seo specialist

communication specialist Jobs in Istanbul

communication specialist

content and media executive Jobs in Istanbul

content and media executive

content creator copywriter Jobs in Istanbul

content creator copywriter

content executive

content strategist

Gürok Grup

<div>
 
 As G&uuml;rok Group, we have been maintaining our strong position among Turkey's largest private sector groups for 77 years. With our experience of more than 25 years in the glass industry, we continue to grow with GCA in glass packaging solutions and world's 5th largest table glass brand LAV. While we pursue our activities with G&uuml;rok Kiremit and Lapis Yap&inodot; in the construction and industry sector; with more than 30 years of experience in the tourism sector, we keep growing with Ali Bey Hotels &amp; Resorts, as well as JOALI Maldives and JOALI BEING in the ultra-luxury segment.
 
 
 
 
 
 In our journey to build a stronger and more innovative group, we have three basic principles that motivate us: Think Unlimited, Act Brave, Do Good&hellip;
 
 
 
 
 
 We invite
 
 Content and Media Executive
 
 candidates who will add value to our company with their ideas and experiences to be a part of the G&uuml;rok Family.
 
 
 
 
 
 
 Who We Are Looking For;
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Communication, Marketing, Media, Advertising, or related fields,
 </li>
 <li>
 Minimum 6 years of experience in content management, digital media, social media, or content strategy,
 </li>
 <li>
 Strong background in copywriting, brand tone development, and content strategy,
 </li>
 <li>
 Proven experience in managing and executing end-to-end corporate communication projects,
 </li>
 <li>
 Strong understanding of agency collaboration models and effective cooperation with NGOs,
 </li>
 <li>
 Advanced writing skills with the ability to develop press releases, news articles, corporate messages, speeches, and promotional materials,
 </li>
 <li>
 Hands-on experience in content development and advertising processes for digital channels and social media,
 </li>
 <li>
 Strong verbal and written communication abilities with a developed visual perspective,
 </li>
 <li>
 Closely follows global trends in communications, advertising, and social impact projects,
 </li>
 <li>
 A creative, analytical, results-oriented team player with strong coordination skills,
 </li>
 <li>
 Proficient in MS Office; familiarity with Adobe Creative Cloud is a plus,
 </li>
 <li>
 Advanced English proficiency (written and spoken).
 </li>
 </ul>
 
 
 
 
 
 
 
 Your Responsibilities in This Role;
 
 
 
 
 <ul>
 <li>
 Contribute to the development and execution of communication strategies, including annual communication plans, budgeting, project development, and procurement processes,
 </li>
 <li>
 Manage the relationship between the brand and external agencies,
 </li>
 <li>
 Oversee brand advertising, campaign planning, and execution processes,
 </li>
 <li>
 Plan and manage corporate events, conferences, and organizational activities
 </li>
 <li>
 Develop content and communication materials for press, digital platforms, and social media,
 </li>
 <li>
 Create and support communication projects focused on sustainability and gender equality,
 </li>
 <li>
 Take part in sponsorship and social responsibility projects; manage relationships with NGOs and relevant stakeholders,
 </li>
 <li>
 Actively contribute to special projects such as the company&rsquo;s integrated annual report, corporate publications, and prestige books.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 What We Offer:
 
 
 <ul>
 <li>
 Continuous learning and development opportunities.
 </li>
 <li>
 Denge360 Wellbeing Programme.
 </li>
 <li>
 Dynamic and friendly work environment.
 </li>
 <li>
 Opportunity to work with new technologies.
 </li>
 <li>
 Competitive and comprehensive benefits including complementary and private health insurance.
 </li>
 </ul>
 
 
</div>

Content and Media Executive

Jigger Istanbul Kokteyl Tasarım ve Danışmanlık

<div>
 
 
 S&inodot;radan Olan&inodot; Reddeden, Kokteyl K&uuml;lt&uuml;r&uuml;n&uuml; Sanata D&ouml;n&uuml;&scedil;t&uuml;recek "
 
 
 Head of Content &amp; Community
 
 
 " Ar&inodot;yoruz.
 
 
 
 
 
 
 
 Jigger Istanbul Kimdir?
 
 
 
 Biz bir bar de&gbreve;iliz. Biz, kokteyl k&uuml;lt&uuml;r&uuml;ne y&ouml;n veren, "fine-drinking" deneyimini tasarlayan, re&ccedil;ete &uuml;reten ve sekt&ouml;re dan&inodot;&scedil;manl&inodot;k veren bir yarat&inodot;c&inodot; markay&inodot;z. Mekanc&inodot;l&inodot;k ile kar&inodot;&scedil;t&inodot;ranlara inat; bilimi, sanat&inodot; ve zanaat&inodot; merkeze al&inodot;r&inodot;z.
 
 
 
 
 
 
 Arad&inodot;&gbreve;&inodot;m&inodot;z Ki&scedil;i:
 
 
 
 Markam&inodot;z&inodot; sadece bir Instagram hesab&inodot; olarak de&gbreve;il, ya&scedil;ayan bir "Otorite" olarak konumland&inodot;racak; g&ouml;rsel d&uuml;nyam&inodot;z&inodot; "Dark &amp; Moody" esteti&gbreve;iyle y&ouml;netecek ve stratejik zekas&inodot;yla marka alg&inodot;m&inodot;z&inodot; koruyacak bir yol arkada&scedil;&inodot; ar&inodot;yoruz.
 
 
 
 
 
 
 Sorumluluklar&inodot;n ve Oyun Alan&inodot;n:
 
 
 
 
 
 
 &bull;
 
 Stratejik Konumland&inodot;rma:
 
 &Idot;sim benzerli&gbreve;i ya&scedil;ad&inodot;&gbreve;&inodot;m&inodot;z fiziksel mekanlarla (Roof Bar vb.) markam&inodot;z&inodot;n ayr&inodot;&scedil;mas&inodot;n&inodot; sa&gbreve;layacak, "Biz Mekan De&gbreve;il, Ekol&uuml;z" alg&inodot;s&inodot;n&inodot; g&uuml;&ccedil;lendirecek ileti&scedil;im stratejilerini y&ouml;netmek.
 
 
 &bull;
 
 &Idot;&ccedil;erik Mimarl&inodot;&gbreve;&inodot;:
 
 "The Architect" vizyonuyla; kokteyl yap&inodot;m&inodot;n&inodot; sadece bir tarif olarak de&gbreve;il, bir laboratuvar s&uuml;reci, bir kimya ve sanat olarak g&ouml;steren (Reels, Story) y&uuml;ksek kaliteli i&ccedil;erikler &uuml;retmek/y&ouml;netmek.
 
 
 &bull;
 
 Topluluk Y&ouml;netimi (Jigger Society)
 
 : Takip&ccedil;ileri m&uuml;&scedil;teri de&gbreve;il, bir "cemiyetin &uuml;yesi" gibi hissettirecek etkile&scedil;im kurgular&inodot; (Challenge'lar, Q&amp;A, E&gbreve;itim Serileri) yaratmak.
 
 
 
 &bull; Deneyim Tasar&inodot;m&inodot;:
 
 Dijital d&uuml;nyay&inodot; fiziksel deneyime d&ouml;n&uuml;&scedil;t&uuml;recek "Ghost Menu" (Gizli Tad&inodot;m Etkinlikleri) ve Pop-Up Workshop organizasyonlar&inodot;n&inodot; planlamak ve duyurmak.
 
 
 &bull;
 
 Trend Analizi
 
 : Global miksoloji trendlerini takip edip, T&uuml;rkiye'de ilk uygulayan ve konu&scedil;an marka olmam&inodot;z&inodot; sa&gbreve;lamak.
 
 
 
 
 
 
 Bekledi&gbreve;imiz Yetkinlikler:
 
 
 
 
 &bull; Rafine Zevkler:
 
 Gastronomi ve miksoloji d&uuml;nyas&inodot;na sadece ilgili de&gbreve;il, tutkulu. &Idot;yi bir kokteylin, buzun ve sunumun fark&inodot;n&inodot; bilen.
 
 
 
 &bull; G&ouml;rsel Hikaye Anlat&inodot;c&inodot;l&inodot;&gbreve;&inodot;:
 
 Foto&gbreve;raf ve videoda "High-End" esteti&gbreve;e hakim. Kurgu, &inodot;&scedil;&inodot;k ve kompozisyon dili kuvvetli.
 
 
 
 &bull; Kriz ve Alg&inodot; Y&ouml;netimi:
 
 Marka kimli&gbreve;ini koruma konusunda hassas, rakip/benzer marka alg&inodot;lar&inodot;n&inodot; zekice y&ouml;netebilecek stratejik k&inodot;vrakl&inodot;&gbreve;a sahip.
 
 
 
 &bull; Dijital Okuryazarl&inodot;k:
 
 Instagram algoritmalar&inodot;na hakim, sadece like de&gbreve;il "etki" (impact) odakl&inodot; d&uuml;&scedil;&uuml;nen.
 
 
 Neden Jigger Istanbul?
 
 
 
 
 
 &Ccedil;&uuml;nk&uuml; biz standartlar&inodot; takip etmiyoruz, onlar&inodot; belirliyoruz. E&gbreve;er "sadece post &ccedil;&inodot;kmak" de&gbreve;il, bir k&uuml;lt&uuml;r in&scedil;a etmek istiyorsan; portfolyonla/&ouml;zge&ccedil;mi&scedil;inle bizi &scedil;a&scedil;&inodot;rt.
 
 
 
 
</div>

Head of Content & Community

Aora Digital Agency

<div>
 
 
 Aora Digital Agency, farkl&inodot; sekt&ouml;rlerde SEO hizmetleri sunan profesyonel bir SEO ajans&inodot;d&inodot;r.
 
 
 
 Ekibimizi g&uuml;&ccedil;lendirmek &uuml;zere deneyimli, ara&scedil;t&inodot;rmay&inodot; seven ve stratejik d&uuml;&scedil;&uuml;nme becerisine sahip
 
 &Idot;&ccedil;erik Uzman&inodot;
 
 &nbsp;ar&inodot;yoruz.
 
 
 
 
 
 
 Sorumluluklar
 
 
 <ul>
 <li>
 M&uuml;&scedil;teri projeleri i&ccedil;in SEO uyumlu blog yaz&inodot;lar&inodot;, kategori a&ccedil;&inodot;klamalar&inodot; ve landing page i&ccedil;erikleri olu&scedil;turmak
 </li>
 <li>
 Anahtar kelime ara&scedil;t&inodot;rmas&inodot; yaparak i&ccedil;erik stratejisi olu&scedil;turmak
 </li>
 <li>
 Haz&inodot;rlanan i&ccedil;erikleri SEO kurallar&inodot;na uygun bi&ccedil;imde optimize etmek
 </li>
 <li>
 Farkl&inodot; sekt&ouml;rlerde h&inodot;zl&inodot; ara&scedil;t&inodot;rma yaparak i&ccedil;erik &uuml;retmek
 </li>
 <li>
 Mevcut i&ccedil;erikleri g&uuml;ncellemek ve performans iyile&scedil;tirmeleri yapmak
 </li>
 <li>
 &Idot;&ccedil;erik takvimi do&gbreve;rultusunda d&uuml;zenli teslim sa&gbreve;lamak
 </li>
 </ul>
 
 
 
 
 
 Nitelikler
 
 
 <ul>
 <li>
 
 Minimum 2 y&inodot;l SEO i&ccedil;erik &uuml;retimi deneyimi (ajans tecr&uuml;besi tercih sebebi)
 
 </li>
 <li>
 Ahrefs, Semrush, Google Trends gibi ara&ccedil;lara hakimiyet
 </li>
 <li>
 SEO odakl&inodot;, ak&inodot;c&inodot; ve &ouml;zg&uuml;n i&ccedil;erik &uuml;retebilme
 </li>
 <li>
 T&uuml;rk&ccedil;e yaz&inodot;m kurallar&inodot;na h&acirc;kimiyet
 </li>
 <li>
 Farkl&inodot; sekt&ouml;rlerde ara&scedil;t&inodot;rma yapabilme ve h&inodot;zl&inodot; uyum
 </li>
 <li>
 Deadline y&ouml;netimine &ouml;nem veren, sorumluluk sahibi
 </li>
 <li>
 Yapay zek&acirc; destekli i&ccedil;erik ara&ccedil;lar&inodot;n&inodot; verimli kullanabilme
 </li>
 <li>
 Takibi kuvvetli, ileti&scedil;imi kuvvetli, detaylara &ouml;zenli, terminlere dikkat eden,
 </li>
 </ul>
</div>

İçerik Uzmanı

Dentsu

<div>The purpose of this role is to partner with a senior strategist and the communications planning lead to deliver an understanding of the cultural narrative, ensures deliverables are grounded in a strategic set-up and partners with media activation teams on go-to market ideas.<div></div><div>
Job Description:</div><div>
Key responsibilities: 
Collaborates with internal team to deliver day to day strategic work for client(s), stewarding strategies through to execution in collaboration with internal team 
Delivers a point of view around a client's business/category, culture and consumer by compiling, analysing and interpreting information from various research sources (proprietary, syndicated, client provided), and apply to day to day briefs 
Repurposes agency thought leadership for clients. Contributes to agency or client thought leadership 
Briefs internal working teams and external media publishers/partners for ideation, lead and steer brainstorms 
Keeps a pulse on leading and emerging media channels/partners (with a skew towards digital) and how to apply them to media/consumer brief responses 
Mentors junior strategists 
Develops strong audience empathy through understanding quantitative and qualitative data inputs</div><div></div><div>
Location:</div>
Istanbul<div></div><div>
Brand:</div>
Carat<div></div><div>
Time Type:</div>
Full time<div></div><div>
Contract Type:</div>
Permanent</div>

Senior Digital Media Planner

Appier

<div>About Appier

Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier&rsquo;s mission is turning AI into ROI by making software intelligent. Appier now has 17 offices across APAC, Europe and U.S., and is listed on the Tokyo Stock Exchange (Ticker number: 4180). Visit www.appier.com for more information. 
 
About AdCreative.ai team

AdCreative.ai is a leading AI-powered platform transforming creative production for brands around the world. With a multidisciplinary team of over 80 professionals, we are building the future at the intersection of design and technology. As our design team continues to grow, we are looking for a senior creative leader to join us at our Istanbul headquarters.

About the role

This position is designed for a creative expert who will play a key role in supporting and guiding both the creative and operational workflows of the design department. More than just producing, we're looking for someone who will take initiative, bring a vision, and raise the overall quality of our creative output.

The Senior Creative Strategist will work closely with the design team, collaborate across departments, and contribute to high-impact projects&mdash;bringing both speed and creative depth to everything we produce. 
 
Work Setup: This role operates on a hybrid model, requiring you to work from our Istanbul office at least twice a week.
 
Office Address: 3F, Bebek, Cevdet Paşa Cd. No:69, 34342 Beşiktaş/İstanbul
 
District: Beşiktaş 
City: İstanbul

Responsibilities
<ul>
<li>Take an active role in idea development, design execution, and iteration within UI/UX projects</li>
<li>Contribute to the development and refinement of brand visual language and product experience</li>
<li>Support the creative team by providing feedback and ensuring high design quality</li>
<li>Approach each creative project with both aesthetic and functional insight</li>
<li>Provide leadership in creative workflows and collaborate effectively across disciplines</li>
<li>Integrate AI-powered tools or new-generation design technologies when appropriate</li>
</ul>
About you

[Minimum qualifications]
<ul>
<li>Minimum 5 years of professional experience in creative production, digital design, or UI/UX</li>
<li>Ability to work across multiple creative disciplines with strong aesthetic sensibility</li>
<li>Proficient in design tools such as Adobe Creative Cloud and other industry-standard platforms</li>
<li>Strong communication skills, a high sense of responsibility, and the ability to make effective decisions within a team</li>
<li>Fluent in English (both written and verbal)</li>
<li>Detail-oriented mindset with a proactive and solution-driven approach to creative challenges</li>
</ul>
[Preferred qualifications]
<ul>
<li>Familiarity with AI-based creative tools (Midjourney, RunwayML, ChatGPT, etc.)</li>
<li>Prior experience in digital product design, experience design, or creative strategy</li>
<li>Ability to think holistically about project flows, content structures, and user journeys</li></ul> 


Your Portfolio Matters Most. 
For this pivotal role, your portfolio is paramount&mdash;it's where your vision, impact, and unique creative voice truly shine. We are eager to see how your work reflects:
<ul>
<li>Exceptional Production Quality: Showcasing meticulous execution and a keen eye for detail.</li>
<li>Refined Aesthetic Sensibility: Demonstrating a sophisticated understanding of design principles and visual harmony.</li>
<li>Multidimensional Thinking: Revealing your ability to approach challenges with innovative, strategic, and user-centric solutions.</li>
</ul>
Please ensure your portfolio is readily accessible and thoughtfully curated, as it will be a cornerstone of our evaluation process. 


#LI-SW1</div>

Senior Creative Strategist (UI Design) - Hybrid, Istanbul

gerçekdüşler

<div>
 Sosyal Medya Y&ouml;neticisi Ar&inodot;yoruz!
 
 
 Ger&ccedil;ek D&uuml;&scedil;ler Marka &Idot;leti&scedil;im &amp; Reklam Ajans&inodot;
 
 
 25 y&inodot;l&inodot; a&scedil;k&inodot;n s&uuml;redir markalar&inodot;n hik&acirc;yelerini yazan, tasar&inodot;m&inodot;n, dijitalin ve stratejinin ayn&inodot; masada bulu&scedil;tu&gbreve;u
 
 Ger&ccedil;ek D&uuml;&scedil;ler
 
 ekibi, dijital evrenimizi daha da g&uuml;&ccedil;lendirecek bir
 
 Sosyal Medya Y&ouml;neticisi
 
 ar&inodot;yor.
 
 
 Bu pozisyon, sadece &ldquo;post girmek&rdquo; de&gbreve;il.
 
 
 Bu rol; markan&inodot;n dijital sesi olmak, do&gbreve;ru i&ccedil;eri&gbreve;i do&gbreve;ru zamanda konu&scedil;turmak, trendleri markan&inodot;n diline &ccedil;evirmek ve kreatif s&uuml;recin kalbinde yer almak demek.
 
 
 
 Yani K&inodot;saca
 
 
 
 
 Dijital vitrine y&ouml;n veren ki&scedil;i sensin.
 
 
 
 ✨
 
 Bu Rolde Seni Neler Bekliyor?
 
 
 
 <ul>
 <li>
 Markalar i&ccedil;in dijital ileti&scedil;im stratejisi olu&scedil;turmak
 </li>
 <li>
 &Idot;&ccedil;erik fikirleri &uuml;retmek, ak&inodot;&scedil;&inodot; kurgulamak
 </li>
 <li>
 Kreatif ekiple omuz omuza &ccedil;al&inodot;&scedil;mak
 </li>
 <li>
 Payla&scedil;&inodot;mlar&inodot; y&ouml;netmek, takvimi kontrol etmek
 </li>
 <li>
 Trendleri yakalay&inodot;p markaya &ldquo;yak&inodot;&scedil;&inodot;r&rdquo; h&acirc;le getirmek
 </li>
 <li>
 DM&ndash;yorum d&uuml;nyas&inodot;n&inodot; d&uuml;zenlemek
 </li>
 <li>
 Ayl&inodot;k raporlarla markan&inodot;n nabz&inodot;n&inodot; tutmak
 </li>
 <li>
 Gerekti&gbreve;inde &ldquo;Bu b&ouml;yle olmaz, &scedil;&ouml;yle daha iyi olur&rdquo; diyebilmek
 
 
 </li>
 </ul>
 
 K&inodot;sacas&inodot;
 
 
 
 
 Markan&inodot;n dijital karakterini sen &scedil;ekillendireceksin.
 
 
 
 ✨
 
 Arad&inodot;&gbreve;&inodot;m&inodot;z Zihin Yap&inodot;s&inodot;
 
 
 
 <ul>
 <li>
 Ajans deneyimi olan (2&ndash;4 y&inodot;l idealdir)
 </li>
 <li>
 &Idot;&ccedil;erik &uuml;retimini, trend takibini ve stratejiyi birlikte d&uuml;&scedil;&uuml;nebilen
 </li>
 <li>
 Dijital platformlar&inodot;n ruhunu bilen (Instagram, TikTok, YouTube vb.)
 </li>
 <li>
 Yarat&inodot;c&inodot; fikir &uuml;retebilen, d&uuml;zenli &ccedil;al&inodot;&scedil;an, takvim y&ouml;netimi g&uuml;&ccedil;l&uuml;
 </li>
 <li>
 Hem analiz yapabilen hem de kreatif tarafa yak&inodot;n durabilen
 </li>
 <li>
 Yazmay&inodot; seven, marka dilini y&ouml;netebilecek
 </li>
 <li>
 Ekip i&ccedil;inde enerjisiyle var olan biri
 
 
 </li>
 </ul>
 
 Bonus Puan
 
 
 
 &ldquo;&Scedil;u i&ccedil;erik &scedil;&ouml;yle u&ccedil;sa g&uuml;zel olurdu&rdquo; gibi c&uuml;mleleri kendili&gbreve;inden kuran biriysen
 
 
 
 ✨ Neden Ger&ccedil;ek D&uuml;&scedil;ler?
 
 
 
 Burada sadece i&scedil;ler &uuml;retilmiyor.
 
 
 Burada marka hik&acirc;yeleri yaz&inodot;l&inodot;yor, fikirler hayat buluyor, ekip birlikte b&uuml;y&uuml;yor.
 
 
 <ul>
 <li>
 25+ y&inodot;ll&inodot;k ajans deneyimi
 </li>
 <li>
 360&deg; entegre hizmet modeli
 </li>
 <li>
 Farkl&inodot; sekt&ouml;rlerde g&uuml;&ccedil;l&uuml; ve uzun soluklu markalar
 </li>
 <li>
 Strateji + Yarat&inodot;c&inodot;l&inodot;k + Deneyim &uuml;&ccedil;geni
 </li>
 <li>
 Hem profesyonel hem samimi bir ekip k&uuml;lt&uuml;r&uuml;
 </li>
 <li>
 &Uuml;retti&gbreve;in i&scedil;in ger&ccedil;ek kar&scedil;&inodot;l&inodot;&gbreve;&inodot;n&inodot; g&ouml;rebilece&gbreve;in bir ortam
 
 
 </li>
 </ul>
 
 Ve Tabii Ki
 
 
 
 
 Birlikte g&uuml;lecek, d&uuml;&scedil;&uuml;necek, &uuml;retecek bir ekip seni bekliyor.
 
</div>

Sosyal Medya Yöneticisi

Colgate-Palmolive

<div>
 No Relocation Assistance Offered
 
 
 Job Number #170833 - Istanbul, Turkey, Turkey
 
 
 
 Who We Are
 
 
 
 Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
 
 
 Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 
 
 We are seeking a
 
 Search Strategy Lead
 
 to lead the strategic evolution of our search ecosystem for Colgate-Palmolive across the Africa EurAsia Division.
 
 
 This leadership role will be responsible for
 
 transforming search into a primary engine for driving e-commerce growth,
 
 dominating our
 
 online presence
 
 , and
 
 fueling our 1PD pipeline
 
 for personalization.
 
 
 The ideal candidate will develop and pioneer our new
 
 AI-First Search Strategy
 
 , transforming how we win in this new landscape. This requires a visionary strategist with proven mastery of SEM (SEO/PPC) and Retail Media (Sponsored Search). This person will serve as the
 
 central strategic leader and evangelist
 
 for search, partnering with and empowering our local digital teams to orchestrate growth and set a new standard of digital excellence.
 
 
 
 Principal Duties And Responsibilities
 
 
 
 <ul>
 <li>
 Develop and execute a robust search strategy tailored to our top-priority Africa EurAsia markets to drive e-commerce sales and grow our online market share.
 </li>
 <li>
 Monitor all paid search campaigns across Google Ads and Sponsored Search on Retail Media Networks (RMN) to drive sales and product visibility on key e-commerce sites.
 </li>
 <li>
 Develop a comprehensive SEO strategy to improve organic search rankings through Answer Engine Optimization (AEO), defining content strategies for AI-driven search (e.g., Google SGE, Perplexity) and retrieval-based natural language processing (NLP) systems.
 </li>
 <li>
 Oversee the high-level goal of capturing high-quality first-party data (both known and unknown) through all search-related activities.
 </li>
 <li>
 Guide the content team in creating optimized content to appear in AI snapshots, instant answers, voice search, and featured SERPs (Search Engine Results Pages).
 </li>
 <li>
 Perform regular technical SEO audits and work with the web development team in LATAM to implement fixes (e.g., site speed, structured data, crawlability).
 </li>
 <li>
 Develop and manage scalable link-building strategies to enhance domain authority.
 </li>
 <li>
 Conduct A/B testing on ad copy, landing pages, and bidding models to drive continuous improvement.
 </li>
 <li>
 Define, monitor, and report on KPIs for all search initiatives, preparing detailed reports for senior management with actionable insights.
 </li>
 <li>
 Serve as the central in-house expert on search, providing guidance, training, and best practices to local subsidiary digital teams.
 </li>
 <li>
 Support all local teams to manage all paid media budgets, bidding strategies, and external agency performance to maximize ROAS and minimize CPA (Cost Per Acquisition).
 
 
 </li>
 </ul>
 
 Education, Experience, &amp; Skill Requirements
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Advertising, Marketing, Business, or a related field (or equivalent practical experience).
 </li>
 <li>
 Minimum 5 years of hands-on experience managing complex Search (SEO/PPC) campaigns, with deep experience in Retail Media and the evolving AI search landscape.
 </li>
 <li>
 Proven track record of successfully improving organic rankings and managing complex paid search campaigns with significant budgets.
 </li>
 <li>
 Expert knowledge of GA4, GSC, and Google Ads.
 </li>
 <li>
 Deep experience with standard search tools (Semrush, Ahrefs and Screaming Frog).
 </li>
 <li>
 Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
 </li>
 <li>
 Strong communication, presentation, and collaboration skills, with the ability to explain complex concepts to non-technical stakeholders, upskill brand teams, and influence senior management.
 </li>
 <li>
 Self-starter with an experimental (test-and-learn) mindset, capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance.
 </li>
 <li>
 Results-driven and oriented.
 
 
 </li>
 </ul>
 
 Perks of Role
 
 
 
 <ul>
 <li>
 International Working Environment
 </li>
 <li>
 Shuttle Services (Up to Pendik on Istanbul&rsquo;s Anatolian side and up to Bayrampa&scedil;a on main roads in the European side)
 </li>
 <li>
 Comprehensive Medical/Life insurance coverage
 </li>
 <li>
 24/7 Employee Assistance Program
 
 
 </li>
 </ul>
 
 Disclaimer - Interested candidates are requested to upload their resumes drafted in English language only.
 
 
 
 
 Our Commitment to Inclusion
 
 
 
 Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
 
 
 
 Equal Opportunity Employer
 
 
 
 Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
 
 
 Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
 
 
</div>

Search Strategy Lead

Explore 164+ Content strategist in Istanbul this December. Find roles across top companies and apply now to boost your career.