director of marketing

senior manager, integrated marketing Jobs in Boston

senior manager, integrated marketing

senior manager integrated marketing

oura

<div><div>Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work &mdash; both in and out of the office.</div><div>
&#332;URA is seeking a seasoned Manager, Integrated Marketing (6 Month-Fixed Term) to lead the planning and execution of key integrated marketing campaigns across product, brand, and commercial moments. This role blends strategic thinking with operational excellence, serving as the connective tissue between teams to ensure cohesive, high-performing campaigns.

At this level, this role requires independent leadership &mdash; driving clarity, alignment, and accountability across complex workstreams. You&rsquo;ll partner closely with cross-functional teams and agency collaborators to deliver world-class 360&deg; campaigns that build awareness, drive engagement, and strengthen brand equity.
<h3 class="jobSectionHeader">
What you will do:</h3>

Strategic Campaign Leadership
<ul>
<li>Translate brand and product strategies into actionable, integrated campaign plans.</li>
<li>Drive end-to-end strategy across owned, earned, and paid channels, ensuring campaigns meet both brand and business goals.</li>
</ul>
Identify opportunities to elevate storytelling, creative excellence, and audience resonance across key initiatives.

Cross-Functional Influence
<ul>
<li>Partner with Product Marketing, Brand, Comms, Growth, and Creative to align campaign strategy, messaging, and execution.</li>
<li>Serve as the day-to-day lead for campaign workstreams, ensuring clarity of roles, responsibilities, and deliverables.</li>
<li>Build trust and collaboration with internal stakeholders and external agency partners to maintain seamless integration.</li>
<li>Communicate effectively with senior partners to surface insights, risks, and recommendations with confidence and clarity.</li>
</ul>
Campaign Planning &amp; Execution
<ul>
<li>Manage the day-to-day execution of integrated campaigns across brand, product, retail, and cultural moments.</li>
<li>Develop and maintain campaign timelines, ensuring deliverables meet deadlines and align with strategic goals.</li>
<li>Coordinate input and feedback across internal stakeholders to ensure cohesive storytelling and seamless execution.</li>
<li>Work hand-in-hand with Creative, Production, and Channel leads to ensure messaging and assets align across touchpoints.</li>
<li>Serve as a cross-functional connector between internal teams (Product Marketing, Comms, Growth, Lifecycle, Creative, Production) and agency partners.</li>
<li>Partner with the Head of Integrated Marketing to translate strategy into actionable plans that deliver measurable results.</li>
</ul>
Measurement &amp; Optimization
<ul>
<li>Partner with Analytics and Channel teams to evaluate campaign performance and share insights post-launch.</li>
<li>Document learnings and identify opportunities to refine processes for future campaigns.</li>
</ul><h3 class="jobSectionHeader">We would love to consider you for this role if you have:</h3>
<ul><li>9+ years of experience in integrated marketing, brand marketing, or campaign management (agency or in-house).</li>
<li>Demonstrated ability to lead 360&deg; campaigns from strategy to execution, with measurable brand or business impact.</li>
<li>Strong understanding of integrated marketing planning across digital, social, content, lifecycle, partnerships, and retail.</li>
<li>Exceptional communication and organizational skills; able to manage multiple complex workstreams independently.</li>
<li>Experience working with creative and media agencies to deliver high-quality campaigns.</li>
<li>Adept at managing ambiguity, balancing priorities, and navigating cross-functional alignment in a fast-paced environment.</li>
<li>Highly organized, detail-oriented, and comfortable managing multiple workstreams simultaneously.</li>
<li>Passion for wellness, technology, and purpose-driven brands preferred.</li>
<li>Must be based in the U.S.; Eastern Time Zone preferred for team alignment.</li>
</ul>
At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.

What we offer:
<ul>
<li>Competitive salary</li>
<li>Health, dental, vision insurance, and mental health resources</li>
<li>An Oura Ring of your own plus employee discounts for friends &amp; family</li>
<li>20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off *prorated</li>
<li>Paid sick leave</li>
</ul>
Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.
<ul>
<li>Region 1 $149,000-$186,000</li>
<li>Region 2 $138,000-$172,000</li>
<li>Region 3 $128,000-$160,000</li>
</ul>
A recruiter can determine your zones/tiers based on your US location.

We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Missouri (MO), Nebraska (NE), South Dakota (SD), Vermont (VT), West Virginia (WV), and Wisconsin (WI)</div><div><div>

As the holiday season approaches, we want to inform you that response times and the holiday process may be slightly extended due to business team schedules. We truly appreciate your patience and understanding during this period and remain committed on keeping you informed as we review applications. Thank you for considering a role at OURA - we look forward to learning more about you!

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Disclaimer: Beware of fake job offers! 
We&rsquo;ve been alerted to scammers posing as &#332;URA recruiters, especially for remote roles. Please note:
<ul>
<li>Our jobs are listed only on the &#332;URA Careers page and trusted job boards.</li>
<li>We will never ask for personal information like ID or payment for equipment upfront.</li>
<li>Official offers are sent through Docusign after a verbal offer, not via text or email.</li>
</ul>
Stay cautious and protect your personal details.

To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.</div></div></div>

Senior Manager, Integrated Marketing

SuperLogic

<div>Position: Head of Marketing
Salary Range: $175,000 &ndash; $190,000
Location: Miami (Hybrid preferred); remote considered for highly qualified candidates or those from major online travel
<h3 class="jobSectionHeader">About Bookit</h3>
Bookit is revolutionizing the travel and rewards industry as the next-generation B2B2C &ldquo;super app&rdquo; offering our brand clients and consumers unprecedented value on luxury travel, unforgettable VIP experiences, and premium retail goods. Consumers save up to 70% when booking on our platform, earning universal rewards points that can be spent with over two million brand partners. Envisioned as a &quot;next-gen Expedia,&quot; Bookit supports customer transactions in more than 3,000 cryptocurrencies as well as debit/credit cards and brand rewards points. Our SaaS technology infrastructure transforms the future of payments.
Learn more at bookit.com &amp; bookit.com/enterprise<h3 class="jobSectionHeader">
About the Role</h3>
We are seeking a dynamic marketing executive with prior experience at major travel and/or rewards platforms who demonstrates a proven ability to scale digital-first brands that blend commerce, content, and loyalty. The Head of Marketing is a strategic, data-driven leader who will champion marketing at Bookit&mdash; from driving consumers to the Bookit.com D2C website to helping our brand partners effectively implement the white-labeled version of the Bookit platform, delivering peerless travel, experiences, and rewards to their end customers.
The role requires a high-impact combination of analytical rigor, creative intuition, and operational excellence. You'll collaborate with our Sales, Experience, and Product teams to bring the Bookit.com brand to life and you will build a a multidisciplinary marketing and communications team focused on platform growth across both consumer and enterprise channels.
This is not a hospitality or guest-experience marketing role &mdash; it is a platform and growth leadership role focused on launching and scaling a web-based travel and rewards marketplace.
Who This Role Is For<ul>
<li>
Marketing leaders who have scaled digital-first platforms, marketplaces, or OTA-style products
</li><li>Operators who have owned full-funnel growth (acquisition conversion retention LTV)
</li><li>Leaders with deep experience in performance marketing, lifecycle/CRM, SEO, attribution, and analytics
</li><li>Marketers who have worked inside online travel booking sites, rewards platforms, fintech, or commerce technology companies
</li></ul>Who This Role Is Not For<ul>
<li>
Hospitality or hotel brand marketing roles focused on on-property guest experience
</li><li>PR, communications, or experiential-only marketing leadership
</li><li>Agency-only or consulting-only backgrounds without direct P&amp;L ownership
</li><li>Traditional tourism boards or destination marketing organizations</li>
<li>Mobile-app-only growth marketers without meaningful web marketplace experience
</li></ul><h3 class="jobSectionHeader">Key Responsibilities:</h3>
Strategic Leadership<ul>
<li>
Craft the integrated marketing strategy for Bookit, spanning B2B2C white-label partnerships with enterprise clients and direct-to-consumer (D2C) membership growth on the Bookit.com platform.</li>
<li>Translate business objectives into quarterly marketing plans that align with company performance targets spanning customer acquisition, engagement, and retention.
</li><li>Build, mentor, and scale a high-performing marketing team encompassing growth, brand, and content starting with a hands-on, launch-phase approach</li>
<li>Lead annual planning, forecasting, and budget management for marketing functions.</li>
</ul>
Growth &amp; Performance Marketing<ul>
<li>
Own the &quot;commitment curve,&quot; managing data-driven marketing strategies that improve CAC/LTV ratios and member engagement for our B2B2C brand clients as well as on the Bookit.com direct to consumer platform.</li>
<li>&quot;Test two pick one&quot; approach: partner with data and product teams to optimize platform and campaign performance through A/B testing and analytics.</li>
<li>Oversee paid and organic customer acquisition across channels to drive adoption of the Bookit.com platform.
</li><li>Develop reporting frameworks for ongoing performance visibility across the organization; advise Product team on data dashboard iteration and improvements.</li></ul>
Brand, Content, and Communications<ul>
<li>
Develop and refine Bookit.com&rsquo;s brand positioning, messaging, and creative direction for both B2B and D2C audiences, with an emphasis on clarity, trust, and conversion.
</li><li>Manage content and editorial strategy to support SEO and AI-search-optimized discovery, platform education, and early demand generation.
</li><li>Oversee public relations (via an outside agency)
</li><li>Ensure customer and partner touchpoints reflect a consistent and credible brand experience aligned with Bookit&rsquo;s value proposition
</li></ul>Cross-Functional Collaboration<ul>
<li>
Collaborate with Sales, Product, and Experience teams to support enterprise partner integrations, product/feature launches, and other company activations.
</li><li>Lead co-marketing and promotional initiatives with partner brands and platforms and influencers.</li>
<li>Work with Finance and Operations to forecast marketing ROI and manage spend efficiently.</li>
</ul>
Requirements<ul>
<li>
7+ years of marketing experience, including experience within digital-first platforms, online marketplaces, travel booking, rewards, or commerce technology companies.</li>
<li>Prior experience working inside an online travel booking platform or marketplace (e.g., Expedia Group, Booking Holdings, Priceline, Hotels.com, Amex Travel, Capital One Travel, Hopper, Airbnb, The Points Guy, or similar).
</li></ul><ul><li>3&ndash;5 years of experience as a senior marketing leader, with responsibility for growth, go-to-market execution, and team leadership.
</li><li>Experience supporting B2B2C or white-label SaaS platform marketing and enterprise partner go-to-market initiatives.
</li><li>Ability to translate business objectives into marketing roadmaps, campaigns, and metrics across all channels.
</li><li>Deep expertise in growth and performance marketing, with mastery of multi-channel acquisition and retention.</li>
<li>Experience building and leading teams through high-growth phases, ideally from Series A to scale.
</li><li>Ability to own a function from ideation through execution, with high accountability and attention to detail.
</li><li>Strong understanding of brand development, positioning, and creative direction, particularly in early-stage contexts</li>
<li>Proficiency in marketing analytics, attribution, CRM, and automation tools.</li>
<li>Evolving understanding of AI Search and Agentic AI on marketing landscape.</li>
<li>Excellent communication and leadership skills with the ability to inspire teams and influence cross-functionally.</li>
<li>Entrepreneurial, resourceful, and comfortable executing in fast-paced, ambiguous environments
</li>
</ul>Bonus
<ul><li>Familiarity with loyalty, rewards, fintech, or digital payments ecosystems.
</li><li>Exposure to crypto-adjacent or alternative payment platforms.
</li><li>Spanish language proficiency.
</li><li>Miami based
</li></ul>Benefits<ul><li>
Health care plan (Medical, Dental &amp; Vision) Available on the 1st of the month after 60 days of employmen</li></ul><ul>
<li>Vacation: Flexible/Unlimited PTO with manager approval.
</li><li>401K Plan &ndash; Tax-Deferred and/or Roth options: Eligible after 90 days of employment</li>
<li>Collaborative culture with industry veterans and mission-driven builders</li>
</ul>
Bookit is an equal opportunity employer.
We strive to create and maintain an equitable workplace where contributors of all backgrounds feel welcomed and valued. We do not discriminate against applicants or employees based on racial identity, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability or genetic information. Be part of an inclusive company culture emphasizing autonomy, mastery, and purpose.</div>

Head of Marketing - Bookit.com - (Travel Tech / B2B2C Platform)

Allen & Gerritsen

<div>A&amp;G (AllenGerritsen) is seeking an experienced PR expert to join our team as a Senior Director, PR and serve as our Newsroom lead.
The Newsroom is the heart of our earned media discipline, instrumental in driving and deepening the agency's capabilities across media relations, thought leadership development, and executive branding. In addition to leading the expansion of our Newsroom, the Senior Director will serve as a client partnership lead, responsible for account success and accountable to team efforts, including collaboration with PR team experts across Social Media and Creator Relations. This is an exciting opportunity to be an integral member of a collaborative practice helping clients earn attention, within a top independent, full-service PR and advertising agency.
Note that A&amp;G is a hybrid agency, and this role will be expected to collaborate in-person three days a week in our Boston or Philadelphia Third Space.
Craftsmanship
Continuously elevate the quality of our Newsroom to amplify business outcomes, drive exceptional agency output, and deliver an outstanding client experience.<ul><li>
Drive client partnerships and account teams; this role may be responsible for managing the success of 3-5 client partnerships at any given time.</li><li>
Serve as a trusted advisor and executive counselor, problem-solving in real time and providing support in times of crisis.</li><li>
Manage the financial health of client partnerships, including developing SOWs, staffing plans, and budget tracking.</li><li>
Regularly track and report on performance metrics, providing insights and recommendations for continuous improvement.</li><li>
While this role will primarily drive overarching account success, all Newsroom members are expected to maintain strong media relationships and excel at building successful earned media plans.</li><li>
Represent the PR practice in integrated meetings and new business pitches.</li><li>
Continuously identify and implement ways to raise the quality and consistency.</li></ul>
Curiosity
Proactively explore the evolving social mediacreator landscape to enhance our partnerships and make our contributions to client relationships and the final work stronger.<ul><li>
Develop tailored PR strategies based on the understanding of client's business objectives, target audiences, and competitive landscape.</li><li>
Partner with senior clients to develop annual PR strategies, set clear objectives, and drive toward established PR goals.</li><li>
Lead ongoing research initiatives to identify, vet, and establish new tools, partnerships, and processes to expand our Newsroom capabilities.</li><li>
Live &quot;chronically online.&quot; Stay connected to culture, trends, and inspiring content to ensure content and solutions resonate with both the brands' audiences and their business.</li></ul>
Creativity
A problem solver to the core, you'll constantly seek new approaches to strengthen your work, ideas, and our teams at large - pushing against the conventional to spark action.<ul><li>
Collaborate with A&amp;G colleagues across disciplines - including strategy, performance analytics, creative, production, business leadership, and program management - to develop and execute comprehensive marketing campaigns.</li><li>
Work in partnership with the SVP/PR practice lead to expand department opportunities and drive new business growth.</li></ul>
Culture
You are a present and positive member of our A&amp;G community, demonstrating our values and fostering an energizing and inclusive environment that transcends our walls.<ul><li>
Manage 1-3 direct reports, nurturing and stewarding their careers.</li><li>
Support hiring initiatives for new talent.</li><li>
Actively contribute to fostering a collaborative, high-performance, and inclusive agency culture.</li></ul>
Qualifications:<ul><li>
First and foremost, you are a media relations guru with experience leading successful earned media programs that have driven meaningful business results for clients.</li><li>
You have 8-10 years of relevant B2B, corporate, social impact, and/or crisis communications experience. While you crave diversity in account experience, these categories get you out of bed in the morning.</li><li>
You excel at synthesizing and converting complex or highly technical information and data points into persuasive and impactful storytelling.</li><li>
You have experience in agency land or on the client side in a fast-paced environment, leading multiple projects, lines of business, and growth areas simultaneously.</li><li>
Writing is your superpower. We're looking for a combination of outstanding technical and creative writing that's been applied to draft key messaging, bylines, speeches, and op-eds.</li><li>
You're experienced in new business pitch rooms and executive meetings and are skilled at presentations - both developing written communications and confidently presenting to clients and senior leadership.</li><li>
You're entrepreneurial in spirit. You respect established processes but are equally as excited about new challenges that haven't been approached before and building something new.</li><li>
You love being a people manager and prioritize coaching and mentorship of junior team members. This point is last on the list in sequence but first in priority.</li></ul>
Why A&amp;G?<ul><li>
Join a vibrant team that values creativity, innovation, and making a positive impact.</li><li>
Work with a diverse range of clients across industries such as Travel, Tourism, Social Justice, FoodBeverage, Financial Services, Education, Economic Development, and Clean Energy/Sustainability.</li><li>
Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work.</li><li>
Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact.</li><li>
Help brands and people transform into the best version of themselves so they can live their purpose each day and positively impact the world.</li></ul>
We'd love to hear from you if you're ready to take your PR career to the next level and contribute to transforming brands, businesses, and communities. Apply today and let's create something amazing together.
A&amp;G is a ercely independent agency in the cities where independence was born, BostonPhiladelphia. Innovationculture drive its success.
A&amp;G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.</div>

Senior Director, PR

<div>Location: Philadelphia or Boston
Do you spend hours falling down the TikTok rabbit hole? Do you discover new brands from your favorite content creators? AllenGerritsen (A&amp;G) is seeking a new Manager, Creator RelationsSocial Media to join us in Philadelphia or Boston and play an integral role in our rapidly expanding creator relations and social media practice that exists within an award-winning independent, full-service marketing agency. A&amp;G Managers have a seat at the table with clients and senior management, and will learn the ropes from a team of integrated PR and digital marketing pros across a wide range of industries and localnational brands. Sound like an exciting opportunity? Read on to see what we're looking for.
Craftsmanship
Continuously elevate the quality of our creator relations capabilities and partnerships to amplify business outcomes, drive exceptional agency output, and deliver an outstanding client experience.
<ul><li>Lead activities including the development of content calendars and creator briefs, post scheduling, community engagement, social media moderation, weekly trend reports, and industry and competitor monitoring.</li><li>
Research and identify influencers and content creators, and lead the development of campaign briefs and product seeding.</li><li>
Manage the end-to-end influencer/creator workflow, from initial campaign concepting and influencer identification, to final content delivery and payment facilitation.</li><li>
Participate in and support the development of new business pitches.</li></ul>
Curiosity
Proactively explore the evolving social mediacreator landscape to enhance our partnerships and make our contributions to client relationships and the final work stronger.<ul><li>
Live &quot;chronically online.&quot; Stay connected to culture, trends, and inspiring content to ensure content and solutions resonate with both the brands' audiences and their business.</li><li>
Continuously test and explore new platform advancements, and proactively bring recommendations to internal teams and client conversations.</li><li>
Lead ongoing research initiatives to identify, vet, and establish new partnerships to expand our creator network.</li></ul>
Creativity
A problem solver to the core, you'll constantly seek new approaches to strength your work, ideas, and our teams at large - pushing against the conventional to spark action.<ul><li>
Support the ideation and development of business-purposeful creator campaigns, social content calendars, ambassador programs, and broader earned-first marketing campaigns.</li><li>
Proactively problem-solve and trouble-shoot platform or partnership challenges, bringing recommendations to the broader team.</li></ul>
Culture
You are a present and positive member of our A&amp;G community, demonstrating our values and fostering an energizing and inclusive environment that transcends our walls.<ul><li>
Actively contribute to fostering a collaborative, high-performance, and inclusive agency culture.</li><li>
Consistently practice kindness and respect for yourself, colleagues, clients, and partners.</li><li>
Help train and support student interns.</li><li>
Take accountability for all work and deliverables produced, consistently going above and beyond to ensure the completion, creativity, and collaboration of great work and most importantly, a great work environment.</li></ul>
What You Bring:<ul><li>
You have 2-4 years of post-graduate, professional experience (agency or consumer brand preferred) supporting influencer/ambassador/creator programs, content development for social media channels, and interacting directly with clients.</li><li>
You're fiercely passionate about social media and follow it ferociously both personally and professionally. You're the first person to tell your friends about a new TikTok trend, you love trying new capability launches on Instagram, and you have a list of favorite creators. Most importantly, you have experience and can share tangible examples of how you've leveraged trends to build creator partnerships and/or social content in ways that strategically supported a brand's business.</li><li>
You love to write and you're able to adapt to a variety of different voices and styles. Bonus points if some of your best writing has been in 280 characters or less.</li><li>
You're naturally curious about content development across all forms of media; bonus points if you have experience capturing and publishing your own content, but not required.</li><li>
You're a detail-oriented self-starter who has experience leading projects, but you're still eager to learn from your broader team.</li><li>
You're always curious to learn more, and you view challenges as new opportunities to build upon your skills and broaden your expertise.</li><li>
You love to consume the news and stay up-to-date with current trends.</li><li>
It's not required but we'd love to hear about any experience you have working with e-commerce and/or affiliate platforms.</li></ul>
Please note this role is based in Philadelphia or Boston, and will work in-person three days a week.
Why A&amp;G?<ul><li>
Join a vibrant team that values creativity, innovation, and making a positive impact.</li><li>
Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Financial Services, Restaurants, Retail, FoodBeverage, Higher Education, Economic Development and Clean Energy/Sustainability.</li><li>
Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work.</li><li>
Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact.</li><li>
Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world.</li></ul>
If you're ready to take your career to the next level and contribute to transforming brands, businesses, and communities, we'd love to hear from you. Apply today and let's create something amazing together.
A&amp;G is a fiercely independent agency in the cities where independence was born, BostonPhiladelphia. Innovationculture drive its success.
A&amp;G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.</div>

Manager, Creator Relations & Social Media

Blue Cross Blue Shield of Massachusetts

Ready to help us transform healthcare? Bring your true colors to blue.
 At Blue Cross Blue Shield of Massachusetts, we have an exciting opportunity for a Digital Content Manager. This role will oversee and maintain content across the organization’s public websites and Martech platforms, ensuring accuracy, compliance, and brand alignment. This role works closely with the Marketing team to deliver timely, engaging, and compliant digital content that supports member engagement, health education, product awareness, and organizational goals. The ideal candidate brings a balance of marketing acumen, digital operations expertise, and a deep understanding of content governance within a regulated healthcare environment.
 
This position is eligible for the flex persona.
 
RESPONSIBILITIES AND DUTIES: 
Partner with the Marketing and Communications teams to plan, update, and publish content for health plans, wellness programs, provider networks, and corporate initiatives.
 Manage ongoing website updates using enterprise CMS platforms (Acquia Drupal, Site studio, or similar).
 Ensure that all digital content reflects the organization’s voice, values, and compliance standards, including regulatory and legal approvals.
 Monitor and maintain consistency in messaging across multiple business lines and audience segments (members, providers, brokers, employers, etc.).
 Manage content updates for federally mandated Medicare sites and plan pages, ensuring CMS guidelines and accuracy during the annual and open enrollment periods.
 Work in close alignment with Marketing, Compliance, Legal, and Product teams to ensure all published materials meet healthcare regulations, adhere to HIPAA and brand guidelines.
 Translate campaign briefs, product updates, and creative concepts into digital-ready content.
 Support the Marketing team with web assets for integrated campaigns (emails, landing pages, digital banners, etc.).
 Partner with Marketing Operations to ensure accurate tagging, analytics tracking, and personalization.
 Coordinate with data and analytics teams to monitor engagement metrics and optimize performance across channels.
 Maintain content governance processes, version control, and archiving for compliance and audit purposes.
 Perform quality assurance checks for accessibility (WCAG 2.1), responsive design, and cross-browser functionality.
 Conduct periodic audits to ensure removal of outdated or non-compliant materials.
 Document publishing standards, review workflows, and escalation procedures.
 
QUALIFICATIONS : 
Bachelor’s degree in science, marketing, Communications, Digital Media, or related field.
 4–7 years of experience in digital content management within a healthcare, insurance, or regulated industry.
 Proficiency in CMS platforms (Acquia Drupal, Site studio, or similar).
 Strong understanding of Martech tools, SEO, and analytics (Google Analytics, Adobe Analytics).
 Familiarity with healthcare terminology, member communications, and compliance workflows.
 Excellent collaboration, communication, and organizational skills.
 Basic HTML/CSS and UX awareness preferred.
 
SPECIAL SKILLS, KNOWLEDGE AND ABILITIES: 
Experience working cross-functionally with Marketing, Compliance, and IT teams in a healthcare organization.
 Strong editorial judgment and ability to adapt content for diverse audiences (members, providers, brokers).
 Understanding of healthcare content governance, including version tracking and approval processes.
 Proactive mindset for identifying content gaps, streamlining workflows, and improving content lifecycle management.
 
Minimum Education Requirements: 
High school degree or equivalent required unless otherwise noted above
 
Location Boston Time Type Full time
 
Salary Range: $108,810.00 - $132,990.00
 
The job posting range is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs and affordability.
 
This job is also eligible for variable pay.
 
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employees.
 
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
 
WHY Blue Cross Blue Shield of MA?
 We understand that the confidence gap and imposter syndrome can prevent amazing candidates coming our way, so please don’t hesitate to apply. We’d love to hear from you. You might be just what we need for this role or possibly another one at Blue Cross Blue Shield of MA. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be brilliant. We encourage you to bring us your true colors, , your perspectives, and your experiences. It’s in our differences that we will remain relentless in our pursuit to transform healthcare for ALL.
 
As an employer, we are committed to investing in your development and providing the necessary resources to enable your success. Learn how we are dedicated to creating an inclusive and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path by visiting our Company Culture page. If this sounds like something you’d like to be a part of, we’d love to hear from you. You can also join our Talent Community to stay “in the know” on all things Blue.
 
At Blue Cross Blue Shield of Massachusetts, we believe in wellness and that work/life balance is a key part of associate wellbeing. For more information on how we work and support that work/life balance visit our " How We Work " Page.

Digital Content Manager

Trivelta

<div>Senior Creative Designer

Trivelta builds the technology that powers modern, social-first gaming experiences. Through our proprietary sportsbook and casino engine, we enable partners to launch their own fully branded, legally compliant gaming products &mdash; combining real social interactions, predictive gameplay, and casino entertainment in one unified experience.

Headquartered in Boston with operations in Monterrey, Barcelona, and Atlanta, we're scaling rapidly and building a team passionate about redefining how people play, socialize and connect with each other.

As a Senior Creative Designer, you will design high quality creative assets across marketing and brand platforms while supporting broader marketing initiatives. The ideal candidate has strong visual judgment, an understanding of performance driven creative, and thrives in a fast paced, collaborative environment.
<h3 class="jobSectionHeader">
Key Responsibilities</h3>
<ul><li>Design high quality creative assets across paid advertising and broader marketing initiatives</li>
<li>Create graphics and motion assets across required formats and platforms</li>
<li>Collaborate closely with marketing, product, and leadership teams to execute creative direction</li>
<li>Contribute to creative ideation and assist in developing briefs and concepts</li>
<li>Apply performance insights and platform best practices to creative execution</li>
<li>Iterate quickly on concepts and assets based on feedback and results</li>
<li>Prepare and deliver production ready creative assets using modern and AI driven tools</li>
</ul><h3 class="jobSectionHeader">Requirements</h3>
<ul><li>4+ years of experience in creative, visual, and marketing design</li>
<li>Strong graphic design skills with motion graphics experience</li>
<li>Extensive experience creating social and performance marketing creative</li>
<li>Advanced proficiency in Figma, After Effects, Photoshop, and Adobe Creative Suite</li>
<li>Experience using AI driven creative tools for rapid iteration</li>
<li>Strong understanding of typography, color, layout, visual hierarchy, and attention to detail</li>
<li>A strong portfolio demonstrating high quality creative execution</li>
</ul>
This position is hybrid out of our HQ location in Boston near South Station.</div>

Senior Creative Designer

Gather Health

<div>Description:

Who we are:
Gather Health delivers Social Primary Care to older adults. Through our unique and differentiated care model and proprietary technology, Gather Health&rsquo;s solution drives substantial care outcomes by addressing the whole person needs of our target demographic: older, dual eligible adults, the fastest growing government segment. To address the needs of these clinically and socially complex patients, Gather Health&rsquo;s Social Primary Care solution is comprehensive and wholistic in nature, encompassing care and community within the four walls of Gather Health Centers and in the homes of its patients.
Gather&rsquo;s model achieves superior care by individualizing care and is reinforced by a three-prong approach: a unique care model quarterbacked by PCPs and supported by multi-disciplinary care teams, tailored Social Care Plans that are led by Gather Guides and facilitated by deeply rooted community partners, and a proprietary &ldquo;Tech Enabled Home Model.&rdquo;
Founded in 2022 and born out of the Healthcare Foundry Portfolio, Gather Health is addressing a $1 trillion market in primary care for older adults. Today, Gather Health operates in Massachusetts and is working with a multitude of payer partners on aligning value-based care economics to deliver integrated care. Gather&rsquo;s leadership team has a track record of building and scaling innovative primary care platforms focused on vulnerable populations, including VillageMD and Commonwealth Care Alliance. Gather has raised $30M backed by Maverick Ventures, Khosla, and HC9 Ventures.
Summary of the Director of Marketing Role: This newly established position will be responsible for developing and executing comprehensive branding and marketing strategies tailored to engage older adults, as well as the community agencies, providers, and other referral sources that support them. The successful candidate will design marketing initiatives that embody our person-centered philosophy and effectively communicate the value of our socially-supported care model in improving patient outcomes. In collaboration with our Growth, Operations, and Clinical teams, the Director of Marketing will produce compelling narratives demonstrating our contributions to health equity and community wellness, while supporting the organization&rsquo;s continued growth. 
Day-to-day duties:<ul><li>
Develop and manage our brand messaging across all touchpoints to ensure consistency with our mission and values</li><li>
Own the company website as a primary growth channel including UX, messaging, conversion rate, SEO, landing pages, CTAs and content performance</li><li>
Manage the marketing automation CRM including lead capture, scoring, routing, nurturing workflows, automated email sequences and lifecycle campaigns</li><li>
Build comprehensive marketing strategies that reach older adults in underserved communities and educate them about our unique care model focusing on digital marketing strategies</li><li>
Develop patient engagement campaigns including direct outreach materials, community event planning, and digital presence management</li><li>
Create provider relationship marketing materials to strengthen referral partnerships with hospitals, specialists, and community organizations</li><li>
Develop and implement a measurement framework to track patient acquisition, gauge community awareness, and analyze campaign effectiveness</li><li>
Own the marketing budget, partnering with leadership to forecast needs and demonstrate a clear return on investment</li></ul>
Requirements: 
Minimum Requirements:<ul><li>
Bachelor's degree in Marketing, Communications, or related field</li><li>
5+ years of healthcare marketing experience is required; demonstrated expertise in patient acquisition and community engagement is highly desirable.</li><li>
Proven ability to build marketing functions in startup or growth-stage healthcare organization</li><li>
Strong writing and storytelling skills with ability to create compelling content across multiple channels</li><li>
Experience with digital marketing platforms, social media management, and graphic design tools</li><li>
Knowledge of healthcare marketing compliance requirements and patient privacy regulations</li><li>
Ability to work independently while collaborating effectively across growth, operations, and clinical teams</li><li>
Demonstrated success in community-based marketing and local market penetration strategies</li><li>
Familiarity with Salesforce and marketing automation tools</li><li>
Experience marketing within a value-based care model is a significant plus.</li></ul> 
We are committed to supporting every aspect of your life by offering a total rewards package designed to support your health, financial security, and work-life balance:<ul><li>
Health: Comprehensive medical, dental, and vision with day-one eligibility</li><li>
Protection: Company-paid Life, Short-Term, and Long-Term Disability insurance</li><li>
Retirement: 401(k) with company match and immediate vesting</li><li>
Time Off: Generous PTO that increases with tenure and 11 paid company holidays</li><li>
Wellness: Employee Assistance Program (EAP) and supplemental benefit options</li></ul> 
Gather Health is committed to equal employment opportunity. At Gather, we embrace diversity and are dedicated to creating an inclusive workplace for all candidates and team members. Employment decisions are made without consideration of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, marital status, age, disability, political beliefs, military experience, genetic information, or any other characteristic protected under federal, state, or local legislation.
Gather Health uses E-Verify to confirm the work authorization of newly hired employees.</div>

Director of Marketing

Explore 92+ Senior manager integrated marketing in Boston this December. Find roles across top companies and apply now to boost your career.