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performance marketing specialist

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ads campaign specialist Jobs in Islamabad

ads campaign specialist

digital marketing specialist

AK CONSULTANTS Pvt Ltd

Job Title: Digital Marketing SpecialistCompany: eduapply.comLocation: Islamabad (On-site)Job Type: Full-timeSalary: 60k - 80k______________About eduapply.com:Eduapply.com is a growing edtech platform that simplifies the global university application process for students and recruitment partners. With a presence across multiple countries, we&rsquo;re committed to helping students find the best educational opportunities worldwide. To support our rapid growth, we&rsquo;re hiring a Digital Marketing Specialist to join our in-house marketing team.______________Job Summary:As a Digital Marketing Specialist at eduapply.com, you will play a key role in driving online visibility, engagement, and lead generation. You&rsquo;ll be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms, while collaborating closely with our design, content, and admissions teams.______________Key Responsibilities:<ul><li>Plan, manage, and optimize performance marketing campaigns (Google Ads, Meta Ads, etc.)</li><li>Develop and implement SEO strategies to boost organic visibility and traffic</li><li>Manage social media content and engagement across platforms (Facebook, Instagram, LinkedIn)</li><li>Track and report on campaign performance using Google Analytics, GA4, and other tools</li><li>Create and manage email marketing campaigns and automation workflows</li><li>Collaborate with the creative team for compelling ad and content visuals</li><li>Monitor industry trends and propose innovative marketing ideas for lead generation</li></ul>______________Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field</li><li>2+ years of hands-on experience in digital marketing</li><li>Strong knowledge of Google Ads, Facebook/Meta Ads Manager, and SEO best practices</li><li>Familiarity with tools like Google Analytics, GA4, Search Console, SEMrush or Ahrefs</li><li>Excellent communication skills and attention to detail</li><li>Experience with email marketing platforms like Mailchimp or Zoho Campaigns</li></ul>______________Nice to Have:<ul><li>Experience in the education or edtech industry</li><li>Basic knowledge of WordPress or other CMS</li><li>Ability to edit visuals using Canva or Adobe tools</li><li>Understanding of student recruitment funnels and lead nurturing</li></ul>Job Type: Full-timePay: Rs60,000.00 - Rs80,000.00 per monthWork Location: In person

Digital Marketing Specialist

247 Hybrid Call Center

Location : Civic Centre, Bahria Town Phase 4, RawalpindiAbout The Company :24/7 Hybrid Call Centre is a subsidiary company of a UK based company and is located in Civic Center Bahria Town Phase 4, Rawalpindi. It provides call center and digital marketing services to businesses based in the UK.We are looking for a Digital Marketing Specialist for our office.About The Role :The Digital Marketing Specialist will oversee the digital marketing strategy for the organization, focusing on driving growth through online channels. This role requires a combination of creativity, analytical thinking, and deep knowledge of current digital marketing tools and strategies.Key Responsibilities:1. Campaign and Content Management:<ul><li>Plan and execute all digital marketing, including SEO/SEM, email, social media, and display advertising campaigns.</li><li>Design, build, and maintain the company&rsquo;s social media presence.</li><li>Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).</li><li>Oversee the content strategy for the organization, ensuring that it is aligned with the brand&rsquo;s voice.</li><li>Collaborate with the content team to create high-quality content that resonates with the target audience.</li></ul>2. SEO :<ul><li>Design and implement comprehensive SEO strategies to improve search engine rankings, drive traffic, and increase conversions.</li><li>Conduct thorough keyword research to identify opportunities for driving more traffic and optimizing existing content.</li><li>Optimize website pages for target keywords, including meta tags, headers, image alt texts, and internal linking structure.</li><li>Work with web developers to ensure proper technical SEO setups, such as site speed, mobile optimization, crawlability, and schema markup.</li><li>Optimize and manage Google My Business (GMB) listings, ensuring accurate information, responding to reviews, and maximizing the use of GMB features.</li><li>Develop and manage a link-building strategy to enhance the website&rsquo;s authority and visibility.</li><li>Manage and build local citations across relevant directories and platforms, ensuring consistency in NAP (Name, Address, Phone Number) information.</li><li>Regularly monitor and analyze website performance, using tools such as Google Analytics, Google Search Console, and other SEO software to identify trends, issues, and opportunities.</li><li>Conduct competitive analysis to identify market trends and areas for improvement.</li><li>Prepare regular reports on SEO performance, including traffic, rankings, and other key metrics. Provide actionable insights and recommendations to stakeholders.</li><li>Keep up to date with the latest SEO trends, algorithm updates, and best practices.</li></ul>3. GOOGLE AND META ADVT:<ul><li>Plan, create, and manage Google Ads campaigns across various channels (Search, Display, YouTube) to achieve business objectives.</li><li>Conduct thorough keyword research and selection to maximize campaign performance.</li><li>Write compelling ad copy, create engaging visuals, and design high-converting landing pages.</li><li>Regularly monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS) to identify trends and make data-driven decisions.</li><li>Continuously optimize campaigns through A/B testing, bid management, and ad copy revisions to improve performance and ROI.</li><li>Allocate and manage budgets effectively across campaigns, ensuring spend efficiency and meeting financial targets.</li><li>Generate detailed performance reports and provide actionable insights to stakeholders, highlighting key metrics and campaign outcomes.</li><li>Analyze competitors&rsquo; advertising strategies to identify opportunities and areas for improvement.</li><li>Keep up-to-date with the latest trends and best practices in Google Ads and digital marketing.</li><li>Ensure all campaigns adhere to Google Ads policies and guidelines.</li><li>Plan, create and manage paid advertising campaigns on Meta Ads to drive targeted traffic and coversions.</li></ul>4. WEBSITE MANAGEMENT:<ul><li>Website creation and management.</li></ul>Qualifications:Education: Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field.Experience: 3-5 years of experience in digital marketing.Skills:<ul><li>Proven experience in managing SEO/SEM/PPC, email, social media, and display advertising campaigns.</li><li>Strong understanding of current digital marketing concepts, strategy, and best practices.</li><li>Proficient in marketing research and statistical analysis.</li><li>Familiarity with web design and content management systems.</li><li>Excellent written and verbal communication skills.</li><li>Strong analytical skills and data-driven thinking.</li><li>Up-to-date with the latest trends and best practices in online marketing and measurement.</li></ul>Key Competencies:<ul><li>Creative thinker with the ability to develop innovative digital campaigns.</li><li>Strong problem-solving skills and attention to detail.</li><li>Ability to adapt to new trends and technologies quickly.</li><li>Team player with a collaborative mindset..</li><li>Excellent communication skills, both written and verbal.</li></ul>What We Offer : <ul><li>Market competitive salary.</li><li>Nice and supportive work environment.</li><li>Long term and stable job.</li><li>Numerous growth opportunites</li></ul>Job Type: Full-timeWork Location: In person

Digital Marketing Specialist (On-Site)

Hashtag Media

****Please read the requirements carefully before applying****Job Title: PPC Expert / Digital Marketing Specialist Job Type: Hybrid, Full-Time Location: Gulberg Greens, Islamabad Days: Monday to SaturdayJob Description:We are seeking a performance-driven PPC Expert / Digital Marketing Specialist to manage, optimize, and scale our paid advertising campaigns across platforms such as Google, Facebook, Instagram, LinkedIn, and Twitter. The ideal candidate must have a proven track record of driving sales and lead generation through ad campaigns specifically for Website Designing, SEO, and Social Media Marketing services. This role requires a blend of analytical thinking and creative flair, with the goal of driving qualified traffic, generating leads, and maximizing ROI through strategic ad placements and audience targeting.You'll be responsible for end-to-end campaign management&mdash;from planning and execution to tracking and reporting&mdash;while continuously testing and optimizing for better results.Key Responsibilities:<ul><li>Plan, create, and manage high-performing paid ad campaigns across Google Ads, Meta (Facebook &amp; Instagram), LinkedIn, and other relevant platforms.</li><li>Develop and execute campaigns aimed at generating leads and driving conversions for Website Designing, SEO, and Social Media Marketing services.</li><li>Conduct detailed audience segmentation, keyword research, and competitor analysis to guide campaign strategy.</li><li>Write compelling ad copy and work with design teams to develop scroll-stopping creatives and video ads tailored to each platform and objective.</li><li>Collaborate with the website design team for the creation and optimization of landing pages aligned with campaign goals.</li><li>Set up, monitor, and optimize conversion tracking using tools like GA4, Google Tag Manager, Facebook Pixel, and other event tracking solutions.</li><li>Run A/B tests on creatives, landing pages, audience segments, and bidding strategies to improve conversion rates and lower acquisition costs.</li><li>Analyze campaign performance data across key metrics such as CTR, CPC, CPA, CPM, ROAS, and conversion rate to ensure consistent ROI.</li><li>Manage and allocate ad budgets effectively, making data-driven decisions to scale top-performing campaigns and cut underperforming ones.</li><li>Prepare detailed performance reports with actionable insights and recommendations for future improvements.</li><li>Stay up-to-date with the latest advertising policies, platform changes, trends, and tools to ensure compliance and maintain campaign efficiency.</li><li>Collaborate with internal marketing and sales teams to align ad strategies with broader business goals and customer journeys.</li></ul>Requirements:<ul><li>Minimum 1 year of hands-on experience running paid campaigns that generated leads and sales for Website Designing, SEO, and Social Media Marketing services.</li><li>Strong understanding of ad targeting, bidding strategies, campaign structures, and performance marketing principles.</li><li>Share proven results and statistics from past campaigns in these service areas during the hiring process.</li><li>Proficient in tools such as Google Ads, Meta Ads Manager, GA4, Google Tag Manager, LinkedIn Campaign Manager, etc.</li><li>Analytical mindset with the ability to translate data into campaign decisions and actionable strategies.</li><li>Ability to manage multiple campaigns simultaneously while meeting deadlines and performance targets.</li><li>Up-to-date with the latest digital marketing trends, algorithm changes, and advertising best practices.</li><li>Certifications like Google Ads, Meta Blueprint, or other relevant credentials are a strong plus.</li></ul>Note: This is a hybrid role, primarily remote, with six working days a week. However, the employee is required to attend the office as needed or when requested by the management.Interested candidates: Please share your resume, portfolio showcasing successful ad campaigns, screenshots of Ads Manager with key performance metrics, and relevant sales or performance reports demonstrating ROI impact at career@hashtagmedia.aeJob Type: Full-timePay: From Rs50,000.00 per monthAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Work Location: In person

PPC Expert / Digital Marketing Specialist

Luqon IT solutions

Job Title: Social Media &amp; Digital Marketing Specialist (Meta Ads &amp; Google Ads Expert) Location: Onsite &ndash; Civic Center, Phase 4, Islamabad Timings: 9:00 AM &ndash; 6:00 PMAbout the Role: Luqon IT Solutions is looking for a results-driven Social Media &amp; Digital Marketing Specialist with hands-on experience in managing international clients. The ideal candidate should be an expert in Meta Ads and Google Ads, with a strong background in content strategy, SEO content writing, and social media management.Key Responsibilities:<ul><li>Plan, create, and optimize Meta Ads campaigns targeting international audiences.</li><li>Manage and optimize Google Ads for multiple clients.</li><li>Develop content strategies for social media platforms to enhance engagement and brand visibility.</li><li>Write SEO-optimized content for websites, blogs, and landing pages.</li><li>Manage social media pages, monitor performance, and analyze insights using analytics tools.</li><li>Conduct meetings with clients when required to present strategies and performance reports.</li><li>Stay updated with the latest trends in digital marketing, social media, and paid advertising.</li></ul>Requirements:<ul><li>Proven experience in handling international clients.</li><li>Strong expertise in Meta Ads and Google Ads campaigns.</li><li>Excellent knowledge of SEO content writing and digital content strategy.</li><li>Proficiency in social media analytics tools.</li><li>Strong communication and presentation skills for client interactions.</li><li>Ability to manage multiple projects simultaneously and deliver results.</li><li>Strong Communication Skill</li><li>Confident</li></ul>What We Offer:<ul><li>A dynamic work environment with growth opportunities.</li><li>Hands-on exposure to international projects.</li><li>Opportunity to work with a passionate and innovative team.</li><li>AI Trainings</li></ul>Job Type: Full-timePay: Rs60,000.00 - Rs80,000.00 per monthWork Location: In person

Social Media & Digital Marketing Specialist (Meta Ads & Google Ads Expert)

TAB ON TECH (PRIVATE) LIMITED

About TAB ON TECHTAB ON TECH (PVT) LTD is a fast-growing digital commerce and technology company managing multiple brands and client projects across industries. We specialize in building scalable e-commerce solutions, digital marketing, and marketplace strategies. We are seeking a proactive SEO Specialist to lead our organic growth strategies across multiple projects and clients.Position: SEO SpecialistThe SEO Specialist will be responsible for managing SEO across all TAB ON TECH projects and client accounts, ensuring organic visibility, growth, and traffic. This includes website SEO, marketplace optimization, YouTube/Pinterest SEO, blogs, and link-building strategies.This role is highly strategic and hands-on, requiring someone who can work on multiple industries and projects simultaneously while delivering measurable results.Key Responsibilities<ul><li>Develop and execute SEO strategies across multiple brands, websites, and client projects.</li><li>Optimize product listings for SEO (Shopify, Amazon, Etsy, and other marketplaces).</li><li>Conduct in-depth keyword research for e-commerce, service-based, and content projects.</li><li>Build and maintain an SEO content calendar for blogs, case studies, and knowledge articles.</li><li>Manage on-page SEO (titles, tags, schema, site speed, indexation, structure).</li><li>Conduct technical SEO audits and implement improvements.</li><li>Validate and optimize for Google Merchant Center, Pinterest SEO, YouTube SEO.</li><li>Lead off-site SEO campaigns: link-building, guest posts, outreach, collaborations.</li><li>Monitor SEO performance using Google Analytics, Search Console, Ahrefs, SEMrush, Moz, etc.</li><li>Generate regular reports for leadership and clients on rankings, traffic, and conversions.</li><li>Work closely with:</li><li>Web Designers/Developers &rarr; for on-page &amp; technical SEO.</li><li>Marketing &amp; Ads Manager &rarr; to align organic and paid growth strategies.</li><li>Content &amp; Social Media Executives &rarr; to ensure posts/blogs/videos are optimized.</li><li>Stay updated with Google algorithms, SEO best practices, and industry trends.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, IT, Business, or related field.</li><li>3&ndash;5 years of SEO experience (e-commerce, SaaS, or digital marketing agency background preferred).</li><li>Hands-on experience with Shopify SEO and marketplace optimization.</li><li>Proficiency in SEO tools (Ahrefs, SEMrush, Moz, Google Analytics, Google Search Console).</li><li>Knowledge of technical SEO (site speed, schema, HTML, CSS).</li><li>Experience in link-building and outreach campaigns.</li><li>Strong analytical and reporting skills.</li><li>Ability to manage multiple projects and deadlines simultaneously.</li></ul>What We Offer<ul><li>Competitive salary with performance bonuses.</li><li>Opportunity to manage SEO across multiple industries and international clients.</li><li>Exposure to advanced SEO projects in e-commerce, marketplaces, and digital content.</li><li>Collaborative team environment with professional growth opportunities.</li><li>Career progression into Senior SEO / Head of Organic Growth roles.</li></ul>Job Type: Full-timePay: Rs70,000.00 - Rs90,000.00 per monthExperience:<ul><li>project management or operations: 4 years (Required)</li></ul>Location:<ul><li>Islamabad (Preferred)</li></ul>Work Location: In person

SEO Specialist

Spark Pro

Join Our TeamWe're Hiring a Digital Marketing Expert (Lead Generation Specialist)Are you a results-driven digital marketer with a passion for creating high-performing campaigns that generate quality leads? SparkPro Technologies is seeking a skilled Digital Marketing Expert to take our online presence and lead generation efforts to the next level!Position: Digital Marketing Expert &ndash; Lead Generation Specialist Location: Islamabad Job Type: Full-time Salary: Competitive + Performance-based IncentivesKey Responsibilities:<ul><li>Plan, create, and manage Meta (Facebook/Instagram) Ads, Google Ads (Search, Display, Performance Max), and other digital campaigns.</li><li>Optimize campaigns to maximize ROI and generate qualified leads consistently.</li><li>Conduct audience research and A/B testing to improve targeting and ad performance.</li><li>Monitor, analyze, and report on campaign performance using analytics tools.</li><li>Collaborate with the sales team to ensure leads are aligned with business goals.</li><li>Stay updated with the latest trends and algorithm updates in digital advertising.</li><li>Manage ad budgets effectively to deliver maximum results.</li></ul>Requirements:<ul><li>Proven experience (2+ years preferred) in running lead generation campaigns on Meta, Google, and other platforms.</li><li>Strong understanding of performance marketing, CPC/CPA bidding strategies, and conversion optimization.</li><li>Familiarity with tools such as Google Analytics, Meta Business Suite, Google Tag Manager, and CRM integrations.</li><li>Excellent analytical skills with the ability to interpret data and make data-driven decisions.</li><li>Creative mindset to craft compelling ad copy, visuals, and funnels.</li><li>Ability to work independently and meet KPIs in a fast-paced environment.</li><li>Experience with telemarketing/call center lead funnels is a plus.</li></ul>Why SparkPro Technologies?<ul><li>Competitive salary with performance-based incentives.</li><li>Opportunity to lead and scale paid marketing efforts for a growing tech company.</li><li>A collaborative and innovative work environment.</li><li>Professional growth and continuous learning opportunities.</li></ul>Ready to drive measurable growth with your skills? Send your resume, portfolio, and a brief cover letter to hr@sparkprotechnologies.com today!SparkPro Technologies is an equal-opportunity employer. We celebrate diversity and are committed to building an inclusive and high-performing team.Be the engine behind our growth &mdash; join SparkPro Technologies!Job Type: Full-timePay: From Rs60,000.00 per monthLanguage:<ul><li>English fluency (Preferred)</li></ul>Work Location: In person

Digital Marketing Expert -Meta- Google

Jazz

<div>
 
 
 Grade Level:
 
 &nbsp;1
 
 
 
 Location:
 
 &nbsp;Islamabad
 
 
 
 Last date to apply
 
 : 17th Sept, 2025
 
 
 &nbsp;
 
 
 
 What is &lsquo;Specialist Performance Marketing'?
 
 
 
 This position is responsible for monitoring, analyzing, and optimizing multi-channel digital campaigns to drive performance and ROI. It involves creating detailed reports, building real-time dashboards, and conducting A/B testing to improve targeting, creatives, and bidding strategies. The role requires close collaboration with cross-functional teams to align insights with business goals while ensuring accurate data tracking, budget adherence, and competitive benchmarking.
 
 
 &nbsp;
 
 
 
 What does &lsquo;Specialist Performance Marketing' do?
 
 
 
 <ul>
 <li>
 &nbsp;Monitor and analyze the performance of digital campaigns across various channels, including Google Ads, Facebook, Instagram, TikTok, and others.
 </li>
 <li>
 Create detailed reports on campaign performance metrics such as CPI, CPA, ROAS, LTV, and user engagement.
 </li>
 <li>
 Provide insights and recommendations to optimize campaigns based on data, identifying areas of improvement and growth opportunities.
 </li>
 <li>
 Develop and maintain real-time reporting dashboards using tools like Google Data Studio, Tableau, or Power BI to track key performance indicators.
 </li>
 <li>
 Ensure accurate data collection and integration from various platforms, including Google Analytics, Firebase, Adjust, AppsFlyer, and other relevant tools.
 </li>
 <li>
 Conduct regular A/B tests and experiments to evaluate the effectiveness of different creatives, targeting strategies, and bidding models.
 </li>
 <li>
 Analyze user acquisition funnels, optimize conversion rates, and identify the most cost-effective channels for acquiring high-quality users.
 </li>
 <li>
 Track and report on daily and monthly campaign spending to ensure adherence to budget limits.
 </li>
 <li>
 Work with the media finance team to reconcile spend and ROI, providing detailed reports on campaign efficiency and cost-effectiveness.
 </li>
 <li>
 Collaborate with the product, brand, and analytics teams to align reporting efforts with business goals.
 </li>
 <li>
 Present data-driven insights and campaign performance updates to stakeholders, making complex data understandable for non-technical team members.
 </li>
 <li>
 Stay updated with the latest trends in digital marketing and app growth, using historical data to forecast future performance and recommend strategic adjustments.
 </li>
 <li>
 Conduct competitive analysis to benchmark performance against industry standards
 </li>
 </ul>
 
 &nbsp;
 
 
 Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.
 
 
 &nbsp;
 
 
 
 
 Requirements
 
 
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Bachelor's in Marketing/Business - foundational marketing and business strategy knowledge
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Specialized degrees: Google Ads &amp; Meta Ads Certifications, GA4 proficiency, attribution model understanding.
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 1-3 years of paid campaign management experience with proven results.
 
 Useful: CRM, marketing automation exposure, telco or subscription business familiarity.
 
 
 
 
 Benefits
 
 
 
 
 
 Why Join Jazz?
 
 
 
 As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.
 
 
 Our core values include qualities essential for a positive organizational culture - truthfully guiding entrepreneurial and innovative mindsets, harnessing professional and interpersonal collaboration, and fostering across-the-board customer-obsession.
 
 
 As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 75 million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.
 
</div>

Specialist Performance Marketing

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