digital marketing lead

digital marketing account executive

LocaliQ

|Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps|
<br><br>
USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com
<br><br>
<b>Position Title:</b> Account Executive – Digital Marketing Consultant
<br><b>Location:</b> Atlanta, Georgia
<br><b>Work Environment:</b> Must be located in Atlanta Georgia area. Remote - you will work from a home office but make both tech based and in-person sales calls with local business owners within and outside of the Atlanta DMA.
<br>What makes LocaliQ a GREAT fit for you? When you join LocaliQ, you’ll set your career on track for outstanding achievement with a company that knows no limits. We are one of the leading digital marketing companies in the nation offering clients end to end digital marketing solutions with insights that they cannot find elsewhere. Our Sales Executives earn a competitive base pay, uncapped commission and exceptional benefits.
<br>Along with top training in digital marketing, exemplary digital marketing fulfillment and recognition for high performers. If you are driven to succeed, have digital marketing acumen and are looking for your next adventure, LocaliQ is the place for you.
<br>The Account Executive (Digital Marketing Consultant) role requires a highly personable individual with the ability to lead sales efforts focused on digital platforms while maintaining an energetic, strategic, and entrepreneurial spirit.
<br>As an Digital Marketing Consultant, you’ll collaborate with clients to provide a diverse set of advertising and marketing solutions, including:
<br><ul>
<li>Establishing and enhancing their online presence through website development, SEO, local listings, and reputation management on social media platforms.</li>
<li>Generating awareness and leads through various methods such as search engine marketing, social media engagement, display advertising, video content, and mobile advertising.</li>
<li>Growing the audience and promoting engagement through brand content solutions and social media marketing.</li>
<li>Managing leads and customers efficiently using lead alert systems, engagement tools, and tracking mechanisms.</li>
<li>Analyzing the effectiveness of campaigns using comprehensive reporting tools, mobile applications, and insights from emerging technologies like Virtual and Augmented Reality.</li>
</ul>
<b>As a Digital Marketing Consultant, you will:</b><br>
<ul>
<li>Actively pursue and secure new business and revenue streams.</li>
<li>Articulate and present our product suite to business decision-makers effectively.</li>
<li>Conduct face-to-face customer meetings, presentations, proposals, and demonstrations.</li>
<li>Utilize the best marketing services and solutions in the region to deliver exceptional results for your customers.</li>
<li>Foster partnerships with local businesses and assist them in achieving their marketing goals through digital marketing solutions.</li>
<li>Identify customer needs to develop and implement tailored account plans and client solutions that distinguish our services from those of our competitors.</li>
<li>Assist businesses in optimizing their online presence through personalized digital marketing strategies.</li>
<li>Retain, manage, and expand your client base in the constantly evolving digital landscape.</li>
<li>Collaborate within a team to manage client relationships and sustain and increase account revenue.</li>
<li>Maintain proactive communication with customers via phone, video conferencing tools (such as MS Teams or Zoom), email, and in-person meetings.</li>
<li>Manage a specified sales pipeline and devise a strategy for long-term sustained success.</li>
<li>Conduct regular client check-ins, upsell/cross-sell accounts, and address any client concerns regarding market share.</li>
<li>Utilize CRM (Salesforce) effectively and efficiently, recording all sales activities accurately.</li>
</ul>
<b>Key Qualifications:</b><br>
<ul>
<li>High Proficiency in Digital Marketing (Google AdWords, Analytics certifications are preferred).</li>
<li>5+ years of experience in high acquisition, consultative B2B Sales role.</li>
<li>A problem solver who thrives on challenges and can simplify complex issues.</li>
<li>Possesses a competitive nature and a collaborative team spirit.</li>
<li>Excellent communication and presentation skills.</li>
<li>Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook.</li>
<li>Role requires a valid driver's license, reliable transportation, and the minimum liability insurance as required by law.</li>
</ul>
<b>Benefits:</b><br>
<ul>
<li>Uncapped Earnings Potential with a residual commission program as well as a Quarterly Bonus program on top of a base salary structure</li>
<li>Unparalleled digital training for continuous learning</li>
<li>Intensive 3-week onboarding for new hires</li>
<li>Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HSA, FSA, Life Insurance, Pet Insurance, 401K and more.</li>
<li>Generous Unlimited Time off package including Company Paid Holidays</li>
<li>Energized and passionate team with a fun and flexible workplace</li>
</ul>
#LI-LOCALiQ; #LI-remote; #LI-SD1
<br><br>
USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com.

Digital Marketing Account Executive

USA TODAY Co.

Florence HC

<div><div><p><b>What We Do:</b></p>
<p>
Florence software advances cures by helping the world&rsquo;s most important research sites do their best work. Our solutions are now used by over 30,000 research teams in 70 countries around the world&mdash;we&rsquo;re the most widely deployed site workflow tool in the industry. By the end of the decade, we&rsquo;ll double the pace at which new medicines get to market by doubling the output of trial site teams. To date, we were named a Deloitte Fast 50 business, G2 Category Leader, an Inc. &amp; AJC best place to work, and an Inc. 5000 company five years in a row.</p>
<p>
At Florence, we are committed to make the world a better place by accelerating research while providing an environment for our employees where they can be happy in their lives, enjoy their jobs, and grow.</p></div><div><p><b>
What You&rsquo;ll Bring to The Team</b></p>
<p>
Florence is modernizing clinical trial execution by connecting sites, sponsors, and CROs through a unified research platform. We are rebuilding our growth engine and looking for a <b>hands-on, inventive, full-funnel Revenue &amp; Growth Marketing Manager</b> to drive targeted pipeline creation and acceleration across key segments.</p>
<p>
This role owns <b>account-based marketing activation</b>, digital programs, paid campaigns, and event strategy. You will work closely with Sales and Marketing leadership to identify the right accounts, craft tailored engagement plays, and build repeatable programs that increase lead-to-opportunity conversion and deal velocity.</p>
<p>
This is a role for someone who loves building, experimenting, and executing across channels. If you enjoy blending creativity with operational rigor and thrive in a fast-moving environment, you will be successful here.</p>
<p><b>
As a Business Development Representative, you will</b></p>
<p><b>
Account-Based Marketing (Primary Focus)</b></p>
<ul>
<li>Build and run account-specific activation programs for priority sponsor, CRO, and site accounts.</li>
<li>Partner with Sales to understand account needs, buying committees, and engagement history.</li>
<li>Create multi-touch plays that mix digital, email, events, direct mail, and personalized content.</li>
<li>Use AI and research tools to generate account insights, persona maps, and engagement hypotheses.</li>
<li>Design dashboards to monitor account engagement and progression within buying stages.</li>
<li>Support pipeline acceleration plays for in-cycle deals with highly targeted campaigns.</li>
</ul>
<p><b>Full-Funnel Digital and Demand Programs</b></p>
<ul>
<li>Run integrated digital campaigns across paid search, paid social, retargeting, and SEO-driven content activation.</li>
<li>Optimize digital channels to improve conversion rates and marketing qualified opportunities.</li>
<li>Design nurture streams and lifecycle journeys that align content with buying stages and segment maturity.</li>
<li>Partner with Content and PMM to ensure that every program has the right messaging, value props, and assets.</li>
</ul>
<p><b>Event and Field Marketing (50% of role blended across seasons)</b></p>
<ul>
<li>Plan and execute high-quality events including industry conferences, field events, VIP dinners, webinars, and sponsor-site roadshows.</li>
<li>Build pre-show and post-show workflows that generate measurable pipeline and engagement lift.</li>
<li>Create ABM-style on-site experiences for top accounts to deepen relationships and accelerate deals.</li>
<li>Track event ROI and influence on pipeline in a disciplined, transparent way.</li>
</ul>
<p><b>Pipeline Analytics and Optimization</b></p>
Monitor key funnel metrics including engagement, MQL SQL<ul><li> Opp conversion, and influenced revenue.</li>
<li>Identify gaps in the buyer journey and propose creative experiments to improve conversion.</li>
<li>Provide insight to Sales on what messaging and plays are working and where accounts are stalling.</li>
<li>Use AI-driven tools and intent signals to prioritize efforts and refine targeting.</li>
</ul>
<p><b>Cross-functional Collaboration</b></p>
<ul>
<li>Partner with Sales stakeholders weekly to align on target accounts, meeting goals, and activation plays.</li>
<li>Work with Content and PMM to tailor assets for ABM, campaigns, and events.</li>
<li>Coordinate with Customer Marketing on expansion ABM and reference development.</li>
<li>Bring a POV on new tools, tactics, and experiments that can expand our reach and influence.</li>
</ul><h3 class="jobSectionHeader"><b>Success Metrics</b></h3>
<ul><li>Lead-to-opportunity conversion rate improvement</li>
<li>Pipeline creation within named ABM accounts</li>
<li>Pipeline acceleration for in-cycle deals</li>
<li>Win rate lift for targeted segments or accounts</li>
<li>Event and program ROI</li>
<li>Engagement lift across priority accounts and personas</li>
</ul><h3 class="jobSectionHeader"><b>The ideal candidate has</b></h3>
<ul><li>4&ndash;8 years in B2B SaaS or Healthtech marketing with experience in demand gen, ABM, or integrated campaigns.</li>
<li>Proven success creating pipeline through multi-channel, account-based tactics.</li>
<li>Hands-on experience with digital platforms such as LinkedIn Ads, Google Ads, retargeting tools, and marketing automation.</li>
<li>Strong ability to plan and execute events with accountability for outcomes, not just logistics.</li>
<li>Analytical mindset with comfort in building dashboards and running experiments.</li>
<li>Highly collaborative with Sales; strong communication and project management skills.</li>
<li>Comfortable using AI tools for research, content adaptation, insights, and automation.</li>
</ul><h3 class="jobSectionHeader"><b>We&rsquo;ll be extra excited if you have</b></h3>
<ul><li>Exposure to clinical research</li>
<li>Bonus: experience with clinical research, regulated markets, 6sense, Hubspot or multi-stakeholder buying environments.</li></ul></div><p></p><div><p><b><br>
What&rsquo;s in it for you?</b></p>
<ul>
<li><b>Do well.</b> We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.</li>
<li><b>Do good. </b>We insist that health technology is the highest calling for software development. We pride ourselves on working on something bigger than ourselves; helping advance cures and therapies.</li>
<li><b>Make the leap.</b> Join our high-output culture to create innovative, modern, and purposeful software solutions.</li>
</ul>
<p>Florence supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical disability, or any other protected class.</p>
<p><i>
Please be cautious of potential recruitment fraud.</i><i> Florence Healthcare will never ask you to pay a fee or download software as part of the interview process with our company. In addition, Florence Healthcare will not ask for your personal banking information until you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All communications with Florence Healthcare employees will only be sent from @florencehc.com email addresses.</i></p></div></div><p></p>

Revenue & Growth Marketing Manager (ABM Focus) New

Hertz

<div><p>Hertz Car Sales is transforming how consumers buy used vehicles-offering confidence, quality, and convenience backed by one of the world's most trusted mobility brands. As part of this evolution, we're seeking a Senior Director, Marketing, to lead the strategy, integration, and performance of all marketing functions supporting the Hertz Car Sales business.
</p><p>Starting salary is $195K; commensurate with experience.
</p><p><b>A Day in Life:
</b></p><p>This executive will oversee three direct reports overseeing the following core functions:
</p><p>Integrated Marketing Programs: Leading brand strategy, creative development, content, organic social and influencer programs.
</p><p>Growth Marketing &amp; Analytics: Driving digital and direct-to-consumer acquisition, performance, marketing, and measurement.
</p><p>Customer Lifecycle &amp; CRM: Building personalized, data-driven communication programs that nurture leads, accelerate purchase, and strengthen loyalty<br>
</p><p></p><p><b>What You&rsquo;ll Do:<br>
</b></p><p></p><p>The ideal candidate will be both a visionary and strategic architect while also being a hands-on, operational leader. They'll be capable of aligning creative storytelling, performance marketing, and data-driven insights into a unified growth engine. Reporting directly to the Chief Commercial Officer for Hertz Car Sales, this role will play a pivotal part in defining and scaling how Hertz competes in the used car marketplace.<br>
</p><p></p><p>Scope of responsibilities include:
</p><ul><li>Lead and unify strategy across Growth Marketing, CRM, and Brand/Creative to deliver consistent, high-performing marketing programs.
</li><li>Translate business goals into integrated marketing plans that drive awareness, traffic, lead generation, and sales conversion.
</li><li>Manage, mentor, and develop three direct reports (Director of Growth Marketing, Director of Marketing Programs, and Sr. Manager of CRM &amp; Lifecycle), fostering collaboration and excellence across the team and cross-functionally with Operations, Product, Communications, and Hertz Brand and Rental Car Marketing.
</li><li>Serve as the connective tissue between marketing, retail operations, analytics, and technology to ensure alignment and transparency of results.
</li><li>Guide paid media, SEM, SEO, paid social, display, CTV, and affiliate marketing strategies to drive efficiency and profitable demand.
</li><li>Accelerate advance measurement capabilities building a robust test-and-learn framework, attribution modeling, and channel-level ROI reporting.
</li><li>Forecast and track performance against key metrics (traffic, leads, conversion, revenue, profit), leveraging support from Analytics and Finance.
</li><li>Champion innovation in digital channels, Al search, and performance optimization.
</li><li>Oversee customer journey mapping, segmentation, and data-driven communication programs that improve lead nurture and customer retention.
</li><li>Ensure the use of CRM and marketing automation tools to deliver personalized, timely messaging across email, SMS, and app channels.
</li><li>Integrate rental and sales customer data to enable cross-brand engagement and audience enrichment.
</li><li>Collaborate with creative and analytics teams to test and optimize lifecycle content and offers.
</li><li>Lead the evolution of the Hertz Car Sales brand and ensure a consistent voice and identity across all touchpoints.
</li><li>Oversee creative development, campaign planning, and cross-channel execution for national and local marketing initiatives.
</li><li>Drive organic social strategy and influencer partnerships that authentically extend brand reach and engagement.
</li><li>Manage agency and production partnerships, ensuring on-time delivery, fully optimized paid media efforts, and brand-right creative excellence.
</li><li>Define success metrics for marketing performance across all disciplines and channels.
</li><li>Establish dashboards and reporting cadences for leadership visibility.
</li>Present performance results, insights, and optimization plans to executive stakeholders regularly.<br>
<li>
</li></ul><p></p><p><b>What We&rsquo;re Looking For:
</b></p><ul><li>12+ years of progressive marketing experience with leadership in digital, CRM, and brand
</li><li>Proven ability to lead large, multidisciplinary teams and integrate performance and brand marketing into cohesive strategies
</li><li>Deep expertise in digital media, analytics, marketing automation, and creative strategy
</li><li>Experience managing agency relationships and large-scale marketing budgets
</li><li>Strategic thinker with strong analytical rigor and creative sensibility
</li><li>Skilled at influencing cross-functional leaders and presenting to executive audiences
</li><li>Prior experience in automotive, retail, or other high-consideration purchase categories a plus
</li><li>Bachelor's degree in Marketing, Business, or Communications required; MBA preferred.
</li><li>A passion for crafting high impact brand stories that inspire customer trust and loyalty
</li><li>Ability to translate strategy into creative programs that perform across channels
</li><li>Curiosity about emerging media, culture, and content formats
</li><li>A collaborative leadership style that inspires teams and partners to do their best work
</li>A humble, growth-minded approach that contributes to Hertz Car Sales' mission of reinventing the used-car buying experience<br>
<li>
</li></ul><p></p><p><b>What You&rsquo;ll Get:
</b></p><ul><li>Up to 40% off the base rate of any standard Hertz Rental
</li><li>Paid Time Off
</li><li>Medical, Dental &amp; Vision plan options
</li><li>Retirement programs, including 401(k) employer matching
</li><li>Paid Parental Leave &amp; Adoption Assistance
</li><li>Employee Assistance Program for employees &amp; family
</li><li>Educational Reimbursement &amp; Discounts
</li><li>Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
</li><li>Perks &amp; Discounts &ndash;Theme Park Tickets, Gym Discounts &amp; more</li></ul></div>
<br><div>The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
<div></div><div><b>US EEO STATEMENT
</b><div>At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture &ndash; and our success and reputation as a company.
</div><div>Individuals are encouraged to apply for positions because of the characteristics that make them unique.
</div><div>EOE, including disability/veteran</div></div></div>

Sr Director Marketing - Hertz Car Sales

Authority Brands

Authority Brands Inc. is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ.
<br><br>
The Marketing Manager is the marketing lead for one of the consumer brands within the Authority Brands portfolio. This role serves as the contact point of accountability for operations in regards to all franchisee-facing marketing activities. The Marketing Manager must be able to effectively work as a member of the operations leadership team as well as understand how to drive franchisee network success through each individual franchisee.
<br><br>
<b>Responsibilities:</b><br>
<ul>
<li>Marketing Strategy: Reporting directly to the brand president, work with the brand operations as well as centralized marketing team to outline, plan and execute strategic annual marketing plan and initiatives.</li>
<li>Franchisee Support: Support franchise owners, including presenting and reporting marketing results and educating on vendors, marketing tactics, and marketing platforms.</li>
<li>360 Marketing: Pull all brand touchpoints together across different channels to create an aligned 360 approach for the brand which is consistent across all mediums.</li>
<li>Digital Activation: Challenge conventional approaches to media and digital activities to achieve innovative marketingcommunication plans which optimize spend and maximize impact.</li>
<li>Project Management: Move projects from ideation through to completion, tracking status of projects while driving visibility to key stakeholders.</li>
<li>Creativity: Champion creative ideas and customer approach strategies, bringing them from briefing and development to implementation.</li>
<li>Integrity: Demonstrate high integrity in execution, decision making and balancing of Authority Brands franchise network interests.</li>
<li>Impact: Understand the impact and delivery costs/ROI of different medians/channels and is able to create a cohesive strategy for the brand and each franchisee, taking into account the complex marketing ecosystem, regularly challenging the status quo.</li>
<li>Perform other duties as assigned.</li>
</ul>
<b>Qualifications:</b><br>
<ul>
<li>A bachelor’s degree in marketing or business is preferred</li>
<li>4+ years’ experience executing annual brand marketing plans</li>
<li>Ability to forecast, track, and maintain an annual marketing budget</li>
<li>Prior experience with franchise marketing and/or sales</li>
<li>Strong attention to detail, energetic, open to collaborative environment, business minded, strategic and creative</li>
<li>Knowledge/understanding of digital marketing, including ability to interpret digital campaign results and other KPIs (SEO, PPC, remarketing, display)</li>
<li>Solid PC skills, including Microsoft Office systems and Google Analytics</li>
</ul>
We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.
<br><br>
Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.
<br><br>
Authority Brands Inc. is an Equal Opportunity Employer

Marketing Manager (Hybrid)

Cox Media Group

<div><p><b>Location: GA-Atlanta</b></p><p><b>
Job Title: Digital Media Strategist (Atlanta Radio)</b></p><p></p><div><div><div><h2 class="jobSectionHeader"><b><br>
Position Overview</b></h2></div><div><p>
The Digital Media Strategist will work with CMG sales team members to grow digital revenue by accompanying the sales team in the field or virtually to conduct customer needs analysis and present client facing solutions. The Digital Media Strategist must understand all CMG Local Solutions digital product offerings and how to leverage them to meet the client's strategic objectives. Proficiency and expertise are required in digital advertising products; targeted display, digital video (OTT, streaming, long-form, and short-form), digital audio, sponsorships &amp; premium advertising units, SEM, SEO/CRO, website development, paid social, and lead generation. The Digital Media Strategist must be analytical, organized, solution minded, consultative and customer centric. We are looking to expand our team with smart, digitally savvy individuals with an insatiable appetite to learn and make an impact. Join a company that provides opportunity, training, and an innovative environment.</p><p></p><p><br>
In this role, you will work in collaboration with our local market sales team and CMG Local Solutions team members to protect and grow the digital investments of our existing clients and secure new revenue from non-advertisers. The Digital Media Strategist will attend client-facing meetings to uncover client&rsquo;s marketing goals, then develop, present, and propose digital media strategies and tactics directly to the clients with our sales team.</p></div></div><div><div><h2 class="jobSectionHeader"><b>
Essential Duties and Responsibilities</b></h2></div><div><ul><li>
Attending client needs assessment meetings with sales team to uncover client&rsquo;s goals.</li><li>
Build strategic recommendations and proposals that align with clients&rsquo; goals.</li><li>
Present digital recommendations and strategies with our local market sales team to clients.</li><li>
Meet regularly with our local market sales team and management to identify and pursue most opportunistic growth accounts, prospects, and opportunities.</li><li>
Complete appropriate insertion order details for all digital campaigns that are sold.</li><li>
Partner with CMG Local Solutions campaign operations team members to monitor performance of campaigns, identify upsell opportunities, and make assessments.</li><li>
Consult and educate Account Executives and clients on the ever-changing digital media environment and on CMG Local Solutions&rsquo; suite of digital marketing products.</li><li>
Collaborate regularly with CMG Local Solutions team members, including sales &amp; marketing, product marketing, campaign operations, performance management, and digital marketing analysts.</li></ul></div></div><div><div><h2 class="jobSectionHeader"><b>
Minimum Qualifications</b></h2></div><div><ul><li>
Results oriented individual who strategically pursues business with energy and drive.</li><li>
The ability to execute sales tactics, implement marketing strategies and deliver effective sales presentations with passion, and consistently asks for the business.</li><li>
Subject matter expertise is required in the digital advertising ecosystem including programmatic buying, supply and demand-side platforms, customer attribution, and in the latest industry trends</li><li>
Tech-savvy with solid computer skills is a must</li><li>
Must be available for occasional overnight travel as required</li><li>
Valid US driver&rsquo;s license and clean driving record with reliable transportation</li></ul></div></div><div><div><h2 class="jobSectionHeader"><b>
Preferred Qualifications</b></h2></div><div><ul><li>
Bachelor&rsquo;s Degree preferred</li><li>
Previous outside sales experience preferred, but candidates with a strong competitive drive are encouraged to apply.</li></ul></div></div></div><p><b>
About Cox Media Group</b><br>
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit <b>www.coxmediagroup.com</b></p><p>
Req #: 1805 #LI-Onsite</p></div>

Digital Media Strategist (Atlanta Radio)

Marketwake

<div><p>Great content should make your audience think something, feel something, and ultimately, do something&mdash;and it all starts with content strategy. At Marketwake, the Content Strategist leads high-level content strategy across client deliverables by leveraging user data, SEO findings, branding and messaging analysis, industry research, and best practices for copywriting.</p>
<p>
The Content Strategist collaborates with a variety of team members across departments, including copywriters, UX designers, visual designers, SEO strategists, and paid media managers, as well as account managers and project managers.
</p><p>At Marketwake, we're passionate about data-driven creativity, and our Content Strategist should be, too. We believe that a successful content strategy is one that facilitates harmony among thoughtful data, engaging copy, and exceptional design in order to create a powerful and compelling user experience that ultimately converts.</p><br>
<p></p>
<p>
KEY RESPONSIBILITIES</p>
<ul>
<li>Content Strategy: Develop and execute effective quarterly content strategies as they pertain to blogs, videos, social media, websites, branding projects, and other digital marketing campaigns that align with our client's goals and objectives by understanding their target audience and overall messaging.</li>
<li>Content Creation: Create and manage high-quality, engaging content across multiple platforms, including blog posts, social media posts, videos, infographics, and email newsletters. Ensure all content is consistent with brand messaging and meets SEO best practices.</li>
<li>Collaboration and Communication: Work closely with cross-functional teams such as designers, developers, account managers, and project managers to ensure that content aligns with overall marketing objectives and project timelines. Communicate and present content plans and strategies to clients, ensuring that they understand the rationale behind the approach and how it aligns with their goals.</li>
<li>Quality Assurance: Oversee, collaborate, and QA all copywriter copy/messaging for retainer and web clients, and contribute to quarterly retainer client content brainstorms.</li>
<li>Project Research: Conduct research &amp; discovery, competitor messaging analysis, and website content strategy for any web clients. Actively collaborate and contribute to web project site maps and content indexes.</li>
<li>Content Promotion and Distribution: Develop and execute a content distribution plan that leverages various digital channels and tactics, such as social media, email marketing, and paid advertising, to increase content visibility and engagement.</li>
<li>Industry Standards: Stay updated on content trends and best practices, including advancements in AI, promoting continuous learning and strategy adjustment, and educating our internal team on industry shifts.</li>
</ul>
<p>SKILLS</p>
<ul>
<li>Ability to manage multiple client retainers simultaneously while maintaining close attention to detail and meeting tight, frequently changing deadlines</li>
<li>Adept at keyword placement and SEO best practices</li>
<li>Extensive knowledge and proven experience with digital media channels, including SEO, conversion optimization, tools, and metrics</li>
<li>Foundational copywriting skills, including mastery of grammar, spelling, and punctuation</li>
<li>Ability to present key findings and recommendations to clients</li>
<li>Working knowledge of AI research/brainstorming tools, Semrush, and Figma is preferred</li>
</ul>
<p>REQUIREMENTS</p>
<ul>
<li>4+ years of copywriting experience</li>
<li>2+ years of experience in content strategy and/or creative strategy</li>
<li>Degree in journalism, advertising, marketing, communications, or a related field</li>
<li>Previous agency experience is preferred</li></ul></div>

Content Strategist

Explore 131+ Digital marketing account executive in Atlanta this December. Find roles across top companies and apply now to boost your career.

131 digital marketing account executive jobs IN Atlanta

Digital Marketing Account Executive

Digital Marketing Account Executive

Revenue & Growth Marketing Manager (ABM Focus) New

Sr Director Marketing - Hertz Car Sales

Marketing Manager (Hybrid)

Digital Media Strategist (Atlanta Radio)

Content Strategist