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digital marketing lead

Şölen

<div>
 <p>
  <strong>
   About &Scedil;&ouml;len
  </strong>
 </p>
 <p>
  &Scedil;&ouml;len is one of Turkey's leading companies in the chocolate and confectionery sector with its innovative products. Today, &Scedil;&ouml;len exports to over 120 countries and reaches millions of consumers globally with its strong brands.
 </p>
 <p>
  <br/>
 </p>
 <p>
  &Scedil;&ouml;len has a broad product portfolio that appeals to different consumer groups with brands such as Biscolata, Luppo, Ozmo, Milango, Nutymax and many more. With its products in the chocolate, biscuit, wafer, cake and innovative snack categories, it is highly appreciated not only in Turkey but also worldwide.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Working with a mission to bring happiness to the lives of consumers around the world by offering them different and innovative products, &Scedil;&ouml;len aims to be a groundbreaking, bold and inspiring brand that represents Turkish chocolate on a global scale.
 </p>
 <p>
  <br/>
 </p>
 <p>
  We are now seeking a
  <strong>
   Digital Marketing Lead
  </strong>
  to elevate our digital presence and drive brand growth through impactful digital strategies.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Role Overview
  </strong>
 </p>
 <p>
  As the Digital Marketing Lead, you will be responsible for developing and executing end-to-end digital marketing strategies that enhance brand visibility, consumer engagement, and business performance across all digital channels. This strategic role requires strong leadership, analytical thinking, and a deep understanding of digital trends, platforms, and tools. You will work closely with brand, media, e-commerce, and creative teams while reporting directly to the CMO.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Lead the development and execution of &Scedil;&ouml;len&rsquo;s digital marketing strategy including its applications.
  </li>
  <li>
   Manage digital media planning and performance marketing efforts (including programmatic, social, search, and video)
  </li>
  <li>
   Develop and execute data and application strategy for Solen
  </li>
  <li>
   Oversee social media content strategies and digital campaigns for brand awareness and engagement
  </li>
  <li>
   Collaborate with brand teams and agencies to deliver best-in-class digital creative and communication
  </li>
  <li>
   Track and analyze campaign performance using key KPIs and analytics tools; optimize based on insights
  </li>
  <li>
   Lead digital footprint of the brands (including website, applications, data strategy and content marketing initiatives)
  </li>
  <li>
   Ensure digital marketing activities are aligned with global brand strategies and local market dynamics
  </li>
  <li>
   Drive innovation and digital transformation across the marketing function
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Communication, Digital Media or related field
  </li>
  <li>
   Minimum 10 years of digital marketing experience, preferably in FMCG or consumer brands
  </li>
  <li>
   Proven track record of developing and executing digital strategies that drive brand and business results
  </li>
  <li>
   Strong knowledge of digital media buying, social platforms (Meta, TikTok, YouTube), SEO/SEM, and performance marketing tools
  </li>
  <li>
   Experience in working with creative and media agencies
  </li>
  <li>
   Data-driven mindset with excellent analytical and reporting skills
  </li>
  <li>
   Proficiency in tools such as Google Analytics, Meta Business Manager, Google Ads, and marketing automation platforms
  </li>
  <li>
   Excellent communication, project management, and stakeholder engagement skills
  </li>
  <li>
   Fluent in English (written and spoken)
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Why Join &Scedil;&ouml;len?
  </strong>
 </p>
 <ul>
  <li>
   Join a fast-growing global FMCG brand rooted in innovation and creativity
  </li>
  <li>
   Lead strategic digital initiatives with real business impact
  </li>
  <li>
   Work in a dynamic, collaborative, and flexible environment
  </li>
  <li>
   Be part of a marketing team that embraces technology and transformation
  </li>
 </ul>
 <p>
 </p>
</div>


Digital Marketing Lead

Colgate-Palmolive

<div></div><div><div><div>Requisition ID <b>170706</b> - Posted <b>12/01/2025</b> - <b>Marketing</b> - <b>Turkey</b> - <b>Turkey</b> - <b>Istanbul</b> - <b>Colgate-Palmolive</b> - <b>Travel - up to 10% of time</b> - <b>Hybrid</b></div></div><p></p><div><div><div><div><p><b><br>
</b></p></div></div></div></div><br>
<div></div><div><div><div><div><div><div><div>No Relocation Assistance Offered<br>
Job Number #170706 - Istanbul, Turkey, Turkey<br>
<br>
<b>Who We Are</b><br>
<br>
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br>
<br>
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</div><br>
<div><div><div><b>Job Summary:</b></div>
<div>
Colgate-Palmolive is seeking an experienced Social Media and Influencer Lead to develop, implement, and manage our comprehensive Social Media and Influencer strategy for Colgate-Palmolive across our top-priority brands and markets in AfricaEurasia. This role will play an important, change management part in driving our &ldquo;Social-first&rdquo; approach within the entire division.</div>
<div>
This role is paramount in positioning social media and creator content as a core omni-channel demand generation driver, responsible for significantly increasing our brand relevance and social engagement. A key focus will be leveraging creators and influencers to serve as a high-volume, authentic content engine for our brands, driving measurable business outcomes, from upper-funnel awareness and consideration to conversion.</div>
<div>
The ideal candidate is a strategic leader and a hands-on player with a proven track record in developing high-impact organic and paid social strategies, managing large-scale influencer campaigns, and driving measurable results across diverse platforms (e.g. TikTok, Instagram, YouTube, X, Facebook).</div>
<div>
This role will serve as our in-house subject matter expert, partnering closely with the Hub digital &amp; media team, brand teams and agency partners to drive growth and ensure digital executional excellence.</div>
<div><b>
Principal Duties and Responsibilities</b></div>
<ul>
<li><div><b>Lead, define and implement change management across the division as we move into a social-first mind set - </b>this role will need to lead and drive influence across the division and hub teams to reach social and influencer goals</div>
</li>
<li><div><b>Develop and execute a robust Social Media &amp; Influencer strategy</b> tailored to our AED brands and markets to drive brand love, community growth, and conversion</div>
</li>
<li><div><b>Partner with Division and Hub brand teams</b> to make sure that our social media strategies, plans and executions drive and meet our Brand Growth Plans</div>
</li>
<li><div><b>Drive partnership and expertise with our agency partners </b>across Division and Hubs to make sure that we are always working with the best partners and teams</div>
</li>
<li><div><b>Oversee all organic and paid social media activities</b> across key platforms, focusing on driving high engagement rates, brand visibility, and qualified traffic to brand and selected e-commerce sites</div>
</li>
<li><div><b>Design, implement, and manage our comprehensive Influencer Marketing program</b>, including identification, outreach, contracting, content briefing, and performance tracking across micro, macro, and celebrity tiers</div>
</li>
<li><div><b>Guide the content creation </b>in creating platform-native, engaging, and culturally relevant content that optimizes for algorithmic discovery (e.g. TikTok For You Page, Instagram Reels), leveraging trending formats and audio</div>
</li>
<li><div><b>Monitor and optimize all paid social media campaigns</b> (e.g META Ads, TikTok Ads) to maximize ROAS (Return On Ad Spend) and minimize CPA (Cost Per Acquisition) alongside the Hub teams and agency partners</div>
</li>
<li><div><b>Conduct regular social listening and competitive analysis</b> to identify emerging trends, consumer sentiment, and best practices, adapting our strategy quickly to maintain relevance</div>
</li>
<li><div><b>Perform A/B testing</b> on content formats, ad creatives, community engagement tactics, and influencer outreach models to drive continuous improvement</div>
</li>
<li><div><b>Define, monitor, and report on KPIs</b> for all social media and influencer initiatives (e.g. engagement rate, reach, follower growth, sentiment, conversion), preparing detailed reports for senior management with actionable insights</div>
</li>
<li><div><b>Serve as the central in-house expert</b> on social media and influencer marketing, providing guidance, training, and best practices to local subsidiary digital teams</div>
</li>
<li><div><b>Ensure strict compliance</b> with all local regulations and platform policies regarding content disclosure, data privacy, and influencer transparency</div>
</li>
</ul><div><b>Education, Experience, &amp; Skill Requirements</b></div>
<ul>
<li><div><b>Bachelor&rsquo;s degree</b> in Advertising, Marketing, Communications, or a related field (or equivalent practical experience).</div>
</li>
<li><div><b>5+ years of hands-on experience</b> managing complex social media and influencer marketing strategies for a large brand (FMCG preferable) or agency</div>
</li>
<li><div><b>A creative mindset </b>with the ability to define a seamless creative approach across social, influencers and content</div>
</li>
<li><div><b>Keen awareness of social media trends</b> and how they can be translated into best-in-class social media strategies and content execution</div>
</li>
<li><div><b>Proven track record</b> of successfully building brand presence, engagement and managing complex paid social campaigns</div>
</li>
<li><div><b>Expert knowledge of key social media analytics platforms</b> (e.g. META Business Suite, TikTok Ads Manager) and social listening/monitoring tools</div>
</li>
<li><div><b>Experience using Influencer Management Platforms</b> (e.g. CreatorIQ, Influential) and understanding of building out qualified influencer / creator teams</div>
</li>
<li><div><b>Strong analytical skills</b> with the ability to interpret platform data, identify content performance trends, and make data-driven decisions</div>
</li>
<li><div><b>Strong communication, presentation, and collaboration skills,</b> with the ability to explain complex channel performance to non-technical stakeholders, upskill brand teams, and influence senior management</div>
</li>
<li><div><b>Self-starter with a creative and experimental (test-and-learn) mindset,</b> capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance</div>
</li>
<li><div><b>Results-driven and oriented</b> toward driving measurable business outcomes from social media investments</div>
</li>
</ul><div>#LI-FS1</div></div><br>
</div>
<div><br>
<b>Our Commitment to Inclusion</b><br>
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br>
<br>
<b>Equal Opportunity Employer</b><br>
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br>
<br>
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.<br>
<br>
#LI-Hybrid</div></div></div></div></div></div></div></div><p></p>

Social Media & Influencer Lead (170706)

<div><p>No Relocation Assistance Offered<br>
Job Number #170706 - Istanbul, Turkey, Turkey<br>
<br>
<b>Who We Are</b><br>
<br>
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br>
<br>
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</p><div><div><p><b><br>
Job Summary:</b></p><p>
Colgate-Palmolive is seeking an experienced Social Media and Influencer Lead to develop, implement, and manage our comprehensive Social Media and Influencer strategy for Colgate-Palmolive across our top-priority brands and markets in AfricaEurasia. This role will play an important, change management part in driving our &ldquo;Social-first&rdquo; approach within the entire division.</p><p>
This role is paramount in positioning social media and creator content as a core omni-channel demand generation driver, responsible for significantly increasing our brand relevance and social engagement. A key focus will be leveraging creators and influencers to serve as a high-volume, authentic content engine for our brands, driving measurable business outcomes, from upper-funnel awareness and consideration to conversion.</p><p>
The ideal candidate is a strategic leader and a hands-on player with a proven track record in developing high-impact organic and paid social strategies, managing large-scale influencer campaigns, and driving measurable results across diverse platforms (e.g. TikTok, Instagram, YouTube, X, Facebook).</p><p>
This role will serve as our in-house subject matter expert, partnering closely with the Hub digital &amp; media team, brand teams and agency partners to drive growth and ensure digital executional excellence.</p><p><b>
Principal Duties and Responsibilities</b></p><ul><li><p><b>
Lead, define and implement change management across the division as we move into a social-first mind set - </b>this role will need to lead and drive influence across the division and hub teams to reach social and influencer goals</p></li><li><p><b>
Develop and execute a robust Social Media &amp; Influencer strategy</b> tailored to our AED brands and markets to drive brand love, community growth, and conversion</p></li><li><p><b>
Partner with Division and Hub brand teams</b> to make sure that our social media strategies, plans and executions drive and meet our Brand Growth Plans</p></li><li><p><b>
Drive partnership and expertise with our agency partners </b>across Division and Hubs to make sure that we are always working with the best partners and teams</p></li><li><p><b>
Oversee all organic and paid social media activities</b> across key platforms, focusing on driving high engagement rates, brand visibility, and qualified traffic to brand and selected e-commerce sites</p></li><li><p><b>
Design, implement, and manage our comprehensive Influencer Marketing program</b>, including identification, outreach, contracting, content briefing, and performance tracking across micro, macro, and celebrity tiers</p></li><li><p><b>
Guide the content creation </b>in creating platform-native, engaging, and culturally relevant content that optimizes for algorithmic discovery (e.g. TikTok For You Page, Instagram Reels), leveraging trending formats and audio</p></li><li><p><b>
Monitor and optimize all paid social media campaigns</b> (e.g META Ads, TikTok Ads) to maximize ROAS (Return On Ad Spend) and minimize CPA (Cost Per Acquisition) alongside the Hub teams and agency partners</p></li><li><p><b>
Conduct regular social listening and competitive analysis</b> to identify emerging trends, consumer sentiment, and best practices, adapting our strategy quickly to maintain relevance</p></li><li><p><b>
Perform A/B testing</b> on content formats, ad creatives, community engagement tactics, and influencer outreach models to drive continuous improvement</p></li><li><p><b>
Define, monitor, and report on KPIs</b> for all social media and influencer initiatives (e.g. engagement rate, reach, follower growth, sentiment, conversion), preparing detailed reports for senior management with actionable insights</p></li><li><p><b>
Serve as the central in-house expert</b> on social media and influencer marketing, providing guidance, training, and best practices to local subsidiary digital teams</p></li><li><p><b>
Ensure strict compliance</b> with all local regulations and platform policies regarding content disclosure, data privacy, and influencer transparency</p></li></ul><p><b>
Education, Experience, &amp; Skill Requirements</b></p><ul><li><p><b>
Bachelor&rsquo;s degree</b> in Advertising, Marketing, Communications, or a related field (or equivalent practical experience).</p></li><li><p><b>
5+ years of hands-on experience</b> managing complex social media and influencer marketing strategies for a large brand (FMCG preferable) or agency</p></li><li><p><b>
A creative mindset </b>with the ability to define a seamless creative approach across social, influencers and content</p></li><li><p><b>
Keen awareness of social media trends</b> and how they can be translated into best-in-class social media strategies and content execution</p></li><li><p><b>
Proven track record</b> of successfully building brand presence, engagement and managing complex paid social campaigns</p></li><li><p><b>
Expert knowledge of key social media analytics platforms</b> (e.g. META Business Suite, TikTok Ads Manager) and social listening/monitoring tools</p></li><li><p><b>
Experience using Influencer Management Platforms</b> (e.g. CreatorIQ, Influential) and understanding of building out qualified influencer / creator teams</p></li><li><p><b>
Strong analytical skills</b> with the ability to interpret platform data, identify content performance trends, and make data-driven decisions</p></li><li><p><b>
Strong communication, presentation, and collaboration skills,</b> with the ability to explain complex channel performance to non-technical stakeholders, upskill brand teams, and influence senior management</p></li><li><p><b>
Self-starter with a creative and experimental (test-and-learn) mindset,</b> capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance</p></li><li><p><b>
Results-driven and oriented</b> toward driving measurable business outcomes from social media investments</p></li></ul><p>
#LI-FS1</p></div></div><p><b><br>
Our Commitment to Inclusion</b><br>
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br>
<br>
<b>Equal Opportunity Employer</b><br>
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br>
<br>
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.<br>
<br>
#LI-Hybrid</p></div>

Social Media & Influencer Lead

L'Oréal

<div><div>The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L&rsquo;Or&eacute;al Paris, Kiehl&rsquo;s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beaut&eacute;, Ralph Lauren, Maybelline New York, K&eacute;rastase, Biotherm, Lanc&ocirc;me, NYX PMU, L&rsquo;Or&eacute;al Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and many more&hellip;</div><div></div><div><br>
For more than a century, L&rsquo;Or&eacute;al has devoted itself solely to one business: beauty. We strive to be the 1st <b>beauty-tech</b> company all around the world! <b>Beauty</b> is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to <b>create the beauty that moves the world!</b></div><div></div><div><br>
If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our <b>Luxe Division!</b></div><div></div><div><b><br>
WHAT YOU'LL DO</b></div><ul><li>
Define overall strategy for brand&rsquo;s official Instagram account, create the content calendar, and ensure its sustainability</li><li>
Build and manage the community by identifying value-aligned brand ambassadors and fostering long-term, transparent relationships, and developing exclusive loyalty and engagement programs</li><li>
Ensure rapid and relevant integration of weekly social media trends into the brand's content and strategies, ensuring alignment with product and brand DNA</li><li>
Guide brands and functions in executing high value work by considering global guidelines</li><li>
Drive innovation and thought leadership to differentiate brand communication in competitive era</li><li>
Generate valuable audience and community insights via collaborations with Multi-Div, CMI or external partners</li><li>
Own the relationship with key agencies, monitoring tools and platform providers</li><li>
Drive the projects for strategic planning, execution, and optimization of paid media for influencer content, ensuring maximum reach, engagement, and measurable ROI at division level</li><li>
Enforce rigorous standards for content quality, brand safety, and compliance across all influencer collaborations and media deployments</li><li>
Manage the Advocacy &amp; Influence budget, prioritizing investment through consumer insight and business needs. Oversee all paid advocacy reporting and budget control with accuracy and accountability</li><li>
Upskill, guide and transmit knowledge on the topic in the division via implementing the learning agenda for the wider advocacy and influence, communications, sales, digital, marketing, and business partner teams</li></ul><p></p><p><b><br>
DO YOU HAVE WHAT IT TAKES</b></p><ul><li>
Minimum 5 years of experience for Lead role in digital communications, influencer management, content production and content marketing</li><li>
Excellent communication skills in English</li><li>
Good communication and negotiation skills</li><li>
Strong analytical problem-solving skills</li><li>
Ambitious, confident and able to take initiative</li><li>
The Turkish advocacy and influence landscape, including competitor activity</li><li>
Consumer trends, audience segmentation and evolving cultural behaviors</li><li>
Media performance metrics, boosting levers and optimization principles</li></ul><p></p><p><b><br>
WHAT COULD L&rsquo;OR&Eacute;AL OFFER YOU</b></p><ul><li>
The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way</li><li>
Work with some of the biggest brands and experts in the business, and the most passionate people</li><li>
A diverse environment</li><li>
Opportunity to be at the center of digital transformation</li><li>
World class training and development</li></ul><p></p><p><b><br>
#WEARELOREAL</b></p><p><b>
Take a closer look at our world </b><b>here</b><b>!</b></p></div><p></p>

Advocacy & Influence Lead, Kiehl's

<div></div><div><div><div>Requisition ID <b>170833</b> - Posted <b>12/09/2025</b> - <b>Marketing</b> - <b>Turkey</b> - <b>Turkey</b> - <b>Istanbul</b> - <b>Colgate-Palmolive</b> - <b>Travel - up to 10% of time</b> - <b>Hybrid</b></div></div><p></p><div><div><div><div><p><b><br>
</b></p></div></div></div></div><br>
<div></div><div><div><div><div><div><div><div>No Relocation Assistance Offered<br>
Job Number #170833 - Istanbul, Turkey, Turkey<br>
<br>
<b>Who We Are</b><br>
<br>
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br>
<br>
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</div><br>
<div></div><div>We are seeking a <b>Search Strategy Lead</b> to lead the strategic evolution of our search ecosystem for Colgate-Palmolive across the Africa EurAsia Division.</div>
<div>
This leadership role will be responsible for <b>transforming search into a primary engine for driving e-commerce growth,</b> dominating our <b>online presence</b>, and <b>fueling our 1PD pipeline</b> for personalization.</div>
<div>
The ideal candidate will develop and pioneer our new <b>AI-First Search Strategy</b>, transforming how we win in this new landscape. This requires a visionary strategist with proven mastery of SEM (SEO/PPC) and Retail Media (Sponsored Search). This person will serve as the <b>central strategic leader and evangelist</b> for search, partnering with and empowering our local digital teams to orchestrate growth and set a new standard of digital excellence.</div><div></div><div><b><br>
Principal Duties and Responsibilities</b></div><br>
<div></div>
<ul>
<li><div>Develop and execute a robust search strategy tailored to our top-priority Africa EurAsia markets to <b>drive e-commerce sales</b> and <b>grow our online market share</b>.</div>
</li>
<li><div>Monitor all paid search campaigns across <b>Google Ads</b> and <b>Sponsored Search</b> on Retail Media Networks (RMN) to drive sales and product visibility on key e-commerce sites.</div>
</li>
<li><div>Develop a comprehensive SEO strategy to improve organic search rankings through Answer Engine Optimization (AEO), defining content strategies for AI-driven search (e.g., Google SGE, Perplexity) and retrieval-based natural language processing (NLP) systems.</div>
</li>
<li><div>Oversee the high-level goal of capturing high-quality first-party data (both known and unknown) through all search-related activities.</div>
</li>
<li><div>Guide the content team in creating optimized content to appear in AI snapshots, instant answers, voice search, and featured <b>SERPs (Search Engine Results Pages)</b>.</div>
</li>
<li><div>Perform regular technical SEO audits and work with the web development team in LATAM to implement fixes (e.g., site speed, structured data, crawlability).</div>
</li>
<li><div>Develop and manage scalable link-building strategies to enhance domain authority.</div>
</li>
<li><div>Conduct A/B testing on ad copy, landing pages, and bidding models to drive continuous improvement.</div>
</li>
<li><div>Define, monitor, and report on KPIs for all search initiatives, preparing detailed reports for senior management with actionable insights.</div>
</li>
<li><div>Serve as the central in-house expert on search, providing guidance, training, and best practices to local subsidiary digital teams.</div>
</li>
<li><div>Support all local teams to manage all paid media budgets, bidding strategies, and external agency performance to maximize ROAS and minimize CPA (Cost Per Acquisition).</div></li></ul><br>
<div>
</div><div><b>Education, Experience, &amp; Skill Requirements</b></div><br>
<div></div>
<ul>
<li><div>Bachelor&rsquo;s degree in Advertising, Marketing, Business, or a related field (or equivalent practical experience).</div>
</li>
<li><div>Minimum 5 years of hands-on experience managing complex Search (SEO/PPC) campaigns, with deep experience in Retail Media and the evolving AI search landscape.</div>
</li>
<li><div>Proven track record of successfully improving organic rankings and managing complex paid search campaigns with significant budgets.</div>
</li>
<li><div>Expert knowledge of GA4, GSC, and Google Ads.</div>
</li>
<li><div>Deep experience with standard search tools (Semrush, Ahrefs and Screaming Frog).</div>
</li>
<li><div>Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.</div>
</li>
<li><div>Strong communication, presentation, and collaboration skills, with the ability to explain complex concepts to non-technical stakeholders, upskill brand teams, and influence senior management.</div>
</li>
<li><div>Self-starter with an experimental (test-and-learn) mindset, capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance.</div>
</li>
<li><div>Results-driven and oriented.</div></li></ul><br>
<div>
</div><div><b>Perks of Role</b></div><br>
<div></div>
<div>
<div><ul><li>International Working Environment</li><li>Shuttle Services (Up to Pendik on Istanbul&rsquo;s Anatolian side and up to Bayrampaşa on main roads in the European side)</li><li>Comprehensive Medical/Life insurance coverage</li><li>24/7 Employee Assistance Program</li></ul><br>
<div></div>
</div>
</div><div><b>Disclaimer - Interested candidates are requested to upload their resumes drafted in English language only.</b></div><div><br>
#LI-KS1</div><br>
<div></div>
<div><br>
<b>Our Commitment to Inclusion</b><br>
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br>
<br>
<b>Equal Opportunity Employer</b><br>
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br>
<br>
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.<br>
<br>
#LI-Hybrid</div></div></div></div></div></div></div></div><p></p>

Search Strategy Lead (170833)

OneIngage

<div>
 <p>
  <strong>
   At OneIngage,
  </strong>
  with our expertise in digital media, data, e-commerce, and digital visualization, we elevate the operational strength of brands both domestically and internationally to the highest standards. Adopting the "Think Borderless - Act Limitless" approach in every project, we aim to think and act without limits. We also position the strong corporate infrastructure and global reach provided by being a part of the Ko&ccedil; Group as a solid foundation.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   We thinkborderless here.
  </strong>
  Working here, you will find new opportunities to excel in your role and challenge yourself every day, with a highly motivated team in a dynamic environment. We set our goals in the beginning of every year together with our colleagues transparently, so each of us are clear about our goals and more than willing to support &amp; improve one another and our business during the year. We reward our colleagues in line with their performance and have a compensation policy accordingly.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Being a Ko&ccedil; Group Company employee, you will have;
  </strong>
 </p>
 <ul>
  <li>
   Comprehensive Private Health Insurance Package
  </li>
  <li>
   Ko&ccedil; Group Retirement Fund Membership
  </li>
  <li>
   Ko&ccedil; Ailem Membership
  </li>
  <li>
   Social Benefits Package or Flextra (Flexible Benefits)
  </li>
  <li>
   Personal Accident Insurance
  </li>
  <li>
   TokenFlex
  </li>
  <li>
   Transportation Support
  </li>
  <li>
   Different leave practices other than annual leave
  </li>
  <li>
   Training Support such as Ko&ccedil; Akademi, Technical &amp; Personel Development, Language
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <em>
    Job Description &amp; Responsibilities
   </em>
  </strong>
 </p>
 <ul>
  <li>
   Leading, training and managing other members of the team and dealing with any issues that may rise,
  </li>
  <li>
   Managing and implementing annual strategies and following up the development of annual growth strategies,
  </li>
  <li>
   Overviewing media performance planning, optimization, reporting and invoices processes,
  </li>
  <li>
   Constantly seeking new trends, new media usages that can make a difference in brand strategies,
  </li>
  <li>
   Championing the customer/client at all levels internally and training Account Managers to efficiently represent the customer,
  </li>
  <li>
   Achieving KPI sets and goals while motivating account executives to do the same,
  </li>
  <li>
   Giving presentations to high-level executives,
  </li>
  <li>
   Managing employer&rsquo;s client relationships and providing clients with excellent service and support,
  </li>
  <li>
   Having an analytical mindset and highly familiar with digital performance measurement tools.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <em>
    Required Skills &amp; Experience
   </em>
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Business Administration, Economics or related fields,
  </li>
  <li>
   At least 7 years of experience in digital marketing,
  </li>
  <li>
   Knowledge of digital marketing and performance management,
  </li>
  <li>
   Advanced knowledge MS Office Programs,
  </li>
  <li>
   Excellent command of verbal and written English,
  </li>
  <li>
   Client management experience, displaying a solution driven approach,
  </li>
  <li>
   Excellent communication skills; specifically how to distil issues, manage client expectations and communicate in a timely manner,
  </li>
  <li>
   Successful at collaborating and leading a team.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <em>
   6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu (&ldquo;
  </em>
  <strong>
   <em>
    Kanun
   </em>
  </strong>
  <em>
   &rdquo;) uyar&inodot;nca, ki&scedil;isel verileriniz; veri sorumlusu olarak
  </em>
  <strong>
   <em>
    INGAGE D&Idot;J&Idot;TAL PAZARLAMA H&Idot;ZMETLER&Idot; A.&Scedil;.
   </em>
  </strong>
  <em>
   (&ldquo;
  </em>
  <strong>
   <em>
    &Scedil;irket
   </em>
  </strong>
  <em>
   &rdquo;) taraf&inodot;ndan belirlenen kapsamda i&scedil;lenebilecektir. Ki&scedil;isel verilerinizin &Scedil;irket taraf&inodot;ndan i&scedil;lenme ama&ccedil;lar&inodot; konusunda detayl&inodot; bilgilere; https://www.ingage.media/uploads/Ingage_Kisisel_Verilerin_Korunmasi_Politikasi_129063e40e.pdf adresinde yer alan Ki&scedil;isel Verilerin Korunmas&inodot; ve &Idot;&scedil;lenmesi Politikas&inodot;&rsquo;ndan ula&scedil;abilirsiniz.
  </em>
 </p>
 <p>
 </p>
</div>


Digital Media Planning Team Leader

<div><p><b>Job Purpose:</b></p>
<ul><li>Drive the development and execution of country-level marketing strategies aligned with DHL Global Forwarding&rsquo;s global standards</li>
<li>Ensure brand consistency, support sales growth through lead generation, and enhance customer engagement in the local market</li>
<li>Lead the execution of integrated marketing campaigns across digital and offline channels to promote DHL Global Forwarding&rsquo;s solutions, enhance customer experience, and contribute to revenue growth in the country</li></ul><br>
<p><b>Key Tasks:</b></p><br>
<div><ul><li><b>Marketing strategy &amp; planning</b></li></ul>
</div><ul><li>Translate global marketing strategy into actionable country-level plans.</li>
<li>Conduct market analysis to identify growth opportunities and customer needs.</li>
<li>Align with local sales and product management on key business priorities and areas for growth.</li>
</ul>
<div><ul><li><b>Campaign Management</b></li></ul>
</div><ul><li>Plan and execute integrated marketing campaigns across digital and offline channels.</li>
<li>Manage local events, trade shows, and sponsorships to strengthen brand presence.</li>
</ul>
<div><ul><li><b>Digital marketing</b></li></ul>
</div><ul><li>Drive local social media content, including employee advocacy program.</li>
<li>Update local website content as needed.</li>
<li>Drive customer engagement through email marketing and local webinars.</li>
</ul>
<div><ul><li><b>Sales Enablement</b></li></ul>
</div><ul><li>Develop marketing collateral and tools to support sales teams.</li>
<li>Implement lead generation programs and track conversion performance.</li>
<li>Ensure close alignment with Sales on marketing campaigns, including sales follow up as needed.</li>
</ul>
<div><ul><li><b>Performance Measurement</b></li></ul>
</div><ul><li>Track KPIs such as campaign ROI, lead quality, and customer engagement.</li>
<li>Provide regular reports to global marketing and country leadership.</li></ul><br>
<p><b>Knowledge, Skills &amp; Experience</b></p>
<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field (Master&rsquo;s preferred)</li>
<li>5+ years of marketing experience, ideally in B2B logistics or forwarding</li>
<li>Strong knowledge of digital marketing tools and analytics.</li>
<li>Good command in English and Turkish (written&amp;spoken)</li>
<li>Excellent communication and stakeholder management skills.</li>
<li>Ability to balance global standards with local market needs.</li>
<li>No military service obligation (for male candidates)</li><br>
</ul><div></div><br>
<div>#LI-TUR</div></div>

Marketing Manager

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