head digital marketing ecommerce

Aerem

<div>
 
 
 ABOUT AEREM
 
 
 
 Aerem is India's end-to-end platform making solar adoption simple for MSMEs and homeowners, empowering them to harness the power of sun and reduce electricity cost by up to 80%.
 
 
 Our strength lies in delivering a comprehensive approach that addresses every friction point in solar adoption from finding the right installer to ensuring the right price, equipment, quality, and financing. We operate India's only RBI-licensed solar-focused NBFC and SunStore, a B2B marketplace that connects OEMs, distributors, and installation partners in a seamless ecosystem. This entire experience comes together on our integrated digital platform, allowing customers to manage their solar journey, from start to savings, in one place.
 
 
 Backed by Blume Ventures, UTEC, Avaana Capital, British International Investment (BII), SE Ventures, and Riverwalk Holdings, we are dedicated to transforming India's solar energy landscape while delivering exceptional returns for businesses and supporting local solar entrepreneurs.
 
 
 
 
 
 
 Role: Head of Digital Marketing &amp; Ecommerce (Green Fintech &amp; Solar)
 
 
 
 
 Location:
 
 Mumbai
 
 
 
 Sector:
 
 Renewable Energy &amp; Financial Technology
 
 
 
 
 
 
 Role Mission
 
 
 
 We are looking for a high-energy, proactive data-driven leader to spearhead the digital growth of our dual-impact startup. You will be responsible for bridging the gap between
 
 Solar Energy
 
 (product) and
 
 Fintech
 
 (financing solutions), making sustainable energy accessible through a seamless D2C digital experience.
 
 
 Your goal is to build a high-conversion engine that drives direct sales through our website and scales our presence across major e-commerce marketplaces.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 1. Performance Marketing &amp; Customer Acquisition
 
 
 <ul>
 <li>
 
 Meta &amp; Google Ads:
 
 Lead the strategy for high-intent lead generation and D2C sales. You will optimize campaigns for "Solar-as-a-Service" or "Fintech-enabled purchasing," focusing on ROAS and lowering CAC.
 </li>
 <li>
 
 Funnel Optimization:
 
 Design and manage the digital sales funnel, from initial awareness to the financing application and final checkout.
 </li>
 </ul>
 
 
 2. D2C &amp; Marketplace Management
 
 
 <ul>
 <li>
 
 Ecommerce Strategy:
 
 Own the end-to-end D2C experience on our website, ensuring the "Solar + Financing" bundles are easy to understand and purchase.
 </li>
 <li>
 
 Marketplace Growth:
 
 Drive sales and visibility on marketplaces (e.g., Amazon, local specialty solar marketplaces), managing product listings, ratings, and marketplace-specific advertising.
 </li>
 </ul>
 
 
 3. Social Media &amp; Influencer Marketing
 
 
 <ul>
 <li>
 
 Brand Storytelling:
 
 Oversee our social media presence to educate the market on solar ROI and fintech benefits.
 </li>
 <li>
 
 Influencer Partnerships:
 
 Build a network of "Green-tech" influencers, financial educators, and lifestyle creators to build trust and drive referral traffic.
 </li>
 </ul>
 
 
 4. Website, SEO &amp; Content
 
 
 <ul>
 <li>
 
 Search Authority:
 
 Execute an aggressive SEO strategy targeting high-value keywords in the solar and green-finance space.
 </li>
 <li>
 
 UX/UI Oversight:
 
 Ensure the website is optimized for conversion, particularly the integrated fintech calculators and credit application workflows.
 </li>
 </ul>
 
 
 5. Martech &amp; Automation Strategy
 
 
 
 
 1. Lead &amp; Lifecycle Automation
 
 
 <ul>
 <li>
 High-Intent Lead Nurturing: Build automated "Solar ROI" drip sequences (using Klaviyo or HubSpot) that educate leads based on their specific stage&mdash;from initial curiosity to credit application for solar financing.
 </li>
 <li>
 Immediate Response (Speed-to-Lead): Implement AI-powered SMS and WhatsApp triggers (via Attentive or Intercom) to contact new leads within 5 minutes of a form fill, significantly increasing conversion rates in the competitive solar market.
 </li>
 <li>
 Credit-Based Branching: Create logic-based workflows that segment customers based on their financial eligibility, delivering personalized "Fintech-first" or "Product-first" messaging.
 </li>
 </ul>
 
 
 2. The Martech Stack (Architecture)
 
 
 <ul>
 <li>
 Analytics &amp; Attribution: Deploy GA4 and Microsoft Clarity (heatmapping) to track the friction points in the complex solar financing application process.
 </li>
 <li>
 CRM Integration: Ensure seamless data flow between the website (front-end), the Fintech credit engine (back-end), and the CRM (e.g., Salesforce or Zoho) for real-time lead routing.
 </li>
 <li>
 Personalization Engine: Utilize tools like Dynamic Yield or Nosto to show different website experiences based on the user's location (solar potential) and browsing behavior.
 </li>
 </ul>
 
 
 
 
 
 Specific Fintech &amp; Solar Requirements
 
 
 <ul>
 <li>
 
 Lead Quality:
 
 In the solar world, volume isn't enough. You must be able to filter and qualify leads to ensure high conversion for the sales team.
 </li>
 <li>
 
 Compliance &amp; Trust:
 
 Experience in Fintech marketing is crucial; you must understand how to market financial products (loans/credits) within regulatory guidelines while building high consumer trust.
 </li>
 <li>
 
 Complex Sale Cycles:
 
 Ability to market products that have a high price point and require consumer education.
 </li>
 </ul>
 
 
 
 
 
 Required Skills &amp; Experience
 
 
 <ul>
 <li>
 
 Experience:
 
 7+ years in Digital Marketing, with at least 2 years in a leadership role within
 
 Fintech, EdTech, or High-Ticket D2C
 
 .
 </li>
 <li>
 
 Technical Proficiency:
 
 Mastery of
 
 Google Ads Manager
 
 and
 
 Meta Business Suite
 
 .
 </li>
 <li>
 Deep experience with
 
 GA4
 
 ,
 
 GTM
 
 , and CRM tools (e.g., HubSpot, Salesforce).
 </li>
 <li>
 Knowledge of Ecommerce platforms (Shopify, Magento) and Marketplace backends.
 </li>
 <li>
 
 Analytical Prowess:
 
 Ability to build complex attribution models to understand how social awareness impacts search conversions.
 </li>
 <li>
 
 Creative Eye:
 
 Ability to brief creative teams on producing "thumb-stopping" content that simplifies complex solar/finance concepts.
 </li>
 </ul>
 
 
 
 
 
 Key Performance Indicators (KPIs)
 
 
 <ul>
 <li>
 
 Direct Revenue:
 
 Total sales via D2C website and Marketplaces.
 </li>
 <li>
 
 Lead Generation:
 
 Cost per Qualified Lead (CPQL) for solar financing and B2B Sales.
 </li>
 <li>
 
 Organic Growth:
 
 Increase in non-paid traffic and domain authority.
 </li>
 <li>
 
 Retention:
 
 Customer Lifetime Value (LTV) and referral rates.
 </li>
 </ul>
 
 
</div>

Head - Digital Marketing & Ecommerce

Pidilite Industries Limited

<div>
 
 Key Requirement for the Position
 
 
 
 <ul>
 <li>
 Candidate with good knowledge &amp; experience into AEM.
 </li>
 <li>
 Should have worked on large scale eCommerce implementations and related integration for both D2C and 3rd party eComm players.
 </li>
 <li>
 Possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights &amp; recommendations.
 
 
 </li>
 </ul>
 
 Job Description
 
 
 
 Role: Digital Initiatives
 
 
 Location: Mumbai
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Evaluation and implementation of upcoming technologies like OOTB eCommerce Market places (e.g. Hybris, Magento) , speech analytics, Martech tools, AR/VR platforms, middleware/ API management tools &amp; SFAs (Sales Field Force Applications)
 </li>
 <li>
 Evangelize new digital technologies related to AR/VR, Metaverse, Blockchain, Al/ML use-cases etc.
 </li>
 <li>
 Managing DXP roadmap for website transformation and experience projects.
 </li>
 <li>
 Have solid expertise in campaign and channel analysis and reporting, experience in implementing eComm, Web behavior, Adobe analytics.
 </li>
 <li>
 Drive change management &amp; adoption programs for new projects &amp; processes enabled through digital.
 </li>
 </ul>
</div>

Digital Initiatives

Publicis Production

<div>
 
 
 Job Description
 
 
 <ul>
 <li>
 Working in an international environment and global Clients
 </li>
 <li>
 Designing eCommerce assets for various platforms and markets (product cards, brand stores, banners, innovations, ecommerce campaigns);
 </li>
 <li>
 Creating visualizations and visual concepts for the agency's clients;
 </li>
 <li>
 Preparing sales campaigns and searching for innovative design tools and solutions;
 </li>
 <li>
 Permanent cooperation with the Strategy and Development Department and with Client Service
 </li>
 <li>
 Supporting the less experienced part of the design team
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Minimum 2 years of experience in digital or eCommerce design documented in the portfolio
 </li>
 <li>
 Knowledge of eComm design principles and UX
 </li>
 <li>
 Good knowledge of Adobe Photoshop and Adobe Illustrator, Figma and other programs will be an additional advantage
 </li>
 <li>
 Attention to detail and eagerness to develop skills
 </li>
 <li>
 Good social skills and willingness to work in a group
 </li>
 <li>
 Conceptual skills in the field of graphic ideas (creating visual solutions on specific topics)
 </li>
 <li>
 Excellent organization of working time
 </li>
 <li>
 Openness in cooperation within and between departments, communicativeness
 </li>
 <li>
 Consistency and accuracy, designing/striving for pixel perfect design
 </li>
 <li>
 Knowledge of English at level B1 or above in written and oral communication
 </li>
 </ul>
 
 
</div>

Graphic Designer

LS Digital Group

<div>
 
 Associate - Digital Analytics
 
 
 
 Office Location
 
 : Ghansoli
 
 
 
 Position Description
 
 :
 
 <ul>
 <li>
 Work independently on tags configuration and the development of tags and data layer using Google Tag Manager for Web and Mobile Apps.
 </li>
 <li>
 Work as an individual contributor and handle pipeline of tagging requests received from various clients as well as support large scale projects.
 </li>
 <li>
 Develop, design, build, test, and monitor of Web data layer and web tags/pixels.
 </li>
 <li>
 Work with interactive marketing teams (paid media, social media, organic search engine optimization) for tracking in their areas and merging of their data with web analytics, as needed.
 </li>
 <li>
 A good understanding of Google ecosystem and can perform tagging across all Google platforms including marketing platforms.
 </li>
 <li>
 Work with program managers/customer service team for timely implementation of changes in tagging due to site changes.
 </li>
 <li>
 Tagging schemas and specifications for new sites and new site features.
 </li>
 <li>
 Quality assurance and debugging of tagging as implemented by developers.
 </li>
 <li>
 Write tagging specifications/flow for developers for enhanced ecommerce websites/apps.
 </li>
 <li>
 Implement proper cookie consent triggers to adhere to regulatory standards (GDPR, CCPA).
 </li>
 <li>
 Write JavaScript to pull data from the DOM, dataLayer, JavaScript variables, and data objects for implementation in Google Tag Manager. Server-side tags implementation is a plus.
 </li>
 <li>
 Write SQL/Big Queries to verify and report on Google Analytics in the data warehouse.
 </li>
 <li>
 Access the Google Tag Manager and Google Analytics APIs for automating tasks.
 </li>
 <li>
 Quality assurance and debugging of tagging as implemented by developers.
 </li>
 </ul>
 
 
 
 
 
 Responsibilities
 
 :
 
 <ul>
 <li>
 Strong knowledge of DHTML (HTML, CSS, JavaScript, DOM).
 </li>
 <li>
 Hands-on in Looker Studio (Previously Data Studio) is a plus.
 </li>
 <li>
 Experience architecting, designing, and implementing data within a data layer.
 </li>
 <li>
 Experience in reporting and data crunching.
 </li>
 <li>
 Experience debugging analytics and other HTTP requests with browser developer tools/extensions.
 </li>
 </ul>
 
 
</div>

Digital Analytics Associate

<div>
 
 
 Job Description: Head of Customer Lifecycle &amp; Engagement (CRM, Call Center, Loyalty &amp; BTL Marketing)
 
 
 
 
 Sector:
 
 Green Fintech / Solar Direct-to-Consumer (D2C)
 
 
 
 Location:
 
 Ghatkopar, Mumbai
 
 
 
 
 
 
 ABOUT AEREM
 
 
 
 Aerem is India's end-to-end platform making solar adoption simple for MSMEs and homeowners, empowering them to harness the power of sun and reduce electricity cost by up to 80%.
 
 
 Our strength lies in delivering a comprehensive approach that addresses every friction point in solar adoption from finding the right installer to ensuring the right price, equipment, quality, and financing. We operate India's only RBI-licensed solar-focused NBFC and SunStore, a B2B marketplace that connects OEMs, distributors, and installation partners in a seamless ecosystem. This entire experience comes together on our integrated digital platform, allowing customers to manage their solar journey, from start to savings, in one place.
 
 
 Backed by Blume Ventures, UTEC, Avaana Capital, British International Investment (BII), SE Ventures, and Riverwalk Holdings, we are dedicated to transforming India's solar energy landscape while delivering exceptional returns for businesses and supporting local solar entrepreneurs.
 
 
 
 
 
 
 The Mission
 
 
 
 We are building the future of sustainable energy. Our mission is to make solar adoption seamless and affordable through innovative fintech solutions and a direct-to-consumer approach.
 
 
 As the
 
 Head of Customer Lifecycle &amp; Engagement
 
 , you will be the architect of the customer journey after the initial click. You will lead the transition from "lead" to "loyalist," overseeing our high-touch call center, data-driven CRM strategies, community-focused loyalty programs, and high-impact BTL (Below-The-Line) field marketing.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 1. CRM &amp; Marketing Automation
 
 
 <ul>
 <li>
 
 Journey Mapping:
 
 Design and execute end-to-end communication workflows (Email, WhatsApp, SMS, Push) to nurture leads through the solar financing funnel.
 </li>
 <li>
 
 Segmentation:
 
 Use data to segment customers based on geography, credit profile, and energy needs to deliver hyper-personalized content.
 </li>
 <li>
 
 Retention:
 
 Implement "Save" programs to reduce churn in the pipeline and maximize Customer Lifetime Value (CLV).
 </li>
 </ul>
 
 
 2. Call Center &amp; Inside Sales Leadership
 
 
 <ul>
 <li>
 
 Operations Management:
 
 Lead and scale an internal/outsourced call center focused on lead qualification, financing assistance, and post-installation support.
 </li>
 <li>
 
 Performance Metrics:
 
 Own KPIs including First Response Time, Conversion Rate (Lead-to-Audit), and Net Promoter Score (NPS).
 </li>
 <li>
 
 Training:
 
 Develop scripts and empathy-based communication frameworks that simplify complex fintech and solar concepts for homeowners.
 </li>
 </ul>
 
 
 3. Loyalty &amp; Referral Programs
 
 
 <ul>
 <li>
 
 Advocacy Strategy:
 
 Build a "Solar Ambassador" program that incentivizes existing EPC partners for their purchase and to refer to their other EPC friends&mdash;a critical growth lever in D2C solar.
 </li>
 <li>
 
 Community Building:
 
 Create exclusive perks and educational content for the "green community" to foster long-term brand affinity.
 </li>
 </ul>
 
 
 4. BTL &amp; Field Marketing
 
 
 <ul>
 <li>
 
 Local Activations:
 
 Plan and execute hyper-local marketing efforts including community workshops, "solar demo days," and partnerships with local resident associations (HOAs).
 </li>
 <li>
 
 Collateral &amp; Experience:
 
 Manage the creation of physical touchpoints (flyers, branded merchandise, event booths) that resonate with the local environment.
 </li>
 </ul>
 
 
 
 
 
 Who You Are
 
 
 <ul>
 <li>
 
 The Hybrid Leader:
 
 You are equally comfortable diving into CRM data/SQL as you are coaching a call center agent or managing an event on-site.
 </li>
 <li>
 
 Experience:
 
 8&ndash;12 years in CRM, Growth, or Customer Experience. Experience in
 
 Fintech, EdTech, or Renewables
 
 is highly preferred.
 </li>
 <li>
 
 Tech-Savvy:
 
 Expert-level knowledge of CRM tools (e.g., Salesforce, HubSpot, Braze, or MoEngage) and Call Center software.
 </li>
 <li>
 
 Communication:
 
 You can translate complex financial/technical jargon into clear, persuasive benefits for the everyday consumer.
 </li>
 <li>
 
 Mission-Driven:
 
 You have a genuine passion for the green energy transition and sustainability.
 </li>
 </ul>
 
 
</div>

Head of Customer Lifecycle & Engagement

YES BANK

<div>
 
 Job Title:
 
 Product Head
 
 
 
 Functional Title:
 
 Product Head
 
 
 
 Grade:
 
 G4
 
 
 
 Management Band:
 
 Middle Management
 
 
 
 Business Unit:
 
 Commercial &amp; Retail Assets Division
 
 
 
 Department:
 
 Product
 
 
 
 Location:
 
 YBH, Mumbai
 
 
 
 Reporting To:
 
 Business Head / Business Manager
 
 
 
 Direct Reports:
 
 3&ndash;4
 
 
 
 Role Summary
 
 
 
 The Product Head is responsible for managing the product lifecycle and driving business outcomes through strategic planning, product development, and supporting the sales force. This is a leadership role requiring team management, stakeholder engagement, and alignment with organizational objectives to ensure growth and profitability.
 
 
 
 Key Responsibilities
 
 
 
 
 Strategic / Managerial Responsibilities
 
 
 
 <ul>
 <li>
 Design and implement strategies to drive business for assigned products.
 </li>
 <li>
 Conduct periodic reviews and update strategies to meet Business Unit objectives.
 </li>
 <li>
 Collaborate with leadership to align product goals with organizational vision.
 
 
 </li>
 </ul>
 
 Core Responsibilities
 
 
 
 <ul>
 <li>
 Lead product planning, development, and marketing initiatives.
 </li>
 <li>
 Ensure products meet customer needs and market demands.
 </li>
 <li>
 Drive business growth through product enhancements and new product incubation.
 </li>
 <li>
 Streamline processes for improved efficiency and ease of doing business.
 </li>
 <li>
 Maintain an ideal mix of product lines and portfolio quality.
 </li>
 <li>
 Monitor market trends and take corrective/preventive actions.
 </li>
 <li>
 Oversee training programs for sales teams on product features and processes.
 </li>
 <li>
 Track and review team performance against defined targets.
 
 
 </li>
 </ul>
 
 People Management
 
 
 
 <ul>
 <li>
 Set and monitor performance goals for self and team.
 </li>
 <li>
 Identify development needs and create learning plans for team members.
 </li>
 <li>
 Coach, mentor, and build knowledge within the team on processes, regulations, and best practices.
 </li>
 <li>
 Foster a culture of continuous improvement and professional development.
 
 
 </li>
 </ul>
 
 Risk &amp; Internal Control
 
 
 
 <ul>
 <li>
 Ensure compliance with internal controls and risk management frameworks.
 </li>
 <li>
 Drive sourcing mix across different channels and customer segments.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 Knowledge &amp; Experience
 
 
 
 <ul>
 <li>
 Minimum: Bachelor&rsquo;s degree in any field
 </li>
 <li>
 Preferred: Master&rsquo;s degree
 
 
 </li>
 </ul>
 
 Experience
 
 
 
 <ul>
 <li>
 12&ndash;15 years of experience in Banking/NBFCs.
 </li>
 <li>
 At least 8&ndash;10 years in product management and leadership roles.
 
 
 </li>
 </ul>
 
 Skills &amp; Competencies
 
 
 
 <ul>
 <li>
 Strong strategic thinking and business acumen.
 </li>
 <li>
 Expertise in product lifecycle management.
 </li>
 <li>
 Excellent stakeholder management and communication skills.
 </li>
 <li>
 Ability to lead and motivate teams.
 </li>
 <li>
 Knowledge of market trends and regulatory requirements.
 </li>
 </ul>
</div>

Product Head

<div>
 
 
 About Nua
 
 
 
 Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women&rsquo;s wellness in India. Starting with our innovative, chemical-free and India&rsquo;s only fully customisable sanitary pads, we are on a mission to develop holistic and personalized solutions for solving real problems that women face. We do this by building a wellness platform with great products, an impactful community and a personalized customer experience. With a growing community of over 15 lakh women, we are already India&rsquo;s largest and most engaged digital-first FemTech brand.
 
 
 
 
 
 Our story began with a pad. And not just any pad that could be picked off the shelves but one that was truly thought around a woman&rsquo;s needs. Since then, we have grown multi-fold with innovative, inclusive and effective products that are Made Safe certified and backed by science. We continue to co-create products with our community and fuel the D2C revolution through deep consumer insights and investments in technology.
 
 
 
 
 
 Nua has raised over $22 million in venture funding, backed by marquee investors including Lightbox Ventures, Kae Capital, Mirabilis Investment Trust, Deepika Padukone and Vindi Singh Banga, and Kamini Banga of the Banga family office. If you are as passionate as we are in making a difference and creating real impact in a fast-paced and wildly creative environment, then you might just be the person we are looking for.
 
 
 
 
 
 Key Responsibilities:
 
 <ul>
 <li>
 Gather demand forecast from category teams for next month and quarter
 </li>
 <li>
 Determine inventory requirement at WH level based on demand forecast and WH allocation
 </li>
 <li>
 Communicate with sourcing and packaging teams about the future inventory requirements
 </li>
 <li>
 Ensure adequate inventory is available across all WH, at optimal inventory carrying costs
 </li>
 <li>
 Work closely with sourcing and packaging teams for order placement
 </li>
 <li>
 Work closely with WH Ops and LMD operations team for order allocation
 </li>
 </ul>
 
 
 
 
 What we look for:
 
 <ul>
 <li>
 4-6 years of experience in the relevant role
 </li>
 <li>
 Exposure to FMCG sector, ecommerce and retail channels
 </li>
 <li>
 Knowledge of advanced excel, Power BI / Tableau or similar platforms
 </li>
 </ul>
 
 
 
 
 Preferred Qualifications:
 
 <ul>
 <li>
 Bachelor&rsquo;s Degree Engineering or related field / MBA in Supply Chain Management or Operations
 </li>
 </ul>
 
 
 
 
 Location: Wadala, Mumbai (work from office only)
 
</div>

Assistant Manager - S&OP

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