avp, technical seo & generative engine optimization Jobs in New York

avp, technical seo & generative engine optimization

director - e-commerce

director, search (seo and aeo) Jobs in New York

director, search (seo and aeo)

director- corporate site experience Jobs in New York

director- corporate site experience

search engine optimization category specialist Jobs in New York

search engine optimization category specialist

director search seo and aeo

Tapestry

<div>
 We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what&rsquo;s possible.
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 <br/>
 At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands &ndash; Coach, Kate Spade New York, Stuart Weitzman &ndash; was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We&rsquo;re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.
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 A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
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 <strong>
  Primary Purpose
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  <br/>
 </strong>
 The Director, Search (SEO and AEO) will lead Tapestry&rsquo;s enterprise search strategy, ensuring platform-level SEO and AEO health, performance, and discoverability. This leader will partner closely with engineering, product, site merchandising, brand marketing, and analytics teams to address complex SEO/AEO challenges and build scalable infrastructure for long-term growth. The Director will oversee enterprise initiatives across indexation, page performance, structured data, mobile rendering, taxonomy, and site architecture, while also preparing the organization for discoverability in emerging AI-driven platforms. Although the role does not directly manage paid search, the Director will ensure alignment between organic and paid search strategies to maximize traffic and conversion. This role will report into Sr. Director, Digital Engineering
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 <strong>
  The successful individual will leverage their proficiency in SEO &amp; AEO to:
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 </strong>
 <ul>
  <li>
   SEO Strategy &amp; Leadership: Define and execute an enterprise-wide SEO strategy that drives sustainable organic growth and aligns with brand priorities.
  </li>
  <li>
   AEO &amp; Emerging Platforms: Stay at the forefront of AI Engine Optimization (AEO), ensuring Tapestry content and experiences are discoverable in AI-driven search, chatbots, and emerging platforms. Develop forward-looking strategies to adapt to evolving discoverability models.
  </li>
  <li>
   Site Optimization: Lead initiatives across taxonomy, metadata, internal linking, and content optimization to strengthen discoverability and improve conversion.
  </li>
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   Technical SEO: Partner with engineering and product teams to ensure robust site architecture, crawlability, indexation, structured data, rendering, and Core Web Vitals compliance.
  </li>
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   Cross-Functional Collaboration: Provide SEO and AEO best practices into seasonal planning, navigation, site refreshes, and digital product development in partnership with UX, merchandising, product, and engineering teams.
  </li>
  <li>
   Enterprise Initiatives: Serve as SEO/AEO lead for high-impact projects such as replatforming, taxonomy restructuring, and international expansion, safeguarding and enhancing visibility.
  </li>
  <li>
   Paid Search Alignment: Partner with performance marketing teams to ensure complementary strategies and shared insights across paid and organic search.
  </li>
  <li>
   Measurement &amp; Reporting: Define KPIs and reporting frameworks to measure SEO and AEO performance, using dashboards and analytics to share insights with leadership.
  </li>
  <li>
   Innovation &amp; Continuous Improvement: Anticipate algorithm updates, adopt emerging tools, and pilot innovative approaches to keep Tapestry&rsquo;s SEO and AEO practices best-in-class.
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   <br/>
  </li>
 </ul>
 <strong>
  The Accomplished Individual Will Possess
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  <br/>
 </strong>
 <ul>
  <li>
   10+ years of progressive SEO experience in large-scale, complex retail/e-commerce environments
  </li>
  <li>
   Proven success driving organic growth through taxonomy optimization, technical SEO, and content strategies
  </li>
  <li>
   Familiarity with AEO concepts and emerging discovery models (AI-driven search engines, generative AI platforms, voice assistants)
  </li>
  <li>
   Deep expertise in site architecture, crawl/index dynamics, structured data, and scalable SEO solutions. Proficiency with SEO / AEO analytics tools
  </li>
  <li>
   Demonstrated ability to influence and partner with engineering, product, UX, and merchandising teams to integrate SEO/AEO into site development and experiences
  </li>
  <li>
   International SEO/AEO expertise, including hands-on experience managing hreflang implementation, multilingual content strategies, and global site optimization.
  </li>
  <li>
   Demonstrated experience managing external agencies and partners to drive SEO/AEO initiatives and performance.
  </li>
  <li>
   Strong communication skills to advocate for SEO/AEO priorities and connect performance to business outcomes
  </li>
  <li>
   Ability to manage multiple priorities and enterprise-scale initiatives in a fast-paced environment
  </li>
  <li>
   Bachelor&rsquo;s degree required; Master&rsquo;s degree preferred
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Our Competencies for All Employees
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  <br/>
 </strong>
 <ul>
  <li>
   Courage: Doesn&rsquo;t hold back anything that needs to be said; provides current, direct, complete, and &ldquo;actionable&rdquo; positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  </li>
  <li>
   Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  </li>
  <li>
   Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  </li>
  <li>
   Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn&rsquo;t upset when things are up in the air; doesn&rsquo;t have to finish things before moving on; can comfortably handle risk and uncertainty.
  </li>
  <li>
   Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  </li>
  <li>
   Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  </li>
  <li>
   Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
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  </li>
 </ul>
 <strong>
  Our Competencies for All People Managers
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 </strong>
 <ul>
  <li>
   Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  </li>
  <li>
   Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person&rsquo;s career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  </li>
  <li>
   Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
   <br/>
   <br/>
  </li>
 </ul>
 Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant&rsquo;s or employee&rsquo;s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
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 <strong>
  Americans With Disabilities Act (ADA)
  <br/>
  <br/>
 </strong>
 Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com
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 <br/>
 Visit Tapestry, Inc. at http://www.tapestry.com/
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 <strong>
  Work Setup: HYBRID
  <br/>
  <br/>
 </strong>
 <strong>
  BASE PAY RANGE
  <strong>
   <strong>
    <strong>
     $180,000.00
    </strong>
   </strong>
  </strong>
  TO
  <strong>
   <strong>
    <strong>
     $195,000.01
    </strong>
   </strong>
  </strong>
  <strong>
   <strong>
    <strong>
     Annually
     <br/>
     <br/>
    </strong>
   </strong>
  </strong>
 </strong>
 Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation &amp; Benefits.
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</div>


Director, Search (SEO and AEO)

Yext

<div><div><p>Yext (NYSE: YEXT) is the leading brand visibility platform, built for a world where discovery and engagement happen everywhere &mdash; across AI search, traditional search, social media, websites, and direct communications. Powered by over 2 billion trusted data points and a suite of integrated products, Yext provides brands the clarity, control, and confidence to perform across digital channels. From real-time insights to AI-driven recommendations and execution at scale, Yext turns a brand's digital presence into a competitive advantage, which is only possible through our team of innovators and enthusiastic collaborators. Join us and experience firsthand why we are consistently recognized as a 'Best Place to Work' globally by industry leaders such as Built In, Fortune, and Great Place To Work&reg;!</p></div><h3 class="jobSectionHeader"><b>
About the Role</b></h3>
<p>
You'll lead Yext's global brand awareness strategy across all paid and owned media channels &mdash; from digital advertising and sponsorships to SEO and AEO. In this role, you'll drive measurable reach and brand lift, ensuring our story resonates with CMOs, marketers, and enterprise buyers around the world. Reporting to the Director of Growth Marketing, you'll own the strategy, budget, and performance for Yext's brand visibility engine.</p>
<h3 class="jobSectionHeader"><b>
What You'll Do</b></h3>
<p><b>
Brand Awareness Strategy &amp; Execution</b></p>
<ul>
<li>Define and execute global brand awareness campaigns aligned with corporate objectives and product priorities.</li>
<li>Lead paid and owned media planning, budget management, and performance reporting across all channels.</li>
<li>Partner closely with Product Marketing, Content, and Creative to ensure consistent storytelling and visual identity.</li>
</ul>
<p><b>Paid Media Strategy &amp; Execution</b></p>
<ul>
<li>Develop and manage a multi-channel paid strategy across search, display, social, programmatic, and syndication.</li>
<li>Oversee media agencies for campaign planning, trafficking, optimization, and pacing.</li>
<li>Build continuous testing loops (creative, channel, audience) to improve ROI and efficiency.</li>
<li>Forecast, report, and analyze spend against brand and pipeline KPIs.</li>
</ul>
<p><b>Sponsorships &amp; Partnerships</b></p>
<ul>
<li>Research and evaluate new sponsorship and partnership opportunities to reach key audiences.</li>
<li>Negotiate and manage paid newsletters, podcasts, and media properties.</li>
<li>Activate sponsorships with compelling creative and content in partnership with Creative and Content teams.</li>
</ul>
<p><b>SEO &amp; AEO Leadership</b></p>
<ul>
<li>Own Yext's global SEO and AEO programs, partnering with Web and Product to ensure technical excellence.</li>
<li>Monitor evolving AI-powered search platforms and adapt strategies accordingly.</li>
<li>Drive organic visibility and share of search across traditional and emerging answer engines.</li>
</ul>
<p><b>Measurement &amp; Insights</b></p>
<ul>
<li>Define and manage the global brand health scorecard, tracking brand lift, share of voice, and ROI.</li>
<li>Collaborate with RevOps and Analytics to connect awareness programs to downstream pipeline impact.</li>
<li>Partner with Field and Growth Marketing to report on performance for SEO, AEO, and paid media investments.</li>
</ul><h3 class="jobSectionHeader"><b>What You Have</b></h3>
<ul><li>7&ndash;10 years of experience in brand or media marketing at a B2B SaaS or tech company.</li>
<li>Proven track record managing global paid media campaigns and budgets.</li>
<li>Deep understanding of digital media, SEO/AEO, and brand measurement frameworks.</li>
<li>Experience leading agency relationships and cross-functional partnerships.</li>
<li>Strong analytical skills and ability to translate performance into strategic recommendations.</li>
<li>Excellent communication and collaboration skills; comfortable influencing across teams and regions.</li>
</ul><h3 class="jobSectionHeader"><b>Why You'll Love It Here</b></h3>
<ul><li>Drive the next phase of Yext's brand visibility on a global stage.</li>
<li>Collaborate with creative, product, and marketing leaders to shape how Yext shows up in the market.</li>
<li>Join a team recognized for innovation, collaboration, and measurable impact.</li>
<li>Be part of a company consistently named a <i>Best Place to Work</i> by Built In, Fortune, and Great Place to Work&reg;.</li>
</ul>
<p>#LI-PV1</p><p></p><div><p><br>
Yext is committed to building an inclusive and diverse culture where every person is seen, heard, and valued. We believe in equal employment opportunity and welcome employees and applicants of all races, colors, ethnicities, religions, creeds, national origins, ancestries, genetics, sexes, pregnancy or childbirth, sexual orientations, genders (including gender identity or nonbinary or nonconformity and/or status as a trans individual), ages, physical or mental disabilities, citizenships, marital, parental and/or familial status, past, current or prospective service in the uniformed services, or any characteristic protected under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. It is Yext's policy to provide reasonable accommodations to people with disabilities as required by law. If you have a disability that requires an accommodation in completing this application, interviewing, or participating in the employee selection process, please complete this form.<br>
<br>
<b>Security Alert</b></p>
<p>
All legitimate Yext communications come from @yext.com email addresses. Messages from other domains (for example, @yext.team) are not authorized and are likely fraudulent. If you receive a message that seems suspicious, do not share personal information, click on links, or provide payment. Instead, please report the communication to security@yext.com.</p></div></div>

Senior Brand Campaigns & Paid Media Manager

Empathy

<div><p>Empathy is on a mission to build a more resilient world by helping people everywhere plan for and deal with life&rsquo;s toughest moments. Our award-winning flagship loss support product, powered by tech and driven by purpose, provides clarity and confidence by guiding individuals through all the tedious and time-consuming tasks associated with loss. Combining tech and human touch, we make it possible for people to focus on what truly matters while supporting them through the logistics and emotions that follow. Our second product, Empathy LifeVault was designed to create a new standard in legacy and estate planning that&rsquo;s intuitive, secure, and educational, with the ability to generate, organize, and store legal documents with extreme ease.</p><p>
Through partnerships with leading insurers, forward-looking financial institutions, and innovative employers, we&rsquo;ve expanded access to Empathy to over 45 million covered lives across North America. And we&rsquo;re just getting started, which is where our team comes in.</p><p>
Our team is passionate, empathetic, and dedicated to getting world-class products in the hands of those dealing with emotionally charged and logistically hard moments of crisis, and to partnering with industry leaders to bring Empathy to the masses. We work collaboratively to identify pain points and design elegant solutions for users and partners alike. We aim to move the industry and cultural expectations of supporting people through life&rsquo;s hardest moments forward.<br>
</p><br>
<br>
Requirements:
<br>
<ul><li>7+ years of experience in performance or growth marketing, ideally in B2B or B2B2C environments.</li><li>
Proven ability to drive measurable acquisition, revenue, and enrollment outcomes through paid media, organic channels, and web optimization.</li><li>
Strong experience managing campaigns across Google, Meta, LinkedIn, and other performance marketing channels.</li><li>
Experience managing and mentoring internal teams, including specialists and managers, and overseeing external agencies.</li><li>
Strong analytical skills with experience using data to optimize campaigns, channels, and user journeys.</li><li>
Ability to translate partner and user insights into scalable acquisition strategies.</li><li>
Excellent communicator and collaborator, able to work cross-functionally with Enrollment Marketing, Demand Generation, Client Success, Brand, and Design teams.</li><li>
Self-starter who thrives in a fast-paced, evolving environment and balances strategic thinking with hands-on execution.</li></ul><p><i>
The salary for this position ranges between $170,000 - $180,000 which includes base salary. This is decided based on many factors, including but not limited to: technical skills, qualifications, and geographic location. In addition to base salary, we are proud to offer stock options in the company and a competitive benefits package.</i></p><p>
To support our employees, we offer comprehensive benefits both in and out of the office. These include premium healthcare, comprehensive paid time off, and flexible parental leave. Our bereavement care includes premium access to the Empathy platform and support for employees and their families. We support financial wellness with a company-sponsored 401(k) plan and up to a 4% employer match, along with competitive stock options. With annual retreats, team lunches for our NYC office, and a remote employee stipend, we prioritize spending time together and investing in our people. We hope you will want to join our exceptional team!</p><br>
In this role you will:<br>
<br>
<p>The Senior Manager, Growth Marketing will own Empathy&rsquo;s paid media, digital growth, and performance marketing programs across our B2B2C ecosystem. This person will be responsible for driving revenue, pipeline, and user acquisition through integrated campaigns across paid channels (LinkedIn, Meta, Google, display/retargeting) and owned digital properties.</p><p>
This role blends strategic leadership, hands-on execution, and analytical rigor. The ideal candidate has experience leading growth or performance marketing in a B2B and B2B2C environment, managing both internal teams and external agencies, and translating partner journeys into scalable acquisition programs.</p><p>
This role will manage a team including a Web Lead, Growth Marketing Specialist, and AEO/SEO Manager, as well as oversee our performance marketing agency. This role is based in New York and reports to the Flatiron office 3 days a week.
</p><p><b>Key Responsibilities</b></p><ul><li>
Own Empathy&rsquo;s paid media strategy and execution across paid digital channels including but not limited to, LinkedIn, Meta, Google, display/retargeting, and direct media buys.</li><li>
Oversee the AI&#8209;Powered Search &amp; Content Optimization Lead Manager and Web Lead to ensure on-site optimization, organic search performance, and landing page experience support overall acquisition and enrollment objectives.</li><li>
Build and optimize full-funnel campaigns that drive pipeline, revenue, and user acquisition across employer, insurance, and financial clients partnering closely with Demand Gen and Enrollment Marketing to align targeting, messaging, and activation tactics.</li><li>
Manage and optimize our performance marketing agency, ensuring campaigns meet our goals, ROI and efficiency targets.</li><li>
Lead, mentor, and develop the internal growth marketing team (Web Lead, Growth Marketer, AEO/SEO Manager), providing clarity on priorities, KPIs, and execution standards.</li><li>
Oversee experimentation and testing across creative, messaging, offers, audience segments, landing pages, and channel mix.</li><li>
Collaborate with Marketing Ops &amp; Analytics to track, measure, and report on campaign performance, deriving actionable insights to drive continual improvement.</li><li>
Partner with the design team to ensure creative across channels is consistent with Empathy&rsquo;s brand but drives measurable business results.</li><li>
Stay current on trends in paid media, SEO/AEO, Web optimization, and digital privacy, translating insights into actionable strategies.</li></ul></div>

Senior Manager, Growth Marketing

RELX Group

<div></div><div><div>About the Business</div><div>
For more than 20 years, Brightmine&trade;, formerly XpertHR, has provided innovative, yet practical HR Compliance and Reward solutions. Part of RELX, a global leader in information and analytics services, we help our customers navigate the complicated and constantly changing world of work with confidence, enabling them with data and content.</div><div></div><div><br>
With more than 9,000 global customers, Brightmine is a leading provider of people data, analytics and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise. At the same time, we're creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity and ideas can make an impact. Where you can think big, aim high and explore more.</div><div></div><div><br>
About the role</div><div></div><div><i><br>
This is a hybrid position, which will require working from our New York City office every Tuesday and Wednesday.</i></div><div></div><div><br>
We&rsquo;re searching for a Marketing Content Manager with B2B experience in the HR industry to help shape and deliver on a content marketing strategy that drives SEO, AEO, GEO, and conversions, builds awareness of our solutions with our target audience, and continues to position us as a thought leader in our market. As part of our ambitious marketing function, you will be responsible for creating, improving, and maintaining content to achieve our business goals leveraging AI tools and Customer Data Platforms (CDPs) to personalize and optimize content performance.</div><div></div><div><br>
Responsibilities</div><ul><li><div>
Write and develop high-quality content including blog posts, social media, website copy, whitepapers, video scripts, and podcasts.</div></li><li><div>
Create and optimize content for SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) to improve visibility across traditional and emerging search platforms.</div></li><li><div>
Collaborate with the Graphic Designer and Demand Generation Team to support integrated campaign activity.</div></li><li><div>
Work with the Portfolio Marketing Team to regularly update web content reflecting new product features and developments.</div></li><li><div>
Collaborate with Content team, manage freelancers and external agencies as needed.</div></li><li><div>
Identify customer needs and content gaps, recommending new topics and formats.</div></li><li><div>
Research and produce a regular stream of topical, creative, and engaging content for multi-channel use.</div></li><li><div>
Own and continuously improve our end-to-end marketing content creation and publishing processes.</div></li><li><div>
Use AI-powered tools for content ideation, generation, optimisation, and performance analysis.</div></li><li><div>
Manage and maintain content within WordPress and ensure consistency and governance.</div></li><li><div>
Meet tight deadlines while maintaining top-quality output.</div></li><li><div>
Contribute to the measurement and reporting of content KPIs to understand and optimize engagement and conversion.</div></li></ul><div></div><div><br>
Requirements</div><ul><li><div>
Proven content marketing experience, ideally in B2B. HR industry experience is preferred.</div></li><li><div>
Bachelor&rsquo;s degree in Communications, Journalism, Marketing, or a related field.</div></li><li><div>
Strong understanding of SEO, AEO, and GEO principles and tools.</div></li><li><div>
Experience using AI tools (e.g., generative AI, NLP-based platforms) for content creation and optimization.</div></li><li><div>
Familiarity with Customer Data Platforms (CDPs) such as Oracle Unity, Salesforce CDP, or similar, with an understanding of how to leverage audience data to personalize and optimize content strategies.</div></li><li><div>
Ability to interpret and apply brand guidelines, positioning, and tone of voice.</div></li><li><div>
Strong communication skills and ability to produce content for both UK and US audiences.</div></li><li><div>
Excellent time management and multitasking abilities.</div></li></ul><br>
<div></div>
Primary Location Base Pay Range: New York, NY $88,900 - $148,000.<br>
This job is eligible for an annual incentive bonus.<br>
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer to our US full- and part-time employees working at least 20 hours or more per week:
 Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
 Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
 Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
 Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
 Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
 Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
 In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice<div><br>
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our <div>Applicant Request Support Form</div> or please contact 1-855-833-5120.</div><div></div><div>
Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams <div>here</div>.</div><div></div><div>
Please read our <div>Candidate Privacy Policy</div>.</div><div></div><div>
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.</div><div></div><div><i>
USA Job Seekers:</i></div><div><div>
EEO Know Your Rights</div>.</div></div>

Marketing Content Manager (NYC Hybrid)

LexisNexis Risk Solutions

CLEAR

<div>
 <p>
  Have you ever had that green-light feeling? When you hit every green light and the day just feels like magic. CLEAR's mission is to create frictionless experiences where every day has that feeling. With more than 30+ million passionate members and hundreds of partners around the world, CLEAR&rsquo;s identity platform is transforming the way people live, work, and travel. Whether it&rsquo;s at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - unlocking easier, more secure, and more seamless experiences - making them all feel like magic.
 </p>
 <p>
  As CLEAR&rsquo;s Website &amp; SEO Lead, you&rsquo;ll own our website as a core growth channel driving traffic, engagement, and enrollments. You&rsquo;ll lead day-to-day SEO and content initiatives, grow our blog and FAQs, and ensure our site is always optimized to tell CLEAR&rsquo;s story. Partnering closely with the Paid Media and Creative teams, you&rsquo;ll use SEO and website insights to optimize campaigns and landing pages, maximizing performance across channels.
 </p>
 <p>
  You&rsquo;ll bring a marketer&rsquo;s mindset to SEO by blending content strategy and data-driven optimization. Collaborating with Creative and Marketing, you&rsquo;ll execute website strategies that improve the customer journey and strengthen CLEAR&rsquo;s presence in the search landscape. Your work will directly shape how customers find, experience, and enroll with CLEAR driving measurable growth and impact.
 </p>
 <p>
  &nbsp;
 </p>
 <p>
  <em>
   <strong>
    What you'll do:
   </strong>
  </em>
 </p>
 <ul>
  <li>
   Own website strategy &amp; management: Oversee CLEAR&rsquo;s website as a marketing channel ensuring content, UX, and performance align with business goals.
  </li>
  <li>
   Lead SEO marketing initiatives: &nbsp;Drive organic growth by improving search visibility through keyword research, on-page optimization, and enhanced results (e.g., FAQs, how-to guides, events).
  </li>
  <li>
   Build a content engine: Develop and scale a blog strategy that strengthens our thought leadership and fuels enrollments by garnering organic search engine and LLM-referral traffic.
  </li>
  <li>
   Implement structured data: Leverage structured data Schema Markup to increase appearances in SERP Features and visibility in LLMs, statically for individual pages and programmatically where feasible.
  </li>
  <li>
   Maintain content quality &amp; governance: Ensure all web content follows SEO best practices, brand guidelines, and provides a clear, consistent user experience.
  </li>
  <li>
   Partner with paid media: Collaborate on campaign landing pages and site optimizations that improve customer journeys and maximize ROAS and conversion rates.&nbsp;
  </li>
  <li>
   Support launches &amp; campaigns: Work cross-functionally with Product, Creative, and Marketing to execute site enhancements for campaigns, product launches, and always-on programs.
  </li>
  <li>
   Manage site health &amp; best practices: Monitor site speed, metadata, and overall performance to ensure a smooth user experience and strong search visibility.
  </li>
  <li>
   Track &amp; optimize performance: Leverage Google Tag Manager and analytics tools (GA4, Search Console, Looker) to track key website events, run A/B tests, and turn insights into continuous improvements.&nbsp;
  </li>
  <li>
   Analyze and improve customer journeys: Evaluate how visitors move through the site and enhance their experience by making pages faster, easier to use, and aligned with Google&rsquo;s performance standards.
  </li>
  <li>
   Site testing &amp; personalization: Launch testing and personalization initiatives on the sitewide or individual page level, leveraging insights from said initiatives to improve the production site&rsquo;s conversation rate.
  </li>
  <li>
   Search innovation: Balance today&rsquo;s SEO best practices with the future of AI-powered discovery, helping CLEAR remain visible and relevant as customer search behaviors evolve.
  </li>
 </ul>
 <p>
  &nbsp;
 </p>
 <p>
  <em>
   <strong>
    How you'll measure success:
   </strong>
  </em>
 </p>
 <ul>
  <li>
   Demonstrate tangible improvements in website traffic, user engagement, and overall SEO performance and share progress with leadership.
  </li>
  <li>
   Expand CLEAR&rsquo;s content footprint through a blog and FAQ strategy that drives engagement and thought leadership.
  </li>
  <li>
   Execute A/B tests and optimizations that measurably improve enrollments across the website.
  </li>
  <li>
   Develop strong partnerships with Marketing and Creative teams by collaborating effectively to deliver website strategies, campaigns, and content that support CLEAR&rsquo;s growth goals.
  </li>
 </ul>
 <p>
  &nbsp;
 </p>
 <p>
  <em>
   <strong>
    What you're great at:
   </strong>
  </em>
 </p>
 <ul>
  <li>
   A passion for improving the customer experience through innovative web and SEO strategies.&nbsp;
  </li>
  <li>
   Proven success managing websites as core marketing channels with a track record of enhancing site performance to meet business goals.
  </li>
  <li>
   Proficiency in WebFlow and Webflow Optimize (FKA Intellimize) or similar website-building platforms.
  </li>
  <li>
   Skilled in Google Analytics, Google Search Console, Google Tag Manager, and data visualization tools like Looker.
  </li>
  <li>
   Proficiency with Google Suite (Docs, Sheets, Slides) for reporting, analysis, and collaboration.
  </li>
  <li>
   A solid understanding of HTML, CSS, and JavaScript, with the ability to collaborate effectively with developers on website enhancements.
  </li>
  <li>
   GEO/AEO/AIO initiatives and strategies to drive visibility in LLMs and Google AI Overviews
  </li>
  <li>
   The ability to balance short-term wins with long-term strategic growth.
  </li>
  <li>
   Exceptional communication and collaboration skills, especially in working closely with Product, Creative, and Marketing teams.
  </li>
  <li>
   A self-starter with a data-driven mindset, continuously striving to drive improvement and change, while owning and leading SEO and website strategy.
  </li>
 </ul>
 <p>
  &nbsp;
 </p>
 <p>
  <em>
   <strong>
    How You'll be Rewarded:
   </strong>
  </em>
 </p>
 <p>
  At CLEAR, we help YOU move forward - because when you&rsquo;re at your best, we&rsquo;re at our best. You&rsquo;ll work with talented team members motivated by our mission of making experiences safer and easier. Our offices are bright and energetic with an open concept and plenty of conference rooms and casual co-working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well-being and learning &amp; development with stipends and reimbursement programs.&nbsp;
 </p>
 <p>
  We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match.
  <span>
   The base salary range for this role is $130,000-$160,000, depending on levels of skills and experience.
  </span>
 </p>
 <p>
  <em>
   <span>
    The base salary range represents the low and high end of CLEAR&rsquo;s salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR&rsquo;s total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units
   </span>
  </em>
 </p>
 <p>
  <span>
   <em>
    <span>
     CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.
    </span>
   </em>
  </span>
 </p>
 <p>
 </p>
 <span>
 </span>
 <span>
 </span>
 <p>
  &nbsp;
 </p>
</div>


SEO and Website Lead

American Eagle Outfitters Inc.

<div>
 <strong>
  Job Description
  <br/>
  <br/>
 </strong>
 <strong>
  POSITION TITLE:
 </strong>
 Associate Designer
 <br/>
 <br/>
 <strong>
  REPORTS TO:
 </strong>
 Associate Design Director
 <br/>
 <br/>
 <strong>
  POSITION SUMMARY:
 </strong>
 Work within the AE Women&rsquo;s team and implement the supervisor's direction in all aspects of the design process, from initial concept stage to presentation, to development and execution of the final product.
 <br/>
 <br/>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Work closely with Designer to design category-specific product based on design direction given for American Eagle Women&rsquo;s team
  </li>
  <li>
   Learn and understand raw materials and trims related to a specific classification
  </li>
  <li>
   Perform daily follow-up using email and PLM
  </li>
  <li>
   Interact with merchants and vendors to develop working partnership
  </li>
  <li>
   Observe presentation techniques and be prepared to make preliminary presentations
  </li>
  <li>
   Maintain daily running or classification while designer travels including fit sessions
  </li>
  <li>
   Perform preliminary design research domestically
  </li>
  <li>
   Comment on lab dips, wash submits and finishes with supervisor approval
  </li>
  <li>
   Perform other duties as required
  </li>
  <li>
   In person/in-office collaboration is required, the frequency of such in-person/in-office collaboration (e.g., portion of week, entire week) is dictated by business needs. Such collaboration includes work centralized around product development, milestone meetings, fittings, and approvals.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s Degree in Fashion or Art (or equivalent experience and education)
  </li>
  <li>
   At least 2/3 years of related Apparel experience; wovens experience is a plus
  </li>
  <li>
   Previous experience working for AE or Aerie is a plus; PLM experience required
  </li>
  <li>
   Ability to act as liaison between many departments: excellent communication and analytic skills.
  </li>
  <li>
   Must be detail oriented, computer literate and able to handle multiple tasks at once.
  </li>
  <li>
   Must be knowledgeable of Adobe Creative Suite (Illustrator, Photoshop, InDesign), Excel, and PLM (or equivalent program)
  </li>
  <li>
   Comfortable working in an hybrid environment - working in office several days a week (based on the needs of the business or big milestone week) with occasional remote work from home
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Pay/Benefits Information
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
  </li>
  <li>
   Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
  </li>
  <li>
   Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here.
  </li>
  <li>
   AEO may also provide discretionary bonuses and other incentives at its discretion.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  About Us
  <br/>
  <br/>
 </strong>
 American Eagle Outfitters (NYSE: AEO) is a portfolio of unique, loved and enduring brands with merchandise assortments that consist of high-quality, on-trend apparel, intimates, activewear, accessories, and personal care products.
 <br/>
 <br/>
 AEO operates stores in the United States, Canada, Mexico, and Hong Kong, and ships to approximately 80 countries worldwide through its websites. American Eagle and Aerie merchandise also is available at more than 300 international locations operated by licensees in approximately 30 countries.
 <br/>
 <br/>
 <em>
  AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.
  <br/>
  <br/>
 </em>
 Applications will be accepted until the Apply Before date (if applicable), but may be extended based on applicant volume.
 <br/>
 <br/>
 <strong>
  JOB INFO
  <br/>
  <br/>
 </strong>
 Job Identification 20365
 <br/>
 <br/>
 Job Category : Product Design
 <br/>
 <br/>
 Posting Date : 2025-11-13T19:17:19+00:00
 <br/>
 <br/>
 Job Schedule : Full time
 <br/>
 <br/>
 Locations : New York, NY, United States
</div>


Associate Designer - Women's Wovens

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Associate Designer - Women's Wovens