digital content & social media specialist Jobs in Mumbai

digital content & social media specialist

digital marketing & campaign specialist Jobs in Mumbai

digital marketing & campaign specialist

social media manager

digital content social media specialist

Weekday (YC W21)

<div>
 This role is for one of our clients
 
 
 Industry: Staffing and Recruiting
 
 
 Seniority level: Associate level
 
 
 Min Experience: 0 years
 
 
 Location: Mumbai
 
 
 JobType: full-time
 
 
 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
 
 
 We are looking for a
 
 Digital Content &amp; Social Media Specialist
 
 with 2&ndash;4 years of strong experience in digital marketing, social platforms, and content-driven brand growth. In this role, you will take ownership of developing high-impact content, managing multi-channel social presence, and executing integrated marketing initiatives that elevate brand visibility and engagement. You&rsquo;ll collaborate closely with design, marketing, and sales teams to deliver campaigns that drive measurable outcomes.
 
 
 
 Key Responsibilities
 
 
 
 Content Development &amp; Storytelling
 
 
 Ideate, write, and edit compelling long- and short-form content for blogs, website pages, email campaigns, case studies, and marketing collateral.
 
 
 Work with designers to produce visually engaging digital assets including videos, infographics, reels, and campaign creatives.
 
 
 Create content aligned with brand positioning, audience insights, and campaign objectives.
 
 
 
 Social Media Ownership
 
 
 Manage and grow brand presence across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.
 
 
 Plan and schedule content calendars, develop platform-specific content, and monitor real-time performance.
 
 
 Engage with audiences, respond to comments &amp; messages, and foster active community interactions.
 
 
 
 Integrated Campaign Execution
 
 
 Support end-to-end execution of 360&deg; marketing campaigns encompassing digital channels, influencer partnerships, events, and email marketing.
 
 
 Work cross-functionally with internal stakeholders and external vendors to ensure timely and effective delivery.
 
 
 Contribute ideas for demand-generation and brand-building activities across touchpoints.
 
 
 
 Research &amp; Insights
 
 
 Conduct market and competitor research to identify trends, engagement patterns, and audience needs.
 
 
 Apply insights to optimize content performance and inform campaign planning.
 
 
 
 Analytics &amp; Reporting
 
 
 Track KPIs across content and social channels, analyze performance data, and present actionable insights for continuous improvement.
 
 
 Leverage analytics tools to measure reach, engagement, conversions, and sentiment.
 
 
 
 Brand Management
 
 
 Ensure consistency in brand message, tone, and visual identity across communications.
 
 
 Assist in developing narrative frameworks and content guidelines for brand storytelling.
 
 
 
 What You Bring
 
 
 Bachelor&rsquo;s degree in Marketing, Media, Communications, Journalism, or a related discipline.
 
 
 2&ndash;4 years of experience in digital marketing, content development, or social media management.
 
 
 Strong writing and storytelling skills with a portfolio of published or publicly visible work.
 
 
 Hands-on experience with social tools, scheduling platforms, and analytics dashboards.
 
 
 Creative thinking, problem-solving ability, and comfort working in a fast-paced environment.
 
 
 Ability to independently manage deadlines and collaborate fluidly with multidisciplinary teams.
 
 
 
 Core Skills
 
 
 Content Strategy
 
 
 
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 Social Media Management
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 Content Writing
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 Digital Campaigns
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 Community Engagement
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 Analytics
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 Brand Communication
 
 
 
 
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 </ul>
</div>

Digital Content & Social Media Specialist

ICICIDirect

<div>
 
 
 About the Role
 
 
 
 ICICI Securities is looking for a dynamic and market-savvy Social Media Specialist to join our digital content team. The ideal candidate is someone who understands the pulse of the stock markets, can create engaging content, and knows how to grow and nurture communities across social media platforms.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Plan, create, and publish high-quality content across major social media channels.
 </li>
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 Monitor stock market trends and translate them into simple, engaging, and timely social media content.
 </li>
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 Collaborate with research, product, and marketing teams to ensure accuracy and relevance of financial content.
 </li>
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 Track performance metrics and optimize content strategy for higher reach, engagement, and conversions.
 </li>
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 Manage real-time communication during major market events, product launches, or campaigns.
 </li>
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 Stay updated with social media trends, algorithm changes, and industry best practices.
 </li>
 <li>
 Maintain ICICI Direct&rsquo;s brand voice consistently across all platforms.
 </li>
 </ul>
 
 
 
 
 
 Required Skills &amp; Qualifications
 
 
 <ul>
 <li>
 Strong understanding of stock markets, trading, and investment concepts.
 </li>
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 Hands-on experience with social media management tools and dashboards.
 </li>
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 Ability to convert complex financial concepts into simple and engaging content.
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 Good communication, storytelling, and copywriting skills.
 </li>
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 Analytical mindset with experience in reading and interpreting social media analytics.
 </li>
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 Proven track record of managing or growing social media pages is a strong plus.
 </li>
 </ul>
 
 
 
 
 
 Preferred Experience
 
 
 <ul>
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 4 - 10 years of experience in social media, content creation, or digital marketing.
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 Experience working with BFSI brands or finance-focused digital publishers is an advantage.
 </li>
 </ul>
 
 
</div>

Social Media Manager (Stock Markets domain)

Igloo Retreats

<div>
 
 
 About Us:
 
 
 
 Igloo Retreats is a growing luxury short-term rental business managing properties across multiple locations. Our mission is to provide exceptional guest experiences while maximizing returns for property owners. We at Igloo Retreats specialize in creating unforgettable short-term rental experiences across the country &mdash; from cozy mountain chalets to beachside escapes.&nbsp; We&rsquo;re now looking to expand our digital marketing footprint and looking for a performance-driven Digital Marketing &amp; Campaign Specialist to help scale our bookings, grow our social media following, and drive conversions through targeted ad campaigns.
 
 
 
 
 
 
 Role Overview:
 
 
 
 You&rsquo;ll own the end-to-end strategy, execution, and optimization of paid ad campaigns across platforms like Meta (Instagram + Facebook), Google Ads, and other digital channels. Your goal: to generate high-quality leads, boost occupancy rates, and increase brand visibility for our vacation rentals.
 
 The specialist will be responsible for developing and implementing digital marketing strategies, managing online marketing campaigns, analyzing performance metrics, and optimizing campaigns to achieve the company objectives. Responsibilities also include overseeing social media marketing efforts, coordinating with internal team members, and ensuring cohesive communication across digital platforms.
 
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Develop, launch, and manage paid ad campaigns across Meta, Google, and other relevant platforms.
 </li>
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 Conduct audience and keyword research to target the right demographics for each property.
 </li>
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 Create high-converting ad copy and visual creatives (in collaboration with our design and content team).
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 Monitor campaign performance and provide weekly reports with insights and ROI analysis.
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 Continuously test, optimize, and scale ads based on performance metrics (CTR, CPC, ROAS, conversions).
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 Retarget past visitors and build lookalike audiences to maximize conversion rates.
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 Stay updated with ad platform trends, algorithms, and best practices.
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 </ul>
 
 
 
 
 
 Ideal Candidate:
 
 
 <ul>
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 Proven experience managing paid media campaigns (Meta, Google, or similar).
 </li>
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 Strong analytical mindset with experience using Ads Manager, Google Analytics, etc.
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 Creative and data-driven &mdash; able to test messaging, visuals, and audiences.
 </li>
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 Excellent communication and reporting skills.
 </li>
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 Bachelor's degree in Marketing, Communications, or related field preferred
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 Experience in hospitality, travel, or real estate marketing is a plus.
 </li>
 </ul>
 
 
 
 
 
 What We Offer:
 
 
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 Competitive pay or performance-based incentives.
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 Flexible hours and remote work setup.
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 Opportunity to grow with a fast-expanding short-term rental brand.
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 Creative freedom and autonomy to experiment and scale successful campaigns.
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 Supportive and collaborative work environment
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 Learn the ins and outs of US real estate and hospitality management
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 </ul>
 
 
 
 
 
 To Apply:
 
 
 
 Please send your resume outlining your experiences. Include the word &ldquo;Ad Manager guru&rdquo; in your subject line to show attention to detail.
 
 
 
 
 
 
 Qualifications
 
 
 <ul>
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 Experience and expertise in Digital Marketing and Online Marketing
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 Proficiency in Social Media Marketing strategies and platforms
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 Knowledge and application of Web Analytics tools to measure campaign performance
 </li>
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 Strong Communication and collaboration skills
 </li>
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 Ability to work independently and meet strategic goals
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 Experience with marketing automation tools is a plus
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 </ul>
</div>

Digital Marketing & Campaign Specialist

Glenmark Pharmaceuticals

<div>
 
 The Category Head shall be responsible for driving demand generation for Glenmark&rsquo;s select set of dermatologically recommended skin care and hair care brands, shifting focus toward consumerization and direct-to-consumer marketing while preserving their dermatological credibility. This role will oversee end-to-end marketing strategy, brand building, digital content development, social media marketing, and performance marketing. Reporting to Division Head &ndash; Emerging Channels Business, this role will lead a team of two direct reports&mdash;a Digital Content Manager and a Performance Marketing Manager&mdash;to execute impactful campaigns and achieve growth in a digital-first environment.
 
 
 
 
 
 
 Brand Building
 
 
 <ul>
 <li>
 Develop and implement a consumerization strategy for the portfolio
 </li>
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 Develop &amp; implement a unified brand strategy to boost awareness, equity and loyalty
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 Brand Positioning: Amplify the consumer-facing identity of the brands, leveraging their dermatological heritage to resonate with target audiences
 </li>
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 Ensure consistent brand voice, messaging and visual identify across all channels
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 </ul>
 
 
 Innovation
 
 
 <ul>
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 Identify emerging trends in skin care/hair care to keep the portfolio competitive and relevant.
 </li>
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 Leverage consumer insights, market trends and competition insights to build concepts for new product development &amp; to manage life cycle of existing products.
 </li>
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 Collaborate with product development team to ensure timely launches of new products.
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 Ensure Packaging harmonization across all product lines, maintaining alignment with brand identity, sustainability goals and market positioning.
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 Collaborate with product development, packaging &amp; supply chain teams to oversee packaging design, materials and messaging consistency
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 Ensure packaging reflects brand aesthetics and resonates with target audiences in digital &amp; retail settings.
 
 
 </li>
 </ul>
 
 
 Digital Content Development:
 
 
 <ul>
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 Supervise the Digital Content Manager in creating engaging, on-brand content for digital media &amp; E-Commerce platforms.
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 Oversee content strategy and calendars, ensuring timely delivery of high-quality assets.
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 Work closely with creative marketing agencies to produce compelling content that resonates with our audience.
 </li>
 </ul>
 
 
 
 
 
 Social Media Marketing:
 
 
 
 
 
 <ul>
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 Lead social media strategy across platforms (e.g., Instagram, YouTube, Brand Website) to drive engagement, followers, and conversions.
 </li>
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 Guide the Digital Content Manager in developing platform-specific content, leveraging trends, influencers, and user-generated content.
 </li>
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 Conceptualize &amp; Execute compelling on-line &amp; off-line campaigns to scale-up social media followership
 </li>
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 Monitor social media analytics to optimize campaigns and track KPIs (e.g., reach, engagement).
 </li>
 </ul>
 
 
 
 
 
 Performance Marketing (Content &amp; Commerce Platforms):
 
 
 
 
 
 <ul>
 <li>
 Direct the Performance Marketing Manager in planning and executing paid digital campaigns to drive traffic, leads, and sales.
 </li>
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 All E-Commerce Platforms: Amazon, Flipkart, Zepto, Blinkit&hellip;etc.
 </li>
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 All Content Platform: (Google, Meta, In-shorts, Connected TV&hellip;etc)
 </li>
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 Oversee campaign performance, budget allocation, and ROI optimization.
 </li>
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 Use data-driven insights to refine targeting, creative, and channel strategies.
 </li>
 </ul>
 
 
 
 
 
 Brand Activation
 
 
 
 
 
 <ul>
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 Develop &amp; Manager brand activation strategies for Modern Trade Chains (e.g. Reliance, Health &amp; Glow, Lulu&rsquo;s&hellip;.etc) and Pharmacy Chains (e.g. Apollo, Wellness &amp; Noble Plus&hellip;etc).
 </li>
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 Collaborate with modern trade sales team to create in-store displays, promotions and product launches that align with brand identity.
 </li>
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 Plan and execute brand events (e.g. pop-ups, product launches, beauty events) to engage customers and drive brand affinity.
 </li>
 </ul>
 
 
 
 
 
 Team Leadership:
 
 
 
 
 
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 Manage, mentor, and develop two direct reports: the Digital Content Manager and Performance Marketing Manager.
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 Foster a collaborative, innovative team culture to achieve marketing goals.
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 Set clear objectives, provide feedback, and ensure alignment with brand vision.
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 </ul>
 
 
 
 
 
 Cross-Functional Collaboration
 
 
 
 
 
 <ul>
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 Partner with the Prescription Marketing team to align messaging, ensuring seamless integration of professional endorsements into consumer campaigns
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 Partner with E-Commerce, Modern Trade &amp; General Trade Sales teams to drive brand growth.
 </li>
 </ul>
 
 
 
 
 
 Analytics &amp; Reporting:
 
 
 
 
 
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 Define &amp; Track and report on marketing KPIs (e.g., CAC, LTV, ROAS, brand equity scores) to measure success and optimize marketing spend.
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 Stay informed on industry trends, competitor activities, and emerging digital marketing tools.
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 </ul>
 
 
 
 
 
 
 <ul>
 <li>
 
 Qualification-
 
 MBA in Marketing is mandatory preferably from Tier 1 MBA schools.
 </li>
 </ul>
 
 7-10 years of experience in Brand Management (Innovation and/or Activation) ideally in beauty, skincare or consumer goods.
 
 
 
</div>

Category Manager

ELEMT

<div>
 
 
 Entry-Level Graphic Designer -
 
 
 
 We are seeking a creative and detail-oriented Entry-Level Graphic Designer to support our marketing and customer success teams. This role is ideal for someone passionate about visual storytelling, social media content creation, and digital design. You will work on a wide range of creative projects&mdash;including internal marketing assets, promotional campaign materials, custom artwork for client brands, and visual elements used to personalize the ELEMT platform&mdash;ensuring high-quality, on-brand output across all channels.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
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 Social Media Design:
 
 Create engaging graphics, carousels, short-form content, and visual assets for platforms such as Instagram, Facebook, LinkedIn, and TikTok.
 </li>
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 Digital Campaign Assets:
 
 Design promotional materials for online campaigns, including ads, email visuals, landing page elements, and digital banners.
 </li>
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 Website &amp; Banner Design:
 
 Produce website banners, hero images, and other supporting visuals for campaign or product pages.
 </li>
 <li>
 
 Client Brand Artwork:
 
 Create custom creative assets, templates, and artwork for ELEMT&rsquo;s customer brands, aligned with their brand guidelines.
 </li>
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 Platform Customization:
 
 Assist in designing customized visual elements for ELEMT&rsquo;s platform, including branded interfaces, layouts, and UI assets.
 </li>
 <li>
 
 Brand Consistency:
 
 Ensure all creative output adheres to ELEMT&rsquo;s brand identity and quality standards.
 </li>
 <li>
 
 Collaboration:
 
 Work closely with marketing, paid media, and customer success teams to produce assets that support campaign strategies and client needs.
 </li>
 <li>
 
 Creative Ideation:
 
 Contribute to brainstorming sessions, bringing fresh design concepts and content ideas.
 </li>
 <li>
 
 Basic Motion Graphics (Nice-to-have):
 
 Create simple animations, GIFs, or video layouts for enhanced social content.
 </li>
 </ul>
 <li>
 
 </li>
 
 
 Qualifications
 
 
 
 
 Education:
 
 Degree or certification in Graphic Design, Visual Communication, Fine Arts, or related field.
 
 
 
 Experience:
 
 0&ndash;2 years of experience in digital or graphic design (internships and freelance work welcome).
 
 
 
 
 
 
 Technical Skills:
 
 
 
 &bull; Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
 
 
 &bull; Knowledge of layouts, typography, color theory, and digital design best practices.
 
 
 &bull; Familiarity with designing for social media, paid ads, and responsive digital assets.
 
 <ul>
 <li>
 
 Portfolio:
 
 A link to your design portfolio is required for consideration.
 </li>
 </ul>
</div>

Entry-Level Graphic Designer

Pazago

<div>
 
 
 About Pazago
 
 
 
 Pazago transforms the export experience, making each export order faster, more efficient, and stress-free. With streamlined processes and complete visibility, exporters save time, cut costs, and gain control over their processes&mdash;all while strengthening trust with their clients.
 
 
 Pazago enables exporters to focus on growth with a platform that simplifies every step of the journey.
 
 
 
 
 
 
 Role Overview
 
 
 
 We are looking for a creative, detail-oriented
 
 Content Creator
 
 to join our marketing team. The ideal candidate should have a strong grasp of storytelling, a good understanding of the tech/start-up space, and the ability to create engaging content across formats and platforms. This role will play a key part in building Pazago&rsquo;s brand identity and strengthening our digital presence.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Create engaging and original content for social media, website, blogs, emails, and marketing campaigns.
 </li>
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 Develop content ideas aligned with brand voice, business strategy, and industry trends.
 </li>
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 Manage social media pages, plan content calendars, and track performance.
 </li>
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 Create short-form videos, reels, graphics, and other multimedia content (basic design/video editing skills preferred).
 </li>
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 Work closely with internal teams (Sales, Operations, HR, and Customer Service) to generate content that reflects company culture and service offerings.
 </li>
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 Write scripts, captions, case studies, customer stories, and product-focused content.
 </li>
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 Ensure content accuracy, grammar, and adherence to brand guidelines.
 </li>
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 Stay updated with logistics, e-commerce, and tech industry trends to produce relevant content.
 </li>
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 Monitor content performance and provide insights for improvement.
 </li>
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 Ability to conceptualize and execute campaigns independently.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 1&ndash;3 years of experience in content creation, social media management, or digital marketing.
 </li>
 <li>
 Excellent writing, editing, and storytelling skills.
 </li>
 <li>
 Strong understanding of social media trends, especially Instagram, LinkedIn, and YouTube.
 </li>
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 Basic design skills (Canva or similar) and familiarity with video editing tools.
 </li>
 <li>
 Ability to manage multiple tasks, work with deadlines, and collaborate across teams.
 </li>
 <li>
 Understanding of analytics tools (Meta Business Suite, LinkedIn Analytics, Google Analytics)
 </li>
 </ul>
 
 
</div>

Content Creator

Media Care Brand Solutions

<div>
 
 Job Title: Graphic Designer and Video Editor
 
 
 
 
 
 Location: Santacruz West, Mumbai
 
 
 
 
 
 Job Type: Full-TimeExperience: 1&ndash;3 years preferred
 
 
 
 
 
 Job Overview:
 
 
 We are seeking a creative and detail-oriented Graphic Designer and Video Editor to join our team. This role involves developing visual content for digital platforms, marketing campaigns, product branding, and social media. The ideal candidate should be proficient in industry-standard design and video software and have a passion for storytelling through visuals.
 
 
 
 
 
 Key Responsibilities:
 
 
 Create engaging graphic designs for social media, websites, brochures, packaging, digital ads, and other marketing materials.
 
 
 Edit and produce high-quality video content for promotions, tutorials, social media, and brand campaigns.
 
 
 Collaborate with the marketing and creative teams to execute visual strategies.
 
 
 Stay updated on industry trends, software updates, and design best practices.
 
 
 Manage multiple projects and meet deadlines efficiently.
 
 
 
 
 
 Software Knowledge Required:
 
 
 Graphic Design:
 
 
 Adobe Photoshop &ndash; Image editing, retouching, layout design
 
 
 Adobe Illustrator &ndash; Vector design, logos, illustrations
 
 
 Video Editing:
 
 
 Adobe Premiere Pro &ndash; Professional video editing
 
 
 Adobe After Effects &ndash; Motion graphics and visual effects
 
 
 Final Cut Pro (optional) &ndash; Alternate video editing software
 
 
 Others (preferred but not mandatory):
 
 
 Canva &ndash; Quick social media graphics
 
 
 
 
 
 Job Type: Full Time
 
 
 
 
 <ul>
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 Interested candidates can shoot up their CV on hr@mediacare.co.in
 </li>
 </ul>
</div>

Graphic Designer & Video Editor

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