digital strategy manager - enterprise Jobs in Boston

digital strategy manager - enterprise

director of marketing

digital marketing director

LEAPWORK

<div><p><b>Company Overview</b></p>
<p>
At Leapwork, our vision is to break down the barriers between humans and computers through the world&rsquo;s most accessible automation platform. We are the leading global AI-powered visual test automation solution, enabling some of the world&rsquo;s largest enterprises to adopt, scale, and maintain automation&mdash;in under 30 days.</p>
<p>
In today&rsquo;s environment, where efficiency, automation, and cost optimization are essential to enterprise growth, we are uniquely positioned to deliver impact.</p>
<p>
In 2023, Microsoft, the world&rsquo;s largest and most recognizable software company, recognised Leapwork as a truly innovative and disruptive product, leading to a strategic partnership that continues to be a major growth catalyst.</p>
<p>
We&rsquo;re now seeking a <b>Digital Marketing Director</b> to join our team and help drive this next chapter of growth.</p>
<p><b>
The role:</b></p>
<p>
The Digital Marketing Director will lead Leapwork&rsquo;s digital growth and demand generation strategy, overseeing paid media, SEO, and performance marketing to accelerate pipeline creation and revenue impact.
</p><p>This role will set the vision and execution plan for integrated digital campaigns across inbound and outbound channels while managing budgets, optimizing performance, and driving measurable ROI.
</p><p>The Digital Marketing Director will work closely with Sales, BDRs, Product Marketing, Field and Partner Marketing to align digital programs with business priorities and ensure high-quality lead flow across the funnel.
</p><p>The ideal candidate combines strategic leadership with hands-on expertise, bringing deep knowledge of digital demand generation in a B2B SaaS or enterprise technology environment.</p>
<p><b>
Key responsibilities</b>:</p>
<ul>
<li>Own Leapwork&rsquo;s digital growth and demand generation strategy, aligning campaigns to pipeline and revenue goals.</li>
</ul><ul><li>Oversee execution across paid search, paid social, display, retargeting and SEO, ensuring consistent optimization and measurable impact.</li>
</ul><ul><li>Lead SEO strategy including keyword planning, content alignment, and technical optimization to improve organic visibility and performance.</li>
</ul><ul><li>Manage digital marketing budgets, allocating spend effectively across channels to maximize ROI.</li>
</ul><ul><li>Collaborate with product marketing to ensure messaging and creative are tailored for digital channels and target audiences.</li>
</ul><ul><li>Partner with sales and BDR teams to drive lead quality, improve follow-up and strengthen conversion from campaigns to pipeline.</li>
</ul><ul><li>Work with partner marketing to design and execute joint digital programs, including campaigns and co-marketing initiatives.</li>
</ul><ul><li>Maintain reporting, dashboards, and attribution models to measure digital performance and inform business decisions.</li>
</ul><ul><li>Stay ahead of digital trends by testing and adopting new channels, platforms and tools to drive growth.</li>
</ul><ul><li>Partner with marketing operations to ensure campaigns are seamlessly integrated into HubSpot, Salesforce and the broader Martech stack.</li>
</ul><ul><li>Provide guidance and mentorship to digital marketing staff, fostering a culture of experimentation, accountability and continuous improvement.</li>
</ul>
<p><b>Required Skills / Experience:</b></p>
<ul>
<li>8&ndash;10 years of experience in digital marketing with a focus on demand generation, performance marketing and SEO.</li>
</ul><ul><li>Proven success leading multi-channel digital campaigns that drive measurable pipeline and revenue growth.</li>
</ul><ul><li>Strong expertise in SEO, analytics, and paid media platforms (Google Ads, LinkedIn Ads, etc.).</li>
</ul><ul><li>Experience managing and optimizing significant marketing budgets.</li>
</ul><ul><li>Proficiency with HubSpot, Salesforce and other Martech and analytics tools.</li>
</ul><ul><li>Strong analytical skills with the ability to translate performance data into actionable insights.</li>
</ul><ul><li>Background in B2B SaaS or enterprise technology marketing required.</li>
</ul><ul><li>Excellent leadership, communication and collaboration skills with proven experience working across Sales, BDR and Partner teams.</li>
</ul><ul><li>Strategic thinker who can balance vision with execution in a fast-paced, high-growth environment.</li>
</ul>
<p><b>Why Leapwork?</b></p>
<p>
We are on an exciting journey of global growth &ndash; and this is your chance to get onboard and an opportunity to lead and shape digital transformation initiatives in a forward-thinking company, working with and learning from a talented and passionate team committed to innovation and excellence</p>
<p>
By joining our team, you&rsquo;ll become part of a fast-paced international environment where you can grow, challenge yourself, and do what inspires you. We work hard, but have fun while doing it &ndash; and we believe that collaboration, social activities and celebration are keys to success.</p>
<p><b>
Our Leapwork principles:</b></p>
<p>
Our five key principles capture the essence of what it means to be a part of our world-class team! They are integral to how we approach our work and one another, and they serve as a roadmap to our continued growth, development, achievements, and success.</p>
<ul>
<li><b>Customer first</b>; We listen to our customers, understand their pain points and focus on what matters to them.</li>
</ul><ul><li><b>Lead from the front;</b> Leading means guiding others towards the solutions to our challenges.</li>
</ul><ul><li><b>Get it done;</b> We make commitments, follow through and deliver work we&rsquo;re proud of.</li>
</ul><ul><li><b>Build excellence;</b> We do our best work every day, holding ourselves and others to the highest standards.</li>
</ul><ul><li><b>Respectfully different;</b> We treat each other with respect, always. We&rsquo;re different, not indifferent.</li></ul></div>

Digital Marketing Director

Tomorrow.io

<div><p>As the first AI Director of Enterprise Growth at Tomorrow.io, you'll play a pivotal role in shaping and scaling high-quality pipeline growth for our enterprise business. This is a highly hands-on role that blends creativity, analytics, and automation to deliver measurable impact. Leading with AI and automation, you'll own the strategy and execution of digital campaigns, oversee website optimization, drive GEO/SEO strategy, and design and optimize marketing automation processes like lead routing, scoring, and system integration. You'll partner closely with sales, product marketing, and external vendors to ensure Tomorrow.io is continuously driving demand, awareness, and conversion at scale.</p>
<p>
This role will report to Chief Product &amp; Engineering, while maintaining a close working partnership with Marketing and Enterprise teams.</p>
<p>
Please note that our Boston teams work in a hybrid capacity, and collaborate at least 2x per week onsite.</p>
<p><b>
What you bring&hellip;</b></p>
<ul>
<li>5-7 years of experience in growth marketing, demand generation, or digital marketing, B2B SaaS with an enterprise focus is a must.</li>
<li>Proven track record of building and scaling growth programs that deliver measurable pipeline</li>
<li>Hands-on experience managing and optimizing paid media campaigns, particularly on LinkedIn</li>
<li>Strong background in website optimization and GEO/SEO, with experience leading testing and performance improvement initiatives</li>
<li>Expertise with HubSpot, Salesforce, GA4, LinkedIn Ads Manager, Google Ads, and GEO/SEO tools such as Ahrefs or SEMrush</li>
<li>Experience working with external vendors or agencies to extend capabilities and scale programs</li>
<li>Experience in growth-stage startups or tech-driven environments, ideally where automation and tooling were key to scaling demand</li>
</ul>
<p><b>What you'll do&hellip;</b></p>
<ul>
<li>Lead enterprise growth through an AI-first approach, embedding automation and data-driven decision-making into every channel and campaign</li>
<li>Lead website optimization efforts, implementing testing frameworks and conversion strategies to improve performance</li>
<li>Build, manage, and optimize marketing operations and automation workflows, including lead routing, scoring, integrations, and CRM processes (HubSpot, Salesforce, enrichment tools, etc.)</li>
<li>Oversee paid media campaigns (LinkedIn, Google, etc.), ensuring effective targeting, messaging, and ROI</li>
<li>Direct GEO/SEO initiatives, including strategy development and management of external partners/agencies</li>
<li>Analyze, report, and present campaign performance to leadership, using insights to refine future strategies</li>
</ul>
<p><i>If your experience is close but doesn't fulfill all requirements, please apply. Tomorrow.io is on a mission to build a special company. To achieve our goal, we are focused on hiring people with different backgrounds, perspectives, and experiences.</i></p>
<p></p>
<p><i>Tomorrow.io is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Tomorrow.io participates in the E-Verify program in all US states, as required by law.</i></p>
<p><i>
At tomorrow.io we have established a workplace culture that values fairness and equal opportunities and we believe it is crucial for fostering a positive and productive environment. Regularly reviewing and adjusting pay practices to align with legitimate drivers of pay, such as job level, geographic location, and performance, demonstrates a commitment to maintaining equity within the organization.This commitment to ongoing assessment and improvement is key to creating a workplace that is not only diverse and inclusive but also fair and just. Anticipated salary range for this role is $135k-$155k, subject to local market and candidates skills and experience. Comprehensive health benefits, unlimited paid time off and other benefits included. Relocation assistance may be offered/available for certain roles.</i></p>
<p><i>
Tomorrow.io is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at </i><i>jobs@tomorrow.io</i></p>
<p></p>
<p><b>About Tomorrow.io:</b></p>
<p>
Selected by <i>TIME</i> Magazine as one of the Top 100 Most Influential Companies in the World, Tomorrow.io is the world's leading Resilience Platform&trade;. Combining next-generation space technology, advanced generative AI, and proprietary weather modeling, Tomorrow.io delivers unmatched forecasting and decision-making capabilities. Trusted by six of the top ten Fortune 500 companies, Tomorrow.io empowers organizations to proactively manage weather-related risks, opportunities, and enhance operational efficiency. From cutting-edge weather intelligence to real-time early warning systems, Tomorrow.io enables predictive, impact-based action for a safer, more resilient future. Learn more at Tomorrow.io.</p>
<p><b>
Ethos:</b> Our ethos guides us in everything we do - The people of Tomorrow are here to make an impact, they show true grit, and always put people first.</p>
<p><b>
How we roll:</b> We believe that magic happens when people work together. The People of Tomorrow take ownership with a bias for action. We believe in transparency and directness, putting work before ego, and empathy. The People of Tomorrow have a can-do attitude, are resilient, and curious. They are growth oriented, value people striving to be experts, and love to have fun. Here, your success is achieved by your impact and deliveries and not by the hours you put in. We have flexible hours and unlimited vacation days policy. The People of Tomorrow show empathy, mutual respect and work as one diverse team. We grow fast and move faster but we always see people first. Each person has their own career growth path for we believe that the only way for the company to grow is if you grow.</p></div>

AI Director Demand Generation

Bayer

<p></p><div><p><b>At Bayer we&rsquo;re visionaries, driven to solve the world&rsquo;s toughest challenges and striving for a world where 'Health for all Hunger for none&rsquo; is no longer a dream, but a real possibility. We&rsquo;re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining &lsquo;impossible&rsquo;. There are so many reasons to join us. If you&rsquo;re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there&rsquo;s only one choice.</b></p><br>
<p></p>
<p><b>
Associate Director, Regional Marketing - ONC Prostate - NYC/Boston</b></p><p></p><p><b><br>
Associate Director, Regional Marketing - Oncology &ndash; Prostate</b></p>
<p><b>
PURPOSE</b></p>
<div>
The primary responsibilities of this role are working as part of a focused, field-based marketing team to engage and develop Thought Leaders and execute regional meetings and programs for NUBEQA and XOFIGO to Healthcare Professionals (HCP). The ultimate goal is to help deliver on the sales number for the franchise, with NUBEQA the priority brand given its potential and lifecycle. The role will involve travel to customer meetings, industry trade shows, advocacy events, and corporate meetings. The coverage of this role will be Boston, NYC, and the states of the North East.</div><br>
<div></div>
<p><b>
KEY TASKS AND RESPONSIBILITIES</b></p>
<div>
The incumbent will be responsible for 5 primary functions. In each case act as Brand Champion to deliver brand communication strategy.</div>
<div>
1) Key opinion leader (KOL) engagement and relationship management</div>
<div>
2) Regional Convention leadership and execution</div>
<div>
3) Speaker&rsquo;s bureau</div>
<div>
4) Marketing initiatives and Programs</div>
<div>
5) Field partnership</div><br>
<div></div>
<div><b>
KOL Engagement and Relationship Management:</b></div>
<ul><li>Establish and maintain KOL relationships for the prostate franchise in order to communicate our product communication strategy and create a supportive TL base. Of particular importance are those academic centers and key accounts which will lead to a strong focus on the North-East;</li></ul>
<ul><li>Identify and recommend TLs to provide brand insight and execute peer-to-peer programs beyond their own practice;</li></ul>
<ul><li>Create a deeper relationship with these customers by engaging with across different channels and activities (conferences, advisory boards, consulting, speaker&rsquo;s bureau, etc.);</li></ul>
<ul><li>Collaborate with field teams to identify key KOLs / stakeholders to engage whilst maintaining a focus on the highest target / influential / KOLs;</li></ul>
<ul><li>Up to 50% role as customer-facing time.</li></ul><br>
<div></div>
<div><b>
Regional Conventions:</b></div>
<ul><li>Coordinate and execute plans for company presence at regional and input into National conferences; sponsorships, TL engagement, promotional programs etc;</li></ul>
<ul><li>Support executive and senior leadership encounters at all major industry conventions (AUA, ASCO, etc.);</li></ul>
<ul><li>Create content and materials and achieve internal approval to create a strong and effective presence at Congresses;</li></ul>
<ul><li>Share outputs and key insights learnt from conferences with sales and brand teams to maximize utility Speakers Bureau;</li></ul>
<ul><li>Lead identification and monitor utilization of TLs and execution of marketing-led speaker programs;</li></ul>
<ul><li>Provide input into update of content of peer-to-peer programs;</li></ul>
<ul><li>Support field with speaker assessment and selection.</li></ul><br>
<div></div>
<div><b>
Marketing Initiatives:</b></div>
<ul><li>Own or contribute to various marketing projects that help drive brand strategy (e.g., field resource development, digital marketing, advisory board coordination, GPO initiatives, POA planning, etc.);</li></ul>
<ul><li>Work on assigned advisory boards with Director and agency partner(s) covering objectives, attendance and content creation;</li></ul>
<ul><li>Actively participate on the prostate franchise field advisory board, piloting new materials and testing effectiveness with customers.</li></ul><br>
<div></div>
<div><b>
Field Partnership:</b></div>
<ul><li>Contribute to development of the regional strategic business plans as well as the marketing team&rsquo;s, providing key customer insight / intelligence;</li></ul>
<ul><li>Partner with sales consultants, key account executives, radiation therapy specialists, oncology nurse educators, national accounts team, medical affairs, and other internal partners to remain aligned on the business strategy for the brands.</li></ul><br>
<div></div>
<p><b>
WHO YOU ARE</b></p>
<p>
Bayer is seeking an incumbent who possesses the following:</p>
<p><b>
REQUIRED QUALIFICATIONS</b></p>
<ul>
<li>Bachelors degree;</li>
<li>Valid driver&rsquo;s license and clean driving record;</li>
<li>5-7 years&rsquo; experience in the pharma/biotech industry with at least 2 years of customer-facing;</li>
<li>2 years experience working within the oncology or urology therapeutic areas;</li>
<li>Proven accomplishment in identifying and driving a strategic approach to business;</li>
<li>Proven track record of sales, customer-facing success, and/or superior project management;</li>
<li>Significant experience in creating, maintaining and growing relationships with key customers and stakeholders;</li>
<li>Demonstrated ability to advance parallel initiatives in a fast-paced environment, show attention to detail, and follow through to completion;</li>
<li>Proactive, results-oriented, hard-working, self-starter motivated by a challenging task;</li>
<li>Demonstrated ability to work effectively cross-functionally, both within the organization and with external partners, collaborating to ensure successful project completion;</li>
<li>Desire to take the next step in your career to build a marketing capability or advance in sales leadership;</li>
<li>Excellent communication skills &amp; strong organizational skills.</li></ul><br>
<p></p>
<p><b>
PREFERRED QUALIFICATIONS</b></p>
<ul>
<li>Bachelors degree with a life science background;</li>
<li>Marketing or other functional / leadership experience in sales training, sales management, market access, and/or other commercial areas strongly preferred;</li>
<li>Experience and relations working with Academic institutions and key accounts a strong preference.</li>
</ul>
<p>Employees can expect to be paid a salary between $143,240.00 - $214,860.00. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.</p>
<p>
This salary range is merely an estimate and may vary based on an applicant&rsquo;s location, market data/ranges, an applicant&rsquo;s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.</p>
<p>
This posting will be available for application until at least 10/06/25.</p>
<p>
#LI-US</p>
<p>
#LI-US-AMS</p><div><div><br>
<div>
</div><br>
<div></div><div><div><b>YOUR APPLICATION</b></div><br>
<div></div>
</div><br>
<br>
</div></div><div></div><div><div><div><div><p>Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.<br>
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.<br>
<br>
Bayer is an Equal Opportunity Employer/Disabled/Veterans<br>
<br>
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.</p></div><br>
<div></div>
</div><br>
<br>
<div></div><div><div>Bayer is an E-Verify Employer.</div></div><br>
<div></div>
<div>
</div><br>
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<div></div><div><div><b>Location:</b></div> <div>United States : Massachusetts : Boston || United States : New York : Brooklyn || United States : New York : Long Island || United States : New York : Manhattan || United States : New York : Queens</div>
</div><br>
<div></div><div><div><b>Division:</b></div> <div>Pharmaceuticals</div>
</div><br>
<div></div><div><div><b>Reference Code:</b></div> <div>854034</div><br>
<div></div>
<div></div>
</div><br>
</div></div><div></div><div><div><br>
<br>
<div><div><b>Contact Us</b></div>
</div><br>
<br>
<div></div><div><div><b>Email:</b></div> <div>hrop_usa@bayer.com</div></div></div></div></div>

Associate Director, Regional Marketing - ONC Prostate - NYC/Boston

Smartleaf

<div><div><div><div><div><p><b>Position Overview</b>:</p>
<p>
Smartleaf and SAM are growing rapidly. Most growth to date has come through referrals, with limited marketing spend. We seek an experienced Director of Marketing to accelerate growth by driving both lead generation and strategic positioning. You will build and own the marketing strategy from the ground up.</p>
<p><b>
Company Overview</b>:<br>
Smartleaf is an automated portfolio management rebalancing SaaS solution that makes it possible for wealth advisors to deliver highly personalized, tax-optimized portfolio management with unprecedented expertise, scale and efficiency.</p>
<p>
Our RIA subsidiary, Smartleaf Asset Management (SAM), leverages Smartleaf software to provide an outsourced service for the review, rebalancing and trading of personalized and tax-optimized portfolios.</p>
<p>
Our solution enables wealth advisors&mdash;Registered Investment Advisors (RIAs), bank trusts, and platforms serving them&mdash;to greatly improve the quality of their portfolio management and spend much less time doing it.
</p><p>Our system saves or defers more in taxes than most investors pay in wealth advisory fees. We make working with direct indexes as easy as working with ETFs. We are the first system to support automated tax-optimized portfolio management at the household level. We make multi-year tax-optimized transitions effortless. We enable a firm&rsquo;s entire book to be managed by one FTE. And more.</p>
<p>
We support an industry-wide shift away from the largely false promise of market-beating returns towards the more valuable and sustainable role of being each investor&rsquo;s &quot;lifetime financial coach.&quot; Our clients are ambitious firms that embrace this vision.</p>
<p>
Whether clients work with Smartleaf or SAM, they typically engage us to manage their entire book. Smartleaf software is currently used to generate customized, tax-optimized trades for roughly $85B in assets. SAM, launched in 2020, has $4.5B in AUM.</p>
<p><b>
Key Responsibilities:</b></p>
<p><b>
Strategic Marketing</b></p>
<ul>
<li>Develop and execute brand and market positioning strategy.</li>
<li>Define target segments, personas, and value propositions.
</li><li>Prioritize channels and allocate budget for awareness and qualified leads.
</li><li>Create a unified messaging framework across marketing and sales.</li>
<li>Monitor competitors and industry trends to anticipate shifts.</li>
Align marketing strategy with company objectives in partnership with leadership.<br>
<li>
</li>
</ul></div><div><b>Marketing Communication &amp; Lead Generation</b></div><br>
<div></div>
<ul><li><div>Design, execute, and track awareness and lead generation campaigns.</div>
</li><li><div>Define and monitor campaign success metrics.</div>
</li><li><div>Craft compelling, differentiated content for financial-planning-focused advisors.</div>
</li><li><div>Collaborate with services, product, and sales teams to produce content: white papers, blogs, webinars, social posts, email campaigns, videos, and testimonials.</div>
</li><li><div>Manage public relations.</div>
</li><li><div>Oversee use of marketing automation tools and CRM to track and nurture leads.</div>
</li><li><div>Implement SEO/SEM strategies to increase visibility.</div>
</li>
</ul><p><b>Team Leadership</b>
</p>
<ul><li>Build and lead a high-performing marketing team.
</li><li>Mentor and develop two junior marketers and future hires.</li>
</ul>
<p><b>Analytics and Reporting</b></p>
<ul>
<li>Define and assess campaign performance metrics.
</li><li>Provide regular reports with insights and recommendations.
</li><li>Stay current on industry trends, competitors, and new technologies.</li></ul><br>
<br>
<div><b>Qualifications</b></div>
<div></div>
<div><b>Experience</b><br>
Proven record of B2B SaaS or professional service marketing success, ideally in wealth management.</div><br>
<div></div>
<div><b>Skills and Competencies</b><br>
<ul><li>Strategic Thinking: Ability to design integrated campaigns targeting C-suite executives.
</li><li>Exceptional writing: Ability to simply and engagingly explain complex topics.
</li><li>Industry Knowledge: Familiarity with the wealth advisory market.
</li><li>Leadership: Ability to manage and mentor a small team.
</li><li>Digital Marketing Expertise: Proficiency in SEO/SEM, social media, email, and content marketing.</li>
</ul>
<p><b>Why Join Smartleaf?</b></p>
<ul>
<li>Impact: Shape and scale the marketing strategy of a firm transforming wealth management.</li>
<li>Compensation: Competitive salary + stock options.
</li><li>Benefits: Health insurance with $0 deductible; market holidays + 20 days PTO.
</li><li>Flexibility: Option for remote work.</li><br>
</ul>
<p><b>Application process</b><br>
Interested candidates are invited to submit their resume, cover letter, and a portfolio of relevant work.</p></div></div></div></div></div><p></p>

Director of Marketing

Boston Athletic Association

<p><b>COMMUNICATIONS MANAGER</b></p><p><b>ABOUT BOSTON ATHLETIC ASSOCIATION</b></p><p>The Boston Athletic Association (B.A.A.) is a non-profit organization with a mission to promote a healthy lifestyle through sports, especially running. The B.A.A. is committed to a world where all people can access and benefit from running and an active lifestyle. The B.A.A. advances its mission and vision by organizing mass-participatory running events such as the Boston Marathon, creating or supporting community fitness events, and sponsoring a running club that serves the greater Boston area.</p><p><b>ABOUT THE ROLE</b></p><p>The Communications Manager reports to the Director of Race Communications and Media, playing an important role in delivering communications from the B.A.A. to its participants, spectators and the public. The Communications Manager will manage content, media relations, and provide support to cross-functional initiatives.</p><p><b>RESPONSIBILITIES</b></p><p><i>Communications </i></p><p>&middot; Maintain a consistent voice throughout the organization&rsquo;s media and communications platforms. Ensure written communications are clear and correct in regard to grammar, spelling, punctuation, etc.</p><p>&middot; Work collaboratively across the Communications Team to develop communications plans, guidelines, and initiatives. Partner with internal stakeholders on content plans, scheduling, production and execution.</p><p>&middot; Partner with internal and external stakeholders, as appropriate, to build compelling stories to promote the B.A.A., its initiatives and events.</p><p>&middot; Support the design, planning, and execution for email communications, including participant newsletters.</p><p>&middot; Support all race day communications including, but not limited to, videography, photography, media relations, and credentialing.</p><p><i>Media Relations</i></p><p>&middot; Assist in the execution and management of printed/digital materials, press releases, and electronic communications (e.g., newsletters) for participants and other stakeholders.</p><p>&middot; Develop a deep understanding of the B.A.A.&rsquo;s media credential system and media operations elements around race events. Help manage and execute related tasks effectively.</p><p>&middot; Support press conferences, professional athlete engagement, and other event activities.</p><p><i>Social Media</i></p><p>&middot; Support and manage the B.A.A.&rsquo;s social content calendar for all channels including Team B.A.A., Boston Marathon, and B.A.A. &ndash; in partnership with the Brand team.</p><p>&middot; Develop and utilize social/digital analytics reports to guide social media calendar creation and strategy, as needed.</p><p>&middot; Execute sponsor-obligated campaigns and reports for Marketing surrounding B.A.A. events.</p><p>&middot; Alongside the Brand and Experience teams, develop campaigns to promote and support B.A.A. events, running club, High Performance Team, and community engagement.</p><p>&middot; Provide insights, analysis, and strategic guidance on trends/what works/doesn&rsquo;t work/how to pivot as necessary.</p><p>&middot; With Brand team, help support the development of digital media assets including graphics, videos, and sourcing photos.</p><p><i>Website Management &amp; Digital Media</i></p><p>&middot; Help manage the B.A.A. website. Ensure updates are completed in a routine manner for accuracy, relevance, and an optimized user experience.</p><p>&middot; Serve as internal subject matter expert and lead for work groups to coordinate updates or new idea implementation for the website.</p><p>&middot; Help maintain the organization&rsquo;s digital media library including photography, logos and all other relevant materials.</p><p>&middot; Assist the Brand and Communications teams in developing and maintaining a database of video b-roll and photo archives.</p><p>&middot; Fulfill both internal and external needs and requests, including sourcing digital media.</p><p>&middot; In coordination with Brand, Marketing, and Communications teams, develop digital media assets including messaging, graphics, videos, and photos for social media, website, mobile apps, and other mediums as requested.</p><p>&middot; Other duties as assigned.</p><p><b>WHO WE&rsquo;RE LOOKING FOR</b></p><p>There are innumerable ways to learn, grow and excel professionally. We know people gain skills through a variety of professional, personal, educational, and volunteer experiences. We respect this when we review applications and take a broad look at the experience of each applicant. We want to get to know you and the unique strengths you will bring to the work. This said, we are most likely to be interested in your candidacy if you can demonstrate the majority of the qualifications and experiences listed below.</p><p>&middot; Bachelor&rsquo;s degree in Communications, Journalism, English, Public Relations, Marketing, or a related field &ndash; or equivalent work experience and/or credentials.</p><p>&middot; 3+ years of experience in communications, public relations, media, or marketing; a plus if in the Sports and Entertainment industry.</p><p>&middot; Excellent writing and editing skills (e.g., grammar, tone, clarity, AP style knowledge).</p><p>&middot; Digital marketing knowledge (e.g., social media, email campaigns, SEO, analytics).</p><p>&middot; Strong project management and organizational skills with the ability to lead successful communication initiatives.</p><p>&middot; Ability to work collaboratively with a diverse set of colleagues, consultants, vendors, and others.</p><p>&middot; Proficient in tools like Microsoft 365, Adobe Creative Suite, CMS platforms, social media and email marketing tools.</p><p>&middot; Willingness to work non-traditional hours, including weekends and evenings.</p><p><b>WORK EXPECTATIONS AT B.A.A</b></p><p>We are a hands-on team and seek employees who are passionate about our work and service to our community. The Communications Manager is a 40 hours/week, exempt position. The role will require working some weekends and evenings. There will be longer work hours surrounding events. Limited local travel required.</p><p><b>COMPENSATION &amp; BENEFITS</b></p><p>The salary range is competitive and commensurate with lived and professional experience. The B.A.A. will promote your professional growth and development by providing access to:</p><p>&#9679; Competitive health and dental insurance plans</p><p>&#9679; Life insurance, short term, and long-term disability plans funded 100% by the B.A.A.</p><p>&#9679; 401(k) matching dollar-for-dollar up to 6% after 6 months of service, elective deferrals may begin upon hire</p><p>&#9679; An annual allotment of professional development funding (up to $2,000 per calendar year)</p><p>&#9679; Paid vacation based on years of service</p><p>&#9679; Comp. Time available for eligible work</p><p>&#9679; 11 paid holidays, 9 scheduled and 2 floating</p><p><b>HOW TO APPLY</b></p><p>To apply to this position, please prepare a resume and cover letter to the attention of the B.A.A. Human Resources team and submit your materials to Opportunities Opportunities@baa.org.</p><p><i>The B.A.A. is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment on the basis of an individual&rsquo;s race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, veteran status or any other status protected by applicable law. </i></p><p>Job Type: Full-time</p><p>Pay: Up to $70,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Flexible spending account</li><li>Health insurance</li><li>Parental leave</li><li>Professional development assistance</li></ul><p>Work Location: Hybrid remote in Boston, MA 02116</p>

Communications Manager

the LEGO Group

<p></p><div><p>Are you ready to shape the future of play through storytelling? As the Associate Creative Director (Copy), you'll craft the words and narratives that bring LEGO campaigns to life for millions of fans across the globe. If you're passionate about ideas, language, and innovative storytelling, this is your chance to make a lasting impact!
</p><p></p><h2 class="jobSectionHeader"><b>Play your part in our team succeeding
</b></h2><p>Our LEGO Agency (OLA) is an organization that focuses on delivering best-in-class campaigns, insight driven &amp; fit for purpose solutions across the LEGO group.
</p><p></p><h2 class="jobSectionHeader"><b>Core Responsibilities
</b></h2><p>As the Associate Creative Director at OLA (Our LEGO Agency), you will play an important role within the LEGO agency US creative team, combining hands-on creative leadership with people management.
</p><ul><li><p>Drive the verbal identity of campaigns through impactful, on-brand copywriting.
</p></li><li><p>Lead writers and content creators in developing ideas, scripts, headlines, and messaging frameworks.
</p></li><li><p>Ensure storytelling is clear, engaging, and culturally relevant across platforms (digital, social, retail, broadcast).
</p></li><li><p>Collaborate with strategists and art directors to build narratives that meet marketing objectives and resonate with diverse audiences.
</p></li><li><p>Lead and inspire project teams to create great conceptual work by providing consistent feedback in creative reviews
</p></li><li><p>Drive creative excellence, and impact on business, by leading adapting and making work on global creative platforms and innovation campaigns for the LEGO&reg; Brand
</p></li><li><p>Demonstrate a deep understanding and familiarity with modern advertising, digital and social marketing practices
</p></li><li><p>Direct, influence and elevate the work of both senior and junior team members fostering an environment of collaboration and creativity
</p></li><li><p>Lead and direct campaigns at franchise level across the OESP ecosystem
</p></li><li><p>Collaborate with strategy early on to ensure clear, strong creative briefs that meet marketing objectives
</p></li><li><p>Own the review process with key partners, external agencies, and vendors
</p></li><li><p>Drive the development of ideas from concept to playbook to final execution
</p></li><li><p>Lead production of campaigns and approves vendors + final assets
</p></li></ul><p></p><h2 class="jobSectionHeader"><b>Do you have what it takes
</b></h2><ul><li><p>Strong portfolio of copywriting work that demonstrates conceptual thinking, storytelling craft, and versatility across channels with global integrated campaigns.
</p></li><li><p>Proven experience writing and leading messaging for global campaigns, from headlines to scripts to social-first copy.
</p></li><li><p>Ability to adapt tone of voice to different audiences and product lines, while staying consistent with the brand's voice.
</p></li><li><p>Experience mentoring writers and guiding the verbal direction of integrated campaigns
</p></li><li><p>A proven track-record of delivering influential and creative solutions
</p></li><li><p>Background in advertising, with experience at advertising agencies or other creative companies
</p></li><li><p>Ability to lead and craft conceptual advertising executions from brief to production
</p></li><li><p>Strong presentation skills, with the ability to engage and inspire senior partners
</p></li><li><p>Proven capability to thrive in a fast-paced environment while managing multiple projects
</p></li><li><p>Collaborative spirit, with the ability to lead teams effectively
</p></li><li><p>Strong prioritization skills, a curiosity for learning and a growth mindset
</p></li></ul><p></p><h2 class="jobSectionHeader"><b>Additional </b><b>details on this position
</b></h2><ul><li><p>This position will be based at 1001 Boylston St. in Boston, MA. Our workplace enables our LEGO Group colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
</p></li><li><p>No relocation assistance is offered for this position.
</p></li></ul><p></p><p>What are you waiting for? Apply now!
</p><p><b>Compensation
</b></p>The salary for this position has a range of $124,706.00 - $187,060.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.
<p></p><p>Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
</p><p></p><p><b>What&rsquo;s in it for you?
</b></p><p></p><p>Here are some of what to expect:
</p><p></p><p><b>Family </b><b>Care </b><b>Leave &ndash; </b>We offer enhanced paid leave options for those important times.
</p><p></p><p><b>Insurances &ndash; </b>All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
</p><p></p><p><b>Wellbeing </b>&ndash; We want you to be your best self, so you&rsquo;ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
</p><p></p><p><b>Colleague </b><b>Discount </b>&ndash; We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
</p><p></p><p><b>Bonus </b>&ndash; We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
</p><p></p><p><b>Your workplace &ndash; </b>When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
</p><p></p><p>We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
<br>
<br>
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.<br>
</p><p><br>
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to &ldquo;inspire and develop the builders of tomorrow.&rdquo;
<br>
<br>
The LEGO Group is fully committed to Children&rsquo;s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
</p><p></p><p>Thank you for sharing our global commitment to Children&rsquo;s Rights.
</p><p></p><p>We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
</p><p></p><p>Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
</p><p></p><p>Just imagine building your dream career.
</p><p>Then make it real.
</p><p><b>Join the LEGO&reg; team today.</b></p></div><p></p>

Associate Creative Director - COPY

Bausch & Lomb

<div><p>Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the worldfrom the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.</p>
<p>Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.</p>
<p>The <b>Executive Director of Marketing, Surgical</b> will report to the Vice President and GM of Surgical. This role will focus on product sales across the Surgical Profile(IOLs, Osmolarity, Equipment). This role will be responsible for leading both the HCP and Consumer engagement activities and individuals should have strong understanding of how to incorporate both HCP and patient insights to create a fully executable marketing plan.</p>
<p>This position will have high visibility to executive level decision makers and require strong leadership to ensure alignment across multiple cross-functional teams. The ideal candidate must have excellent interpersonal skills and is collaborative, organized, agile and visionary.</p>
<p><b>Responsibilities</b></p>
<p>Develop, lead and bring to life a brand strategy by working with both internal and external stakeholders</p>
<p>Create and Develop Advisory Board Execution to support the Surgical Business</p>
<p>Partner with Pharma Team for KOL, Customer and Shared Business Initiatives</p>
<p>Work closely with Tradeshow and Conference Teams to provide Branding and Optimal Customer Engagements</p>
<p>Seek and partner with High Performing Ad Agencies that will deliver projects under Budget</p>
<p>Lead and develop upstream and downstream marketing activities for both HCP and Consumers</p>
<p>Lead cross-functional launch team, including Medical, R&amp;D, Sales, Trade, Finance, Operations, PR, Market Research etc.</p>
<p>Build strong relationships and engage with HCPs to gain insights</p>
<p>Work closely with sales/field management to ensure seamless launches</p>
<p>Work closely with R&amp;D to develop a pipeline</p>
<p>Plan, execute and measure brand initiatives</p>
<p>Put together and deliver strong marketing presentations for executive leadership and other stakeholders</p>
<p>Support the development of annual operating plans, delivery of topline sales and development of revenue and expense forecasts</p>
<p>Adept at managing budgets</p>
<p>Ability to build and mentor team to produce results</p>
<p><b>Qualifications</b></p>
<ul><li>Bachelors degree in Marketing or related field. MBA/Masters preferred</li>
<li>Marketing experience required, prefer 10+ years</li>
<li>Eye Care marketinga strong plus</li>
<li>Surgical Experience</li>
<li>Drive strategy across broad marketing mix including but not limited to Digital, social media, Print Initiatives</li>
<li>Experience in managing / leading within a complex matrix organization</li>
<li>Ability to work in cross-functional team-based culture</li>
<li>Ability to deliver presentations to Sr. management</li>
<li>Proven skills in the following: HCP and DTC brand marketing, market and competitive analysis, marketing program development, project planning and management, managing financial information required</li>
<li>Domestic Travel required, ability to travel overnight ~20%</li>
</ul><p><b>Comprehensive Benefits</b></p>
<p>We recognize your physical, financial, and emotional wellbeing is a significant part of what allows you to be successful at work and at home. Our generous benefits package includes:</p>
<p>Medical, Dental, and Vision Coverage</p>
<p>Flexible Spending Account (FSA)</p>
<p>Life Insurance</p>
401(k) Savings Plan
<p>Employee Stock Purchase Plan</p>
<p>Employee Assistance Plan (EAP)</p>
<p>Parental Leave Program</p>
<p>Free Bausch + Lomb Contact Lenses</p>
<p>Group Legal Services</p>
<p>Education Assistance Program</p>
<p>Learn more at www.bausch.com</p>
<p>This position may be available in the following location(s):[[location_obj]]; Bridgewater, NJ a plus.</p>
<p>All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.</p>
<p>For U.S. locations that require disclosure of compensation, the starting pay for this role is between [$185,000.00 and $240,000.00]. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors.</p>
<p>U.S. based employees may be eligible for short-term and/or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.</p>
<p>Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.</p><br>
<p></p>
<p>Our Benefit Programs:Employee Benefits: Bausch + Lomb (https://www.bausch.com/careers/benefits/)</p>
<p>Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.</p></div><p></p>

Executive Director, Surgical Marketing

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