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director, north america channel marketing

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marketing director, material science

director of marketing

Smartleaf

<div><h2 class="jobSectionHeader"><b>Position Overview</b></h2><p>
Smartleaf and SAM are growing rapidly. Most growth to date has come through referrals, with limited marketing spend. We seek an experienced Director of Marketing to accelerate growth by driving both lead generation and strategic positioning. You will build and own the marketing strategy from the ground up.</p><p></p><p><b>
Location</b>: Boston candidates preferred, but we are open to considering remote candidates within the U.S.</p><p></p><p><b>
As part of your application,</b> <b>please submit at least two writing samples</b> that highlight your ability to craft compelling narratives that simplify complex topics and make them engaging for diverse audiences.</p><p><b>
What we&rsquo;re looking for</b>: Long-form marketing or thought-leadership content (such as blogs, op-eds, case studies, or campaign narratives) that illustrate both strategic thinking and clear, persuasive storytelling.</p><p><b>
What not to send</b>: Technical documentation or dry, procedural writing that doesn&rsquo;t reflect your ability to engage audiences. We&rsquo;re looking for context-rich, free-flowing content that demonstrates vision, creativity, and precision.</p><p><b>
Encouraged</b>: Non-fiction, brand storytelling, or even creative writing that shows how you approach making ideas resonate with readers.</p><p></p><h2 class="jobSectionHeader"><b>
Company Overview</b></h2><p>
Smartleaf is an automated portfolio management rebalancing SaaS solution that makes it possible for wealth advisors to deliver highly personalized, tax-optimized portfolio management with unprecedented expertise, scale and efficiency.</p><p></p><p>
Our RIA subsidiary, Smartleaf Asset Management (SAM), leverages Smartleaf software to provide an outsourced service for the review, rebalancing and trading of personalized and tax-optimized portfolios.</p><p></p><p>
Our solution enables wealth advisors&mdash;Registered Investment Advisors (RIAs), bank trusts, and platforms serving them&mdash;to greatly improve the quality of their portfolio management and spend much less time doing it.</p><p></p><p>
Our system saves or defers more in taxes than most investors pay in wealth advisory fees. We make working with direct indexes as easy as working with ETFs. We are the first system to support automated tax-optimized portfolio management at the household level. We make multi-year tax-optimized transitions effortless. We enable a firm&rsquo;s entire book to be managed by one FTE. And more.</p><p></p><p>
We support an industry-wide shift away from the largely false promise of market-beating returns towards the more valuable and sustainable role of being each investor&rsquo;s &quot;lifetime financial coach.&quot; Our clients are ambitious firms that embrace this vision.</p><p></p><p>
Whether clients work with Smartleaf or SAM, they typically engage us to manage their entire book. Smartleaf software is currently used to generate customized, tax-optimized trades for roughly $85B in assets. SAM, launched in 2020, has $4.5B in AUM.</p><p></p><h2 class="jobSectionHeader"><b>
Key Responsibilities</b><b>:</b></h2><p></p><h2 class="jobSectionHeader"><b>
Strategic Marketing</b></h2><ul><li>Develop and execute brand and market positioning strategy.</li><li>Define target segments, personas, and value propositions.</li><li>Prioritize channels and allocate budget for awareness and qualified leads.</li><li>Create a unified messaging framework across marketing and sales.</li><li>Monitor competitors and industry trends to anticipate shifts.</li><li>Align marketing strategy with company objectives in partnership with leadership.</li></ul><p></p><h2 class="jobSectionHeader"><b>
Marketing Communication &amp; Lead Generation</b></h2><ul><li>Design, execute, and track awareness and lead generation campaigns.</li><li>Define and monitor campaign success metrics.</li><li>Craft compelling, differentiated content for financial-planning-focused advisors.</li><li>Collaborate with services, product, and sales teams to produce content: white papers, blogs, webinars, social posts, email campaigns, videos, testimonials.</li><li>Manage public relations.</li><li>Oversee use of marketing automation tools and CRM to track and nurture leads.</li><li>Implement SEO/SEM strategies to increase visibility.</li><li>Partner with sales to qualify leads and optimize conversion rates.</li></ul><p></p><h2 class="jobSectionHeader"><b>
Team Leadership</b></h2><ul><li>Build and lead a high-performing marketing team.</li><li>Mentor and develop two junior marketers and future hires.</li></ul><p></p><h2 class="jobSectionHeader"><b>
Analytics and Reporting</b></h2><ul><li>Analyze market segments and refine messaging.</li><li>Define and assess campaign performance metrics.</li><li>Provide regular reports with insights and recommendations.</li><li>Stay current on industry trends, competitors, and new technologies.</li></ul><p></p><h2 class="jobSectionHeader"><b>
Qualifications</b></h2><ul><li>7+ years of proven B2B SaaS or professional services marketing success (wealth management preferred).</li><li>Strategic thinker with ability to execute omni-channel campaigns.</li><li>Exceptional writing skills; ability to explain complex ideas simply.</li><li>Experience with SEO/SEM, social, email, and content marketing.</li><li>Leadership ability to manage and mentor a small team.</li></ul><p></p><h2 class="jobSectionHeader"><b>
Why Join Smartleaf?</b></h2><ul><li><i>Impact</i>: Shape and scale the marketing strategy of a firm transforming wealth management.</li><li><i>Compensation</i>: Competitive salary + stock options.</li><li><i>Benefits</i>: Health insurance with $0 deductible; market holidays + 20 days PTO.</li><li><i>Flexibility</i>: Option for remote work.</li></ul></div>

Director of Marketing

Pathfinders Advertising

<div><p><b>This is a remote role, but eligible candidates must reside in one of the following states: IN, MI, IL, OH, KY, TN, MN, MA, FL, GA, PA</b><br>
<br>
<b>Occasional travel is required once per year for our annual summit in Mishawaka, IN or to client engagements.<br>
</b></p><p></p><br>
<p><b>The anticipated salary range for this position is $80,000 to $120,000, depending on experience and qualifications, while our internal pay band for this role extends up to $140,000.</b></p><p></p><p><br>
Pathfinders, a full-service integrated marketing agency, is seeking a Digital Director who can see the big picture and bring people with them. At Pathfinders, we don&rsquo;t just deliver digital work; we help clients lead with it. As our Digital Director, you&rsquo;ll guide a talented team across web, UX, and digital strategy, helping shape the next chapter of how we connect people and brands. This is a leadership role for someone who can bring clarity to complexity and guide others through it. If you&rsquo;re reading closely, tell us one emerging digital trend you&rsquo;re watching in the final question (&quot;Is there anything else you'd like us to know about your experience?&quot;) of the application. We&rsquo;re always looking for leaders who think ahead.</p><p></p><p><b><br>
You might be a great fit if you:</b></p>
<ul>
<li><b>Set the Tone</b>: You bring energy and clarity into every conversation. Even when things get tough, you make work feel doable, not draining.</li>
<li><b>Own the Outcome</b>: You don&rsquo;t just check boxes. You make sure the work connects to the bigger goal and moves projects forward.</li>
<li><b>Keep Growing</b>: You stay curious, adapt quickly when things change, and see every challenge as a chance to get better.</li>
<li><b>We &gt; Me</b>: You believe great work is a team sport. You give credit generously, assume positive intent, and celebrate shared wins.</li></ul><br>
<p></p>
<p>
Get to know us at pathfind.com</p><p></p><p><b><br>
What you will do, in greater detail:</b></p>
<ul>
<li>Provide creative and usability POV/recommendations on strategies, outputs, and other agency activities that are convincing and substantiated.<br>
</li>
<li>Work collaboratively with the Creative team to ensure brand and voice consistency.<br>
</li>
<li>Define and manage website roadmaps and feature backlogs to realize client goals and strategies.
</li><li>Serve as a development contact for clients, third-party vendors, technology partners and internal project stakeholders.
<br>
</li><li>Be a user experience expert while collaborating with account strategists, developers, visual designers, and/or copywriters to reach the best possible version of a website, email, blog post, etc.<br>
</li>
<li>Perform problem analyses - identify root causes, outline resolution options, and take appropriate actions to resolve problems.
<br>
Represent agency POVs in writing, formal presentations and informal client meetings, either remotely, or, when required, on-site at the PF Headquarters and/or client offices and other sites.
</li><li>Lead and/or build personas and CX/UX journey maps that leverage data and insights across key audience segments.<br>
</li>
<li>Conduct market research with techniques such as A/B testing to guide marketing and development strategies.<br>
</li>
<li>Monitor/interpret digital analytics, as well as participate in and ensure quality control of all team outputs.<br>
</li>
<li>Prepare and deliver presentations and pitches that support both project work and business development.<br>
</li>
<li>Collaborate with Account Services to develop estimates and overall implementation plans that assembles the right team for the project.<br>
</li>
<li>Maintain current working knowledge of computer related skills, software, and hardware to ensure channel marketing department and individual staff remain on the leading edge of essential technology and skills.<br>
</li>
<li>Present work internally and externally.<br>
</li>
<li>Attend all applicable required employee orientation, training, department quarterly meetings, and all-agency summits.</li></ul><br>
<p></p>
<p><b>
What we&rsquo;d like to see in a strong candidate:</b></p>
<ul>
<li>B.Sc./B.A. required</li>
<li>10+ years of related industry experience (creative agency, digital marketing or consulting)</li>
<li>3+ years of management experience</li>
<li>Proven development, digital experience</li>
<li>Expert understanding of the advertising industry as it relates to digital executions, including but not limited to responsive web design, APIs, database structure, lead nurturing, email, landing pages, user experience, content, SEO, etc.</li>
<li>An innate ability to simplify complex technology concepts to plan, prioritize and seamlessly integrate all moving parts to deploy successful solutions</li>
<li>Proven ability to be an innovative, creative, proactive, and self-directed team player who works in a fast-paced environment and meets deadlines</li>
<li>Understanding of the digital creative process / associated deliverables and be able to effectively communicate to internal stakeholders and clients including, but not limited to, requirements gathering, discovery/research, architecture, visual design, development, QA, content inventories, wireframes/prototypes, design comps, etc.</li>
<li>Understanding of digital best practices, from messaging hierarchy and subject lines to color selection</li>
<li>Excellent understanding of CMS and ecommerce platforms such as WordPress, Shopify, etc.</li>
<li>Experience working with marketing automation platforms such as Salesforce, Hubspot, Marketo</li>
<li>Proven experience using data and performance metrics to drive accountability and continuous improvement</li>
<li>Strong analytical and problem-solving skills</li>
<li>Expert knowledge of digital related technologies and trends<br>
</li>
<li>Experience with waterfall and agile methodologies<br>
</li>
<li>Ability to work in cross-functional teams in high pressure situations, with willingness to simultaneously tackle multiple projects and challenges</li></ul><br>
<p></p>
<p><b>
What's in it for you?</b></p>
<p>
At Pathfinders, we believe people do their best work when they&rsquo;re trusted, supported, and recognized. That&rsquo;s why we offer more than just competitive compensation. We&rsquo;ve built a total rewards philosophy around flexibility, performance, and long-term well-being. Our team enjoys the freedom to work remotely, generous time off (with employees averaging over six weeks annually), and opportunities to connect through our annual Summits. We cover a significant share of benefit costs, contribute to your HSA, and offer a 401(k) with automatic employer contributions (no employee contribution required). And because we believe great work should be rewarded, our quarterly bonus and profit-sharing programs reflect our commitment to shared success.</p><p></p><p><br>
We embrace diversity as an advantage and believe firmly in the power of inclusivity. We provide all qualified applicants with equal employment consideration without regard to race, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran, or any other protected status.</p></div>

Director of Digital Marketing

Caffè Nero

<p><b>Description:</b></p><p>We&rsquo;re seeking a strong Marketing Executive to be a key member of the Leadership Team in this fast growing, successful premium coffee business. This individual, as Head of Marketing, will answer directly to the US CEO and be the individual handling brand and marketing issues in this entrepreneurial business as it expands in the US. It is already the largest and most successful independent coffee house group in Europe. The company is family-owned.</p><p>The individual should be hands-on, rolling up their sleeves, getting things done, but also a strategic thinker. Having expertise in digital marketing, with a focus on social media is important. This role is responsible for developing and executing integrated campaigns that drive sales, customer acquisition, retention, and loyalty across all channels. Having an understanding of category management and store display is also important.</p><p><b>Key Responsibilities:</b></p><ul><li>Hands on development and management of marketing strategy, annual calendar, and seasonal campaigns.</li><li>Work closely with food to develop seasonal campaigns with hero F&amp;B products that effectively deliver agreed KPIs.</li><li>Optimize the F&amp;B range via effective category management.</li><li>Drive brand awareness through campaign activity including in-store POS, paid media, and social media.</li><li>Own the development and optimization of loyalty program strategy via our app, enhancing engagement, repeat purchases, and customer retention.</li><li>Develop customer segmentation strategies to deliver personalized and targeted experiences via the app.</li><li>Develop and implement a social media strategy aimed at driving brand awareness, reach, and channel engagement, including content generation and optimization, paid social campaigns and monthly reporting.</li><li>Oversee performance marketing and data analytics to measure ROI.</li><li>Drive sales of CPG in-store, online via the online shop, and develop strategic partnerships to drive sales in other channels.</li><li>Manage all partner relationships, including delivery and catering partners, driving sales through promotional activity.</li><li>Monitor and evaluate campaign effectiveness and loyalty KPIs, optimizing for sales and ROI.</li><li>Stay current on industry trends and competitor activity in F&amp;B, CRM, and digital media.</li><li>Develop customer insights via research, including surveys, customer panels, and in-store interviews.</li><li>Devise and implement localized sales plans to drive individual store performance.</li></ul><p><b>Qualifications:</b></p><ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field.</li><li>8+ years of marketing experience, with at least 4 years in digital and/or loyalty program experience.</li><li>Background in growing engaged audiences in social media channels and gaining brand awareness through social media.</li><li>Demonstrated success managing loyalty programs with measurable impact on customer loyalty and sales.</li><li>Strong knowledge of digital marketing tools/platforms (e.g., Meta, Braze, Power BI).</li><li>Proficient in data analysis and customer insights to inform strategy.</li><li>Excellent leadership, communication, and project management skills.</li><li>Used to working in small teams, a self-starter, and highly motivated.</li></ul><p><b>Preferred Experience:</b></p><ul><li>Hands-on experience in retail or hospitality with experience working with food development and category management.</li><li>Hands-on experience with loyalty platforms and app management.</li><li>Understanding of omnichannel marketing strategies.</li><li>Sales of CPG products in multiple channels.</li></ul><p>Job Type: Full-time</p><p>Pay: From $125,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Employee discount</li><li>Health insurance</li><li>Health savings account</li><li>Life insurance</li><li>Paid time off</li><li>Retirement plan</li><li>Vision insurance</li></ul><p>Work Location: In person</p>

Head of Marketing

Gordon Brothers Group LLC.

<div>About Gordon Brothers:
Since 1903, Gordon Brothers has helped companies unlock the potential of their assets. Our solutions-oriented approach combined with over 120 years of industry knowledge enables clients to get the most value from their assets with tailored solutions across asset services, asset lending and financing, and asset trading. Leveraging our deep expertise in retail, industrial, brands and real estate, we work closely with clients globally to determine the value of, lend against, or buy and sell their assets to help them achieve their business goals.
At Gordon Brothers, we foster a culture of collaboration and creativity to find unique and innovative solutions for our clients. We take pride in fostering an engaging, inclusive culture and encouraging employees to bring new ideas to the table, develop their skills, and build dynamic and fulfilling careers.
For more information, please visit www.gordonbrothers.com.
<div>
Description</div>
About Gordon Brothers<br>
Since 1903, Gordon Brothers has helped companies unlock the potential of their assets. Our solutions-oriented approach combined with over 120 years of industry knowledge enables clients to get the most value from their assets with tailored solutions across asset services, asset lending and financing, and asset trading. Leveraging our deep expertise in retail, industrial, brands and real estate, we work closely with clients globally to determine the value of, lend against, or buy and sell their assets to help them achieve their business goals.<br>
<br>
At Gordon Brothers, we foster a culture of collaboration and creativity to find unique and innovative solutions for our clients. We take pride in fostering an engaging, inclusive culture and encouraging employees to bring new ideas to the table, develop their skills, and build dynamic and fulfilling careers.<br>
<br>
For more information, please visit www.gordonbrothers.com.<div>
The Director, North America Channel Marketing will be responsible for driving the company&rsquo;s marketing strategy in the U.S. and Canada and executing a wide range of integrated marketing programs to enhance the Gordon Brothers brand within the marketplace.</div><div></div><div>
This role will collaborate with business leaders across North America to define business-specific marketing strategies, budgets, campaign plans and performance metrics aligned to business goals, and establish a channel marketing function that delivers integrated campaigns across industry verticals and advances the firm&rsquo;s thought leadership platform.</div><div></div><div>
The role will work closely with the broader corporate marketing team and manage external agencies in the region to ensure all North America marketing initiatives are consistent with the firm&rsquo;s global brand and messaging.</div><div>
This position requires a candidate with a blend of strategy, creative and analytic expertise as well as a hands-on approach.</div><div></div><div>
Responsibilities</div><ul><li>
Increase Gordon Brothers&rsquo; market penetration in North America by overseeing the channel marketing function responsible for developing and driving marketing strategy to support business development efforts.<ul><li>
Develop and implement channel marketing strategies aligned with business and sales strategy that drive brand awareness of individual business lines within the markets they serve</li><li>
Develop and execute deal marketing campaigns, including PR, print and online advertising, email, social media and website updates for online auctions and private treaty sales</li><li>
Build and maintain strong relationships with business stakeholders and channel partners</li><li>
Manage budgets for channel marketing initiatives to ensure optimal resource allocation</li><li>
Monitor and report on the effectiveness of channel marketing programs, analyzing market trends and channel performance to inform marketing strategies, optimize marketing efforts and drive revenue growth</li><li>
Lead and mentor a team of marketing professionals to achieve departmental goals</li></ul></li><li>
Develop and execute a thought leadership platform that enhances the Gordon Brothers brand within the marketplace</li><li>
Establish engagement programs across email and social platforms to increase brand awareness for Gordon Brothers and our services, elevate the profile of our experts and engage our clients and partners</li><li>
Build and maintain relationships with professional and trade associations</li><li>
Closely manage and engage with third-party providers and agencies, to scale programs and drive awareness while maintaining relevancy for the brand</li><li>
Oversee creation of effective thought leadership and content across multiple formats, including:</li><li>
Written, visual, digital and video</li><li>
Press releases</li><li>
Print and digital advertising</li><li>
Pitch documents, case studies and marketing collateral</li><li>
Email, direct mail and newsletters</li><li>
Social media</li><li>
Speaking engagements and byline articles</li><li>
Conferences, events and sponsorships</li></ul><div></div><div>
Education &amp; Experience</div><ul><li>
Bachelor&rsquo;s degree in Marketing or Communications preferred</li><li>
15 or more years of business-to-business (B2B) marketing/communications experience, preferably within a financial/professional services sector, experience with M&amp;A, turnaround, retail and/or industrial industries a plus</li><li>
Experience in working in a fast-paced, dynamic business environment</li><li>
Experience in dealing with senior stakeholders and influencing and engaging effectively</li><li>
Proven record of successful development and execution of marketing plans in North America</li></ul><div></div><div>
Knowledge, Skills &amp; Abilities</div><ul><li>
Strong leadership skills with ability to drive the marketing agenda forward and achieve results thought others</li><li>
Well-rounded marketing skills and strong business acumen</li><li>
Proactive, highly organized, dynamic and resourceful</li><li>
Excellent written and communication skills</li><li>
Good interpersonal skills, able to work with people from all levels, and solicit support from colleagues</li><li>
Strong stakeholder management skills</li><li>
Ability to act as a brand ambassador ensuring consistency and qualify across marketing initiatives</li><li>
Results-oriented with attention to details and ownership in the execution of marketing activities</li><li>
Strong technical proficiency in the Microsoft Office Suite (e.g. Excel, PowerPoint, and Word), experience with Salesforce, email (Marketo, Hubspot, etc.) and social platforms and/or project management software (Asana, Monday, Workfront, etc.) a plus</li></ul><div></div><div>
Gordon Brothers offers a very competitive total compensation package, including base salary and bonus plan, health insurance, dental benefits, a generous 401(k) match, time off benefits, and more.<br>
<br>
In compliance with the Americans with Disabilities Act (ADA), please contact the Human Resources department if you have a disability and need reasonable accommodation with any part the application process. Requests will be considered on a case-by-case basis.</div><div><i><br>
Gordon Brothers is an Equal Opportunity Employer.</i></div></div><div></div>

Director, North America Channel Marketing

NS IT Solutions

<div><p><b>Job Title: Graphic Designer 3</b></p>
<p><b>Location:</b> Boston, MA (Onsite &ndash; Converse HQ)<br>
<b>Duration:</b> Contract<br>
<b>Work Schedule:</b> Monday to Friday, 9am&ndash;5pm</p><p><br>
</p><p><b>About the Role</b></p>
<p>Converse Retail Marketing develops innovative strategies that shape the consumer experience and drive conversion across Converse-owned stores and retail partners. We//'re seeking a <b>Graphic Designer</b> who can bring fresh, consumer-centric ideas to life through impactful retail marketing assets and 365 storytelling.</p>
<p>This role will report to the <b>Director of Global Stores</b> and focus on creating scalable, brand-right marketing plans and assets that connect consumers to Converse at every retail touchpoint. The right candidate will be detail-oriented, creative, collaborative, and passionate about how consumers engage with Converse through product, platforms, and people.</p><p><br>
</p><p><b>Responsibilities</b></p>
<ul><li>Design and develop marketing assets for Converse retail environments, from concept to execution.</li>
<li>Translate briefs into high-quality, brand-right creative solutions that drive consumer engagement.</li>
<li>Support 365 marketing and storytelling initiatives, ensuring consistency across formats.</li>
<li>Build toolkits, signage, and training materials for in-store experiences and visual merchandising.</li>
<li>Collaborate with cross-functional teams including Global Retail Concepts, Marketing, Design, and external vendors.</li>
<li>Conduct market visits (as needed) to evaluate execution and provide actionable feedback.</li></ul><br>
<p></p><p><b>Requirements</b></p>
<ul><li>Bachelor//'s degree in Graphic Design, Marketing, or related field (or equivalent experience).</li>
<li>3&ndash;5 years of experience in <b>graphic design or marketing</b>, ideally within retail or consumer brands.</li>
<li>Strong design fundamentals with the ability to interpret briefs and deliver innovative solutions.</li>
<li>Experience with <b>retail consumer journeys, visual merchandising, and multi-channel marketing</b>.</li>
<li>Familiarity with digital platforms (apps, email, SEO, performance marketing, social media).</li>
<li>Excellent communication and presentation skills.</li>
<li>Strong organizational skills with the ability to manage multiple projects and meet deadlines.</li>
<li>Analytical mindset with the ability to use data to inform design and marketing decisions.</li>
<li>Ability to travel domestically as needed.</li></ul></div>

Graphic Designer 3

Channelscaler

<div><p><b>Overview</b></p><p></p><p><br>
Channelscaler is seeking a a dynamic, data-driven, and strategic Vice President of Revenue Marketing/Demand Generation to spearhead the development of a world-class demand generation engine. You'll play a pivotal role in accelerating our growth trajectory by building scalable marketing programs that generate high-quality leads, nurture prospects, and fuel our sales pipeline. This is a high-impact position for a proven leader who thrives in fast-paced SaaS environments and has a track record of transforming marketing teams into revenue-generating growth engines.</p><p></p><p><br>
As VP of Revenue Marketing, you will collaborate closely with sales, product, and customer success teams, and align marketing strategies with our ambitious revenue goals. Your primary focus will be on architecting and optimizing a demand generation ecosystem that leverages data-driven insights, multi-channel campaigns, and innovative tactics to achieve consistent, predictable growth.</p><p></p><p><b><br>
Key Responsibilities</b></p>
<ul>
<li><b>Demand Generation Leadership:</b> Design, implement, and scale a comprehensive demand generation engine, including inbound and outbound strategies, ABM (account-based marketing), content syndication, webinars, SEO/SEM, paid social, email marketing, and performance advertising to drive MQLs (marketing qualified leads) and SQLs (sales qualified leads).</li>
<li><b>Pipeline Ownership:</b><br>
Take accountability for marketing-sourced and influenced pipeline targets, ensuring clear attribution to ARR growth.</li>
<li><b>Team Building and Management:</b> Build a high-performing demand generation team, fostering a culture of innovation, accountability, and collaboration. Set clear KPIs, provide ongoing coaching, and ensure alignment with company objectives.</li>
<li><b>Strategy and Planning:</b> Develop and execute annual plans, budgets, and roadmaps that support 25-50% growth targets. Conduct market research, competitive analysis, and customer segmentation to identify opportunities and refine go-to-market strategies.</li>
<li><b>Performance Optimization:</b> Establish robust analytics frameworks using tools like Google Analytics, HubSpot, Marketo, or similar to measure campaign effectiveness, ROI, and attribution. Continuously test, iterate, and optimize programs to improve conversion rates, <b>pipeline velocity</b>, and reduce CAC (customer acquisition cost).</li>
<li><b>Content and Brand Marketing:</b> Oversee the creation of compelling content strategies that position Channelscaler as a thought leader, including blogs, whitepapers, case studies, and video content. Work across the organization to enhance brand visibility through PR, events, and partnerships.</li>
<li><b>Cross-Functional Collaboration:</b> Partner with sales to refine lead handoff processes, with product to inform messaging and launches, and with finance to ensure marketing investments align with revenue forecasts. Champion strong sales-marketing alignment, ensuring seamless funnel progression from MQL to closed-won revenue.</li>
<li><b>Innovation and Experimentation:</b> Stay ahead of industry trends in B2B SaaS marketing, experimenting with emerging channels (e.g., AI-driven personalization, intent-based marketing, partner-led demand generation) to maintain a competitive edge.</li></ul><br>
<p></p>
<p><b>
Requirements</b></p>
<ul>
<li><b>Experience:</b> 10+ years in marketing leadership roles within B2B SaaS companies, with at least 5 years in a senior position (VP or Director level). Proven success in building and scaling demand generation programs that have driven significant ARR growth (e.g., from $10M to $50M+).</li>
<li><b>Expertise:</b> Deep knowledge of demand gen best practices, including funnel optimization, ABM, and martech stacks (e.g., Salesforce, Marketo, Google Analytics, SEMrush, <b>6sense</b>). Strong analytical skills with experience in data-driven decision-making and A/B testing.</li>
<li><b>Leadership:</b> Demonstrated ability to build and inspire teams in high-growth environments. Excellent communication and stakeholder management skills, with a collaborative mindset.</li>
<li><b>Education:</b> Bachelor&rsquo;s degree in marketing, Business, or a related field; MBA preferred.</li>
<li><b>Skills:</b> Proficiency in marketing automation, CRM systems, and BI tools. Strategic thinker with a bias for action, creativity, and results orientation. Strong financial acumen with ability to manage budgets and justify ROI of marketing spend.</li>
<li><b>Personal Attributes:</b> Entrepreneurial spirit, adaptable to ambiguity, and passionate about SaaS innovation.</li></ul><br>
<p></p>
<p><b>
What We Offer</b></p>
<ul>
<li>Competitive compensation<br>
</li>
<li>25 days of PTO annually</li>
<li>12 training days annually to support career growth</li>
<li>Health insurance including both PPO &amp; HSA plan options<br>
</li>
<li>401K match</li>
<li>Fully remote position</li>
<li>Paid parental leave</li>
<li>Collaborative, growth-oriented team environment<br>
</li>
<li>Opportunity to shape the future of a high-growth SaaS company</li></ul></div>

VP of Revenue Marketing

City of Boston

<div>Overview:
<div>
This is a provisional appointment.</div><div><br>
</div><div>Brief Job Description (essential functions of the job):</div><div><br>
</div><div>Under the direction of the Commissioner and the Director of External Affairs, coordinates and implements various Park Department Marketing and Programming Unit events and activities.</div>
Responsibilities:
<ul><li>Promotes, plans, and implements programs and special events for City of Boston residents and visitors.</li><li>
Serves as the on-site manager and represents the Department at Parks Department programs and events.</li><li>
Communicates with donors of Parks Department programs and events.</li><li>
Manages seasonal staff.</li><li>
Assists with fielding and directing press calls.</li><li>
Works with Parks staff, other city agencies, and outside groups on all aspects of special event execution, including but not limited to park openings, groundbreakings, etc.</li><li>
Procures goods and services for Department events and develops and assists in event budget management.</li><li>
Assists and/or takes lead with: designing, creating, and editing marketing and public relations materials in various electronic media; database management; and photography.</li><li>
Performs related work as required.</li></ul>
Minimum Entrance Qualifications:
<div>
REQUIRED:
</div><ul><li>Applicant must have (a) at least four (4) years of full-time or equivalent part-time technical or professional experience in work which involves design, collection, interpretation, and/or compilation of research and/or statistical reports, of which (b) one (1) year must have been in a professional capacity or any equivalent combination of such experience.
</li><li>Must have the ability to exercise good judgment and focus on detail as required by the job.</li><li>
Must have and maintain a current Massachusetts driver's license.</li></ul><div></div><div><br>
DESIRED:
</div><ul><li>At least three to five (3-5) years of professional experience managing programs and events.
</li><li>Experience with fundraising and budget oversight.</li><li>
Knowledge and experience with G-Suite, including Word, Excel, Outlook, and Access.</li><li>
Bachelor's degree in a related field preferred and may be substituted for two (2) years of the required experience.</li></ul><div></div><div><b><br>
BOSTON RESIDENCY REQUIRED</b></div><div></div><div><b><br>
Terms:
</b></div><div>Union/Salary Plan/Grade: AFSCME/RA-18A</div><div>
Hours per week: 35</div><div></div><div><br>
Please refer to the Salary Information section on the Boston Career Center site for more information on compensation. For each Salary Plan, salaries are listed by Grade and Step.</div></div>

Senior Research Analyst (Parks & Recreation)

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