digital marketing manager

St. Regis Hotels & Resorts

<div>
 
 Additional Information
 
 
 
 
 Job Number
 
 25174285
 
 
 
 Job Category
 
 Sales &amp; Marketing
 
 
 
 Location
 
 The St. Regis Mumbai, 462, Senapati Bapat Marg, Mumbai, Maharashtra, India, 400013VIEW ON MAP
 
 
 
 Schedule
 
 Full Time
 
 
 
 Located Remotely?
 
 N
 
 
 
 Position Type
 
 Management
 
 
 
 Job Summary
 
 
 
 The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.
 
 
 
 CANDIDATE PROFILE
 
 
 
 
 Education And Experience
 
 
 
 
 Required:
 
 
 
 <ul>
 <li>
 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
 
 
 </li>
 </ul>
 OR
 
 
 <ul>
 <li>
 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
 
 
 </li>
 </ul>
 
 CORE WORK ACTIVITIES
 
 
 
 
 Hotel Marketing and Advertising
 
 
 
 <ul>
 <li>
 Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
 </li>
 <li>
 Partners with Operations, Food &amp; Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
 </li>
 <li>
 Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
 </li>
 <li>
 Manages F&amp;B media schedules and verifies prompt settlement of accounts.
 </li>
 <li>
 Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
 </li>
 <li>
 Executes email marketing, and display advertising.
 </li>
 <li>
 Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
 </li>
 <li>
 Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
 
 
 </li>
 </ul>
 
 Social Media Content Management
 
 
 
 <ul>
 <li>
 Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
 </li>
 <li>
 Develops and executes promotions campaign in F&amp;B, weddings, spa, rooms and conferences through relevant digital and social media channels.
 </li>
 <li>
 Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
 
 
 </li>
 </ul>
 
 Public Relations and Visual Asset Management
 
 
 
 <ul>
 <li>
 Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM.
 </li>
 <li>
 Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
 </li>
 <li>
 Manages assigned accounts as per the media account management system.
 </li>
 <li>
 Writes and distributes all press releases for property events, promotions, and outlets.
 </li>
 <li>
 Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
 </li>
 <li>
 Supports pull through of impactful PR strategy &amp; activities to drive quality press coverage through media engagement, in alignment with communications objectives.
 </li>
 <li>
 Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
 </li>
 <li>
 Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
 </li>
 <li>
 Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
 </li>
 <li>
 Supports the co-ordination of photography for F&amp;B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
 </li>
 <li>
 Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
 </li>
 <li>
 Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.
 
 
 </li>
 </ul>
 
 Direct Marketing and Collateral Development
 
 
 
 <ul>
 <li>
 Coordinates and executes Hotel and F&amp;B printed materials.
 </li>
 <li>
 Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
 </li>
 <li>
 Assists in the production of all property, F&amp;B display, and temporary signage in hotel public areas.
 </li>
 <li>
 Promotes collection of competitors collateral and publicity on a monthly basis.
 </li>
 <li>
 Manages the execution of F&amp;B direct marketing activities.
 </li>
 <li>
 Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
 
 
 </li>
 </ul>
 
 General
 
 
 
 <ul>
 <li>
 Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&amp;B promotions and campaigns.
 </li>
 <li>
 Helps with the publication of hotel&rsquo;s newsletter(s).
 </li>
 <li>
 Supports communications duties and functions as deemed necessary.
 </li>
 <li>
 Assists in the liaison and execution of joint F&amp;B promotions.
 </li>
 <li>
 Works with eCommerce to verify the Hotel&rsquo;s website and related websites are updated on a regular basis.
 </li>
 <li>
 Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
 </li>
 <li>
 Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
 </li>
 <li>
 Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
 </li>
 <li>
 Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.
 
 
 </li>
 </ul>
 
 At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
 
 
 
 Combining timeless glamour with a vanguard spirit, St. Regis Hotels &amp; Resorts is committed to delivering exquisite experiences at more than 50 luxury hotels and resorts in the best addresses around the world. Beginning with the debut of The St. Regis hotel in New York by John Jacob Astor IV at the dawn of the twentieth century, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by a team of gracious hosts that combine classic sophistication and modern sensibility, as well as our signature Butler Service. We invite you to explore careers at St. Regis. In joining St. Regis, you join a portfolio of brands with Marriott International.
 
 Be
 
 where you can do your best work,
 
 begin
 
 your purpose,
 
 belong
 
 to an amazing global team, and
 
 become
 
 the best version of you.
</div>

Graphic Designer

Risa Hospitality

<div>
 
 Company Description
 
 
 
 Risa Hospitality offers a unique gastronomic experience inspired by the spirit of Mumbai, blending heritage flavors with modern culinary art. Known for its innovative twists on local favorites and playful global comfort food, Risa Hospitality creates memorable dining experiences. With its eclectic menu and signature creations like the Freakshake and Cotton Candy Head, the brand has become a popular all-day dining destination. With strong success in its initial ventures, the company is rapidly expanding within Mumbai and into other tier-two cities in India.
 
 
 
 Role Description
 
 
 
 This is a full-time, on-site role for a Social Media Manager, located in Mumbai. The Social Media Manager will oversee the development, execution, and management of the brand&rsquo;s social media strategy. Responsibilities include creating engaging content, optimizing performance through Social Media Optimization (SMO), monitoring trends, analyzing metrics, and growing online communities. The role also involves close collaboration with the content team to align digital strategies with the brand&rsquo;s identity.
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Proficiency in Social Media Marketing and Social Media Optimization (SMO)
 </li>
 <li>
 Strong Communication and Writing skills to engage a diverse audience
 </li>
 <li>
 Experience in developing and implementing effective Content Strategy
 </li>
 <li>
 Ability to analyze data, monitor trends, and drive performance metrics
 </li>
 <li>
 Skills in building and managing online communities
 </li>
 <li>
 Prior experience in the food and beverage or hospitality industry is a plus
 </li>
 <li>
 Bachelor's degree in Marketing, Communications, or a related field
 </li>
 </ul>
</div>

Social Media Manager

Purplle.com

<div>
 Carmesi is seeking an Assistant Marketing Manager with 4&ndash;6 years of experience in digital marketing, social media management, and e-commerce. The ideal candidate is a creative thinker with strong analytical skills, capable of driving brand growth through strategic campaigns, compelling content, and performance-driven digital initiatives. A background in the beauty, wellness, or lifestyle industry will be a strong advantage.
 
 
 The role requires a deep understanding of digital platforms, influencer marketing, and paid media, along with the ability to manage multiple projects while maintaining brand consistency across all touchpoints.
 
 
 Roles &amp; Responsibilities
 
 
 Social Media &amp; Content Strategy
 
 
 <ul>
 <li>
 Develop and execute social media strategies that build brand awareness and engagement.
 
 
 </li>
 </ul>
 Digital Advertising
 
 
 <ul>
 <li>
 Conceptualize and lead digital campaigns that tell compelling brand stories across Instagram, Facebook, and other platforms.
 </li>
 <li>
 Collaborate with the agency to review campaign performance data and audience insights, using them to inspire fresh, insight-led creative ideas.
 
 
 </li>
 </ul>
 E-commerce Management
 
 
 <ul>
 <li>
 Manage brand presence across online marketplaces such as Amazon, Blinkit, Nykaa, and Flipkart.
 </li>
 <li>
 Ensure product listings are optimized for search and conversion.
 </li>
 <li>
 Collaborate with internal teams to maintain accuracy, freshness, and consistency across e-commerce touchpoints.
 
 
 </li>
 </ul>
 Project Management
 
 
 <ul>
 <li>
 Coordinate with cross-functional teams to ensure timely delivery of all marketing initiatives.
 </li>
 <li>
 Handle multiple campaigns simultaneously while maintaining high attention to detail.
 
 
 </li>
 </ul>
 Mandatory Skills
 
 
 <ul>
 <li>
 Social Media Marketing: Proven ability to grow engagement and manage brand storytelling across multiple platforms.
 </li>
 <li>
 Digital Advertising: Strong understanding of Meta and Google Ads with the ability to translate performance insights into fresh, high-impact creative ideas.
 </li>
 <li>
 Content Strategy: Ability to ideate and brief design teams to create thumb-stopping content.
 </li>
 <li>
 Analytical Thinking: Proficiency in campaign performance analysis and data-driven optimization.
 
 
 </li>
 </ul>
 Good to Have
 
 
 <ul>
 <li>
 Understanding of AI-powered marketing tools for content creation and optimization.4
 
 
 </li>
 </ul>
 
 About Carmesi
 
 
 
 Carmesi was founded in 2017 with a mission to make periods safer for women. The brand has grown to become one of the most prominent names in India&rsquo;s feminine hygiene industry. Carmesi has consistently challenged stereotypes by innovating and vocalizing women&rsquo;s issues.
 
 
 From rash-free sanitary pads to painless razors and natural deodorants, the brand&rsquo;s range continues to expand while maintaining its commitment to clean, safe, and empowering products. Carmesi was also the first Indian brand to have its pads certified 100% rash-free by a gynecologist &mdash; addressing a problem faced by nearly 90% of women in India.
 
 
 Available across multiple online platforms &mdash; Amazon, Flipkart, Nykaa, Myntra, Purplle, Blinkit, Swiggy Instamart, Pharmeasy, Apollo Pharmacy, and more &mdash; Carmesi enjoys strong advocacy among its users. Its Instagram presence stands as a testament to its efforts in normalizing conversations around periods and women&rsquo;s wellness.
 
 
 Website:https://mycarmesi.com/
 
 
 Instagram:@mycarmesi
 
 
 
 About Company
 
 
 
 Founded in 2011, Purplle has emerged as one of India&rsquo;s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
 
 
 Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses&mdash;FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae&mdash;offering trend-driven, high-quality beauty essentials.
 
 
 What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
 
 
 In 2022, Purplle achieved unicorn status, becoming India&rsquo;s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
 
 
 With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India&rsquo;s booming beauty landscape, revolutionizing the way the nation experiences beauty.
</div>

Assistant Marketing Manager - Carmesi

<div>
 
 About The Role
 
 
 
 We're looking for a highly motivated and creative Assistant Manager - Faces Canada with a strong focus on influencer marketing to join our team. In this role, you'll be instrumental in shaping the success of our private brands by driving organic video views and generating demand through strategic influencer partnerships. You'll be responsible for building and optimizing our influencer network, ensuring top-tier execution, and leveraging data to scale our influence effectively.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Influencer Network Development &amp; Management: Build, manage, and optimize a high-performing network of influencers, with a specific focus on YouTube creators, aligned with our private brand objectives and target audience.
 </li>
 <li>
 Creative Concept Generation: Develop innovative and impactful marketing concepts for defined products with specific USPs, tailoring them for key geographies and various stages of the marketing funnel.
 </li>
 <li>
 Campaign Execution Excellence: Oversee Influencer Executives to ensure efficient and high-quality execution of all influencer marketing campaigns, from brief to reporting.
 </li>
 <li>
 Data-Driven Scaling: Strategically leverage internal data and content capabilities to analyze campaign performance, identify opportunities, and scale our influencer marketing efforts for maximum impact.
 </li>
 <li>
 Performance Tracking: Monitor and analyze key metrics, with a primary focus on generating organic video views and ultimately driving demand generation, as evidenced by increased search volumes for our private brands.
 </li>
 <li>
 Relationship Management &amp; Exclusivity: Cultivate and maintain strong, lasting relationships with our influencer pool to achieve exclusivity for Purplle, ultimately leading to cost optimization in influencer partnerships.
 
 
 </li>
 </ul>
 
 What We're Looking For
 
 
 
 <ul>
 <li>
 Proven experience in influencer marketing on YouTube is essential, preferably within the beauty, e-commerce, or FMCG sectors.
 </li>
 <li>
 A strong understanding of the Indian influencer landscape and emerging trends.
 </li>
 <li>
 A genuine passion for content creation and an eye for engaging video formats.
 </li>
 <li>
 Demonstrated ability to think creatively and develop compelling marketing concepts.
 </li>
 <li>
 Excellent project management and organizational skills, with a keen eye for detail.
 </li>
 <li>
 Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
 </li>
 <li>
 Strong communication and interpersonal skills to effectively collaborate with influencers, internal teams, and and stakeholders.
 </li>
 <li>
 A self-starter with a proactive approach and a passion for the beauty industry.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in marketing, Communications, Business Administration, or a related field.
 </li>
 <li>
 Min 4 years of experience in influencer marketing.
 
 
 </li>
 </ul>
 If you're a driven individual with a passion for brand building and a knack for creating impactful influencer campaigns on YouTube, we encourage you to apply!
 
 
 
 About Company
 
 
 
 Founded in 2011, Purplle has emerged as one of India&rsquo;s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
 
 
 Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 8 exclusive stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses&mdash;FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae&mdash;offering trend-driven, high-quality beauty essentials.
 
 
 What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
 
 
 In 2022, Purplle achieved unicorn status, becoming India&rsquo;s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
 
 
 With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India&rsquo;s booming beauty landscape, revolutionizing the way the nation experiences beauty.
</div>

Assistant Manager - Influencer Marketing ( Faces Canada)

ICICIDirect

<div>
 
 
 
 Job Responsibilities:
 
 
 
 
 
 
 
 - Revenue Management; Responsible for ensuring the revenue targets through Online and digital marketing are achieved, shared responsibility of overall MF revenue targets along with segments
 
 
 
 
 - Business Analytics; Responsible for analysing internal and external trends in Mutual Funds industry &amp; provide recommendations. Identifying business approach that addresses segment/customer level product fitment based on financial needs/trends/triggers.
 
 
 
 
 - Online Marketing; Strategize, plan marketing activities &amp; for customer activation, achieve up-sell and cross-sell targets for DIY customers
 
 
 
 
 - Coordination with Principal; Responsible for coordination with Asset Management Companies for empanelment, ensuring availability of their products, pay-out negotiations and achieving revenue targets from their marketing activities through online channel.
 
 
 
 
 - Product Training; Responsible for training of sales force on Mutual Fund products and website features
 
 
 
 
 - Inter-departmental Management; Coordinate and build strong working relations with various internal organizations including Marketing, Technology, Projects, Operations, Compliance &amp; Research to ensure continuous customer engagement and improvement in customer experience.
 
 
 
 
 - Compliance &ndash; track all regulatory changes and governing guidance&rsquo;s, asses, understand and define the impact and manage transitions to be complained.
 
 
 
 
 - Info-Security &ndash; Be completely aware on all info-security protocols for product team and be fully compliant.
 
 
 
 
 
 
 
 
 
 
 
 
 Skills required:
 
 
 
 
 
 
 
 Having sound knowledge of Mutual Fund Industry, Equity &amp; Fixed Income Markets
 
 
 
 
 - Candidate should possess excellent computer skills in Microsoft Excel, Word, PowerPoint, and also preferably macros.
 
 
 
 
 - Should have strong interpersonal and effective communication skills; should be able to communicate effectively (for both oral &amp; written) with individuals at all levels.
 
 
 
 
 - A self-starter with the ability to work under pressure and with minimum supervision.
 
 
 
</div>

Product Manager - Mutual Funds

Glenmark Pharmaceuticals

<div>
 
 
 About Glenmark Consumer Care-
 
 
 
 Glenmark Consumer Care is focused on developing and marketing over-the-counter (OTC) &amp; healthcare products aimed at enhancing consumer well-being through innovative healthcare solutions. Our mission is to build profitable consumer brands rooted in science, supported by clinically tested and effective formulations.
 
 
 
 
 
 
 Designation
 
 : Brand Manager &ndash; Glenmark Consumer Care
 
 
 
 
 
 
 Reporting to
 
 : Category Manager &ndash; Glenmark Consumer Care
 
 
 
 
 
 Role Objective
 
 <ol>
 <li>
 Full ownership of managing brand(s) P&amp;L.
 </li>
 <li>
 Support in developing and executing marketing &amp; branding strategy to drive market share and growth.
 </li>
 <li>
 Plan and monitor initiatives such as media strategy, value proposition, brand activations, advertising, new product concepts, pricing, packaging, research, and promotions.
 </li>
 <li>
 Deliver top line and bottom-line objectives through effective brand and P&amp;L management.
 </li>
 <li>
 Ensure consumer and market insights are leveraged to drive brand/category growth.
 </li>
 </ol>
 
 
 
 
 
 Key Result Areas
 
 
 
 
 
 <ol>
 <li>
 Develop and implement annual brand plans for assigned brands.
 </li>
 <li>
 Independently lead on-ground activations/BTL activities and brand partnerships.
 </li>
 <li>
 Drive ROI-focused marketing initiatives across offline and online platforms.
 </li>
 <li>
 Partner with Category Manager in generating consumer insights, supporting brand extensions and innovation.
 </li>
 <li>
 Collaborate on visibility projects in Modern Trade, E-commerce, along with the trade marketing &amp; ecommerce teams to ensure brand relevance and measurable performance.
 </li>
 <li>
 Monitor brands spend in line with channel wise allocated budgets and business objectives.
 </li>
 <li>
 Lead agency partnerships across creative, digital, media, packaging, and research.
 </li>
 <li>
 Streamline internal processes (PR/PO generation, finance, legal approvals, vendor payments, sales reporting).
 </li>
 <li>
 Collaborate with digital marketing team for creative development, brand guidelines, and performance marketing inputs.
 </li>
 <li>
 Drive consumer research initiatives with CM for portfolio brands.
 </li>
 <li>
 Generate MIS and performance reports on brands, category, competition, and trade.
 </li>
 <li>
 Collaborate cross-functionally (internal and external stakeholders) to deliver agreed objectives on time.
 </li>
 </ol>
 
 
 
 
 
 Generic Profile
 
 
 
 &bull; Experience: 2&ndash;4 years in Brand Management / Marketing.
 
 
 &bull; Educational Background: MBA/PGDM (Full-time) from a premier institute.
 
 
 
 
 
 
 
 Preferred Experience/Added Advantage:
 
 
 
 <ul>
 <li>
 Hands-on experience or strong understanding of D2C brand management.
 </li>
 <li>
 Proven exposure to digital marketing campaigns (on-platform &amp; off-platform), including performance and brand campaigns.
 </li>
 </ul>
 
 
 
 
 
 Skills Required:
 
 
 <ul>
 <li>
 Strong sense of ownership, responsibility, and result orientation.
 </li>
 <li>
 Entrepreneurial mindset with original thinking and proven execution track record.
 </li>
 <li>
 Excellent communication, interpersonal, and influencing skills.
 </li>
 <li>
 Ability to manage multiple priorities with a bias for action.
 </li>
 <li>
 Knowledge of digital and performance marketing, e-commerce campaigns, and consumer research.
 </li>
 <li>
 Demonstrated ability to deliver objectives On-Time-In-Full (OTIF).
 </li>
 </ul>
 
 
</div>

Brand Manager

Sony Pictures Networks India

<div>
 
 Role Title - Senior Manager - Research - Channel SET
 
 
 
 
 
 
 
 Role Overview:
 
 
 
 
 We are seeking a dynamic and analytical Programming Strategy &amp; Insights Manager to join our Research &amp; Strategy team. This role is critical in driving data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights to craft compelling narratives for internal stakeholders.
 
 
 
 
 
 You will act as the bridge between the quantitative research team, qualitative researchers, and the programming strategy function &mdash; synthesizing data into actionable insights and strategic presentations for senior management, content creators, and marketing teams.
 
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 Quantitative Analysis:
 
 
 
 
 
 
 Lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.
 
 
 
 
 
 Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms.
 
 
 
 
 
 
 Insight Generation:
 
 
 
 
 
 
 Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior.
 
 
 
 
 
 Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
 
 
 
 
 
 Strategy &amp; Narrative Building:
 
 
 
 
 
 Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
 
 
 
 
 
 Translate data into storytelling frameworks that are easy to understand and guide decision-making across content acquisition, creation, and positioning.
 
 
 
 
 
 
 Cross-Functional Collaboration:
 
 
 
 
 
 
 Work closely with Programming, Marketing, Qualitative Research, Consumer Insights, and Digital Strategy teams to align goals and drive cohesive strategies.
 
 
 
 
 
 Serve as the key point of contact for quantitative insights within the broader Research &amp; Strategy ecosystem.
 
 
 
 
 
 
 Educational Background:
 
 
 
 Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
 
 
 
 
 
 12 +years of experience in a media/entertainment environment with a strong focus on audience research and insights.
 
 
 
 
 
 Deep working knowledge of BARC software and television/digital audience measurement systems.
 
 
 
 
 
 
 Technical &amp; Analytical Skills:
 
 
 
 
 
 
 Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
 
 
 
 
 
 Proficiency in storytelling with data &ndash; crafting compelling presentations using PowerPoint, Tableau, or other visualization tools.
 
 
 
 
 
 
 Soft Skills:
 
 
 
 
 
 
 Strong communicator with the ability to translate numbers into clear, actionable stories.
 
 
 
 
 
 Collaborative mindset with the ability to work across diverse teams.
 
 
 
 
 
 High attention to detail and a strategic thinker.
 
 
 
 
 
 
 Preferred Qualifications:
 
 
 
 Experience in broadcast, streaming, or digital content strategy.
 
 
 
 
 
 Exposure to qualitative research methods and consumer insight integration.
 
 
 
 
 
 Prior work in fast-paced environments with content or creative teams.
 
</div>

Senior Research Manager - Channel SET

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