digital marketing manager, sem & seo Jobs in Houston

digital marketing manager, sem & seo

marketing manager

digital marketing manager sem seo

Pros.

<div><div>Digital Marketing Manager, SEM &amp; SEO</div><div></div><div>
We&rsquo;re looking for a results-driven Digital Marketing Manager, SEM &amp; SEO to lead paid search, display, and search engine optimization (SEO) efforts. This role is responsible for managing performance marketing across Google Ads while also owning a comprehensive SEO strategy, spanning both traditional organic SEO and emerging AI search optimization.</div><div></div><div>
The Company - PROS:</div><div></div><div>
PROS Holdings, Inc. (NYSE: PRO) is leading the shift to modern commerce, helping competitive enterprises create a personalized and frictionless experience for their customers. Powered with Dynamic Pricing Science, PROS solutions make it possible for companies to price, configure and sell their products and services with speed, precision and consistency across all sales channels. Our customers lead their markets across more than 10 sectors, and benefit from 30 years of accumulated knowledge and data science infused into our purpose-built solutions.</div><div></div><div>
PROS drives more than 200 million prices and 1.7 billion forecasts every day for enterprises in more than 30 industries around the globe. Our mission is to help companies and the people who work for them outperform. To learn more, visit pros.com.</div><div></div><div>
A Day in the Life of the Field Marketing Manager:</div><ul><li>
Plan, manage, and continuously optimize paid campaigns across Google Search, Display, and YouTube, aligned to business objectives and full-funnel performance goals.</li><li>
Develop and manage Google Ads strategy across multiple geographies, personas, and buying stages.</li><li>
Build keyword and campaign structures, write compelling ad copy, and oversee audience segmentation and bidding strategies.</li><li>
Conduct ongoing A/B testing across creatives, headlines, CTAs, and landing pages.</li><li>
Monitor and adjust budgets, pacing, and performance metrics to improve ROAS and lower cost per lead.</li><li>
Ensure accurate conversion tracking and campaign attribution through GA4, Tag Manager, and CRM integrations.</li><li>
Lead full-funnel SEO strategy, including on-page, off-page, and technical SEO, aligned to business goals and content strategy.</li><li>
Develop and execute a roadmap for AI search optimization, ensuring PROS content is discoverable in AI-powered summaries, snippets, and conversational search experiences.</li><li>
Conduct keyword, SERP, and competitor analysis focused on both traditional search behavior and emerging AI search queries.</li><li>
Partner with content and product marketing teams to produce SEO-informed assets and structured content frameworks.</li><li>
Track SEM and SEO performance using platforms like Google Ads, Looker Studio, SEMrush, and AI SEO tools; provide reporting and insights to stakeholders.</li></ul><div></div><div>
Required Qualifications &ndash; About You:</div><ul><li>
5 plus years of hands-on experience managing Google Ads across Search, Display, and Video, ideally in a B2B environment. Proven experience leading SEO strategy, execution, and optimization across on-page, off-page, and technical SEO.</li><li>
Demonstrated ability to increase organic traffic, improve search rankings, and drive qualified inbound leads.</li><li>
Strong understanding of search engine algorithms, ranking factors, and core web vitals.</li><li>
Experience implementing and optimizing structured data/schema markup to improve visibility in SERP features and AI search results.</li><li>
Familiarity with AI-powered search engines (e.g., Google SGE, Bing Copilot, ChatGPT integrations) and the evolving landscape of conversational and generative search.</li><li>
Proficient in SEO tools such as SEMrush, Ahrefs, Screaming Frog, Clearscope, SurferSEO, Google Search Console, and similar platforms.</li><li>
Skilled in conducting keyword and intent research, SERP analysis, competitive benchmarking, and content audits.</li><li>
Strong collaboration skills with web, content, and product marketing teams to develop SEO-informed content and landing pages.</li><li>
Hands-on experience with GA4, Google Tag Manager, and Looker Studio for SEO and SEM performance tracking.</li><li>
Experience with Salesforce, Marketo, or similar marketing and CRM platforms.</li></ul><div></div><div>
We value candidates who:</div><ul><li>
Use AI tools to enhance efficiency and creativity, applying them to automate tasks, generate insights, or improve day-to-day decision-making.</li><li>
Stay curious and open to new technologies, regularly exploring AI-driven solutions to elevate team performance and customer impact.</li><li>
Demonstrate a growth mindset, experimenting with AI capabilities&mdash;from content generation to predictive analytics&mdash;to fuel continuous innovation in their role.</li></ul><div></div><div>
Preferred Skills &amp; Competencies:</div><ul><li>
AI Literacy: Demonstrates a solid understanding of core AI concepts, terminology, and practical applications. Effectively leverages AI tools to enhance productivity, insights, and decision-making, while adhering to ethical standards and best practices.</li><li>
Prompt Engineering: Skilled at crafting clear, structured, and effective prompts to optimize the quality, relevance, and utility of AI-generated outputs.</li><li>
Agentic AI: Understands the role of autonomous agents in streamlining workflows and automating end-to-end tasks. Able to build, utilize, or manage agentic AI systems and integrate them into business processes.</li><li>
Bachelor&rsquo;s degree in marketing, business, communications, or a related field.</li><li>
Google Ads and/or Google Analytics Certification preferred.</li></ul><div></div><div>
PROS Core Values:</div><ul><li>
Ownership</li><li>
Innovation</li><li>
Care</li></ul><div></div><div>
Why PROS?</div><div></div><div>
PROS culture and the truly extraordinary people who work here are at the very core of our success. We have a passion for what we do, and we won&rsquo;t stop until we&rsquo;ve delivered on our promises. We&rsquo;re committed to the success of our customers. That&rsquo;s why we think harder and dream bigger &ndash; so our customers can go even further than they ever imagined possible.</div><div></div><div>
This is a unique opportunity to join a company that has 30+ years of proven success with a long runway of more success.</div><div></div><div>
Our people make PROS stand out from the rest. If you want to be a part of something truly extraordinary, come help us shape the future of how companies compete and win in their markets.</div><div></div><div>
Work Environment:</div><div></div><div>
Most work activities are performed in an office or home-office environment and require little to moderate physical exertion. Work activities may require periods of extended hours, critical deadlines and stressful situations. To successfully complete the tasks of this position, individuals must be able to communicate clearly (in writing and orally), comprehend business terminology, interpret numerical data.</div><div></div><div>
This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.</div></div>

Digital Marketing Manager, SEM & SEO

University of Houston

<div><div><div><h3 class="jobSectionHeader"><b>Specialist, Digital Marketing, M. Davies College of Business
 </b></h3><div></div><div><div><ul><div>494745
</div> </ul></div><div></div><div><ul><div>Full-Time
</div> </ul></div><div></div><div><ul><div>Closing on: Sep 24 2025
</div> </ul></div><div></div><div><ul><div>M Davies College of Business
</div></ul></div></div><p></p><div><b>Department</b>: M Davies College of Business <b>Salary</b>: $47,731
<p><b>Description</b>:</p>
<h2 class="jobSectionHeader"><b>
Job Summary</b></h2>
<div>
<p>The Digital Marketing Specialist is responsible for developing, implementing, and optimizing digital marketing strategies to enhance online visibility. Serving as the college&rsquo;s Search Engine Optimization and Search Engine Marketing (SEO/SEM) expert, this position manages paid search campaigns (e.g., Google Ads), performs regular website audits, and collaborates with leadership to ensure business programs are effectively promoted to prospective students and key stakeholders. The specialist plays a critical role in engagement, increasing enrollment interest, and positioning the college as a leader in education.</p>
</div>
<h2 class="jobSectionHeader"><b>Duties</b></h2>
<div><ul><li>Manages and optimizes Meta, Google and other ad campaigns, increase driving ROI and improve the quality of inbound leads</li>
<li>Monitors and analyzes website performance, implementing on-page and technical SEO enhancements across all web properties</li>
<li>Tracks and reports on keyword rankings, site traffic, and campaign effectiveness to identify areas of improvement and growth</li>
<li>Prepares and delivers performance reports, offering actionable recommendations to improve digital outcomes</li>
<li>Collaborates cross-functionally with web development, content, and marketing teams to ensure alignment with brand and recruitment objectives</li>
<li>Stays up to date with the latest SEO/SEM trends, algorithm updates, and industry best practices to maintain a competitive edge</li>
<li>Identifies and resolves technical SEO issues, such as broken links, redirect loops, and crawl errors, to ensure optimal site health</li>
<li>Contributes to landing page strategy and optimization, focusing on user experience and conversion rate improvements for digital campaigns</li>
</ul></div><h2 class="jobSectionHeader"><b>Marginal Duties</b></h2>
<div><ul><li>Performs all other duties as assigned</li>
</ul></div><h2 class="jobSectionHeader"><b>Supervisory Responsibilities</b></h2>
<div>
<p>Direct Reports: N/A</p>
<p>
Delegation of Work: N/A</p>
<p>
Supervision Given: N/A</p>
</div>
<h2 class="jobSectionHeader"><b>Qualifications</b></h2>
<div>
<p>Required Education:</p>
<ul>
<li>Bachelor&rsquo;s degree in marketing, Digital Media, Communications or a related field</li>
<li>Experience in lieu of education</li>
</ul>
<p>Required Experience:</p>
<ul>
<li>Minimum of two (2) years of related job experience in Search Engine Optimization and Search Engine Marketing</li>
<li>Education in lieu of experience</li>
</ul>
<p>License/Certification:</p>
<ul>
<li>None Required</li>
</ul></div><h2 class="jobSectionHeader"><b>Preferred Qualifications</b></h2>
<div><ul><li>Marketing experience in higher education or non-profit</li>
<li>HTMl/CSS knowledge is a plus</li>
<li>Master's degree in a related field</li>
</ul></div><h2 class="jobSectionHeader"><b>Knowledge, Skills and Abilities</b></h2>
<div>
<p>Knowledge:</p>
<ul>
<li>Solid understanding of search engine algorithms, ranking factors, and keyword strategies. Knowledge of HTML/CSS and website administration</li>
</ul>
<p>Skills:</p>
<ul>
<li>Strong analytical skills with the ability to translate data into action</li>
</ul>
<p>Abilities:</p>
<ul>
<li>Ability to communicate effectively with a wide range of individuals and constituencies in a university community</li>
</ul></div><h2 class="jobSectionHeader"><b>Work Location and Physical Demands</b></h2>
<div>
<p>Primary Work Location:</p>
<ul>
<li>Works in an office environment</li>
</ul>
<p>Physical Demands:</p>
<ul>
<li>Work is performed in a typical interior work environment which does not subject the employee to any unpleasant elements; individual has discretion in relation to walking, standing etc., and has minimal exposure to physical risks</li>
</ul>
</div><p>All positions at the University of Houston-System are security sensitive and will require a criminal history check.</p>
<p>
The University of Houston System and its universities are Equal Opportunity Institutions. Everyone is encouraged to apply.</p></div></div></div></div>

Specialist, Digital Marketing, M. Davies College of Business

Shift Digital

<div><p>Our team is engaged, driven and excited about the work we do. We&rsquo;re bringing big ideas to life daily and are looking for talented individuals to grow with us. Does this sound like you?</p><p><b>
About The Role</b></p><p>
As a digital marketing expert resource, you will work directly with our client and their dealers to implement industry leading digital best practices through in-person consultations, training, data analysis, videos, and webinars.</p><p>
The goal is to optimize the dealer&rsquo;s digital performance, deliver strategic digital consulting, analytics reporting, and establish a premium online customer experience when someone is shopping for a vehicle.</p><p><b>
About You</b></p><p>
Like us, you have a passion for all things automotive and digital. Previous automotive experience as a Marketing Manager, eCommerce Director, Internet Manager, or previous work experience in the Automotive industry as a Digital Resource makes you an ideal candidate. You should have in depth knowledge of dealership sales strategy, marketing, and operations to properly coordinate digital strategy elements into business plans. You are exceedingly professional, organized, and detail orientated. You enjoy traveling extensively and building relationships with key stakeholders inside and outside the brand.</p><p>
Shift Digital Business Consultants supporting the brand have a vital understanding of how dealerships operate and the digital tools they use to engage their customers. Expert proficiency with the following tools is required:</p><br>
<ul><li>
Dealership Websites</li><li>
Search Engine Optimization (SEO)</li><li>
Search Engine Marketing (SEM)</li><li>
Social Media and Reputation Management</li><li>
CRM / DMS Systems</li><li>
Google Adwords / Analytics</li><li>
Automotive experience</li></ul><p>
This is a travel position that requires extensive travel in Texas along with adjacent states.</p><p>
 <i>At Shift, many factors are taken into account when determining a reasonable compensation range for any given role. Some of these factors include, but are not limited to: skill-set, location, years of experience, licenses, certifications, and business/organizational needs. The following compensation range is specific to New York City, Colorado, Nevada, California, and Washington residents only. While we do provide an estimated salary range, it is not typical for an individual to be hired near the top range for their role. A reasonable estimate for this role is: $95,000 - $105,000. A summary of the benefits offer for the role is available at </i><i>https://www.shiftdigital.com/company/Careers</i><i>.</i></p><p>
This is a full-time position with Shift Digital. In addition to our great benefits, we offer very competitive compensation, paid holidays, generous paid time off (PTO) and other employee perks.</p><p></p><p><b><br>
Why Should You Apply?</b></p><ul><li>
Full time position with a growing company</li><li>
Excellent health insurance plan</li><li>
Paid Holidays and generous Paid Time Off, as well as time off to volunteer within your community and wellness days.
</li><li>Voted Best Midsize Company to work for in Detroit by Detroit Free Press</li></ul></div>

Dealer Marketing Consultant - Houston

Tony's Mexican Restaurant

<p>Tony&rsquo;s Mexican Restaurant started as a dream in the heart of Tony Vega which came to life in 1992 in Houston, Texas. As a family owned and operated company, our values are excellence, quality, service, and integrity.</p><p><b>Summary: </b></p><p>The Marketing Coordinator at Tony&rsquo;s Mexican Restaurant is a creative and strategic professional who leads the planning and execution of the company&rsquo;s marketing efforts. This role demands a creative and experienced individual who can manage all aspects of marketing, from digital platforms and content creation to physical marketing and community engagement. The Marketing Coordinator is essential in building brand recognition, driving customer engagement, supporting sales growth, and ensuring the brand maintains a strong and consistent presence both online and within the restaurant.</p><p><b>Responsibilities: </b></p><ul><li>Create and implement comprehensive marketing plans to increase sales, customer engagement, and overall brand visibility.</li><li>Conduct market research to identify trends, customer behavior, and competitive positioning.</li><li>Manage and enhance the company&rsquo;s social media presence across all social media platforms, including but not limited to Facebook, Instagram, TikTok, X, etc.</li><li>Maintain and regularly update the company&rsquo;s website and app regularly to ensure accuracy and strong customer engagement.</li><li>Develop and manage an editorial calendar for consistent social media, website, and app content and posting.</li><li>Plan and execute digital marketing campaigns, including email marketing, push notifications, SEO/SEM strategies, and online advertising.</li><li>Uphold and promote the restaurant&rsquo;s brand image and ensure consistency in messaging across all channels.</li><li>Coordinate and conduct regular photo and video shoots to showcase the restaurant&rsquo;s food, ambiance, and events.</li><li>Support restaurant sales through creative content, brand storytelling, and community engagement.</li><li>Organize and promote events, partnerships, and collaborations to boost community engagement.</li><li>Review and respond to customer messages, comments, and feedback on social media and third-party platforms.</li><li>Monitor and analyze the performance of marketing initiatives, providing regular updates.</li><li>Send reports to supervisors regularly with key information in the marketing department, summarizing marketing activity, numbers, metrics, campaign updates, upcoming initiatives, and more.</li><li>Coordinate and update physical marketing materials in the restaurant, such as table tents, front displays, decorations, and digital signage.</li><li>Plan and execute seasonal or event-based in-restaurant promotions and ensure all related materials and decorations are prepared and updated at least one week in advance.</li><li>Ensure all in-store marketing and decorations are maintained, relevant, and aligned with current promotions or holidays.</li><li>Ensure timely seasonal and promotional decor installation.</li><li>Plan and organize marketing events, coordinating with internal staff or outside vendors as needed.</li><li>Design digital and print materials as needed for campaigns, promotions, signage, social media, and in-store displays.</li><li>Respond promptly to all promotional or marketing-related requests from restaurant management in a timely manner via email.</li><li>Perform additional tasks assigned.</li></ul><p><b>Qualifications: </b></p><ul><li>Strong knowledge of marketing strategies, social media platforms, and content creation best practices.</li><li>Good eye for catching imperfections in photos and edits to ensure all visuals are attractive and polished.</li><li>Proficiency with graphic design tools such as Adobe Creative Suite, Adobe Studio, or similar software.</li><li>Experience planning, coordinating, and executing photo and video shoots.</li><li>Excellent written and verbal communication skills with great attention to detail.</li><li>Highly organized with strong multitasking and time management abilities.</li><li>Ability to work independently, take initiative, and collaborate effectively with others.</li><li>Familiarity with marketing analytics tools to monitor and report on campaign performance.</li><li>Strong customer service mindset.</li><li>Ethical conduct at all times.</li></ul><p><b>Education: </b></p><ul><li>High school diploma or equivalent required.</li><li>Additional coursework or certifications in marketing, communications, or related fields are a plus but not required.</li></ul><p><b>Experience: </b></p><ul><li>Minimum of 2 years of marketing experience required.</li><li>Experience in restaurant or food service marketing is highly preferred.</li></ul><p>Job Type: Full-time</p><p>Pay: $17.00 - $20.00 per hour</p><p>Expected hours: 35 &ndash; 40 per week</p><p>Benefits:</p><ul><li>Employee discount</li><li>Health insurance</li><li>Paid time off</li></ul><p>Work Location: In person</p>

Marketing Coordinator

Thompson Safety

<div><p><b>Job Summary:</b></p><p>
The Category Marketing Manager focuses on driving B2B marketing strategies with an emphasis on lead generation to drive new customer acquisition and increase new business productivity. The role involves creating and executing marketing calendars, managing campaigns across multiple channels, owning digital strategies (SEO, PPC), analyzing campaign performance, and promoting cross-selling between the Fire Protection and Safety divisions. Success is measured by lead-generation volume, improved sales representative productivity, and total sales-assisted revenue.</p><p></p><p><b><br>
Supervisory Responsibilities:</b></p><ul><li>
Directly manages a team of employees.</li><li>
Responsible for hiring, coaching, developing, and managing performance for direct reports.</li></ul><p></p><p><b><br>
Essential Job Functions:</b></p><ul><li>
Focus on lead generation to support new business sales.</li><li>
Working within digital ERP/CRM to drive increase sales productivity.</li><li>
Lead SEO and PPC initiatives to drive traffic and leads.</li><li>
Drive cross-sell between current customers to buy additional services.</li><li>
Manage marketing campaigns at all points in the customer journey.</li><li>
Create and execute a marketing calendar, campaigns, budget, and advertising plans.</li><li>
Establish, monitor, and analyze key performance indicators (KPIs) to assess business performance.</li><li>
Identify high-performing areas to guide investment decisions.</li><li>
Ensure timely delivery and quality of marketing materials.</li><li>
Performs other related duties as assigned.</li></ul><p></p><p><b><br>
Experience &amp; Qualifications:</b></p><ul><li>
Bachelor&rsquo;s degree in Marketing, Business, Communications, or a related field.</li><li>
5+ years in B2B marketing/brand management, preferred</li><li>
5+ years in CRM and campaign management (e.g., HubSpot, Pipedrive, Salesforce).</li><li>
Proven success in lead generation and campaign execution.</li><li>
Strong knowledge of SEO, PPC and digital marketing tactics.</li><li>
Excellent communication, problem-solving, and decision-making abilities.</li><li>
Strong financial acumen and budget management skills.</li></ul><p></p><p><b><br>
Physical Requirements:</b></p><ul><li>
Prolonged periods of sitting at a desk, talking on the phone, attending virtual online meetings, and working on a computer.</li><li>
Must be able to lift up to 20 pounds at times.</li><li>
Ability to travel for work related events when needed.</li></ul><p></p><p><i><br>
We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.</i></p></div>

Category Marketing Manager, Fire Protection

Frazer, Ltd.

<div><div>Do you write like a human, rank like a machine, and convert like a pro?</div>
<div>
Is your idea of a good time, turning customer pain points into blog posts that rank on page one? Do you live and breathe inbound marketing best practices (and quietly judge bad CTAs)? Can you speak SEO, email automation, and CRO &mdash; all before your first cup of coffee? Do you get an adrenaline rush watching your content metrics climb? Are you ready to turn good content into a lead-generating machine?</div><br>
<p></p>
<div>
If this sounds like you, then we need to talk&hellip;</div><br>
<p></p>
<div>
Frazer, a leading builder of emergency medical vehicles, is currently seeking an <b>Inbound Marketing Specialist</b> to join our team. The <b>Inbound Marketing Specialist </b>at Frazer reports to the <b>Marketing Manager</b>, and is responsible for producing and refining content in alignment with Frazer&rsquo;s documented Sales &amp; Marketing Strategy to attract and convert qualified leads. This role focuses on blog content, SEO, website engagement, and email marketing campaigns that support sales goals and enhance customer acquisition efforts. The ideal candidate excels at executing defined content strategies, creating helpful and educational material based on established goals, and using data to fine-tune campaigns in line with existing performance standards. This is a hands-on, execution-focused position designed for a marketing professional who enjoys working within a defined strategy to produce, measure, and refine high-quality inbound marketing content. Success in this role comes from following proven processes, maintaining accuracy and consistency, and collaborating with the team to support established marketing campaigns.</div><br>
<p></p>
<div><b>
What Does a Week in the Life of the Inbound Marketing Specialist Look Like?</b></div>
<ul><li>
<div>Contributes to blog content development by following inbound marketing best practices and the They Ask, You Answer methodology, using pre-established content calendars, templates, and editorial guidelines provided by the Marketing Manager.</div><br>
</li><li>
<div>Assists in researching SEO keywords and incorporating them into assigned website and blog content.</div><br>
</li><li>
<div>Completes targeted email marketing campaigns according to predefined calendars and workflows, with oversight to ensure accuracy, consistency, and alignment with marketing goals..</div><br>
</li><li>
<div>Creates persona-specific content and campaigns that align with established key decision-making stages, ensuring relevance and engagement across all touchpoints.</div><br>
</li><li>
<div>Maintains and updates the company website through WordPress, ensuring content is optimized for SEO and engagement.</div><br>
</li><li>
<div>Creates new website pages based on approved layouts, templates, and design standards, ensuring brand consistency and usability.</div><br>
</li><li>
<div>Repurposes existing content across multiple channels to extend its lifecycle and reinforce campaign messaging.</div><br>
</li><li>
<div>Assists with developing and managing website forms that capture lead data and route submissions to the appropriate internal teams.</div><br>
</li><li>
<div>Uses Google Analytics and other tools to collect data on content performance, supporting team efforts to evaluate inbound effectiveness and conversion metrics.</div><br>
</li><li>
<div> Assists with guiding future strategies by sharing reports on inbound KPIs such as traffic sources, lead-to-customer conversion rates, and content performance with the Marketing Team.</div><br>
</li><li>
<div>Collaborates with the Marketing Manager to support company-wide sales &amp; marketing campaigns.</div><br>
</li><li>
<div>Creates landing pages and content offers (e.g., guides, whitepapers) to support lead nurturing strategies.</div><br>
</li><li>
<div>Assists with the monthly newsletter, including content planning, copywriting, and layout within email tools.</div><br>
</li><li>
<div>Supports the execution of marketing automation strategies and lead capture workflows.</div><br>
</li><li>
<div>Coordinates with the Social Media Specialist and other team members to align inbound content with ongoing digital campaigns.</div><br>
</li><li>
<div>Applies current SEO and digital marketing best practices to assist in continuous improvement within Frazer&rsquo;s existing strategic framework.</div><br>
</li><li>
<div>Assists in creating lead nurturing workflows that support the customer journey through automated email sequences and triggered content delivery.</div><br>
</li><li>
<div>Monitors and tests website and landing page performance to improve conversion rates, applying CRO best practices such as A/B testing and layout optimization.</div></li></ul><br>
<p></p>
<div><b>
Secondary Duties:</b></div><br>
<p></p>
<ul><li>
<div>Provides blog support to the Content Team and Social Media Specialist as needed.</div><br>
</li><li>
<div>Maintains a content repurposing calendar and collaborates with Media and Social teams on cross-format content use.</div><br>
</li><li>
<div>Updates legacy website pages and blog posts for improved clarity, formatting, and SEO performance.</div><br>
</li><li>
<div>Supports the Marketing Manager in maintaining the CRM system&rsquo;s marketing-related components.</div><br>
</li><li>
<div>Assists with internal content distribution and knowledge sharing among team members.</div><br>
</li><li>
<div>Occasionally assists with event follow-up campaigns and promotional content for trade shows.</div><br>
</li><li>
<div>Assists with graphic design needs for brochures, print material, and other media, ensuring alignment with branding standards and campaign objectives.</div></li></ul><br>
<p></p>
<div><b>
Required Education and Experience:</b></div>
<ul><li>
<div>Bachelor&rsquo;s degree in marketing, communications, journalism, business, or equivalent practical experience.</div>
</li><li>
<div>Minimum 2 years of hands-on experience in inbound marketing, content creation, or digital lead generation.</div>
</li><li>
<div>Proven ability to write and publish blog content, marketing emails, and website copy that drives engagement and leads.</div>
</li><li>
<div>Experience using WordPress, Google Analytics (GA4), and keyword research tools (e.g., SEMrush, Ahrefs, or Moz).</div>
</li><li>
<div>Familiarity with marketing automation and CRM platforms such as Zoho, HubSpot, or Mailchimp.</div>
</li><li>
<div>Understanding of SEO best practices and ability to apply them in content creation.</div></li></ul><br>
<p></p>
<div><b>
Preferred Education and Experience:</b></div>
<ul><li>
<div>3 - 5 years of experience in inbound marketing and digital content creation.</div>
</li><li>
<div>Experience developing marketing content within a CRM (e.g., Zoho, Salesforce) and CMS platforms (e.g., WordPress).</div>
</li><li>
<div>Working knowledge of inbound content frameworks such as &ldquo;They Ask, You Answer&rdquo; or similar buyer-centric models.</div>
</li><li>
<div>Interest or background in healthcare, EMS, fire service, or other public safety fields.</div>
</li><li>
<div>Familiarity with HTML/CSS for content formatting and UX design principles.</div>
</li><li>
<div>Experience using tools for A/B testing, conversion rate optimization (CRO), or heatmapping is a plus.</div></li></ul><br>
<p></p>
<div><b>
What's it like to be a part of the Frazer Family?</b></div>
<div>
Frazer is a fast-paced company that is creating some of the most innovative vehicles in the world. You'll find a unique team of individuals who continue to push the boundaries of what is possible in the Healthcare and EMS space. A diverse team, a great culture, and a positive work environment are just some of the things that make working at Frazer so rewarding.</div><br>
<p></p>
<div><b>
What Kind of Employees Thrive at Frazer?</b></div>
<div>
Frazer is a company with a diverse group of employees from all over the world. Frazer welcomes employees with all types of backgrounds, cultural and socio-economic backgrounds. If you are hard working, honest and drug-free, you will love working at Frazer.</div><br>
<p></p>
<div><b>
Safety &amp; Drug Policy</b></div>
<div>
Employee health and safety is a priority here at Frazer. We're committed to providing a safe, secure and productive environment for our Frazer family.</div><br>
<p></p>
<div>
To help with this, we perform thorough background checks during the hiring process for all candidates. Convictions will not disqualify you from employment at Frazer, but failure to tell us about it up front will. Also, Frazer has a zero tolerance drug use policy and you must pass a pre-employment drug screen. If you can&rsquo;t pass it, we&rsquo;re not the place for you.</div><br>
<p></p>
<div><b>
A True Culture</b></div>
<div>
Frazer is a company that relies on its core values and the drive of its people. With a focus on longevity and employee success, Frazer welcomes its employees to push the envelope and drive improvement across all aspects of the company. At Frazer, you can unleash your potential!</div><br>
<p></p>
<div><b>
Employee Driven Benefits</b></div>
<div>
At Frazer, we take pride in listening to what our employees want in benefits. With our &quot;What You Want&quot; committee, we've come up with a unique set of employee benefits and designed them around our culture.</div><br>
<p></p>
<ul><li>
<div>Weekly paycheck, so you can shop every Friday!</div>
</li><li>
<div>Health Care Insurance (100% paid for by the company for all employees)</div>
</li><li>
<div>Dental Benefit options</div>
</li><li>
<div>401k plan with a company match!</div>
</li><li>
<div>Disability Insurance</div>
</li><li>
<div>Paid Time Off that begins accruing your first day of employment</div>
</li><li>
<div>Eight paid company holidays and the ability to take time off during company shut down from Christmas to New Year&rsquo;s Day!</div>
</li><li>
<div>The &ldquo;Company Kitchen&rdquo; on site for lunch and snack choices</div>
</li><li>
<div>Flexible Work Schedules</div>
</li><li>
<div>Professional development and skills training</div>
</li><li>
<div>Free Life Skills Training such as financial wellness classes</div></li></ul><br>
<p></p>
<div><b>
How Performance is Evaluated</b></div>
<div>
Communication and collaboration are key at Frazer and we encourage an environment filled with positive feedback and constructive criticism, to unleash your potential for real professional growth! We use things like self-evaluations, group reviews, and quarterly check-ins to help define a clear path to success. You will also have an opportunity to give feedback to peers to help them to grow in their roles as well.</div><br>
<p></p>
<div><b>
Skills (to Pay the Bills)</b></div>
<div>
Here's a list of a few competencies that the Inbound Marketing Specialist at Frazer should have&hellip;</div><br>
<p></p>
<ul><li>
<div>Ability to develop educational, persona-driven content that aligns with the buyer's journey and inbound methodology.</div>
</li><li>
<div>Skilled in keyword research, on-page optimization, and keeping up with algorithm changes to boost organic visibility.</div>
</li><li>
<div>Experience building and optimizing email workflows, lead nurturing campaigns, and triggered content delivery.</div>
</li><li>
<div>Familiar with A/B testing, landing page optimization, and data-driven decision-making to improve conversions.</div>
</li><li>
<div>Proficient in Google Analytics and other tools to monitor KPIs like traffic, engagement, and lead-to-customer conversion rates.</div>
</li><li>
<div>Comfortable using WordPress (or similar platforms) to build, update, and maintain SEO-optimized pages.</div>
</li><li>
<div>Ability to follow established editorial calendars and execute campaigns on schedule with high attention to detail.</div>
</li><li>
<div>Strong communicator who can align efforts with sales, social media, and content teams for unified campaigns.</div>
</li><li>
<div>Keeps content on-message and aligned with design standards, tone, and brand guidelines across all channels.</div>
</li><li>
<div>Stays current on inbound trends, welcomes feedback, and thrives in fast-paced, evolving environments.</div></li></ul><br>
<p></p>
<div><b>
Software Knowledge</b></div>
<div>
Also, here are a few software packages that the Inbound Marketing Specialist would eventually need to be versed in. Don&rsquo;t worry . . . we expect some on-the-job training.</div><br>
<p></p>
<ul><li>
<div>Google G-Suite (Gmail, Documents, Drive, Spreadsheets, etc.)</div>
</li><li>
<div>UKG (HRIS)</div></li></ul><br>
<p></p>
<div><b>
Oh, and $alary</b></div>
<div>
Of course, we didn't forget the salary&hellip; Frazer offers competitive pay and this role will start with a salary between <b>$60,000 - $73,000 </b>annually depending on education, certifications, and experience.</div><br>
<p></p>
<div><b>
Work Schedule</b></div>
<div>
Inbound Marketing Specialist will work <b>Monday - Thursday 7:00 AM - 4:30 PM</b>, <b>Friday 7:00 AM - 11:00 AM</b>. Occasional evening/weekend work may be needed. Work schedules may change to accommodate production needs.</div><br>
<p></p>
<div><b>
Application Process</b></div>
<div>
If this sounds like a great opportunity to you, visit our website www.FRAZERBILT.com to complete the following steps:</div>
<ul><li>
<div>Online application</div>
</li><li>
<div>Resume and optional cover letter</div>
</li><li>
<div><b>Culture Index Survey</b> - as part of our process, please take this short survey (8-12 minutes to complete) on a computer, tablet, or laptop, not a smart phone. It does not always function properly on smart phones and is difficult to see. Also, please take the survey in your native/first language (there are multiple choices besides English in the drop down menu if needed).</div>
</li><li>
<div><b>WOTC Questionnaire</b>- Frazer participates in the Work Opportunity Tax Credit (WOTC) program, which is a federal program designed to encourage the hiring of members of certain demographic groups that typically have more difficulty securing and retaining employment. While this is optional, we encourage you to answer the following questions, completely and honestly, your answers will be kept confidential and will have no effect on your job opportunity or any benefits you or your family may be receiving.</div><br>
</li></ul>
<p>Thanks again for your interest in Frazer. Should your skills and qualifications meet those of the position, we will contact you further. Please check your email for further application status updates.</p><br>
<p></p>
<p>
We look forward to hearing from you!</p></div><p></p>

INBOUND MARKETING SPECIALIST

Graham Media Group

<div></div><div><div><p>KPRC 2 is seeking a full-time, bilingual (English/Spanish) <b>Audience Growth Strategist</b> to ensure digital and social content is strategically planned, packaged, and distributed for maximum audience connection and brand impact. Reporting to the marketing director, this is a non-managerial role that works across our news and marketing teams.
</p><p>You&rsquo;ll leverage journalistic principles, marketing expertise, and data-driven insights to amplify stories that resonate most with Houston&rsquo;s diverse audiences, optimize content across platforms in real time, and drive English and Spanish user growth.
</p><p></p><p><b>Key Responsibilities:
</b></p><ul><li><div>Identify &amp; Elevate Impactful Stories &ndash; Collaborate daily with news and marketing to surface stories with the highest digital/social engagement potential.</div></li><li><div>
Optimize Presentation &ndash; Shape headlines, social captions, thumbnails, and video packaging for each platform (website, mobile, YouTube, Instagram, TikTok, Facebook, etc.).</div></li><li><div>
Strategic Distribution &ndash; Recommend platforms, formats, and posting times for each piece of content based on audience behavior and platform algorithms.</div></li><li><div>
Data-Driven Decisions &ndash; Use Google Analytics, Chartbeat, Domo (and similar tools) to interpret audience data and make real-time adjustments to headlines, imagery, and placement.</div></li><li><div>
Brand Alignment &ndash; Ensure all optimizations support overarching brand goals while maintaining journalism ethics and credibility.</div></li><li><div>
Trend Identification &ndash; Spot emerging digital trends, growth opportunities, and underperforming areas; turn insights into actionable recommendations.</div></li><li><div>
SEO &amp; CMS &ndash; Apply SEO best practices and use CMS tools to ensure content is discoverable, timely, and visually optimized.</div></li><li><div>
Live Optimization &ndash; Monitor breaking news and big events to adjust content in real time for maximum reach and engagement.</div></li><li><div>
Training &amp; Collaboration &ndash; Lead quick-turn training on social optimization, SEO, and audience targeting for producers, reporters, and marketing staff.</div></li><li><div>
Performance Reporting &ndash; Monitor engagement metrics and report back with clear, actionable next steps for improving results station-wide.</div></li></ul><p></p><p><b>
Skills:
</b></p><ul><li><div>Editorial Instincts &ndash; Knows what stories will emotionally connect and in what format for each platform.</div></li><li><div>
Strong Writing &amp; Visual Packaging &ndash; Able to craft clear, compelling, and platform-appropriate copy and visuals.</div></li><li><div>
Data Literacy &ndash; Skilled at pulling analytics, spotting trends, and translating findings into plain English.</div></li><li><div>
Platform Expertise &ndash; Understands algorithms, best posting times, and unique behaviors of each social/digital platform.</div></li><li><div>
Brand Stewardship &ndash; Balances content creativity with brand positioning and credibility.</div></li><li><div>
Agility &ndash; Comfortable making high-impact, fast-turn decisions during breaking news.</div></li><li><div>
Creative + Technical &ndash; Proficiency in video editing (Adobe Premiere, Final Cut Pro, CapCut) and graphic design (Photoshop, Canva).</div></li></ul><p></p><p><b>
Qualifications:
</b></p><ul><li><div>Bachelor&rsquo;s degree in journalism, communications, marketing, media studies, or related field or equivalent job experience.</div></li><li><div>
Bilingual in English and Spanish is required.</div></li><li><div>
Proven experience in digital content strategy, audience engagement, or content marketing &mdash; preferably in a newsroom or media organization.</div></li><li><div>
Strong knowledge of social media platforms, content management systems, and SEO best practices.</div></li><li><div>
Proficiency in analytics tools (Google Analytics, Chartbeat, Parse.ly, Domo, or similar).</div></li><li><div>
Passion for local news and strong knowledge of the Houston media landscape is a plus.</div></li></ul><p></p><p><b>
To apply:</b> <b>MUST HAVE A PORTFOLIO! </b>Please submit your resume, application and portfolio to:</p><p>
Marketing Director, Wes Rodda: wrodda@kprc.com</p><p></p><p><i><br>
Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks. You must hold a valid driver&rsquo;s license and be insurable under Texas Law.</i></p><p><b>
No Phone Calls Please</b></p><p><i>
KPRC is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, KPRC will comply with applicable state and local laws prohibiting employment discrimination.</i></p></div><p>
Copyright 2025 by KPRC Click2Houston - All rights reserved.</p></div><p></p>

Audience Growth Strategist

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