franchise marketing manager

voco™ hotels

<div>This job posting is for a position at a Hotel owned and operated by an independent franchisee, not by IHG or its affiliates. IHG has no involvement in the hiring or day-to-day employment policies or practices of franchisees.

By clicking the apply button, you will be applying for a position with an independently owned and operated franchise hotel, not with IHG or its affiliates, and IHG will not be your employer. 
About Us

Join voco&trade; hotels where every hotel has its unique charm, and our thoughtful hosts create a home away from home. Step by step, we're on a journey towards a sustainable future, treating the planet the same way we do our guests. Seeking individuals with as much character as our vibrant hotels. If you thrive on genuine hospitality, your place is with us at voco&trade; hotels.
voco Monaco Dubai is seeking a dynamic and creative Marketing Manager - Parties &amp; Entertainment to lead the marketing strategy for our high-energy entertainment, social events, and party experiences on The World Islands. This role is responsible for building brand visibility, driving guest engagement, and ensuring our entertainment offerings stand out as signature lifestyle experiences in Dubai's luxury hospitality scene.<h4 class="jobSectionHeader"> 
Your day to day

Marketing Strategy

Develop and execute a comprehensive multi-channel marketing plan focused on entertainment, nightlife, and social experiences.

Partner closely with the social media team to leverage platforms, influencers, digital storytelling and community engagement to build anticipation, drive attendance, and sustain visibility.Integrate digital, print, PR, OOH, and partnership activations to position voco Monaco Dubai as the premier party and entertainment destination.

Brand Management &amp; Storytelling

Shape and maintain the visual identity and tone of voice for entertainment offerings across all touchpoints.

Craft compelling narratives that resonate with diverse local and international audiences, enhancing emotional connection and brand affinity.

Content &amp; Social Media Management

Work with social and creative teams to develop engaging content, behind-the-scenes features, artist spotlights, and guest-driven experiences.

Oversee content calendars, engagement strategies, and performance reviews to grow vibrant online communities.

Digital Marketing

Collaborate with the digital team on paid media, SEO/SEM, email campaigns, CRM initiatives, and website content.

Support targeted promotions, exclusive offers, and digital activations to drive conversion and audience growth.

Guest Experience Touchpoints

Ensure all guest communication&mdash;web, app, pre-event notifications, F&amp;B systems&mdash;reflects consistent and elevated messaging.

Align marketing outputs with operational teams to create seamless guest journeys from discovery to attendance.

Partnership &amp; Stakeholder Management

Build and nurture relationships with external partners, agencies, performers, promoters, and media outlets.

Serve as key liaison between internal teams (digital, PR, F&amp;B, sales, events) to ensure integrated strategies and clear alignment.

Problem-Solving &amp; Agility

Anticipate challenges and develop creative, solution-oriented approaches to maintain momentum in a fast-paced entertainment environment.

Adapt strategies quickly based on market trends, audience insights, and competitive landscape. 
 
What we need from you
<ul>
<li>Minimum 8 years of marketing experience, ideally within nightlife, live entertainment, festivals, performing arts, or lifestyle hospitality</li>
<li>Experience collaborating across digital, PR, F&amp;B, sales, and events teams.</li>
<li>Strong storytelling capabilities and deep understanding of social content strategy.</li>
<li>Proven track record in stakeholder and partnership management.</li>
<li>Creative, trend-aware, and passionate about culture, entertainment, and guest experiences.</li>
<li>Experience with ticketing systems (e.g., Ticketmaster or equivalent) is an advantage.</li>
<li>Demonstrated success in driving revenue through event attendance or ticket sales.</li>
<li>Excellent written and verbal communication skills.</li>
<li>Experience launching new entertainment concepts, shows, or events is a plus.</li></ul> 

What we offer

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life. 
We welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. We are an equal opportunity employer and offer opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
 
So, join us and you'll become part of our hotel family.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.</h4></div>

Franchise Hotel - Marketing Manager – Parties & Entertainment

FranDevCo

<div>Senior Digital Marketing Account Manager &ndash; Franchising 
Location: Remote 
Company: FranDevCo<h3 class="jobSectionHeader">
About FranDevCo</h3>
FranDevCo is a franchise growth organization supporting emerging and established brands across North America. We specialize in building scalable franchise development systems that integrate high-performance sales, data-driven marketing, operations, and strategic finance. Our mission is to accelerate franchise expansion for our partners through proven processes, unmatched industry expertise, and a collaborative, purpose-driven culture.
With over 100 years of combined franchise experience, FranDevCo helps franchisors reach their growth goals by generating high-quality leads, attracting the right franchisees, and optimizing their development pipeline. We are committed to excellence and guided by our core values: G.R.O.W. &ndash; Growth, Reliable, Operate with Purpose, and a &ldquo;We&rdquo; Culture.<h3 class="jobSectionHeader">
Position Overview</h3>
FranDevCo is seeking a Senior Digital Marketing Account Manager to lead strategic planning, execution, and client relationship management for our franchise development marketing programs. This role requires a highly skilled digital marketer who can think holistically, manage complex campaigns across multiple platforms, and serve as a trusted advisor to franchisor clients.
You will manage accounts directly, optimize lead-generation strategies, ensure strong campaign performance, and help shape long-term growth initiatives. As the department expands, this role may evolve into a leadership opportunity with direct mentorship and team development responsibilities.<h3 class="jobSectionHeader">
Key Responsibilities</h3><h4 class="jobSectionHeader">
Client Strategy &amp; Relationship Leadership</h4><ul><li>
Serve as the primary point of contact for assigned clients, building trust-based, long-term partnerships. 
</li><li>
Lead client discovery, onboarding, and strategy development aligned with franchise growth goals. 
</li><li>
Deliver strategic recommendations based on industry best practices, performance insights, and client objectives. 
</li></ul><h4 class="jobSectionHeader">
Campaign Planning &amp; Execution</h4><ul><li>
Build and oversee digital lead generation strategies across Google Ads, Meta Ads, SEO, and additional paid channels. 
</li><li>
Collaborate with internal teams to execute integrated, high-performing marketing campaigns. 
</li><li>
Audit and optimize client websites, landing pages, and content to improve conversion rates and search visibility. 
</li></ul><h4 class="jobSectionHeader">
Performance Management &amp; Reporting</h4><ul><li>
Track, analyze, and interpret campaign data using platforms such as Google Analytics, WhatConverts, CRM systems, and ad manager tools. 
</li><li>
Provide clear, actionable performance reporting, translating data into strategic insights and recommendations. 
</li><li>
Identify gaps, troubleshoot performance issues, and implement optimizations to strengthen lead quality and ROI. 
</li></ul><h4 class="jobSectionHeader">
Team Mentorship &amp; Development</h4><ul><li>
Guide and support coordinators or junior team members, sharing strategic frameworks and advanced marketing techniques. 
</li><li>
Provide coaching, feedback, and best practices to elevate team performance. 
</li><li>
Promote a collaborative, innovative, and growth-oriented culture within the marketing team. 
</li></ul><h4 class="jobSectionHeader">
Cross-Functional Collaboration &amp; Project Management</h4><ul><li>
Work closely with creative, content, design, and operations teams to ensure seamless execution of marketing strategies. 
</li><li>
Manage timelines, deliverables, and task coordination using platforms like Asana. 
</li><li>
Act as an internal advocate for clients, ensuring their goals are understood and flawlessly executed across departments.</li></ul><h3 class="jobSectionHeader"> 
Key Qualifications</h3><ul><li>
5+ years of experience in digital marketing account management, with at least 3 years in multi-location or franchise marketing. 
</li><li>
Demonstrated success managing SEO, PPC, paid social, and digital lead generation programs. 
</li><li>
Proficiency with Google Analytics, Google Ads, Meta Ads Manager, and WordPress. 
</li><li>
Strong analytical and strategic thinking skills, with the ability to turn data into actionable insights. 
</li><li>
Ability to manage multiple clients and priorities in a fast-paced, high-growth environment. 
</li><li>
Experience mentoring team members or leading small teams. 
</li><li>
Familiarity with Asana or similar project management tools. 
</li><li>
Exceptional communication, presentation, and client-facing relationship skills.</li></ul><h3 class="jobSectionHeader"> 
Compensation &amp; Benefits</h3><ul><li>
Competitive salary based on experience 
</li><li>
Full-time, fully remote role (CST business hours) 
</li><li>
Performance-based bonuses and potential commission opportunities 
</li><li>
Opportunity to contribute to a rapidly growing franchise organization</li></ul> 
If you are a strategic digital marketing leader who thrives in a fast-paced environment and is passionate about supporting franchise growth, we&rsquo;d love to hear from you. Apply today and bring your expertise to a team that values innovation, collaboration, and excellence. 

8YLpaVtZPc</div>

Senior Digital Marketing Account Manager – Franchising

Authority Brands

Authority Brands Inc. is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ. The Sr. Marketing Manager will lead and oversee strategic marketing efforts within the Marketing program for The Junkluggers, playing a key role in the development, execution, and optimization of pre- and post-open marketing strategies aimed at generating viable leads for new franchise partners. This position is integral to the broader marketing leadership team and will require a results-driven individual with strong cross-functional collaboration skills, capable of driving initiatives that enhance brand performance and franchisee success. Responsibilities: <ul><li>Lead Cross-Functional Marketing Strategy: Collaborate with the Scalable Brands marketing teams, operations teams, and broader Authority Brands leadership to design, implement, and optimize marketing strategies that support franchise partner acquisition and growth.</li><li>Franchise Partner Support & Budget Management: Oversee the development and management of local marketing budgets for franchise partners, ensuring alignment with overall brand objectives while driving cost-effective results.</li><li>End-to-End Project Management: Lead projects from conception through execution, ensuring clear milestones, timely delivery, and measurable results. Track and report project progress to leadership, managing timelines and ensuring alignment with key business goals.</li><li>KPI & Performance Analysis: Utilize data-driven insights to evaluate lead flow, booking rate, close rate, and other key performance indicators (KPIs). Work collaboratively with the marketing team to improve these metrics and contribute to the overall success of the marketing efforts.</li><li>Market Research & Trend Analysis: Conduct in-depth market research, providing actionable recommendations on naming conventions, local market trends, and consumer behavior that can enhance marketing strategies and brand positioning.</li><li>Online Presence Audits & Optimization: Partner with internal marketing teams and vendors to regularly audit franchisee online presence to ensure consistency and alignment with brand standards, identifying opportunities for improvement and optimization.</li><li>Marketing Performance Analysis & Reporting: Lead the analysis and reporting of marketing campaign performance. Communicate insights and strategic recommendations to franchise partners, senior leadership, and other key stakeholders.</li><li>Franchisee Onboarding & Support: Spearhead the development of the onboarding process for new franchise partners, providing them with the tools, strategies, and guidance needed to effectively execute their local marketing plans. In combination with the brand teams, offer ongoing strategic support and training to ensure sustained franchisee success.</li><li>Development of Franchisee-Facing Content: Develop and manage educational and support content for franchise partners, including meeting agendas, task checklists, and training resources, ensuring they are equipped with the knowledge needed for success.</li><li>Vendor & Partner Relations: Manage relationships with external vendors and partners, ensuring timely and effective collaboration. Establish best practices for cross-brand collaboration and ensure knowledge sharing across the team.</li></ul>Qualifications: <ul><li>Leadership & Strategic Thinking: Proven experience in leading and managing marketing teams or initiatives. Strong ability to think strategically, make data-driven decisions, and align marketing strategies with business objectives. Experience in both B2C and B2B marketing environments is preferred.</li><li>Strong Project Management Skills: Demonstrated experience managing multiple complex projects simultaneously, delivering results on time and within budget. Ability to establish clear processes and structures in environments requiring continual improvement.</li><li>Digital and CRM Marketing Expertise: Thorough understanding of digital marketing strategies, including SEO, PPC, remarketing, and display advertising. Ability to interpret and act on digital campaign results to drive continuous improvement. Experience utilizing HubSpot for marketing automation and sales pipeline management preferred.</li><li>Analytical & Data-Driven: Strong analytical skills with the ability to interpret and act upon complex marketing data, providing insights and recommendations to improve marketing performance and KPIs.</li><li>Exceptional Communication & Collaboration: Excellent written and verbal communication skills. Ability to present complex ideas clearly to diverse audiences, including franchise partners, senior management, and cross-functional teams.</li><li>Problem-Solving & Innovation: A proactive, solution-oriented mindset with the ability to tackle challenges creatively and navigate dynamic business environments.</li><li>Adaptability & Growth Mindset: Comfortable with change and open to adapting strategies based on evolving market trends, company priorities, and resource allocations.</li><li>Franchisee-Centric Approach: Demonstrates a strong commitment to the success of franchise partners, with a focus on delivering value through every aspect of marketing support and collaboration.</li></ul>We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more. Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time. Authority Brands Inc. is an Equal Opportunity Employer Work Location: In person

Sr. Marketing Manager (Hybrid)

ADNOC Group

<div>
 
 JOB PURPOSE:
 
 
 
 Manage the development and implementation of the franchise strategy for ADNOC Distribution, in line with the Retail group's objectives and vision. Identify, evaluate, and negotiate potential franchise opportunities, and oversee the operational and financial performance of the existing and new franchisees. Ensure compliance with the franchise agreements, policies, and standards, and to provide guidance and support to the franchisees and internal stakeholders.
 
 
 
 KEY ACCOUNTABILITIES:
 
 
 
 
 Job Specific Accountabilities
 
 
 
 
 Franchise Strategy and Planning
 
 
 
 <ul>
 <li>
 Develop and implement the franchise strategy and business plan for ADNOC Distribution, in alignment with the Retail group's vision and goals.
 </li>
 <li>
 Conduct market research and analysis to identify and assess potential franchise opportunities, markets, and segments.
 </li>
 <li>
 Develop and maintain the franchise model, financial projections, and feasibility studies for new and existing franchisees.
 </li>
 <li>
 Monitor and evaluate the performance and profitability of the franchise network and provide recommendations for improvement and growth.
 
 
 </li>
 </ul>
 
 Franchise Development and Management
 
 
 
 <ul>
 <li>
 Identify, screen, and select qualified franchise candidates, and negotiate the terms and conditions of the franchise agreements.
 </li>
 <li>
 Coordinate and oversee the franchise development process, including site selection, design, construction, training, launch, and post-opening support.
 </li>
 <li>
 Manage and maintain the relationships with the franchisees, and provide them with ongoing guidance, assistance, and feedback.
 </li>
 <li>
 Ensure compliance with the franchise agreements, policies, and standards, and resolve any issues or disputes that may arise.
 </li>
 <li>
 Conduct regular audits and inspections of the franchise outlets, and ensure adherence to the brand image, quality, and customer service standards.
 </li>
 <li>
 Implement and monitor the franchise performance management system and provide regular reports and feedback to the senior management and the franchisees.
 
 
 </li>
 </ul>
 
 Franchise Marketing and Communication
 
 
 
 <ul>
 <li>
 Develop and implement the franchise marketing and communication plan, in coordination with the Marketing and Communication department.
 </li>
 <li>
 Ensure consistency and alignment of the franchise marketing and communication activities with the corporate brand identity and strategy.
 </li>
 <li>
 Support the franchisees in developing and executing local marketing and promotion campaigns and provide them with the necessary tools and materials.
 </li>
 <li>
 Facilitate and participate in franchise meetings, events, and forums, and foster a culture of collaboration and knowledge sharing among the franchise networks.
 
 
 </li>
 </ul>
 
 QUALIFICATIONS, EXPERIENCE, KNOWLEDGE &amp; SKILLS:
 
 
 
 
 Minimum Qualification
 
 
 
 <ul>
 <li>
 Bachelor's degree in Business Administration, Marketing, or a related field.
 
 
 </li>
 </ul>
 
 Minimum Experience &amp; Knowledge &amp; Skills
 
 
 
 <ul>
 <li>
 8 years of relevant experience in franchise development and management, preferably in the retail, oil and gas, or automotive sector
 </li>
 <li>
 Knowledge of the franchise industry, trends, and best practices.
 </li>
 <li>
 Knowledge of the retail, oil and gas, or automotive sector, and its products and services.
 </li>
 <li>
 Knowledge of the UAE market, regulations, and culture.
 </li>
 <li>
 Knowledge of the business planning, financial analysis, and feasibility studies.
 </li>
 <li>
 Knowledge of the franchise agreements, contracts, and legal aspects.
 </li>
 <li>
 Knowledge of the franchise marketing and communication strategies and tools.
 </li>
 <li>
 Knowledge of the franchise performance management and evaluation systems and methods.
 </li>
 <li>
 Excellent communication and negotiation skills.
 </li>
 <li>
 Strong leadership and management skills.
 </li>
 <li>
 High analytical and problem-solving skills.
 </li>
 <li>
 Customer-oriented and result-driven skills.
 </li>
 <li>
 Creative and innovative skills.
 </li>
 <li>
 Teamwork and collaboration skills.
 </li>
 <li>
 Proficiency in MS Office and other relevant software applications.
 </li>
 </ul>
</div>

Franchise Development Manager

Yatsudoki Chateraise

Job Purpose:<ul><li>You will be responsible for developing and executing comprehensive marketing strategies across B2B, B2C and Franchise Brands under INDEX Trading &amp; Investment Company</li><li>This role involves enhancing brand visibility, generating leads, and managing marketing activities&mdash;both digital and offline&mdash;while ensuring cohesive execution across all traditional and digital marketing channels.</li><li>Your role will be crucial in expanding our presence and fostering relationships with both consumers and business partners.</li><li>The role requires a creative and analytical professional to enhance brand presence, optimize digital performance, and ensure alignment with business objectives.</li></ul>Strategy Development:<ul><li>Develop and execute marketing strategies targeting both B2B and B2C audiences to increase brand awareness, sales, and business development in the Middle East region.</li><li>Identify target audiences and create customized plans to achieve marketing objectives.</li></ul>Content and Campaign Management<ul><li>Lead digital marketing initiatives across SEO, SEM, social media, content marketing, and email campaigns to drive lead generation and customer acquisition.</li><li>Develop targeted campaigns to support our franchise network, ensuring brand consistency and providing tools for franchisee success.</li><li>&middot;Oversee content creation for websites, social media, and other digital platforms.</li><li>Plan, execute, and optimize multi-channel campaigns, including SEO, SEM, social media, email marketing, and PPC.</li></ul>Brand Management<ul><li>Ensure consistency in brand messaging and visuals across all channels.</li><li>Conduct regular competitor analysis to maintain brand competitiveness</li></ul>Performance Analytics<ul><li>Analyze campaign performance using tools like Google Analytics and other marketing platforms.</li><li>Prepare regular reports on ROI, traffic, engagement, and lead generation</li></ul>Collaboration and Coordination<ul><li>Work closely with sales, design, and product teams to align marketing initiatives.</li><li>Manage relationships with external agencies, vendors, and partners.</li><li>Build relationships and collaborate with key B2B partners, franchises, and media outlets to enhance marketing efforts and drive business opportunities.</li></ul>Budget Management:<ul><li>Develop and manage the marketing budget.</li><li>Ensure cost-effective campaigns without compromising quality or results.</li></ul>Innovation and Trends:<ul><li>Stay updated on the latest marketing trends, tools, and technologies.</li><li>Experiment with new platforms and strategies to enhance brand visibility.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in marketing, Business, or a related field.</li></ul>Experience<ul><li>Proven experience in marketing, particularly in B2B and B2C environments, with an understanding of franchise marketing.</li><li>Strong knowledge of digital marketing tools, social media platforms, SEO/SEM, and offline marketing techniques (events, print, etc.).</li><li>Excellent communication, leadership, and project management skills.</li></ul>Knowledge &amp; Skills<ul><li>Leadership and team management skills.</li><li>Ability to handle multiple projects and prioritize tasks effectively.</li><li>Results-driven with a strong focus on metrics and ROI</li><li>A strategic thinker with strong analytical skills, creativity, and an ability to adapt to market.</li><li>Ability to work collaboratively with cross-functional teams and franchise partners.</li></ul>Job Types: Full-time, PermanentApplication Question(s):<ul><li>What brand or industries have you worked on Marketing?</li><li>Are you available to join immediately?</li><li>What is your salary expectation?</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Digital Marketing: 5 years (Preferred)</li><li>Social Media: 5 years (Preferred)</li><li>SEO: 5 years (Preferred)</li></ul>

Marketing Strategy Manager - Arabic Speaker

Threshold Brands

<div>Threshold Brands, backed by private equity, is a powerhouse multi-brand franchisor boasting over $375 million in annual system-wide sales. Our impressive portfolio of 10 brands is dedicated to enhancing homeowners&rsquo; lives. Among our standout brands are MaidPro, Men in Kilts, Pestmaster, USA Insulation, Plumbing Paramedics, Heating &amp; Air Paramedics, Granite Garage Floors, Sir Grout, Mold Medics, and Miracle Method. 
We are looking for proactive, problem solving, get things done type of marketing leader who can take charge of our USA Insulation brand. One who can help our franchise owners realize growth through local, digital, social, and offline strategies, while exposing them to cutting edge marketing technologies that will help facilitate that growth. 


This is a remote role, however preference will be given to those in the Eastern and Central time zones. 


Job Responsibilities: 

<ul>
<li>Lead all marketing activities, campaigns, and outcomes</li>
<li>Principal architect of brand, lead gen, and social strategies</li>
<li>Consult with franchisees on developing and executing their marketing plans to help drive leads and brand awareness within their markets.</li>
<li>Conducts or supports marketing onboarding and training for new franchise locations, as well as provides post-launch</li>
<li>Manages a communications calendar with monthly/quarterly marketing updates and best practices</li>
<li>Helps drive adoption of marketing tools and services among franchisees</li>
<li>Trains locations on effective grassroots marketing programs such as local events</li>
<li>Works with agencies to analyze performance of local marketing programs</li>
<li>Responsible for driving brand reputation score goals</li>
<li>Handles other duties as assigned, including but not limited to providing marketing support to other departments when needed, processing monthly invoices, and generating KPI reports</li></ul> 


Job Requirements: 

<ul>
<li>Bachelor&rsquo;s degree in marketing or related field or commensurate experience</li>
<li>MINIMUM 7 years marketing experience</li>
<li>MUST HAVE marketing experience in a franchise organization or multi-unit business</li>
<li>Hands-on experience in local, digital, SEO, social and offline marketing</li>
<li>Home services experience a plus</li>
<li>Experience managing agencies</li>
<li>Strong project management skills and ability to take ownership of projects and multi-task</li>
<li>Strong business writing and phone skills</li>
<li>Strong presentation skills</li>
<li>Ability to work in a fast-paced environment and be flexible/open to change</li>
<li>Organized and effective time manager</li>
<li>Travel (4-8x per year)</li></ul> 


WORKING AT THRESHOLD BRANDS and USA INSULATION 
This is an exciting opportunity to work at a company that genuinely cares about its employees, franchisees, and customers! A company that believes in balance between work-life, that it is okay to have fun on the job, and that invests in its employees by providing challenging opportunities and tools to deliver excellence! If these beliefs ring true to you, we invite you to read on.

What do we do? We help entrepreneurs achieve their lifelong dream of success through business ownership. As a multi-brand franchisor, we plan to deliver multiple home services through individually owned and operated franchisee throughout the United States and Canada. We help our brands deliver superior customer service by providing a high touch National Contact Center, cutting-edge technology, fun and upbeat marketing, and business coaching that adds real value. 


In a nutshell, our vision is to be a franchisee-friendly company, empowering entrepreneurs to deliver exceptional services to their communities.

What are our roots? It all began in August 2020, when our flagship franchise, MaidPro, partnered with The Riverside Company (a private equity sponsor). Since then, we&rsquo;ve been moving at a rapid speed growing both organically and through acquisitions. Today, we are 10 brands strong, supporting MaidPro, Men in Kilts, Pestmaster, USA Insulation, Plumbing Paramedics, Heating &amp; Air Paramedics, Sir Grout, Granite Garage Floors, Mold Medics and Miracle Method. Our strategy is to keep adding great-performing brands to our portfolio, so we&rsquo;re not slowing down. We&rsquo;re headquartered in Boston, Massachusetts, but really, we&rsquo;re all over the map, with more than 400+ franchise locations across North America. 


COMPANY CULTURE

Who are we? We are a collection of entrepreneurs, out-of-the-box thinkers, hospitality minded innovators. We thrive in a fast-paced, high-energy environment and we are steadfastly committed to adding value to everything we do.

Who do we want on our team? We look for people who are natural learners, passionate about their careers and love to help businesses grow.

Why work here? We provide a fun place to work where people are nice, learning is continuous, individuality is respected, and your cutting-edge ideas are welcomed. At the same time, we&rsquo;re straight shooters. We support each other but we also challenge each other. You will be challenged every day, but it will be the best job you ever had.</div>

Director of Marketing - USA Insulation Franchise

Mattel, Inc.

<div>CREATIVITY IS OUR SUPERPOWER. It&rsquo;s our heritage and it&rsquo;s also our future. Because we don&rsquo;t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard&mdash;when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. 
The Opportunity: 
The Sr Manager, Brand Strategy &amp; Activation will lead with defining the long-term brand equity, positioning, and cross-category strategy. The Sr Manager will focus on a segment of the business (ie. Core or Adult) or brand (ie Hot Wheels or Uno) and be part of developing and executing strategies that define the brand strategy, grow brand awareness, drive launches and engage fans of all ages.
What Your Impact Will Be:<ul><li>
Responsible for the brand DNA including driving long-term strategy &amp; vision, mission, and positioning.</li><li>
Drive brand strategy across all categories (toys and non-toy CP) and partner with LOBs to ensure brand cohesion.</li><li>
Lead consumer insights work to inform equity and purpose.</li><li>
Develop portfolio strategy (where the brand shows up, from toys to publishing to apparel).</li><li>
Establish global brand guardrails (visual identity, tone, messaging pillars).</li><li>
Partner with Franchise Marketing to ensure IP consistency across entertainment, licensing, and retail and ensure brand &amp; strategy fit for franchise partnerships, etc.</li><li>
Partner with Toy Development to ensure toy lines reflect the brand strategies, focus areas &amp; deliver on the brand promise.</li><li>
Partner with Brand Creative to deliver all assets.</li><li>
Drive demand creation, social strategy &amp; content strategies to maximize engagement across audiences, in partnership with Content teams &amp; platform/media teams.</li></ul> 
What We&rsquo;re Looking For:<ul><li>
8+ years (6 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.</li><li>
Experience managing a portfolio spanning multiple categories (toys, apparel, publishing, etc.).</li><li>
Strategic thinking: Ability to define brand vision and multi-year roadmaps.</li><li>
Consumer insights &amp; research: Strong understanding of consumer psychology, brand equity drivers, and cultural trends. Ability to synthesize data and pull insights to create recommendations</li><li>
Thorough understanding of marketing mix and KPIs</li><li>
Portfolio management: Balancing toys and non-toy CP categories under a unified brand.</li><li>
Cross-functional leadership: Skilled at influencing Design, Product, Marketing, and Franchise teams without direct authority.</li><li>
Financial acumen: Experience with P&amp;L at the brand or category level.</li><li>
Communication skills: Excellent at storytelling, presentations, and influencing senior leadership. Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel</li></ul><ul><li> 
The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate&rsquo;s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.</li></ul> 
Don&rsquo;t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you&rsquo;re excited about this role but your past experience doesn&rsquo;t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! 
 
How We Work: 
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:<ul><li>
We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.</li><li>
We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.</li><li>
We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.</li></ul>
Who We Are: 
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas &amp; Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world&rsquo;s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel&rsquo;s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers. 
 
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
Videos to watch: 
The Culture at Mattel 
Corporate Philanthropy</div>

Sr Manager, Brand Strategy & Activation - UNO

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