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consumer insights associate manager all food brands

PepsiCo

<div>Overview:
<div>
Are you ready to explore PepsiCo and be part of this iconic multinational?</div><div></div><div> 
PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.</div><div></div><div> 
Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?</div><div></div><div> 
Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.</div><div></div><div> 
We are looking for a Consumer Insights Associate Manager (All Food Brands) to join our Marketing team based in Istanbul. The individual will be responsible for Consumer Insights Associate Manager (All Food Brands) and directly report to Senior Consumer Insights Manager.</div><div></div><div> 
A Space to Be You
</div><div>PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.</div>
Responsibilities:
<div>
Role will lead the &ldquo;Brand Insights&rdquo;, &ldquo;Content Insights&rdquo; and &ldquo;Growth Insights&rdquo; projects and processes for all food brands to drive growth for all channels via co-designing Brand Growth Strategy, developing and strengthening consumer insights, optimizing the create calendars, validation of creative ideas for communication for all food brands, leading ICP process, developing and managing tools and learnings. Main Objective: Catalyze short and long term growth thru designing Insights-led strategy, improve standards of brand communication, designing and optimizing the portfolio.</div><div></div><div> 
Brand Insights:</div><ul><li>
Develop brand positioning and strategy insights by analyzing and understanding the functional and emotional foot print of all food brands brand, role and source of growth. Emotional territory and communication style of all food brands and competition and feeding the learnings into brand development and ICP processes.</li></ul><div>
Content Insights:</div><div>
Creative and Content Development:</div><ul><li>
Lead and execute validation and optimization of creative concepts by identifying test tools and methodologies, ensure evaluation of all ideas vs norms/Action standards. Identify optimization opportunities and co-lead development with brand create teams. Provide consultancy on concept development stage according to meta-learnings.</li><li>
Lead and execute pack design tests by identifying test tools and methodologies, ensure evaluation of all new pack design vs norms actions standards. Evaluate all pack design according to visibility, desirability and fit to brand, identify optimization opportunities and feed into brand development process.</li><li>
Lead and execute new creative idea tests by identifying test tools and methodologies, ensure evaluation of new creative ideas vs norms/ actions standards. Evaluate creative ideas according to fit to brand, fit to strategy and growth potential, identify strength and opportunities and optimization actions.</li></ul><div>
Content Qualification Insights:</div><ul><li>
Lead validation process of all brand hero content utilizing the ADA tools, evaluate all vs action standards, identify short term growth and long term brand power potentials, optimization opportunities and provide reco for create teams.</li></ul>
Qualifications:
<ul><li>University degree</li><li>
At least 8 years of insights experience</li><li>
Have proven examples of leadership &amp; influence skills</li><li>
Have strong time management capabilities</li><li>
Fluent in English and Turkish</li><li>
High ownership</li><li>
Trustable team player</li><li>
Stake holder management from different backgrounds</li><li>
Analytical thinking &amp; story telling via merging different sources</li><li>
Ability to have multitasking muscle</li><li>
Have quick adoption on changes</li><li>
Project Management &ndash; have robust experience of managing multi functional processes with multiple senior stakeholders.</li><li>
Strategic Insights &ndash; have a good command on how to generate and interpret big scale consumer insights, data and mega trends and their impacts on consumers and categories to develop actionable insights.</li><li>
Consumer Insights &ndash; to understand how to define certain types of audiences that fit to brand`s targets and how brands work with their generic and specific target audiences (growth targets definition, audience segmentation and prioritization, communication development for specific target audiences etc.)</li><li>
Analytical background &ndash; to be clear how to work with different types of data / analytical-minded approach and attention to details</li></ul></div>

Consumer Insights Associate Manager (All Food Brands)

Flora Food Group

<div><div>About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.</div> 
Consumer Insights Lead- Emerging Markets

Location: Istanbul
Primary Location: Dubai (Alternative: Amsterdam)

About the position

We're looking for a bold, data-driven, consumer-loving insights leader to guide our journey. As the Consumer Insights Lead, you will be the voice of the consumer at the leadership table, fueling strategy, innovation, and execution with insights that matter.

Reporting to the SVP Marketing Emerging Markets, your mission will be to ensure every decision is backed by truth, relevance, and forward-thinking foresight. You will build step up our consumer understanding in the Emerging Markets.

What will you do
<ul>
<li>Strategic Insights Leadership: You will define and execute consumer insights strategy for the Emerging Markets, integrating traditional research with advanced analytics and AI- powered solutions to translate consumer insights into actionable business strategies and growth opportunities.</li>
<li>Consumer Understanding &amp; Research Excellence: Design and implement world class qualitative and quantitative research programs to identify macro and micro trends shaping the future of food, health, and sustainability across the Emerging Markets.</li>
<li>Market Intelligence &amp; Category Strategy: Use syndicated data sources monitor market trends and identify white space opportunities to develop actionable business insights which translate into growth.</li>
<li>Innovation &amp; Brand Acceleration: Partner with R&amp;D and Innovation teams to validate ideas, test new concepts, refine go-to-market plans and support brand teams.</li>
<li>Team Building &amp; Budget Mastery: Foster a culture of curiosity, experimentation, and continuous learning within the Emerging Markets marketing team. Optimize research investments and manage insights budget for maximum ROI.</li>
<li>Cross-Functional Collaboration: Partner closely with Marketing, Innovation, Sales, and Digital Commerce, IT and Data, Legal and relevant external teams into all business decisions as required.</li>
</ul>
So, what does it take to be successful in this role?

An Insight-Driven Strategist with 20+ years' experience in consumer insights, market research, or analytics especially in CPG, Food or wellness

A Storyteller with Impact: You distill data into compelling narratives that influence, inspire, and drive results; turning numbers into brand-defining moments.

Relentlessly Curious &amp; Insight-Obsessed: Expertise in advanced analytics and foresight capabilities

A Trusted Business Partner: You're more than a data provider&mdash;you're a strategic ally who shapes decisions, not just reports on them.

Consumer Champion: You live and breathe the voice of the consumer, thriving in fast-paced, purpose-driven environments where insight fuels action.

A Visionary with Foresight: You don't just spot trends&mdash;you connect the dots, turn signals into strategy, and insight into impact

What's next?

This is a career-defining opportunity to work with our high-impact brands in a high-energy, high-accountability environment. If you recognise yourself in this profile, apply now and be part of this exciting journey. Apply now at www.florafoodgroup.com

We prefer to receive your application before 10th December 2025.<div>
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.</div></div>

Consumer Insights Lead- Emerging Markets

Opella

<div>About The Job
 
 
At Opella Healthcare, we are united by one shared Mission &ndash; we work passionately every day, to put Health in Your Hands . We are committed to making healthcare as simple as it should be, thus helping people help themselves. This Mission is the core of our philosophy, driving all that we do to focus on people&mdash;our consumers, customers, healthcare professionals, employees, and the Opella Brands that support them.
 
 
As a top three global player in Consumer Healthcare, we are raising the bar with a bold ambition to grow, perform, and outpace the market. We aim to build a more agile and responsive organization capable of delivering our Vision and Mission.
 
 
To achieve this, we need exceptional talent to shape Opella&rsquo;s future and help us succeed. Together, we embrace our Challenger spirit, driven by our commitment to be Outcome-obsessed, Courageous, Radically Simple, and All-In Together.
Job Purpose
Zone Brand Lead, AMET responsible to build loved brands and deliver market share / financial growth targets by showcasing end-to-end marketing excellence &amp; uplifting capabilities of broader team.
Owns and drives end-to-end marketing for Brands in Scope across AMET from strategy to execution including brand building, consumer understanding &amp; insights, market analytics, innovation, integrated consumer / HCP communication and KPI tracking to drive in year growth and future growth opportunities.
Key Accountabilities 
<ul><li>Brand plan &amp; strategy : Lead, deploy, embed consumer centred, data backed &lsquo;one&rsquo; zone strategic plan working with cross functional teams, aligned with global strategy where applicable.
</li><li>Brand building: Develop brand fundamentals (Brand Pulse) for local brands / input or deploy in a consistent way for global brands to ensure we build strong, loved and enduring brands.
</li><li>Leadership : Lead, coach and inspire brand managers, agency partners &amp; cross functional teams to ensure excellence in 360 execution.
</li><li>Consumer Champion: Stay abreast with consumer motivations and trends instilling a culture to systematically uncover latest consumer, shopper, HCP insights. Integrate these into business strategy by identifying strategic &amp; tactical growth opportunities. Bring the consumer &lsquo;inside Opella building&rsquo; and champion their needs and how our brands can best serve them.
</li><li>Innovation : Lead product renovation/innovation pipeline from concept to in-market launch excellence, in collaboration with science hub and manufacturing / supply teams.
</li><li>Consumer / HCP Engagement &amp; Experience Plan : Develop integrated HCP &amp; consumer assets &amp; campaigns activating across the entire eco-system; elevate creative excellence and media effectiveness across channels; experiment and stay on top of latest trends like AI or gaming.
</li><li>Business management : Oversee IBP demand forecast and brand P&amp;Ls with optimal A&amp;P investment and continued focus on prioritisation and mapping progress against top deliverables.
</li><li>Performance focus: Drive results focus, build monthly cadence for team to stay on top of what&rsquo;s working / what&rsquo;s not working and taking action proactively to course correct or scale fast.
</li></ul>Core competencies
<ul><li>Consumer 1st mindset &amp; approach
</li><li>Leader with ability to motivate and influence teams who may not be direct reports
</li><li>Strategic brand builder
</li><li>Data user, believer in forward looking analytics, performance driven
</li><li>Innovative, open and curious to continuously learn &amp; improve
</li><li>Ability to balance long-term strategic priorities with short-term business needs
</li><li>Strong communicator and storyteller
</li><li>Business focused and relish problem-solving
</li><li>Agile mindset, flexibility to adapt to constantly changing business needs and environment 
</li></ul>Experience &amp; Qualification:
<ul><li>Senior (&gt;10 years work experience) marketing professional w/ background in consumer goods and/or consumer healthcare
</li><li>Experience in local and regional roles, multi country experience
</li><li>Previous management experience of multiple direct reports
</li><li>Proven success in growing brands / categories
</li><li>Financial and P&amp;L acumen
</li><li>Sales, Trade Marketing and / or E-commerce experience
</li><li>Innovative, open and curious to continuously learn &amp; improve
</li><li>Degree in Marketing / Business Administration or similar.
</li></ul>WHY US?
 
 
At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.
 
 
We Are Challengers.
 
 
We Are Dedicated To Making Self-care As Simple As It Should Be. That Starts With Our Culture. We Are Challengers By Nature, And This Is How We Do Things
 
 
All In Together: We keep each other honest and have each other's backs.
 
 
Courageous: We break boundaries and take thoughtful risks with creativity.
 
 
Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
 
 
Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.
 
 
Join us on our mission. Health. In your hands.
 
 
www.opella.com/en/careers</div>

AMET Zone Brand Lead Probiotics & Liver care

Anker Innovations LTD

<div>
 
 
 About Anker Innovations
 
 Anker Innovations is a leading consumer electronics company with over 10 years of experience. As a publicly traded company in China, we are highly recognized in North America, Japan, and Western Europe, including the UK, Germany, and Austria. We are best known for
 
 Anker, the world&rsquo;s #1 mobile charging brand
 
 . In recent years, we have expanded our portfolio with successful brands such as
 
 soundcore
 
 (premium audio &amp; smart portable home projectors),
 
 eufy
 
 (robotic vacuums, home appliances and security cameras).
 
 
 
 
 
 Anker Innovations (stock code: 300866) is one of China&rsquo;s largest global smart hardware brands by revenue, and we are committed to building world-renowned consumer electronics brands with cutting-edge technology at the core. With
 
 more than 100 million loyal users across 100+ countries, our products are trusted globally.
 
 
 
 
 
 
 In connection with our rapid growth in the Turkish market, we are currently seeking a PR Manager to support our operations in Turkey and Greece.
 
 
 
 
 
 
 Key Responsibilities
 
 As a PR Manager, you will play a crucial role in expanding our brand presence in the region, ensuring effective communication and managing media relations. Your responsibilities will include:
 
 <ul>
 <li>
 
 Media Relations:
 
 Serve as the point of contact for media partners, offering reliable support with all essential PR tools. This includes responding to inquiries, pitching our products, managing sample requests, assisting the media during review phases, creating engaging content, and maintaining strong media relationships.
 </li>
 <li>
 
 Event Support:
 
 Support the planning and execution of PR events in the region - including logistics, media outreach, and on-site organization to ensure impactful execution.
 </li>
 <li>
 
 PR Strategy &amp; Content Planning:
 
 As our portfolio expands, we are looking for creative ideas and activities to enhance brand awareness in the market. You will contribute your strategic thinking and creativity to drive Anker's presence in the region.
 </li>
 <li>
 
 Content Development:
 
 With Anker&rsquo;s diverse product portfolio, we require content that resonates with local audiences. Ideally, you will be skilled in writing original material and localizing content from the regional team to align with local insights.
 </li>
 <li>
 
 Commitment to Integration:
 
 You will work closely with our teams in Turkey (Istanbul), regional office in Poland, and China, seamlessly integrating your expertise to achieve the best possible results.
 </li>
 </ul>
 
 
 Qualifications:
 
 
 <ul>
 <li>
 Proven track record in developing and executing consumer PR campaigns (min. 4 years of experience, preferably in the tech sector)
 </li>
 <li>
 Ability to manage media relationships across technology, lifestyle, and local/national outlets.
 </li>
 <li>
 Strong organizational skills, good judgement and ability to prioritize in a fast-paced environment.
 </li>
 <li>
 Experience working with cross-functional teams (e.g., product, marketing, social media).
 </li>
 <li>
 Confident public speaker and presenter, able to represent the brand at media briefings and events.
 </li>
 <li>
 Fluent in both
 
 English
 
 and
 
 Turkish
 
 (written and spoken), knowledge of
 
 Greek
 
 as an additional asset.
 </li>
 </ul>
 
 
 
 
 
 Why Join Us?
 
 We are looking for someone who shares our passion for consumer technology and can help us expand our presence in exciting new markets. If you&rsquo;re ready to contribute creatively to Anker&rsquo;s growth and success, we want to hear from you!
 
</div>

Public Relations Manager for Turkey and Greece

Şölen

<div>
 
 
 Youth &amp; Young Adult Brands ( Biscolata, Boombastic, Nutymax, Papita )
 
 
 
 
 Who We&rsquo;re Looking For
 
 
 
 A strategic, hands-on
 
 Marketing Manager
 
 with a strong passion for consumer insight, portfolio growth, and commercial impact in FMCG. You turn insights, analytical skills into action, lead cross-functional teams, and deliver measurable results.
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Build and execute brand strategy and multi-year growth roadmap.
 </li>
 <li>
 Translate market/consumer insights into product, comms, and channel plans.
 </li>
 <li>
 Lead portfolio management (pricing, pack architecture, formats).
 </li>
 <li>
 Own A&amp;P budgeting and contribute to brand P&amp;L measure and optimize ROI.
 </li>
 <li>
 Orchestrate 360&deg; communication (creative + media) with agencies; optimize performance across TV/digital/social/Influencer/BTL.
 </li>
 <li>
 Partner with Sales &amp; Trade Marketing on channel growth, in-store activations and activation plans.
 </li>
 <li>
 Coach ABMs/MTs; align internal and external stakeholders (R&amp;D, Supply, Finance, procurement, research, agencies).
 </li>
 <li>
 Track KPIs (market share, volume, revenue, profitability, MMM/ROAS, brand health ) and run continuous improvement.
 </li>
 </ul>
 
 
 Qualifications
 
 
 <ul>
 <li>
 10+ years in marketing with team management experience.
 </li>
 <li>
 Excellent command of English; strong communication and stakeholder leadership.
 </li>
 <li>
 Commercial acumen (pricing, promo economics, channel dynamics, profitability).
 </li>
 <li>
 Analytical mindset; advanced planning &amp; organizational skills.
 </li>
 <li>
 Passion for marketing with can do attitude.
 </li>
 <li>
 Experience leading agencies/research partners and cross-functional teams; coaching/people leadership.
 </li>
 </ul>
 
 
 Location
 
 
 <ul>
 <li>
 
 Balance G&uuml;ne&scedil;li &ndash; Istanbul
 
 </li>
 </ul>
 
 
</div>

Marketing Manager

Anker Innovations

<div>
 
 Anker Innovations is a forward-thinking company dedicated to pioneering innovative solutions in consumer electronics. Our mission is to deliver exceptional products and services that enhance the lives of our customers. As we continue to expand our footprint, we are seeking a talented Marketing Manager to join our team and drive our presence in the Turkish market across our different brands. You will be responsible for developing and implementing our brand and product marketing strategy in the Turkish market for our 3 major brands: Anker, eufy and soundcore. You will lead a team of Brand Managers, work closely with Sales and Go-to-Market Managers, cooperate with key customers and our Central Marketing team to achieve regional business objectives. This position will be based in Istanbul.
 
 
 
 
 
 
 Responsibilities:
 
 
 <ul>
 <li>
 Develop annual Turkey brand strategic plans based on brand objectives and local consumer insight, including event calendars, content development, and integrated marketing.
 </li>
 <li>
 Develop &amp; execute Turkey new product launch strategies and campaigns, including co-MKT activities with strategic customers to achieve brand and business goals.
 </li>
 <li>
 Implement brand perception plans (copy, visual concepts, events) based on marketing strategies, product positioning, and selling points.
 </li>
 <li>
 Coordinate &amp; develop media strategies and plans based on brand and new product launch objectives.
 </li>
 <li>
 Oversee content marketing; develop and maintain influencer relationships on social media platforms; analyze market and consumer needs and adjust content strategies.
 </li>
 <li>
 Collect user and brand insights from other markets and or competitors, innovative cross-industry cases, and competitive intelligence; provide reporting to support strategic decision-making.
 </li>
 </ul>
 <li>
 </li>
 
 
 Requirements:
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Communications, Business, or a related field.
 </li>
 <li>
 +6 years of experience in Brand, Product and or E-Commerce Marketing, in the Turkish market.
 </li>
 <li>
 Proven track record of developing and executing successful Brand and Co-Marketing campaigns.
 </li>
 <li>
 Excellent written and verbal communication skills in both Turkish and English. Mandatory.
 </li>
 <li>
 Strong understanding of social media platforms, tools, and analytics.
 </li>
 <li>
 Ability to lead a team in a fast-paced environment.
 </li>
 <li>
 Creative thinker with strong problem-solving skills and attention to detail.
 </li>
 </ul>
 
 
</div>

Lead Brand Manager TR

<div>
 
 
 About &Scedil;&ouml;len
 
 
 
 &Scedil;&ouml;len is one of Turkey's leading companies in the chocolate and confectionery sector with its innovative products. Today, &Scedil;&ouml;len exports to over 120 countries and reaches millions of consumers globally with its strong brands.
 
 
 
 
 
 &Scedil;&ouml;len has a broad product portfolio that appeals to different consumer groups with brands such as Biscolata, Luppo, Ozmo, Milango, Nutymax and many more. With its products in the chocolate, biscuit, wafer, cake and innovative snack categories, it is highly appreciated not only in Turkey but also worldwide.
 
 
 
 
 
 Working with a mission to bring happiness to the lives of consumers around the world by offering them different and innovative products, &Scedil;&ouml;len aims to be a groundbreaking, bold and inspiring brand that represents Turkish chocolate on a global scale.
 
 
 
 
 
 We are now seeking a
 
 Digital Marketing Lead
 
 to elevate our digital presence and drive brand growth through impactful digital strategies.
 
 
 
 
 
 
 Role Overview
 
 
 
 As the Digital Marketing Lead, you will be responsible for developing and executing end-to-end digital marketing strategies that enhance brand visibility, consumer engagement, and business performance across all digital channels. This strategic role requires strong leadership, analytical thinking, and a deep understanding of digital trends, platforms, and tools. You will work closely with brand, media, e-commerce, and creative teams while reporting directly to the CMO.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Lead the development and execution of &Scedil;&ouml;len&rsquo;s digital marketing strategy including its applications.
 </li>
 <li>
 Manage digital media planning and performance marketing efforts (including programmatic, social, search, and video)
 </li>
 <li>
 Develop and execute data and application strategy for Solen
 </li>
 <li>
 Oversee social media content strategies and digital campaigns for brand awareness and engagement
 </li>
 <li>
 Collaborate with brand teams and agencies to deliver best-in-class digital creative and communication
 </li>
 <li>
 Track and analyze campaign performance using key KPIs and analytics tools; optimize based on insights
 </li>
 <li>
 Lead digital footprint of the brands (including website, applications, data strategy and content marketing initiatives)
 </li>
 <li>
 Ensure digital marketing activities are aligned with global brand strategies and local market dynamics
 </li>
 <li>
 Drive innovation and digital transformation across the marketing function
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Communication, Digital Media or related field
 </li>
 <li>
 Minimum 10 years of digital marketing experience, preferably in FMCG or consumer brands
 </li>
 <li>
 Proven track record of developing and executing digital strategies that drive brand and business results
 </li>
 <li>
 Strong knowledge of digital media buying, social platforms (Meta, TikTok, YouTube), SEO/SEM, and performance marketing tools
 </li>
 <li>
 Experience in working with creative and media agencies
 </li>
 <li>
 Data-driven mindset with excellent analytical and reporting skills
 </li>
 <li>
 Proficiency in tools such as Google Analytics, Meta Business Manager, Google Ads, and marketing automation platforms
 </li>
 <li>
 Excellent communication, project management, and stakeholder engagement skills
 </li>
 <li>
 Fluent in English (written and spoken)
 </li>
 </ul>
 
 
 
 
 
 Why Join &Scedil;&ouml;len?
 
 
 <ul>
 <li>
 Join a fast-growing global FMCG brand rooted in innovation and creativity
 </li>
 <li>
 Lead strategic digital initiatives with real business impact
 </li>
 <li>
 Work in a dynamic, collaborative, and flexible environment
 </li>
 <li>
 Be part of a marketing team that embraces technology and transformation
 </li>
 </ul>
 
 
</div>

Digital Marketing Lead

Explore 1186+ Consumer insights associate manager all food brands in R D Bus Jobs In Istanbul Turkey this December. Find roles across top companies and apply now to boost your career.