensure timely delivery and correct usage of all assets
</li><li>Cooperate with VM and DTC teams to ensure excellence at all executions</li>
<li>Analyze campaign KPIs, suggest action where needed
</li><li>Implement marketing activation plans for campaign / account specific needs by combining toolkit guidance with tailor-made ideas</li>
<li>Support new store openings and refits by a collaborative approach and deliver trade marketing assets on time in full</li>
<li>Track budget for all trade marketing executions</li></ul><br>
<p></p>
<div><p>
REQUISITE EDUCATION AND EXPERIENCE:
</p></div><ul><li>Minimum 3 years of experience in retail and/or trade marketing disciplines</li>
<li>Bachelors in related field required</li>
<li>Previous experience working in a global &amp; local matrix organization required</li>
<li>Consumer and/or sporting goods industries experience preferred</li>
<li>Strong interpersonal and influencing skills (e.g., relationship management, facilitation, coordination of cross functional project teams)
</li><li>Ability to provide input to and implement strategy</li>
<li>Creativity and attention to detail</li>
<li>Previous experience working with various agencies (creative, print, activation, event)</li>
<li>Language skills : Fluent in English (verbal and written)</li>
<li>IT skills : Outlook and Word: Basic; Excel and PowerPoint: advanced</li>
</ul>
</div></div></div></div></div><div><div><div><p>AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE&rsquo;S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.</p><p>
</p><ul><p>COURAGE: Speak up when you see an opportunity; step up when you see a need..</p>
<p>OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.</p>
<p>INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.</p>
<p>TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.</p>
<p>INTEGRITY: Play by the rules. Hold yourself and others accountable to our company&rsquo;s standards.</p>
<p>RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.</p></ul></div><br>
<p></p>
</div></div><div><div><div><div><br>
<b>AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
</b><br>
<br>
<b>&ndash; CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU &ndash;
</b><br>
<br>
<b>BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.</b><br>
<b>
</b></div></div></div></div></div><div><div><div><div><div><div>JOB TITLE:
<div>Senior Specialist Trade Marketing
</div></div></div></div></div></div><div><div><div><div>BRAND:
</div></div></div></div><div></div><div><div><div><div>LOCATION:
<div>Istanbul
</div></div></div></div></div><div><div><div><div>TEAM:
<div>Brand Management &amp; Communications
</div></div></div></div></div><div><div><div><div>STATE:
<div>Ista
</div></div></div></div></div><div><div><div><div>COUNTRY/REGION:
<div>TR
</div></div></div></div></div><div><div><div><div>CONTRACT TYPE:
<div>Full time
</div></div></div></div></div><div><div><div><div>NUMBER:
<div>537022
</div></div></div></div></div><div><div><div><div>DATE:
<div>Nov 6, 2025</div></div></div></div></div></div></div>

Senior Specialist Trade Marketing

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