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digital content & social media specialist

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247 Hybrid Call Center

Location : Civic Centre, Bahria Town Phase 4, RawalpindiAbout The Company :24/7 Hybrid Call Centre is a subsidiary company of a UK based company and is located in Civic Center Bahria Town Phase 4, Rawalpindi. It provides call center and digital marketing services to businesses based in the UK.We are looking for a Digital Marketing Specialist for our office.About The Role :The Digital Marketing Specialist will oversee the digital marketing strategy for the organization, focusing on driving growth through online channels. This role requires a combination of creativity, analytical thinking, and deep knowledge of current digital marketing tools and strategies.Key Responsibilities:1. Campaign and Content Management:<ul><li>Plan and execute all digital marketing, including SEO/SEM, email, social media, and display advertising campaigns.</li><li>Design, build, and maintain the company&rsquo;s social media presence.</li><li>Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).</li><li>Oversee the content strategy for the organization, ensuring that it is aligned with the brand&rsquo;s voice.</li><li>Collaborate with the content team to create high-quality content that resonates with the target audience.</li></ul>2. SEO :<ul><li>Design and implement comprehensive SEO strategies to improve search engine rankings, drive traffic, and increase conversions.</li><li>Conduct thorough keyword research to identify opportunities for driving more traffic and optimizing existing content.</li><li>Optimize website pages for target keywords, including meta tags, headers, image alt texts, and internal linking structure.</li><li>Work with web developers to ensure proper technical SEO setups, such as site speed, mobile optimization, crawlability, and schema markup.</li><li>Optimize and manage Google My Business (GMB) listings, ensuring accurate information, responding to reviews, and maximizing the use of GMB features.</li><li>Develop and manage a link-building strategy to enhance the website&rsquo;s authority and visibility.</li><li>Manage and build local citations across relevant directories and platforms, ensuring consistency in NAP (Name, Address, Phone Number) information.</li><li>Regularly monitor and analyze website performance, using tools such as Google Analytics, Google Search Console, and other SEO software to identify trends, issues, and opportunities.</li><li>Conduct competitive analysis to identify market trends and areas for improvement.</li><li>Prepare regular reports on SEO performance, including traffic, rankings, and other key metrics. Provide actionable insights and recommendations to stakeholders.</li><li>Keep up to date with the latest SEO trends, algorithm updates, and best practices.</li></ul>3. GOOGLE AND META ADVT:<ul><li>Plan, create, and manage Google Ads campaigns across various channels (Search, Display, YouTube) to achieve business objectives.</li><li>Conduct thorough keyword research and selection to maximize campaign performance.</li><li>Write compelling ad copy, create engaging visuals, and design high-converting landing pages.</li><li>Regularly monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS) to identify trends and make data-driven decisions.</li><li>Continuously optimize campaigns through A/B testing, bid management, and ad copy revisions to improve performance and ROI.</li><li>Allocate and manage budgets effectively across campaigns, ensuring spend efficiency and meeting financial targets.</li><li>Generate detailed performance reports and provide actionable insights to stakeholders, highlighting key metrics and campaign outcomes.</li><li>Analyze competitors&rsquo; advertising strategies to identify opportunities and areas for improvement.</li><li>Keep up-to-date with the latest trends and best practices in Google Ads and digital marketing.</li><li>Ensure all campaigns adhere to Google Ads policies and guidelines.</li><li>Plan, create and manage paid advertising campaigns on Meta Ads to drive targeted traffic and coversions.</li></ul>4. WEBSITE MANAGEMENT:<ul><li>Website creation and management.</li></ul>Qualifications:Education: Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field.Experience: 3-5 years of experience in digital marketing.Skills:<ul><li>Proven experience in managing SEO/SEM/PPC, email, social media, and display advertising campaigns.</li><li>Strong understanding of current digital marketing concepts, strategy, and best practices.</li><li>Proficient in marketing research and statistical analysis.</li><li>Familiarity with web design and content management systems.</li><li>Excellent written and verbal communication skills.</li><li>Strong analytical skills and data-driven thinking.</li><li>Up-to-date with the latest trends and best practices in online marketing and measurement.</li></ul>Key Competencies:<ul><li>Creative thinker with the ability to develop innovative digital campaigns.</li><li>Strong problem-solving skills and attention to detail.</li><li>Ability to adapt to new trends and technologies quickly.</li><li>Team player with a collaborative mindset..</li><li>Excellent communication skills, both written and verbal.</li></ul>What We Offer : <ul><li>Market competitive salary.</li><li>Nice and supportive work environment.</li><li>Long term and stable job.</li><li>Numerous growth opportunites</li></ul>Job Type: Full-timeWork Location: In person

Digital Marketing Specialist (On-Site)

Hashtag Media

****Please read the requirements carefully before applying****Job Title: Ads Campaign Specialist Job Type: Hybrid, Full-Time Location: Gulberg Greens, Islamabad Days: Monday to SaturdayJob Description:We are seeking a performance-driven Ads Campaign Specialist to manage, optimize, and scale our paid advertising campaigns across platforms such as Google, Facebook, Instagram, LinkedIn, and Twitter. The ideal candidate must have a proven track record of driving sales and lead generation through ad campaigns specifically for Website Designing, SEO, and Social Media Marketing services. This role requires a blend of analytical thinking and creative flair, with the goal of driving qualified traffic, generating leads, and maximizing ROI through strategic ad placements and audience targeting.You'll be responsible for end-to-end campaign management&mdash;from planning and execution to tracking and reporting&mdash;while continuously testing and optimizing for better results.Key Responsibilities:<ul><li>Plan, create, and manage high-performing paid ad campaigns across Google Ads, Meta (Facebook &amp; Instagram), LinkedIn, and other relevant platforms.</li><li>Develop and execute campaigns aimed at generating leads and driving conversions for Website Designing, SEO, and Social Media Marketing services.</li><li>Conduct detailed audience segmentation, keyword research, and competitor analysis to guide campaign strategy.</li><li>Write compelling ad copy and work with design teams to develop scroll-stopping creatives and video ads tailored to each platform and objective.</li><li>Collaborate with the website design team for the creation and optimization of landing pages aligned with campaign goals.</li><li>Set up, monitor, and optimize conversion tracking using tools like GA4, Google Tag Manager, Facebook Pixel, and other event tracking solutions.</li><li>Run A/B tests on creatives, landing pages, audience segments, and bidding strategies to improve conversion rates and lower acquisition costs.</li><li>Analyze campaign performance data across key metrics such as CTR, CPC, CPA, CPM, ROAS, and conversion rate to ensure consistent ROI.</li><li>Manage and allocate ad budgets effectively, making data-driven decisions to scale top-performing campaigns and cut underperforming ones.</li><li>Prepare detailed performance reports with actionable insights and recommendations for future improvements.</li><li>Stay up-to-date with the latest advertising policies, platform changes, trends, and tools to ensure compliance and maintain campaign efficiency.</li><li>Collaborate with internal marketing and sales teams to align ad strategies with broader business goals and customer journeys.</li></ul>Requirements:<ul><li>Minimum 1 year of hands-on experience running paid campaigns that generated leads and sales for Website Designing, SEO, and Social Media Marketing services.</li><li>Strong understanding of ad targeting, bidding strategies, campaign structures, and performance marketing principles.</li><li>Share proven results and statistics from past campaigns in these service areas during the hiring process.</li><li>Proficient in tools such as Google Ads, Meta Ads Manager, GA4, Google Tag Manager, LinkedIn Campaign Manager, etc.</li><li>Analytical mindset with the ability to translate data into campaign decisions and actionable strategies.</li><li>Ability to manage multiple campaigns simultaneously while meeting deadlines and performance targets.</li><li>Up-to-date with the latest digital marketing trends, algorithm changes, and advertising best practices.</li><li>Certifications like Google Ads, Meta Blueprint, or other relevant credentials are a strong plus.</li></ul>Note: This is a hybrid role, primarily remote, with six working days a week. However, the employee is required to attend the office as needed or when requested by the management.Interested candidates: Please share your resume, portfolio showcasing successful ad campaigns, screenshots of Ads Manager with key performance metrics, and relevant sales or performance reports demonstrating ROI impact at career@hashtagmedia.aeJob Type: Full-timePay: From Rs50,000.00 per monthAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Work Location: In person

Ads Campaign Specialist

AK CONSULTANTS Pvt Ltd

Job Title: Digital Marketing SpecialistCompany: eduapply.comLocation: Islamabad (On-site)Job Type: Full-timeSalary: 60k - 80k______________About eduapply.com:Eduapply.com is a growing edtech platform that simplifies the global university application process for students and recruitment partners. With a presence across multiple countries, we&rsquo;re committed to helping students find the best educational opportunities worldwide. To support our rapid growth, we&rsquo;re hiring a Digital Marketing Specialist to join our in-house marketing team.______________Job Summary:As a Digital Marketing Specialist at eduapply.com, you will play a key role in driving online visibility, engagement, and lead generation. You&rsquo;ll be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms, while collaborating closely with our design, content, and admissions teams.______________Key Responsibilities:<ul><li>Plan, manage, and optimize performance marketing campaigns (Google Ads, Meta Ads, etc.)</li><li>Develop and implement SEO strategies to boost organic visibility and traffic</li><li>Manage social media content and engagement across platforms (Facebook, Instagram, LinkedIn)</li><li>Track and report on campaign performance using Google Analytics, GA4, and other tools</li><li>Create and manage email marketing campaigns and automation workflows</li><li>Collaborate with the creative team for compelling ad and content visuals</li><li>Monitor industry trends and propose innovative marketing ideas for lead generation</li></ul>______________Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field</li><li>2+ years of hands-on experience in digital marketing</li><li>Strong knowledge of Google Ads, Facebook/Meta Ads Manager, and SEO best practices</li><li>Familiarity with tools like Google Analytics, GA4, Search Console, SEMrush or Ahrefs</li><li>Excellent communication skills and attention to detail</li><li>Experience with email marketing platforms like Mailchimp or Zoho Campaigns</li></ul>______________Nice to Have:<ul><li>Experience in the education or edtech industry</li><li>Basic knowledge of WordPress or other CMS</li><li>Ability to edit visuals using Canva or Adobe tools</li><li>Understanding of student recruitment funnels and lead nurturing</li></ul>Job Type: Full-timePay: Rs60,000.00 - Rs80,000.00 per monthWork Location: In person

Digital Marketing Specialist

Devtrest Private Limited

About Us Devtrest Pvt Ltd is a fast-growing automation and SaaS company, providing custom business systems using GoHighLevel, Make, Zapier, and ManyChat. We build advanced marketing, sales, and support automation solutions for clients across multiple industries.As we continue to grow, we&rsquo;re looking for a Digital Marketing Associate who is highly skilled in media buying and campaign optimization. This is a key role for someone who lives and breathes Google Ads, Meta Ads, and understands how to combine creativity with data-driven decision-making to maximize ROI.Key Responsibilities<ul><li>Manage and optimize paid advertising campaigns on Google Ads and Meta Ads (Facebook/Instagram).</li><li>Plan, execute, and refine media buying strategies to drive conversions and brand growth.</li><li>Conduct A/B testing on creatives, copy, and audiences to identify high-performing strategies.</li><li>Monitor budgets, adjust bids, and maximize campaign ROI.</li><li>Use Google Analytics, Meta Business Suite, Meta Developers tools, and other platforms to track performance.</li><li>Collaborate with the content, design, and video teams to create compelling ad creatives.</li><li>Stay updated on industry trends, ad policies, and new features to maintain a competitive edge.</li><li>Provide regular performance reports and actionable insights to leadership.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field (or equivalent experience).</li><li>Minimum 2 years of hands-on experience in media buying and digital advertising.</li><li>Proven expertise in Google Ads &amp; Meta Ads (certifications are a plus).</li><li>Strong understanding of audience targeting, remarketing, and funnel strategies.</li><li>Proficiency with A/B testing and performance optimization.</li><li>Knowledge of Meta Business Suite, Ads Manager, and Meta Developers tools.</li><li>Analytical mindset with the ability to make data-driven decisions independently.</li><li>Creative thinker with a marketing-first mindset and attention to detail.</li></ul>What We Offer<ul><li>Competitive salary package.</li><li>Onsite work culture in Islamabad.</li><li>Opportunities for professional growth, certifications, and training.</li><li>A collaborative and supportive team environment.</li><li>Exposure to SaaS, automation, and the global digital marketing ecosystem.</li></ul>Job Type: Full-timePay: Rs50,000.00 - Rs70,000.00 per monthApplication Question(s):<ul><li>Please share a link to your portfolio or past campaign results (Google Ads/Meta Ads dashboards, case studies, or screenshots).</li><li>Do you hold any Google Ads or Meta Ads certifications? If yes, please provide the details.</li><li>What is the largest monthly ad spend you have managed, and on which platform?</li><li>Briefly describe a successful paid campaign you managed. What strategies did you use to improve performance?</li></ul>Experience:<ul><li>Meta Ads: 3 years (Required)</li><li>Google Ads: 2 years (Required)</li></ul>Language:<ul><li>fluent english (Required)</li></ul>Location:<ul><li>Islamabad (Required)</li></ul>Work Location: In person

Performance Marketing Associate

TAB ON TECH (PRIVATE) LIMITED

About TAB ON TECHTAB ON TECH (PVT) LTD is a fast-growing digital commerce and technology company managing multiple e-commerce brands and international client projects. We specialize in digital transformation, marketplace growth, and full-funnel marketing strategies. We are looking for a Marketing &amp; Ads Manager to lead our paid campaigns, influencer collaborations, and brand growth strategies across projects.Position: Marketing &amp; Ads ManagerAs the Marketing &amp; Ads Manager, you will be responsible for planning and executing paid media campaigns, seasonal marketing strategies, influencer partnerships, and cross-channel promotions. You&rsquo;ll work closely with the SEO team, Content Executives, and Designers to ensure unified messaging and ROI-focused results.Key ResponsibilitiesCampaign &amp; Event Planning<ul><li>Plan and execute marketing campaigns for product launches, seasonal events (Valentine&rsquo;s, Eid, Weddings, etc.), and client promotions.</li><li>Develop and manage marketing calendars aligned with business goals and seasonal opportunities.</li><li>Align campaigns with competitor research and industry trends.</li></ul>Paid Ads &amp; Media Buying<ul><li>Create, manage, and optimize Facebook, Instagram, Google, Pinterest, and TikTok ad campaigns.</li><li>Manage campaign budgets, track ad spend vs ROI.</li><li>Perform A/B testing on creatives, copy, and targeting strategies.</li><li>Set up and optimize retargeting campaigns to reduce abandoned carts and increase conversions.</li></ul>Influencer &amp; Brand Collaborations<ul><li>Identify and secure influencer partnerships for brand awareness and sales growth.</li><li>Oversee affiliate campaigns, sponsorships, and cross-promotional partnerships.</li><li>Track and report influencer ROI and maintain influencer databases.</li></ul>Analytics &amp; Reporting<ul><li>Track key metrics: CTR, Conversion Rate, CAC, ROAS.</li><li>Provide weekly/monthly reports on ad performance, campaign ROI, and improvement strategies.</li><li>Use analytics tools: Google Analytics, Meta Ads Manager, Klaviyo, Mailchimp, etc.</li></ul>Collaboration &amp; Coordination<ul><li>Work with the SEO Specialist to align organic and paid growth strategies.</li><li>Collaborate with the Social Media &amp; Content Executive to execute ad creatives, blogs, and social content.</li><li>Coordinate with the Graphics Designer for visuals and campaign assets.</li><li>Report directly to the Project Manager with updates and growth plans.</li></ul>Continuous Improvement<ul><li>Stay updated on ad trends and platform updates (Google, Meta, TikTok, Pinterest).</li><li>Propose new marketing channels and strategies for TAB ON TECH and client projects.</li><li>Suggest loyalty/reward programs and customer retention campaigns.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field.</li><li>4&ndash;6 years of experience in digital marketing, with a focus on paid media.</li><li>Proven experience managing campaigns across Facebook, Instagram, Google Ads, and emerging platforms.</li><li>Strong knowledge of e-commerce marketing (Shopify, Amazon, Etsy, or other marketplaces).</li><li>Experience with email/SMS automation tools (Klaviyo, Mailchimp, GHL, etc.).</li><li>Strong analytical and strategic thinking skills.</li><li>Excellent communication and leadership skills.</li><li>Ability to manage multiple campaigns across different clients/projects.</li></ul>What We Offer<ul><li>Competitive salary + performance bonuses.</li><li>Opportunity to manage multi-industry campaigns across international clients.</li><li>Collaborative, growth-oriented team culture.</li><li>Access to advanced marketing tools and budget management.</li><li>Career growth into Head of Marketing / CMO roles at TAB ON TECH.</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs130,000.00 per monthExperience:<ul><li>project management or operations: 4 years (Required)</li><li>International Digital Marketing: 3 years (Required)</li></ul>Location:<ul><li>Islamabad (Required)</li></ul>Work Location: In person

Digital Marketing Strategist & Ads Manager

Black And Black Creative

Black &amp; Black is an award-winning design, development &amp; e-commerce consultancy for Intelligent brands with exceptional expertise in Shopify Plus, with a subsidiary company, LifeTech Applications, in Islamabad and Lahore. We design, develop, and optimize e-commerce websites for some of the fastest-growing brands.Brands we have worked with include Oribe, Solid &amp; Striped, Krewe Sunglasses, Nili Lotan, N&eacute;cessaire, Birdies Slippers, Staud Clothing, Givenchy Trademark, The Lincoln Center for the Performing Arts, and the Whitney Museum.We&rsquo;re a lean team of 20+ designers, developers, solutions architects, and E-Comm consultants - spread across our Austin, New York, San Francisco, and Islamabad offices. We&rsquo;re looking for an Islamabad-based marketer. We are looking to grow over the next year and are looking for enthusiastic, bright, and ambitious people to join our team.Job DescriptionThe Marketing manager will play a key role in our company's growth strategy and will directly handle the company-wide marketing efforts, including company and client needs. The Marketing Manager will need to share a company-specific growth and execution plan and will also manage the ad hoc marketing needs of our clients.To be successful as a Marketing Manager, you should be happy in a client-facing role, have a genuine passion for growth marketing and all things digital, and be able to work in a fast-paced environment. You will need a growth mindset and passion for company successResponsibilities:&middot; Create and execute a growth strategy and plan for Black &amp; Black Creative&middot; Work with internal and external stakeholders to understand business objectives, define the vision, and the prioritized list of tasks/projects that, when successfully executed, will ensure company success&middot; Create campaigns for email marketing and content writing on blogs and social posts.&middot; Write detailed briefs/stories and put them in our internal tracking tool for marketing campaigns&middot; Create metrics KPIs for all marketing campaigns and initiatives. Be able to track and report on the campaigns on a weekly or biweekly basis.&middot; Support on all things marketing-related that arise for project or retainer clients&middot; Knowledge of SEO, PPC, SEM, and Google Suite is a huge plusQualifications:&middot; 4+ years of working in a marketing firm focusing on marketing efforts (web e-commerce a plus)&middot; Excellent verbal, communication, written, and documentation skills&middot; A technical or management degree (Graduate degree a plus)&middot; Ability to work well within a team.&middot; Time management skills.&middot; A talent for creativity and problem-solving&middot; Exposure to HubSpot or similar tools and best practices is a plus&middot; UX design knowledge is a plus&middot; Exposure to Shopify is a plusTHE CANDIDATEWe are looking for passionate candidates with:&middot; A deep appreciation for the importance of customer experiences in the clothing, fashion, and sustainability industries&middot; A desire to stay up to date on new technologies &amp; software development techniques&middot; Good Interpersonal Skills - all our team members interact with our clients, so being personable is very important&middot; A willingness to get the job done and, when needed, go the extra mile to ensure that we exceed expectations.WHAT YOU CAN EXPECT WORKING WITH US&middot; We are a world-class digital agency based in the US, with international clients such as Givenchy &amp; Nili Lotan, and so you will get to learn by working with amazing brands&middot; You will work on cutting-edge technology and implementation of best practices in UI/UX to develop pixel-perfect desktop browser and mobile experiences&middot; You can expect to work in a culture that empowers team members, encourages creativity, innovation, and healthy dialogue&middot; We believe in hiring talented people and providing them with all the resources to be successful and accountable for the results&middot; We offer competitive compensation based on experience and performanceJob Type: Full-timeEducation:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Digital Marketing: 3 years (Preferred)</li><li>Search Engine Marketing: 3 years (Preferred)</li></ul>Work Location: In person

Ibix Global Tech

We are looking for a Marketing Specialist (Hybrid Role) with a proven track record of running successful, results-driven campaigns for IT solutions and service providers. The ideal candidate will have hands-on experience in planning and executing strategic marketing initiatives that generate quality leads, drive conversions, and elevate brand visibility in the tech industry.Key Responsibilities:<ul><li>Plan and run targeted digital campaigns focused on IT services with measurable results and lead conversions.</li><li>Manage paid advertising (Google Ads), email marketing, and social media for lead generation.</li><li>Create and manage marketing funnels to convert leads across digital channels.</li><li>Monitor and analyze campaign performance; report on metrics like CPL, conversion rates, and ROI.</li><li>Use CRM and marketing automation tools to run email workflows and support lead nurturing.</li><li>Conduct competitor and market research to refine targeting and messaging.</li><li>Work closely with Sales, Product, and Tech teams to align marketing efforts with business goals.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, IT, or a related field.</li><li>2&ndash;4 years of experience running performance-driven campaigns in IT services or technology companies.</li><li>Strong grasp of digital tools: Google Ads, analytics platforms, CRM, and automation tools.</li><li>Implementation of SEO is a plus.</li><li>Ability to interpret campaign data and optimize for better results.</li><li>Experience marketing ERP, cybersecurity, or infrastructure services is a plus.</li><li>Willing to travel (if required)</li></ul>Please submit your portfolio or case studies along with the CV demonstrating successful marketing campaigns you've managed, especially those that show lead generation and conversion results in the IT services industry.Job Type: Full-timeApplication Question(s):<ul><li>What is your current salary package? </li><li>What is your expected salary package? </li><li>Can you share a specific campaign you led for an IT solutions company that delivered strong results? You can attach your case study.</li><li>What will be your notice time period? </li><li>What tools or metrics would you use to track the ROI of social media campaigns? </li></ul>Experience:<ul><li>Marketing Specialist: 2 years (Required)</li></ul>Work Location: In person

Marketing Specialist (Hybrid Role)

Explore 273+ Digital advertising specialist in Islamabad this September. Find roles across top companies and apply now to boost your career.

273 digital advertising specialist jobs IN Islamabad

Digital Marketing Specialist (On-Site)

Ads Campaign Specialist

Digital Marketing Specialist

Performance Marketing Associate

Digital Marketing Strategist & Ads Manager

Digital Marketing Specialist

Marketing Specialist (Hybrid Role)