content marketing & social media specialist Jobs in Indianapolis

content marketing & social media specialist

digital media manager Jobs in Indianapolis

digital media manager

director of digital marketing Jobs in Indianapolis

director of digital marketing

part-time digital marketing specialist Jobs in Indianapolis

part-time digital marketing specialist

digital marketing specialist

Copper Mountain Technologies

<p><b>Summary of Position Functions </b></p><p>We are seeking a highly motivated and results-driven Digital Marketing Specialist to join our technical marketing team. This role blends content creation, PR, SEO, and asset management, requiring creativity, analytical skills, and collaboration with our engineering and marketing teams. The ideal candidate has experience marketing technical B2B products. Copper Mountain Technologies is a company manufacturing hard tech test equipment and the professional that will be a best fit with the position is someone interested in working for a business dealing in advanced technologies.</p><p><b>Essential Position Functions </b></p><ul><li>Collaboration &amp; Content: Collaborate with engineers to create and publish content for the website, press releases, guest posts, and social channels. A general understanding of website user experience and media editing for imagery and video is needed.</li><li>PR Strategy: Develop PR strategies to increase brand recognition, strengthen reputation, and support SEO backlinking. This will include writing and distributing press releases, strategic community engagement, and collaborating on event and trade show PR planning.</li><li>Asset Management: Manage and optimize graphic and video content for print and digital uses, including the website, social media, SEM ads, and product catalogs. Some graphic design knowledge is required, and digital marketing specialist will work collaboratively with agency partners for photography, videography, and graphic design projects.</li><li>Social Media Marketing: Manage social media campaigns across relevant platforms (e.g., LinkedIn, X/Twitter, Facebook, and others) to build brand awareness and engagement. Analyze performance metrics and optimize campaigns.</li><li>Research and Reporting: Regularly track, analyze, and report on digital marketing performance and opportunities using tools such as Google Analytics, SEMrush, or similar platforms. Provide actionable insights and recommendations for optimization in line with customer segments and industry trends.</li></ul><p>Note:&#8239; The statements contained herein describe the essential functions of this&#8239;position but&#8239;should not be considered to be an all-inclusive listing of work requirements. Individuals may perform other duties as assigned including work in other areas to cover absences or relief to equalize peak work periods or otherwise balance the workload.</p><p><b>Education and Qualifications</b></p><ul><li>Bachelor's degree or equivalent experience in Marketing, Communications, Business, or a related field.</li><li>2+ years of experience in digital marketing or a related role.</li><li>Proven track record of successful digital marketing campaigns, particularly in content marketing and PR.</li></ul><p><b>Knowledge, Skills, and Abilities </b></p><ul><li>Digital Marketing Experience: Solid understanding of key digital marketing elements including content creation, SEO copywriting, and graphic layout.</li><li>Project Management: Ability to manage multiple campaigns and tasks simultaneously, ensuring deadlines are met without compromising quality.</li><li>PR management: In-depth knowledge of public relations best practices, community engagement, and press relations. Must have experience writing and publishing press releases.</li><li>Data and Research Tools: Proficiency in using Google Analytics, SEMrush, AI tools (e.g., ChatGPT), and social media for content ideation and analysis.</li><li>Design and Asset Management: Proficiency in Adobe Photoshop, Acrobat, and Premiere Pro, or equivalent programs. Familiarity with digital asset management for tagging and maintaining a repository of multimedia for broad company usage. Familiarity with WordPress is a plus.</li><li>Creativity &amp; Communication: Strong written and verbal communication skills with an eye for compelling content creation, as well as the ability to interpret data and generate actionable insights.</li><li>Adaptability: Ability to stay current with digital marketing trends, new tools, and technologies, and apply them to improve campaigns.</li></ul><p><b>Why Work with Us at Copper Mountain Technologies?</b></p><p>At Copper Mountain Technologies, we're revolutionizing the RF test and measurement industry through innovative vector network analyzers. Our mission is to make RF testing more accessible, efficient, and cost-effective for engineers worldwide. CMT is not just creating products &ndash; we're transforming an industry. Our team develops cutting-edge USB- and Ethernet-driven VNAs that are changing how engineers approach RF testing, like even sending a VNA into space on a NASA rocket. Join us in pushing the boundaries of what's possible in RF measurement technology. Collaborate with industry experts and talented engineers. Employees at CMT have access to continuous learning opportunities and professional development. Our team works with cutting-edge technology in RF measurement.</p><p><b>Certifications, Licenses, Registrations </b></p><p>Valid driver&rsquo;s license.</p><p>Job Type: Full-time</p><p>Pay: $50,000.00 - $65,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Work Location: In person</p>

Digital Marketing Specialist

Delta Faucet Company

<div><p>At Delta Faucet, we are committed to transforming everyday experiences with water through innovative products and exceptional service. As a leader in the plumbing industry, we take pride in our dedication to quality, sustainability, and customer satisfaction. We believe that diverse perspectives strengthen our mission to create solutions that inspire and elevate the lives of all our customers. We welcome individuals from all backgrounds to join us on this journey toward inclusivity and excellence.</p><p></p><p><b>
Your Role at Delta Faucet:</b></p><p>
Delta Faucet is looking for a forward-thinking, data-driven Digital Marketing Specialist to support and execute consumer-facing digital marketing strategies for the Delta&reg; brand with a goal of driving brand awareness, engagement, and conversion. In this role, you will support and execute against national digital marketing plans, strategies, and executions across social media, email/CRM, and, as applicable, owned digital properties. Reporting to the Digital Marketing Manager, you will collaborate cross-functionally with Brand, Creative Services, Web, Channel, and Product teams to execute best-in-class digital marketing efforts that align with broader marketing and business goals.</p><p></p><p><b>
Key Responsibilities (but are not limited to):</b></p><ul><li><b>
Platform Management:</b> With experience, industry best practices, and innovative approaches, manage posting, reporting, and daily community management of priority brand platforms (Instagram, Pinterest, Facebook) and new platforms the brand plans to scale (TikTok, Reddit, etc.).</li><li><b>
Content Planning</b>: Strategically plan and thoughtfully map out social content monthly, aligning with brand priorities and national marketing plans, aiming to rapidly grow the brand&rsquo;s presence on all platforms and increase in-platform engagement, additional target KPIs, and site traffic from all platforms.</li><li><b>
Campaign Execution</b>: Intentionally implement and execute against brand campaigns across applicable platforms/mediums in a timely manner, aligning with targeted campaign timing and key brand priorities to achieve planned campaign goals and results.</li><li><b>
Asset &amp; UGC Management</b>: Continually manage the library of UGC through content requests, approvals, tagging, usage, and performance. Seek out new UGC on a regular basis to grow the library and variety of usable UGC content. Manage creative asset requests in support of key brand initiatives and campaigns.</li><li><b>
Email/CRM Support</b>: Assist in the creation of branded consumer email communications and journeys that align with brand priorities, pointed toward achieving strong audience engagement.</li><li><b>
Performance Monitoring &amp; Reporting</b>: Regularly track, analyze, and report on KPIs for social media, paid search, blog, email/CRM, and affiliate marketing programs, gathering data to generate actionable insights to optimize performance.</li><li><b>
Blog &amp; SEO Support</b>: Thoughtfully support the execution, optimization, and performance reporting of on-site blog content to increase the quantity of on-site blog content and organic search rankings of blog content.</li><li><b>
Cross-Functional Collaboration:</b> Regularly partner with Brand, Product, Web, Creative Services, Customer Excellence, and Channel teams to execute against various planned digital marketing efforts.</li><li><b>
Vendor &amp; Agency Coordination</b>: Support collaboration with digital media agencies, social platforms, affiliate networks, and other vendors to execute campaigns and deliver results.</li><li><b>
Trend Monitoring</b>: Stay current on digital marketing trends, best practices, platform updates, and competitive activity to inform recommendations and maintain a forward-looking digital strategy.</li></ul><p></p><p><b>
Qualifications:</b></p><ul><li><b>
Experience:</b> 2&ndash;4 years of experience in digital marketing, with a strong background in social media marketing, email marketing, SEO, paid digital media, and performance reporting.</li><li><b>
Education:</b> Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree or certifications in digital marketing or analytics is a plus.</li><li><b>
Skills: </b>Expertise with social media platforms &amp; tools (Instagram, Pinterest, Facebook, Tik Tok, YouTube Emplifi, Sprout Social etc.), hands-on experience using web analytics tools (Google Analytics, Adobe Analytics), strong understanding of SEO and related tools (Google Search Console, AHREFs, SEMRush), strong understanding of email/CRM, strong communication skills, ability to manage multiple projects &amp; tasks simultaneously with attention to detail, proficiency in Microsoft Office Suite, experience with Airtable or similar (Smartsheet, Monday, Excel, Google Sheets).</li><li><b>
Nice-To-Have Experience:</b> Search engine marketing (SEM), influencer marketing, and/or affiliate marketing and PR/Media, knowledge of SQL, RegEx and/or HTML, experience with Figma, Adobe Photoshop, Premiere Pro, and/or InDesign.</li></ul><p></p><p><b>
Why Join Us?</b></p><p>
At Delta Faucet Company, our people are our greatest assets. We value different perspectives and fostering an inclusive environment. You&rsquo;ll have the opportunity to shape the future of our brand, working alongside passionate professionals committed to excellence and innovation. Join us to lead progressive growth and make a significant impact within a leading organization.</p><p>
Here are some of the benefits we offer for your personal and professional growth:</p><ul><li><b>
Culture:</b> Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.</li><li><b>
Wellbeing:</b> Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.</li><li><b>
Learning &amp; Development:</b> LinkedIn Learning access; internal opportunities to work on projects cross-company.</li><li><b>
Social Impact:</b> Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.</li></ul><p></p><h2 class="jobSectionHeader"><b>
Company: Delta Faucet Company</b></h2><p></p>
Full time<p></p>
Hiring Range: $55,500.00 - $87,120.00<p></p>
Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.<p></p><p><i>
Delta Faucet Company</i> <i>(the &ldquo;Company&rdquo;) is an equal opportunity employer and</i> <i>we </i><i>strive to employ the most qualified individuals for every position</i><i>.</i> <i>The Company makes employment decisions only based on merit. It is the Company&rsquo;s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.</i></p><p></p><p><i>
Delta Faucet Company </i><i>is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.</i></p><p></p><p><i>
E-Verify Participation Poster:</i><i> </i>English &amp; Spanish</p><p><i><br>
E-verify Right to Work Poster:</i><i> </i><i>English</i><i>,</i><i> </i><i>Spanish</i></p><p></p>
#LI-Remote</div>

Indiana University

<div><div><div><h2 class="jobSectionHeader"><b>Department</b></h2><div><br>
<div><div>
</div><p>LILLY FAMILY SCHOOL OF PHILANT (IN-CPHL-IUINA)
</p></div></div></div></div><div><div><h2 class="jobSectionHeader"><b>Department Information</b></h2><div><br>
<div><div>
</div><p>The Fund Raising School is the professional development arm of the Indiana University (IU) Lilly Family School of Philanthropy - the world's first school dedicated solely to the study and teaching of philanthropy. We offer 27 courses, 5 certificates, and customized training designed to bolster the fundraising efforts of nonprofits, foundations, and other organizations. Our courses enjoy a 95 percent satisfaction rate due to in-depth curriculum informed by the school's leading-edge research.</p>
</div></div></div></div><div><div><h2 class="jobSectionHeader"><b>
Job Summary</b></h2><div><br>
<div><div>
</div><p>The continued growth of The Fund Raising School has led us to search for a digital marketing expert who will design and implement online strategies to increase current and new markets.</p><p>
Department-Specific Responsibilities</p><ul><li>
Develop and implement social media strategies to increase engagement and reach</li><li>
Create, schedule, and monitor posts across various social media platforms</li><li>
Analyze social media metrics and adjust strategies as needed</li><li>
Design and execute email marketing campaigns</li><li>
Manage email lists and segment audiences for targeted communications</li><li>
Track and report on email campaign performance</li><li>
Utilize platform for digital advertising and audience engagement</li><li>
Create and manage campaigns within the platform</li><li>
Develop compelling content for digital channels</li><li>
Collaborate with faculty and staff to generate relevant content</li><li>
Implement search engine optimization (SEO) best practices to improve organic search rankings</li><li>
Manage search engine marketing (SEM) campaigns to drive targeted traffic</li><li>
Monitor and analyze digital marketing metrics</li><li>
Prepare regular reports on campaign performance and digital engagement</li><li>
Use data to inform and optimize marketing strategies</li><li>
Work closely with the marketing and communications and fundraising teams</li><li>
Coordinate with external vendors and partners as needed</li><li>
Stay updated on digital marketing trends and best practices</li></ul>
</div></div></div></div><div><div><h2 class="jobSectionHeader"><b>Qualifications</b></h2><div><br>
<div><div>
</div><p><i>Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.</i></p><p></p><p><br>
EDUCATION</p><p><b>
Required</b></p><ul><li>
Bachelor's degree in marketing, communications, or a related field</li></ul><p>
WORK EXPERIENCE</p><p><b>
Required</b></p><ul><li>
5 years of proven experience in digital marketing, including website management, social media, email marketing, and digital advertising</li></ul><p><b>
Preferred</b></p><ul><li>
7 years of proven experience in digital marketing, including website management, social media, email marketing, and digital advertising in higher education or the nonprofit sector</li><li>
Experience in higher education, philanthropy, or nonprofit sector</li></ul><p>
SKILLS</p><p><b>
Required</b></p><ul><li>
Excellent written and verbal communication skills</li><li>
Proficiency with digital marketing tools and platforms including Google Analytics and similar social media management tools</li><li>
Creative and entrepreneurial thinker with a passion for digital marketing and philanthropy</li><li>
Demonstrated success in growing current and new markets through innovative digital marketing strategies and implementation</li><li>
Strong analytical skills and the ability to interpret data to drive decisions</li><li>
Ability to work independently and manage multiple projects simultaneously</li><li>
Demonstrated time management and priority setting skills</li><li>
Possesses flexibility to work in a fast-paced, dynamic environment</li><li>
Seeks to acquire knowledge in area of specialty</li><li>
Highly thorough and dependable</li><li>
Demonstrates a high level of accuracy, even under pressure</li><li>
Possesses a high degree of initiative</li><li>
Ability to influence internal and/or external constituents</li><li>
Comprehensive knowledge of the philanthropic sector</li><li>
Strong ability to attract participants to new courses on non-fundraising topics associated with philanthropy</li><li>
Innovative agility to increase our school's exposure internationally</li></ul><p><b>
Preferred</b></p><ul><li>
Knowledge of HTML, Cascading Style Sheets (CSS), and Content Management Systems (CMS)</li></ul>
</div></div></div></div><div><div><h2 class="jobSectionHeader"><b>Working Conditions / Demands</b></h2><div><br>
<div><div>
</div><p>This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.</p><p>
Some travel may be required.</p>
</div></div></div></div><div><div><h2 class="jobSectionHeader"><b>
Work Location</b></h2><div><br>
<div><div>
</div><p>IU Indianapolis</p><p>
This position is eligible for a hybrid schedule (mix between remote and in-person work), subject to change in the future based on university policy and business needs.</p>
</div></div></div></div><div><div><h2 class="jobSectionHeader"><b>
Work Hours</b></h2><div><br>
<div><div>
</div><p>25-29 hours per week</p>
</div></div></div></div><div><div><h2 class="jobSectionHeader"><b>
Benefits Overview</b></h2><div><br>
<div><div>
</div><p>For full-time staff employees, Indiana University offers a wide array of benefits including:</p><ul><li>
Comprehensive medical and dental insurance</li><li>
Health savings account with generous IU contributions</li><li>
Healthcare and dependent care flexible spending accounts</li><li>
Basic group life insurance paid by IU</li><li>
Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death &amp; dismemberment insurance</li><li>
Base retirement plan with generous IU contributions, subject to vesting</li><li>
Voluntary supplemental retirement plan options</li><li>
Tuition subsidy for employees and family members taking IU courses</li><li>
10 paid holidays plus a paid winter break each year</li><li>
Generous paid time off plans</li><li>
Paid leave for new parents and IU-sponsored volunteer events</li><li>
Employee assistance program (EAP)</li></ul><p>
Learn more about our benefits by reviewing the IU Benefit Programs Brochure.</p>
</div></div></div></div><div><div><h2 class="jobSectionHeader"><b>
Job Classification</b></h2><div><br>
<div><div>
</div><p>Career Level: Part Time Employee</p><p>
FLSA: Nonexempt</p><p>
Job Function: Part Time Employee</p><p>
Job Family: Part Time Employee
</p>Click here to learn more about Indiana University's Job Framework.
</div></div></div></div><div><div><h2 class="jobSectionHeader"><b>Posting Disclaimer</b></h2><div><br>
<div><div>
</div><p>This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.</p><p>
If you wish to include a cover letter, you may include it with your resume when uploading attachments.</p>
</div></div></div></div><div><div><h2 class="jobSectionHeader"><b>
Equal Employment Opportunity</b></h2><div><br>
<div><div>
</div><p>Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information.</p>
</div></div></div></div><div><div><h2 class="jobSectionHeader"><b>
Campus Safety and Security</b></h2><div><br>
<div><div>
</div><p>The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.</p>
</div></div></div></div><div><div><h2 class="jobSectionHeader"><b>
Contact Us</b></h2><div><br>
<div><div>
</div><p>Request Support<br>
Telephone: 812-856-1234</p></div></div></div></div></div>

Part-Time Digital Marketing Specialist

LosReyes Apparel, LLC

<p><b>Job Overview </b></p><p>LosReyes is seeking a creative and data-driven Content Marketing and Social Media Specialist to join our team. In this role, you&rsquo;ll design and execute integrated marketing campaigns, manage our social media and email content, and help drive growth through targeted sales initiatives. The ideal candidate will have a strong understanding of social media platforms, digital marketing trends, and content creation techniques.</p><p><b>Responsibilities</b></p><ul><li>Assist with the design and execution of social&#8209;media campaigns and create weekly and monthly editorial calendars.</li><li>Create and distribute engaging content such as blog posts, infographics, videos, press releases and email newsletters.</li><li>Conduct market research to identify consumer trends and inform content strategy.</li><li>Manage and optimize the content calendar and feed plan; apply SEO techniques and collaborate with the marketing team on campaigns.</li><li>Build segmented email lists and support targeted email campaigns.</li><li>Track and analyze social&#8209;media and email performance metrics, preparing reports and recommendations.</li><li>Create compelling graphics and short&#8209;form videos to ensure visual clarity and attract new customers.</li><li>Respond to comments and messages, participate in brainstorming sessions, and assist with photo/video shoots and influencer partnerships.</li><li>Collect and analyze data, prepare marketing proposals or presentations, and propose adjustments to marketing strategies.</li></ul><p><b>Skills</b></p><ul><li>Pursuing or completed a degree in Marketing, Communications, or a related field.</li><li>Creativity and problem&#8209;solving that brings fresh ideas for campaigns, contests and collaborations, and can integrate trending topics into the brand&rsquo;s narrative.</li><li>Basic understanding of SEO.</li><li>Familiarity with social&#8209;media platforms and digital marketing tools.</li><li>Strong written communication skills; able to engage with audiences, collaborate with teammates and manage feedback.</li><li>Comfortable analyzing data and using insights to refine marketing strategies.</li></ul><p>Job Types: Full-time, Part-time, Internship</p><p>Pay: $15.00 - $25.00 per hour</p><p>Expected hours: 20 &ndash; 40 per week</p><p>Benefits:</p><ul><li>Flexible schedule</li><li>Paid time off</li></ul><p>Work Location: In person</p>

Content Marketing & Social Media Specialist

Gene B. Glick Company

<div>Overview:
<div>
The Digital Media Manager is responsible for developing and executing the company&rsquo;s and properties&rsquo; digital marketing strategy. This includes website software, web content management, reputation management, social media, search engine marketing programs (SEM), search engine optimization (SEO), generative engine optimization (GEO), digital marketing campaigns and agency/vendor relationships. The Digital Media Manager develops and executes online marketing campaigns to increase brand awareness and drive business goals by managing the company&rsquo;s and properties&rsquo; digital presence across various platforms including, but not limited to, websites, social media, reputation, and advertising channels.
</div>Responsibilities:
<ul><li>Oversees the maintenance and ongoing improvements for website performance, ILS ads, PPC, SEO &amp; GEO.</li><li>
Manage SEO/SEM/GEO activities and provides recommendations based on report results.</li><li>
Administer keyword research, and utilizes Yahoo, Google, Bing Search Engine Marketing, Google Ad Words, and other tools.</li><li>
Manages Digital Marketing Campaign strategy. Plan, launch, and optimize paid and organic advertising campaigns across various platforms, including paid search and social media.</li><li>
Create, organize, and publish engaging content for websites, social media, and other digital channels</li><li>
Directs and maintains on-going improvements and maintenance of the corporate and property websites.</li><li>
Manage the set up and the ongoing performance of Google Analytics and Ad Words, as well as other PPC accounts.</li><li>
Create and execute advanced social media strategy and campaigns fostering audience engagement, including Facebook, Instagram, Twitter, LinkedIn and new/emerging platforms.</li><li>
Curate community marketing materials, blog posts, and social media content.</li><li>
Ensure that all online branding and lead generation activities support the strategic business and revenue goals of the company.</li><li>
Analyze performance of SEO and GEO efforts and implement strategies to increase search engine rankings.</li><li>
Tag and title content to leverage organic search traffic and rankings.
</li><li>Provides expertise into the corporate website structure and content, landing pages and other web-based assets.
</li><li>Manage communication to internal teams about the performance of digital campaign efforts/results.</li><li>
Monitor and analyze campaign performance using analytics to measure success and identify areas for improvement.
</li><li>Create and execute advanced reputation management strategy and campaigns. Monitor online review sites and ensure timely and appropriate responses.
</li><li>Manage website interfaces and integrations for optimal performance including website bot and AI Technology.</li><li>
Stay current on the latest digital marketing trends, tools, and competitor activities.
</li><li>Work closely with internal teams and external partners to ensure a cohesive digital presence.</li><li>
Supervise Digital Media Specialist(s).</li></ul>
Qualifications:
<ul><li>A combination of education, training and experience equal to a Bachelor&rsquo;s degree in digital marketing, or a related field.</li><li>
1 - 2 years&rsquo; professional experience in digital marketing or similar role is preferred.</li><li>
Working knowledge of website design production, techniques, tools, and principles. Experience curating website content. Experience with website management in Rent Caf&eacute; preferred.</li><li>
Demonstrated experience with SEO/SEM/GEO, content marketing, social media marketing, and social media lead generation.</li><li>
Expertise in digital marketing tools, content management systems, social media platforms, and analytics software.</li><li>
Experience with web analytics software (Google Analytics, etc.).</li><li>
Working knowledge of general internet technologies such as HTML, JavaScript and URL structures.</li><li>
Working knowledge of Microsoft Office products, metrics development, reporting/web development, and Adobe products.</li><li>
Ability to research and adapt to the rapidly evolving digital landscape.</li><li>
Excellent verbal and written communication skills and an ability to work independently and in a team environment.</li><li>
Demonstrated experience managing and analyzing projects.
</li><li>Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting aggressive deadlines.</li><li>
Must be able to read and comprehend the English language.</li><li>
Fluent in Spanish is a plus.</li></ul></div>

DIGITAL MEDIA MANAGER

MasterBrand, Inc.

<div>
 <strong>
  Company Description
  <br/>
  <br/>
 </strong>
 For nearly 70 years, MasterBrand has been shaping the places where people come together, enriching lives and creating meaningful memories for our customers. That, combined with our stylish products, expansive dealer and retail network, and dedicated associates, has helped make us the number one North American residential cabinet business. Our unique culture of continuous improvement is based on trusting the tools, empowering the team and moving forward, and is kept alive by our more than 14,000 associates across 20 plus manufacturing facility and offices. Visit www.masterbrand.com to learn more and join us in building great experiences together!
 <br/>
 <br/>
 <strong>
  Job Description
  <br/>
  <br/>
 </strong>
 MasterBrand is seeking a data-driven and detail-oriented Sr. Digital Analytics and Reporting Specialist to join our Digital Marketing team. This role is responsible for measuring, analyzing, and reporting on the performance of digital marketing initiatives across multiple channels.
 <br/>
 <br/>
 This role is responsible for measuring, analyzing, and reporting on the performance of digital marketing initiatives across multiple channels. The ideal candidate will translate complex data into actionable insights that drive strategic decisions and optimize marketing effectiveness across multiple brands.
 <br/>
 <br/>
 <strong>
  Responsibilities:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Demonstrate extensive knowledge in how to optimally configure GA4 properties for in-depth reporting and insights
  </li>
  <li>
   Analyze digital marketing performance across web, social, email, and paid media channels to assess effectiveness and ROI.
  </li>
  <li>
   Develop and maintain dashboards and reports using tools like Google Analytics 4 (GA4) and Looker Studio.
  </li>
  <li>
   Create and implement tagging within Google Tag Manager
  </li>
  <li>
   Track KPIs such as traffic, engagement, conversion rates, ROAS, and customer acquisition cost.
  </li>
  <li>
   Collaborate with cross-functional teams to align analytics with business goals and marketing strategies.
  </li>
  <li>
   Collaborate with MasterBrand&rsquo;s Market Research team to develop insights on consumer behavior, dealer/designer outlook, and website user behavior.
  </li>
  <li>
   Provide insights on customer behavior, journey mapping, and segmentation to inform targeting and personalization.
  </li>
  <li>
   Benchmark performance against competitors and industry standards.
  </li>
  <li>
   Support SEO and inbound marketing efforts with performance data and keyword analysis.
  </li>
  <li>
   Present findings and recommendations to stakeholders in a clear, compelling manner.
  </li>
  <li>
   Ability and eagerness to understand MasterBrand go-to-market strategy and brands
  </li>
  <li>
   Ability and eagerness to understand brand objectives and translate them into strategic, creative digital approaches
  </li>
  <li>
   Manage the execution of campaigns and tactics through cross-functional business and technical teams
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Characteristics &amp; Attributes
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Analytics driven &ndash; Understand what story our web analytics are telling about content performance and site user needs. And always want to know more.
  </li>
  <li>
   Creative - A passion for communicating our story performance out to the business to help shape strategy and highlight opportunities for growth and improvement.
  </li>
  <li>
   Proactive &ndash; A self-starter who is comfortable developing strategy in partnership with Brand teams, setting goals, and delivering results
  </li>
  <li>
   Solutions oriented - Be able to adequately assess and prioritize business needs and translate those into thoughtful and creative execution
  </li>
  <li>
   Communication focused &ndash; Have a passion for communicating clearly and directly with strong written, verbal and presentation skills
  </li>
  <li>
   Collaborative &ndash; Value the insights and knowledge of those around you, as well has have the ability to influence and lead cross functional teams
  </li>
  <li>
   Growth focused &ndash; Be eager to learn the industry and grow
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Business Analytics, Statistics, or a related field.
  </li>
  <li>
   5+ years of experience in digital marketing analytics or a similar role.
  </li>
  <li>
   Proficiency in GA4, Google Tag Manager, Google Search Console, Looker Studio, and Excel.
  </li>
  <li>
   Familiarity with SEO tools (e.g., SEMrush, Ahrefs) and social media analytics.
  </li>
  <li>
   Strong understanding of digital marketing channels and metrics.
  </li>
  <li>
   Experience with data visualization and storytelling.
  </li>
  <li>
   Excellent analytical, organizational, and communication skills.
  </li>
  <li>
   Knowledge of SQL or other data querying languages is a plus.
  </li>
  <li>
   Certification in Google Analytics or similar platforms.
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Additional Information
  <br/>
  <br/>
 </strong>
 <strong>
  Equal Employment Opportunity
  <br/>
  <br/>
 </strong>
 MasterBrand Cabinets LLC is an equal opportunity employer. MasterBrand Cabinets LLC&rsquo;s policy is not to discriminate against any applicant or employee based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, military status, sexual orientation, genetic history or information, or any other basis protected by federal, state or local laws. MasterBrand Cabinets LLC also prohibits harassment of applicants or employees based on any of these protected categories. It is also MasterBrand Cabinets LLC&rsquo;s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.
 <br/>
 <br/>
 <strong>
  Reasonable Accommodations
  <br/>
  <br/>
 </strong>
 MasterBrand Cabinets LLC is committed to working with and providing reasonable accommodations to individuals with disabilities. If you have a disability and wish to discuss potential accommodations related to applying for employment, please contact us at staffing@masterbrand.com.
</div>


Sr. Digital Analytics Reporting Specialist

Ivy Tech Community College

<div>Job Title: Director of Digital Marketing<br>
Location: Indianapolis - Downtown Campus<br>
Job Type: Full-time<br>
Classification: E-2<br>
Salary Range: $65,000 - $70,000 (based on experience)<br>
Reports To: Executive Director, Marketing &amp; Communications<br>
Supervision Given: Potential to manage future staff or student interns.<br>
<br>
Who We Are:<br>
We are an open-access college that fuels Indiana&rsquo;s economy through excellence in teaching and proactive engagement with industry and community partners, embedded in a culture of innovation that empowers all students to learn and succeed. We are &ldquo;higher education at the speed of life!&rdquo;<br>
<br>
Our Values:<br>
<ul><li>Empathy: We stand with our students, partners, and communities.</li><li>Integrity: We treat all with dignity and respect.</li><li>Accountability: We deliver on our commitments.</li><li>Agility: We innovate, iterate, and transform.</li><li>Connectivity: We connect with partners to strengthen communities and ensure student success for all.</li></ul><div></div><div>
General Purpose and Scope of Position:</div><div>
At the direction of the Chancellor Ivy Tech-Indianapolis, this position is part of the Indianapolis Marketing and Communications team.</div><div></div><div>
The Director of Digital Marketing will take the lead in developing successful, long-term digital marketing strategies for our Indianapolis campus. They should possess in-depth marketing experience and a passion for digital technologies. They will work closely with different teams to ensure consistency through all digital marketing channels and with internal teams and agency partners to effectively and efficiently drive online conversions.</div><div></div><div>
They are responsible for producing creative video, photography, social media content, emails, and digital marketing strategies to engage the campus community, current and prospective students and their families, stakeholders across the service area, and the many audiences interested in the activities of Ivy Tech-Indianapolis.</div><div></div><div>
The Director of Digital Marketing should provide forward-thinking ideas and will oversee the management of the Indianapolis campus&rsquo; website pages, social media (organic and paid), email campaigns, paid digital advertising, and blogs and events as they pertain to digital implementation.</div><div></div><div>
Required Skills &amp; Competencies:</div><ul><li>
Technical Skills: Proficiency in Microsoft Outlook, website content management systems, Search Engine Optimization (SEO), Google Analytics, email marketing platforms (e.g. MailChimp, Salesforce Marketing Cloud), social media management tools (e.g., Hootsuite), and working use of a project management software (e.g. Workzone).</li><li>
Communication Skills: Strong verbal and written communication, with a knowledge of editorial standards and Associated Press style.</li><li>
Creativity &amp; Visual Design: Demonstrated ability to create compelling digital content with a focus on multimedia storytelling.</li><li>
Project Management: Experience managing multiple digital projects with tight deadlines in a fast-paced environment.</li><li>
Problem-Solving: Ability to identify challenges, develop solutions, and adjust strategies for better results.</li><li>
Interpersonal Skills: Ability to work collaboratively with diverse teams and inspire other communicators.</li></ul><div></div><div>
Preferred Skills &amp; Qualifications:</div><ul><li>
A strong understanding of higher education marketing trends and challenges.</li></ul><div></div><div>
The following is not to be construed as an exhaustive list. Other duties logically associated with this position may be assigned. All responsibilities will be conducted within the parameters of the Family Educational Rights and Privacy Act (FERPA), other applicable regulatory requirements, and professional standards.</div><div></div><div>
Key Skills and Responsibilities:</div><ul><li>
Strategic Planning &amp; Execution<ul><li>
Develop and implement long-term digital marketing strategies that align with the campus's goals.</li><li>
Set measurable KPIs for digital campaigns and continuously monitor and optimize performance.</li><li>
Innovate and lead digital campaigns across multiple platforms (web, social media, email, video, etc.).</li></ul></li><li>
Digital Marketing Expertise<ul><li>
Manage paid and organic social media campaigns on platforms such as Facebook, Instagram, Snapchat, etc.</li><li>
Create targeted, lifecycle-based marketing programs (lead generation, retention) for prospects and students.</li><li>
Utilize digital tools such as SEO, Google Analytics, and social media management platforms like Hootsuite to drive performance.</li></ul></li><li>
Creative Content Development<ul><li>
In collaboration with the Director of Content Marketing, oversee the creation of digital content, including video, photography, social media posts, emails, and blogs, that engage current and prospective students and stakeholders.</li><li>
Guide teams to produce engaging multimedia stories with a strong visual aesthetic, ensuring content is optimized for mobile and digital platforms.</li></ul></li><li>
Project Management &amp; Collaboration<ul><li>
Work collaboratively with marketing, IT, and other internal teams to ensure synchronization across all digital efforts.</li><li>
Manage budgets for all digital marketing initiatives and track ROI to propose optimization strategies.</li><li>
Lead or assist in the coordination of events, ensuring digital marketing strategies are incorporated.</li></ul></li><li>
Technology &amp; Innovation<ul><li>
Stay current with emerging digital trends, tools, and technologies to enhance marketing efforts and improve productivity.</li><li>
Utilize tools like Salesforce Marketing Cloud to manage campaigns and automate processes.</li></ul></li><li>
Reporting &amp; Analysis<ul><li>
Analyze digital marketing metrics to measure campaign success and adjust strategies accordingly.</li><li>
Provide regular reports on digital metrics and campaign performance to stakeholders, identifying areas for improvement.</li></ul></li><li>
Leadership &amp; Supervision<ul><li>
Potentially manage a future team member(s) and/or student interns.</li><li>
Communicate effectively with internal and external stakeholders to address challenges and scope creep in projects.</li></ul></li></ul><div></div><div>
Required Education &amp; Experience:</div><ul><li>
Education: Associate or bachelor&rsquo;s degree in marketing, advertising, communications, or a related field.</li><li>
Experience: 3-5+ years of experience in digital marketing, including hands-on experience with web pages, email marketing, social media, video content, and digital advertising.</li></ul><div></div><div>
Ivy Tech Community College is an accredited, equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, national origin, marital status, religion, sex, gender, sexual orientation, gender identity, disability, age or veteran status. As required by Title IX of the Education Amendments of 1972, Ivy Tech Community College does not discriminate on the basis of sex, including sexual harassment in its educational programs and activities, including employment and admissions. Questions specific to Title IX may be referred to the College&rsquo;s Title IX Coordinator or to the US Department of Education Office of Civil Rights.</div></div>

Director of Digital Marketing

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