social media manager

Traya

<div>
 
 
 About Us:
 
 
 
 Traya is an Indian direct-to-consumer hair care brand platform provides a holistic treatment for consumers dealing with hairloss. The Company provides personalized consultations that help determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the power of diagnosis. Our unique platform diagnoses the patient&rsquo;s hair &amp; health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track.Traya is founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.Our Vision:
 
 
 Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.
 
 
 
 
 
 
 The Founders:
 
 
 
 Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.
 
 
 
 
 
 
 Key Responsibilities
 
 :
 
 
 Media Strategy &amp; Content Development
 
 <ul>
 <li>
 Develop and execute a comprehensive social media strategy to grow brand awareness, engagement, and community across multiple platforms (Instagram, Facebook, YouTube, etc.).
 </li>
 <li>
 Research and analyze industry trends, competitors, and best practices to refine content strategies.
 </li>
 <li>
 Plan, create, and publish engaging content, including graphics, videos, stories, and interactive posts, in alignment with brand tone and voice.
 </li>
 </ul>
 
 Content Creation &amp; Storytelling
 
 <ul>
 <li>
 Develop and produce high-quality visual and written content that resonates with the target audience and promotes key brand messages.
 </li>
 <li>
 Create compelling stories that are authentic and relatable, showcasing products, events, and customer success stories.
 </li>
 <li>
 Work closely with the design and marketing teams to align on visuals and campaign objectives.
 </li>
 </ul>
 
 Analytics &amp; Reporting
 
 <ul>
 <li>
 Track social media metrics and performance data regularly, analyzing content effectiveness and engagement trends.
 </li>
 <li>
 Prepare reports on social media insights and campaign performance, providing recommendations for continuous improvement.
 </li>
 <li>
 Stay updated on social media tools, best practices, and algorithm changes to maximize reach.
 </li>
 </ul>
 
 
 
 
 
 Requirements:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Public Relations, or related field.
 </li>
 <li>
 Proven experience of 5-6 years in social media strategy, digital content creation.
 </li>
 <li>
 Demonstrable portfolio showcasing social media growth, creative campaigns, or self online presence.
 </li>
 <li>
 Excellent understanding of social media platforms, including content optimization techniques for each platform.
 </li>
 <li>
 Strong analytical skills to interpret data and adapt strategies accordingly.
 </li>
 <li>
 Outstanding written and verbal communication skills, with a keen eye for design and detail.
 </li>
 </ul>
 
 
</div>

Social Media Manager

Pazago

<div>
 
 
 About Pazago
 
 
 
 Pazago transforms the export experience, making each export order faster, more efficient, and stress-free. With streamlined processes and complete visibility, exporters save time, cut costs, and gain control over their processes&mdash;all while strengthening trust with their clients.
 
 
 Pazago enables exporters to focus on growth with a platform that simplifies every step of the journey.
 
 
 
 
 
 
 Role Overview
 
 
 
 We are looking for a creative, detail-oriented
 
 Content Creator
 
 to join our marketing team. The ideal candidate should have a strong grasp of storytelling, a good understanding of the tech/start-up space, and the ability to create engaging content across formats and platforms. This role will play a key part in building Pazago&rsquo;s brand identity and strengthening our digital presence.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Create engaging and original content for social media, website, blogs, emails, and marketing campaigns.
 </li>
 <li>
 Develop content ideas aligned with brand voice, business strategy, and industry trends.
 </li>
 <li>
 Manage social media pages, plan content calendars, and track performance.
 </li>
 <li>
 Create short-form videos, reels, graphics, and other multimedia content (basic design/video editing skills preferred).
 </li>
 <li>
 Work closely with internal teams (Sales, Operations, HR, and Customer Service) to generate content that reflects company culture and service offerings.
 </li>
 <li>
 Write scripts, captions, case studies, customer stories, and product-focused content.
 </li>
 <li>
 Ensure content accuracy, grammar, and adherence to brand guidelines.
 </li>
 <li>
 Stay updated with logistics, e-commerce, and tech industry trends to produce relevant content.
 </li>
 <li>
 Monitor content performance and provide insights for improvement.
 </li>
 <li>
 Ability to conceptualize and execute campaigns independently.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 1&ndash;3 years of experience in content creation, social media management, or digital marketing.
 </li>
 <li>
 Excellent writing, editing, and storytelling skills.
 </li>
 <li>
 Strong understanding of social media trends, especially Instagram, LinkedIn, and YouTube.
 </li>
 <li>
 Basic design skills (Canva or similar) and familiarity with video editing tools.
 </li>
 <li>
 Ability to manage multiple tasks, work with deadlines, and collaborate across teams.
 </li>
 <li>
 Understanding of analytics tools (Meta Business Suite, LinkedIn Analytics, Google Analytics)
 </li>
 </ul>
 
 
</div>

Content Creator

Nomura

<div>
 
 
 Nomura Overview:
 
 
 
 
 
 
 Nomura Services, India is a core center of excellence powering the group's global businesses. With world-class capabilities in trading support, research, information technology, financial control, operations, risk management and legal support, the firm plays a key role in shaping, strengthening, and accelerating Nomura's global operations.
 
 
 
 
 At Nomura, creating an inclusive workplace is a priority. Our approach to inclusion encompasses a variety of initiatives, including sensitization campaigns, implementing conducive policies &amp; programs, providing infrastructure support, and engaging in community events. Over time, we have made meaningful progress in these areas, and this commitment has been well-recognized across the industry. We are proud recipients of the prestigious Top 10 Employers award by the India Workplace Equality Index (IWEI), IWEI Gold Employer of Choice awards, India CSR Leadership Award 2024 for Holistic Village Development Program, and the YUVA Unstoppable Changemaker Awards 2021.
 
 
 
 
 
 
 Divisional Overview:
 
 
 
 
 
 
 Corporate Communications forms a strategic division overseeing the overall communication strategy of the firm. Its main objectives are:
 
 <ul>
 <li>
 Build a strong reputation for the brand via internal and external messaging
 </li>
 <li>
 Tailor communication strategies to support and promote the business and the firm
 </li>
 <li>
 Ensure employee alignment with organizational goals through clear, proactive and effective communication
 </li>
 </ul>
 
 
 
 
 
 What We Offer:
 
 
 
 
 
 <ul>
 <li>
 We support employee wellbeing by ensuring a sense of purpose and belonging.
 </li>
 <li>
 We offer a comprehensive range of wellbeing services which allows employees to get access to the assistance they need at any point in their wellbeing journey.
 </li>
 <li>
 Our bespoke benefits support employees and their family&rsquo;s holistic wellbeing and are inclusive of diverse identities and family structures.
 </li>
 </ul>
 
 
 
 
 
 Position Specifications:
 
 
 
 
 
 
 
 Corporate Title:
 
 VP
 
 
 
 Functional Title:
 
 VP
 
 
 
 Experience:
 
 12+ years
 
 
 
 Qualification:
 
 MBA
 
 
 
 
 
 
 Role &amp; Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Develop and execute a comprehensive external communications strategy, encompassing media relations, social media, employer branding and thought leadership
 </li>
 <li>
 Create and lead a dynamic social media plan, including ideation for new posts, creation of content, building community engagement and tracking performance
 </li>
 <li>
 Manage all aspects of media relations, including proactive media outreach, building strong connect with relevant journalists and media monitoring for story opportunities
 </li>
 <li>
 Champion thought leadership for senior management by seeking suitable opportunities for speaker forums through partnerships and connect with external event platforms
 </li>
 <li>
 Draft strong and impactful content including messages for Leadership Talks, Articles, presentations, etc.
 </li>
 <li>
 Plan and execute impactful campaigns with an objective of promoting Nomura Powai brand internally and in the industry
 </li>
 <li>
 Support the Internal Communications and Branding efforts of Nomura Powai
 </li>
 <li>
 Collaborate with cross-regional teams and contribute to Global Projects and Campaigns
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Mind Set:
 
 
 
 
 
 
 
 Domain
 
 
 <ul>
 <li>
 Minimum 12 years of experience in corporate communications, public relations or a related field
 </li>
 <li>
 Excellent communication skills
 </li>
 <li>
 Proven ability to build and maintain strong relationships with internal and external stakeholders at all levels
 </li>
 </ul>
 
 
 
 
 
 Technical
 
 
 <ul>
 <li>
 Excellent writing and editing skills with the ability to craft compelling narratives for diverse audiences, including content for various formats
 </li>
 <li>
 Proven experience in developing and executing social media strategies, including content creation and community management
 </li>
 </ul>
 
 
 
 
 
 
 
 
 We are committed to providing equal opportunities throughout employment including in the recruitment, training and development of employees. We prohibit discrimination in the workplace whether on grounds of gender, marital or domestic partnership status, pregnancy, carer&rsquo;s responsibilities, sexual orientation, gender identity, gender expression, race, color, national or ethnic origins, religious belief, disability or age.
 
 
 
 
 
 
 
 
 
 
 *Applying for this role does not amount to a job offer or create an obligation on Nomura to provide a job offer. The expression "Nomura" refers to Nomura Services India Private Limited together with its affiliates.
 
 
 
 
 
 
 
 *The benefits are subject to change and will be in accordance with Company&rsquo;s policies as may be applicable from time to time).
 
 
</div>

Corporate Communications – Vice President

Glenmark Pharmaceuticals

<div>
 
 The Category Head shall be responsible for driving demand generation for Glenmark&rsquo;s select set of dermatologically recommended skin care and hair care brands, shifting focus toward consumerization and direct-to-consumer marketing while preserving their dermatological credibility. This role will oversee end-to-end marketing strategy, brand building, digital content development, social media marketing, and performance marketing. Reporting to Division Head &ndash; Emerging Channels Business, this role will lead a team of two direct reports&mdash;a Digital Content Manager and a Performance Marketing Manager&mdash;to execute impactful campaigns and achieve growth in a digital-first environment.
 
 
 
 
 
 
 Brand Building
 
 
 <ul>
 <li>
 Develop and implement a consumerization strategy for the portfolio
 </li>
 <li>
 Develop &amp; implement a unified brand strategy to boost awareness, equity and loyalty
 </li>
 <li>
 Brand Positioning: Amplify the consumer-facing identity of the brands, leveraging their dermatological heritage to resonate with target audiences
 </li>
 <li>
 Ensure consistent brand voice, messaging and visual identify across all channels
 </li>
 </ul>
 
 
 Innovation
 
 
 <ul>
 <li>
 Identify emerging trends in skin care/hair care to keep the portfolio competitive and relevant.
 </li>
 <li>
 Leverage consumer insights, market trends and competition insights to build concepts for new product development &amp; to manage life cycle of existing products.
 </li>
 <li>
 Collaborate with product development team to ensure timely launches of new products.
 </li>
 <li>
 Ensure Packaging harmonization across all product lines, maintaining alignment with brand identity, sustainability goals and market positioning.
 </li>
 <li>
 Collaborate with product development, packaging &amp; supply chain teams to oversee packaging design, materials and messaging consistency
 </li>
 <li>
 Ensure packaging reflects brand aesthetics and resonates with target audiences in digital &amp; retail settings.
 
 
 </li>
 </ul>
 
 
 Digital Content Development:
 
 
 <ul>
 <li>
 Supervise the Digital Content Manager in creating engaging, on-brand content for digital media &amp; E-Commerce platforms.
 </li>
 <li>
 Oversee content strategy and calendars, ensuring timely delivery of high-quality assets.
 </li>
 <li>
 Work closely with creative marketing agencies to produce compelling content that resonates with our audience.
 </li>
 </ul>
 
 
 
 
 
 Social Media Marketing:
 
 
 
 
 
 <ul>
 <li>
 Lead social media strategy across platforms (e.g., Instagram, YouTube, Brand Website) to drive engagement, followers, and conversions.
 </li>
 <li>
 Guide the Digital Content Manager in developing platform-specific content, leveraging trends, influencers, and user-generated content.
 </li>
 <li>
 Conceptualize &amp; Execute compelling on-line &amp; off-line campaigns to scale-up social media followership
 </li>
 <li>
 Monitor social media analytics to optimize campaigns and track KPIs (e.g., reach, engagement).
 </li>
 </ul>
 
 
 
 
 
 Performance Marketing (Content &amp; Commerce Platforms):
 
 
 
 
 
 <ul>
 <li>
 Direct the Performance Marketing Manager in planning and executing paid digital campaigns to drive traffic, leads, and sales.
 </li>
 <li>
 All E-Commerce Platforms: Amazon, Flipkart, Zepto, Blinkit&hellip;etc.
 </li>
 <li>
 All Content Platform: (Google, Meta, In-shorts, Connected TV&hellip;etc)
 </li>
 <li>
 Oversee campaign performance, budget allocation, and ROI optimization.
 </li>
 <li>
 Use data-driven insights to refine targeting, creative, and channel strategies.
 </li>
 </ul>
 
 
 
 
 
 Brand Activation
 
 
 
 
 
 <ul>
 <li>
 Develop &amp; Manager brand activation strategies for Modern Trade Chains (e.g. Reliance, Health &amp; Glow, Lulu&rsquo;s&hellip;.etc) and Pharmacy Chains (e.g. Apollo, Wellness &amp; Noble Plus&hellip;etc).
 </li>
 <li>
 Collaborate with modern trade sales team to create in-store displays, promotions and product launches that align with brand identity.
 </li>
 <li>
 Plan and execute brand events (e.g. pop-ups, product launches, beauty events) to engage customers and drive brand affinity.
 </li>
 </ul>
 
 
 
 
 
 Team Leadership:
 
 
 
 
 
 <ul>
 <li>
 Manage, mentor, and develop two direct reports: the Digital Content Manager and Performance Marketing Manager.
 </li>
 <li>
 Foster a collaborative, innovative team culture to achieve marketing goals.
 </li>
 <li>
 Set clear objectives, provide feedback, and ensure alignment with brand vision.
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional Collaboration
 
 
 
 
 
 <ul>
 <li>
 Partner with the Prescription Marketing team to align messaging, ensuring seamless integration of professional endorsements into consumer campaigns
 </li>
 <li>
 Partner with E-Commerce, Modern Trade &amp; General Trade Sales teams to drive brand growth.
 </li>
 </ul>
 
 
 
 
 
 Analytics &amp; Reporting:
 
 
 
 
 
 <ul>
 <li>
 Define &amp; Track and report on marketing KPIs (e.g., CAC, LTV, ROAS, brand equity scores) to measure success and optimize marketing spend.
 </li>
 <li>
 Stay informed on industry trends, competitor activities, and emerging digital marketing tools.
 </li>
 </ul>
 
 
 
 
 
 
 <ul>
 <li>
 
 Qualification-
 
 MBA in Marketing is mandatory preferably from Tier 1 MBA schools.
 </li>
 </ul>
 
 7-10 years of experience in Brand Management (Innovation and/or Activation) ideally in beauty, skincare or consumer goods.
 
 
 
</div>

Category Manager

Igloo Retreats

<div>
 
 
 About Us:
 
 
 
 Igloo Retreats is a growing luxury short-term rental business managing properties across multiple locations. Our mission is to provide exceptional guest experiences while maximizing returns for property owners. We at Igloo Retreats specialize in creating unforgettable short-term rental experiences across the country &mdash; from cozy mountain chalets to beachside escapes.&nbsp; We&rsquo;re now looking to expand our digital marketing footprint and looking for a performance-driven Digital Marketing &amp; Campaign Specialist to help scale our bookings, grow our social media following, and drive conversions through targeted ad campaigns.
 
 
 
 
 
 
 Role Overview:
 
 
 
 You&rsquo;ll own the end-to-end strategy, execution, and optimization of paid ad campaigns across platforms like Meta (Instagram + Facebook), Google Ads, and other digital channels. Your goal: to generate high-quality leads, boost occupancy rates, and increase brand visibility for our vacation rentals.
 
 The specialist will be responsible for developing and implementing digital marketing strategies, managing online marketing campaigns, analyzing performance metrics, and optimizing campaigns to achieve the company objectives. Responsibilities also include overseeing social media marketing efforts, coordinating with internal team members, and ensuring cohesive communication across digital platforms.
 
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Develop, launch, and manage paid ad campaigns across Meta, Google, and other relevant platforms.
 </li>
 <li>
 Conduct audience and keyword research to target the right demographics for each property.
 </li>
 <li>
 Create high-converting ad copy and visual creatives (in collaboration with our design and content team).
 </li>
 <li>
 Monitor campaign performance and provide weekly reports with insights and ROI analysis.
 </li>
 <li>
 Continuously test, optimize, and scale ads based on performance metrics (CTR, CPC, ROAS, conversions).
 </li>
 <li>
 Retarget past visitors and build lookalike audiences to maximize conversion rates.
 </li>
 <li>
 Stay updated with ad platform trends, algorithms, and best practices.
 </li>
 </ul>
 
 
 
 
 
 Ideal Candidate:
 
 
 <ul>
 <li>
 Proven experience managing paid media campaigns (Meta, Google, or similar).
 </li>
 <li>
 Strong analytical mindset with experience using Ads Manager, Google Analytics, etc.
 </li>
 <li>
 Creative and data-driven &mdash; able to test messaging, visuals, and audiences.
 </li>
 <li>
 Excellent communication and reporting skills.
 </li>
 <li>
 Bachelor's degree in Marketing, Communications, or related field preferred
 </li>
 <li>
 Experience in hospitality, travel, or real estate marketing is a plus.
 </li>
 </ul>
 
 
 
 
 
 What We Offer:
 
 
 <ul>
 <li>
 Competitive pay or performance-based incentives.
 </li>
 <li>
 Flexible hours and remote work setup.
 </li>
 <li>
 Opportunity to grow with a fast-expanding short-term rental brand.
 </li>
 <li>
 Creative freedom and autonomy to experiment and scale successful campaigns.
 </li>
 <li>
 Supportive and collaborative work environment
 </li>
 <li>
 Learn the ins and outs of US real estate and hospitality management
 </li>
 </ul>
 
 
 
 
 
 To Apply:
 
 
 
 Please send your resume outlining your experiences. Include the word &ldquo;Ad Manager guru&rdquo; in your subject line to show attention to detail.
 
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Experience and expertise in Digital Marketing and Online Marketing
 </li>
 <li>
 Proficiency in Social Media Marketing strategies and platforms
 </li>
 <li>
 Knowledge and application of Web Analytics tools to measure campaign performance
 </li>
 <li>
 Strong Communication and collaboration skills
 </li>
 <li>
 Ability to work independently and meet strategic goals
 </li>
 <li>
 Experience with marketing automation tools is a plus
 </li>
 </ul>
</div>

Digital Marketing & Campaign Specialist

WEQ Technologies

<div>
 
 Company Description
 
 
 
 WEQ Technologies is not just a software company but strives to become a technology partner for its clients. We builds software for businesses that require industrial automation, smart inventory management and other IT solutions to stay ahead in market. At WEQ, we are aware that creating client-oriented solution takes a mixture of technical excellence and clear communication. We know that every client is unique, and we strive to deliver an individual, innovative and cost effective solution every time. We provide Technological Partnership &amp; Support, Software Product Development, Website Development, Digital Marketing.
 
 
 
 Job Description
 
 
 
 
 Job Title: Digital Marketing Intern (Paid Internship)
 
 
 
 
 Location:
 
 Andheri, Mumbai (In-Office)
 
 
 
 Duration:
 
 [3/6 Months]
 
 
 
 About The Role
 
 
 
 We are looking for a
 
 motivated and enthusiastic Digital Marketing Intern
 
 to join our in-office team at Andheri, Mumbai. This paid internship is ideal for freshers eager to kickstart their digital marketing career and gain hands-on experience.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Assist in planning and executing digital marketing campaigns across social media, email, and other digital platforms.
 </li>
 <li>
 Support content creation for posts, reels, blogs, and marketing materials.
 </li>
 <li>
 Conduct keyword research and basic SEO tasks.
 </li>
 <li>
 Track and analyze performance using analytics tools.
 </li>
 <li>
 Manage and grow social media presence with regular posting and engagement.
 </li>
 <li>
 Assist in running paid ads (Google, Meta) under guidance.
 </li>
 <li>
 Research industry trends, competitor activities, and digital innovations.
 </li>
 <li>
 Coordinate with internal teams for smooth campaign execution.
 
 
 </li>
 </ul>
 
 Required Skills &amp; Qualifications
 
 
 
 <ul>
 <li>
 Fresher or final-year student from any discipline (Marketing preferred but not mandatory).
 </li>
 <li>
 Strong interest in digital marketing and willingness to learn.
 </li>
 <li>
 Good understanding of social media platforms like Instagram, LinkedIn, Facebook, and YouTube.
 </li>
 <li>
 Basic knowledge of SEO, content writing, or digital tools is a plus.
 </li>
 <li>
 Strong communication skills, creativity, and analytical thinking.
 </li>
 <li>
 Ability to work from office in Andheri, Mumbai.
 
 
 </li>
 </ul>
 
 What You Will Gain
 
 
 
 <ul>
 <li>
 Practical experience working on real digital marketing projects.
 </li>
 <li>
 Exposure to tools like Google Analytics, Ads Manager, Canva, SEO tools, etc.
 </li>
 <li>
 Mentorship from experienced professionals.
 </li>
 <li>
 Internship Certificate + Letter of Recommendation (based on performance).
 </li>
 <li>
 Potential full-time opportunity after internship completion.
 
 
 </li>
 </ul>
 
 How To Apply
 
 
 
 Candidates can apply through the
 
 WEQ Career Portal
 
 using the link below:
 
 
 
 Apply Here &ndash; WEQ Career Portal - https://weqtechnologies.com/careers/
 
 
 
 Additional Information
</div>

Digital marketing Intern

Marriott International

<div>
 
 Additional Information
 
 
 
 
 Job Number
 
 25184644
 
 
 
 Job Category
 
 Sales &amp; Marketing
 
 
 
 Location
 
 Mumbai Area Office, 303A-304 Fulcrum B Wing Hiranandani Business Park, Mumbai, Maharashtra, India, 400099VIEW ON MAP
 
 
 
 Schedule
 
 Full Time
 
 
 
 Located Remotely?
 
 N
 
 
 
 Position Type
 
 Management
 
 
 
 We are currently building a talent pool for future Marketing Manager opportunities expected to open in Q2 2026 across our hotel portfolio in India. This posting is part of our proactive recruitment efforts and is not linked to an immediate vacancy. If you have a strong interest in Marketing and have engaged with us through recent university career events, we welcome your application. All submissions will be carefully reviewed and considered for upcoming roles as they become available.
 
 
 
 
 Please note:
 
 
 
 
 This is a talent pooling requisition and not an active job opening. Only suitable applicants will be contacted. We appreciate your interest and patience as we assess applications and align them with future hiring needs.
 
 
 
 
 Job Summary
 
 
 
 The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.
 
 
 
 CANDIDATE PROFILE
 
 
 
 Education and Experience
 
 
 Required:
 
 
 <ul>
 <li>
 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
 
 
 </li>
 </ul>
 OR
 
 
 <ul>
 <li>
 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
 
 
 </li>
 </ul>
 
 CORE WORK ACTIVITIES
 
 
 
 
 Hotel Marketing and Advertising
 
 
 
 <ul>
 <li>
 Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
 </li>
 <li>
 Partners with Operations, Food &amp; Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
 </li>
 <li>
 Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
 </li>
 <li>
 Manages F&amp;B media schedules and verifies prompt settlement of accounts.
 </li>
 <li>
 Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
 </li>
 <li>
 Executes email marketing, and display advertising.
 </li>
 <li>
 Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
 </li>
 <li>
 Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
 
 
 </li>
 </ul>
 
 Social Media Content Management
 
 
 
 <ul>
 <li>
 Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
 </li>
 <li>
 Develops and executes promotions campaign in F&amp;B, weddings, spa, rooms and conferences through relevant digital and social media channels.
 </li>
 <li>
 Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
 
 
 </li>
 </ul>
 
 Public Relations and Visual Asset Management
 
 
 
 <ul>
 <li>
 Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM.
 </li>
 <li>
 Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
 </li>
 <li>
 Manages assigned accounts as per the media account management system.
 </li>
 <li>
 Writes and distributes all press releases for property events, promotions, and outlets.
 </li>
 <li>
 Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
 </li>
 <li>
 Supports pull through of impactful PR strategy &amp; activities to drive quality press coverage through media engagement, in alignment with communications objectives.
 </li>
 <li>
 Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
 </li>
 <li>
 Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
 </li>
 <li>
 Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
 </li>
 <li>
 Supports the co-ordination of photography for F&amp;B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
 </li>
 <li>
 Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
 </li>
 <li>
 Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.
 
 
 </li>
 </ul>
 
 Direct Marketing and Collateral Development
 
 
 
 <ul>
 <li>
 Coordinates and executes Hotel and F&amp;B printed materials.
 </li>
 <li>
 Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
 </li>
 <li>
 Assists in the production of all property, F&amp;B display, and temporary signage in hotel public areas.
 </li>
 <li>
 Promotes collection of competitors collateral and publicity on a monthly basis.
 </li>
 <li>
 Manages the execution of F&amp;B direct marketing activities.
 </li>
 <li>
 Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
 
 
 </li>
 </ul>
 
 General
 
 
 
 <ul>
 <li>
 Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&amp;B promotions and campaigns.
 </li>
 <li>
 Helps with the publication of hotel&rsquo;s newsletter(s).
 </li>
 <li>
 Supports communications duties and functions as deemed necessary.
 </li>
 <li>
 Assists in the liaison and execution of joint F&amp;B promotions.
 </li>
 <li>
 Works with eCommerce to verify the Hotel&rsquo;s website and related websites are updated on a regular basis.
 </li>
 <li>
 Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
 </li>
 <li>
 Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
 </li>
 <li>
 Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
 </li>
 <li>
 Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.
 
 
 </li>
 </ul>
 
 MANAGEMENT COMPETENCIES
 
 
 
 
 Leadership
 
 
 
 <ul>
 <li>
 Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
 </li>
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 Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
 </li>
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 Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
 </li>
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 Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
 
 
 </li>
 </ul>
 
 Managing Execution
 
 
 
 <ul>
 <li>
 Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
 </li>
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 Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
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 Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and verify work is completed.
 
 
 </li>
 </ul>
 
 Building Relationships
 
 
 
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 Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
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 Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company&rsquo;s service standards.
 </li>
 <li>
 Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and verifies employees are given the opportunity to contribute to their full potential.
 
 
 </li>
 </ul>
 
 Generating Talent and Organizational Capability
 
 
 
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 Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
 
 
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 </ul>
 
 Learning and Applying Professional Expertise
 
 
 
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 Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
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 Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
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 Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
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 Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
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 Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
 </li>
 <li>
 Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
 </li>
 <li>
 Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
 </li>
 <li>
 Reading Comprehension &ndash; Understands written sentences and paragraphs in work related documents.
 </li>
 <li>
 Writing - Communicates effectively in writing as appropriate for the needs of the audience.
 
 
 </li>
 </ul>
 
 At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
 
 
 
 Marriott International is the world&rsquo;s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.
 
 Be
 
 where you can do your best work,
 
 begin
 
 your purpose,
 
 belong
 
 to an amazing global team, and
 
 become
 
 the best version of you.
</div>

Marketing Manager (India - Relationship Recruiting)

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