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digital marketing manager Jobs in Houston

digital marketing manager

regional marketing manager Jobs in Houston

regional marketing manager

marketing manager

hometown services

<div>Regional Marketing Manager Wanted!
HomeTown Services is a residential services provider in the South Central U.S. that provides homeowners with the highest-quality heating, AC, plumbing, and electrical repair and replacement services.
COP HomeTown Services is currently looking for a dedicated, qualified individual to join our Marketing Department as a Regional Marketing Manager. This role will support the Chief Marketing Officer, and other senior leaders, to develop and execute marketing strategy and lead generating initiatives. Ideal candidates for this role will have previously been responsible for direct to customer lead generation projects, while also analyzing the data to adjust accordingly.
Major Duties:<ul><li>
Act as the primary marketing account lead for assigned locations, ensuring strong relationships with General Managers and field leadership.</li><li>
Develop and execute comprehensive marketing strategies tailored to each location&rsquo;s goals, budgets, and target audiences.</li><li>
Partner with agency teams and internal stakeholders to plan and manage integrated campaigns across digital and traditional channels.</li><li>
Communicate marketing performance to field locations. Including SEO, SEM, paid media, email, social, lead generation, and ROI.</li><li>
Manage offline marketing tactics including direct mail, print advertising, and local sponsorships.</li><li>
Collaborate closely with call center operations to ensure promotions and messaging are aligned and leveraged for outbound activity.</li><li>
Partner with creative teams to develop engaging, brand-aligned content across web, email, social, and print.</li><li>
Establish and manage marketing budgets at the location level, balancing cost efficiency with growth goals.</li><li>
Build trusted relationships with General Managers, serving as their marketing consultant and advocate.</li><li>
Track, analyze, and report on campaign performance metrics, making data-driven optimizations in real time.</li></ul>
Requirements<ul><li>
Bachelor's degree in marketing, advertising, business, or a related field.</li><li>
At least 2 years&rsquo; experience in an agency, account management, or multi-location role.</li><li>
Proven ability to manage multiple projects, budgets, and stakeholders across diverse markets.</li><li>
Experience in residential B2C consumer marketing; HVAC or plumbing industry background strongly preferred.</li><li>
Deep knowledge of both digital and traditional marketing channels, including SEO, SEM, paid media, direct mail, and print.</li><li>
Exceptional account management skills, with the ability to balance client satisfaction and performance outcomes.</li><li>
Proficiency with marketing platforms and analytics tools; experience with CRM and marketing automation platforms preferred.</li></ul>
If you meet the requirements and want to join an amazing team &ndash; We would love to hear from you!
Location: HomeTown Houston 10005 W Sam Houston Pkwy N, Houston, TX 77064, USA
If you're ready to take the next step in your career, apply now and be part of something amazing!
When it comes to maintaining comfort, keeping the lights on and water flowing, no one can compete with hometown heroes. HomeTown Services is a residential services provider in the South Central U.S. that provides homeowners with the highest-quality heating, AC, plumbing, and electrical repair and replacement services.
Pay: $75000.00 - $90000.00 / year
Pay:<ul><li>
Bonus pay</li></ul>
Benefits:<ul><li>
Flexible schedule</li><li>
Paid time off</li><li>
Health insurance</li><li>
Dental insurance</li><li>
Vision insurance</li><li>
Life insurance</li><li>
Disability insurance</li><li>
401(k)</li><li>
Referral program</li><li>
401(k) matching</li><li>
Employee discount</li></ul>
Job Type: fulltime
Schedule:<ul><li>
Monday to Friday</li></ul>
Education: No education required
Work location: On-site</div>

Regional Marketing Manager

Piping Technology & Products

<div>Description: 
Position Title: Digital Marketing Manager
Department: Marketing
Reports To:
FLSA Classification: Exempt
Job Type: Full-Time (On-Site)
Schedule: Monday&ndash;Friday<h3 class="jobSectionHeader">
About Piping Technology &amp; Products (PT&amp;P)</h3><h3 class="jobSectionHeader">
Founded in 1978 and based in Houston, TX, PT&amp;P is a leading manufacturer of engineered pipe supports and other piping system products used in power, refining, chemical, and related industries. We&rsquo;re known for fast turnaround, reliable quality, and a strong commitment to helping our customers keep critical infrastructure running. With a wide range of in-house capabilities, PT&amp;P continues to grow while staying focused on innovation, service, and long-term partnerships. Join our team and help deliver solutions that keep critical infrastructure running safely and efficiently.</h3><h3 class="jobSectionHeader">
Position Summary</h3>
Piping Technology &amp; Products is a fast-growing manufacturing company supplying pipe supports and expansion joints worldwide. We&rsquo;re looking for a Digital Marketing Manager who is wired for growth &mdash; someone who thrives on turning data into results, experiments into wins, and websites into demand engines.
This is a hands-on leadership role: you&rsquo;ll be the architect of our digital growth strategy and the day-to-day coach of a 5-person marketing team. Your mission is simple: grow qualified traffic, generate leads, and increase RFQs.
What You&rsquo;ll Do<ul><li>Own the growth strategy &mdash; Drive web traffic, inbound leads, and RFQs through SEO, AEO/GEO, site performance, and funnel optimization.</li><li>Lead a talented team &mdash; Manage content, design, web development, email/webinars, and marketing ops/experiments; foster a high-output, collaborative culture.</li><li>Optimize visibility &mdash; Improve search rankings (SEO), answer engine visibility (AEO/GEO), and overall site performance (Core Web Vitals, page load times).</li><li>Run experiments &mdash; Launch A/B tests on landing pages, CTAs, and lead flows; build dashboards to track what&rsquo;s working.</li><li>Be the player-coach &mdash; Get hands-on with analytics, dashboards (GA4, Looker Studio, HubSpot), and site optimization tools while setting direction for the team.</li><li>Translate complexity &mdash; Learn our technical products quickly and communicate them with clarity to the right audiences.</li></ul>
Key Metrics of Success<ul><li>Traffic: Growth in organic and inbound web traffic</li><li>Leads: Increases in high-quality leads and conversions</li><li>RFQs: Measurable growth in RFQs submitted</li><li>Performance: Faster sites, higher rankings, and improved conversion flows</li><li>Visibility: Increased presence in answer engines (GEO/AEO) and traditional SEO</li></ul> 
Requirements:<h3 class="jobSectionHeader"> 
Who You Are</h3><ul><li>
Growth-obsessed: 5+ years in digital/growth marketing with a proven record of scaling traffic and leads.&middot;
</li><li>Technical: Fluent in SEO, AEO/GEO, Core Web Vitals, analytics platforms, and A/B testing.</li><li>
Data-driven: Build dashboards, track attribution, and turn insights into results.&middot;
</li><li>Hands-on leader: Ready to manage a team while jumping into the details yourself.&middot;
</li><li>Fast learner: Can quickly absorb technical product knowledge and use it to craft clear, effective marketing.</li><li>
Coach &amp; builder: Have the mindset to lead a team today and grow into a stronger leader with support and mentorship.</li></ul> 
Why Join Us<ul><li>
Lead a full-stack in-house marketing team with strong capabilities in content, design, dev, and marketing ops.</li><li>
Work closely with a CEO who values and understands digital marketing.</li><li>
Be at the forefront of marketing innovation in both SEO and AEO/GEO.</li><li>
Play a critical role in the growth of a 40+ year old company that continues to innovate.</li></ul></div>

Digital Marketing Manager

Sage Hospitality

<div>Why us?
Taking its inspiration from her-story, C. Baldwin honors Charlotte Baldwin Allen, wife of AugustusChapman Allenwho co-founded Houston with his brother John Kirby Allen in 1836. The soul of the hotelacknowledges her pioneering role as &ldquo;Mother of Houston&rdquo; and lauds her hands-on 19th c. presence as apivotal businesswoman, cattle rancher, philanthropist, and trailblazer. The property, in all ways,celebrates the trailblazing spirit of women in Texas. This stunning 354-room hotel boasts 14,000 squarefeet of meeting space, a signature restaurant, Rosalie, ahidden speakeasy, alocal Grab and go concept, Good2GO, abundant green space.We believe in enriching lives one experience at a time. More than a slogan, weempower our employees to make positive impacts on the communities in which we live and work. Byproviding genuine service we build relationships with our guests and value for our shareholders, and wecreate unforgettable experiences.We are looking for independent thinkers. Those who harness their entrepreneurial spirit so that itbreaks preconceived notions. We&rsquo;re not afraid to forge our own path. After all, it&rsquo;s what industry leadersdo. That&rsquo;s whywe welcome risk takers and creative spirits alike. No matter your daily role, Sagerecognizes that your success is about more than the work you do&mdash;it&rsquo;s really about who you are, whichis why we invest in your personal and professional growth. We hope youconsider joining us!
Job Overview
The Marketing Manager provides thought leadership on all aspects of marketing by remaining current on trends, our competitive landscape, and best practices. Responsible for developing and implementing a marketing strategy for C Baldwin Hotel including deployment of strategies and tactics across different platforms. Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, aggregate market share, and structure broader brand awareness.
Responsibilities
<ul><li>Manage the agencies for additional collateral design, printing, and any other promotional requirements.
</li><li>Organize special events that will generate great press and PR.
</li><li>Research and identify co-marketing companies that will complement the hotel brand and institute programs or events to generate buzz.
</li><li>Create and curate unique lifestyle programming in coordination with the hotel leadership team that can then be used in PR articles and social media activity.
</li><li>Manage the PR agencies ensuring objectives, strategies, and road maps are executed in a timely manner.
</li><li>Monitor hotel Marketing and Brand Standards to ensure compliance.
</li><li>Coordinate with Director of Sales and Marketing &amp; DORM integrating branding efforts to e-Marketing and paid online advertising strategies (i.e. PPC keyword submissions, e-Blasts, e-Brochures/modules, e-Proposals) throughout all other communication vehicles (social media, PR, blog content, direct mail, etc.).
</li><li>Support website blogs and manage the content strategy in conjunction with the Director of Sales and Marketing.
</li><li>Develop relevant promotions and packages as a result of PR and other marketing initiatives.
</li><li>Manage marketing plans i.e. advertising (offline) and coordinate online marketing activity if required with the Director of Sales &amp; Marketing.
</li><li>Oversee hotel photo shoots and manage photo libraries.
</li><li>Develop and implement property marketing partnership opportunities and continuously focus on marketing initiatives to create customer loyalty and increase market share.
</li><li>Monitor online reputation management and messaging on 3rd party sites to ensure communications are as per the brand and drive online content and social media opportunities.
</li><li>Provide support in strategic planning, market research, presentation development, and any other additional requests as per Senior Management.
</li><li>Create monthly reports to track the success of campaigns.
</li><li>Create all branded presentation documents, ensuring they are in the appropriate brand format.
</li></ul>Qualifications
<ul><li>Minimum 3 years of marketing experience in the hospitality industry both traditional media and eCommerce
</li><li>Ability to proactively project manage
</li><li>Digital marketing skills including analysis and execution
</li><li>Experience in developing zero-based marketing and media plans
</li><li>Experience in managing budgeted funding
</li><li>Ability to identify new targeted demographics and deploy strategies to shift market share
</li><li>Ability to identify and negotiate brand-aligned partnerships
</li><li>Experience in managing 3rd party firms such as public relations, social media, and creative
</li><li>Skilled in social media strategy
</li><li>Flexible, Strategic, and dynamic Thinker
</li><li>Excellent working knowledge of Microsoft Office, Excel, PowerPoint, InDesign, Photoshop, and Adobe Illustrator.
</li><li>Strong analytical skills, and ability to identify relevant data and leverage it to positively impact hotel revenues.
</li><li>Ability to effectively communicate and influence key leaders in the organization.
</li><li>Strong interpersonal/communication skills
</li></ul>ID: 2025-29693
Position Type: Regular Full-Time
Property : C. Baldwin Houston
Outlet: Hotel
Category: Sales &amp; Marketing
Address : 400 Dallas Street
City : Houston
State : Texas
EOE Protected Veterans/Disability</div>

Marketing Manager- C. Baldwin Hotel, Curio Collection by Hilton

Houston Parks Board

<div>Description: 
Join our team at Houston Parks Board (HPB) in Houston, Texas, celebrating its 50th anniversary in 2026. We are seeking a Digital Marketing &amp; Communications Manager to help tell our story. This role supports HPB&rsquo;s Advancement and Engagement team through digital marketing assets including multi-platform social media channels, email marketing tools, website development, content management, and communication strategies. Houston Parks Board is a nonprofit organization working to expand, improve, and protect parks and greenspace across the Houston region. Through partnerships with the City of Houston, Harris County and local communities, we are building a greener, healthier, and more connected city for everyone.
Position Overview<ul><li>
General support for the Communications and Engagement, Advancement, and Programming teams</li><li>
Assist the Director of Communications &amp; Engagement in developing communication strategies, including writing or editing press materials, articles and blogs, producing flyers, signs, and other necessary materials</li><li>
Manage all aspects of HPB&rsquo;s social media presence including Facebook, Twitter (X), LinkedIn, and Instagram</li><li>
Develop HPB&rsquo;s annual social media strategy by setting goals, and measurable objectives</li><li>
Develop a weekly social media content calendar and create all associated graphics and copy</li><li>
Attend events and meetings to post live coverage as needed</li><li>
Develop engagement strategies to grow followers and build relationships with parks and bayou greenways users and the audience at-large</li><li>
Maintain monthly social media analytics, evaluate the effectiveness of social media platforms and tactics, provide monthly reports</li><li>
Administer and update the website on a regular basis, including development and management of a citywide parks event calendar</li><li>
Collect and develop content, organize, edit, produce and distribute a monthly newsletter, and annual report; including collaboration on articles, blogs, calendars, and schedule of events</li><li>
Manage and organize photography needs and storage</li><li>
Using Mailchimp, design, prepare, and distribute email marketing content in addition to monthly newsletter</li><li>
Maintain accurate and up-to-date email lists in Mailchimp</li><li>
Implement campaigns to grow HPB&rsquo;s newsletter contact database</li></ul>
Key Responsibilities
1. Content Creation<ul><li>
Generate original photo and video content fitting to each social media platform, the HPB website, newsletter, and other communication assets</li><li>
Catalog user-generated and other external content</li><li>
Maintain and evaluate current social media strategies and trend</li></ul>
2. Audience Engagement and Messaging<ul><li>
Increase impressions and overall engagement organically</li><li>
Respond to messages and comments within 24 hours, when appropriate</li><li>
Help create and implement internal and external HPB messaging</li></ul>
3. Support HPB&rsquo;s Mission, Projects, &amp; Teams<ul><li>
Collaborate with Director of Communications &amp; Engagement to plan and execute content related to long-term projects and HPB&rsquo;s strategic plan</li><li>
Collaborate with teams to make website updates</li></ul>
4. Obtaining, Managing and Organizing Content Assets<ul><li>
From other HPB staff, vendors, and others</li></ul>
Requirements: 
Requirements &amp; Qualifications<ul><li>Bachelor&rsquo;s degree in journalism, communications, marketing, public relations or related field</li><li>6+ years of relevant professional experience</li><li>Proven experience in social media; including channels like Facebook, Instagram, Twitter (X), LinkedIn</li><li>Demonstrable experience with social media analytics, web traffic metrics, and SEO</li><li>Excellent writing, editing, presentation and communication skills</li><li>Tactical understanding of media relations</li><li>Good time management skills and ability to meet strict deadlines</li><li>Photo and video creation and editing knowledge</li><li>Efficient in Mailchimp and managing mailing lists</li><li>Experience working in Canva, Adobe Creative Suite or related design programs</li><li>Local environmental training and/or experience a plus</li><li>Proficient in Microsoft Office products, including Word, Excel and PowerPoint</li></ul>
Preferred Skills &amp; Approaches<ul><li>High proficiency in relevant social media and trends</li><li>Proven computer skills with an emphasis on website administration with experience in HTML/CSS and a general understanding of basic back-end coding</li><li>Self-starter mentality with little direction necessary, desire to learn and improve</li><li>Working knowledge of social media production and management services (ex: SproutSocial)</li><li>Detail oriented, highly organized, and professional demeanor</li><li>Enjoy providing support to various departments and helping others with their communication requests</li><li>Comfortable with being flexible and adaptable in a fast-paced environment and adhering to fast and impromptu deadlines</li><li>Ability to work on multiple projects with varying deadlines while producing high-quality work and exercising extreme attention to detail</li><li>Demonstrate writing experience for e-marketing and e-blasts, social media, newsletters, digital advertising, and website copy</li><li>Fluent in Spanish, written and oral, a plus</li><li>Comfortable receiving direction, then executing individual projects independently, taking initiative, and making sound decisions</li><li>Comfortable working on high-profile projects that impact our region, the public, elected officials, and important stakeholders</li></ul>
Position Setting
The Digital Marketing &amp; Communications Manager must be able to work in various weather conditions in order to gather and create content. Must be able to access Parks reliably as well as manage office work. Must be available to work evenings and weekends occasionally, in order to provide event coverage for HPB. This is a hybrid working position.
Application Requirements
Provide 1-2 writing samples and 2-3 examples of social media content. Please submit as a .pdf or a .docx file.
Compensation:
This is a salary, exempt position, with a range of $75,000-$80,000 commensurate with skills and experience. Benefits include full medical, dental and vision benefits, paid time off, short-and long-term disability, and 403b retirement plan.</div>

Digital Marketing & Communications Manager

Milan Laser Hair Removal

<div>About the Role:
This is an exciting opportunity for a new Sr. Manager, Conversion Rate Optimization (CRO) to drive website and digital experience optimization for Milan Laser Hair Removal across the country. With 400+ locations nationwide, Milan is the category leader in laser hair removal, and this role will ensure our digital properties convert visitors into clients at the highest possible rate while delivering exceptional user experiences.
The Sr. Manager, CRO will own website optimization strategy, experimentation roadmaps, landing page performance, user experience improvement, and data-driven testing across all digital touchpoints. A key focus will be identifying conversion barriers, designing and executing rigorous A/B tests, and implementing winning variations that improve conversion rates and customer experience. You will work cross-functionally with IT, Performance Marketing, Creative, and Marketing Analytics teams to deliver measurable improvements in conversion performance that drive business growth.
This role will be central to Milan's next chapter of growth, systematically improving digital conversion rates and user experiences that turn website visitors into booked appointments.
Location: This is a 100% on-site role at our Omaha, NE office. Remote or hybrid arrangements are not available. Relocation assistance is available for qualified candidates.
Essential Functions:
CRO Strategy &amp; Roadmap
<ul><li>Define and evolve Milan's conversion rate optimization strategy, ensuring systematic testing and improvement across website, landing pages, and digital conversion paths.</li>
<li>Lead the development of testing roadmaps based on company data, user research, competitive insights, and business priorities to maximize conversion impact.</li>
<li>Identify conversion opportunities and friction points through quantitative analysis (analytics, UX tools, funnel analysis, heat maps) and qualitative research (user testing, surveys, session recordings).</li>
<li>Prioritize testing initiatives based on potential impact, effort, traffic volume, and statistical feasibility to ensure efficient resource allocation and maximum ROI.</li>
<li>Partner with cross-functional teams, especially IT, Performance Marketing, Creative, and Marketing Analytics, to ensure CRO strategy aligns with business objectives, marketing campaigns, and customer experience goals.</li>
<li>Develop frameworks and methodologies for conversion optimization that balance short-term wins with long-term customer experience improvements.</li>
</ul>
Testing &amp; Experimentation
<ul><li>Design and execute rigorous A/B and multivariate tests across website pages, landing pages, and site forms.</li>
<li>Own the end-to-end testing process from hypothesis development through test design, implementation, analysis, and rollout of winning variants.</li>
<li>Develop clear hypotheses grounded in data, user insights, and conversion principles that articulate expected outcomes and success metrics.</li>
<li>Ensure tests meet rigorous statistical standards including proper sample sizing, statistical significance thresholds, test duration, and validity requirements.</li>
<li>Use testing platforms (Optimizely - preferred, VWO, Google Optimize, or similar) to build test variations, manage traffic allocation, and monitor test performance.</li>
<li>Analyze test results to determine winners, understand user behavior patterns, and extract insights that inform future optimization efforts.</li>
<li>Document test learnings and share insights across the organization to build institutional knowledge and CRO best practices.</li>
</ul>
Landing Page Optimization
<ul><li>Own website page performance across all marketing channels, ensuring pages are optimized for conversion, user experience, and load speed.</li>
<li>Analyze landing page performance by traffic source, campaign, audience segment, and device to identify optimization opportunities and tailor experiences.</li>
<li>Work with Creative to develop landing page variations that test different value propositions, messaging angles, visual treatments, and page layouts.</li>
<li>Optimize landing page elements including headlines, body copy, images/video, social proof, forms, CTAs, mobile experience, and page speed.</li>
<li>Build landing page frameworks and templates that enable scalability while maintaining conversion performance and brand consistency.</li>
<li>Partner with Performance Marketing to ensure landing pages align with ad messaging, audience targeting, and campaign objectives.</li>
</ul>
Website Optimization
<ul><li>Drive conversion improvements across Milan's main website including homepage, service pages, location pages, pricing/offers, and booking flow.</li>
<li>Analyze user journeys and conversion funnels to identify drop-off points, navigation issues, and opportunities to streamline the path to conversion.</li>
<li>Test website elements including navigation, page layouts, content hierarchy, forms, booking widgets, trust signals, and calls-to-action.</li>
<li>Optimize mobile experience, ensuring responsive design, fast load times, and mobile-specific conversion paths.</li>
<li>Work with IT to implement winning test variants and develop and execute new tests or optimizations</li>
<li>Ensure website changes maintain brand consistency, accessibility standards, and technical SEO best practices.</li>
</ul>
User Research &amp; Insights
<ul><li>Conduct qualitative and quantitative research to understand user behavior, motivations, pain points, and decision-making processes.</li>
<li>Use analytics tools (Google Analytics/GA4), heat mapping (Hotjar, Crazy Egg), session recordings (Full Story), and user testing platforms to gather insights.</li>
<li>Develop and deploy user surveys to collect voice-of-customer data that informs optimization priorities.</li>
<li>Analyze customer journey data to understand how users navigate the site, where they encounter friction, and what drives conversion or abandonment.</li>
<li>Synthesize research findings into actionable insights and recommendations that guide testing strategy and experience improvements.</li>
<li>Create user personas and journey maps that help teams understand customer needs and design better experiences.</li>
</ul>
Performance Analysis &amp; Reporting
<ul><li>Monitor and report on conversion rate performance across all digital properties, traffic sources, campaigns, and user segments.</li>
<li>Build dashboards and reporting systems that track key conversion metrics (conversion rate, form completion rate, bounce rate, time on page, booking rate).</li>
<li>Conduct deep-dive analyses to understand conversion trends, diagnose performance issues, and identify optimization opportunities.</li>
<li>Measure and communicate the business impact of optimization efforts including conversion lift, incremental revenue, and ROI of testing programs.</li>
<li>Partner with Marketing Analytics to ensure proper tracking implementation, attribution modeling, and measurement of CRO initiatives.</li>
<li>Develop performance frameworks that connect CRO metrics to broader business objectives and marketing KPIs.</li>
</ul>
Personalization &amp; Segmentation
<ul><li>Develop and implement personalization strategies that deliver tailored experiences based on traffic source, user behavior, location, device, or audience segment.</li>
<li>Test personalized messaging, offers, and experiences that increase relevance and conversion for different audience types.</li>
<li>Build segmentation strategies that identify high-value users and optimize experiences accordingly.</li>
<li>Partner with Marketing teams to align personalization efforts with campaign targeting, audience strategies, and customer lifecycle stage.</li>
</ul>
Cross-Functional Collaboration
<ul><li>Lead the weekly Website Steerco to identify new test ideas, recommend prioritizations based on impact and LOE and ensure clarity and communication in next steps and action items in partnership with the project managers.</li>
<li>Partner with Performance Marketing teams (Paid Search, Paid Social) to optimize landing pages and ensure alignment between ad messaging and page experience.</li>
<li>Work closely with Creative to develop test variations, provide data-driven feedback on creative performance, and balance aesthetics with conversion optimization.</li>
<li>Collaborate with Marketing Analytics to design tests, analyze results, ensure measurement accuracy, and build reporting infrastructure.</li>
<li>Partner with IT to implement tests, troubleshoot technical issues, and ensure site performance and functionality.</li>
<li>Coordinate with Brand to ensure optimization efforts maintain brand integrity, messaging consistency, and quality standards.</li>
</ul>
CRO Best Practices &amp; Enablement
<ul><li>Build and evangelize CRO best practices, frameworks, and methodologies across the marketing organization.</li>
<li>Educate stakeholders on conversion principles, testing methodology, statistical rigor, and data-driven decision making.</li>
<li>Create documentation, playbooks, and templates that enable efficient test execution and knowledge sharing.</li>
<li>Stay current on CRO trends, tools, techniques, and industry benchmarks to continuously improve Milan's optimization capabilities.</li>
<li>Foster a culture of experimentation, learning, and continuous improvement where testing is embraced and data drives decisions.</li>
</ul>
Qualifications:
<ul><li>High school education or equivalent (e.g., GED) required</li>
<li>Bachelor's degree in Marketing, Statistics, Psychology, Business, or related field OR equivalent combination of education/experience combined (one year of experience equals one year of education) required</li>
<li>Minimum of six years of experience in conversion rate optimization, A/B testing, user experience, or digital analytics with demonstrated results improving conversion performance required</li>
<li>Proven track record designing and executing A/B tests with rigorous statistical methodology and measurable business impact required</li>
<li>Deep expertise in testing platforms (Optimizely, VWO, Google Optimize, Adobe Target, or similar) and analytics tools (Google Analytics/GA4, heat mapping, session recording tools) required</li>
<li>Strong understanding of statistical concepts including hypothesis testing, sample sizing, confidence intervals, and statistical significance required</li>
<li>Experience optimizing websites and landing pages across multiple traffic sources, devices, and audience segments required</li>
<li>Fluency in user research methodologies including usability testing, surveys, heat maps, session recordings, and customer feedback analysis required</li>
<li>Understanding of web technologies (HTML, CSS, JavaScript basics) sufficient to communicate with developers and troubleshoot implementation issues required</li>
<li>Strong analytical skills with ability to analyze data, identify patterns, extract insights, and translate findings into actionable recommendations required</li>
<li>Excellent communication and presentation skills with ability to influence stakeholders and build consensus around data-driven decisions required</li>
<li>Demonstrated ability to manage multiple concurrent tests and projects while maintaining quality, rigor, and timelines required</li>
<li>Experience with personalization platforms, customer data platforms, or marketing automation tools preferred</li>
<li>Knowledge of UX/UI design principles, accessibility standards, and mobile optimization best practices preferred</li>
<li>Familiarity with multivariate testing, bandit algorithms, and advanced experimentation methodologies preferred</li>
<li>Background in beauty, aesthetics, wellness, lifestyle, or multi-location consumer services strongly preferred</li>
</ul>
Benefits Include:
<ul><li>Medical, dental, vision, disability and life insurance with in 30 days</li>
<li>Unlimited PTO - work with your manager and take time as needed</li>
<li>7 paid holidays that we are closed</li>
<li>$50 cellphone stipend paid out monthly</li>
<li>401k retirement plan with vested 4% employer match after 90 days</li>
<li>Career advancement opportunities + Culture/environment</li>
<li>Employees and their spouse or legal partner receive free laser hair removal services</li>
</ul>
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.
We are deeply committed to attracting talented team members in the US from all backgrounds regardless of race, age, gender, ethnicity, religion, sexual orientation, disability status, or nationality. However, at this time, we are not sponsoring any Visas.
Equal Opportunity Employer</div>

Sr. Manager, Conversion Rate Optimization (CRO)

The Edge Group

<div>
 
 
 SEO Manager
 
 
 
 
 Houston, TX
 
 
 
 
 
 
 We're hiring an SEO Manager for our client, a retail electricity provider, to be a key driver of residential customer acquisition and sales growth through a combination of traditional SEO and emerging AI-driven optimization strategies. This role will own the development and execution of a comprehensive SEO roadmap, partnering closely with external agencies and internal stakeholders to ensure all initiatives are aligned with business objectives, performance targets, and data-driven insights.
 
 
 
 
 
 
 Responsibilities:
 
 
 <ul>
 <li>
 Own, develop, and execute a comprehensive organic search strategy in partnership with internal stakeholders and external agency teams, ensuring alignment with overall marketing and business objectives.
 </li>
 <li>
 Provide strategic oversight and performance management of agency partners, driving accountability through clear KPIs, regular evaluations, and continuous optimization.
 </li>
 <li>
 Design and implement strategies to maximize brand and non-brand visibility, improve page rankings, and increase qualified conversions across both traditional organic search and emerging AI-driven search environments.
 </li>
 <li>
 Lead content strategy and development, partnering with agencies to deliver relevant, high-quality, optimized content that engages target audiences and enhances digital visibility across websites, blogs, and social platforms.
 </li>
 </ul>
 
 
 
 
 
 Requirements:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree required
 </li>
 <li>
 7+ years of professional experience, with a minimum of 5+ years of SEO experience
 </li>
 <li>
 Proven success driving organic search leads and sales growth in recurring service models and/or eCommerce
 </li>
 <li>
 Experience conducting competitive research, technical audits, and content gap analyses
 </li>
 <li>
 Strong knowledge of SEO tools (e.g., Screaming Frog, SEMrush, Ahrefs, Google Search Console)
 </li>
 <li>
 Working knowledge of HTML, CSS, and JavaScript
 </li>
 <li>
 Demonstrated ability to analyze data from SEO KPIs, Google Search Console, Google Analytics, and other reporting sources to drive actionable insights
 </li>
 <li>
 Strong written and verbal communication skills
 </li>
 <li>
 Experience partnering with creative services to develop compelling, results-driven content.
 </li>
 <li>
 Strong attention to detail; ability to thrive in ambiguity
 </li>
 <li>
 Self-starter with the ability to lead strategy and execute hands-on programs
 </li>
 <li>
 Experience managing budgets
 </li>
 <li>
 Agency-side and agency management experience strongly preferred
 </li>
 <li>
 Google Analytics certification a plus
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 </ul>
 
 
</div>

Search Engine Optimization Manager

Vego Garden

<div><h3 class="jobSectionHeader">Company Profile:</h3>
Vego Garden is making gardening as accessible and sustainable as possible, while encouraging gardening to be an avenue for personal and community development!
Since its successful launch in 2020, Vego Garden has quickly become the leading brand in raised garden beds and one of the fastest-growing consumer brands in the country. In just five years, our rapid growth has led to the establishment of a 200,000-square-foot headquarters and distribution center, along with a beautiful 5-acre farm.
Today, Vego Garden proudly employs over 100 dedicated team members across the U.S. and internationally. Our high-quality raised garden beds are recognized for their durability, eco-friendly materials, and safety for both children and pets. We are proud to be partnering with Costco, ACE Hardware, Home Depot, Menards, Lowe&rsquo;s, Wayfair, and Amazon.
We owe our success to our loyal customers and passionate team. Through our Vego Garden Kids and Giving Back Program, we have donated more than 3,500 garden beds to schools, underserved communities, and other philanthropic initiatives - helping to grow gardens and give back across the nation by making gardening easier anytime, anywhere! We're proud to be a certified Great Place to Work company!
Vego Garden Inc. is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ancestry, age, disability, veteran status, or marital status.<h3 class="jobSectionHeader">
Job Purpose:</h3>
We are seeking a Senior Marketing Specialist to join our vibrant team and help us to spread the joy of gardening! If you are a storyteller with relevant experience and are passionate about sustainable living and making a difference, we would love to have you on our team!<h3 class="jobSectionHeader">
Essential Responsibilities:</h3><ul>
<li>Coordinate the creation of engaging, high-quality content for various marketing channels with an emphasis on content writing (e.g., website, blogs, product inserts, product manuals, video scripts, etc.)</li>
<li>Craft clear, concise, and impactful messaging for product launches and existing products.</li>
<li>Write Product Detail page copy and install copy into wireframes in Figma with visual direction.</li>
<li>Contribute to branding initiatives.</li>
<li>Assist the Branding Team with tasks from the C-suite; handling a wide variety of tasks.</li>
<li>Work with and support junior team members to help them grow into better marketers and writers.</li>
<li>Collaborate with other departments to target specific customer issues and highlight success stories and company innovations.</li>
<li>Comply with Company policies and procedures.</li>
<li>Perform all other duties as assigned.</li>
</ul>
Requirements<ul>
<li>
Bachelors in Marketing, Public Relations, Communications, or a relevant field required.</li>
<li>5+ years of experience implementing digital marketing, e-commerce, and/or content marketing campaigns.</li>
<li>Experience writing for websites, e-commerce strongly preferred.</li>
<li>Experience using marketing tools like Canva, Google Workspaces, Figma, and project management tools.</li>
<li>Copywriting: You know how to convey ideas in a concise, evocative way.</li>
<li>Marketing strategy: You understand the underlying marketing reasons behind what you do.</li>
<li>Resourcefulness: You can solve problems using available resources.</li>
<li>Collaboration: You are a team player who is respectful, helpful, and kind to others.</li>
</ul><h3 class="jobSectionHeader">
Physical Demands:</h3>
This position involves working both indoors at a desk and outdoors in a farm setting. Must be able to operate a computer for prolonged periods with moderate walking, standing, lifting, carrying, moving objects, reaching and crouching. Must be able to lift and carry up to 50 lbs. Exposure to outdoor environments including hot and cold temperatures and humidity.<h3 class="jobSectionHeader">
Job Location and Work Schedule:</h3><ul>
<li>This is a full-time position based out of our two locations listed below. This position will work at both locations on various days of the week.</li>
<li>Work Arrangement: Hybrid schedule with one remote workday per week and four days onsite.</li>
<li>Headquarters location: 13808 Boudreaux Road, Bldg. #2, Tomball, TX.</li>
<li>Farmhouse location: 22503 Lain Road, Spring, TX.</li>
<li>Monday through Friday.</li>
<li>8:00 AM to 4:30 PM. Lunch break 12:00 pm to 12:30 pm.</li>
</ul>
Benefits<ul>
<li>
The salary range is $75,000 - $85,000.</li>
<li>Flexible Paid Time Off.</li>
<li>12 PTO days per year, accrued bi-weekly, with incremental increases annually.</li>
<li>7 paid Holidays.</li>
<li>401k contribution match of 4%.</li>
<li>Comprehensive Medical, Dental, Vision, and Life insurance plans. The Company pays 100% of premiums for its employees for Dental, Vision, Life, and select Medical plans.</li>
<li>Toll Roads Allowance of $100 per month.</li>
<li>Phone Allowance of $50 per month.</li>
<li>Company-sponsored breakfasts and lunches.</li>
<li>We offer great culture, supportive leadership, engaging activities, employee appreciation, and other perks that make every day at work more rewarding!</li></ul></div>

Senior Marketing Specialist

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