marketing manager

digital marketing manager

SUN PHARMA

<div>
 
 At Sun Pharma, we commit to helping you
 
 &ldquo;Create your own sunshine&rdquo;
 
 &mdash; by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.
 
 
 Are You Ready to Create Your Own Sunshine?
 
 
 
 
 
 As you enter the Sun Pharma world, you&rsquo;ll find yourself becoming &lsquo;Better every day&rsquo; through continuous progress. Exhibit self-drive as you &lsquo;Take charge&rsquo; and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we &lsquo;Thrive together&rsquo; and support each other&rsquo;s journeys.&rdquo;
 
 
 
 
 
 
 POSITION PURPOSE:
 
 
 
 Sun Pharma Consumer Healthcare is seeking a high-impact Brand Manager to lead end-to-end brand building, innovation, and P&amp;L delivery for two of its strategic brands &mdash; Revital and Abzorb. The role will have two clear mandates:
 
 <ul>
 <li>
 Revital: Lead New Product Development (NPD) for Revital with a strong focus on digital-first &amp; e-commerce-led innovations, rapid GTM testing, and selective offline scale-up. The brand manager will operate with an agile, experimentation-driven approach to unlock new consumer propositions, formats, and growth vectors.
 </li>
 <li>
 Abzorb: Lead the end-to-end P&amp;L, brand strategy, and growth charter for Abzorb across channels. This includes demand generation, media planning, pricing, GTM optimization, and margin management while driving consistent share and penetration gains.
 </li>
 </ul>
 
 
 
 
 This role is ideal for a marketing leader who thrives at the intersection of brand strategy, innovation management, digital commerce, and business ownership.
 
 
 
 
 
 
 TASKS AND RESPONSIBILITIES:
 
 
 
 
 Strategic Brand Leadership:
 
 
 <ul>
 <li>
 Develop and execute annual &amp; long-term brand plans for Revital NPD pipeline and Abzorb P&amp;L delivery, aligned to category growth objectives.
 </li>
 <li>
 Define core brand strategy, consumer guardrails, product roadmap, and communication architecture.
 </li>
 <li>
 Translate consumer insights into sharp value propositions and innovation opportunities.
 </li>
 </ul>
 
 
 
 
 
 Innovation &amp; Digital-First NPD Ownership (Revital):
 
 
 <ul>
 <li>
 Lead end-to-end NPD lifecycle from opportunity identification, concept development, consumer validation, product design, packaging, and claims development to launch execution.
 </li>
 <li>
 Build digital-first launches with strong orientation towards Amazon/Flipkart/Quick Commerce and D2C:
 </li>
 </ul>
 
 a. Build e-com optimized product pages, content, pricing, ratings &amp; reviews strategy.
 
 
 b. Run A/B tests, micro-launches, and iterative product refinements.
 
 <ul>
 <li>
 Partner with R&amp;D, Packaging, Product Development, Supply Chain to ensure timely delivery of innovation milestones.
 </li>
 <li>
 Drive digital storytelling through influencer collaborations, performance marketing, and social media campaigns for NPD launches.
 </li>
 </ul>
 
 
 
 
 
 Full Business &amp; P&amp;L Ownership (Abzorb):
 
 
 <ul>
 <li>
 Lead brand P&amp;L: revenue planning, pricing, contribution margin improvement, and mix management.
 </li>
 <li>
 Own demand generation and media planning&mdash;digital, TV, print, retail visibility &amp; on-ground activations. Also closely work with prescription teams to drive pull in focus markets.
 </li>
 <li>
 Partner with Sales to drive distribution expansion, category development, visibility programs, and retailer-level initiatives.
 </li>
 <li>
 Strengthen portfolio architecture and drive renovation and value engineering where needed.
 </li>
 </ul>
 
 
 
 
 
 Communication Development &amp; Media Management:
 
 
 <ul>
 <li>
 Develop integrated communication campaigns grounded in strong consumer insights.
 </li>
 <li>
 Drive creative brief development, content creation, and campaign excellence with creative, digital, and media agencies.
 </li>
 <li>
 Build sharp media briefs and track campaign delivery across mediums &mdash; digital-first, ATL, retail, and influencer ecosystems.
 </li>
 <li>
 Manage agency partners for shoots, content creation, outdoor, and retail activations.
 </li>
 </ul>
 
 
 
 
 
 Performance Monitoring, Insights &amp; Analytics:
 
 
 <ul>
 <li>
 Track category, competition, and brand performance across channels using syndicated and internal data sources.
 </li>
 <li>
 Conduct consumer research to uncover emerging needs, usage patterns, and satisfaction drivers.
 </li>
 <li>
 Evaluate campaign performance, ROI, media efficiency, and translate learnings into actionable plans.
 </li>
 <li>
 Maintain robust dashboards on brand health, digital KPIs, and e-commerce metrics.
 </li>
 </ul>
 
 
 
 
 
 Budget Management:
 
 
 <ul>
 <li>
 Own annual marketing budgets for both brands, ensuring efficient allocation and optimal ROI.
 </li>
 <li>
 Track spends, optimize efficiencies, and ensure adherence to budgeting norms.
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional Leadership:
 
 
 <ul>
 <li>
 Work closely with R&amp;D, Packaging, SCM, Finance, Regulatory, Sales &amp; Commercial Teams to drive innovation and brand projects.
 </li>
 <li>
 Engage with external ecosystem &mdash; media agencies, creative agencies, digital partners, production houses, research partners.
 </li>
 </ul>
 
 
 
 
 
 Educational Qualification:
 
 MBA or Master&rsquo;s degree in Marketing/Business/Pharma Management preferred.
 
 
 
 Experience:
 
 5-7 years of relevant experience in driving consumer health, FMCG, or OTC category innovations from inception to launch.
 
 <ul>
 <li>
 Proven track record of successful product launches, including experience in leveraging e-commerce, digital-first platforms, and Rx collaboration for brand growth.
 </li>
 <li>
 Strong understanding of consumer insights, innovation funnels, AOP planning, media planning, digital &amp; social marketing, - Rx&ndash;OTC synergies, regulatory landscape, and go-to-market execution.
 </li>
 <li>
 Demonstrated ability to work cross-functionally in a matrix environment with senior leadership exposure.
 </li>
 <li>
 Entrepreneurial mindset with strong strategic thinking, creativity, and execution excellence.
 </li>
 <li>
 Strategic Agility with growth mindset
 </li>
 <li>
 Strong consumer &amp; market orientation
 </li>
 <li>
 Proven experience in digital-first brand building &amp; e-comm channel launches
 </li>
 <li>
 Stakeholder management and influencing skills
 </li>
 <li>
 High energy, passion &amp; ability to manage ambiguity &amp; thrive in shaping and making new launches a success.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Your Success Matters to Us
 
 
 
 
 
 
 At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth.
 
 Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let&rsquo;s create a brighter future together!
 
 
 
 
 
 
 
 
 Disclaimer:
 
 
 
 The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).
 
 
</div>

Brand Manager (Revital and Abzorb)

Purplle.com

<div>
 Carmesi is seeking an Assistant Marketing Manager with 4&ndash;6 years of experience in digital marketing, social media management, and e-commerce. The ideal candidate is a creative thinker with strong analytical skills, capable of driving brand growth through strategic campaigns, compelling content, and performance-driven digital initiatives. A background in the beauty, wellness, or lifestyle industry will be a strong advantage.
 
 
 The role requires a deep understanding of digital platforms, influencer marketing, and paid media, along with the ability to manage multiple projects while maintaining brand consistency across all touchpoints.
 
 
 Roles &amp; Responsibilities
 
 
 Social Media &amp; Content Strategy
 
 
 <ul>
 <li>
 Develop and execute social media strategies that build brand awareness and engagement.
 
 
 </li>
 </ul>
 Digital Advertising
 
 
 <ul>
 <li>
 Conceptualize and lead digital campaigns that tell compelling brand stories across Instagram, Facebook, and other platforms.
 </li>
 <li>
 Collaborate with the agency to review campaign performance data and audience insights, using them to inspire fresh, insight-led creative ideas.
 
 
 </li>
 </ul>
 E-commerce Management
 
 
 <ul>
 <li>
 Manage brand presence across online marketplaces such as Amazon, Blinkit, Nykaa, and Flipkart.
 </li>
 <li>
 Ensure product listings are optimized for search and conversion.
 </li>
 <li>
 Collaborate with internal teams to maintain accuracy, freshness, and consistency across e-commerce touchpoints.
 
 
 </li>
 </ul>
 Project Management
 
 
 <ul>
 <li>
 Coordinate with cross-functional teams to ensure timely delivery of all marketing initiatives.
 </li>
 <li>
 Handle multiple campaigns simultaneously while maintaining high attention to detail.
 
 
 </li>
 </ul>
 Mandatory Skills
 
 
 <ul>
 <li>
 Social Media Marketing: Proven ability to grow engagement and manage brand storytelling across multiple platforms.
 </li>
 <li>
 Digital Advertising: Strong understanding of Meta and Google Ads with the ability to translate performance insights into fresh, high-impact creative ideas.
 </li>
 <li>
 Content Strategy: Ability to ideate and brief design teams to create thumb-stopping content.
 </li>
 <li>
 Analytical Thinking: Proficiency in campaign performance analysis and data-driven optimization.
 
 
 </li>
 </ul>
 Good to Have
 
 
 <ul>
 <li>
 Understanding of AI-powered marketing tools for content creation and optimization.4
 
 
 </li>
 </ul>
 
 About Carmesi
 
 
 
 Carmesi was founded in 2017 with a mission to make periods safer for women. The brand has grown to become one of the most prominent names in India&rsquo;s feminine hygiene industry. Carmesi has consistently challenged stereotypes by innovating and vocalizing women&rsquo;s issues.
 
 
 From rash-free sanitary pads to painless razors and natural deodorants, the brand&rsquo;s range continues to expand while maintaining its commitment to clean, safe, and empowering products. Carmesi was also the first Indian brand to have its pads certified 100% rash-free by a gynecologist &mdash; addressing a problem faced by nearly 90% of women in India.
 
 
 Available across multiple online platforms &mdash; Amazon, Flipkart, Nykaa, Myntra, Purplle, Blinkit, Swiggy Instamart, Pharmeasy, Apollo Pharmacy, and more &mdash; Carmesi enjoys strong advocacy among its users. Its Instagram presence stands as a testament to its efforts in normalizing conversations around periods and women&rsquo;s wellness.
 
 
 Website:https://mycarmesi.com/
 
 
 Instagram:@mycarmesi
 
 
 
 About Company
 
 
 
 Founded in 2011, Purplle has emerged as one of India&rsquo;s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
 
 
 Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses&mdash;FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae&mdash;offering trend-driven, high-quality beauty essentials.
 
 
 What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
 
 
 In 2022, Purplle achieved unicorn status, becoming India&rsquo;s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
 
 
 With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India&rsquo;s booming beauty landscape, revolutionizing the way the nation experiences beauty.
</div>

Assistant Marketing Manager - Carmesi

More Retail Private Limited

<div>
 
 
 About More Retail Private Ltd (MRPL)
 
 
 
 MRPL is one of India's largest and fastest-growing Omni Channel Food &amp; Grocery retailers. MRPL is committed to building India's most customer-obsessed business with the world's best omnichannel food and grocery experience and all of this on a massive scale.
 
 
 
 
 
 
 Purpose of the Role
 
 The custodian of this role is expected to integrate the brand marketing efforts and drive brand growth as a part of Reach/Frequency maximization across all platforms. The incumbent must have strong analytical and strategic skills and good experience in brand/ digital marketing to anchor this role.
 
 
 
 
 
 
 Principal Responsibilities
 
 
 <ol>
 <li>
 To establish brand KPIs by focusing on communication &ndash; instore and out store.
 </li>
 <li>
 She/ he is responsible in delivering the results for campaign communication effectiveness as per calendar
 </li>
 <li>
 Develop robust media strategies for the overall MORE brand and its BU&rsquo;s in line with the organizational objectives
 </li>
 <li>
 Manage offline and online media for Hypermarkets, Supermarkets. Provide support on Omni.
 </li>
 <li>
 Manage all marketing investments for the organization and provide a consolidated view.
 </li>
 <li>
 Communicate effectively with many cross-functional stakeholders (BU Operations and Regional Marketing teams) to ensure full support from relevant teams in executing the brand strategy.
 </li>
 <li>
 Stay ahead of the curve on innovations, best practices and latest trends on offline and digital media from brand management perspective
 </li>
 <li>
 Daily, weekly and monthly reporting for all key metrics, experiments and Initiatives
 </li>
 <li>
 Monitor and administer various analytics dashboards, reports and ensure they are in sync with business deliverables and different internal stakeholders.
 </li>
 <li>
 Manage the end-to-end planning and implementation of MRPL performance marketing initiatives
 </li>
 </ol>
 
 
 
 
 
 Education &amp; Experience:
 
 
 <ol>
 <li>
 Education: MBA in marketing from Tier 2 institute.
 </li>
 <li>
 3+ years experience in brand building and management
 </li>
 <li>
 Need to be adept with media planning in both traditional and digital marketing, performance marketing and communication planning
 </li>
 </ol>
 
 
 
 
 
 Values
 
 
 <ul>
 <li>
 Collaboration
 </li>
 <li>
 Customer Obsession
 </li>
 <li>
 Frugality
 </li>
 <li>
 Innovation
 </li>
 <li>
 Grit
 </li>
 <li>
 Integrity
 </li>
 <li>
 Growing Talent
 </li>
 </ul>
</div>

Marketing Manager

JSW Sports Pvt Ltd

<div>
 
 
 Role Overview:
 
 
 
 We are looking for a
 
 Head of Brand Marketing and Digital
 
 to lead integrated marketing efforts across our various verticals&mdash;Teams, Athlete &amp; Talent Management, and Sports IPs. This role demands a mix of strategic thinking, acumen for digital marketing, an analytical approach, P&amp;L ownership, hands-on execution, stakeholder management, and a deep passion for sports.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 Brand &amp; Campaign Management
 
 
 <ul>
 <li>
 Design and implement marketing strategies for teams, athletes, and sports IPs to build brand equity and fan engagement.
 </li>
 <li>
 Conceptualize and lead 360&deg; campaigns (digital, print, on-ground, influencer) for events, sponsorships, and team launches.
 </li>
 <li>
 Strategically Drive Brand Solutions in proximity to the sales team.
 </li>
 <li>
 Devise fan and community engagement initiatives and develop strategy and execution plans for athlete marketing.
 </li>
 <li>
 Expertise in integrated marketing to be able to pitch marketing and media plans to leagues, brands, IP's, athletes and federations.
 </li>
 <li>
 Oversee content calendars and storytelling initiatives across platforms (social media, OTT, PR, and owned channels).
 </li>
 </ul>
 
 
 Sponsorship &amp; Commercial Support
 
 
 <ul>
 <li>
 Support business development and partnerships through brand decks, campaign recaps, and marketing-led activations.
 </li>
 <li>
 Co-create value with sponsors through co-branded content, digital exposure, and experiential IP integrations.
 </li>
 </ul>
 
 
 Events &amp; IP Marketing
 
 
 <ul>
 <li>
 Drive consumer marketing for existing and new sports IPs&mdash;fan acquisition, ticketing campaigns, grassroots outreach.
 </li>
 <li>
 Liaise with event production, digital, and PR teams to ensure consistent narrative across touchpoints.
 </li>
 </ul>
 
 
 Digital &amp; Performance Marketing
 
 
 <ul>
 <li>
 Supervise paid campaigns (Meta, Google, influencer collaborations), and optimize them for reach, engagement, and conversions.
 </li>
 <li>
 Track analytics and prepare performance reports for campaigns and platforms.
 </li>
 </ul>
 
 
 Ideal Candidate:
 
 
 <ul>
 <li>
 10+ years of experience in
 
 sports, entertainment, or youth-focused brands
 
 .
 </li>
 <li>
 Proven track record in
 
 brand building
 
 ,
 
 fan marketing
 
 , or
 
 sports events/IP campaigns and P&amp;L ownership.
 
 </li>
 <li>
 Strong grasp of digital marketing, social media trends, and content-led storytelling.
 </li>
 <li>
 Excellent project management, agency coordination, and communication skills.
 </li>
 <li>
 A natural collaborator with a passion for Indian and global sports.
 </li>
 </ul>
 
 
</div>

Head of Marketing

Pepper

<div>
 
 Pepper Content (www.peppercontent.io) is building a global content marketplace that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 5 years, over 150,000+ freelance content creators have applied to be part of the Pepper network of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and majority of the startup ecosystem.
 
 
 
 
 
 We are building a global SaaS-enabled marketplace for enterprise customers that helps marketers manage all their activities ranging from content creation to workflow management and content distribution. We are looking to hire our first Head of Demand Generation for our US Market.
 
 
 
 
 
 The Head of Demand Marketing will plan, build, and run inbound and outbound demand-generating programs for domestic and international markets to drive and accelerate pipeline growth. You will help us to define, execute, measure, and refine a creative, compelling, and effective marketing revenue strategy for our growing enterprise software and services solutions business. This role will primarily work in the US time zone
 
 
 
 
 
 What You&rsquo;ll Do:
 
 
 
 
 <ul>
 <li>
 Generate pipeline. Own the delivery of our inbound pipeline numbers and align with sales and customer success leaders to help hit our new sales and expansion targets. Rigorously audit the full funnel, provide data-driven insights, and make adjustments swiftly to drive the business.
 </li>
 <li>
 Build a demand generation engine. Work with internal and external partners to create sustained, productive, iterative programs across demand generation channels: primarily paid marketing, email, SEO, conversion rate optimization, and, eventually, ABM, social, and content marketing.
 </li>
 <li>
 Collaborate and prioritize effectively. Work cross-functionally and utilize data to focus the team on the right initiatives in the right order. Maintain a strong connection between product marketing and a consistent experience across the customer journey.
 </li>
 <li>
 Present strategic priorities and performance. Articulate key initiatives and present performance reviews to leadership, including financials, test results, forecasts, and metrics. Hold yourself and your team accountable for results.
 </li>
 <li>
 Take a hands-on approach. Roll up your sleeves and actively contribute to campaign development, content creation, and other tactical execution as needed.
 </li>
 </ul>
 
 
 
 
 What You'll Bring
 
 
 
 
 <ul>
 <li>
 8+ years of demand gen and/or digital marketing experience (B2B marketing and/or marketing for an enterprise software company is a strong plus).
 </li>
 <li>
 3+ years in a leadership role (experience managing contractors and working with distributive teams is a plus)
 </li>
 <li>
 A data-driven operator who has success building demand generation plans across multiple channels, geos, and market segments and delivers against aggressive growth targets.
 </li>
 <li>
 Experience managing or working closely with the SDR function to improve conversion rates at lead to discovery set
 </li>
 <li>
 Experience with Salesforce, marketing automation tools, and Google Analytics
 </li>
 <li>
 Positive attitude and proven team player, able to work collaboratively with marketing, sales, product, and customer success to meet business goals
 </li>
 <li>
 Thrives in a fast-paced organization
 </li>
 <li>
 Detail-oriented project manager with the ability to cohere teams and drive efficiency
 </li>
 <li>
 Proven track record of setting, exceeding, tracking, measuring, and communicating the progress of meaningful objectives and goals
 </li>
 <li>
 Self-starter who can operate with limited guidance but knows when to ask for help
 </li>
 <li>
 Outstanding flexibility, adaptability, and a sense of accountability
 </li>
 </ul>
 
 
 
 
 
 
 
 Benefits at Pepper:
 
 
 
 
 <ul>
 <li>
 Paid leaves for new parents
 </li>
 <li>
 Paid Menstrual Leave
 </li>
 <li>
 Flexible work timings
 </li>
 <li>
 Medical Insurance coverage for all employees and dependents including Parents or in-laws
 </li>
 <li>
 COVID-19 insurance coverage for all employees and dependents including Parents or in-laws
 </li>
 </ul>
</div>

Head of GTM - US

Ecommerce Analyst

Meril

<div>
 
 
 Job Title:
 
 
 
 
 Assistant Product Manager &ndash; International Marketing
 
 
 
 
 Business Unit:
 
 Meril Endo-Surgery
 
 
 
 Location:
 
 Mumbai
 
 
 
 Reports To:
 
 Deputy General Manager
 
 
 
 
 
 
 Role Overview:
 
 
 
 The Assistant Product Manager &ndash; International Marketing will support the global growth and brand positioning of Meril Endo-Surgery. This role involves surgeon engagement, product launches, medical education initiatives, marketing collateral development, campaign execution, and cross-functional collaboration to enhance the company's international footprint.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Represent Meril at international congresses and share actionable market insights.
 </li>
 <li>
 Drive surgeon engagement through summits, observerships, workshops and training programs.
 </li>
 <li>
 Support international product launches and track market adoption.
 </li>
 <li>
 Design marketing materials such as brochures, catalogues, sales aids, gifts, and brand reminders.
 </li>
 <li>
 Develop teaser videos, animations, and visual content in collaboration with creative teams.
 </li>
 <li>
 Plan and execute digital campaigns with the digital marketing team.
 </li>
 <li>
 Collaborate with vendors and cross-functional teams including R&amp;D, Clinical, Regulatory, Finance, Supply chain and Sales for strategic alignment.
 </li>
 </ul>
 
 
 
 
 
 Minimum Qualifications:
 
 
 <ul>
 <li>
 MBA (Marketing or related field) is mandatory.
 </li>
 <li>
 2&ndash;3 years of experience in marketing or 5&ndash;6 years of relevant sales experience in endo-mechanical.
 </li>
 <li>
 Strong communication, project management, and creative execution skills.
 </li>
 <li>
 Ability to work in a fast-paced, cross-functional, and global environment.
 </li>
 </ul>
 
 
</div>

Assistant Product Manager

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