digital marketing manager - irvine Jobs in Irvine

digital marketing manager - irvine

digital marketing manager

Action Property Management

<div><div>Who We Are</div><div>
With a legacy spanning four decades, Action Property Management has become the premier choice for homeowner&rsquo;s association management. Founded in 1984, Action began with a single client and a vision to elevate ethical and professional standards in the HOA industry. Our unwavering commitment to integrity, and professionalism coupled with our core values of excellence, innovation and care for people, continues to define us. Today, as the largest privately owned HOA management company in the West, we proudly serve over 300 communities across 9 offices (California and Texas). Our success is fueled by a team of nearly 900 dedicated team members who genuinely love what they do and are dedicated to helping homeowners thrive and love where they live.</div><div></div><div> 
Summary</div><div>
The Digital Marketing Manager will drive the growth with Action Property Management. This role is critical in developing and executing marketing and design strategies that align with our brand objectives and drive sales growth. The ideal candidate will have a strong background in marketing and graphic design with a key focus on execution and overall end strategy. 
</div><div></div> 
<div>Schedule: Monday &amp; Tuesday (IN OFFICE); Wednesday - Friday (Work from Home)</div><div>
Compensation: 105K - 115K + comprehensive benefits package
</div><h3 class="jobSectionHeader">What You'll Do
</h3><ul><li>Develop, implement, and manage a comprehensive annual digital marketing roadmap and campaigns to achieve business goals by increasing organic search rankings, drive traffic, and improving on-site engagement.</li><li>
Conduct keyword search, on-page optimization, and technical SEO audits to enhance website performance.</li><li>
Create and manage geo-targeted paid media campaigns (Google Ads, Bing, etc) with a focus on ROI and lead generation.</li><li>
Optimize marketing efforts across social media, email, SEO/SEM, and paid advertising platforms.</li><li>
 Monitor, analyze, and optimize campaign performance using analytics tools.</li><li>
A/B test ad copy, landing pages, and keywords to improve conversion rates.</li><li>
Stay current with industry trends, algorithm updates, and best practices for SEO and paid advertising.</li><li>
Provide regular reports on key metrics, insights, and recommendations to the Vice President of Sales &amp; Marketing.</li><li>
Manage the budget allocation for paid campaigns and ensure efficient spending to meet performance goals.</li><li>
Utilize Active Campaign to create and manage email marketing campaigns, including writing copy, designing templates, and tracking performance.</li><li>
Develop compelling storytelling that illustrates the value of Action Property Management services.</li><li>
Conduct market research and competitor analysis to identify trends and opportunities.</li><li>
Design and produce marketing materials, including digital ads, website design, infographics, brochures, and presentations.</li><li>
Maintain and update brand guidelines to ensure consistency across all platforms.</li><li>
Collaborate with internal teams to conceptualize and execute creative designs that align with campaign goals.</li><li>
Track and report on key performance indicators (KPIs) for all digital marketing efforts.</li><li>
Use data-driven insights to refine marketing campaigns and improve ROI.</li></ul><div></div><h3 class="jobSectionHeader"> 
What You Bring
</h3><ul><li>5+ years of experience in digital marketing and graphic design, B2B functions.</li></ul><ul><li>
Proficiency in design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign).</li><li>
MUST have experience with digital marketing tools and platforms (e.g., Google Analytics, HubSpot, Active Campaign, Webflow, Meta Business Suite).</li><li>
Strong understanding of SEO, PPC, and social media marketing strategies.</li><li>
Excellent communication and organizational and presentation skills.</li><li>
Experience in market research and analysis.</li><li>
Project management skills to manage multiple marketing campaigns.</li><li>
Ability to foster a positive and collaborative team environment through effective communication and teamwork.
</li><li>Analytical mindset with the ability to interpret data and trends.</li><li>
Good eyes for design and visual aesthetics.</li><li>
Can support design, creative direction, shoots/ production, retouching/ editing.</li><li>
Experience in design for Digital and Print &ndash; including but not limited to: social, email, web, SMS, promotional collateral, packaging, invites etc.
</li><li>Strong in graphic design.</li><li>
Must have knowledge of HTML, CSS, and website management tools like Webflow and WordPress.</li><li>
Willing to travel within California and Texas - travel up to 10%.
</li></ul><h3 class="jobSectionHeader">Preferred Qualifications</h3><ul><li>
Experience with video editing software (e.g., Adobe Premiere, Final Cut Pro).</li><li>
Knowledge of HTML, CSS, and website management tools like WordPress.</li><li>
Familiarity with emerging trends in digital marketing and design.</li><li>
Experience in HOA, hospitality or in the hotel industry a plus!
</li></ul><h3 class="jobSectionHeader">Team Member Perks</h3><ul><li>
Hybrid Work Model: Flexible hybrid work schedule
</li><li>Collaborative Culture: Work in an environment that values teamwork, innovation, and mutual respect.</li><li>
Comprehensive Benefits: Competitive salary, health insurance, pet insurance and 401(k) matching.</li><li>
Work-Life Balance: Enjoy unlimited PTO plus sick time, holiday pay, and your birthday holiday.</li><li>
Technology Investment: Work with the industry's leading tools and resources to ensure efficiency and empower team members to succeed.</li><li>
Commitment to Growth: Be a part of a company that prioritizes success and provides the support needed to thrive and achieve organizational goals.</li></ul><div>
Why You'll Love Working at Action</div><div>
At Action Property Management, we believe in creating an environment where you truly love where you work. We offer competitive pay and ample opportunities for career growth and advancement. Our comprehensive benefits package includes medical, dental, vision, pet insurance, 401(k) with company match, and life and disability support for qualifying team members. We also provide generous paid time off, including vacation hours, sick time, and company-observed holidays for qualifying team members. We are committed to investing in the infrastructure, technology, training, and tools you need to excel in your role. Our relentless dedication to our company values and culture ensures a workplace where you feel heard, supported, and valued. Join us at Action Property Management and make a meaningful impact.</div><div></div><div> 
Action Property Management is an Equal Opportunity Employer and Supports a Drug Free Workplace. Pursuant to the San Francisco and Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.</div><div></div><div> 
##LI-MH1</div></div>

Digital Marketing Manager - Irvine

The Irvine Company

<div><div><div><div><h2 class="jobSectionHeader">Position Summary:</h2></div><div>
The Digital Marketing Manager, Apartments is responsible for executing, optimizing, and leading innovative digital media strategies, and driving resident acquisition and retention across multiple channels.</div></div><div><div><h2 class="jobSectionHeader">
Key Responsibilities:</h2></div><div><ul><li>
Support campaign optimization, budget management, and digital strategy. Assist in the implementation and analysis of all acquisition channels, including paid search, paid social, display, programmatic, connected TV (CTV), local search engine optimization (SEO), and internet listing services (ILS) (e.g., Zillow, Apartments.com). This includes the management of digital marketing budget variances across partners and channels to ensure pacing to achieve annual targets, while researching and identifying new technologies and opportunities for growth.</li><li>
Act as the subject matter expert with the email marketing program, campaign development, audience targeting, deployment through Salesforce Marketing Cloud (SFMC), and troubleshooting automation/deliverability issues.</li><li>
Coordinate the development, auditing, and maintenance of all digital content, ensuring consistency with brand messaging across all platforms and gathering information to maintain data accuracy across all digital channels.</li><li>
Assist in the management and technical optimization of local SEO performance through online business listing management and content audits. This includes managing content creation and optimization for third-party online listing services (ILS) such as Zillow and Apartments.com.</li><li>
Maintain measurement integrity by designing and implementing standardized tracking mechanisms including Urchin Tracking Modules (UTM) and trackable phone numbers, ensuring accurate marketing attribution. Synthesize campaign and customer data from platforms including SFMC, Tableau, Ad Platforms, Amplitude, and Looker to translate insights into actionable strategies.</li><li>
Monitor KPIs, track progress towards financial and engagement goals, and ensure targets are met or exceeded. This includes analysis of customer behavior, competitor actions, and market trends to identify opportunities for campaign optimization and recommend data-backed strategies.</li><li>
Collaborate with external agencies and vendors to ensure execution and cohesive customer experience. Partner with internal teams (including Leasing, Operations, Analytics, and IT) and Marketing leads to establish digital strategies and align on priorities related to engagement and occupancy goals.</li></ul></div></div><div><div><h2 class="jobSectionHeader">
Additional Skills:</h2></div><div><ul><li>
Strong knowledge of digital media strategy, channels, and acquisition campaigns across paid search (Google, Microsoft), paid social (Meta, Reddit, Snap), and programmatic display.</li><li>
Proficient in Salesforce Marketing Cloud (SFMC), Salesforce CRM, web analytics, and content management systems (CMS).</li><li>
Experienced in developing and deploying email marketing campaigns using automation tools.</li><li>
Skilled in content creation, optimization, and performance tracking for online listing services (e.g., Zillow, Apartments.com).</li><li>
Working knowledge of HyperText Markup Language (HTML)/Cascading Style Sheets (CSS) and Salesforce Ampscript is a plus.</li></ul></div></div><div><div><h2 class="jobSectionHeader">
Preferred Education:</h2></div><div><ul><li>
Bachelor's Degree (or equivalent experience)</li></ul></div></div><div><div><h2 class="jobSectionHeader">
Preferred Experience:</h2></div><div><ul><li>
2 - 5 years of relevant work experience</li></ul></div></div></div>
Compensation:
Base Pay Range: $105,000.00 - $128,300.00 
Actual placement within this range may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.
The Company also offers competitive benefits for full time employees including paid time off, matching 401(k), and health benefits. 
About Us: 
Irvine Company Apartment Communities (a division of Irvine Company) offers a portfolio of more than 125 resort-style apartment communities in coastal California&rsquo;s most desirable locations: San Diego, Orange County, West Los Angeles and Silicon Valley. 
 
With world-class amenities, resort-like surroundings and an unparalleled commitment to customer service, Irvine Company Apartment Communities redefines the rental-living experience. 
 
We take as much pride in our employee community as we do the communities we create. It&rsquo;s an environment populated with talented and experienced people, a collaborative spirit and abundant opportunities.
Apply today to join our employee community, and learn more about Irvine Company, our legacy and our guiding principles. 
The Irvine Company is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, compensation, termination, and training, without regard to race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship status, marital status, pregnancy, age, medical condition, genetic information, military and veteran status, disability, or any other basis protected by federal, state, and local law. Reasonable accommodation is available for qualified individuals with disabilities, upon request.
#LI-Onsite</div>

Manager, Digital Marketing ($105,000 - $128,300)

Gocious LLC

<div>Marketing Manager (SaaS, Digital &amp; Product Marketing)

Location: Southern California, Irvine (Hybrid/On-site) 
Employment: Full-time 
Experience: 4&ndash;7 years 
Team: Marketing 
Reports to: Head of Marketing / CEO (depending on structure) 
About the Role

We are looking for a versatile and hands-on Marketing Manager to help drive growth, elevate our product positioning, and execute high-impact marketing initiatives. This role blends digital marketing, content creation, product marketing, webinar/event coordination, and data-driven strategy within a B2B SaaS environment.

You will partner closely with Product, Sales, and Leadership to shape messaging, generate pipeline, and ensure our story is clearly communicated to product managers, portfolio managers, and strategic decision-makers&mdash;the audience central to the Gocious platform.

This is an ideal role for a marketer who thrives in a startup environment, enjoys wearing multiple hats, and wants to help build a scalable marketing function from the ground up. 
Key Responsibilities

Digital Marketing &amp; Growth
<ul>
<li>Plan, execute, and optimize digital campaigns across SEO/AEO/GEO, SEM, paid social, email, retargeting, and nurture workflows.</li>
<li>Manage external agencies for paid media, SEO/AEO/GEO, creative, and web development.</li>
<li>Build and maintain lead generation funnels and campaign calendars.</li>
<li>Monitor and improve conversion rates, landing pages, and overall cost-efficiency across channels.</li></ul> 


Product Marketing (SaaS)
<ul>
<li>Translate product capabilities and roadmap updates into clear, compelling messaging and value propositions.</li>
<li>Develop product positioning, persona-based messaging, competitive insights, and differentiators.</li>
<li>Partner with Product and Sales to create enablement materials such as pitch decks, one-pagers, demos, and case studies.</li>
<li>Support go-to-market (GTM) planning for new features and major releases.</li>
<li>Craft messaging tailored to product teams, strategy leaders, and executive-level decision-makers.</li></ul> 


Content Creation (Blog, Video, Web)
<ul>
<li>Own the content strategy and editorial calendar, including blogs, articles, thought leadership, case studies, and customer stories.</li>
<li>Produce or coordinate video content (scripts, filming, editing workflows, distribution).</li>
<li>Maintain consistent brand voice and storytelling across all assets.</li>
<li>Develop content supporting each stage of the customer journey.</li></ul> 


Website Ownership
<ul>
<li>Manage updates to the company website (WordPress/Webflow/HubSpot CMS).</li>
<li>Create new pages, optimize UX, run CRO experiments, and ensure messaging accuracy.</li>
<li>Work with external developers or agencies as needed but remain comfortable making hands-on updates.</li></ul> 


Webinars &amp; Events
<ul>
<li>Plan and execute webinars end-to-end: topic creation, speaker coordination, promotion, hosting, and follow-up.</li>
<li>Identify and evaluate industry events, conferences, and trade shows that align with our buyer personas.</li>
<li>Manage logistics, booth assets, vendor coordination, and event lead capture.</li>
<li>Report on performance, ROI, and recommendations for future participation.</li></ul> 


Quarterly Planning &amp; Strategy Alignment
<ul>
<li>Participate in quarterly business and product planning sessions.</li>
<li>Bring customer insights, performance metrics, and competitive intelligence to inform company decisions.</li>
<li>Align marketing initiatives with quarterly OKRs and product roadmaps.</li>
<li>Present quarterly results and strategic recommendations to leadership.</li>
<li>Own quarterly marketing plans covering campaigns, content, GTM, webinars, and events.</li></ul> 


Analytics &amp; Reporting
<ul>
<li>Maintain dashboards tracking key metrics such as website performance, MQLs, CAC, conversion rates, and pipeline influence.</li>
<li>Use GA4, HubSpot, Looker Studio, or similar tools to evaluate and report on marketing performance.</li>
<li>Provide actionable insights to improve campaigns and inform leadership decisions.</li></ul> 


Qualifications
<ul>
<li>4&ndash;7 years of marketing experience, primarily in B2B SaaS.</li>
<li>Experience marketing to product managers, portfolio managers, and technical/business decision-makers.</li>
<li>Hands-on expertise in digital marketing, content creation, and analytics.</li>
<li>Strong product marketing foundation: positioning, messaging, research, GTM planning.</li>
<li>Ability to manage agencies, vendors, and cross-functional stakeholders.</li>
<li>Exceptional writing, storytelling, and project management skills.</li>
<li>Comfortable working in a fast-paced startup environment with autonomy and ambiguity.</li>
<li>Proficiency with CMS platforms, marketing automation (e.g., HubSpot), and analytical tools.</li></ul> 


Nice-to-Have
<ul>
<li>Experience with product roadmapping, PLM, portfolio management, or similar enterprise SaaS categories.</li>
<li>Light design or video editing capabilities.</li>
<li>Background in sales enablement or lifecycle marketing.</li></ul> 


Why Join Gocious

At Gocious, we are a startup building complex cloud systems that empower teams to make better product decisions. As we grow, you grow. We offer a collaborative, transparent environment where creativity, initiative, leadership, and customer focus are not just encouraged&mdash;they&rsquo;re expected.

We believe in synergy across teams, supporting one another, and creating a culture where people feel proud of their contributions. We actively invest in team bonding and community impact:
<ul>
<li>Team-building activities</li>
<li>Online collaboration sessions</li>
<li>Volunteering at local food banks</li>
<li>Celebrating wins together</li>
</ul>
We are building something ambitious&mdash;and your voice will help shape it. 
Benefits
<ul>
<li>401(k)</li>
<li>Medical, dental, and vision insurance</li>
<li>Generous PTO</li>
<li>Profit sharing (based on performance)</li>
<li>Growth and leadership opportunities as the company scales</li></ul></div>

Marketing Manager (SaaS, Digital and Product Marketing)

Minaie Law Group

Minaie Law Group is a fast-growing workers&rsquo; compensation law firm seeking a full-time Digital Marketing Manager to lead our online presence and drive client acquisition. The ideal candidate is creative, analytical, and highly organized, with proven experience managing SEO, social media, YouTube content, and paid ads.Responsibilities:<ul><li>Manage SEO strategy, keyword ranking, backlinks, and website optimization</li><li>Plan, film, and edit YouTube videos</li><li>Design creative content for Instagram, TikTok, and Facebook</li><li>Run PPC and social ad campaigns</li><li>Produce landing pages, funnels, and monthly marketing KPIs</li><li>Coordinate freelancers and media vendors</li><li>Manage Google reviews and online brand reputation</li><li>Track monthly results and ROI</li></ul>Requirements:<ul><li>3&ndash;5+ years experience in digital marketing</li><li>Strong SEO experience</li><li>Experience with YouTube growth</li><li>Graphic design (Canva or Adobe)</li><li>Video editing experience (CapCut/Premiere)</li><li>Strong writing skills</li><li>Organized and deadline-driven</li></ul>Benefits:<ul><li>Competitive pay (DOE)</li><li>Growth opportunities</li><li>Full creative control with meaningful impact</li></ul>Pay: $65,000.00 - $75,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

Social Media and Marketing Manager

Link Logistics Real Estate

<div>Link Logistics Real Estate (&ldquo;Link&rdquo;) is a leading operator of warehouses and business parks, specializing in last-mile logistics real estate. Established by Blackstone in 2019, the company connects consumption, technology, and the supply chain across its portfolio, which spans half a billion square feet. We leverage our scale, proprietary data and insights, and foundational focus on sustainability to drive success for our customers&rsquo; businesses and deliver value for our stakeholders. We put our people, customers, and communities first and find ways to make a conscious, positive impact where we live and work. Every day, we work to reinvent and lead our industry forward by thinking bigger and challenging the status quo.
Link Logistics Real Estate is seeking a Vice President, Technical Product Manager to connect technology with the digital team&rsquo;s needs related to digital marketing and analytics tools. This role focuses on supporting digital marketing platforms, analytics and tracking tools while collaborating with multiple teams to centralize data for reporting. The position will empower the digital team to aggregate, analyze, and leverage data to generate actionable insights.
Reporting to the SVP, Technology, the ideal candidate will have deep expertise in product management, digital analytics and website management, SEO/GEO/SCO/SEM best practices, a technical business analyst background, experience working with data architecture and engineering teams, and strong communication skills to align technical solutions with business goals. The candidate will lead a team of direct reports comprising of a Product Manager, development team, and vendors.
RESPONSIBILITIES:
Strategic Leadership:<ul><li>
Develop and execute a comprehensive digital marketing technology strategy that aligns with the company's overall business objectives and growth plans.</li><li>
Lead cross-functional teams to drive the implementation of innovative technology solutions to support digital marketing and ensure seamless integration with existing systems.</li><li>
Serve as a thought leader in digital marketing technology, staying abreast of industry trends and emerging technologies to keep Link Logistics at the forefront of the market</li><li>
Lead the Product Management and development of custom external facing digital products including real estate availability web sites</li></ul>
Product Management/Application Support
Serve as the technical application manager to support digital applications including LinkLogistics.com, LinkParks.com, GA4, GTM, Big Query, Call Rail, ZoomInfo, Lead Forensics, Stack Adapt and Sprout Social.
<ul><li>Work Management: Engage with business partners, vendors, and other stakeholders to implement a demand management process to analyze, prioritize, and deliver on projects, enhancement requests and issues.</li><li>
Technical fluency with web technologies - Understanding of web application architecture, front-end/back-end systems, APIs, A/B testing tools, and content management systems. Strong focus on performance optimization including page load speeds, caching strategies, CDNs, and monitoring tools like Lighthouse or WebPageTest</li><li>
Development process experience - Familiarity with agile methodologies, version control (Git), CI/CD pipelines, and ability to write technical requirements and collaborate effectively with engineering teams on deployment, scalability, and security considerations</li><li>
Technical SEO/GEO/SEM: Apply expert-level technical knowledge of SEO, GEO, and SEM to implement business recommendations and requirements within Link&rsquo;s property listing products and public websites, ensuring enhanced visibility and discoverability across search engines and AI-powered platforms.</li><li>
Website Tagging Strategies: Knowledge of the implementation and optimization of GA4 tags, pixels, and other tracking tools, with a focus on attribution modeling and first-touch/last-touch tracking to ensure accurate data collection, seamless integration, and actionable insights for digital marketing initiatives.</li><li>
System Administration: Provide day-to-day administration of digital tools including GA4, BigQuery, Lead Forensics, Sprout Social, etc. including user management, financial management, and adhering to security and governance best practices.</li><li>
Support Management: Manage the support process, troubleshoot issues, write knowledge articles, track key metrics, and resolve technical issues.</li><li>
Testing: Write test scripts, participate in QA and run UAT to ensure changes are tested and do not negatively impact the target systems, end users, downstream applications, reports and dashboards, etc.</li><li>
Documentation: Create and maintain thorough system and business process documentation, including current and future state architecture diagrams, user journeys, source data tables, product briefings for enhancements and system changes, root cause analysis for issues, etc.</li><li>
Tool Standardization: Utilize enterprise tools including Jira, Confluence, Lucid Chart, ServiceNow, etc. for task tracking, maintaining documentation, incident and release management.</li></ul>
Data Ingestion and Analytics
Support business and technical teams through the end-to-end process of capturing, transforming, ingesting, modeling, analyzing and reporting digital data.<ul><li>
Data Solutioning: Write technical documentation and participate in solutioning workshops to support the Data, Architecture and Engineering (A&amp;E) teams ingesting digital data into Link&rsquo;s data platform.</li><li>
Data Connections: Advise Analytics Engineering team on data sources and how they should be connected to deliver dashboards and reports using tools like Tableau, Power BI, and Looker Studio.</li><li>
Attribution Accuracy: Collaborate with Digital, Analytics and Data teams to improve attribution models and reporting accuracy.</li><li>
Tool Selection &amp; Configuration: Evaluate and recommend technologies that enhance data gathering, transformation, aggregation, analysis, and visualization.</li><li>
Data Transformation: Critically examine data to improve transformation logic and identify why it may not be normalized.</li><li>
User Behavior Data: Enable insights into customer journey, engagement patterns and conversion metrics to help inform digital marketing strategies and design.</li></ul>
Stakeholder Management
Enhance your expertise and build strong relationships with business and technology teams so you can advise and help deliver technology solutions to meet business objectives.
<ul><li>Collaboration: Work closely with business and technology stakeholders to understand their goals, challenges, and requirements, translating these into scalable technical solutions.</li><li>
Strategy Alignment: Develop and thoroughly understand business partners&rsquo; tools, processes and operational needs.</li><li>
Digital Marketing: Comprehensive expertise in every stage of digital marketing, including strategic planning, campaign execution, and ongoing optimization of processes and workflows.</li><li>
Advisory Services: Act as a trusted advisor, providing insights and recommendations on how technology can support and enhance business goals.</li><li>
Professional Development: Stay knowledgeable on industry trends, emerging marketing technologies, new advertising platforms, and competitor activities to provide guidance to stakeholders that will ensure Link is operating as an industry leader.</li><li>
Market Sensitivity &amp; UX Insight: Understanding market dynamics, user experience design, and emerging trends to inform product decisions</li></ul> 
QUALIFICATIONS:<ul><li>
Bachelor&rsquo;s degree.</li><li>
Experience in a marketing or digital analytics environment.</li><li>
Experience with website implementations.</li><li>
Experience managing high-volume websites and microsites</li><li>
Experience with cloud data platforms including Snowflake, BigQuery and Salesforce Data Cloud.</li><li>
Familiarity with CMS and Salesforce Marketing Cloud integrations to support end-to-end lead journey, personalization and segmented content and communications.</li><li>
Familiarity with website platforms like WordPress and Optimizely.</li><li>
Familiarity with APIs for extracting data from third-party platforms (e.g., Google Analytics, BigQuery, Meta Ads Manager, StackAdapt, etc.).</li><li>
Working knowledge of digital marketing data from ad platforms, websites, email tools, etc.</li><li>
Familiarity with websites, data architecture, modeling, and governance best practices.</li><li>
Exceptional communication and collaboration skills.</li><li>
Ability to partner with non-technical stakeholders and explain technical concepts clearly.</li><li>
Strong problem-solving and critical-thinking abilities.</li><li>
Experience with Atlassian tools for product management and documentation a plus.</li><li>
Experience with project management tools like Wrike or similar a plus.</li></ul>
MINIMUM REQUIREMENTS<ul><li>
10-15+ years of experience in a technical digital marketing and digital analytics environment.</li><li>
Experience supporting websites.</li><li>
Strong understanding of digital marketing data.</li><li>
Proficiency in SQL, JavaScript, HTML and CSS. Familiarity with DAX and DBT a plus.</li><li>
Familiarity with marketing platforms and tools such as Google Analytics 4 (GA4), BigQuery, and Salesforce Marketing Cloud.</li><li>
Familiarity with databases such as Snowflake and Salesforce Data Cloud</li><li>
Familiarity with reporting tools such as PowerBI, Tableau, and Looker Studio</li></ul>
$235,000 - $250,000 represents the presently anticipated base compensation pay range for this position at Link. Actual pay may vary based on various factors, including but not limited to location and experience.
Link provides a variety of benefits to employees, including health insurance coverage, retirement savings plan, paid holidays, paid time off.
The direct compensation and benefits described above are subject to the terms and conditions of any governing plans, policies, practices, agreements, or other materials or documents as in effect from time to time, including but not limited to terms and conditions regarding eligibility.
EEO Statement
The Company is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant, employee, or other covered person based on any legally recognized basis, including, but not limited to: veteran status, uniformed servicemember status, race, color, caste, immigration status, religion, religious creed (including religious dress and grooming practices), sex, gender, gender expression, gender identity, marital status, sexual orientation, pregnancy (including childbirth, lactation or related medical conditions), age, national origin or ancestry, citizenship, physical or mental disability, genetic information (including testing and characteristics), protected leave status, domestic violence victim status, or any other consideration protected by federal, state or local law. We are committed to providing reasonable accommodations, if you need an accommodation to complete the application process, please email LinkRecruiting@linklogistics.com.</div>

Vice President, Technical Product Manager, Digital Marketing

RSD Human Resource Management Consultancy

Job Overview We are seeking an energetic and strategic US Social Media Manager to lead our social media presence across multiple platforms. This dynamic role involves crafting compelling content, managing digital campaigns, and engaging with our community to elevate brand awareness and foster meaningful relationships. As a key driver of our digital marketing efforts, you will harness your expertise in social media management, content creation, and analytics to deliver impactful results that resonate with our target audience. If you thrive in a fast-paced environment and are passionate about shaping brand narratives online, this opportunity is perfect for you!Duties<ul><li>Develop and execute comprehensive social media strategies aligned with overall marketing goals to boost brand visibility and engagement.</li><li>Create, curate, and schedule engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok using tools like Hootsuite or Buffer.</li><li>Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitive activity to inform content planning.</li><li>Manage paid advertising campaigns on Facebook and other platforms, optimizing ad performance through targeted audience segmentation and A/B testing.</li><li>Collaborate with graphic designers and video editors to produce visually appealing posts using Adobe Creative Suite (Photoshop, Illustrator) and video editing tools.</li><li>Analyze web analytics and social media metrics via Google Analytics and platform-specific insights to measure campaign effectiveness and inform future strategies.</li><li>Maintain strong relationships with influencers, media outlets, and community members through proactive relationship management and public relations initiatives.</li></ul>Skills<ul><li>Proven expertise in social media marketing strategies with a strong understanding of platform algorithms and best practices.</li><li>Proficiency in SEO techniques, keyword research, and web analytics to enhance content reach and engagement.</li><li>Skilled in graphic design, photography, and video editing to produce high-quality visual content that aligns with branding standards.</li><li>Experience managing social listening tools and conducting sentiment analysis to stay ahead of industry trends.</li><li>Familiarity with advertising platforms such as Facebook Ads Manager for creating targeted campaigns that drive conversions.</li><li>Strong proofreading skills to ensure all content is accurate, on-brand, and compelling before publication.</li><li>Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Join us as a US Social Media Manager if you're ready to energize our digital voice, craft innovative campaigns, and build vibrant online communities! This paid position offers the chance to make a real impact through creative storytelling combined with data-driven decision-making&mdash;empowering brands to connect authentically with audiences nationwide.</li></ul>Pay: $5,000.00 per yearBenefits:<ul><li>Flexible schedule</li><li>Health insurance</li></ul>Work Location: In person

US Social Media Manager

<div>Description 
 
 
At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas. 
 
We&rsquo;re at a pivotal moment to transform how our customers discover, engage with, and use our services in an increasingly digital-first world. With strong brand recognition, trusted infrastructure, and a global footprint, we&rsquo;re now focused on accelerating our growth through innovative products, modern marketing, and world-class customer experiences. 
 
OUR PRINCIPLES 
<ul><li>
AMBITION - We dream big, try things out and always ask &ldquo;why not?&rdquo; and &ldquo;what if?&rdquo; We&rsquo;re ambitious in our thinking and our delivery</li><li>
RESPONSIBILITY - We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility</li><li>
COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community</li></ul>
 
ABOUT THIS ROLE 
 
We&rsquo;re looking for a Growth Marketing Manager to accelerate customer acquisition and revenue growth across Xe&rsquo;s B2C and B2B platforms in North America. This is a high-impact, hands-on role where you&rsquo;ll own and optimize full-funnel digital campaigns while shaping how we localize and amplify global strategies through content, lifecycle, and social. 
 
If you&rsquo;re energized by the opportunity to drive measurable outcomes, test bold ideas, and scale a global brand in a fast-moving, digital-first environment, this role offers the ownership, visibility, and momentum to make a meaningful impact. 
ROLES &amp; RESPONSIBILITIES 
Performance Marketing &amp; Paid Media<ul><li>
Plan, execute, and optimize paid acquisition campaigns across Google Ads, Meta Ads, and other relevant channels such as LinkedIn, depending on audience and campaign goals</li><li>
Own budget allocation, targeting, and bidding strategies to maximize ROI and efficiency</li><li>
Develop and execute regional promo campaigns (e.g. first-transfer offers, limited-time incentives) in coordination with pricing, product, and lifecycle teams</li><li>
Build audience segmentation strategies tailored to consumer and business profiles and behaviors</li><li>
Collaborate with product, content, lifecycle teams to localize messaging and align campaigns with product launches</li></ul>
ASO &amp; SEO<ul><li>
Lead App store optimization efforts for Xe&rsquo;s iOS and Android apps to optimize keywords, test store assets, and drive install growth</li><li>
Collaborate with global content and web teams to identify content gaps, localize messaging for regional audiences, and improve search relevance across consumer and business segments</li><li>
Drive regional SEO initiatives by optimizing landing pages, blog content, including title tags, meta descriptions, and keyword targeting, to improve visibility for high-intent search queries in the local market</li><li>
Collaborate with global content and web teams on SEO testing, experimenting with headline structures, on-page layout, and internal linking to improve rankings, CTR, and conversion</li></ul>
Analytics, Reporting &amp; Experimentation<ul><li>
Use tools like Amplitude, GA4, and Power BI to monitor web and app traffic, campaign performance, and conversion funnels across B2C and B2B platforms</li><li>
Build dashboards and recurring reports to track KPIs (e.g. CAC, ROAS), surface actionable insights, and ensure visibility to the growth and leadership teams</li><li>
Design, execute, and analyze A/B tests across creative, messaging, audience targeting, landing pages, and offers to improve performance across the funnel</li><li>
Connect top-of-funnel efforts with downstream metrics (e.g. conversion, retention, LTV) to inform strategy and ongoing campaign optimization</li><li>
Share performance insights and testing results with global teams to inform broader acquisition strategy</li></ul> 
WORKING CONDITIONS AND PHYSICAL REQUIREMENTS 
<ul><li>
Primarily sedentary work in a general office environment</li><li>
Manual dexterity to use computer, telephone and general office equipment</li><li>
Ability to sit for extended periods</li></ul> 

PERKS &amp; BENEFITS<ul><li>
Medical, Dental &amp; Vision Insurance</li><li>
401K Plan with Match</li><li>
Employee Stock Purchase Plan</li><li>
Paid Vacation / Sick Leave</li><li>
Hybrid Work Schedule</li><li>
Tuition Assistance</li><li>
Growth Opportunities</li><li>
Corporate gatherings, team bonding events, and much more!</li><li>
Plumm Mental Health and Wellbeing</li><li>
Volunteering day for a charity of your choice</li></ul> 
 
XE offers a competitive salary and benefits package. The reasonable estimated pay for this (Salary Exempt or Non-exempt hourly rate) role ranges from ($112,000USD to $130,000USD). Actual compensation is based upon factors such as the candidate&rsquo;s skills, qualifications, and experience. In addition, XE offers comprehensive and inclusive employee benefits for this role including healthcare, dental and vision benefits, a 401(K) plan, Paid Vacation/ Sick Leave and more. 
 
We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organization that encourages diversity in all respects. 
 
Xe is an Equal Employment Opportunity employer. All qualified applicants will be considered for employment regardless of age, national origin, race, color, disability, religion, sexual orientation, gender identity or expression, or any other characteristic protected under applicable law. We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@xe.com 
 
The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company&rsquo;s right to assign or reassign duties and responsibilities to this job as needed. 
 
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Manager Growth Marketing - NAM

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