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crm & data analytics manager Jobs in Istanbul Jobs In Istanbul Turkey

crm & data analytics manager

crm analytics and campaign manager Jobs in Istanbul Jobs In Istanbul Turkey

crm analytics and campaign manager

digital marketing analytics manager

Getir

<div>
 
 We're Getir, the pioneers of super fast delivery. Our founding idea: Groceries in minutes, delivered to your door through our app. Now offering more delivery models across different locations, our goals are made possible by our one-of-a-kind business model with our unique technology at its core. Our rapidly growing environment is the perfect opportunity to take initiative and create your legacy.
 
 
 
 
 
 
 What You'll Be Doing?
 
 
 
 
 
 
 As a Digital Marketing Analytics Manager, you will be a key player in our data-driven decision-making process. You will be responsible for analyzing complex data sets, extracting meaningful insights, and providing valuable recommendations to optimize our digital marketing strategies and enhance overall business performance. Your role involves:
 
 
 
 
 <ul>
 <li>
 Develop and execute a comprehensive digital marketing analytics strategy aligned with business objectives.
 </li>
 <li>
 Identify key performance indicators (KPI's) and establish measurement frameworks for various marketing channels.
 </li>
 <li>
 Conduct in-depth analysis of marketing campaigns, user behavior, and app performance.
 </li>
 <li>
 Use data insights to make recommendations for optimizing digital marketing efforts and improving overall performance.
 </li>
 <li>
 Create and maintain regular and ad-hoc reports for key stakeholders, providing insights into marketing performance.
 </li>
 <li>
 Build and optimize dashboards to track KPIs and communicate trends.
 </li>
 <li>
 Plan and execute A/B tests to improve campaign effectiveness, user experience, and conversion rates.
 </li>
 <li>
 Analyze test results and provide actionable recommendations.
 </li>
 <li>
 Work closely with digital marketing teams to understand campaign objectives and provide analytics support.
 </li>
 <li>
 Collaborate with IT and data engineering teams to ensure data accuracy and completeness.
 </li>
 <li>
 Oversee the implementation and management of tracking tags for web analytics and marketing tools.
 </li>
 <li>
 Ensure accurate data collection for proper attribution and analysis.
 </li>
 <li>
 Create visually compelling presentations to articulate complex analytical findings.
 </li>
 <li>
 Manage multiple projects concurrently in a fast-paced environment.
 </li>
 <li>
 Ensure timely delivery of high-quality analyses aligned with business objectives.
 </li>
 <li>
 Utilize statistical methods and tools to interpret data and generate actionable insights.
 </li>
 <li>
 Develop dynamic dashboards for real-time tracking of team progress, implementing individual performance metrics, and achieving service excellence.
 </li>
 </ul>
 
 
 
 
 
 What You'll Bring?
 
 
 
 
 
 <ul>
 <li>
 
 
 Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Business Analytics).
 </li>
 <li>
 5+ years of experience in digital marketing and data analysis areas.
 </li>
 <li>
 Proven experience in data analysis and interpretation.
 </li>
 <li>
 Familiarity with e-commerce platforms and understanding of digital marketing channels (Google, Meta,Tiktok, ASA etc.) and principles of mobile app growth.
 </li>
 <li>
 Proficiency in data visualization tools, particularly Tableau. Strong knowledge of Excel, gsheet and familiar with modeling tools.
 </li>
 <li>
 Hands on experience on Google measurement tools (GA4, GTM etc.), mobile measurement partners (Adjust, Appsflyer etc.) and reporting automation.
 </li>
 <li>
 Strong analytical and problem-solving skills.
 </li>
 <li>
 Excellent communication and presentation abilities.
 </li>
 <li>
 Ability to work both independently and collaboratively in a team.
 </li>
 <li>
 Ability to translate complex data into actionable insights for non-technical stakeholders.
 </li>
 </ul>
 
 
 
 
 
 You as a Getirian
 
 
 
 
 
 
 You are a good person first, everything else is secondary. You are a champion of growth, and actively strive to be the best version of yourself, for you and your team. You value diversity, and embrace ideas over hierarchy.
 
 
 You aren't afraid to learn and re-learn at Getir speed. You are an initiator, in charge of your own story and your legacy.
 
 
 
 
 
 
 Benefits
 
 
 
 
 
 <ul>
 <li>
 Hybrid working model
 </li>
 <li>
 Once-in-a-career opportunity to make an impact in one of the fastest-growing mobile-commerce businesses in the world.
 </li>
 <li>
 Take charge of your own career growth with us through professional development opportunities! We really mean it when we say that upward and sideways mobility are some of our favorite terms.
 </li>
 <li>
 Health insurance (family included)
 </li>
 <li>
 Meal card
 </li>
 <li>
 Competitive salary
 </li>
 </ul>
 
 
 
 
 For detailed information on how we process your personal data, please review our Candidate Clarification Text (http://static.getir.com/candidate/index_en.html).
 
</div>

Digital Marketing Analytics Manager

Sofitel

<div>Company Description 
Sofitel Istanbul, a distinguished name in the luxury hotel industry, prides itself on delivering exceptional experiences that blend local culture with French art de vivre. Our commitment to excellence and innovation sets us apart, creating memorable stays for our esteemed guests. We are seeking a highly skilled and dynamic Marketing &amp; Digital Manager to join our team and contribute to our continued success. 
Job Description 
Reporting to the Director of Sales &amp; Marketing, the Marketing &amp; Digital Manager will be responsible for developing and implementing strategic marketing and digital initiatives to drive brand awareness, enhance guest engagement, and achieve revenue goals. This role requires a blend of creativity, analytical thinking, and digital expertise to effectively promote Sofitel Istanbul Taksim across various platforms. 
Qualifications<ul><li> 
Must have &quot;Hotel Marketing&quot; experience</li><li>Bachelor's degree in Marketing, Business, Communications, or a related field.</li><li>Minimum of 5 years of experience in marketing, with a focus on digital marketing.</li><li>Proven track record of developing and implementing successful marketing strategies.</li><li>Strong understanding of digital marketing channels, tools, and best practices.</li><li>Excellent written and verbal communication skills in Turkish and English.</li><li>Proficiency in using marketing software and analytics tools (e.g., Google Analytics, HubSpot, Hootsuite).</li><li>Creative thinker with strong analytical and problem-solving skills.</li><li>Ability to work independently and as part of a team in a fast-paced environment.</li><li>Experience in the hospitality industry is preferred but not required.</li></ul> 
Additional Information<ul><li> 
Build Marketing &amp; Digital yearly plan and budget covering all marketing channels, digital levers, and brand momentum</li><li>Plan and execute all digital marketing activities including but not limited to SEO, SEA, email marketing, social media, display, metasearch, OTA advertising</li><li>Create and manage engaging content for digital platforms to drive traffic and increase online visibility.</li><li>Monitor and analyze market trends, competitor activities, and guest feedback to identify opportunities for improvement and innovation.</li><li>Collaborate with the sales and events teams to create targeted campaigns that attract and retain guests.</li><li>Manage relationships with external vendors and agencies to ensure the delivery of high-quality marketing materials and services.</li><li>Track and report on the performance of marketing campaigns, providing insights and recommendations for optimization.</li><li>Ensure brand consistency and adherence to corporate guidelines across all marketing channels.</li><li>Stay updated with the latest industry trends and technologies to keep the hotel&rsquo;s marketing strategies current and effective.</li></ul></div>

Marketing & Digital Manager

Ubicro

<div>
 
 
 &nbsp;Responsibilities
 
 
 <ul>
 <li>
 Plan, manage, and optimize
 
 Google Ads
 
 (Search, Display, YouTube) and
 
 Meta Business
 
 (Facebook &amp; Instagram) campaigns
 </li>
 <li>
 Monitor campaign performance, analyze KPIs, and continuously improve
 
 ROAS / CPA
 
 results
 </li>
 <li>
 Develop and manage
 
 audience targeting strategies
 
 , including:
 </li>
 <li>
 Demographic, interest, and behavioral segmentation
 </li>
 <li>
 Remarketing and lookalike audience building
 </li>
 <li>
 Manage
 
 conversion optimization
 
 for e-commerce and subscription funnels (conversion tracking, pixels, analytics setup)
 </li>
 <li>
 Execute
 
 B2B awareness campaigns
 
 on
 
 LinkedIn and Google Analytics-integrated platforms
 
 </li>
 <li>
 Plan and report monthly digital advertising budgets
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Proven experience with Google Ads, Meta Business Manager, and Analytics tools
 </li>
 <li>
 Strong understanding of digital campaign management and audience segmentation
 </li>
 <li>
 Familiar with
 
 Google Tag Manager, Conversion API, and Pixel
 
 tracking setups
 </li>
 <li>
 Basic knowledge of SEO and content marketing strategies
 </li>
 <li>
 Passionate about sustainability and innovative brands
 </li>
 </ul>
 
 
 
 
 
 
 
 
 How To Apply
 
 
 <ul>
 <li>
 Send your CV or portfolio to talent@ubicro.com
 </li>
 </ul>
</div>

Dijital Pazarlama Direktörü

ColendiBank

<div>
 
 
 About Us
 
 
 
 ColendiBank is T&uuml;rkiye's first AI-powered digital native universal deposit bank, pioneering the integration of advanced technology with accessible financial services. Officially launched in 2024 following the acquisition of a coveted digital banking license, the bank caters to individuals and SMEs with a focus on micro credit and innovative deposit services. As a fully digital institution, ColendiBank leverages a cutting-edge, scalable core banking platform to deliver seamless, secure, and user-friendly experiences. Its commitment to innovation positions it as a leader in redefining digital banking in T&uuml;rkiye.
 
 
 
 
 
 
 Job description
 
 
 
 We are looking for a
 
 Digital Marketing and Growth Senior Manager
 
 who will be responsible for driving customer acquisition, engagement, and retention across all digital channels through data-driven marketing strategies and growth-focused initiatives. This role will actively contribute to the planning, execution, and optimization of marketing campaigns; the development of growth models and conversion strategies; and the continuous improvement of digital touchpoints to enhance user experience and brand visibility. The position will collaborate closely with cross-functional teams such as Product, Data, and Design to strengthen ColendiBank&rsquo;s digital presence, ensure measurable business impact, and develop innovative approaches that accelerate sustainable growth.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Develop and execute comprehensive digital marketing strategies to enhance brand awareness, customer acquisition, and engagement.
 </li>
 <li>
 Ensure brand consistency of creative and communication assets throughout all marketing channels.
 </li>
 <li>
 Lead the planning and implementation of growth initiatives across various digital channels including SEO, SEM, social media, email marketing, and content marketing.
 </li>
 <li>
 Plan and execute surveys to inform the brand development.
 </li>
 <li>
 Utilize data-driven insights to optimize campaigns, improve customer journey, and maximize ROI.
 </li>
 <li>
 Develop strategies to optimize digital marketing campaigns performance, including budget allocation, targeting, and content/creative optimization. Continuously monitor and adjust campaigns to meet performance goals and KPIs.
 </li>
 <li>
 Collaborate with cross-functional teams including product development, customer experience, and sales to align marketing efforts with business objectives.
 </li>
 <li>
 Analyze market trends, customer behavior, and competitive landscape to identify opportunities for growth and innovation.
 </li>
 <li>
 Manage and mentor a team of digital marketing professionals, fostering a culture of continuous learning and improvement.
 </li>
 <li>
 Oversee the creation of compelling content and creative assets to support marketing campaigns and brand storytelling.
 </li>
 <li>
 Monitor and report on the performance of digital marketing campaigns, providing actionable insights and recommendations.
 </li>
 <li>
 Stay updated with the latest industry trends, tools, and best practices to ensure ColendiBank remains at the forefront of digital marketing innovation.
 </li>
 </ul>
 
 
 
 
 
 What We&rsquo;re Looking For
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree from a reputable university, preferably in Marketing, Business, Communications, or a related field.
 </li>
 <li>
 Minimum 10 years of experience in digital marketing and growth, with a proven track record of successful campaign execution and team leadership.
 </li>
 <li>
 Solid experience in digital channels, data analytics, and customer journey optimization.
 </li>
 <li>
 Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
 </li>
 <li>
 Exceptional multitasking and time-management skills to thrive in a fast-paced environment.
 </li>
 <li>
 Excellent verbal, written, and presentation skills in English.
 </li>
 <li>
 Proficiency in data analysis tools and platforms like Google Analytics, Google Ads, Meta Ads and other marketing analytics tools. The ability to analyze campaign data, draw actionable insights, and optimize marketing campaigns based on data-driven decisions.
 </li>
 <li>
 Creative mindset with the ability to think outside the box and develop innovative marketing strategies.
 </li>
 <li>
 Ability to work collaboratively with cross-functional teams and manage multiple stakeholders.
 </li>
 </ul>
 
 
 
 
 
 Join Us
 
 
 
 At ColendiBank, you&rsquo;ll play a key role in redefining the retail banking experience. We offer opportunities for professional growth in a collaborative, inclusive environment, contributing to a pioneering journey in the digital banking landscape.
 
 
 
 
 
 Become a core part of our journey. Join ColendiBank as we build the future of digital banking.
 
 
 
 
 
 
 ColendiBank is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
 
 
</div>

Digital Marketing and Growth Senior Manager

Dugun.com

<div>
 
 Dugun.com helps millions of couples plan their weddings and connect with thousands of vendors across Turkey and beyond. We&rsquo;re a dynamic, data-driven, and customer-obsessed team passionate about building technology that simplifies one of life&rsquo;s biggest milestones.
 
 
 As Turkey&rsquo;s #1 wedding marketplace and part of a rapidly growing regional ecosystem, we are expanding our growth marketing efforts across multiple channels, products, and markets.
 
 
 
 
 
 
 Role Overview
 
 
 
 We&rsquo;re looking for an experienced
 
 Digital Growth Manager
 
 to lead data-driven user acquisition, conversion optimization, and retention initiatives across our digital platforms (web and app). You will play a key role in scaling our B2C and B2B growth &mdash; working closely with the marketing, product, and data teams to design, execute, and measure growth experiments that move the needle.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Develop and execute
 
 growth strategies
 
 to drive user acquisition, activation, and retention.
 </li>
 <li>
 Coordinate &nbsp;
 
 paid performance campaigns
 
 (Google Ads, Meta, TikTok, and other digital channels) with dedicated SEM team
 </li>
 <li>
 Design and run
 
 A/B and multivariate experiments
 
 across landing pages, funnels, and app journeys.
 </li>
 <li>
 Collaborate with Product and Data teams to identify friction points and improve
 
 conversion rates (CRO)
 
 .
 </li>
 <li>
 Own
 
 marketing analytics dashboards
 
 , reporting on KPIs such as CAC, LTV, retention, and ROI.
 </li>
 <li>
 Implement
 
 marketing automation
 
 and lifecycle campaigns (email, push, SMS) to increase engagement.
 </li>
 <li>
 Stay ahead of digital trends, tools, and best practices to continuously improve marketing efficiency.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 4+ years of experience in growth roles (preferably in tech, SaaS, or marketplace businesses).
 </li>
 <li>
 Hands-on experience with
 
 analytics tools
 
 (GA4, Mixpanel, Adjust, Looker Studio, etc.).
 </li>
 <li>
 Proven ability to use
 
 data and experimentation
 
 to drive growth decisions.
 </li>
 <li>
 Experience with
 
 CRM and automation tools
 
 (e.g.,Insider, HubSpot, or similar).
 </li>
 <li>
 Analytical mindset, growth-oriented curiosity, and a bias for action.
 </li>
 </ul>
 
 
 
 
 
 Benefits
 
 
 <ul>
 <li>
 Private Health Insurance
 </li>
 <li>
 Daily Meal Card
 </li>
 <li>
 Free Breakfast and Snacks
 </li>
 <li>
 On-site Doctor &amp; Dietitian
 </li>
 <li>
 Football &amp; Basketball Teams
 </li>
 <li>
 Unlimited Coffee at Dugun.com Caf&eacute;
 </li>
 <li>
 Happy Hours &amp; Team Events Throughout the Year
 </li>
 </ul>
 
 
 
</div>

Digital Growth Manager

Giunti Psychometrics Türkiye

<div>
 Marketing Executive &ndash; Giunti Psychometrics Turkiye
 
 
 Location: Istanbul, Turkiye
 
 Department: Marketing
 
 Reports to: Marketing Director
 
 Employment Type: Full-time
 
 
 About Giunti Psychometrics
 
 Giunti Psychometrics is a leading international provider of psychological assessment tools and solutions, headquartered in Italy and operating in over 20 countries.
 
 We combine scientific excellence with innovation to help professionals, organizations, and institutions understand and develop human potential.
 
 Giunti Psychometrics is Pearson Assessments&rsquo; trusted partner for the adaptation and distribution of psychological assessments in selected countries, such as Turkiye.
 
 Building on this heritage, Giunti Psychometrics Turkiye offers high-quality psychological assessments &mdash; including WISC-IV and MMPI-2 &mdash; and delivers professional training programs for psychologists, clinics, and institutions across Turkiye.
 
 
 About the Role
 
 We are looking for a creative, data-driven, and proactive Marketing Executive to support the planning, execution, and optimization of marketing activities across our digital and offline channels.
 
 This role is ideal for someone who wants to work in a scientific yet dynamic environment, combining marketing strategy, digital performance, and creative communication to promote Giunti&rsquo;s assessments and training programs in Turkiye.
 
 The Marketing Executive will work closely with the Marketing Director, the Sales team, and Giunti&rsquo;s internal and global teams to help grow brand awareness, generate leads, and drive adoption of our psychological assessment tools.
 
 
 Key Responsibilities
 
 &bull; Assist in the planning and execution of marketing campaigns to promote Giunti&rsquo;s tests and training programs in the clinical, educational, and organizational sectors.
 
 &bull; Coordinate the creation and localization of content for the website, social media, newsletters, and digital ads.
 
 &bull; Support the management of Google Ads, social media ads, and email marketing campaigns &mdash; monitoring performance and optimizing results.
 
 &bull; Help maintain and update website content (product pages, banners, landing pages) through coordination with internal and global teams.
 
 &bull; Manage and segment contact databases and email lists using CRM tools (such as Brevo).
 
 &bull; Collaborate with the sales team to align lead generation, customer communication, and campaign follow-up.
 
 &bull; Support the organization of events, webinars, and product launches.
 
 &bull; Track and report on marketing KPIs, campaign performance, and website analytics.
 
 &bull; Conduct market and competitor research to identify trends and new opportunities.
 
 &bull; Liaise with Giunti Italy and Spain marketing teams to ensure brand consistency and alignment with international campaigns.
 
 
 Qualifications
 
 &bull; Bachelor&rsquo;s degree in Marketing, Communication, Psychology, or Business Administration.
 
 &bull; Minimum 2&ndash;4 years of experience in marketing, preferably in education, healthcare, or B2B sectors.
 
 &bull; Understanding of digital marketing concepts (SEO, SEM, social media, content, and email marketing).
 
 &bull; Strong communication and writing skills in Turkish and English.
 
 &bull; Excellent organizational skills and attention to detail.
 
 &bull; Creative mindset with analytical thinking &mdash; able to interpret data and translate it into actionable insights.
 
 &bull; Team player who can coordinate effectively between internal and global teams.
 
 
 Technical Skills
 
 &bull; Proficiency in Microsoft Office and Google Workspace tools (Docs, Sheets, Drive, Meet).
 
 &bull; Experience with CRM and email automation platforms (e.g., Brevo, HubSpot, Mailchimp).
 
 &bull; Familiarity with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
 
 &bull; Basic knowledge of Google Analytics (GA4) and website performance tracking.
 
 &bull; Experience with social media management tools (Meta Business Suite, Buffer, or Hootsuite).
 
 &bull; Knowledge of Canva or similar tools for preparing simple visual materials is a plus.
 
 
 What We Offer
 
 &bull; Opportunity to be part of a global leader in psychological assessment and human development.
 
 &bull; A creative, collaborative, and international work environment.
 
 &bull; Professional development and learning opportunities within a growing organization.
 
 &bull; Competitive salary and performance-based incentives.
 
 
 How to Apply
 
 If you are passionate about marketing, psychology, and innovation &mdash; and want to contribute to a mission-driven organization &mdash; we&rsquo;d love to hear from you.
 
 Please submit your CV and a short motivation letter via LinkedIn or to [isil.yildiz@giuntipsy.com], with the subject line &ldquo;Marketing Executive Application &ndash; Giunti Psychometrics Turkiye .&rdquo;
</div>

Marketing executive

Eren Perakende

<div>
 
 For more than 35 years, Eren Retail has been bringing the world&rsquo;s leading brands to customers in Turkey. In 1990, the company entered into a partnership with Devanlay, beginning the licensed production and distribution of Lacoste. Since then, Eren Retail has served as the Turkish distributor for globally renowned brands such as Burberry, Gant, Nautica and Converse.
 
 
 
 
 
 In 2008, it launched Occasion stores, followed by the creation of the SuperStep store concept in 2012. Strengthening its online presence in 2020 through a multi-channel strategy, Eren Retail redefined retailing as an experiential journey with House of SuperStep.
 
 
 
 
 
 Expanding its portfolio with brands such as Intersport, SuperKids, Fashfed, United4 and HeartBeat, Eren Retail continues to operate with an experience&ndash;focused strategy. Today, the company has a presence in 25 countries, employs over 8,000 people and manages nearly 700 stores along with 17 digital channels worldwide.
 
 
 
 
 
 We are looking for an
 
 Assistant E-Commerce Manager
 
 to contribute to our premium lifestyle brands in this growth journey.
 
 
 
 
 
 
 
 
 
 Job Description
 
 :
 
 
 
 
 <ul>
 <li>
 Oversee and manage key functional areas such as content management, product &amp; site merchandising, operations, and online marketing to drive the performance of the Digital Flagship and marketplaces,
 </li>
 <li>
 Collaborate closely with the Business Development, Marketing, and Customer Support teams,
 </li>
 <li>
 Monitor overall site performance, sales, inventory, articles, campaigns, content, and operations on a daily basis,
 </li>
 <li>
 Analyze sales performance regularly and prepare action plans based on insights,
 </li>
 <li>
 Proactively replenish must-have products to ensure adequate stock levels.
 </li>
 <li>
 Work in a fast-paced e-commerce environment, building strong functional skills in online merchandising,
 </li>
 <li>
 Gain experience in global e-commerce practices and strategies
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Qualifications:
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Engineering, or Business Administration (Master's degree is a plus),
 </li>
 <li>
 5-6 years of experience in e-commerce, retail planning &amp; allocation, product/project management, or marketing roles,
 </li>
 <li>
 Online trading background, preferably in an online fashion brand,
 </li>
 <li>
 Excellent command of both written and spoken English,
 </li>
 <li>
 Proficiency in MS Excel, Word, PowerPoint and Google Analytics,
 </li>
 <li>
 Strong understanding of how digital channels drive traffic and conversion on sites,
 </li>
 <li>
 Excellent communication skills, flexible, proactive, and detail oriented,
 </li>
 <li>
 Strong reporting skills with a focus on solutions and attention to detail,
 </li>
 <li>
 Understanding of basic financial KPIs and e-commerce analytics,
 </li>
 <li>
 Excellent project management, time management, and reporting skills,
 </li>
 <li>
 Experience with Content Management and Merchandising Systems, including the analysis of e-commerce merchandising and sales performance.
 </li>
 </ul>
 
 
</div>

Assistant E-Commerce Manager

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