digital marketing manager

Awfis Space Solutions Limited

<div>
 
 
 Role Overview:
 
 
 
 The Digital Marketing Manager will be responsible for developing and executing a comprehensive digital marketing strategy to drive brand awareness, lead generation, and customer engagement. This role requires expertise in performance marketing, SEO, content marketing, social media, and analytics to maximize online visibility and business growth.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 1. Digital Strategy &amp; Execution
 
 
 <ul>
 <li>
 Develop and implement a holistic digital marketing strategy across multiple channels, including Google Ads, Social Media, SEO, Website, Email, and Content Marketing.
 </li>
 <li>
 Oversee and optimize paid digital campaigns (Google, Meta, LinkedIn, YouTube, Programmatic Ads, etc.) to ensure high ROI.
 </li>
 <li>
 Work closely with creative and content teams to align messaging and brand positioning across all digital touchpoints.
 </li>
 </ul>
 
 
 2. Performance Marketing &amp; Lead Generation
 
 
 <ul>
 <li>
 Manage end-to-end performance marketing campaigns with a focus on lead generation, conversion rate optimization (CRO), and reducing customer acquisition cost (CAC).
 </li>
 <li>
 Optimize ad campaigns through A/B testing, audience segmentation, and bid management to maximize engagement and conversions.
 </li>
 <li>
 Implement remarketing and retargeting strategies to drive customer retention and repeat engagement.
 </li>
 </ul>
 
 
 3. SEO &amp; Website Optimization
 
 
 <ul>
 <li>
 Develop and execute an SEO strategy to improve organic rankings, drive website traffic, and enhance search visibility.
 </li>
 <li>
 Collaborate with web developers and content creators to optimize website performance, UI/UX, and landing pages for better user experience and conversions.
 </li>
 </ul>
 
 
 4. Social Media &amp; Content Marketing
 
 
 <ul>
 <li>
 Oversee and grow the company&rsquo;s social media presence (LinkedIn, Instagram, Facebook, Twitter, YouTube, etc.) with engaging content and campaigns.
 </li>
 <li>
 Plan and execute content marketing initiatives, including blogs, whitepapers, case studies, and videos, to establish thought leadership.
 </li>
 <li>
 Monitor social media analytics and optimize strategies based on engagement metrics.
 </li>
 </ul>
 
 
 5. Email &amp; CRM Marketing
 
 
 <ul>
 <li>
 Manage email marketing campaigns, newsletters, and automated workflows to nurture leads and drive engagement.
 </li>
 <li>
 Work with the CRM team to segment audiences, personalize communication, and improve email performance metrics.
 </li>
 </ul>
 
 
 6. Data Analytics &amp; Reporting
 
 
 <ul>
 <li>
 Track and analyze digital marketing KPIs (CTR, CPC, ROAS, Bounce Rate, Engagement, etc.) using tools like Google Analytics, Google Tag Manager, and CRM dashboards.
 </li>
 <li>
 Generate performance reports and insights to optimize campaigns and inform future strategies.
 </li>
 <li>
 Implement marketing attribution models to measure the impact of each digital channel on conversions.
 </li>
 </ul>
 
 
 7. Market Trends &amp; Innovation
 
 
 <ul>
 <li>
 Stay updated with the latest digital marketing trends, algorithms, and emerging platforms to drive innovation.
 </li>
 <li>
 Experiment with new ad formats, digital tools, and growth hacking techniques to improve campaign efficiency.
 </li>
 </ul>
 
 
 
 
 
 Key Requirements:
 
 
 
 
 Must-Have:
 
 
 <ul>
 <li>
 4-6 years of hands-on experience in Digital Marketing &amp; Performance Marketing across Google Ads, Social Media, SEO, and Email.
 </li>
 <li>
 Strong expertise in Google Ads, Facebook Ads, LinkedIn Ads, and Programmatic Buying.
 </li>
 <li>
 Proven ability to develop and execute integrated digital marketing strategies to drive business growth.
 </li>
 <li>
 Proficiency in Google Analytics, Google Tag Manager, and SEO tools (Ahrefs, SEMrush, Moz, etc.).
 </li>
 <li>
 Experience in website and landing page optimization for improved user experience and conversions.
 </li>
 <li>
 Excellent analytical, communication, and stakeholder management skills.
 </li>
 </ul>
 
 
</div>

Digital Marketing Manager

Glenmark Pharmaceuticals

<div>
 
 The Category Head shall be responsible for driving demand generation for Glenmark&rsquo;s select set of dermatologically recommended skin care and hair care brands, shifting focus toward consumerization and direct-to-consumer marketing while preserving their dermatological credibility. This role will oversee end-to-end marketing strategy, brand building, digital content development, social media marketing, and performance marketing. Reporting to Division Head &ndash; Emerging Channels Business, this role will lead a team of two direct reports&mdash;a Digital Content Manager and a Performance Marketing Manager&mdash;to execute impactful campaigns and achieve growth in a digital-first environment.
 
 
 
 
 
 
 Brand Building
 
 
 <ul>
 <li>
 Develop and implement a consumerization strategy for the portfolio
 </li>
 <li>
 Develop &amp; implement a unified brand strategy to boost awareness, equity and loyalty
 </li>
 <li>
 Brand Positioning: Amplify the consumer-facing identity of the brands, leveraging their dermatological heritage to resonate with target audiences
 </li>
 <li>
 Ensure consistent brand voice, messaging and visual identify across all channels
 </li>
 </ul>
 
 
 Innovation
 
 
 <ul>
 <li>
 Identify emerging trends in skin care/hair care to keep the portfolio competitive and relevant.
 </li>
 <li>
 Leverage consumer insights, market trends and competition insights to build concepts for new product development &amp; to manage life cycle of existing products.
 </li>
 <li>
 Collaborate with product development team to ensure timely launches of new products.
 </li>
 <li>
 Ensure Packaging harmonization across all product lines, maintaining alignment with brand identity, sustainability goals and market positioning.
 </li>
 <li>
 Collaborate with product development, packaging &amp; supply chain teams to oversee packaging design, materials and messaging consistency
 </li>
 <li>
 Ensure packaging reflects brand aesthetics and resonates with target audiences in digital &amp; retail settings.
 
 
 </li>
 </ul>
 
 
 Digital Content Development:
 
 
 <ul>
 <li>
 Supervise the Digital Content Manager in creating engaging, on-brand content for digital media &amp; E-Commerce platforms.
 </li>
 <li>
 Oversee content strategy and calendars, ensuring timely delivery of high-quality assets.
 </li>
 <li>
 Work closely with creative marketing agencies to produce compelling content that resonates with our audience.
 </li>
 </ul>
 
 
 
 
 
 Social Media Marketing:
 
 
 
 
 
 <ul>
 <li>
 Lead social media strategy across platforms (e.g., Instagram, YouTube, Brand Website) to drive engagement, followers, and conversions.
 </li>
 <li>
 Guide the Digital Content Manager in developing platform-specific content, leveraging trends, influencers, and user-generated content.
 </li>
 <li>
 Conceptualize &amp; Execute compelling on-line &amp; off-line campaigns to scale-up social media followership
 </li>
 <li>
 Monitor social media analytics to optimize campaigns and track KPIs (e.g., reach, engagement).
 </li>
 </ul>
 
 
 
 
 
 Performance Marketing (Content &amp; Commerce Platforms):
 
 
 
 
 
 <ul>
 <li>
 Direct the Performance Marketing Manager in planning and executing paid digital campaigns to drive traffic, leads, and sales.
 </li>
 <li>
 All E-Commerce Platforms: Amazon, Flipkart, Zepto, Blinkit&hellip;etc.
 </li>
 <li>
 All Content Platform: (Google, Meta, In-shorts, Connected TV&hellip;etc)
 </li>
 <li>
 Oversee campaign performance, budget allocation, and ROI optimization.
 </li>
 <li>
 Use data-driven insights to refine targeting, creative, and channel strategies.
 </li>
 </ul>
 
 
 
 
 
 Brand Activation
 
 
 
 
 
 <ul>
 <li>
 Develop &amp; Manager brand activation strategies for Modern Trade Chains (e.g. Reliance, Health &amp; Glow, Lulu&rsquo;s&hellip;.etc) and Pharmacy Chains (e.g. Apollo, Wellness &amp; Noble Plus&hellip;etc).
 </li>
 <li>
 Collaborate with modern trade sales team to create in-store displays, promotions and product launches that align with brand identity.
 </li>
 <li>
 Plan and execute brand events (e.g. pop-ups, product launches, beauty events) to engage customers and drive brand affinity.
 </li>
 </ul>
 
 
 
 
 
 Team Leadership:
 
 
 
 
 
 <ul>
 <li>
 Manage, mentor, and develop two direct reports: the Digital Content Manager and Performance Marketing Manager.
 </li>
 <li>
 Foster a collaborative, innovative team culture to achieve marketing goals.
 </li>
 <li>
 Set clear objectives, provide feedback, and ensure alignment with brand vision.
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional Collaboration
 
 
 
 
 
 <ul>
 <li>
 Partner with the Prescription Marketing team to align messaging, ensuring seamless integration of professional endorsements into consumer campaigns
 </li>
 <li>
 Partner with E-Commerce, Modern Trade &amp; General Trade Sales teams to drive brand growth.
 </li>
 </ul>
 
 
 
 
 
 Analytics &amp; Reporting:
 
 
 
 
 
 <ul>
 <li>
 Define &amp; Track and report on marketing KPIs (e.g., CAC, LTV, ROAS, brand equity scores) to measure success and optimize marketing spend.
 </li>
 <li>
 Stay informed on industry trends, competitor activities, and emerging digital marketing tools.
 </li>
 </ul>
 
 
 
 
 
 
 <ul>
 <li>
 
 Qualification-
 
 MBA in Marketing is mandatory preferably from Tier 1 MBA schools.
 </li>
 </ul>
 
 7-10 years of experience in Brand Management (Innovation and/or Activation) ideally in beauty, skincare or consumer goods.
 
 
 
</div>

Category Manager

St. Regis Hotels & Resorts

<div>
 
 Additional Information
 
 
 
 
 Job Number
 
 25194678
 
 
 
 Job Category
 
 Sales &amp; Marketing
 
 
 
 Location
 
 The St. Regis Mumbai, 462, Senapati Bapat Marg, Mumbai, Maharashtra, India, 400013VIEW ON MAP
 
 
 
 Schedule
 
 Full Time
 
 
 
 Located Remotely?
 
 N
 
 
 
 Position Type
 
 Management
 
 
 
 Job Summary
 
 
 
 The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.
 
 
 
 CANDIDATE PROFILE
 
 
 
 
 Education And Experience
 
 
 
 
 Required:
 
 
 
 <ul>
 <li>
 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
 
 
 </li>
 </ul>
 OR
 
 
 <ul>
 <li>
 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
 
 
 </li>
 </ul>
 
 CORE WORK ACTIVITIES
 
 
 
 
 Hotel Marketing and Advertising
 
 
 
 <ul>
 <li>
 Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
 </li>
 <li>
 Partners with Operations, Food &amp; Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
 </li>
 <li>
 Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
 </li>
 <li>
 Manages F&amp;B media schedules and verifies prompt settlement of accounts.
 </li>
 <li>
 Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
 </li>
 <li>
 Executes email marketing, and display advertising.
 </li>
 <li>
 Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
 </li>
 <li>
 Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
 
 
 </li>
 </ul>
 
 Social Media Content Management
 
 
 
 <ul>
 <li>
 Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
 </li>
 <li>
 Develops and executes promotions campaign in F&amp;B, weddings, spa, rooms and conferences through relevant digital and social media channels.
 </li>
 <li>
 Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
 
 
 </li>
 </ul>
 
 Public Relations and Visual Asset Management
 
 
 
 <ul>
 <li>
 Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM.
 </li>
 <li>
 Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
 </li>
 <li>
 Manages assigned accounts as per the media account management system.
 </li>
 <li>
 Writes and distributes all press releases for property events, promotions, and outlets.
 </li>
 <li>
 Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
 </li>
 <li>
 Supports pull through of impactful PR strategy &amp; activities to drive quality press coverage through media engagement, in alignment with communications objectives.
 </li>
 <li>
 Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
 </li>
 <li>
 Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
 </li>
 <li>
 Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
 </li>
 <li>
 Supports the co-ordination of photography for F&amp;B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
 </li>
 <li>
 Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
 </li>
 <li>
 Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.
 
 
 </li>
 </ul>
 
 Direct Marketing and Collateral Development
 
 
 
 <ul>
 <li>
 Coordinates and executes Hotel and F&amp;B printed materials.
 </li>
 <li>
 Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
 </li>
 <li>
 Assists in the production of all property, F&amp;B display, and temporary signage in hotel public areas.
 </li>
 <li>
 Promotes collection of competitors collateral and publicity on a monthly basis.
 </li>
 <li>
 Manages the execution of F&amp;B direct marketing activities.
 </li>
 <li>
 Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
 
 
 </li>
 </ul>
 
 General
 
 
 
 <ul>
 <li>
 Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&amp;B promotions and campaigns.
 </li>
 <li>
 Helps with the publication of hotel&rsquo;s newsletter(s).
 </li>
 <li>
 Supports communications duties and functions as deemed necessary.
 </li>
 <li>
 Assists in the liaison and execution of joint F&amp;B promotions.
 </li>
 <li>
 Works with eCommerce to verify the Hotel&rsquo;s website and related websites are updated on a regular basis.
 </li>
 <li>
 Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
 </li>
 <li>
 Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
 </li>
 <li>
 Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
 </li>
 <li>
 Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.
 
 
 </li>
 </ul>
 
 At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
 
 
 
 Combining timeless glamour with a vanguard spirit, St. Regis Hotels &amp; Resorts is committed to delivering exquisite experiences at more than 50 luxury hotels and resorts in the best addresses around the world. Beginning with the debut of The St. Regis hotel in New York by John Jacob Astor IV at the dawn of the twentieth century, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by a team of gracious hosts that combine classic sophistication and modern sensibility, as well as our signature Butler Service. We invite you to explore careers at St. Regis. In joining St. Regis, you join a portfolio of brands with Marriott International.
 
 Be
 
 where you can do your best work,
 
 begin
 
 your purpose,
 
 belong
 
 to an amazing global team, and
 
 become
 
 the best version of you.
</div>

Marketing and Communication Manager

BookMyShow

<div>
 
 BookMyShow is India&rsquo;s leading entertainment destination, curating unforgettable experiences across movies, live events, and streaming. As the country&rsquo;s largest online ticketing platform, it has been synonymous with cinema for over two decades &mdash; connecting millions of movie lovers with theatres, films, and stories they love.
 
 
 
 
 Through its Movies and Cinema vertical, BookMyShow continues to celebrate the magic of movies by driving innovative marketing, enhancing audience engagement, and shaping how India discovers and enjoys cinema both on the big screen and online.
 
 
 
 
 Your Profile
 
 
 
 <ul>
 <li>
 Campaign Management - Execute, manage, and optimise end-to-end digital campaigns across display, video, and mobile; manage budgets, pacing, and inventory for smooth delivery.
 </li>
 <li>
 Client &amp; Team Coordination - Collaborate with clients/agencies, Sales, and Operations to ensure seamless campaign execution and clear, timely communication.
 </li>
 <li>
 Ad Trafficking &amp; Delivery - Traffic creatives (banners, videos, native), ensure accurate delivery and tracking, and conduct quality checks to maintain brand and industry standards.
 </li>
 <li>
 Tracking &amp; Performance - Implement and validate tracking tags, pixels, and third-party tools; monitor key metrics (CTR, conversions, ROI), optimise performance, and resolve ad-serving or tracking issues.
 </li>
 <li>
 Reporting &amp; Compliance - Create performance reports with insights and recommendations; ensure compliance with advertising policies, privacy norms, and regulations; manage invoicing with the Finance team.
 
 
 </li>
 </ul>
 
 Your Checklist
 
 
 
 <ul>
 <li>
 4+ years of hands-on experience working with Google Ad Manager.
 </li>
 <li>
 Strong understanding of digital advertising platforms, ad formats, and industry best practices.
 </li>
 <li>
 Proficient with ad-serving platforms (e.g., Google Ad Manager, DoubleClick) and ad-trafficking tools.
 </li>
 <li>
 Solid analytical skills with the ability to interpret data and optimise campaign performance.
 </li>
 <li>
 Strong communication skills for effective coordination with clients, vendors, and internal teams.
 </li>
 <li>
 Good understanding of ad-tech concepts including programmatic advertising, ad exchanges, and audience targeting.
 </li>
 <li>
 Working knowledge of MS Excel.
 </li>
 <li>
 Excellent organisational and time-management abilities.
 </li>
 </ul>
</div>

Senior Executive - Ad Operations

JSW Sports Pvt Ltd

<div>
 
 
 Role Overview:
 
 
 
 We are looking for a
 
 Head of Brand Marketing and Digital
 
 to lead integrated marketing efforts across our various verticals&mdash;Teams, Athlete &amp; Talent Management, and Sports IPs. This role demands a mix of strategic thinking, acumen for digital marketing, an analytical approach, P&amp;L ownership, hands-on execution, stakeholder management, and a deep passion for sports.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 Brand &amp; Campaign Management
 
 
 <ul>
 <li>
 Design and implement marketing strategies for teams, athletes, and sports IPs to build brand equity and fan engagement.
 </li>
 <li>
 Conceptualize and lead 360&deg; campaigns (digital, print, on-ground, influencer) for events, sponsorships, and team launches.
 </li>
 <li>
 Strategically Drive Brand Solutions in proximity to the sales team.
 </li>
 <li>
 Devise fan and community engagement initiatives and develop strategy and execution plans for athlete marketing.
 </li>
 <li>
 Expertise in integrated marketing to be able to pitch marketing and media plans to leagues, brands, IP's, athletes and federations.
 </li>
 <li>
 Oversee content calendars and storytelling initiatives across platforms (social media, OTT, PR, and owned channels).
 </li>
 </ul>
 
 
 Sponsorship &amp; Commercial Support
 
 
 <ul>
 <li>
 Support business development and partnerships through brand decks, campaign recaps, and marketing-led activations.
 </li>
 <li>
 Co-create value with sponsors through co-branded content, digital exposure, and experiential IP integrations.
 </li>
 </ul>
 
 
 Events &amp; IP Marketing
 
 
 <ul>
 <li>
 Drive consumer marketing for existing and new sports IPs&mdash;fan acquisition, ticketing campaigns, grassroots outreach.
 </li>
 <li>
 Liaise with event production, digital, and PR teams to ensure consistent narrative across touchpoints.
 </li>
 </ul>
 
 
 Digital &amp; Performance Marketing
 
 
 <ul>
 <li>
 Supervise paid campaigns (Meta, Google, influencer collaborations), and optimize them for reach, engagement, and conversions.
 </li>
 <li>
 Track analytics and prepare performance reports for campaigns and platforms.
 </li>
 </ul>
 
 
 Ideal Candidate:
 
 
 <ul>
 <li>
 10+ years of experience in
 
 sports, entertainment, or youth-focused brands
 
 .
 </li>
 <li>
 Proven track record in
 
 brand building
 
 ,
 
 fan marketing
 
 , or
 
 sports events/IP campaigns and P&amp;L ownership.
 
 </li>
 <li>
 Strong grasp of digital marketing, social media trends, and content-led storytelling.
 </li>
 <li>
 Excellent project management, agency coordination, and communication skills.
 </li>
 <li>
 A natural collaborator with a passion for Indian and global sports.
 </li>
 </ul>
 
 
</div>

Head of Marketing

Puretech Digital - A Genesis Company

<div>
 
 Job Description:
 
 
 As a Business Manager, you will be responsible for overseeing and managing various aspects of our clients' projects, ensuring their success and satisfaction. Your role will involve understanding clients' businesses thoroughly, developing strategies, managing teams, and ensuring the achievement of project goals.
 
 
 
 
 
 
 Below are the key responsibilities and qualifications for this position
 
 :
 
 
 
 1. Client Communication and Understanding:
 
 
 <ul>
 <li>
 Initiate contact with clients upon project initiation.
 </li>
 <li>
 Demonstrate a clear understanding of the client's business, including products, services, short-term and long-term goals, and project requirements.
 </li>
 <li>
 Keep clients updated on project progress and hold monthly client meetings to discuss progress and address any concerns.
 </li>
 </ul>
 
 
 
 
 
 2. Project Management:
 
 
 <ul>
 <li>
 Exercise effective priority management to ensure equal attention to all assigned projects.
 </li>
 <li>
 Develop strategies for local, national, multi-location, and e-commerce sites.
 </li>
 <li>
 Assess website penalties and provide remediation strategies.
 </li>
 <li>
 Address server-level challenges and provide guidance on AngularJS, Ajax, and server-level issues related to crawling.
 </li>
 <li>
 Implement schema markups, AMP, and rectify errors post-implementation. &bull; Improve website download speed by understanding FCD and FID.
 </li>
 <li>
 Provide source code level recommendations and guidance on content marketing channels for SEO impact.
 </li>
 </ul>
 
 
 
 
 
 3. Data Management and Reporting:
 
 
 <ul>
 <li>
 Migrate data fetching from Google Analytics and Google Search Console through Google Data Studio for automation.
 </li>
 <li>
 Conduct monthly project review meetings with the team using ProofHub data and custom dashboards on OneDrive.
 </li>
 <li>
 Prepare minutes of meeting (MoM) outlining action items for the team and business leads.
 </li>
 <li>
 Generate analytics reports every four months to offer fresh perspectives.
 </li>
 </ul>
 
 
 
 
 
 4. Content Marketing and Blogging:
 
 
 <ul>
 <li>
 Write one article every quarter for the official blog, covering topics of choice.
 </li>
 <li>
 Hold monthly meetings with the content team to explore new opportunities for content outreach that impact SEO results.
 </li>
 </ul>
 
 
 
 
 
 5. Opportunity Analysis and Performance Management:
 
 
 <ul>
 <li>
 Conduct a new opportunity analysis for projects under your supervision every two months.
 </li>
 <li>
 Ensure that all projects meet performance goals and manage client expectations effectively, even in challenging situations.
 </li>
 </ul>
 
 
 
 
 
 6. Team Management and Process Adherence:
 
 
 <ul>
 <li>
 Ensure that the team follows required processes at all times and provide necessary guidance and training.
 </li>
 <li>
 Keep track of project deviations and notify relevant stakeholders for commercial aspects.
 </li>
 <li>
 Create and review PowerPoint presentations for monthly and quarterly reviews, showcasing the value added by the SEO team to the client's business.
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 Bachelor's degree in Business Administration, Marketing, or a related field.
 </li>
 <li>
 Proven experience in project management, preferably in digital marketing or SEO.
 </li>
 <li>
 Strong understanding of Google Analytics, Google Search Console, and other relevant tools.
 </li>
 <li>
 Excellent communication and interpersonal skills.
 </li>
 <li>
 Analytical mindset with the ability to interpret data and make strategic decisions.
 </li>
 <li>
 Familiarity with content marketing strategies and SEO best practices.
 </li>
 <li>
 Leadership qualities with the ability to motivate and manage teams effectively.
 </li>
 </ul>
</div>

Search Engine Optimization Manager

ICICIDirect

<div>
 
 
 
 Job Responsibilities:
 
 
 
 
 
 
 
 - Revenue Management; Responsible for ensuring the revenue targets through Online and digital marketing are achieved, shared responsibility of overall MF revenue targets along with segments
 
 
 
 
 - Business Analytics; Responsible for analysing internal and external trends in Mutual Funds industry &amp; provide recommendations. Identifying business approach that addresses segment/customer level product fitment based on financial needs/trends/triggers.
 
 
 
 
 - Online Marketing; Strategize, plan marketing activities &amp; for customer activation, achieve up-sell and cross-sell targets for DIY customers
 
 
 
 
 - Coordination with Principal; Responsible for coordination with Asset Management Companies for empanelment, ensuring availability of their products, pay-out negotiations and achieving revenue targets from their marketing activities through online channel.
 
 
 
 
 - Product Training; Responsible for training of sales force on Mutual Fund products and website features
 
 
 
 
 - Inter-departmental Management; Coordinate and build strong working relations with various internal organizations including Marketing, Technology, Projects, Operations, Compliance &amp; Research to ensure continuous customer engagement and improvement in customer experience.
 
 
 
 
 - Compliance &ndash; track all regulatory changes and governing guidance&rsquo;s, asses, understand and define the impact and manage transitions to be complained.
 
 
 
 
 - Info-Security &ndash; Be completely aware on all info-security protocols for product team and be fully compliant.
 
 
 
 
 
 
 
 
 
 
 
 
 Skills required:
 
 
 
 
 
 
 
 Having sound knowledge of Mutual Fund Industry, Equity &amp; Fixed Income Markets
 
 
 
 
 - Candidate should possess excellent computer skills in Microsoft Excel, Word, PowerPoint, and also preferably macros.
 
 
 
 
 - Should have strong interpersonal and effective communication skills; should be able to communicate effectively (for both oral &amp; written) with individuals at all levels.
 
 
 
 
 - A self-starter with the ability to work under pressure and with minimum supervision.
 
 
 
</div>

Product Manager - Mutual Funds

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