digital marketing coordinator Jobs in Chicago

digital marketing coordinator

senior marketing manager

senior seo analyst

seo specialist

social media and marketing manager Jobs in Chicago

social media and marketing manager

growth media senior consultant seo digital media

Dinizulu Law Group, Ltd.

<p><b>Digital Marketing Specialist / Coordinator</b></p><p><b>Location:</b> Chicago, IL (Hybrid/On-Site)<br/><b>Firm Size:</b> 7 employees</p><p>About Us</p><p>We are a dynamic plaintiff-side litigation law firm committed to providing exceptional legal services while building a strong and trusted presence in our community. With a small but highly collaborative team&mdash;including two partners, senior associates, and staff&mdash;we are looking for a digital marketing professional who is excited to grow with us and play a key role in shaping our brand&rsquo;s digital voice.</p><p>Position Overview</p><p>We are seeking an <b>entry to mid-level Digital Marketing Specialist/Coordinator</b> to join our team. This hybrid role combines content creation, social media management, and performance tracking with coordination of work being done by our external marketing partners. In addition, you&rsquo;ll help manage <b>strategic outreach to referral partners and assist in planning and promoting firm events</b>.</p><p>Key Responsibilities</p><ul><li><b>Content Creation &amp; Publishing:</b> Write, edit, and publish engaging blog posts, newsletters, website copy, and marketing collateral.</li><li><b>Video Content:</b> Assist with the conceptualization, shooting, editing, and publishing of short-form video content for social media, website, and email campaigns.</li><li><b>SEO &amp; Analytics:</b> Implement on-page SEO best practices and track campaign performance using tools like Google Analytics and SEMrush, providing insights to leadership and working with external vendors to refine strategies.</li><li><b>Social Media Management:</b> Create and schedule content across multiple platforms (LinkedIn, Facebook, Instagram, TikTok, etc.) using <b>Hootsuite</b>, ensuring consistent voice and branding.</li><li><b>Email Marketing:</b> Assist with the design, scheduling, and performance tracking of email campaigns using marketing automation platforms.</li><li><b>Collaboration &amp; Vendor Coordination:</b> Serve as the internal liaison between the firm and external contractors handling website development, statewide SEO, and advanced digital marketing initiatives.</li><li><b>Strategic Partner Outreach:</b> Support and strengthen relationships with referral partners, professional associations, and community organizations by creating digital and print content, coordinating communications, and tracking engagement.</li><li><b>Events:</b> Assist with planning, promoting, and executing firm events, webinars, and community engagement activities to enhance visibility and reputation.</li></ul><p>Qualifications</p><ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Journalism, or related field preferred.</li><li>1&ndash;3 years of experience in digital marketing, content creation, or a related role.</li><li>Solid understanding of SEO principles and content marketing best practices.</li><li>Experience with email marketing and marketing automation platforms.</li><li>Strong writing, editing, and verbal communication skills.</li><li>Proficiency in Google Analytics, SEO tools (e.g., SEMrush, Moz, Ahrefs), and social media scheduling tools, particularly <b>Hootsuite</b>.</li><li>Basic video editing skills (Adobe Premiere, Canva, CapCut, or similar) a plus.</li><li>Event promotion or partner outreach experience a strong plus.</li><li>Ability to work independently, manage multiple priorities, and meet deadlines.</li></ul><p>Why Join Us?</p><ul><li>Opportunity to grow into a leadership marketing role as the firm expands.</li><li>Direct exposure to law firm leadership, referral partners, and professional networks.</li><li>Work closely with outside digital marketing experts while leading in-house efforts.</li><li>Supportive, close-knit team environment with room for professional development.</li><li>Competitive compensation with potential for growth.</li></ul><p>Job Type: Full-time</p><p>Pay: $53,447.98 - $64,367.46 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li></ul><p>Education:</p><ul><li>Bachelor's (Required)</li></ul><p>Experience:</p><ul><li>SEO tools: 2 years (Required)</li><li>Creative writing: 2 years (Required)</li></ul><p>License/Certification:</p><ul><li>Google Analytics Certification (Preferred)</li></ul><p>Work Location: In person</p>

Digital Marketing Coordinator

Avocado Theory

<p><b>Job Overview</b><br/>Avocado Theory is seeking a full-time Marketing Manager to grow our brand both online and in the community. This role combines social media, event planning, and outreach to drive awareness and engagement.</p><p><b>Key Responsibilities</b></p><ul><li>Coordinate with our social media agency to plan and produce content.</li><li>Plan, promote, and support events - representing Avocado Theory at community and school functions.</li><li>Deliver product samples to local businesses to build awareness and partnerships/</li><li>Manage digital marketing campaigns, including social media ads and email promotions, and track performance metrics.</li><li>Maintain an active online presence by monitoring comments, reviews, and messages.</li><li>Collaborating with the team on creative ideas, promotions, and community initiatives.</li></ul><p><b>Requirements</b></p><ul><li>Strong in-person communication skills and willingness to engage with the community</li><li>Strong creative skills</li><li>Familiarity with social media platforms including Facebook, Instagram, Twitter, LinkedIn, and emerging channels.</li><li>Strong understanding of SEO best practices and web analytics tools like Google Analytics.</li><li>Excellent written communication skills with a keen eye for detail in proofreading content.</li><li>Experience in e-commerce is a plus; knowledge of branding principles is essential.</li><li>Ability to work collaboratively within a team environment while managing multiple projects simultaneously.</li><li>Strong relationship management skills with the ability to engage effectively with diverse audiences.</li><li>Photography, design, and knowledge of video editing software are preferred but not mandatory; willingness to learn is essential. Join us in shaping our online presence while driving meaningful connections with our audience!</li></ul><p>Job Type: Full-time</p><p>Pay: $17.00 - $20.00 per hour</p><p>Ability to Commute:</p><ul><li>Chicago, IL 60618 (Required)</li></ul><p>Ability to Relocate:</p><ul><li>Chicago, IL 60618: Relocate before starting work (Required)</li></ul><p>Work Location: In person</p>

Social Media and Marketing Manager

Siege Media

<div>
 Siege Media is a growing and remote-first organic growth agency! We are nationally recognized on Inc.&rsquo;s Best Workplaces list and Inc. 5000 list, highlighting the 5000 fastest-growing private companies. Interested in joining the Siege team? We currently have a spot open for a talented Senior SEO Analyst to help us continue to deliver great content for our world-class clients.
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 <br/>
 Perks include 100% health, vision and dental benefits, 50% 401k match up to 6% of your salary, donation matching, career development training, unlimited PTO, work-from-home equipment, and free pens. Everyone loves free pens.
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 Learn more about working at Siege by experiencing our culture on Instagram and checking out our work on Dribbble!
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 Siege Media values diversity. We encourage people of color, LGBTQ+ folks, veterans, parents and those with disabilities to apply. Through our &ldquo;health, then work&rdquo; philosophy we are committed to helping all people succeed at Siege. If you require reasonable accommodation to complete our application or interview process, please let us know.
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  Responsibilities
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   Suggest and implement SEO best practices for client sites across a variety of industries and sizes including eCommerce, tech, and finance
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   Stay up to date on SEO industry changes and communicate technical improvements to non-technical stakeholders
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   Perform monthly keyword research and competitor analysis in order to generate topic ideas for client sites
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   Write effective web copy for the purposes of marketing websites in diverse verticals
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   Read and interpret site code to discover technical SEO issues, such as page speed improvements, site architecture changes and crawling/indexing issues
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   Perform weekly analyses with Google Search Console and other tools to track and monitor changes
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   Create beautiful spreadsheets that will drive recommendations and tell stories
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   Brainstorm test ideas and experiments to improve overall search presence, content and user experience
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   Do whatever it takes to grow the online presence of our clients
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   Coordinate and oversee SEO-based content creation
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   Generate creative link building ideas to develop as content and pitch to journalists/bloggers
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  </li>
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  Required Skills
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   2-4 years experience in an SEO role
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   Experience with website analysis using SEO tools like Moz, Ahrefs, SEMRush, Screaming Frog, Google Analytics (crawlers, analytics platforms, CMS, marketing software, etc.)
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   Technical background with the ability to demonstrate analytical and problem-solving skills
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   Experience with conducting a full SEO site audit and pulling impactful recommendations from it, presented in a digestible format
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   Solid understanding of how search engines crawl, index, and rank websites, as well as how those tasks work in different websites/industries (i.e., news, blogs, eCommerce, etc.)
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   Ability to analyze data to provide impactful recommendations and decisions related to on-page, off-page and technical SEO factors
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   Strong interpersonal skills, with the ability to form productive working relationships
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   History of managing client relationships and providing polished deliverables
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   Strong project management skills, with the ability to juggle multiple projects while still working effectively
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   Ability to set priorities, meet deadlines and work independently
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   Working knowledge of HTML/CSS, with an eye for good web design (JavaScript is a bonus)
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   Experience using Microsoft Office (Excel) and/or Google Workspace (Sheets)
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  Suggested Skills
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   Experience using a project managements tool like Basecamp and Smartsheet
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   Experience with ecommerce websites and CMS such as WordPress and Shopify. Headless CMS experience is a plus
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   2-3 years experience working in an agency environment
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  </li>
 </ul>
 The salary range for this position is $72,000.00-$86,000.00 DOE.
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 Please plan to upload the following information during the application process:
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   Your resume
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   A short introduction/cover letter
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   What would the Schema Person Markup for Michael Scott (from The Office) look like using JSON-LD? Please create a unique schema markup using JSON-LD for the person mentioned above
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  </li>
 </ul>
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</div>


Senior SEO Analyst

The Chicago Lighthouse

<div><div><b>STATEMENT OF PURPOSE</b>: We are looking for a talented and experienced Marketing, Partnership, and Data Analyst to join our Innovations team. The ideal candidate will be experienced in digital marketing and data analytics capable of developing and implementing an effective marketing strategy to expand the reach of our assistive technology products and learning offerings, provide data analysis associated with various Innovations projects, and coordinate our partnership with an external low-vision social service agency.</div><p>
</p><div>This position will report to the Chief Innovation Officer and will be responsible for coordinating the partnership, data analytics and marketing activities related to assistive technologies, including assisting in the execution of marketing campaigns, helping to drive sales growth for our assistive technology products, and supporting our partnership with an external social service agency. This role will be responsible for creating content, coordinating outside agencies, performing market research, developing data analysis and KPI dashboards, and ensuring effective communication between internal and external stakeholders.
</div><p></p><div><b>KEY RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:</b></div><ul><li><div>
Data analytics and dashboard development for various projects across the Chicago Lighthouse;</div></li><li><div>
Develop and implement comprehensive marketing strategies to enhance brand visibility and drive lead generation.</div></li><li><div>
Plan and execute marketing campaigns, including SEO/SEM, digital marketing, social media, email marketing, and print materials;</div></li><li><div>
Writing, editing, and proofreading marketing content, such as blog posts, newsletters, and social media posts.</div></li><li><div>
Manage and update the Mytoolsforliving.com website and social media profiles;</div></li><li><div>
Monitor and analyze the effectiveness of marketing campaigns and suggest improvements. Report on key metrics and provide insights to improve future marketing efforts;</div></li><li><div>
Registration, venue booking, travel arrangements, promotional materials, and post-event follow-up for the sales and marketing teams;</div></li><li><div>
Coordinate with cross-functional teams, such as product development, design, and customer service, to align marketing efforts;</div></li><li><div>
Coordinate with external vendors, designers, and agencies for digital marketing efforts;</div></li><li><div>
Ensure effective internal communication with partners and other internal and external stakeholders;</div></li><li><div>
Assist in budgeting and expense tracking for marketing campaigns and sales activities;</div></li><li><div>
Conduct market research to identify trends, customer preferences, and competitive insights;</div></li><li><div>
Assist in identifying potential markets, customer segments, and new business opportunities.</div></li></ul><p>
</p><div><b>CORE COMPETENCIES:</b></div><ul><li><div>
Customer Focus &ndash; Strives to create the most value for the customer (internal and external) that results in mutual long-term success. Demonstrates dedication to meet or exceed the expectations and requirements of customers;</div></li><li><div>
Problem Solving &ndash; Employs analytic abilities and other tools to creatively resolve problems in a variety of contexts.</div></li><li><div>
Conflict Management &ndash; Approaches conflict in a constructive manner to find common ground and solve problems for the good of all;</div></li><li><div>
Financial and Resource Responsibility &ndash; Demonstrates a basic understanding of financial information, budgets and cost pressures relevant to the work, utilization of resources and overall organizational commitments;</div></li><li><div>
Teamwork &ndash; Builds constructive and effective relationships with colleagues at all levels. Advises and collaborates with others to develop a stronger team and enhance team spirit. Sees teams as a vehicle for achieving organizational objectives;</div></li><li><div>
Decisiveness &ndash; Makes well-informed, effective, and timely decisions, even when data are limited, or solutions produce unpleasant consequences; perceives the impact and implications of decisions;</div></li><li><div>
Interpersonal Skills &ndash; Treats others with courtesy, sensitivity, and respect. Considers and responds appropriately to the needs and feelings of different people in different situations;</div></li><li><div>
Providing opportunities to learn through formal and informal methods.</div></li></ul><div><b>
SKILLS AND EXPERIENCE REQUIRED</b>:</div><ul><li><div>
Bachelor&rsquo;s degree in marketing, Business Administration, Communications, or a related field;</div></li><li><div>
1-3 years of experience in digital marketing (social, SEO, and analytics) and data analytics;</div></li><li><div>
Basic understanding of WordPress CMS;</div></li><li><div>
Strong organizational skills and attention to detail;</div></li><li><div>
Excellent written and verbal communication skills;</div></li><li><div>
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and CRM (HubSpot) software, and Google Analytics;</div></li><li><div>
Proficiency with digital marketing tools, social media platforms, and analytics;</div></li><li><div>
Ability to work independently and as part of a team in a fast-paced environment;</div></li><li><div>
Strong problem-solving skills and a proactive attitude.</div></li></ul><p>
</p><div><div><b>Employee Benefits</b></div><div><b><i>
BENEFIT PACKAGE UP TO AN ADDITIONAL 25% OF SALARY INCLUDING:</i></b></div><ul><li><div>
20 days paid vacation</div></li><li><div>
12 paid holidays</div></li><li><div>
6 sick days accrued over the year</div></li><li><div>
Insurance Eligibility the 1st of the month after 30 days of employment</div><ul><li><div>
Medical (~65% covered by the Chicago Lighthouse), dental and vision insurance offered</div></li></ul></li><li><div>
Short/long term disability</div></li><li><div>
Life insurance 2x salary</div></li><li><div>
Employee recognition events</div></li><li><div>
Company matched 401(k) plan</div></li><li><div>
Reasonably priced delicious food options on site (except at Glenview location)</div></li></ul></div><p></p><div><b>
The Chicago Lighthouse for People Who Are Blind or Visually Impaired is an Equal Opportunity Employer in full compliance with local, state, and federal Civil Rights &amp; Affirmative Action laws. The Chicago Lighthouse for People Who Are Blind or Visually Impaired maintains a strong policy of accommodation and a consistent practice of employing qualified individuals with disabilities. All applicants will be afforded equal employment opportunity without discrimination because of race, color, religion, sex, marital status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, sexual orientation, military status, order of protection status or unfavorable discharge from military service.</b></div></div>

Marketing, Partnership, and Data Analyst

The University of Chicago

<div><div>Department</div>
BFI - Administration<div><br>
About the Department</div>
Inspired by our namesakes, Nobel Laureates Gary Becker and Milton Friedman, who believed that economic research could help improve the world, the Becker Friedman Institute for Economics (BFI) aims to foster frontier research and apply those findings to achieve global impact. Rooted in core values of service, rigor, and innovation, BFI brings together researchers from the Booth School of Business, the Kenneth C. Griffin Department of Economics, the Harris School of Public Policy, the Law School, and the entire University of Chicago Economics Community to leverage robust data, apply cutting-edge analytical tools, and uncover novel insights on the world&rsquo;s most difficult economic problems. BFI then bridges the divide between academic researchers and relevant policy makers by translating and packaging rigorous research into accessible formats and proactively sharing those findings with decision-makers and thought leaders in business, government and nonprofit institutions. In this way, BFI has the potential to play a significant role in meeting the most difficult challenges facing the global community.<div><br>
Job Summary</div>
The Senior Director of Policy and Communications is a key member of the Becker Friedman Institute for Economics (BFI) leadership team and is responsible for both internal and external communications. In coordination with BFI leadership and with the support of a highly-talented communications and event staff, the Senior Director leads the institute&rsquo;s efforts to communicate Chicago Economics research insights to key external stakeholders, including media and policymakers. The Senior Director is also responsible for communicating BFI programming, resources, and other news with the University of Chicago academic community, alumni, and University leadership. The Senior Director will help to advance the Becker Friedman Institute's national and global visibility, reputation, and prestige by leading communications for external audiences in support of the Institute's strategic initiatives and priorities.<br>
<br>
The Senior Director will develop an outreach program that engages leaders and supporters around the world who can benefit from the research discoveries and intellectual capital being developed at the Institute. The Senior Director is responsible for managing the translation of faculty research to a wide variety of external audiences through sophisticated communication vehicles ranging from print, events, and direct engagement to digital and social media. This role manages a team or multiple teams of managers and professional staff responsible for planning, preparing and disseminating information designed to keep the public informed of the University's perspectives, programs, and accomplishments. Develops and plans marketing, press relations, creative editorial and design services, and internal communications.<div></div><div>
Responsibilities</div><ul><li>
Works as part of the BFI leadership team on overall strategy, goals, and vision for the institute.</li><li>
With the support of BFI&rsquo;s Senior Economic Writer, works with UChicago scholars to create policy-relevant and accessible summary documents to accompany research, such as policy briefs, op-eds, blogs, testimony, speeches, video clips and podcasts, etc. This involves developing relationships and working closely with University of Chicago economists to understand their research and to identify the most effective and appropriate ways to communicate their research.</li><li>
Leads strategic outreach to media regarding BFI research and, as appropriate, other UChicago economics research. This includes the development and cultivation of media relationships, particularly among national economic reporters, as well as maintaining and growing BFI&rsquo;s working paper series. Also serves as primary liaison to communications staff throughout UChicago to coordinate BFI&rsquo;s work with other relevant offices.</li><li>
In coordination with BFI leadership and external advisers, creates and builds opportunities for BFI to routinely engage with US and global economic policymakers and policy-relevant institutions. This will include, but not be limited to direct policy engagement that includes Capitol Hill and Administration visits, round-tables with media outlets, Capitol Hill briefings and/or other public events; NGOs; the private sector; and new opportunities for internships in economic policy for UChicago students.</li><li>
With the support of communications staff, manages/leverages all BFI communications and communications assets for both internal and external audiences, including BFI websites, social media, newsletters, programming announcements (events, awards, etc.) and more. This includes oversight of the BFI editorial calendar and quality control over all BFI content.</li><li>
In coordination with BFI&rsquo;s Executive Director and with the support of the events team, leads execution of BFI events, both internal (research conferences) and external (high-profile public events on policy-relevant topics). Working with the BFI communications staff, oversee event marketing such as event pages on website, event announcements, call for papers, etc.</li><li>
Directly leads three distinct teams, Communications, Events, and Digital Media, each led by a dedicated manager. Provides strategic oversight for professionals across web/social media, communications, design, and event planning. Engages with and directs multiple external consultants and advisers as needed. Manages the budgets for all three teams, partnering with the Finance team on invoicing, expense tracking, and forecasting.</li><li>
Implements innovative strategies in managing media interface, including publications, planning and organizing media coverage for major events, and responding to requests on sensitive or controversial issues. Proactively engages in 'news of the day' to frame and distribute important announcements and updates.</li><li>
Oversees the writing, preparation, and/or delivery of information from or about the unit. Is accountable for maintaining the unit's goals and communications strategy in publications, announcements, and speeches.</li><li>
Develops and manages the communications budget.</li><li>
Performs other related work as needed.</li></ul><div><br>
Minimum Qualifications</div><div>
Education:</div>
Minimum requirements include a college or university degree in related field.<div><br>
Work Experience:</div>
Minimum requirements include knowledge and skills developed through 7+ years of work experience in a related job discipline.<div><br>
Certifications:</div><div>
-</div><div></div><div>
Preferred Qualification</div><div></div><div>
Education:</div><ul><li>
Bachelor's degree in journalism, public relations, marketing, economics, English or a related field.</li><li>
Graduate degree.</li></ul><div></div><div>
Experience:</div><ul><li>
8-10 years working in an economic research/policy communications environment in a leadership role.</li><li>
Significant management experience.</li><li>
Demonstrated experience working directly with academic researchers.</li><li>
Background with common web/communications tools and software platforms.</li></ul><div></div><div>
Technical Skills or Knowledge:</div><ul><li>
Knowledge of and experience with online tools and social media platforms.</li><li>
Project management skills.</li><li>
Knowledge of grammar, punctuation, spelling and style.</li></ul><div></div><div>
Preferred Competencies</div><ul><li>
Demonstrated ability to influence a diverse group of people to meet goals and deadlines, build and manage teams, and work collaboratively with senior leadership.</li><li>
Demonstrated ability to develop relationships with multiple stakeholders.</li><li>
Capability to understand complex research and identify the best way to communicate said research to a variety of different audiences.</li><li>
Comfortable and experienced at working with members of the media.</li><li>
Handle multiple tasks and assignments simultaneously.</li><li>
Creativity and think outside-the-box.</li><li>
Excellent oral and written communication skills.</li><li>
Strong interpersonal and leadership skills.</li><li>
Problem-solving skills.</li></ul><div></div><div>
Application Documents</div><ul><li>
Resume/CV (required)</li></ul><div><div><div><div><div><div><div><div><br>
When applying, the document(s) MUST be uploaded via the My Experience page, in the section titled Application Documents of the application.</div></div></div></div></div></div></div></div><div><br>
Job Family</div>
Communications<div><br>
Role Impact</div>
People Manager<div><br>
Scheduled Weekly Hours</div>
37.5<div><br>
Drug Test Required</div>
No<div><br>
Health Screen Required</div>
No<div><br>
Motor Vehicle Record Inquiry Required</div>
No<div><br>
Pay Rate Type</div>
Salary<div><br>
<br>
FLSA Status</div>
Exempt<div><br>
<br>
Pay Range</div>
$165,000.00 - $190,000.00<div>
The included pay rate or range represents the University&rsquo;s good faith estimate of the possible compensation offer for this role at the time of posting.</div><div><br>
Benefits Eligible</div>
Yes<div>
The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the<div> </div><div>Benefits Guidebook</div><div>.</div></div><div><br>
Posting Statement</div><div>
The University of Chicago is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, or expression, national or ethnic origin, shared ancestry, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the <div>University's Notice of Nondiscrimination.</div></div><div></div><div><br>
Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via <div>Applicant Inquiry Form.</div></div><div></div><div><br>
All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.</div><div></div><div><br>
The University of Chicago's Annual Security &amp; Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: <div>http://securityreport.uchicago.edu</div>. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.</div></div>

Senior Director, Policy, Outreach and Communications

Mars

<p></p><div><p><b>Job Description:</b></p><p><b>
Omni Shopper Marketing </b><b>Specialist
</b></p><p><b>Chicago, IL
</b></p><p></p><p><b>Hybrid
</b></p><p></p><p>The Omni Shopper Marketing Specialist will help drive the business by executing best in class shopper marketing programs with our top retailers for our Mars Food &amp; Nutrition Brands. The Omni Shopper Marketing Specialist will also lead e-commerce content development and content syndication. Lastly, this role will serve as the liaison to our Canadian Omni team. This role will work closely with our internal and external partners.</p><p></p><p><b>
What are we looking for?</b></p><ul><li>
2+ years of experience in Shopper marketing and/or Digital marketing</li><li>
Bachelor&rsquo;s degree required in marketing or business-related field preferred, MBA degree nice to have</li><li>
Experience working in a cross functional matrix organization</li><li>
Previous experience supporting two or more diverse functions including Sales, Shopper Marketing or Insights within a Consumer Package Goods company is preferred.</li><li>
Strong knowledge in Microsoft Office Suite</li><li>
Proficient and experience with syndicated data (AC Nielsen / IRI / Spectra/Retail Link preferred).</li><li>
Strong verbal and written communication skills</li><li>
Stakeholder management</li></ul><p></p><p><b>
What would be your key responsibilities?</b></p><ul><li>
Create Omni Shopper Marketing solutions that deliver profitable sales growth for the customer. These solutions should include shopper expertise and insights across products/assortment, placement and everyday shelving, pricing, promotions and merchandising</li><li>
Influence Annual Account Business Planning by partnering with sales account managers and providing actionable shopper insights and solutions that support growth objectives for the customer, company and category</li><li>
Work with our retail media agency on retail media strategy and execution for our key customers</li><li>
Monitor and analyze program performance metrics and efficiently communicate key findings of programs to Sales and other cross-functionals</li><li>
Effectively manage relationships with internal cross-functional teams, agency partners, and others to execute programs</li><li>
Manage the e-commerce content creation process across our portfolio of brands ensuring images and copy are in adherence to PDS best practices.</li><li>
Support NAMs in uploading content and images into customer portals where syndication is not applicable.</li><li>
Maintain data syncing to customers in Salsify and maintain data pipeline between Aprimo, Salsify &amp; Syndigo.</li><li>
Provide recommendations and execute strategies for content development and website updates in coordination with SEO goals</li></ul><p></p><p><b>
What can you expect from Mars?</b></p><ul><li>
Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.</li><li>
Join a purpose driven company, where we&rsquo;re striving to build the world we want tomorrow, today.</li><li>
Best-in-class learning and development support from day one, including access to our in-house Mars University.</li><li>
An industry competitive salary and benefits package, including company bonus.</li></ul><p></p><h3 class="jobSectionHeader"><b><i>
Mars does not sponsor visas for this role.</i></b></h3><h3 class="jobSectionHeader"><b><i>
This position is not eligible for relocation benefits</i></b><b>.</b></h3><p></p><h3 class="jobSectionHeader"><b><i>
#LI- MS1</i></b></h3><h3 class="jobSectionHeader"><b><i>
#LI-Hybrid</i></b></h3><p></p><p>
The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.</p><p></p>
The pay range listed is applicable to IL:USD 81,944.00 - USD 112,669.00</div><p></p>

Omni Shopper Marketing Specialist

Storck USA

<div></div><div><div><div><div><div><h3 class="jobSectionHeader"><b>Area of Employment
</b></h3><h4 class="jobSectionHeader"><b>Chicago, USA</b></h4>
</div></div><div></div><div><div><h3 class="jobSectionHeader"><b>Area of employment
</b></h3><h4 class="jobSectionHeader"><b>Marketing</b></h4>
</div></div></div></div><div></div><div><div><div><div>Vacancy</div>
<div><div>Your main responsibilities
</div><p><b>General Summary</b>: As a Senior Marketing Manager, you will be responsible for developing and executing high-impact marketing strategies that drive growth, profitability, and brand strength within a fast-paced and dynamic environment. You will lead the development of annual US marketing plans that align with both brand and company objectives, utilizing market research, consumer insights, and competitive intelligence to drive meaningful actions and outcomes. You will collaborate across teams, lead new product initiatives, and manage key marketing budgets to optimize performance and fuel sustained brand growth. 7+ years of related experience, consumer packaged goods experience preferred. Ideal candidate is self-starter, detail-oriented, analytical, and team player.</p><br>
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<h4 class="jobSectionHeader"><b>
Supervisory Responsibilities:</b></h4>
<p>
This position supervises direct report(s). Manager is responsible for the overall direction, coordination, and evaluation of their areas. Carries out supervisory responsibilities in accordance with the company&rsquo;s policies and applicable laws. Responsibilities include hiring, coaching, and directing employees; planning, assigning and directing work; yearly appraising performance; rewarding and disciplining employees; addressing complaints, and resolving problems.</p><br>
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<p><b>
Essential Duties and Responsibilities:</b></p>
<p><i>
1. Strategic Marketing Leadership</i></p>
<p>
a. Lead the development of comprehensive annual marketing plans, including brand objectives, strategies, tactics, volume sales goals, and marketing expense budgets. Ensure these plans align with broader brand and company goals while leveraging an in-depth understanding of brand strengths, weaknesses, opportunities, and threats in the marketplace.</p>
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b. Translate brand insights, consumer behavior, market research, and competitive intelligence into actionable strategies that foster robust brand growth and maximize market share.</p>
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c. Proactively identify and pursue opportunities to drive profitable growth, ensuring the successful integration of brand insights with company priorities and capabilities.</p><br>
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2. Steering the Business with Precision</i></p>
<p>
a. Manage performance tracking &amp; analysis with the creation of comprehensive brand performance reports, identifying key performance indicators (KPIs) and regularly tracking progress against goals.</p>
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b. Proactively identify emerging issues or opportunities, translating them into actionable strategies that drive brand success.</p>
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c. Manage brand P&amp;L; overseeing and optimizing the financial performance of the brand.</p>
<p>
d. Provide ongoing updates and insights to senior leadership on brand performance, media effectiveness, competitive landscape, and financial outcomes.</p>
<p>
e. Conduct in-depth analyses such as Situation Analysis (Product, Placement, Promotion, Pricing, Consumer, Competition) and SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) to continually refine marketing strategies.</p><br>
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<p><i>
3. Cross-Functional Collaboration &amp; Brand Alignment</i></p>
<p>
a. Cultivate and strengthen relationships across key departments, ensuring collaborative efforts drive consistent brand growth. Work seamlessly with cross-functional teams including Insights, Sales, E-Commerce, Product Development, Business Activation, and Supply Chain.</p>
<p>
b. Partner with Insights to guide market research initiatives such as concept tests, syndicated studies, and in-market tests, ensuring data-driven decisions to fuel strategic direction.</p>
<p>
c. Collaborate with Trade Marketing and E-Commerce teams to expand brand accessibility, maximize in-store experience, drive consumer engagement, and increase sales in both traditional and digital channels.</p>
<p>
d. Work closely with Business Activation teams to develop compelling selling materials, ensuring effective communication of marketing strategies and programs to customers.</p><br>
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<p><i>
4. Budget &amp; Forecast Management</i></p>
<p>
a. Lead the management of brand forecasts and marketing expense budgets, incorporating forecasting and tracking models that incorporate key data (IRI, shipments, retailer-specific data, financial information) to make informed, data-driven decisions.</p>
<p>
b. Ensure that marketing spend is strategically allocated and effectively tracked to optimize ROI and align with business objectives.</p><br>
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<p><i>
5. Product Development &amp; Innovation</i></p>
<p>
a. In collaboration with the International Marketing team &ndash; seek to identify, evaluate, and oversee the development of new product line extensions or brand innovations within the US market, ensuring they align with market needs and brand positioning.</p>
<p>
b. Lead cross-functional teams including Business Activation, Sales, Supply Chain, and International Marketing to develop and commercialize new products that will drive incremental growth and meet consumer demand.</p><br>
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<p><i>
6. Advertising &amp; Media Strategy</i></p>
<p>
a. Manage the advertising development process, collaborating with media agency to assess proposals and oversee the execution of media plans.</p>
<p>
b. Utilize media ROI &amp; KPIs to monitor activity and make informed decisions that drive YOY growth.</p>
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c. Partner with creative teams to execute equity and product lead messaging to resonate with target consumers and enhance brand perception.</p><br>
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<p><i>
7. Team Leadership &amp; Development</i></p>
<p>
a. Provide routine performance feedback, direction, and coaching to direct reports</p>
<p>
b. Collaborate with direct reports to set performance goals that are both challenging and aligned with individual development objectives.</p>
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c. Cultivate a high-performance, results-driven culture within the marketing team, encouraging creativity, accountability, and ownership of marketing initiatives.</p><br>
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<p><b>
Other Duties and Responsibilities:</b></p><ul>
<li>Fulfill Storck Values; Belonging, Passion, and Growth</li>
<li>Other duties as assigned</li></ul><p><br>
</p><div>Your qualifications
</div><p><b>Knowledge, Skills, and Abilities:</b></p><ul>
<li>Advanced knowledge of Microsoft Office (Excel, Word, PowerPoint) required</li>
<li>Advanced knowledge of syndicated scanner data (e.g., IRI, Nielsen) strongly preferred</li>
</ul><p><b>Education and Experience:</b></p><ul>
<li>Bachelor&rsquo;s Degree required; MBA degree with emphasis in Marketing preferred with experience in fast moving consumer goods industry</li>
<li>Experience in a role leading the development of new or existing products or strategies from conception to implementation</li>
<li>Experience developing and implementing marketing plans and strategies, managing marketing initiatives including market research, consumer and trade promotions, packaging, advertising and selling materials/presentations.</li>
<li>Experience planning and executing non-traditional (e.g., &ldquo;guerilla&rdquo; or grass roots) marketing tactics is a plus.</li>
<li>Experience developing national advertising campaigns including management of advertising development and media plans.</li>
<li>At least two years in a managerial capacity</li>
<li>Resourceful, creative, curious, and an innovative thinker</li>
<li>Energetic, proactive, and action-oriented individual with a Customer-centric mindset</li>
<li>Cross-cultural awareness and capabilities; experience working with Global/International business preferred</li>
<li>Strong communication skills with the ability to adapt to different levels and communication requirements</li>
<li>Consumer/business curiosity</li>
<li>Creative idea generator</li>
<li>Excellent problem-solving ability with demonstrated experience managing situations through facts and data to recommend and/or make business decisions</li>
<li>Strong analytical aptitude with a proven ability to analyze and interpret data</li></ul><p><br>
</p><p><b>Working Conditions:</b> Hybrid Work Model, including Monday and Friday Work from Home, and Tuesday, Wednesday, Thursday in normal working conditions for an office environment downtown Chicago, IL.</p>
<p><b>
Other Qualification, Safety Procedures: </b>Must be willing to follow and comply with communicated Company, Travel, and Retailer safety procedures, which may include COVID-19 testing or following other safety procedures in order to attend meetings, travel domestically or internationally, comply with Retail Partner safety procedures, and/or follow other workplace health and safety requirements to fulfil job duties.</p>
<p><b>
Travel:</b> Approximately, 10%, which could include international travel.</p>
<p><b>
Additional Information: </b>Storck USA is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status.</p>
<div>What we offer
</div><p><b>What we offer: </b>The salary range for this position is USD $140,000-$160,000 annually at the time of this posting. Pay is based on several factors, including but not limited to position offered, education, skills, work experience, and other factors permitted by law. We may ultimately pay more or less than the posted range. This position is also eligible for bonus pay.</p>
<p>
In addition to your salary, Storck offers a comprehensive total rewards package, including a 6% employer 401(k) plan contribution, Health benefits on day 1 including a 100% employer paid option for medical and dental, Hybrid flexible work schedule including reduced Friday hours all year round, Paid maternity/paternity leave, Monthly wellness stipend, and more. This position is also eligible for PTO ranging from 35-45 days based on our Company PTO Policies and paid Sabbaticals ranging from 5-20 days based on tenure. Plus, we can&rsquo;t forget to mention the supply of delicious candy!!</p>
<p>
Additional information regarding the benefits for this position can be found in the Benefits Summary that is available from our Human Resources Department.</p></div></div></div></div></div><p></p>

Senior Marketing Manager

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