Digital Marketing Specialist
- Dubai, United Arab Emirates
Posted 2 days ago
About the role
Digital Marketing Specialist – Organic
Location: Dubai, UAE – On-site
Employment Type: Full-time
Department: Organic Marketing
Hiring: Immediate
About the Role
We are looking for an experienced and results-driven Digital Marketing Specialist – Organic to join our Organic Marketing Department in Dubai.
The role will be responsible for managing and growing the Group’s organic digital presence across multiple business verticals, with a strong focus on SEO, content marketing, social media, website optimization, lead generation, and organic performance.
Key Responsibilities
- Manage and grow the company’s social media presence across Instagram, Facebook, LinkedIn, and YouTube, with future expansion to other platforms.
- Develop and execute SEO strategies to improve organic rankings, website traffic, visibility, and lead generation.
- Conduct keyword research, competitor analysis, content optimization, and SEO performance monitoring.
- Plan, write, optimize, and publish SEO-focused blogs and website content.
- Manage content calendars and ensure consistent publishing across business verticals.
- Coordinate website content updates, technical improvements, page-speed optimization, broken-link checks, and other website requirements.
- Develop and manage organic digital campaigns across multiple business verticals.
- Coordinate with internal teams, offshore SEO specialists, freelancers, and external agencies.
- Support the creation and management of video content, creative assets, newsletters, and digital campaigns.
- Monitor website and social media analytics and prepare regular performance reports.
- Track organic leads, conversions, keyword rankings, website traffic, domain authority, and other relevant KPIs.
- Conduct regular competitor analysis across social media, websites, YouTube, and other digital channels.
- Manage and maintain CRM-related marketing data and lead tracking.
- Research and recommend relevant AI and digital marketing tools to improve marketing efficiency.
- Ensure website and marketing content complies with applicable UAE laws, regulations, and advertising requirements.
- Work closely with business vertical heads and sales teams to improve the quality and effectiveness of organic leads.
Key Performance Areas
- Organic keyword ranking and SEO growth
- Website traffic and engagement
- Qualified organic lead generation
- Lead-to-conversion performance
- Blog and content publishing
- Social media growth and engagement
- Website performance and content quality
- Competitor analysis and market visibility
- Organic campaign performance
Requirements
- Proven experience in digital marketing with strong expertise in SEO and organic marketing.
- Strong understanding of on-page SEO, off-page SEO, keyword research, content optimization, and analytics.
- Experience managing social media platforms and digital content.
- Strong content writing and editing skills.
- Experience with website content management and optimization.
- Ability to analyze digital marketing data and translate insights into actionable strategies.
- Experience using SEO and digital marketing tools such as SEMrush, Surfer SEO, Google Search Console, or similar platforms is preferred.
- Strong communication, coordination, and project management skills.
- Ability to manage multiple business verticals and priorities simultaneously.
- UAE experience is an advantage.
What We Offer
- Opportunity to work across multiple established business verticals.
- Exposure to international SEO and digital marketing campaigns.
- A dynamic and fast-paced working environment.
- Opportunity to take ownership of organic marketing strategies and performance.
Immediate joining is preferred.
Location: Dubai, UAE – On-site
Apply now with your updated CV with subject line: Digital Marketing Specialist - Organic to hrdept@flyingcolour.com
Job Type: Full-time
Pay: AED4,500.00 - AED5,500.00 per month
Work Location: In person