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digital marketing analyst

Big Ticket

<div><p><b>Company Overview</b></p>
<p>
Since 1992, Big Ticket LLC has been offering huge cash prizes and dream cars, creating unforgettable experiences for our customers. Our monthly guaranteed draws give participants the chance to win massive cash prizes, luxury cars, and more, with millions of dirhams awarded to lucky winners every month.</p>
<p>
At Big Ticket, we're more than just a raffle; we create moments of hope, joy, and excitement for people around the world. With a mission to turn dreams into reality through exciting games and entertainment and make every draw an event to remember.</p>
<p><b>
Purpose and Objectives for the Role</b></p>
<p>
The Digital Marketing Analyst is a pivotal technical resource within the Commercial department, responsible for maintaining the integrity and performance of Big Ticket's digital data ecosystem. This role serves as the primary engine for generating accurate, trusted, and actionable insights across the website, mobile app, and CRM channels.</p>
<p>
By leveraging advanced tools such as GA4, BigQuery, and SQL, the analyst ensures high standards in digital measurement and data governance, providing the analytical foundation for confident decision-making. The position requires an individual with deep practical expertise in digital behavioural analysis and experimentation, capable of translating complex datasets into clear optimisation opportunities that drive commercial growth.</p>
<p><b>
Overall Responsibilities</b></p>
<ul>
<li>Maintain and audit GA4 tracking frameworks to ensure absolute data accuracy. Build and manage automated dashboards that identify behavioural trends, anomalies, and actionable insights across website, app, and CRM environments.</li>
<li>Actively support the Conversion Rate Optimisation roadmap by using data to uncover behavioural insights and shape evidence-based test hypotheses. As necessary, support the technical implementation and delivery of A/B and multivariate tests to optimise conversion rates.</li>
<li>Act as the guardian of measurement consistency across the ecosystem by maintaining shared standards for tagging and naming conventions. Ensure all tracking adheres to data security, privacy, and compliance standards within the UAE regulatory framework.</li>
<li>Support the analytics framework for the 2026 mobile app launch by defining tagging requirements and assisting with the development of robust reporting capabilities, including funnels, cohort analyses, and personalisation tracking.</li>
<li>Support high-level commercial decision-making by providing validated datasets for econometrics and attribution models. Collaborate with external media and CRM partners to refine performance measurement and lifecycle tracking.</li>
<li>Partner with UX, Brand, and Digital teams to analyse funnel friction points and creative performance, providing the data needed to execute effective personalisation strategies.</li>
</ul>
<p><b>Skills Required</b></p>
<ul>
<li>Practical experience as a Digital Analyst with hands-on expertise in digital measurement, optimisation, and experimentation.</li>
<li>Advanced GA4 knowledge, including event configuration, tracking design, QA, and troubleshooting.</li>
<li>Familiarity with CRO and experimentation tools (e.g. Optimizely, VWO, or similar) and mobile app analytics platforms.</li>
<li>Strong understanding of tagging architecture, UTMs, data layers, and Google Tag Manager.</li>
<li>Ability to translate complex datasets into clear, actionable insight.</li>
</ul>
<p><b>Qualifications Required</b></p>
<ul>
<li>Bachelor's degree in marketing, digital business, analytics, computer science or related field.</li>
<li>Certifications in digital analytics, CRO or martech are advantageous.</li>
<li>SQL or BigQuery experience desirable.</li></ul></div>

Digital Marketing Analyst

Genius HRTech Dubai

<div><p>One of the renowned semi -governement operations,focuses on digitizing processes and providing, high-efficiency, technology-driven solutions for the industry is looking to hire Growth Marketing /Performance Marketing Analyst for their operations in Abu Dhabi.</p><p><br>
</p><ul><li><p>Own and optimize paid campaigns across Meta, LinkedIn, and Google Ads</p>
</li><li><p>Track and improve KPIs like CPA, CTR, ROAS, and conversions</p>
</li><li><p>Implement end-to-end tracking using GA4, GTM, UTMs, and app attribution tools</p>
</li><li><p>Build dashboards and performance reports with clear insights</p>
</li><li><p>Manage SEO, technical SEO, and App Store Optimization (ASO)</p>
</li><li><p>Integrate campaigns with CRM to track leads from source to conversion</p>
</li><li><p>Create and manage automation journeys (Email, SMS, WhatsApp)</p>
</li><li><p>Oversee email infrastructure and domain authentication</p>
</li><li><p>Monitor digital budgets and optimize spend allocation</p>
</li><li><p>Conduct competitor analysis and recommend growth strategies</p>
</li><li><p>Maintain UTM governance and tracking accuracy</p>
</li><li><p>Collaborate with content, design, CRM, and IT teams</p></li><br>
</ul><p></p><p><b>Required Candidates profile</b></p>
<ul><li><p>2&ndash;4 years of hands-on performance marketing experience</p>
</li><li><p>Strong expertise in paid media, analytics, and attribution</p>
</li><li><p>Experience with CRM and marketing automation platforms</p>
</li><li><p>Solid knowledge of SEO and ASO</p>
</li><li><p>Strong reporting and dashboard-building skills</p>
</li><li><p>Google Ads certification preferred</p></li></ul></div>

Growth Marketing Specialist

<div><p><b>Company Overview</b></p>
<p>
Since 1992, Big Ticket LLC has been offering huge cash prizes and dream cars, creating unforgettable experiences for our customers. Our monthly guaranteed draws give participants the chance to win massive cash prizes, luxury cars, and more, with millions of dirhams awarded to lucky winners every month.</p>
<p>
At Big Ticket, we're more than just a raffle; we create moments of hope, joy, and excitement for people around the world. With a mission to turn dreams into reality through exciting games and entertainment and make every draw an event to remember.</p>
<p><b>
Purpose and Objectives for the Role</b></p>
<p>
The Media Manager is responsible for leading Big Ticket's paid media activity, co-owning the end-to-end strategy and execution in partnership with external media agencies. This role treats paid media as a single integrated system, ensuring that investment simultaneously builds long-term brand equity while driving immediate commercial performance.</p>
<p>
Acting as the guardian of media governance and value, the Media Manager translates high-level business objectives into clear media priorities, guardrails, and success criteria. The role demands a strategic lead who can set the direction for agency partners, ensuring that delivery is optimised, efficient, and fully aligned with Big Ticket's growth ambitions.</p>
<p><b>
Overall Responsibilities</b></p>
<ul>
<li>Own the end-to-end paid media strategy across TV, OOH, digital, social, and partnerships. Translate business objectives into clear media priorities and success criteria.</li>
<li>Drive sustained improvement in digital performance media efficiency and scale (search, social, programmatic, video). Lead a structured optimisation approach across audiences, creative, bidding, and budget allocation.</li>
<li>Use GA4, platform reporting, and analytical tools to prioritise high-impact optimisation opportunities. Maintain disciplined daily monitoring of digital performance to spot risks early and trigger corrective action with partners.</li>
<li>Act as the primary internal owner of media agency relationships, sharing end-to-end accountability for delivery. Set clear briefs and success criteria, ensuring clear value from agency scope and resourcing.</li>
<li>Lead pacing, prioritisation, and budget reallocation with evidence-based recommendations. Use tracking data and analytics to shape scenarios, test agendas, and budget phasing for the monthly Brand &amp; Performance Media planning cycle.</li>
<li>Own how first-party audiences are applied across digital formats. Partner with the Digital Marketing Analyst and CRM teams to translate insight into actionable audiences and define suppression strategies to reduce waste.</li>
<li>Work closely with the Digital Marketing Analyst and Insights team to ensure robust tracking across brand and performance media. Use analytical tools for diagnostics and investment decisions.</li>
</ul>
<p><b>Skills Required</b></p>
<ul>
<li>Proven experience managing integrated paid media strategies across brand and performance channels, with deep knowledge of Paid Search, Social, Display, Video, TV, and OOH.</li>
<li>Strong analytical capability, specifically in developing and interpreting GA4 dashboards, reviewing platform reporting (Meta/Google), and translating insights into commercial action.</li>
<li>Demonstrated success in managing agency relationships within a collaborative, co-owned accountability model.</li>
<li>High commercial literacy, with a track record of managing budgets, ROI, and efficiency trade-offs.</li>
<li>Commercial ownership, evidence-led judgement, continuous learning mindset, and the ability to work collaboratively across Brand, CRM, and Analytics functions.</li>
<li>Experience with attribution, incrementality testing, or Media Mix Modelling (MMM).</li>
</ul>
<p><b>Qualifications Required</b></p>
<ul>
<li><p><i>Bachelor's degree in marketing, business, or digital media (or equivalent).</i></p></li></ul></div>

Media Manager

UNISON Group

<div><p>We are looking for a <b>Business Analyst with strong hands-on experience in Newgen BPM platforms</b> to support operational transformation and workflow automation initiatives within the banking domain.</p><h3 class="jobSectionHeader"><b>
Key Responsibilities</b></h3><ul>
<li>Gather and document business requirements for <b>Newgen-based solutions</b>
</li><li>Analyze and optimize banking workflows to improve operational efficiency
</li><li>Translate requirements into <b>BRD, FRS, user stories, and process flows</b>
</li><li>Work closely with business stakeholders, architects, and development teams
</li><li>Support workflow design, system integrations, UAT, and go-live activities
</li><li>Act as a bridge between business and technical teams</li>
</ul><p><b>
Requirements</b></p><h3 class="jobSectionHeader"><b>
Key Skills &amp; Experience</b></h3><ul>
<li><ul><li>8+ years of experience as a <b>Business Analyst</b>
</li><li>5+ years of hands-on experience with <b>Newgen platforms</b> (iBPS, OmniDocs, BAM, O2MS, etc.)
</li><li>Strong banking domain knowledge (Lending, Trade Finance, Customer Onboarding)
</li><li>Experience in BPM, workflow automation, and process optimization
</li><li>Good understanding of system integrations and digital transformation
</li><li>Strong communication and stakeholder management skills
</li></ul></li><li>Qualifications</li>
<li><ul><li>Bachelor&rsquo;s / Master&rsquo;s degree in a relevant field
</li><li>CBAP / Agile certification is a plus</li></ul></li></ul></div>

Business Analyst - Newgen BPM (Banking)

Alpheya

<div><p>About Alpheya</p><p>
We are a B2B WealthTech startup based in Abu Dhabi and backed by BNY Mellon (America&rsquo;s oldest bank and first company to list on NYSE) and Lunate (a new $100B AUM alternative asset management firm based in Abu Dhabi, UAE). The company has raised $300M to build a state of the art wealth technology platform.</p><p>
Our mission is to power and grow our clients&rsquo; Wealth franchises through differentiated experiences, financial solutions, and insights. Our digital wealth management platform- will enable banks and other financial institutions in the Middle East to grow and further penetrate affluent, HNW and UHNW investor segments.</p><p>
While still leveraging the capabilities and knowledge of large organizations, our fintech is a startup with truly cross-functional and agile teams.</p><p></p><p>
For more information, please visit www.alpheya.com</p><p></p><p><br>
Role Overview</p><p>
We are now looking for a <b>Product Analyst</b> to join our growing team. This role is ideal for someone passionate about financial technology, data-driven insights, AI, and translating user behaviour into actionable product improvements.</p><p></p><p>
Responsibilities:</p><ul>
<li>
Translate product requirements into clear, prioritized user stories</li>
<li>Maintain product team backlog and manage all day-to-day activities for the Product Team
</li><li>Facilitate delivery for product squads, ensuring predictable, high‑quality execution with a strong team cadence and focus</li>
<li>Analyze product usage and customer journeys to identify opportunities and risks</li>
<li>Bridge product, business, and engineering through clear, insight‑driven communication</li>
<li>Report progress to senior stakeholders, escalating blockers and/or dependencies where required</li>
<li>Monitor post‑release performance and support rapid iteration based on feedback</li>
</ul><p><b>
Requirements</b></p><ul>
<li>
Bachelor&rsquo;s degree in Business, Economics, Finance, Computer Science, or related field</li>
<li>2&ndash;4 years of experience as a Product Analyst, Business Analyst, or Data Analyst (FinTech/WealthTech experience is a plus).</li>
<li>Project management experience</li>
<li>Strong analytical skills with proficiency in SQL, Excel/Google Sheets, and data visualization tools (e.g., Looker, Tableau, Power BI).</li>
<li>Familiarity with product analytics platforms (Mixpanel, Amplitude, GA4, etc.).</li>
<li>Knowledge of financial markets, wealth management, or investment products preferred</li>
<li>Interest/knowledge using AI tools</li>
<li>Excellent communication skills, able to translate complex data into actionable insights for both technical and non-technical audiences.</li>
<li>Startup mindset: adaptable, curious, and eager to build things from the ground up</li></ul></div><p></p>

Product Analyst - AI

Andersen

<p><b>The IT company Andersen</b> invites a <b>Business Analyst (fluent in Arabic)</b> to join its team for working with a company from the UAE.</p><p>This position requires <b>working on-site</b> in <b>the Abu Dhabi</b> <b>office</b>.</p><p><b>The customer</b> is a government entity that manages public affairs and oversees various corporate and philanthropic projects. The company is embarking on a transformative digital journey to enhance its operational efficiency and customer experiences.</p><p><b>The project</b> focuses on digital transformation in the UAE to develop and support digital solutions, enhance social services, strengthen public engagement, advance international relations, and optimize administrative processes.</p><p><b>Responsibilities: </b></p><ul><li>Conducting thorough analysis of business processes, systems, and data to identify opportunities for improvement.</li><li>Collaborating with stakeholders to gather and document business requirements, ensuring clarity, completeness, and accuracy.</li><li>Developing detailed documentation, including functional specifications, user stories, and process flows.</li><li>Working closely with development teams to ensure business requirements are accurately translated into technical specifications.</li><li>Participating in the testing phase, validating that solutions meet business requirements and addressing any issues or discrepancies.</li><li>Assisting in project management activities, including project planning, monitoring, and reporting.</li><li>Providing ongoing support and consultation to business users, addressing system-related queries and issues.</li><li>Staying informed about industry trends, best practices, and emerging technologies.</li></ul><p><b>Must-have:</b></p><ul><li>Bachelor's degree in Computer Science, Information Systems, Business, or a related field.</li><li>Proven experience as an IT Business Analyst or in a similar role within the IT industry for 3+ years.</li><li>Strong analytical skills with the ability to critically evaluate information and processes.</li><li>Excellent communication and interpersonal skills, with the ability to effectively engage with both technical and non-technical stakeholders.</li><li>Proficiency in requirements gathering, documentation, and modeling techniques.</li><li>Knowledge of SDLC methodologies, Agile frameworks, and project management principles.</li><li>Experience with business analysis tools and technologies.</li><li>Ability to adapt to changing priorities, work independently, and manage multiple tasks simultaneously.</li><li><b>Level of English</b> &ndash; from Upper-Intermediate and above.</li><li><b>Level of Arabic</b> &ndash; from Upper-Intermediate and above.</li></ul><p><b>Reasons why this job would be interesting to you:</b></p><ul><li>Andersen cooperates with such businesses as Samsung, Reuter Gruppe, T-Systems, TUI, Ryanair, Johnson &amp; Johnson, etc. This project is just your beginning here &ndash; working with us means reliability and prospects.</li><li>We have been strengthening our expertise since 2007. During this time, we have formed an excellent BA &amp; SA team with streamlined processes, which now consists of more than 200 qualified analysts.</li><li>We welcome specialists from every part of the world.</li><li>Salaries at Andersen are pegged to the USD, and our employees are provided with a benefit package and an extensive set of bonuses.</li><li>We give our employees an opportunity to attend and participate in the company&rsquo;s BA meetups, as well as offer a compensation program for international professional certificates.</li><li>There are many different ways to grow and develop at our company. You can improve as a tech specialist or a resource manager, and all your activities will be decently rewarded.</li><li>You will have an opportunity to take on the role of a mentor and help a group of BA/SA beginners grow.</li><li>Our employees have access to Andersen Knowledge Base, where they can take courses in a variety of areas: the art of negotiation, PreSale &amp; Discovery, Agile essentials, product ownership, microservice architecture, API design, SQL, AWS, GDPR, UX/UI, people management, and more.</li></ul><p>Your personal data is protected in accordance with GDPR regulations. Learn more: https://andersenlab.com/privacy-policy</p><p><b>Join us! </b></p><p>https://people.andersenlab.com/</p><p>Job Type: Full-time</p><p>Experience:</p><ul><li>IT Business Analyst: 3 years (Required)</li></ul><p>Language:</p><ul><li>English (Required)</li><li>Arabic (Required)</li></ul>

Business Analyst (fluent in Arabic)

Raqmiyat

<div><div><h3 class="jobSectionHeader"><b>Job Information</b></h3>
<ul><div><p>Date Opened</p>
<div><b>02/13/2026</b><b>
</b></div></div><div><p>Job Type</p>
<div><b>Full time</b><b>
</b></div></div><div><p>Job Opening Status</p>
<div><b>In-progress</b><b>
</b></div></div><div><p>Work Experience</p>
<div><b>5+ years</b><b>
</b></div></div><div><p>Industry</p>
<div><b>Banking</b><b>
</b></div></div><div><p>City</p>
<div><b>Abu Dhabi</b><b>
</b></div></div><div><p>State/Province</p>
<div><b>Abu Dhabi</b><b>
</b></div></div><div><p>Country</p>
<div><b>United Arab Emirates</b><b>
</b></div></div><div><p>Zip/Postal Code</p>
<div><b>51133</b><b>
</b></div></div></ul></div><div><h3 class="jobSectionHeader"><b>About Us</b></h3>
<div><div>Raqmiyat is a UAE-based IT and digital transformation company specializing in consulting, staffing, and enterprise technology solutions. We empower banking, government, and enterprise clients across the Middle East to achieve their digital objectives.</div><br>
</div><p></p><h3 class="jobSectionHeader"><b>Job Description</b></h3>
<div><p>We are seeking a skilled Business Analyst with hands-on experience in Newgen platforms to support operational transformation initiatives within the banking sector. The role focuses on workflow automation, process optimization, document management, and low-code application development. The ideal candidate will bring strong domain knowledge in Banking and Financial Services, along with proven experience in requirements gathering, business process analysis, and solution delivery using Newgen BPM platforms such as iBPS, OmniDocs, BAM, O2MS, or similar modules.</p><p><br>
This role requires close collaboration with business stakeholders, product owners, solution architects, and development teams to deliver automation and operational efficiency across key banking areas, including Trade Finance, Credit Approval and Lending, Loan Origination, Customer Onboarding, and Account Opening and Maintenance.</p><p><b><br>
Key Responsibilities</b></p><br>
<ul><li>
Work closely with business stakeholders, SMEs, and technical teams to gather, analyze, and document functional and non-functional requirements for Newgen-based solutions.<br>
</li><li>
Analyze existing business processes and workflows to identify gaps and inefficiencies, and recommend optimized process designs to improve operational efficiency and productivity.<br>
</li><li>
Facilitate workshops, brainstorming, and requirement-gathering sessions to map key banking processes including Trade Finance, Lending, Corporate Banking, Customer Onboarding, and Account Maintenance.<br>
</li><li>
Translate business needs into clear functional specifications, user stories, process flows, and use cases; develop and maintain documentation such as BRD, FRS, gap analysis, and impact assessments.<br>
</li><li>
Define and document integration requirements between Newgen platforms and internal/external systems, including core banking systems, middleware, customer-facing channels, and third-party or regulatory systems.<br>
</li><li>
Assess and support management of operational and financial risks, ensuring solutions comply with bank policies, standard operating procedures, and regulatory requirements.<br>
</li><li>
Collaborate with Newgen implementation teams to design and configure workflows, forms, business rules, and system integrations.<br>
</li><li>
Support User Acceptance Testing (UAT), ensuring solutions meet business expectations and regulatory standards.<br>
</li><li>
Support deployment, go-live, and post-implementation phases to ensure smooth transition and user adoption.<br>
</li><li>
Act as a subject matter expert in BPM, workflow automation, and banking operations.<br>
</li><li>
Serve as the primary liaison between business users and technical teams to ensure clear communication and timely delivery.</li></ul><div></div><h3 class="jobSectionHeader"><b><br>
Requirements</b></h3><p></p><p><b><br>
Required Skills &amp; Qualifications</b></p><br>
<ul><li>
Bachelor&rsquo;s or Master&rsquo;s degree in Computer Science, Information Systems, or a related discipline.<br>
</li><li>
8+ years of experience as a Business Analyst, including 5+ years of hands-on experience delivering Newgen platform implementations (iBPS, OmniDocs, BAM, O2MS, or similar).<br>
</li><li>
Strong domain expertise in Banking and Financial Services, with experience across Lending, Trade Finance, Payments, and Customer Onboarding.<br>
</li><li>
Demonstrated experience in requirements elicitation, process re-engineering, workflow design, and functional documentation.<br>
</li><li>
Hands-on exposure to BPM platforms, system integrations, and digital process automation initiatives.<br>
</li><li>
Working knowledge of project management methodologies and tools such as JIRA or equivalent.<br>
</li><li>
Excellent communication, analytical, and stakeholder management skills.<br>
</li><li>
Fluent in English.</li></ul><p></p><p><b><br>
Preferred Skills</b></p><br>
<ul><li>
Experience in digital transformation and automation initiatives in Banking and Financial Services (BFSI).<br>
</li><li>
Certifications such as CBAP or Agile certifications are a plus.</li></ul></div></div></div><p></p>

Business Analyst (Newgen)

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