digital content & social media specialist Jobs in Mumbai

digital content & social media specialist

digital marketing & campaign specialist Jobs in Mumbai

digital marketing & campaign specialist

digital marketing intern

digital marketing specialist

Igloo Retreats

<div>
 
 
 About Us:
 
 
 
 Igloo Retreats is a growing luxury short-term rental business managing properties across multiple locations. Our mission is to provide exceptional guest experiences while maximizing returns for property owners. We at Igloo Retreats specialize in creating unforgettable short-term rental experiences across the country &mdash; from cozy mountain chalets to beachside escapes.&nbsp; We&rsquo;re now looking to expand our digital marketing footprint and looking for a performance-driven Digital Marketing &amp; Campaign Specialist to help scale our bookings, grow our social media following, and drive conversions through targeted ad campaigns.
 
 
 
 
 
 
 Role Overview:
 
 
 
 You&rsquo;ll own the end-to-end strategy, execution, and optimization of paid ad campaigns across platforms like Meta (Instagram + Facebook), Google Ads, and other digital channels. Your goal: to generate high-quality leads, boost occupancy rates, and increase brand visibility for our vacation rentals.
 
 The specialist will be responsible for developing and implementing digital marketing strategies, managing online marketing campaigns, analyzing performance metrics, and optimizing campaigns to achieve the company objectives. Responsibilities also include overseeing social media marketing efforts, coordinating with internal team members, and ensuring cohesive communication across digital platforms.
 
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Develop, launch, and manage paid ad campaigns across Meta, Google, and other relevant platforms.
 </li>
 <li>
 Conduct audience and keyword research to target the right demographics for each property.
 </li>
 <li>
 Create high-converting ad copy and visual creatives (in collaboration with our design and content team).
 </li>
 <li>
 Monitor campaign performance and provide weekly reports with insights and ROI analysis.
 </li>
 <li>
 Continuously test, optimize, and scale ads based on performance metrics (CTR, CPC, ROAS, conversions).
 </li>
 <li>
 Retarget past visitors and build lookalike audiences to maximize conversion rates.
 </li>
 <li>
 Stay updated with ad platform trends, algorithms, and best practices.
 </li>
 </ul>
 
 
 
 
 
 Ideal Candidate:
 
 
 <ul>
 <li>
 Proven experience managing paid media campaigns (Meta, Google, or similar).
 </li>
 <li>
 Strong analytical mindset with experience using Ads Manager, Google Analytics, etc.
 </li>
 <li>
 Creative and data-driven &mdash; able to test messaging, visuals, and audiences.
 </li>
 <li>
 Excellent communication and reporting skills.
 </li>
 <li>
 Bachelor's degree in Marketing, Communications, or related field preferred
 </li>
 <li>
 Experience in hospitality, travel, or real estate marketing is a plus.
 </li>
 </ul>
 
 
 
 
 
 What We Offer:
 
 
 <ul>
 <li>
 Competitive pay or performance-based incentives.
 </li>
 <li>
 Flexible hours and remote work setup.
 </li>
 <li>
 Opportunity to grow with a fast-expanding short-term rental brand.
 </li>
 <li>
 Creative freedom and autonomy to experiment and scale successful campaigns.
 </li>
 <li>
 Supportive and collaborative work environment
 </li>
 <li>
 Learn the ins and outs of US real estate and hospitality management
 </li>
 </ul>
 
 
 
 
 
 To Apply:
 
 
 
 Please send your resume outlining your experiences. Include the word &ldquo;Ad Manager guru&rdquo; in your subject line to show attention to detail.
 
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Experience and expertise in Digital Marketing and Online Marketing
 </li>
 <li>
 Proficiency in Social Media Marketing strategies and platforms
 </li>
 <li>
 Knowledge and application of Web Analytics tools to measure campaign performance
 </li>
 <li>
 Strong Communication and collaboration skills
 </li>
 <li>
 Ability to work independently and meet strategic goals
 </li>
 <li>
 Experience with marketing automation tools is a plus
 </li>
 </ul>
</div>

Digital Marketing & Campaign Specialist

INSIDEA

<div>
 
 
 About the company:
 
 
 
 
 
 
 At INSIDEA, we are a fully remote organisation, hiring top talents from across the globe to deliver exceptional digital marketing and HubSpot solutions. Our diverse services are designed to enhance your brand&rsquo;s online presence and drive real, measurable growth. From marketing optimization and content creation to full-scale HubSpot integration, we provide a holistic approach to transform your digital experience and maximize performance.
 
 
 
 
 
 To learn more about INSIDEA please visit www.insidea.com
 
 
 
 
 
 
 Job Description:
 
 
 
 
 
 
 As a SEO Specialist, you will play a crucial role in
 
 
 optimizing and improving the online presence
 
 
 of our organization or clients. Your primary focus will be on
 
 
 implementing strategies to increase organic search rankings, drive traffic to websites, and enhance overall visibility in search engine results
 
 
 . You will work closely with cross-functional teams to develop and execute effective SEO campaigns and stay abreast of industry trends to ensure the continued success of our digital marketing efforts.
 
 
 
 
 
 
 Job Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 
 Keyword Research:
 
 Identify high-performing keywords by analyzing search volume, competition, and user intent.
 </li>
 <li>
 
 On-Page Optimization:
 
 Enhance website content and structure with best practices for meta tags, headers, and URLs.
 </li>
 <li>
 
 Technical SEO:
 
 Address technical issues affecting performance; collaborate with developers for SEO-friendly changes.
 </li>
 <li>
 
 Content Strategy:
 
 Create and optimize content that meets both user needs and SEO goals.
 </li>
 <li>
 
 Link Building:
 
 Develop strategies to enhance website authority and manage backlink profiles, disavowing harmful links.
 </li>
 <li>
 
 Analytics and Reporting:
 
 Use tools like Google Analytics and Search Console to track performance and generate reports on key metrics.
 </li>
 <li>
 
 Industry Trends:
 
 Stay updated on search engine algorithm changes and adapt strategies accordingly.
 </li>
 <li>
 
 Competitor Analysis:
 
 Analyze competitor strategies to refine our approach.
 </li>
 <li>
 
 Collaboration:
 
 Work with content creators and marketing teams to integrate SEO into overall initiatives.
 </li>
 </ul>
 
 
 
 
 
 Preferred Experience:
 
 
 
 
 
 <ul>
 <li>
 
 
 3+ years of experience in SEO
 
 
 or in a similar role.
 </li>
 <li>
 In-depth knowledge of
 
 
 search engine algorithms, ranking factors, and SEO best practices.
 
 
 </li>
 <li>
 Familiarity with tools such as
 
 
 Google Analytics, Google Search Console, Moz, SEMrush
 
 
 , or similar SEO tools.
 </li>
 <li>
 Strong analytical and problem-solving skills.
 </li>
 <li>
 
 Excellent communication and collaboration skills.
 
 </li>
 </ul>
 
 
</div>

SEO Specialist

GNH India Pharmaceuticals Limited

<div>
 GNH India is seeking a highly skilled
 
 SEO Specialist / Semrush Expert
 
 with a strong understanding of AI-driven SEO practices. The ideal candidate will use Semrush, modern AI tools, and data-based insights to enhance keyword rankings, increase organic traffic, and strengthen our overall digital presence. You will collaborate with marketing and content teams to build intelligent, scalable SEO strategies.
 
 
 
 Key Responsibilities
 
 
 
 
 <ul>
 <li>
 
 Conduct advanced keyword research using
 
 Semrush
 
 and
 
 AI-powered research tools
 
 .
 
 
 </li>
 <li>
 
 Perform detailed SEO and technical site audits; identify issues and execute fixes.
 
 
 </li>
 <li>
 
 Optimize on-page SEO elements including meta tags, structured data, internal linking, and content improvement.
 
 
 </li>
 <li>
 
 Use AI-based insights for content gap analysis, competitor benchmarking, and trend prediction.
 
 
 </li>
 <li>
 
 Develop intelligent link-building strategies using both manual and AI-assisted analysis.
 
 
 </li>
 <li>
 
 Monitor SEO KPIs, track algorithm updates, and generate data-driven reports.
 
 
 </li>
 <li>
 
 Collaborate with content, design, and development teams to implement SEO-friendly, AI-enhanced recommendations.
 
 
 </li>
 <li>
 
 Leverage AI tools to automate repetitive SEO tasks, identify opportunities, and improve workflow efficiency.
 
 
 </li>
 <li>
 
 Manage Semrush projects, create dashboards, and extract actionable insights.
 
 
 
 
 
 </li>
 </ul>
 Requirements
 
 
 
 
 Required Skills &amp; Qualifications
 
 
 
 
 <ul>
 <li>
 
 Proven experience as an SEO Specialist or similar role.
 
 
 </li>
 <li>
 
 Expert-level proficiency in
 
 Semrush
 
 (mandatory).
 
 
 </li>
 <li>
 
 Strong understanding of
 
 AI-driven SEO techniques
 
 and tools (ChatGPT, Surfer, Jasper, etc.).
 
 
 </li>
 <li>
 
 Deep knowledge of technical SEO, on-page SEO, off-page SEO, and local SEO.
 
 
 </li>
 <li>
 
 Experience with Google Search Console, Google Analytics, Ahrefs, Screaming Frog, etc.
 
 
 </li>
 <li>
 
 Analytical mindset with strong reporting and data interpretation skills.
 
 
 </li>
 <li>
 
 Basic knowledge of HTML, CSS, and CMS platforms (e.g., WordPress).
 
 
 </li>
 <li>
 
 Excellent communication and collaboration skills.
 
 
 </li>
 </ul>
</div>

SEO Specialist / Semrush Expert

Weekday (YC W21)

<div>
 This role is for one of our clients
 
 
 Industry: Staffing and Recruiting
 
 
 Seniority level: Associate level
 
 
 Min Experience: 0 years
 
 
 Location: Mumbai
 
 
 JobType: full-time
 
 
 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
 
 
 We are looking for a
 
 Digital Content &amp; Social Media Specialist
 
 with 2&ndash;4 years of strong experience in digital marketing, social platforms, and content-driven brand growth. In this role, you will take ownership of developing high-impact content, managing multi-channel social presence, and executing integrated marketing initiatives that elevate brand visibility and engagement. You&rsquo;ll collaborate closely with design, marketing, and sales teams to deliver campaigns that drive measurable outcomes.
 
 
 
 Key Responsibilities
 
 
 
 Content Development &amp; Storytelling
 
 
 Ideate, write, and edit compelling long- and short-form content for blogs, website pages, email campaigns, case studies, and marketing collateral.
 
 
 Work with designers to produce visually engaging digital assets including videos, infographics, reels, and campaign creatives.
 
 
 Create content aligned with brand positioning, audience insights, and campaign objectives.
 
 
 
 Social Media Ownership
 
 
 Manage and grow brand presence across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.
 
 
 Plan and schedule content calendars, develop platform-specific content, and monitor real-time performance.
 
 
 Engage with audiences, respond to comments &amp; messages, and foster active community interactions.
 
 
 
 Integrated Campaign Execution
 
 
 Support end-to-end execution of 360&deg; marketing campaigns encompassing digital channels, influencer partnerships, events, and email marketing.
 
 
 Work cross-functionally with internal stakeholders and external vendors to ensure timely and effective delivery.
 
 
 Contribute ideas for demand-generation and brand-building activities across touchpoints.
 
 
 
 Research &amp; Insights
 
 
 Conduct market and competitor research to identify trends, engagement patterns, and audience needs.
 
 
 Apply insights to optimize content performance and inform campaign planning.
 
 
 
 Analytics &amp; Reporting
 
 
 Track KPIs across content and social channels, analyze performance data, and present actionable insights for continuous improvement.
 
 
 Leverage analytics tools to measure reach, engagement, conversions, and sentiment.
 
 
 
 Brand Management
 
 
 Ensure consistency in brand message, tone, and visual identity across communications.
 
 
 Assist in developing narrative frameworks and content guidelines for brand storytelling.
 
 
 
 What You Bring
 
 
 Bachelor&rsquo;s degree in Marketing, Media, Communications, Journalism, or a related discipline.
 
 
 2&ndash;4 years of experience in digital marketing, content development, or social media management.
 
 
 Strong writing and storytelling skills with a portfolio of published or publicly visible work.
 
 
 Hands-on experience with social tools, scheduling platforms, and analytics dashboards.
 
 
 Creative thinking, problem-solving ability, and comfort working in a fast-paced environment.
 
 
 Ability to independently manage deadlines and collaborate fluidly with multidisciplinary teams.
 
 
 
 Core Skills
 
 
 Content Strategy
 
 
 
 <ul>
 <li>
 Social Media Management
 </li>
 <li>
 Content Writing
 </li>
 <li>
 Digital Campaigns
 </li>
 <li>
 Community Engagement
 </li>
 <li>
 Analytics
 </li>
 <li>
 Brand Communication
 
 
 
 
 </li>
 </ul>
</div>

Digital Content & Social Media Specialist

Reliance Industries Limited

<div>
 
 Job Responsibilities :
 
 
 
 <ul>
 <li>
 </li>
 <li>
 Support design and delivery of RF digital strategy
 </li>
 <li>
 Implementing the digital strategy including website, social media and other digital marketing channels.
 </li>
 <li>
 Develop and manage digital communication campaigns, including new initiatives in collaboration with in-house teams, external vendors and partners.
 </li>
 <li>
 Set up and streamline an external e-newsletter
 </li>
 <li>
 Innovating with new digital media campaigns; Targeted newsletters to key external stakeholders
 </li>
 <li>
 Digital-first strategy on major initiatives and publications
 </li>
 <li>
 Emphasis on infographics, data visualization and AVs for story-telling
 
 
 
 </li>
 </ul>
 
 Education Requirement :
 
 
 
 <ul>
 <li>
 </li>
 <li>
 Necessary: PGDM degree in International Business &amp; Marketing
 </li>
 <li>
 Desired: PGDM degree in International Business &amp; Marketing
 
 
 
 </li>
 </ul>
 
 Experience Requirement :
 
 
 
 <ul>
 <li>
 Necessary: 10-15 Years of experience in in digital marketing space
 </li>
 <li>
 Desired: Development sector experience
 
 
 
 </li>
 </ul>
 
 Skills &amp; Competencies :
 
 
 
 
 B. Function-specific Competencies (Technical /Functional)
 
 
 
 
 Expected Proficiency Level (1-4) *
 
 
 
 Digital marketer with experience in EdTech &amp; Development space
 
 
 4
 
 
 Infographics, data visualization and story telling
 
 
 4
 
 
 Program executer
 
 
 4
</div>

Content Manager ( 82365858 )

Pazago

<div>
 
 
 About Pazago
 
 
 
 Pazago transforms the export experience, making each export order faster, more efficient, and stress-free. With streamlined processes and complete visibility, exporters save time, cut costs, and gain control over their processes&mdash;all while strengthening trust with their clients.
 
 
 Pazago enables exporters to focus on growth with a platform that simplifies every step of the journey.
 
 
 
 
 
 
 Role Overview
 
 
 
 We are looking for a creative, detail-oriented
 
 Content Creator
 
 to join our marketing team. The ideal candidate should have a strong grasp of storytelling, a good understanding of the tech/start-up space, and the ability to create engaging content across formats and platforms. This role will play a key part in building Pazago&rsquo;s brand identity and strengthening our digital presence.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Create engaging and original content for social media, website, blogs, emails, and marketing campaigns.
 </li>
 <li>
 Develop content ideas aligned with brand voice, business strategy, and industry trends.
 </li>
 <li>
 Manage social media pages, plan content calendars, and track performance.
 </li>
 <li>
 Create short-form videos, reels, graphics, and other multimedia content (basic design/video editing skills preferred).
 </li>
 <li>
 Work closely with internal teams (Sales, Operations, HR, and Customer Service) to generate content that reflects company culture and service offerings.
 </li>
 <li>
 Write scripts, captions, case studies, customer stories, and product-focused content.
 </li>
 <li>
 Ensure content accuracy, grammar, and adherence to brand guidelines.
 </li>
 <li>
 Stay updated with logistics, e-commerce, and tech industry trends to produce relevant content.
 </li>
 <li>
 Monitor content performance and provide insights for improvement.
 </li>
 <li>
 Ability to conceptualize and execute campaigns independently.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 1&ndash;3 years of experience in content creation, social media management, or digital marketing.
 </li>
 <li>
 Excellent writing, editing, and storytelling skills.
 </li>
 <li>
 Strong understanding of social media trends, especially Instagram, LinkedIn, and YouTube.
 </li>
 <li>
 Basic design skills (Canva or similar) and familiarity with video editing tools.
 </li>
 <li>
 Ability to manage multiple tasks, work with deadlines, and collaborate across teams.
 </li>
 <li>
 Understanding of analytics tools (Meta Business Suite, LinkedIn Analytics, Google Analytics)
 </li>
 </ul>
 
 
</div>

Content Creator

ICICIDirect

<div>
 
 
 About the Role
 
 
 
 ICICI Securities is looking for a dynamic and market-savvy Social Media Specialist to join our digital content team. The ideal candidate is someone who understands the pulse of the stock markets, can create engaging content, and knows how to grow and nurture communities across social media platforms.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Plan, create, and publish high-quality content across major social media channels.
 </li>
 <li>
 Monitor stock market trends and translate them into simple, engaging, and timely social media content.
 </li>
 <li>
 Collaborate with research, product, and marketing teams to ensure accuracy and relevance of financial content.
 </li>
 <li>
 Track performance metrics and optimize content strategy for higher reach, engagement, and conversions.
 </li>
 <li>
 Manage real-time communication during major market events, product launches, or campaigns.
 </li>
 <li>
 Stay updated with social media trends, algorithm changes, and industry best practices.
 </li>
 <li>
 Maintain ICICI Direct&rsquo;s brand voice consistently across all platforms.
 </li>
 </ul>
 
 
 
 
 
 Required Skills &amp; Qualifications
 
 
 <ul>
 <li>
 Strong understanding of stock markets, trading, and investment concepts.
 </li>
 <li>
 Hands-on experience with social media management tools and dashboards.
 </li>
 <li>
 Ability to convert complex financial concepts into simple and engaging content.
 </li>
 <li>
 Good communication, storytelling, and copywriting skills.
 </li>
 <li>
 Analytical mindset with experience in reading and interpreting social media analytics.
 </li>
 <li>
 Proven track record of managing or growing social media pages is a strong plus.
 </li>
 </ul>
 
 
 
 
 
 Preferred Experience
 
 
 <ul>
 <li>
 4 - 10 years of experience in social media, content creation, or digital marketing.
 </li>
 <li>
 Experience working with BFSI brands or finance-focused digital publishers is an advantage.
 </li>
 </ul>
 
 
</div>

Social Media Manager (Stock Markets domain)

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