social content manager Jobs in New York United States

social content manager

social media and marketing manager Jobs in New York United States

social media and marketing manager

branded content manager Jobs in New York United States

branded content manager

content marketing manager Jobs in New York United States

content marketing manager

digital content manager Jobs in New York United States

digital content manager

content and social media manager

The Bowery Mission

<div>The Bowery Mission is a Christian, faith-based organization committed since the 1870s to serving people experiencing homelessness, hunger, and poverty. The Bowery Mission meets essential needs and creates transformative communities with men, women, children, and families in New York so that we can together overcome homelessness and poverty and flourish. 


As a key member of the Development Team, Content and Social Media Manager will develop and manage storytelling and digital content that elevates awareness, engagement, and support for the Mission. This role will lead content ideation and production across media formats, drive social media strategy, and ensure that storytelling reflects our values of compassion, dignity, and diversity.

The ideal candidate is a strong storyteller, social media native, and collaborative team player with a deep passion for justice and care for people experiencing homelessness and poverty. 


Specific responsibilities include but are not limited to:

Content Creation &amp; Storytelling
<ul>
<li>Develop compelling stories across multiple formats to raise awareness and support for The Bowery Mission.</li>
<li>Collaborate with the Director of Communications &amp; Marketing to maintain a content calendar.</li>
<li>Produce strategic donor-facing marketing collateral and support PR strategy.</li>
<li>Uphold a client-centered storytelling approach, coordinating interviews, photos, videos, and testimonials with sensitivity and informed consent.</li>
<li>Manage content protocols, including consent forms, style guides, and story archives.</li>
</ul>
Social Media Strategy
<ul>
<li>Lead the full content lifecycle across all platforms&mdash;from concept and creation to publishing and analytics.</li>
<li>Produce trend-aware, engaging, and on-brand social content to meet KPIs.</li>
<li>Act as The Bowery Mission&rsquo;s social media expert, monitoring trends, platform shifts, and best practices.</li>
<li>Analyze social performance and provide insights to improve engagement and reach.</li>
</ul>
Collaboration &amp; Support
<ul>
<li>Provide writing and content support across the organization, including fundraising, events, and program materials.</li>
<li>Draft boilerplates, program summaries, impact report content, and event scripts.</li>
<li>Support campaign planning with timely content for Direct Response Marketing.</li>
<li>Manage organizational style guide, ensuring clarity and consistency of messaging.</li>
<li>Maintain and organize The Bowery Mission&rsquo;s photo, video, and story libraries.</li></ul> 


Requirements: 
<ul>
<li>Embrace's the organization&rsquo;s Statement of Faith.</li>
<li>Bachelor&rsquo;s degree in Marketing, Communications, Media Production, or related field.</li>
<li>2&ndash;4 years of relevant professional experience (nonprofit experience a plus).</li>
<li>Strong compassion and commitment to serving vulnerable communities.</li>
<li>Exceptional storytelling, copywriting, and editing skills.</li>
<li>Proven ability to ideate, shoot, and edit compelling short-form social content.</li>
<li>Skilled in photography, videography, and editing tools (Splice, CapCut, Adobe Premiere, Canva, in-app editing suites).</li>
<li>Strong analytical skills and ability to translate insights into actionable strategies.</li>
<li>Excellent project management, time management, and attention to detail.</li>
<li>High integrity, with the ability to build trust with internal and external stakeholders.</li>
<li>Alignment with The Bowery Mission&rsquo;s Statement of Faith and Code of Conduct.</li></ul> 


Preferred:
<ul>
<li>Communication Skills: Exceptional writing and verbal skills; ability to adapt messaging for diverse audiences.</li>
<li>Teamwork &amp; Collaboration: Builds strong partnerships across internal teams and external stakeholders.</li>
<li>Strategic Thinking: Aligns communications efforts with organizational goals and anticipates trends.</li>
<li>Adaptability: Thrives in a dynamic environment with shifting priorities.</li></ul> 


Salary commensurate with relevant education &amp; experience: $70,000 - $78,000 annually. 
Due to the number of applications, we receive, we are only able to respond to qualified candidates who are selected for interviews. We sincerely appreciate all candidates for their interest in The Bowery Mission.</div>

Content and Social Media Manager

Maesa

<div>#MaesaMagic

The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches &amp; Nooks among other brands. For more information, visit www.maesa.com.

We are looking for a skilled &amp; passionate Associate Manager, Social Media + Content with proven experience in consumer goods (beauty preferred) to join our Integrated Marketing team. As the Associate Manager, Social Media + Content, for Hairitage, you are responsible for defining strategies and building annual social marketing plans by understanding the consumer's needs, customer and competitive landscape, social media metrics and market dynamics. This role will work closely with our retailer and key customer teams to ensure success and growth across the brand. This role is for someone who thrives in an entrepreneurial environment with the ability to work both independently and collaboratively with key cross-functional stakeholders in the company.

The Associate Manager, Social Media + Content will report to the Director, Integrated Marketing.

This role is based in NYC and you will be expected in office 3 days a week, at minimum.

Responsibilities
<ul>
<li>Lead the development of social strategy alongside Director, Integrated Marketing, ensuring it's in line with brand priorities and objectives across all owned channels</li>
<li>Craft and execute creative social media marketing plans tailored by platform (including TikTok, Instagram, YouTube Shorts, and emerging platforms) that layer into the larger brand strategy</li>
<li>Own social media content calendar planning and on-time execution across platforms</li>
<li>Conceptualize and create trending social media content on a weekly basis</li>
<li>Daily, weekly and monthly performance analysis to inform strategy and creative optimization; never afraid to pivot from existing plans or calendars</li>
<li>Exhibit best-in-class and timely community engagement, both proactive and reactive, always through brand tone of voice</li>
<li>Obsess over social media to identify NEW and emerging social content opportunities and trends, positioning brand at the forefront of culture amongst our target audience</li>
<li>Manage collaboration and go-to-market processes with key cross-functional partners, fostering an end-to-end process with robust project management skills</li>
<li>The ideal candidate will be forward-thinking, creative, attuned to the ever-evolving trends across social and deeply connected to consumer trends and cultural movements that resonate with our audience</li>
</ul>
Qualifications
<ul>
<li>2-3+ years of experience executing across social media and brand content strategies</li>
<li>Experience in a consumer facing brand; Beauty &amp; haircare experience preferred, but not required.</li>
<li>Knowledge of all major social platforms (key focus: TikTok, Instagram + YouTube Shorts), including their products, user behaviors, and trends</li>
<li>Experience with photo &amp; video content creation tools (e.g. CapCut, InShot, Canva, etc.)</li>
<li>Experience using social media reporting platforms such as Dash Hudson</li>
<li>Experience growing and maintaining brands on social media</li>
<li>Strong mix of creative and analytical thinking; equally grounded in insights, objectives, and KPIs while driving strong creative point of view and best practices</li>
<li>Finger on the pulse of culture &ndash; obsessed with pop culture and what's trending</li>
<li>Experience of taking pop culture trends and syncing them with brand</li>
<li>Ability to prioritize and manage multiple projects</li>
<li>Ability to pivot + adapt plans to changes in the market or with shifts to the brand's objectives</li>
<li>Exceptional attention to detail, organizational and communication skills; ability to manage multiple priorities at once</li>
</ul>
What We Offer

$70,000/yr - $80,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.

Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.

Our Commitment to You

At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline. We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the &quot;new&quot; without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors &mdash; all through a spirit of warmth and inclusivity. As set forth in Maesa's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

#LI-Hybrid</div>

Associate Manager, Social Media + Content, Hairitage

Natural Outcome

Natural Outcome Skincare - Social Media Are you passionate about creating dynamic digital experiences and engaging audiences through live interactions? We are seeking an energetic and detail-oriented Social Media Manager/Live Stream Host to elevate our brand presence across various platforms. In this role, you will craft compelling content, manage social media accounts, and host lively live streams that captivate viewers and foster community engagement. Your enthusiasm and creativity will drive brand awareness, boost online visibility, and create memorable experiences for our audience. This paid position offers a fantastic opportunity to showcase your digital marketing talents while connecting with a vibrant online community.MUST INCLUDE A LINK/PORTFOLIO WITH YOUR PAST CONTENT CREATION.Duties<ul><li>Develop and execute innovative social media strategies across platforms such as Facebook, Instagram, TikTok, and YouTube to increase engagement and followers</li><li>Plan, produce, and host live streaming sessions that highlight products, events, or brand stories in an energetic and authentic manner</li><li>Create eye-catching graphics, videos, and photography using tools like Photoshop and Illustrator to enhance content appeal</li><li>Manage social media calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules</li><li>Conduct social listening to monitor brand mentions, industry trends, and audience feedback for real-time engagement opportunities</li><li>Optimize content for SEO by incorporating relevant keywords and hashtags to improve discoverability</li><li>Analyze web analytics and social media metrics with Google Analytics and web analytics tools to measure campaign performance and refine strategies</li><li>Collaborate with public relations teams to craft positive messaging and manage relationship building with influencers or partners</li><li>Proofread all content meticulously to maintain brand voice and ensure accuracy before publication</li></ul>Skills<ul><li>Bring your passion for digital storytelling, live interaction skills, and technical expertise to create memorable online experiences that resonate worldwide.</li></ul>Job Types: Full-time, Part-timePay: From $20.00 per hourWork Location: Hybrid remote in New York, NY 10001

Social Media Manager/Live Stream Host

WHOLESALE FLOORING & PAINT LLC

Job Overview We are seeking a dynamic and creative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across various platforms. The ideal candidate will be responsible for developing innovative content strategies, managing social media channels, and implementing marketing campaigns that drive engagement and growth. This role requires a strong understanding of digital marketing tools, social listening, SEO, and branding to effectively connect with our target audience and enhance our online reputation.Responsibilities<ul><li>Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase brand visibility.</li><li>Manage daily social media management tasks using tools like Hootsuite and Buffer, including scheduling posts, monitoring engagement, and analyzing performance metrics with Google Analytics and web analytics tools.</li><li>Create compelling content including graphics, videos, photography, and written posts using Adobe Creative Suite (Photoshop, Illustrator, Video editing tools) to ensure consistent branding and high-quality output.</li><li>Conduct keyword research and SEO optimization to improve organic reach and search engine rankings.</li><li>Implement social listening techniques to monitor brand reputation, industry trends, and competitor activities.</li><li>Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI.</li><li>Collaborate with the public relations team to craft press releases, media outreach strategies, and relationship management initiatives.</li><li>Oversee branding initiatives across digital channels to maintain a cohesive brand voice.</li><li>Track campaign performance through web analytics and adjust strategies accordingly for continuous improvement.</li><li>Support e-commerce activities by integrating social media efforts with online sales channels.</li></ul>Requirements<ul><li>Proven experience in social media marketing, digital marketing, or related roles with a strong portfolio of successful campaigns.</li><li>Proficiency in Adobe Creative Suite (Photoshop, Illustrator), Adobe Creative Cloud applications, and video editing software.</li><li>Hands-on experience with social media management tools such as Hootsuite and Buffer.</li><li>Knowledge of SEO best practices, keyword research, Google Analytics, web analytics, and social listening tools.</li><li>Strong graphic design skills with an eye for visual storytelling through photography and video content creation.</li><li>Familiarity with Facebook Advertising platform and other paid social media advertising options.</li><li>Excellent proofreading skills with attention to detail in content creation.</li><li>Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.</li><li>Strong relationship management skills for engaging with influencers, partners, media outlets, and community members. This role offers an exciting opportunity for a creative professional passionate about digital marketing to make a significant impact on our brand&rsquo;s growth trajectory through innovative strategies and compelling content creation.</li></ul>Job Type: Full-timePay: Up to $1,000.00 per weekBenefits:<ul><li>Employee discount</li><li>Flexible schedule</li><li>Referral program</li></ul>Work Location: In person

Social Media and Marketing Manager

Shake Shack

<div>
 *Our secret to leading the way in hospitality? We put our people first!*
 
 
 At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you&rsquo;ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.
 
 
 Join us and Be a Part of Something Good.
 
 
 *Job Description*
 
 
 Shake Shack is looking for a dynamic and highly creative Social Media Content Specialist to join our team. This person will help lead Shake Shack&rsquo;s creative storytelling on social, communicating our elevated food, sense of community and unmatched culture through an engaging, social-first lens. Core responsibilities include day-to-day creative concepting and execution, content management, and identifying creative trends on social media.
 
 
 This role is highly collaborative and will report directly to the Director of Social Media. Our ideal candidate is food, pop culture, and community-obsessed. They have a keen eye for great creative and provide a constant stream of innovative ideas. They&rsquo;re a hard-worker, creative problem solver, and a multi-tasker that will hit deadlines in a fast-paced environment. They have excellent verbal and written communication skills and impeccable attention to detail.
 
 
 *This position is primarily open to candidates who can work from our New York City Support Center Support which currently operates on a hybrid schedule of three days per week in the office but is open to candidates located in a commutable distance from the ATL Support Center.*
 
 
 
 Key Responsibilities
 
 
 
 Social media is an ever-changing field; although you will have some routine responsibilities, adaptability is key in this role. This list should give you a good idea of what your day-to-day obligations will be:
 
 
 <ul>
 <li>
 Conceptualize and lead the creation of compelling evergreen content, content series, and campaign content
 </li>
 <li>
 Own editorial content calendar for all social media platforms, supporting evergreen content and large-scale brand initiatives and identifying key moments in culture
 </li>
 <li>
 Lead execution of in-house and off-site photo and video shoots
 </li>
 <li>
 Manage a team of freelance content creators
 </li>
 <li>
 Maintain an elevated and cohesive aesthetic, persona and voice for Shake Shack on TikTok, Instagram/Stories, Facebook, X, LinkedIn and other social media platforms
 </li>
 <li>
 Write, edit, curate, schedule and publish original social media content that reflects our brand tone and voice
 </li>
 <li>
 Stay on top of trending content types, memes, graphics, and regularly share ideas on how to apply them for Shake Shack
 </li>
 <li>
 Work with community manager to source relevant user-generated content and stories
 </li>
 <li>
 Perform administrative work such as invoicing and budget tracking as needed
 
 
 </li>
 </ul>
 
 Skills &amp; Knowledge
 
 
 
 <ul>
 <li>
 Have on-set experience and a portfolio that demonstrates beautiful, imaginative, and strategic social content, copy, and campaigns
 </li>
 <li>
 Consider yourself a "creator" with a strong visual eye, eager to share and execute on new and interesting ideas
 </li>
 <li>
 Can be comfortable behind and in front of the camera
 </li>
 <li>
 Ability to capture and edit photo and video content for social media
 </li>
 <li>
 Strong knowledge of native social platform editing capabilities as well as editing tools and software
 </li>
 <li>
 Excellent grammar and written communication skills with an ability to adapt tone and voice to various audiences
 </li>
 <li>
 Obsessed with emerging platforms, digital culture, trends and technology
 </li>
 <li>
 Familiarity with social media tools (e.g., Sprout Social)
 
 
 </li>
 </ul>
 
 Experience
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree
 </li>
 <li>
 1-3 years of social media/content marketing experience
 </li>
 <li>
 Experience with social media content creation from concepting to execution
 </li>
 <li>
 Experience writing high-quality copy across multiple media types &ndash; including social media and blogs
 
 
 </li>
 </ul>
 
 Benefits At Shake Shack
 
 
 
 A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:
 
 
 <ul>
 <li>
 Weekly Pay and Performance bonuses
 </li>
 <li>
 Shake Shack Meal Discounts
 </li>
 <li>
 Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
 
 
 </li>
 </ul>
 * Medical, Dental, and Vision Insurance*
 
 
 * Employer Paid Life and Disability Insurance*
 
 
 * 401k Plan with Company Match*
 
 
 * Paid Time Off*
 
 
 * Paid Parental Leave*
 
 
 <ul>
 <li>
 Access to Employee Assistance Program on Day 1
 </li>
 <li>
 Pre-Tax Commuter and Parking Benefits
 
 
 </li>
 </ul>
 * Flexible Spending and Dependent Care Accounts*
 
 
 <ul>
 <li>
 Development and Growth Opportunities
 </li>
 <li>
 Eligibility criteria applies
 
 
 </li>
 </ul>
 Pay Range - $78,087.50 - $100,462.50Click the "*Apply*" button above to apply for this opening.
 
 
 *About Us*
 
 
 Beginning as a hot dog cart in New York City&rsquo;s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built&hellip;and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
 
 
 *Shake Shack is an Equal Opportunity Employer *
 
 
 All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
</div>

Social Media Content Specialist

Betches Media

<div>
 
 About Us
 
 
 
 Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we&rsquo;ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.
 
 
 Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.
 
 
 This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.
 
 
 
 Description
 
 
 
 Do you ever read a piece of branded content and think &ldquo;I could do that
 
 so
 
 much better?&rdquo; Did your teacher call you a &ldquo;social butterfly&rdquo; during your parent-teacher conferences in 5th grade? Are you so chronically online that you can share every single twist and turn of the
 
 Love is Blind
 
 love triangles? If you answered &ldquo;yes&rdquo; to any of these questions, you might be *perfect* as Betches&rsquo; next Branded Content Manager.
 
 
 Betches Media is seeking a hilarious and creative branded content manager to help our team craft fun, effective web, newsletter, and social content for our brand partners. We&rsquo;re looking for someone who can nail the delicate balance between hilarious content and showing our clients off to our audience in a way that makes them say, &ldquo;I want that!!&rdquo; The ideal candidate is a huge Betches fan, a marketing wiz, and, above all, an ace at seamlessly combining voice-driven language with client KPIs.
 
 
 This role reports to the Senior Director of Branded Content and will work cross-functionally with multiple departments, including sales, editorial, and marketing. You should have demonstrated strong, clean writing skills, be extremely organized, and have experience in branded content.
 
 
 If interested, candidates should have examples of all relevant work experience. In other words, we want to see examples of your funniest writing, especially for branded or marketing projects.
 
 
 
 Roles &amp; Responsibilities
 
 
 
 <ul>
 <li>
 Write, execute, and appear in engaging, humorous content for branded content across web, social, and newsletters, incorporating brand messaging while staying true to the Betches voice
 </li>
 <li>
 Script social video series alongside our branded video team
 </li>
 <li>
 Work closely with the data and analytics teams to assess content performance and shift strategy based on those findings
 </li>
 <li>
 Advocate for our content during all stages of the branded content process to ensure it&rsquo;s executed in alignment with our most recent findings, best practices, and audiences in mind
 </li>
 <li>
 Work closely with organic content teams to implement key learnings and share performance insights
 </li>
 <li>
 Collaborate frequently and efficiently with other areas of the business, including marketing, editorial, and sales
 </li>
 <li>
 Sit-in on both internal and external kick-off calls and work closely with the account management team to craft and edit content that aligns with client needs
 </li>
 <li>
 Serve as the touchpoint for organic content managers to ask questions, share suggestions, and raise concerns regarding branded content day to day
 </li>
 <li>
 Work closely with the senior director of branded content to ideate big-picture ideas around tentpoles, key pulse moments, and other larger campaigns
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 3-5 years of branded content strategy and/or editorial experience
 </li>
 <li>
 Strong knowledge of branded marketing and editorial strategies
 </li>
 <li>
 Proven track record in producing engaging marketing or editorial content
 </li>
 <li>
 A demonstrated ability to write engaging, funny, and clean copy in line with the Betches voice
 </li>
 <li>
 The agility and flexibility to work in a small, fast-moving team and a growing business
 </li>
 <li>
 Exceptional organizational skills with the ability to juggle multiple tasks and meet tight deadlines
 </li>
 <li>
 Familiarity with and strong enthusiasm for entire Betches Media brand
 </li>
 <li>
 Quick, witty creative mindset with a knack for ideation and thoughtful experimentation
 </li>
 <li>
 Bachelor&rsquo;s degree from an accredited college or university preferred
 </li>
 <li>
 Proficient in Adobe Illustrator, Photoshop, Canva or After Effects
 
 
 </li>
 </ul>
 
 Compensation
 
 
 
 The expected annual base salary for this role is $80,000 - $100,000. Years of experience, skills, and other factors such as location are considered when determining the salary offered. Total compensation and offer package will include the following perks below.
 
 
 
 Learn More About Our Culture And Perks
 
 
 
 
 Our DEI+ Commitment
 
 
 
 At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.
 
 
</div>

Branded Content Manager

EBONY Media

<div>
 
 The Company
 
 
 
 Since 1945,
 
 EBONY
 
 has celebrated chronicled Black excellence and leadership worldwide. In January 2021, the iconic brand was relaunched under new ownership as
 
 EBONY
 
 Media Group, a diversified multi-platform media company. This is an exciting chapter for the beloved brand, and we are looking for talented, enthusiastic candidates to join our close-knit, highly collaborative team. We&rsquo;re calling all innovators and creators who want to be part of the legacy by helping shape
 
 EBONY
 
 &rsquo;s future
 
 
 
 The Role
 
 
 
 The
 
 Social Media Lead
 
 is responsible for elevating, expanding, and innovating EBONY&rsquo;s digital presence across all social platforms. This individual owns strategy, execution, team leadership, and audience performance, and will play a critical role in shaping how EBONY shows up in culture every day.
 
 
 The ideal candidate is
 
 digitally native
 
 , deeply fluent in multicultural storytelling, and has a proven track record of building high-engagement communities on Instagram, TikTok, YouTube, and emerging platforms. They understand cultural currency, audience behavior, and what it takes to scale reach and impact through intentional, authentic, and highly shareable content.
 
 
 This role also requires strong video expertise, especially vertical formats, along with creative direction and on-site capture experience at events, red carpets, and cultural moments. The Social Media Lead will manage mid-level Social Media Managers and guide early-career team members.
 
 
 
 What You Will Do
 
 
 
 
 Audience Growth and Content Strategy
 
 
 
 <ul>
 <li>
 Build a growth plan that increases reach, engagement, and meaningful community
 
 
 </li>
 </ul>
 Develop daily and weekly social content that aligns with
 
 EBONY
 
 &rsquo;s POV, brand identity, and cultural impact.
 
 
 Identify cultural moments, trending conversations, and opportunities to elevate
 
 EBONY&rsquo;
 
 s voice. Collaborate across editorial, creative, and video to develop
 
 social-first franchises
 
 , series, and recurring content formats.
 
 
 
 Video and Creative Production
 
 
 
 <ul>
 <li>
 Produce and direct vertical content at events, red carpets, photo/video shoots, and live moments.
 </li>
 <li>
 Review and approve social concepts, captions, and final output
 </li>
 <li>
 Develop with internal creative team on brand visual formats that strengthen the digital presence across platforms
 
 
 </li>
 </ul>
 
 Team Leadership
 
 
 
 <ul>
 <li>
 Manage and support mid-level Social Media Manager
 </li>
 <li>
 Set standards for creative excellence, platform performance, and workflow.
 </li>
 <li>
 Lead daily stand-ups, content reviews, and weekly planning processes.
 </li>
 <li>
 Maintain a high bar for communication, collaboration, and accountability.
 
 
 </li>
 </ul>
 
 Platform Management and Daily Execution
 
 
 
 <ul>
 <li>
 Oversees daily posting and engagement across all social platforms, including X, TikTok, YouTube, and LinkedIn, and Meta, ensuring consistent brand voice and performance.
 </li>
 <li>
 Use tools such as Sprout Social for scheduling, reporting, and publishing
 </li>
 <li>
 Maintain a comprehensive content calendar including planned and reactive content
 </li>
 <li>
 Manage comments, audience responses, and community guidelines
 </li>
 <li>
 Ensure content is optimized for each platform&rsquo;s best practices
 
 
 </li>
 </ul>
 
 Paid Social and Analytics
 
 
 
 <ul>
 <li>
 Support paid social campaigns when needed
 </li>
 <li>
 Review analytics weekly and monthly to guide content decisions
 </li>
 <li>
 Identify patterns and shifts in audience behavior to strengthen performance
 </li>
 <li>
 Present insights and recommendations to leadership
 
 
 </li>
 </ul>
 
 Cross Functional Collaboration
 
 
 
 <ul>
 <li>
 Work with teams across EBONY as needed to support brand activations, partnerships, and major moments
 </li>
 <li>
 Bring digital insights into creative development and campaign planning
 
 
 </li>
 </ul>
 
 Required Experience
 
 
 
 <ul>
 <li>
 Proven success scaling social presence for multicultural or culturally rooted brands, with measurable growth in followers, reach, and engagement.
 </li>
 <li>
 Deep fluency with major platforms (TikTok, YouTube, Meta, X, LinkedIn) and their distinct cultures, algorithms, and best practices.
 </li>
 <li>
 Strong experience in social video planning and execution, vertical formats, on-site capture, and creative direction.
 </li>
 <li>
 Demonstrated experience managing mid-level talent and supporting early-career creatives.
 </li>
 <li>
 Background in digital-first, creator-led, and community-centric organizations.
 </li>
 <li>
 Strong analytical skills with comfort using scheduling, reporting, and insights tools.
 </li>
 <li>
 Excellent captioning and creative storytelling skills tailored to platform and audience.
 
 
 </li>
 </ul>
 
 Preferred Experience
 
 
 
 <ul>
 <li>
 Experience authentically supporting Black audiences or diverse communities.
 </li>
 <li>
 Experience covering high-profile events, red carpets, or talent activations.
 </li>
 <li>
 Expertise in developing creator partnerships, influencer strategy, and platform relationship building.
 </li>
 <li>
 Ability to build digital franchises and recurring content formats.
 
 
 </li>
 </ul>
 
 Key Competencies
 
 
 
 <ul>
 <li>
 Creative vision and digital intuition.
 </li>
 <li>
 Leadership presence and cultural fluency.
 </li>
 <li>
 Strong communication and organizational skills.
 </li>
 <li>
 Ability to work efficiently and deliver high-quality work.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 5+ years of progressive experience in social media management, digital content creation, and platform strategy (with at least 3 years in a managerial role).
 </li>
 <li>
 Deep expertise in major platforms and emerging social technologies.
 </li>
 <li>
 Demonstrated expertise with CMS platforms (WordPress and others) and a deep understanding of how SEO, metadata, and accessibility standards drive cross-platform discovery, engagement, and audience growth. Brings a social-first mindset and the ability to translate EBONY&rsquo;s storytelling into high-impact digital experiences that lead the marketplace.
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 Demonstrated experience in leading teams and building high-performing social media operations.
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 Exceptional attention to detail, brand alignment, and cultural relevance in storytelling and design.
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 Outstanding communication and collaboration skills, with the ability to influence and align cross-functional teams.
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Social Lead

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