digital marketer

google ads specialist

junior people engagement specialist Jobs in Islamabad

junior people engagement specialist

marketing associate

sales manager

performance marketing specialist

Crawlbytes Pvt Ltd.Website Development Designing Services - SEO Company & Digital Marketing Agency i

Job Title: Performance Marketing Specialist Location: G-11 Markaz, Islamabad Experience Required: 2&ndash;5 Years Job Type: Full-TimeHow to Apply:Share your CV and portfolio on WhatsApp: 0333-5842137Job Overview:We are hiring a highly analytical and result-oriented Performance Marketing Specialist who can plan, execute, and scale paid campaigns across multiple digital platforms. The ideal candidate must have strong expertise in paid media buying, conversion optimization, and data-driven decision-making.If you are passionate about driving measurable growth, reducing CPA, and maximizing ROAS &mdash; this role is for you.Key Responsibilities:<ul><li>Plan and manage paid campaigns on Meta (Facebook &amp; Instagram Ads), Google Ads, TikTok Ads</li><li>Develop full-funnel performance marketing strategies</li><li>Optimize campaigns to achieve maximum ROI, ROAS, and lead quality</li><li>Set up and manage conversion tracking (Meta Pixel, Google Tag Manager, GA4)</li><li>Conduct A/B testing for ad creatives, audiences, and landing pages</li><li>Analyze campaign performance and provide actionable insights</li><li>Manage budgets efficiently and scale winning campaigns</li><li>Prepare weekly and monthly performance reports</li><li>Stay updated with industry trends and platform algorithm updates</li></ul>Requirements:<ul><li>2&ndash;5 years of proven experience in performance marketing</li><li>Strong understanding of CPC, CPA, CTR, ROAS, and conversion metrics</li><li>Experience in eCommerce and lead generation campaigns preferred</li><li>Hands-on experience with analytics tools (GA4, Tag Manager, Meta Events Manager)</li><li>Strong analytical and reporting skills</li><li>Ability to handle multiple accounts and large budgets</li><li>Portfolio or case studies required</li></ul>What We Offer:<ul><li>Market competitive salary</li><li>Performance-based bonuses</li><li>Growth-oriented environment</li><li>Long-term career opportunity</li></ul>Job Type: Full-timePay: Rs85,000.00 - Rs110,000.00 per monthWork Location: In person

Performance Marketing Specialist

Nextgen BPO

We are looking for a results-oriented Paid Performance Marketing Specialist with proven expertise in managing paid digital advertising campaigns across Google and Meta platforms. The ideal candidate should have strong knowledge of campaign optimization, audience targeting, and performance analytics, along with a passion for achieving measurable marketing results. Experience in the aesthetic or beauty sector will be considered an advantage.Core Responsibilities:Plan, execute, and optimize paid advertising campaigns on Google Ads and Meta Ads platforms.Conduct search term analysis and audience targeting to improve campaign performance.Develop and test different campaign strategies including ad variations and performance testing.Monitor key performance metrics and provide data-driven recommendations for campaign improvement.Work closely with the creative team to enhance ad creatives, messaging, and conversion performance.Continuously optimize campaigns to improve ROI and lead generation results.Stay informed about new trends, tools, and best practices in digital performance marketing.Requirements:Minimum 3+ years of experience in performance marketing with hands-on work in Google Ads and Meta Ads.Strong English communication skills (written and spoken).Solid understanding of digital campaign strategy and performance metrics.Analytical mindset with the ability to interpret data and improve campaign outcomes.Interest or experience in the aesthetic or beauty industry is preferred.Ability to work efficiently in a fast-paced and target-driven environment.What We Offer:Opportunity to work in a professional and growth-oriented marketing environment.Exposure to high-end aesthetic and lifestyle marketing campaigns.Competitive salary package with career development opportunities.Location: Gulberg Greens, IslamabadJob Type: Full-timeWork Location: In person

Paid Performance Marketing Specialist

Circles

<div>
 Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
 
 
 Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&amp;), AT&amp;T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
 
 
 Besides its SaaS business, Circles operates three other distinct businesses:
 
 
 <ul>
 <li>
 Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles&rsquo; SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
 </li>
 <li>
 Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
 </li>
 <li>
 Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
 
 
 </li>
 </ul>
 Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.
 
 
 
 Roles &amp; Responsibilities
 
 
 
 We are seeking a talented and dedicated Paid Ads Specialist to manage and optimize both Google Ads, Social Media Marketing, Affiliates and Creator Marketing. This role combines data-driven strategy and creative execution, helping brands build a powerful online presence across key social platforms, including Google Ads, Facebook, Instagram, TikTok, and LinkedIn. As a core team member, you&rsquo;ll oversee all aspects of our business entities paid ad campaigns, from initial planning to ongoing optimization. Join us and work with some of the leading telco brands, driving real impact and growth.
 
 
 Incumbent is responsible for ideating, implementing, and tracking marketing campaigns that promote a company&rsquo;s products or services via online channels. Their primary objective is to generate leads and increase sales by driving traffic to the company&rsquo;s website or social media channels. Incumbent must know how to ideate, execute, and manage online campaigns across multiple channels and mediums &mdash; like organic and paid search, display advertising, email, and social media.
 
 
 
 Your Responsibilities
 
 
 
 <ul>
 <li>
 Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).
 </li>
 <li>
 Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly.
 </li>
 <li>
 Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.
 </li>
 <li>
 Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.
 </li>
 <li>
 Campaign development. Create and maintain sophisticated email campaigns, landing pages, and automated workflows that nurture leads through the sales funnel.
 </li>
 <li>
 Platform management. Configure and optimize CRM systems while implementing lead scoring models to qualify prospects effectively.
 </li>
 <li>
 Performance optimization. Execute A/B testing strategies to improve campaign performance and conversion rates across all automated marketing campaigns.
 </li>
 <li>
 Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
 </li>
 <li>
 Working cross-departmentally to align campaign strategies and goals across the organization
 </li>
 <li>
 Providing ongoing actionable insights into campaign performance to relevant stakeholders
 </li>
 <li>
 Defining, measuring, and evaluating relevant paid media KPIs
 </li>
 <li>
 Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
 </li>
 <li>
 Overseeing and managing the overall budget for paid media
 </li>
 <li>
 Conducting in-depth keyword and website research, ad grouping and audience targeting
 </li>
 <li>
 Maintaining knowledge of industry best practices and new technologies
 
 
 </li>
 </ul>
 
 Social Media Marketing (SMM) Responsibilities
 
 
 
 <ul>
 <li>
 Campaign Creation &amp; Strategy: Develop and execute integrated social media campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn, including budget planning and content ideation.
 </li>
 <li>
 Content Strategy: Plan and distribute engaging content in various formats, ensuring alignment with each brand&rsquo;s voice and objectives.
 </li>
 <li>
 Audience Insights &amp; Optimization: Collect and analyze audience data to create comprehensive reports, refining future campaigns based on specific KPIs.
 </li>
 <li>
 Brand Consistency: Ensure cohesive messaging across all social platforms by collaborating with internal teams and external partners.
 </li>
 <li>
 Competitive Research: Monitor competing brands and stay informed about social media trends and tools to ensure we remain industry leaders.
 </li>
 <li>
 Performance Reporting: Regularly update clients and team members on campaign progress, providing data-driven recommendations to optimize performance.
 
 
 </li>
 </ul>
 
 Google Ads (PPC) Responsibilities
 
 
 
 <ul>
 <li>
 Keyword Research &amp; Optimization: Conduct thorough keyword research, create compelling ad copy, and optimize bidding strategies, conversion rates, and calls to action to drive campaign success.
 </li>
 <li>
 End-to-End Management: Lead the planning, execution, and management of PPC campaigns, ensuring that goals and timelines are met.
 </li>
 <li>
 Data Analysis &amp; Tracking: Perform data analysis using tools like Google Tag Manager and Google Analytics, providing insights and actionable recommendations to enhance performance.
 </li>
 <li>
 Monitoring &amp; Reporting: Monitor keyword costs, split testing, landing page effectiveness, and cost per conversion to continually improve campaign outcomes. Provide monthly reports with data-driven insights and strategic recommendations.
 
 
 </li>
 </ul>
 
 Key Requirements
 
 
 
 <ul>
 <li>
 Strong knowledge of algorithms language across Google, Meta, TikTok, Snapchat etc
 </li>
 <li>
 At least 4-5 years of Paid Media experience, with at least 3 years of ad operations, campaign management/set-up and reporting experience
 </li>
 <li>
 Ideally worked in agency background multiple clients including ecommerce, telco, banking, fintech, digital native preferably
 </li>
 <li>
 Practical knowledge of Set-up, Manage and optimize Google Ads, Social Media Marketing as well as auditing the set-up and find key optimizations/loop-holes
 </li>
 <li>
 Affiliates and Creator Marketing knowledge is good-to-have
 </li>
 <li>
 Agentic AI knowledge &amp; Workflow Automation Tools like n8n are highly desirable in the incumbent
 
 
 </li>
 </ul>
 Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.
 
 
 
 Data Protection and Privacy Statement
 
 
 
 By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to
 
 Circles&rsquo; Candidate Data Protection and Privacy Policy.
 
 You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.
 
 
 To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.
 
 
 Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.
</div>

Paid Media Campaign / Performance Marketing Specialist

Devomech Solutions Pvt. Ltd.

We at Devomech Solutions are seeking a Digital Marketing Consultant (Part time)experienced in Google Ads &amp; PPC Specialist to plan, execute and optimize paid campaigns across the Google ecosystem. The role focuses on driving qualified leads, reducing CPL/CPA and maximizing ROI through data-driven campaign management.Responsibilities:<ul><li>Create, manage and scale campaigns across Google Search, YouTube, Performance Max and Demand Gen.</li><li>Set up and manage Google eCommerce campaigns, including Google Merchant Center synchronization.</li><li>Manage and complete the full Google Local Services Ads (LSA) onboarding and Google Guarantee process.</li><li>Optimize bidding strategies, audience targeting, and ad creatives to improve CTR, CPL, CPA, and ROAS.</li><li>Implement and maintain accurate conversion tracking using GTM, GA4, and Enhanced Conversions.</li><li>Conduct continuous A/B testing and performance optimization.</li><li>Monitor campaign performance and provide clear, actionable insights.</li></ul>Requirements:<ul><li>BS degree in Marketing, Business, or IT.</li><li>3+ years of hands-on experience managing Google Ads and PPC campaigns.</li><li>Proven track record of scaling campaigns while reducing CPL/CPA.</li><li>Experience with Google LSA and Google Guarantee verification process.</li><li>Strong understanding of GA4, GTM and conversion tracking setup.</li><li>Strong analytical and reporting skills.</li></ul>What we Offer:<ul><li>Market Competitive Salary</li><li>Annual Increments</li><li>USD pegged Salaries</li></ul>Job Type: Part-timePay: Rs60,000.00 per monthExperience:<ul><li>Relevant: 3 years (Preferred)</li></ul>Work Location: In person

Digital Marketing Consultant – Google Ads & PPC Specialist

Decimal Solution

About Us: Decimal Solution is a results-driven digital company. We're building a powerhouse marketing team and need an expert to lead our paid advertising efforts and drive scalable growth.The Role: We are looking for a strategic Paid Ads Specialist to own, execute, and optimize our performance marketing campaigns. You will be responsible for planning, launching, and managing paid initiatives across key platforms to achieve our customer acquisition and ROI goals.Key Responsibilities:<ul><li>Develop, launch, and manage end-to-end paid campaigns on Meta Ads, Google Ads (Search &amp; Display), and TikTok Ads.</li><li>Define campaign strategy, budget allocation, targeting, and bidding to maximize ROI.</li><li>Conduct A/B testing on ad creatives, copy, and landing pages to optimize performance.</li><li>Perform detailed keyword research, audience segmentation, and competitor analysis.</li><li>Monitor daily campaign performance, analyze metrics, and provide actionable insights and reports.</li><li>Collaborate with the creative team to brief and develop high-converting ad assets.</li><li>Stay updated on platform changes, trends, and best practices in paid media.</li></ul>Requirements:<ul><li>1-4 years of hands-on experience managing paid social and search campaigns.</li><li>Proven expertise in managing monthly budgets and driving results on Meta Business Manager, Google Ads, and TikTok Ads Manager.</li><li>Strong analytical skills with experience using Google Analytics and platform-native analytics.</li><li>Ability to interpret data, identify trends, and make quick, data-driven decisions.</li><li>Excellent communication skills for reporting and cross-team collaboration.</li><li>Certification in Google Ads or Meta Blueprint is a plus.</li><li>Must be a resident of Islamabad or Rawalpindi.</li></ul>Why Apply?<ul><li>Own High-Impact Channels: Manage significant ad budgets across major platforms.</li><li>Data-Driven Role: See the direct impact of your work on growth and revenue.</li><li>Continuous Learning: Work with the latest tools and algorithms in fast-evolving platforms.</li><li>Career Growth: Step into a key role with high visibility and strategic input.</li><li>Competitive Salary: Receive a strong compensation package reflective of your expertise.</li><li>Local Opportunity: Advance your paid media career in a leading local company.</li></ul>For more information, visit our website: www.decimalsolution.comJob Type: Full-timeAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Required)</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Paid Ads: 1 year (Required)</li></ul>Work Location: In person

Paid Ads Specialist (Full Time, On-site, I-8/4 Islamabad)

ImagineArt

<div>
 At Vyro.ai, we are seeking an experienced Performance Marketing Associate for our digital marketing initiatives. You will drive web growth and revenue through strategic campaign management, data-driven optimization, and staying up-to-date in the fast-paced AI industry.
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Strategic Oversight: Develop and implement digital marketing strategies to enhance customer acquisition, engagement, and retention in line with business objectives.
 </li>
 <li>
 Campaign Management: Lead advertising campaigns across platforms (Google, Bing, Reddit, LinkedIn) to maximize subscriptions, revenue, and ROI.
 </li>
 <li>
 Performance Analysis: Monitor and analyze campaign performance metrics (CAC, LTV, ROAS, ROI), and perform budget optimizations with controlled CPA, making data-driven adjustments for continuous improvement.
 </li>
 <li>
 User Journey Optimization: Improve the user journey to increase adoption of premium users and drive higher revenue.
 </li>
 <li>
 Creative &amp; Trend-Driven Marketing: Generate creative marketing ideas and stay up-to-date with market trends to ensure campaigns resonate in the fast-evolving AI industry.
 </li>
 <li>
 Cross-Functional Collaboration: Partner with design, development, and product teams to ensure cohesive and effective marketing execution.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field; advanced degrees or certifications are a plus.
 </li>
 <li>
 Minimum 1 year of proven experience managing successful global digital marketing campaigns, specifically for web acquisition.
 </li>
 <li>
 Proficiency in GA4, Mixpanel, Firebase, and marketing automation tools for performance tracking and analysis.
 </li>
 <li>
 Strong analytical skills with the ability to extract actionable insights from data.
 </li>
 <li>
 Hands-on experience with basic Excel (formulas, pivot tables) and basic SQL for data querying and reporting.
 </li>
 <li>
 Experience with keyword research tools such as SEMrush, Ahrefs, and Google Keyword Planner.
 </li>
 <li>
 Excellent multitasking abilities and attention to detail in a fast-paced environment.
 </li>
 <li>
 Strong leadership and communication skills with a collaborative mindset.
 
 
 </li>
 </ul>
 
 Why Join
 
 
 Vyro.ai
 
 
 ?
 
 
 
 <ul>
 <li>
 Be part of an innovative company leading the generative AI revolution from Pakistan.
 </li>
 <li>
 Work with a passionate team that values creativity, collaboration, and continuous learning.
 </li>
 <li>
 Competitive salary and benefits package.
 </li>
 <li>
 Opportunity to make a meaningful impact on the company&rsquo;s growth and long-term success.
 </li>
 </ul>
</div>

Performance Marketing Associate

Virtelligence

Digital Marketing Specialist &ndash; Medical Billing &amp; (RCM)About VirtelligenceVirtelligence is a leading global IT and healthcare technology consulting firm with over 25 years of experience, supporting more than 200 health systems and enterprise clients worldwide.We specialize in digital transformation, cloud adoption, healthcare technology solutions, and innovative workforce services.Website: https://www.virtelligence.com LinkedIn: https://www.linkedin.com/company/virtelligence/Job DetailsCompany: Virtelligence Location: I-10/3, Islamabad (On-site) Shift: Night Shift Experience Required: 3+ Years in Digital Marketing (Healthcare / Medical Billing Preferred)Role OverviewVirtelligence is seeking a strategic and performance-driven Digital Marketing Specialist with a strong understanding of Medical Billing and Revenue Cycle Management (RCM).The ideal candidate will possess hands-on experience in B2B marketing within the US healthcare market and a clear understanding of ICD-10, CPT coding, payer reimbursement structures, and end-to-end RCM workflows.This role requires the ability to position complex medical billing services into compelling digital campaigns that attract private practices, physician groups, and healthcare systems.Key ResponsibilitiesDigital Strategy &amp; Campaign Management<ul><li>Develop and execute digital marketing strategies focused on promoting medical billing and RCM services.</li><li>Plan and manage multi-channel campaigns including LinkedIn, Google Ads, email marketing, and SEO.</li><li>Optimize campaigns for lead generation and conversion performance.</li></ul>Healthcare Market Positioning<ul><li>Create targeted messaging tailored to US-based healthcare providers.</li><li>Develop content strategies focused on improving Days in A/R, Net Collection Rates, and Clean Claim Ratios.</li><li>Position Virtelligence as a trusted RCM and healthcare technology partner.</li></ul>Lead Generation &amp; Funnel Optimization<ul><li>Generate qualified B2B leads through inbound and outbound digital strategies.</li><li>Build landing pages, case studies, and marketing collateral aligned with RCM services.</li><li>Track, analyze, and optimize marketing funnels to improve conversion rates.</li></ul>Content &amp; Thought Leadership<ul><li>Develop high-quality content including blogs, whitepapers, and LinkedIn posts focused on healthcare revenue optimization.</li><li>Collaborate with the sales and RCM teams to translate operational insights into marketing narratives.</li></ul>Performance Analytics &amp; Reporting<ul><li>Monitor KPIs such as Cost per Lead (CPL), Customer Acquisition Cost (CAC), and campaign ROI.</li><li>Use analytics tools to measure performance and provide actionable insights for improvement.</li></ul>Required Experience and SkillsIndustry Knowledge<ul><li>Strong understanding of Medical Billing and Revenue Cycle Management.</li><li>Familiarity with US healthcare reimbursement models and compliance requirements.</li></ul>Digital Marketing Expertise<ul><li>Proven experience in B2B digital marketing (preferably healthcare-focused).</li><li>Hands-on experience with SEO, PPC, LinkedIn Ads, email automation, and marketing analytics tools.</li></ul>Technical Understanding<ul><li>Basic familiarity with EHR/PMS systems such as Athenahealth, Kareo, or AdvancedMD is preferred.</li><li>Understanding of clearinghouse processes and claim workflows is a plus.</li></ul>Analytical &amp; Strategic Skills<ul><li>Ability to interpret marketing and RCM performance data.</li><li>Strong campaign optimization and conversion rate improvement skills.</li></ul>Success Metrics (KPIs)<ul><li>Increase in qualified B2B healthcare leads</li><li>Reduction in Customer Acquisition Cost (CAC)</li><li>Improved campaign ROI and conversion rates</li><li>Growth in market penetration within targeted medical specialties</li></ul>Benefits<ul><li>Opportunity to work on innovative healthcare technology initiatives</li><li>Collaborative and performance-driven work environment</li><li>Continuous professional development opportunities</li><li>Exposure to the US healthcare and RCM market</li></ul>Probation PeriodA structured three-month probation period focused on performance evaluation, strategic contribution, and long-term alignment within the organization.Job Type: Full-timeWork Location: In person

Digital Marketing Specialist – Medical Billing & (RCM)

Explore 481+ Performance marketing specialist in Islamabad this February. Find roles across top companies and apply now to boost your career.