digital marketing account executive Jobs in Atlanta

digital marketing account executive

digital marketing lead

Northside Hospital

<div><div><div>Northside Hospital is award-winning, state-of-the-art, and continually growing. Constantly expanding the quality and reach of our care to our patients and communities creates even more opportunity for the best healthcare professionals in Atlanta and beyond. Discover all the possibilities of a career at Northside today.</div></div><div><div><b>
OCCUPATIONAL SUMMARY</b></div><div>
</div><div>Oversees digital initiatives that advance Northside&rsquo;s online presence and patient engagement across Northside.com and the Northside mobile app. This role will lead efforts to enhance digital performance, drive user conversions, and deliver a best-in-class digital customer experience that aligns with the health system&rsquo;s brand, mission, and growth objectives.</div><div>
</div><div><b>PRIMARY DUTIES AND RESPONSIBILITIES</b></div><ul><li><b>
Lead Web &amp; Mobile Content Administration:</b> Manage ongoing updates, governance, and optimization of content for Northside.com and the Northside mobile app to ensure accuracy, consistency, and alignment with organizational priorities.</li><li><b>
Oversee Digital Campaigns:</b> Manage marketing campaigns that drive traffic and engagement to Northside&rsquo;s digital platforms, in collaboration with marketing, service line, and physician practice teams.</li><li><b>
Drive SEO/SEM/GO Performance: </b>Lead search engine optimization (SEO), app optimization (AO), and Google Optimization (GO) strategies to maximize qualified digital traffic and improve discoverability.</li><li><b>
Lead Web Analytics &amp; Reporting: </b>Measure, analyze, and report on web and campaign performance metrics using analytics tools to inform marketing strategy, enhance engagement, and drive measurable business outcomes.</li><li><b>
Optimize Digital Conversions: </b>Develop and implement strategies to improve conversions and digital interactions across hospitals, service lines, and physician groups.</li><li><b>
Manage Digital Customer Experience: </b>Oversee the overall user experience for both the website and mobile app, ensuring an intuitive, accessible, and seamless journey for patients and visitors.
</li><li><b>Coordinate Cross-Functional Content Collaboration: </b>Partner with internal content contributors, physician practices, and third-party vendors to maintain and evolve digital content that enhances user experience and supports organizational goals.</li><li><b>
Manage Web Experimentation &amp; Personalization: </b>Oversee experimentation, A/B testing, and personalization initiatives to continuously refine and optimize the digital experience.</li></ul></div><div><p><b>
KNOWLEDGE SKILLS AND ABILITIES/LICENSE OR CERTIFICATION REQUIRED</b><b>
</b></p><ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Digital Media, or a related field required.</li><li>
Minimum of <b>3&ndash;5 years </b>of digital marketing experience required; healthcare or hospital experience preferred but not required.</li></ul><p><b>
KNOWLEDGE SKILLS AND ABILITIES/LICENSE OR CERTIFICATION PREFERRED</b>
</p><ul><li>Strong communication and critical thinking skills.</li><li>
Demonstrated experience in digital marketing strategy, content management, analytics, and campaign execution.</li><li>
Hands-on experience with Digital Experience Platforms (DXPs), including content management, personalization, and web experimentation tools.</li><li>
Experience with Optimizely preferred.</li><li>
Experience with Salesforce Marketing Cloud and/or HubSpot preferred.</li><li>
Proven ability to collaborate across teams and manage multiple projects in a dynamic environment.</li></ul></div></div>

Digital Marketing Lead

Hertz

<div><p>Hertz Car Sales is transforming how consumers buy used vehicles-offering confidence, quality, and convenience backed by one of the world's most trusted mobility brands. As part of this evolution, we're seeking a Senior Director, Marketing, to lead the strategy, integration, and performance of all marketing functions supporting the Hertz Car Sales business.
</p><p>Starting salary is $195K; commensurate with experience.
</p><p><b>A Day in Life:
</b></p><p>This executive will oversee three direct reports overseeing the following core functions:
</p><p>Integrated Marketing Programs: Leading brand strategy, creative development, content, organic social and influencer programs.
</p><p>Growth Marketing &amp; Analytics: Driving digital and direct-to-consumer acquisition, performance, marketing, and measurement.
</p><p>Customer Lifecycle &amp; CRM: Building personalized, data-driven communication programs that nurture leads, accelerate purchase, and strengthen loyalty<br>
</p><p></p><p><b>What You&rsquo;ll Do:<br>
</b></p><p></p><p>The ideal candidate will be both a visionary and strategic architect while also being a hands-on, operational leader. They'll be capable of aligning creative storytelling, performance marketing, and data-driven insights into a unified growth engine. Reporting directly to the Chief Commercial Officer for Hertz Car Sales, this role will play a pivotal part in defining and scaling how Hertz competes in the used car marketplace.<br>
</p><p></p><p>Scope of responsibilities include:
</p><ul><li>Lead and unify strategy across Growth Marketing, CRM, and Brand/Creative to deliver consistent, high-performing marketing programs.
</li><li>Translate business goals into integrated marketing plans that drive awareness, traffic, lead generation, and sales conversion.
</li><li>Manage, mentor, and develop three direct reports (Director of Growth Marketing, Director of Marketing Programs, and Sr. Manager of CRM &amp; Lifecycle), fostering collaboration and excellence across the team and cross-functionally with Operations, Product, Communications, and Hertz Brand and Rental Car Marketing.
</li><li>Serve as the connective tissue between marketing, retail operations, analytics, and technology to ensure alignment and transparency of results.
</li><li>Guide paid media, SEM, SEO, paid social, display, CTV, and affiliate marketing strategies to drive efficiency and profitable demand.
</li><li>Accelerate advance measurement capabilities building a robust test-and-learn framework, attribution modeling, and channel-level ROI reporting.
</li><li>Forecast and track performance against key metrics (traffic, leads, conversion, revenue, profit), leveraging support from Analytics and Finance.
</li><li>Champion innovation in digital channels, Al search, and performance optimization.
</li><li>Oversee customer journey mapping, segmentation, and data-driven communication programs that improve lead nurture and customer retention.
</li><li>Ensure the use of CRM and marketing automation tools to deliver personalized, timely messaging across email, SMS, and app channels.
</li><li>Integrate rental and sales customer data to enable cross-brand engagement and audience enrichment.
</li><li>Collaborate with creative and analytics teams to test and optimize lifecycle content and offers.
</li><li>Lead the evolution of the Hertz Car Sales brand and ensure a consistent voice and identity across all touchpoints.
</li><li>Oversee creative development, campaign planning, and cross-channel execution for national and local marketing initiatives.
</li><li>Drive organic social strategy and influencer partnerships that authentically extend brand reach and engagement.
</li><li>Manage agency and production partnerships, ensuring on-time delivery, fully optimized paid media efforts, and brand-right creative excellence.
</li><li>Define success metrics for marketing performance across all disciplines and channels.
</li><li>Establish dashboards and reporting cadences for leadership visibility.
</li>Present performance results, insights, and optimization plans to executive stakeholders regularly.<br>
<li>
</li></ul><p></p><p><b>What We&rsquo;re Looking For:
</b></p><ul><li>12+ years of progressive marketing experience with leadership in digital, CRM, and brand
</li><li>Proven ability to lead large, multidisciplinary teams and integrate performance and brand marketing into cohesive strategies
</li><li>Deep expertise in digital media, analytics, marketing automation, and creative strategy
</li><li>Experience managing agency relationships and large-scale marketing budgets
</li><li>Strategic thinker with strong analytical rigor and creative sensibility
</li><li>Skilled at influencing cross-functional leaders and presenting to executive audiences
</li><li>Prior experience in automotive, retail, or other high-consideration purchase categories a plus
</li><li>Bachelor's degree in Marketing, Business, or Communications required; MBA preferred.
</li><li>A passion for crafting high impact brand stories that inspire customer trust and loyalty
</li><li>Ability to translate strategy into creative programs that perform across channels
</li><li>Curiosity about emerging media, culture, and content formats
</li><li>A collaborative leadership style that inspires teams and partners to do their best work
</li>A humble, growth-minded approach that contributes to Hertz Car Sales' mission of reinventing the used-car buying experience<br>
<li>
</li></ul><p></p><p><b>What You&rsquo;ll Get:
</b></p><ul><li>Up to 40% off the base rate of any standard Hertz Rental
</li><li>Paid Time Off
</li><li>Medical, Dental &amp; Vision plan options
</li><li>Retirement programs, including 401(k) employer matching
</li><li>Paid Parental Leave &amp; Adoption Assistance
</li><li>Employee Assistance Program for employees &amp; family
</li><li>Educational Reimbursement &amp; Discounts
</li><li>Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
</li><li>Perks &amp; Discounts &ndash;Theme Park Tickets, Gym Discounts &amp; more</li></ul></div>
<br><div>The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
<div></div><div><b>US EEO STATEMENT
</b><div>At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture &ndash; and our success and reputation as a company.
</div><div>Individuals are encouraged to apply for positions because of the characteristics that make them unique.
</div><div>EOE, including disability/veteran</div></div></div>

Sr Director Marketing - Hertz Car Sales

<div><p>Hertz Car Sales is transforming how consumers buy used vehicles - offering confidence, quality, and convenience backed by one of the world's most trusted mobility brands. As part of this growth journey, we're seeking a Director of Growth Marketing. The successful candidate will drive digital and direct-to-consumer marketing strategy and tactics for Hertz Car Sales nationwide.
</p><p>Starting salary is $135K; commensurate with experience.
</p><p><b>A Day in Life:
</b></p><p>Reporting directly to the Sr Director, Hertz Car Sales Marketing, the Director, Performance Marketing will be responsible for media strategy, buying, and analytics based in Atlanta, Georgia. With a keen focus on key business metrics including revenue, profit, lead generation, store and online traffic, site conversion, store conversion, and retention, the Director, Growth Marketing will lead the growth of our marketing channels to deliver a growing profit stream and expand the consumer's positive experience with Hertz
<br>
Car Sales.<br>
</p><p></p><p><b>What You&rsquo;ll Do:
</b></p><p>Oversee the strategy, tactics and day-to-day management of our digital and DTC marketing channels focused on driving both online and retail vehicle sales:<br>
<br>
</p><ul><li>Paid search/SEM/Al Search
</li><li>SEO/AEO
</li><li>Paid Social
</li><li>Affiliate marketing
</li><li>Display
</li><li>Vehicle Listing Ads
</li><li>Connected TV
</li><li>Online Video
</li><li>Lead innovation and advancement of the overall digital marketing agenda through the development and execution of a multi-year roadmap.
</li><li>Hire, develop, and manage a Marketing Analyst to deliver new and comprehensive approaches to measure and optimize effectiveness of all marketing initiatives, including but not limited to utilizing MMM, incrementality testing, and other analytic techniques.
</li><li>Leverage CRM data and performance analytics to accelerate improvements in overall marketing efficiency and customer acquisition.
</li><li>Work with the larger marketing team supporting the execution of omni-channel programs targeted to specific consumer segments.
</li><li>Partner with the larger organization (including senior business leaders across the company) to understand their business objectives and be seen as THE subject matter expert on Growth Marketing within the Hertz Car Sales team.
</li><li>Actively partner and collaborate with cross-functional Brand Marketing and Hertz Rental Car teams to ensure a consistent message of the Hertz brand across all consumer touch points.
</li>Build a world-class Growth Marketing function through defining the optimal internal organization structure and appropriate set of 3rd party partner relationships as we continue to grow and mature the business.<br>
<li>
</li></ul><p></p><p><b>Performance Measures:
</b></p><ul><li>Increased YoY traffic to Hertz Car Sales website and our offline stores.
</li><li>Increased YoY leads generated for vehicle sales.
</li><li>Increased YoY vehicle sales and profit growth.
</li><li>Delivery against program and channel ROAS targets that ladder up to improving channel effectiveness.
</li><li>360-degree feedback from internal teammates; external customer feedback
</li></ul><p><b>What We&rsquo;re Looking For:
</b></p><ul><li>10+ years of marketing experience with at least 7-9 years digital experience with integrated media and marketing platforms that include both digital and traditional marketing.
</li><li>Demonstrated experience with implementing performance marketing initiatives that will scale to support the requirements of a growing organization with multiple brands.
</li><li>Deep understanding of the digital environment and evolving tools and platforms used to improve online presence. Able to translate trends into brand right business opportunities.
</li><li>Strong leadership and consensus building skills, with willingness to continually embrace personal and professional development.
</li><li>Prior experience leading and developing a team of professionals, as well as working across indirect reports, agency and cross-functional partners.
</li><li>Able to interact with all levels of the organization; must be able to articulate a vision and develop and deliver supporting marketing plans.
</li><li>Strong relationship builder both within the organization and with external partners.
</li><li>Agile Mindset - while experience leading digital marketing at a large, consumer brand, highly collaborative corporation is needed, a small company mentality (e.g., test quickly, fail quickly, fix quickly) is needed to make ambitious progress in a dynamic field where innovation and speed are necessary.
</li><li>Comfortable working with ambiguity and change. Must be able to work in a fast-paced environment.
</li><li>Bachelor&rsquo;s degree in marketing or Analytics / MBA preferred.
</li></ul><p><b>Skill Set:
</b></p><ul><li>World-class Digital and Direct Marketing skills.
</li><li>At the forefront of emerging media and measurement trends, Al search and applications Innovative and creative thinking backed with a test-and-learn discipline.
 </li><li>Organizational leadership and team development.
</li><li>Highly analytical &amp; strategic with a drive for results in prioritized, logical manner.
</li><li>A collaborative, growth-minded approach that contributes to Hertz Car Sales' mission of reinventing the used-car buying experience.
</li><li>Exceptional listening skills, minimal ego.
</li><li>Complex problem-solving; explores all options, then converges.
</li><li>Organized and attention-to-detail approach.
</li>A collaborative, growth-minded approach that contributes to Hertz Car Sales&rsquo; mission of reinventing the used- car sales experience.<br>
<li>
</li></ul><p></p><p><b>What You&rsquo;ll Get:
</b></p><ul><li>Up to 40% off the base rate of any standard Hertz Rental
</li><li>Paid Time Off
</li><li>Medical, Dental &amp; Vision plan options
</li><li>Retirement programs, including 401(k) employer matching
</li><li>Paid Parental Leave &amp; Adoption Assistance
</li><li>Employee Assistance Program for employees &amp; family
</li><li>Educational Reimbursement &amp; Discounts
</li><li>Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
</li><li>Perks &amp; Discounts &ndash;Theme Park Tickets, Gym Discounts &amp; more</li></ul></div>
<br><div>The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
<div></div><div><b>US EEO STATEMENT
</b><div>At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture &ndash; and our success and reputation as a company.
</div><div>Individuals are encouraged to apply for positions because of the characteristics that make them unique.
</div><div>EOE, including disability/veteran</div></div></div>

Director, Growth Marketing

LocaliQ

|Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps|
<br><br>
USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com
<br><br>
<b>Position Title:</b> Account Executive – Digital Marketing Consultant
<br><b>Location:</b> Atlanta, Georgia
<br><b>Work Environment:</b> Must be located in Atlanta Georgia area. Remote - you will work from a home office but make both tech based and in-person sales calls with local business owners within and outside of the Atlanta DMA.
<br>What makes LocaliQ a GREAT fit for you? When you join LocaliQ, you’ll set your career on track for outstanding achievement with a company that knows no limits. We are one of the leading digital marketing companies in the nation offering clients end to end digital marketing solutions with insights that they cannot find elsewhere. Our Sales Executives earn a competitive base pay, uncapped commission and exceptional benefits.
<br>Along with top training in digital marketing, exemplary digital marketing fulfillment and recognition for high performers. If you are driven to succeed, have digital marketing acumen and are looking for your next adventure, LocaliQ is the place for you.
<br>The Account Executive (Digital Marketing Consultant) role requires a highly personable individual with the ability to lead sales efforts focused on digital platforms while maintaining an energetic, strategic, and entrepreneurial spirit.
<br>As an Digital Marketing Consultant, you’ll collaborate with clients to provide a diverse set of advertising and marketing solutions, including:
<br><ul>
<li>Establishing and enhancing their online presence through website development, SEO, local listings, and reputation management on social media platforms.</li>
<li>Generating awareness and leads through various methods such as search engine marketing, social media engagement, display advertising, video content, and mobile advertising.</li>
<li>Growing the audience and promoting engagement through brand content solutions and social media marketing.</li>
<li>Managing leads and customers efficiently using lead alert systems, engagement tools, and tracking mechanisms.</li>
<li>Analyzing the effectiveness of campaigns using comprehensive reporting tools, mobile applications, and insights from emerging technologies like Virtual and Augmented Reality.</li>
</ul>
<b>As a Digital Marketing Consultant, you will:</b><br>
<ul>
<li>Actively pursue and secure new business and revenue streams.</li>
<li>Articulate and present our product suite to business decision-makers effectively.</li>
<li>Conduct face-to-face customer meetings, presentations, proposals, and demonstrations.</li>
<li>Utilize the best marketing services and solutions in the region to deliver exceptional results for your customers.</li>
<li>Foster partnerships with local businesses and assist them in achieving their marketing goals through digital marketing solutions.</li>
<li>Identify customer needs to develop and implement tailored account plans and client solutions that distinguish our services from those of our competitors.</li>
<li>Assist businesses in optimizing their online presence through personalized digital marketing strategies.</li>
<li>Retain, manage, and expand your client base in the constantly evolving digital landscape.</li>
<li>Collaborate within a team to manage client relationships and sustain and increase account revenue.</li>
<li>Maintain proactive communication with customers via phone, video conferencing tools (such as MS Teams or Zoom), email, and in-person meetings.</li>
<li>Manage a specified sales pipeline and devise a strategy for long-term sustained success.</li>
<li>Conduct regular client check-ins, upsell/cross-sell accounts, and address any client concerns regarding market share.</li>
<li>Utilize CRM (Salesforce) effectively and efficiently, recording all sales activities accurately.</li>
</ul>
<b>Key Qualifications:</b><br>
<ul>
<li>High Proficiency in Digital Marketing (Google AdWords, Analytics certifications are preferred).</li>
<li>5+ years of experience in high acquisition, consultative B2B Sales role.</li>
<li>A problem solver who thrives on challenges and can simplify complex issues.</li>
<li>Possesses a competitive nature and a collaborative team spirit.</li>
<li>Excellent communication and presentation skills.</li>
<li>Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook.</li>
<li>Role requires a valid driver's license, reliable transportation, and the minimum liability insurance as required by law.</li>
</ul>
<b>Benefits:</b><br>
<ul>
<li>Uncapped Earnings Potential with a residual commission program as well as a Quarterly Bonus program on top of a base salary structure</li>
<li>Unparalleled digital training for continuous learning</li>
<li>Intensive 3-week onboarding for new hires</li>
<li>Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HSA, FSA, Life Insurance, Pet Insurance, 401K and more.</li>
<li>Generous Unlimited Time off package including Company Paid Holidays</li>
<li>Energized and passionate team with a fun and flexible workplace</li>
</ul>
#LI-LOCALiQ; #LI-remote; #LI-SD1
<br><br>
USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com.

Digital Marketing Account Executive

USA TODAY Co.

Cox Media Group

<div><p><b>Location: GA-Atlanta</b></p><p><b>
Job Title: Digital Media Strategist (Atlanta Radio)</b></p><p></p><div><div><div><h2 class="jobSectionHeader"><b><br>
Position Overview</b></h2></div><div><p>
The Digital Media Strategist will work with CMG sales team members to grow digital revenue by accompanying the sales team in the field or virtually to conduct customer needs analysis and present client facing solutions. The Digital Media Strategist must understand all CMG Local Solutions digital product offerings and how to leverage them to meet the client's strategic objectives. Proficiency and expertise are required in digital advertising products; targeted display, digital video (OTT, streaming, long-form, and short-form), digital audio, sponsorships &amp; premium advertising units, SEM, SEO/CRO, website development, paid social, and lead generation. The Digital Media Strategist must be analytical, organized, solution minded, consultative and customer centric. We are looking to expand our team with smart, digitally savvy individuals with an insatiable appetite to learn and make an impact. Join a company that provides opportunity, training, and an innovative environment.</p><p></p><p><br>
In this role, you will work in collaboration with our local market sales team and CMG Local Solutions team members to protect and grow the digital investments of our existing clients and secure new revenue from non-advertisers. The Digital Media Strategist will attend client-facing meetings to uncover client&rsquo;s marketing goals, then develop, present, and propose digital media strategies and tactics directly to the clients with our sales team.</p></div></div><div><div><h2 class="jobSectionHeader"><b>
Essential Duties and Responsibilities</b></h2></div><div><ul><li>
Attending client needs assessment meetings with sales team to uncover client&rsquo;s goals.</li><li>
Build strategic recommendations and proposals that align with clients&rsquo; goals.</li><li>
Present digital recommendations and strategies with our local market sales team to clients.</li><li>
Meet regularly with our local market sales team and management to identify and pursue most opportunistic growth accounts, prospects, and opportunities.</li><li>
Complete appropriate insertion order details for all digital campaigns that are sold.</li><li>
Partner with CMG Local Solutions campaign operations team members to monitor performance of campaigns, identify upsell opportunities, and make assessments.</li><li>
Consult and educate Account Executives and clients on the ever-changing digital media environment and on CMG Local Solutions&rsquo; suite of digital marketing products.</li><li>
Collaborate regularly with CMG Local Solutions team members, including sales &amp; marketing, product marketing, campaign operations, performance management, and digital marketing analysts.</li></ul></div></div><div><div><h2 class="jobSectionHeader"><b>
Minimum Qualifications</b></h2></div><div><ul><li>
Results oriented individual who strategically pursues business with energy and drive.</li><li>
The ability to execute sales tactics, implement marketing strategies and deliver effective sales presentations with passion, and consistently asks for the business.</li><li>
Subject matter expertise is required in the digital advertising ecosystem including programmatic buying, supply and demand-side platforms, customer attribution, and in the latest industry trends</li><li>
Tech-savvy with solid computer skills is a must</li><li>
Must be available for occasional overnight travel as required</li><li>
Valid US driver&rsquo;s license and clean driving record with reliable transportation</li></ul></div></div><div><div><h2 class="jobSectionHeader"><b>
Preferred Qualifications</b></h2></div><div><ul><li>
Bachelor&rsquo;s Degree preferred</li><li>
Previous outside sales experience preferred, but candidates with a strong competitive drive are encouraged to apply.</li></ul></div></div></div><p><b>
About Cox Media Group</b><br>
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit <b>www.coxmediagroup.com</b></p><p>
Req #: 1805 #LI-Onsite</p></div>

Digital Media Strategist (Atlanta Radio)

Authority Brands

Authority Brands Inc. is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ.
<br><br>
The Marketing Manager is the marketing lead for one of the consumer brands within the Authority Brands portfolio. This role serves as the contact point of accountability for operations in regards to all franchisee-facing marketing activities. The Marketing Manager must be able to effectively work as a member of the operations leadership team as well as understand how to drive franchisee network success through each individual franchisee.
<br><br>
<b>Responsibilities:</b><br>
<ul>
<li>Marketing Strategy: Reporting directly to the brand president, work with the brand operations as well as centralized marketing team to outline, plan and execute strategic annual marketing plan and initiatives.</li>
<li>Franchisee Support: Support franchise owners, including presenting and reporting marketing results and educating on vendors, marketing tactics, and marketing platforms.</li>
<li>360 Marketing: Pull all brand touchpoints together across different channels to create an aligned 360 approach for the brand which is consistent across all mediums.</li>
<li>Digital Activation: Challenge conventional approaches to media and digital activities to achieve innovative marketingcommunication plans which optimize spend and maximize impact.</li>
<li>Project Management: Move projects from ideation through to completion, tracking status of projects while driving visibility to key stakeholders.</li>
<li>Creativity: Champion creative ideas and customer approach strategies, bringing them from briefing and development to implementation.</li>
<li>Integrity: Demonstrate high integrity in execution, decision making and balancing of Authority Brands franchise network interests.</li>
<li>Impact: Understand the impact and delivery costs/ROI of different medians/channels and is able to create a cohesive strategy for the brand and each franchisee, taking into account the complex marketing ecosystem, regularly challenging the status quo.</li>
<li>Perform other duties as assigned.</li>
</ul>
<b>Qualifications:</b><br>
<ul>
<li>A bachelor’s degree in marketing or business is preferred</li>
<li>4+ years’ experience executing annual brand marketing plans</li>
<li>Ability to forecast, track, and maintain an annual marketing budget</li>
<li>Prior experience with franchise marketing and/or sales</li>
<li>Strong attention to detail, energetic, open to collaborative environment, business minded, strategic and creative</li>
<li>Knowledge/understanding of digital marketing, including ability to interpret digital campaign results and other KPIs (SEO, PPC, remarketing, display)</li>
<li>Solid PC skills, including Microsoft Office systems and Google Analytics</li>
</ul>
We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.
<br><br>
Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.
<br><br>
Authority Brands Inc. is an Equal Opportunity Employer

Marketing Manager (Hybrid)

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107 digital marketing lead jobs IN Atlanta

Digital Marketing Lead

Sr Director Marketing - Hertz Car Sales

Director, Growth Marketing

Digital Marketing Account Executive

Digital Marketing Account Executive

Digital Media Strategist (Atlanta Radio)

Marketing Manager (Hybrid)