digital marketing specialist Jobs in Indianapolis

digital marketing specialist

digital media manager Jobs in Indianapolis

digital media manager

executive director, integrated marketing & communications Jobs in Indianapolis

executive director, integrated marketing & communications

executive director, surgical marketing Jobs in Indianapolis

executive director, surgical marketing

marketing vp - sr director of ecommerce Jobs in Indianapolis

marketing vp - sr director of ecommerce

director of digital marketing

Ivy Tech Community College

<div>Job Title: Director of Digital Marketing 
Location: Indianapolis - Downtown Campus 
Job Type: Full-time 
Classification: E-2 
Salary Range: $65,000 - $70,000 (based on experience) 
Reports To: Executive Director, Marketing &amp; Communications 
Supervision Given: Potential to manage future staff or student interns. 
 
Who We Are: 
We are an open-access college that fuels Indiana&rsquo;s economy through excellence in teaching and proactive engagement with industry and community partners, embedded in a culture of innovation that empowers all students to learn and succeed. We are &ldquo;higher education at the speed of life!&rdquo; 
 
Our Values: 
<ul><li>Empathy: We stand with our students, partners, and communities.</li><li>Integrity: We treat all with dignity and respect.</li><li>Accountability: We deliver on our commitments.</li><li>Agility: We innovate, iterate, and transform.</li><li>Connectivity: We connect with partners to strengthen communities and ensure student success for all.</li></ul><div></div><div>
General Purpose and Scope of Position:</div><div>
At the direction of the Chancellor Ivy Tech-Indianapolis, this position is part of the Indianapolis Marketing and Communications team.</div><div></div><div>
The Director of Digital Marketing will take the lead in developing successful, long-term digital marketing strategies for our Indianapolis campus. They should possess in-depth marketing experience and a passion for digital technologies. They will work closely with different teams to ensure consistency through all digital marketing channels and with internal teams and agency partners to effectively and efficiently drive online conversions.</div><div></div><div>
They are responsible for producing creative video, photography, social media content, emails, and digital marketing strategies to engage the campus community, current and prospective students and their families, stakeholders across the service area, and the many audiences interested in the activities of Ivy Tech-Indianapolis.</div><div></div><div>
The Director of Digital Marketing should provide forward-thinking ideas and will oversee the management of the Indianapolis campus&rsquo; website pages, social media (organic and paid), email campaigns, paid digital advertising, and blogs and events as they pertain to digital implementation.</div><div></div><div>
Required Skills &amp; Competencies:</div><ul><li>
Technical Skills: Proficiency in Microsoft Outlook, website content management systems, Search Engine Optimization (SEO), Google Analytics, email marketing platforms (e.g. MailChimp, Salesforce Marketing Cloud), social media management tools (e.g., Hootsuite), and working use of a project management software (e.g. Workzone).</li><li>
Communication Skills: Strong verbal and written communication, with a knowledge of editorial standards and Associated Press style.</li><li>
Creativity &amp; Visual Design: Demonstrated ability to create compelling digital content with a focus on multimedia storytelling.</li><li>
Project Management: Experience managing multiple digital projects with tight deadlines in a fast-paced environment.</li><li>
Problem-Solving: Ability to identify challenges, develop solutions, and adjust strategies for better results.</li><li>
Interpersonal Skills: Ability to work collaboratively with diverse teams and inspire other communicators.</li></ul><div></div><div>
Preferred Skills &amp; Qualifications:</div><ul><li>
A strong understanding of higher education marketing trends and challenges.</li></ul><div></div><div>
The following is not to be construed as an exhaustive list. Other duties logically associated with this position may be assigned. All responsibilities will be conducted within the parameters of the Family Educational Rights and Privacy Act (FERPA), other applicable regulatory requirements, and professional standards.</div><div></div><div>
Key Skills and Responsibilities:</div><ul><li>
Strategic Planning &amp; Execution<ul><li>
Develop and implement long-term digital marketing strategies that align with the campus's goals.</li><li>
Set measurable KPIs for digital campaigns and continuously monitor and optimize performance.</li><li>
Innovate and lead digital campaigns across multiple platforms (web, social media, email, video, etc.).</li></ul></li><li>
Digital Marketing Expertise<ul><li>
Manage paid and organic social media campaigns on platforms such as Facebook, Instagram, Snapchat, etc.</li><li>
Create targeted, lifecycle-based marketing programs (lead generation, retention) for prospects and students.</li><li>
Utilize digital tools such as SEO, Google Analytics, and social media management platforms like Hootsuite to drive performance.</li></ul></li><li>
Creative Content Development<ul><li>
In collaboration with the Director of Content Marketing, oversee the creation of digital content, including video, photography, social media posts, emails, and blogs, that engage current and prospective students and stakeholders.</li><li>
Guide teams to produce engaging multimedia stories with a strong visual aesthetic, ensuring content is optimized for mobile and digital platforms.</li></ul></li><li>
Project Management &amp; Collaboration<ul><li>
Work collaboratively with marketing, IT, and other internal teams to ensure synchronization across all digital efforts.</li><li>
Manage budgets for all digital marketing initiatives and track ROI to propose optimization strategies.</li><li>
Lead or assist in the coordination of events, ensuring digital marketing strategies are incorporated.</li></ul></li><li>
Technology &amp; Innovation<ul><li>
Stay current with emerging digital trends, tools, and technologies to enhance marketing efforts and improve productivity.</li><li>
Utilize tools like Salesforce Marketing Cloud to manage campaigns and automate processes.</li></ul></li><li>
Reporting &amp; Analysis<ul><li>
Analyze digital marketing metrics to measure campaign success and adjust strategies accordingly.</li><li>
Provide regular reports on digital metrics and campaign performance to stakeholders, identifying areas for improvement.</li></ul></li><li>
Leadership &amp; Supervision<ul><li>
Potentially manage a future team member(s) and/or student interns.</li><li>
Communicate effectively with internal and external stakeholders to address challenges and scope creep in projects.</li></ul></li></ul><div></div><div>
Required Education &amp; Experience:</div><ul><li>
Education: Associate or bachelor&rsquo;s degree in marketing, advertising, communications, or a related field.</li><li>
Experience: 3-5+ years of experience in digital marketing, including hands-on experience with web pages, email marketing, social media, video content, and digital advertising.</li></ul><div></div><div>
Ivy Tech Community College is an accredited, equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, national origin, marital status, religion, sex, gender, sexual orientation, gender identity, disability, age or veteran status. As required by Title IX of the Education Amendments of 1972, Ivy Tech Community College does not discriminate on the basis of sex, including sexual harassment in its educational programs and activities, including employment and admissions. Questions specific to Title IX may be referred to the College&rsquo;s Title IX Coordinator or to the US Department of Education Office of Civil Rights.</div></div>

Director of Digital Marketing

TrendyMinds

<div>Executive Director, Integrated Marketing &amp; Communications

We are seeking a highly skilled and experienced Executive Director, Integrated Marketing &amp; Communications to lead integrated marketing and communications strategies for clients in the financial services and insurance sectors.

This role is pivotal in shaping brand narratives, enhancing reputations, and driving measurable impact through integrated marketing and communications strategies across channels, including paid media (digital and traditional), owned channels (web, social, email), and earned media (including media relations and influencer engagement). 
The ideal candidate brings deep sector expertise, strong executive presence, and a proven ability to counsel C-suite leaders while also leading the execution of integrated campaigns. You are equally adept at strategic planning and tactical delivery. You can craft compelling content, optimize paid and owned channels, activate media and influencer partnerships, and guide teams to deliver programs that enhance brand equity, generate measurable business outcomes, and build stakeholder trust. 
At TrendyMinds, we deliver comprehensive marketing and communications solutions that fuel business growth and elevate visibility in competitive markets. You will work across service lines, including Strategic, Creative, and Interactive, while leading initiatives that amplify client voice, reputation, and leadership in the marketplace. 
Responsibilities

Integrated Marketing &amp; Communications Strategy
<ul>
<li>Develop and oversee integrated marketing and communications plans that align with client business objectives in highly regulated industries.</li>
<li>Lead brand and reputation management efforts, including proactive positioning, reputation management, and storytelling tailored to financial services and insurance.</li>
<li>Ensure channel integration and consistency across paid media (digital and traditional), owned platforms (web, email, social), and earned media (PR, influencer, partnerships).</li> 
</ul>
Marketing Campaigns &amp; Performance
<ul>
<li>Partner with internal teams to develop and optimize campaigns across digital and traditional channels.</li>
<li>Leverage SEO, SEM, and content marketing to drive visibility, audience engagement, and enhance reputation.</li>
<li>Establish KPIs and oversee campaign measurement and optimization.</li>
<li>Align marketing strategies with growth goals to maximize opportunities for clients.</li> 
</ul>
Media, Stakeholder, &amp; Audience Engagement
<ul>
<li>Cultivate strong relationships with trade media, business press, influencers, and key industry stakeholders.</li>
<li>Help secure meaningful media coverage, thought leadership placements, and influencer activations that integrate with broader marketing campaigns.</li>
<li>Advise senior leaders on executive visibility, brand-building, and demand generation strategies spanning public speaking, media interviews, digital thought leadership, and targeted marketing.</li> 
</ul>
Content &amp; Campaign Development
<ul>
<li>Partner in the creation of compelling, sector-relevant content across paid, owned, and earned channels, including ad campaigns, landing pages, SEO-driven web content, social campaigns, press releases, and thought leadership pieces.</li>
<li>Shape messaging frameworks and storytelling approaches that connect marketing and communications goals to business outcomes.</li>
<li>Ensure alignment of campaigns with compliance requirements, brand standards, and measurable marketing objectives.</li> 
</ul>
Client Leadership &amp; Growth
<ul>
<li>Serve as a senior point of contact for integrated marketing and communications programs.</li>
Build and sustain trusted client relationships by providing proactive, solutions-oriented counsel that connects reputation management with marketing performance. 
<li>
</li>
<li>Identify opportunities for account growth and new business development by demonstrating integrated value across paid, earned, and owned strategies.</li> 
</ul>
Team Leadership
<ul>
<li>Lead and mentor professionals across marketing and communications disciplines, fostering collaboration and growth.</li>
<li>Provide strategic direction and clear feedback to elevate campaign performance and communications impact.</li>
<li>Guide teams in balancing proactive storytelling, campaign execution, and real-time reputation and performance management.</li></ul> 


What you'll need
<ul>
<li>10+ years of progressive experience in integrated marketing, communications, and reputation management within an agency or corporate setting, ideally in financial services or insurance.</li>
<li>Proven ability to manage executive-level communications, brand positioning, and reputation management with composure and strategic clarity.</li>
<li>Demonstrated success leading campaigns across paid media, owned platforms, and earned media.</li>
<li>Strong background in stakeholder engagement, executive visibility, and digital reputation management strategies, such as SEO, SEM, and content marketing.</li>
<li>Exceptional storytelling, content development, and presentation skills, with the ability to translate complex information into compelling narratives and measurable marketing outcomes.</li>
<li>Experience using analytics and performance data to optimize campaigns and report on ROI.</li>
<li>Proven track record in managing and mentoring teams across marketing and communications disciplines.</li>
<li>Bachelor&rsquo;s degree in Marketing, Communications, Public Relations, or related field. An advanced degree is a plus.</li></ul></div>

Executive Director, Integrated Marketing & Communications

Herff Jones, LLC

Position: Director of eCommerce
 Location: Indianapolis, Indiana or Remote
 Starting Pay: $140-220K per year DOE
 
THE MOST TRUSTED NAME IN CELEBRATING STUDENT MILESTONES – HERFF JONES
 Herff Jones is the leading provider of graduation and educational products and services designed to inspire achievement and create memorable experiences for students. Herff Jones' products include class rings and jewelry, caps and gowns, diplomas, frames, announcements, and Greek accessories as well as motivation and recognition programs. Since 1920, our team has worked alongside students, faculty, and staff on campuses nationwide to help build a stronger community and celebrate student milestones. Our continued success relies on hiring extraordinary talent, with a passion for making a difference and eagerness to roll up the sleeves, to help us write the story of our next 100 years.
 
Herff Jones is in the middle of an exciting companywide transformation, and we’re looking for a director of eCommerce to help build the digital foundation for our future. In this role, you’ll lead the strategy and execution of our eCommerce vision across all product lines—graduation, jewelry, regalia, and more—while shaping how students, parents, alumni, and schools experience our brand online.
 This is a unique opportunity to design and grow a modern digital commerce platform in a complex B2B and B2C environment. You’ll balance consumer-facing experiences with institutional needs, while also enabling and empowering our independent sales representatives and channel partners.
 We’re looking for a strategic, data-driven leader who can see the big picture and isn’t afraid to roll up their sleeves. You’ll collaborate across sales, marketing, technology, and operations to drive growth, streamline digital transactions, and bring innovative ideas to market. Most importantly, you’ll play a pivotal role in accelerating our digital transformation and creating new ways to engage and serve our customers.
 
What we want you to accomplish: 
<ul>
<li>Develop and execute a companywide eCommerce strategy that aligns with Herff Jones’ overall business objectives and growth goals.</li>
<li>Elevate the customer experience by creating a seamless, user-friendly, and mobile-optimized online journey for students, parents, alumni, and schools.</li>
<li>Drive digital revenue growth by expanding online sales channels, improving conversion rates, and introducing new digital offerings.</li>
<li>Lead eCommerce innovation by staying ahead of consumer trends, digital marketing strategies, and emerging technologies in retail and education markets.</li>
<li>Integrate eCommerce with our sales teams and ISP model, ensuring digital tools complement and enhance the efforts of independent sales partners.</li>
<li>Strengthen cross-functional alignment with channel, marketing, product, operations, and IT to ensure smooth execution of eCommerce initiatives.</li>
<li>Leverage analytics and data-driven insights to optimize site performance, improve customer engagement, and inform strategic decisions.</li>
<li>Collaborate with marketing teams to expand & enhance digital marketing and merchandising capabilities, including SEO, paid media, personalization, and product presentation, to maximize reach and relevance.</li>
<li>Enhance operational excellence by streamlining order management, fulfillment, and customer service processes within the eCommerce channel.</li>
<li>Build and lead a culture of continuous improvement by testing, measuring, and iterating on digital initiatives to accelerate growth.</li>
</ul>
Core Activities: 
<ul>
<li>Define and own the companywide eCommerce roadmap, ensuring alignment with overall business priorities.</li>
<li>Identify growth opportunities across products & services (graduation, jewelry, regalia, and accessories) and translate them into actionable digital initiatives.</li>
<li>Oversee the design and continuous improvement of the online customer journey, with a focus on mobile-first experiences.</li>
<li>Implement personalization, bundling, and upsell strategies to increase engagement and basket size.</li>
<li>Manage online sales performance by monitoring conversion rates, average order value, and other key KPIs.</li>
<li>Drive adoption of new digital products, services, and payment solutions that expand customer choice and convenience.</li>
<li>Partner with sales representatives to ensure eCommerce complements in-person selling and enhances the ISP to customer relationship.</li>
<li>Collaborate with Marketing on campaigns, SEO, paid media, and promotions to increase site traffic and engagement.</li>
<li>Work with IT, Product, and Operations to ensure seamless integration of systems, fulfillment processes, and customer support.</li>
<li>Establish reporting and analytics dashboards to track digital performance and identify improvement opportunities.</li>
<li>Conduct A/B testing, analyze site traffic, and leverage customer feedback to guide optimizations.</li>
</ul>
Success Indicators: 
<ul>
<li>Demonstrated success in leading eCommerce strategy and execution within a mid-to-large sized organization.</li>
<li>Track record of implementing long-term, scalable digital commerce strategies that drove measurable revenue growth.</li>
<li>Strong ability to build and sustain relationships across functions (sales, marketing, IT, operations, product) and geographies using in-person and digital mediums.</li>
<li>Ability to operate and succeed in fast-changing, undefined, or rapidly scaling environments.</li>
<li>Experience in both B2B and B2C environments, with familiarity in supporting a 1099 sales model considered a strong plus</li>
</ul>
Education / Certifications Required: 
<ul>
<li>Bachelor’s degree required in Business, Marketing, eCommerce, Digital Marketing, Information Systems, or a related field.</li>
<li>Master’s degree (MBA or related) preferred but not required, with emphasis on strategy, digital commerce, or marketing.</li>
<li>Minimum of ten years of experience in B2B eCommerce or digital sales enablement, with at least 3 years in a leadership role.</li>
</ul>
About Herff Jones: 
Indianapolis-based Herff Jones is the leading provider of graduation and educational products and services designed to inspire achievement and create memorable experiences for students. Herff Jones’ products include class rings and jewelry, caps and gowns, diplomas, and announcements as well as motivation and recognition programs. Focused on building long-term relationships through a nationwide network of students and sales partners, the professionals at Herff Jones have been helping elevate the student experience throughout the lifelong journey of education for more than 100 years. For more information about Herff Jones, please visit www.herffjones.com.
 Herff Jones, Inc. and its affiliates are equal opportunity employers and maintain affirmative action plans to recruit, retain, develop, and promote qualified individuals without unlawful consideration of race, gender, gender identity, color, religion, sexual orientation, national origin, age, disability, citizenship status, veteran status, or any other characteristic protected by federal, state, or local law. Herff Jones strives to maintain a work environment free from unlawful discrimination and harassment, where associates are treated with respect and dignity.
 Any employment agency, person or entity that submits a résumé onto this career site or to a hiring manager does so with the understanding that the applicant's résumé will become the property of Herff Jones. Herff Jones will have the right to hire that applicant at its discretion without any fee owed to the submission to employment agency, person, or entity.

Marketing VP - Sr Director of eCommerce

Gene B. Glick Company

<div>Overview:
<div>
The Digital Media Manager is responsible for developing and executing the company&rsquo;s and properties&rsquo; digital marketing strategy. This includes website software, web content management, reputation management, social media, search engine marketing programs (SEM), search engine optimization (SEO), generative engine optimization (GEO), digital marketing campaigns and agency/vendor relationships. The Digital Media Manager develops and executes online marketing campaigns to increase brand awareness and drive business goals by managing the company&rsquo;s and properties&rsquo; digital presence across various platforms including, but not limited to, websites, social media, reputation, and advertising channels.
</div>Responsibilities:
<ul><li>Oversees the maintenance and ongoing improvements for website performance, ILS ads, PPC, SEO &amp; GEO.</li><li>
Manage SEO/SEM/GEO activities and provides recommendations based on report results.</li><li>
Administer keyword research, and utilizes Yahoo, Google, Bing Search Engine Marketing, Google Ad Words, and other tools.</li><li>
Manages Digital Marketing Campaign strategy. Plan, launch, and optimize paid and organic advertising campaigns across various platforms, including paid search and social media.</li><li>
Create, organize, and publish engaging content for websites, social media, and other digital channels</li><li>
Directs and maintains on-going improvements and maintenance of the corporate and property websites.</li><li>
Manage the set up and the ongoing performance of Google Analytics and Ad Words, as well as other PPC accounts.</li><li>
Create and execute advanced social media strategy and campaigns fostering audience engagement, including Facebook, Instagram, Twitter, LinkedIn and new/emerging platforms.</li><li>
Curate community marketing materials, blog posts, and social media content.</li><li>
Ensure that all online branding and lead generation activities support the strategic business and revenue goals of the company.</li><li>
Analyze performance of SEO and GEO efforts and implement strategies to increase search engine rankings.</li><li>
Tag and title content to leverage organic search traffic and rankings.
</li><li>Provides expertise into the corporate website structure and content, landing pages and other web-based assets.
</li><li>Manage communication to internal teams about the performance of digital campaign efforts/results.</li><li>
Monitor and analyze campaign performance using analytics to measure success and identify areas for improvement.
</li><li>Create and execute advanced reputation management strategy and campaigns. Monitor online review sites and ensure timely and appropriate responses.
</li><li>Manage website interfaces and integrations for optimal performance including website bot and AI Technology.</li><li>
Stay current on the latest digital marketing trends, tools, and competitor activities.
</li><li>Work closely with internal teams and external partners to ensure a cohesive digital presence.</li><li>
Supervise Digital Media Specialist(s).</li></ul>
Qualifications:
<ul><li>A combination of education, training and experience equal to a Bachelor&rsquo;s degree in digital marketing, or a related field.</li><li>
1 - 2 years&rsquo; professional experience in digital marketing or similar role is preferred.</li><li>
Working knowledge of website design production, techniques, tools, and principles. Experience curating website content. Experience with website management in Rent Caf&eacute; preferred.</li><li>
Demonstrated experience with SEO/SEM/GEO, content marketing, social media marketing, and social media lead generation.</li><li>
Expertise in digital marketing tools, content management systems, social media platforms, and analytics software.</li><li>
Experience with web analytics software (Google Analytics, etc.).</li><li>
Working knowledge of general internet technologies such as HTML, JavaScript and URL structures.</li><li>
Working knowledge of Microsoft Office products, metrics development, reporting/web development, and Adobe products.</li><li>
Ability to research and adapt to the rapidly evolving digital landscape.</li><li>
Excellent verbal and written communication skills and an ability to work independently and in a team environment.</li><li>
Demonstrated experience managing and analyzing projects.
</li><li>Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting aggressive deadlines.</li><li>
Must be able to read and comprehend the English language.</li><li>
Fluent in Spanish is a plus.</li></ul></div>

DIGITAL MEDIA MANAGER

Copper Mountain Technologies

Summary of Position Functions We are seeking a highly motivated and results-driven Digital Marketing Specialist to join our technical marketing team. This role blends content creation, PR, SEO, and asset management, requiring creativity, analytical skills, and collaboration with our engineering and marketing teams. The ideal candidate has experience marketing technical B2B products. Copper Mountain Technologies is a company manufacturing hard tech test equipment and the professional that will be a best fit with the position is someone interested in working for a business dealing in advanced technologies.Essential Position Functions <ul><li>Collaboration &amp; Content: Collaborate with engineers to create and publish content for the website, press releases, guest posts, and social channels. A general understanding of website user experience and media editing for imagery and video is needed.</li><li>PR Strategy: Develop PR strategies to increase brand recognition, strengthen reputation, and support SEO backlinking. This will include writing and distributing press releases, strategic community engagement, and collaborating on event and trade show PR planning.</li><li>Asset Management: Manage and optimize graphic and video content for print and digital uses, including the website, social media, SEM ads, and product catalogs. Some graphic design knowledge is required, and digital marketing specialist will work collaboratively with agency partners for photography, videography, and graphic design projects.</li><li>Social Media Marketing: Manage social media campaigns across relevant platforms (e.g., LinkedIn, X/Twitter, Facebook, and others) to build brand awareness and engagement. Analyze performance metrics and optimize campaigns.</li><li>Research and Reporting: Regularly track, analyze, and report on digital marketing performance and opportunities using tools such as Google Analytics, SEMrush, or similar platforms. Provide actionable insights and recommendations for optimization in line with customer segments and industry trends.</li></ul>Note:&#8239; The statements contained herein describe the essential functions of this&#8239;position but&#8239;should not be considered to be an all-inclusive listing of work requirements. Individuals may perform other duties as assigned including work in other areas to cover absences or relief to equalize peak work periods or otherwise balance the workload.Education and Qualifications<ul><li>Bachelor's degree or equivalent experience in Marketing, Communications, Business, or a related field.</li><li>2+ years of experience in digital marketing or a related role.</li><li>Proven track record of successful digital marketing campaigns, particularly in content marketing and PR.</li></ul>Knowledge, Skills, and Abilities <ul><li>Digital Marketing Experience: Solid understanding of key digital marketing elements including content creation, SEO copywriting, and graphic layout.</li><li>Project Management: Ability to manage multiple campaigns and tasks simultaneously, ensuring deadlines are met without compromising quality.</li><li>PR management: In-depth knowledge of public relations best practices, community engagement, and press relations. Must have experience writing and publishing press releases.</li><li>Data and Research Tools: Proficiency in using Google Analytics, SEMrush, AI tools (e.g., ChatGPT), and social media for content ideation and analysis.</li><li>Design and Asset Management: Proficiency in Adobe Photoshop, Acrobat, and Premiere Pro, or equivalent programs. Familiarity with digital asset management for tagging and maintaining a repository of multimedia for broad company usage. Familiarity with WordPress is a plus.</li><li>Creativity &amp; Communication: Strong written and verbal communication skills with an eye for compelling content creation, as well as the ability to interpret data and generate actionable insights.</li><li>Adaptability: Ability to stay current with digital marketing trends, new tools, and technologies, and apply them to improve campaigns.</li></ul>Why Work with Us at Copper Mountain Technologies?At Copper Mountain Technologies, we're revolutionizing the RF test and measurement industry through innovative vector network analyzers. Our mission is to make RF testing more accessible, efficient, and cost-effective for engineers worldwide. CMT is not just creating products &ndash; we're transforming an industry. Our team develops cutting-edge USB- and Ethernet-driven VNAs that are changing how engineers approach RF testing, like even sending a VNA into space on a NASA rocket. Join us in pushing the boundaries of what's possible in RF measurement technology. Collaborate with industry experts and talented engineers. Employees at CMT have access to continuous learning opportunities and professional development. Our team works with cutting-edge technology in RF measurement.Certifications, Licenses, Registrations Valid driver&rsquo;s license.Job Type: Full-timePay: $50,000.00 - $65,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

Digital Marketing Specialist

Bausch & Lomb

<div>Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the worldfrom the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.
Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.
The Executive Director of Marketing, Surgical will report to the Vice President and GM of Surgical. This role will focus on product sales across the Surgical Profile(IOLs, Osmolarity, Equipment). This role will be responsible for leading both the HCP and Consumer engagement activities and individuals should have strong understanding of how to incorporate both HCP and patient insights to create a fully executable marketing plan.
This position will have high visibility to executive level decision makers and require strong leadership to ensure alignment across multiple cross-functional teams. The ideal candidate must have excellent interpersonal skills and is collaborative, organized, agile and visionary.
Responsibilities
Develop, lead and bring to life a brand strategy by working with both internal and external stakeholders
Create and Develop Advisory Board Execution to support the Surgical Business
Partner with Pharma Team for KOL, Customer and Shared Business Initiatives
Work closely with Tradeshow and Conference Teams to provide Branding and Optimal Customer Engagements
Seek and partner with High Performing Ad Agencies that will deliver projects under Budget
Lead and develop upstream and downstream marketing activities for both HCP and Consumers
Lead cross-functional launch team, including Medical, R&amp;D, Sales, Trade, Finance, Operations, PR, Market Research etc.
Build strong relationships and engage with HCPs to gain insights
Work closely with sales/field management to ensure seamless launches
Work closely with R&amp;D to develop a pipeline
Plan, execute and measure brand initiatives
Put together and deliver strong marketing presentations for executive leadership and other stakeholders
Support the development of annual operating plans, delivery of topline sales and development of revenue and expense forecasts
Adept at managing budgets
Ability to build and mentor team to produce results
Qualifications
<ul><li>Bachelors degree in Marketing or related field. MBA/Masters preferred</li>
<li>Marketing experience required, prefer 10+ years</li>
<li>Eye Care marketinga strong plus</li>
<li>Surgical Experience</li>
<li>Drive strategy across broad marketing mix including but not limited to Digital, social media, Print Initiatives</li>
<li>Experience in managing / leading within a complex matrix organization</li>
<li>Ability to work in cross-functional team-based culture</li>
<li>Ability to deliver presentations to Sr. management</li>
<li>Proven skills in the following: HCP and DTC brand marketing, market and competitive analysis, marketing program development, project planning and management, managing financial information required</li>
<li>Domestic Travel required, ability to travel overnight ~20%</li>
</ul>Comprehensive Benefits
We recognize your physical, financial, and emotional wellbeing is a significant part of what allows you to be successful at work and at home. Our generous benefits package includes:
Medical, Dental, and Vision Coverage
Flexible Spending Account (FSA)
Life Insurance
401(k) Savings Plan
Employee Stock Purchase Plan
Employee Assistance Plan (EAP)
Parental Leave Program
Free Bausch + Lomb Contact Lenses
Group Legal Services
Education Assistance Program
Learn more at www.bausch.com
This position may be available in the following location(s):[[location_obj]]; Bridgewater, NJ a plus.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
For U.S. locations that require disclosure of compensation, the starting pay for this role is between [$185,000.00 and $240,000.00]. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors.
U.S. based employees may be eligible for short-term and/or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.
Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms. 

Our Benefit Programs:Employee Benefits: Bausch + Lomb (https://www.bausch.com/careers/benefits/)
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.</div>

Executive Director, Surgical Marketing

Delta Faucet Company

<div>At Delta Faucet, we are committed to transforming everyday experiences with water through innovative products and exceptional service. As a leader in the plumbing industry, we take pride in our dedication to quality, sustainability, and customer satisfaction. We believe that diverse perspectives strengthen our mission to create solutions that inspire and elevate the lives of all our customers. We welcome individuals from all backgrounds to join us on this journey toward inclusivity and excellence.
Your Role at Delta Faucet:
Delta Faucet is looking for a forward-thinking, data-driven Digital Marketing Specialist to support and execute consumer-facing digital marketing strategies for the Delta&reg; brand with a goal of driving brand awareness, engagement, and conversion. In this role, you will support and execute against national digital marketing plans, strategies, and executions across social media, email/CRM, and, as applicable, owned digital properties. Reporting to the Digital Marketing Manager, you will collaborate cross-functionally with Brand, Creative Services, Web, Channel, and Product teams to execute best-in-class digital marketing efforts that align with broader marketing and business goals.
Key Responsibilities (but are not limited to):<ul><li>
Platform Management: With experience, industry best practices, and innovative approaches, manage posting, reporting, and daily community management of priority brand platforms (Instagram, Pinterest, Facebook) and new platforms the brand plans to scale (TikTok, Reddit, etc.).</li><li>
Content Planning: Strategically plan and thoughtfully map out social content monthly, aligning with brand priorities and national marketing plans, aiming to rapidly grow the brand&rsquo;s presence on all platforms and increase in-platform engagement, additional target KPIs, and site traffic from all platforms.</li><li>
Campaign Execution: Intentionally implement and execute against brand campaigns across applicable platforms/mediums in a timely manner, aligning with targeted campaign timing and key brand priorities to achieve planned campaign goals and results.</li><li>
Asset &amp; UGC Management: Continually manage the library of UGC through content requests, approvals, tagging, usage, and performance. Seek out new UGC on a regular basis to grow the library and variety of usable UGC content. Manage creative asset requests in support of key brand initiatives and campaigns.</li><li>
Email/CRM Support: Assist in the creation of branded consumer email communications and journeys that align with brand priorities, pointed toward achieving strong audience engagement.</li><li>
Performance Monitoring &amp; Reporting: Regularly track, analyze, and report on KPIs for social media, paid search, blog, email/CRM, and affiliate marketing programs, gathering data to generate actionable insights to optimize performance.</li><li>
Blog &amp; SEO Support: Thoughtfully support the execution, optimization, and performance reporting of on-site blog content to increase the quantity of on-site blog content and organic search rankings of blog content.</li><li>
Cross-Functional Collaboration: Regularly partner with Brand, Product, Web, Creative Services, Customer Excellence, and Channel teams to execute against various planned digital marketing efforts.</li><li>
Vendor &amp; Agency Coordination: Support collaboration with digital media agencies, social platforms, affiliate networks, and other vendors to execute campaigns and deliver results.</li><li>
Trend Monitoring: Stay current on digital marketing trends, best practices, platform updates, and competitive activity to inform recommendations and maintain a forward-looking digital strategy.</li></ul>
Qualifications:<ul><li>
Experience: 2&ndash;4 years of experience in digital marketing, with a strong background in social media marketing, email marketing, SEO, paid digital media, and performance reporting.</li><li>
Education: Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree or certifications in digital marketing or analytics is a plus.</li><li>
Skills: Expertise with social media platforms &amp; tools (Instagram, Pinterest, Facebook, Tik Tok, YouTube Emplifi, Sprout Social etc.), hands-on experience using web analytics tools (Google Analytics, Adobe Analytics), strong understanding of SEO and related tools (Google Search Console, AHREFs, SEMRush), strong understanding of email/CRM, strong communication skills, ability to manage multiple projects &amp; tasks simultaneously with attention to detail, proficiency in Microsoft Office Suite, experience with Airtable or similar (Smartsheet, Monday, Excel, Google Sheets).</li><li>
Nice-To-Have Experience: Search engine marketing (SEM), influencer marketing, and/or affiliate marketing and PR/Media, knowledge of SQL, RegEx and/or HTML, experience with Figma, Adobe Photoshop, Premiere Pro, and/or InDesign.</li></ul>
Why Join Us?
At Delta Faucet Company, our people are our greatest assets. We value different perspectives and fostering an inclusive environment. You&rsquo;ll have the opportunity to shape the future of our brand, working alongside passionate professionals committed to excellence and innovation. Join us to lead progressive growth and make a significant impact within a leading organization.
Here are some of the benefits we offer for your personal and professional growth:<ul><li>
Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.</li><li>
Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.</li><li>
Learning &amp; Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.</li><li>
Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.</li></ul><h2 class="jobSectionHeader">
Company: Delta Faucet Company</h2>
Full time
Hiring Range: $55,500.00 - $87,120.00
Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.
Delta Faucet Company (the &ldquo;Company&rdquo;) is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company&rsquo;s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.
Delta Faucet Company is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.
E-Verify Participation Poster: English &amp; Spanish 
E-verify Right to Work Poster: English, Spanish
#LI-Remote</div>

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