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social media associate

influencer marketing associate

Leap

<div>
 
 Job Description &ndash; Influencer Marketing Associate
 
 
 
 
 About the Role:
 
 We're looking for a high-energy
 
 Influencer Marketing Associate
 
 to join Leap&rsquo;s Marketing team. This role is perfect for someone who loves creators, thrives in social spaces, and knows how to make collaborations fun yet impactful. If you&rsquo;re the kind of person who always knows the latest content trend, loves networking, and has a knack for convincing people&mdash;this role is for you.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Identify, shortlist, and onboard relevant micro and mid-tier influencers (Instagram, YouTube, etc.) for campaigns.
 </li>
 <li>
 Build and maintain long-term relationships with influencers, creators, and agencies.
 </li>
 <li>
 Negotiate deals that maximize ROI while staying within budget.
 </li>
 <li>
 Monitor content trends, formats, and viral opportunities to plug Leap campaigns naturally.
 </li>
 <li>
 Coordinate influencer briefs, ensure timely content delivery, and track performance metrics.
 </li>
 <li>
 Brainstorm and execute creative influencer campaigns for IELTS, study abroad, and other Leap products.
 </li>
 <li>
 Maintain a creator database (size, niche, engagement, cost).
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Extrovert personality &ndash; comfortable networking and building rapport.
 </li>
 <li>
 Excellent communication &amp; negotiation skills &ndash; both written and verbal.
 </li>
 <li>
 Up-to-date with Instagram/YT/Reels/TikTok trends.
 </li>
 <li>
 Analytical mindset to track influencer performance &amp; campaign ROI.
 </li>
 <li>
 Bonus: Prior experience in influencer marketing or creator partnerships.
 
 
 </li>
 </ul>
 
 Who You Are
 
 
 
 <ul>
 <li>
 A deal-closer.
 </li>
 <li>
 Social media nerd &ndash; spends time on reels/shorts not just for fun, but to decode trends.
 </li>
 <li>
 Content-friendly &ndash; you understand what &ldquo;works&rdquo; and what &ldquo;flops.&rdquo;
 </li>
 <li>
 Entertainment-focused &ndash; you know how to make boring topics fun.
 </li>
 <li>
 Passionate about education and helping Indian students succeed abroad.
 
 
 </li>
 </ul>
 Influencer &amp; Relationship Management,Communication &amp; Negotiation,Trend Analysis &amp; Creative Thinking
</div>

Influencer Marketing Associate

Swiggy

<div>
 Location: ETV office, Bangalore (Mandate 1) | Team: Swiggy Dineout | Experience: 8&ndash;10 years+
 
 
 Mandate 1 &ndash; The role is based out of Bangalore and the expectation is to work out of the ETV office.
 
 
 
 About The Role
 
 
 
 Swiggy Dineout is building India&rsquo;s largest dining-out platform. As we scale, Marketing is at the heart of shaping category adoption, driving awareness, and building deep consumer love for our brand.
 
 
 We&rsquo;re looking for a General Manager &ndash; Marketing to lead the full marketing charter for Swiggy Dineout. This leader will own Brand &amp; Digital Marketing, Performance Marketing, SEO, Influencer Marketing, and Social Media Marketing end-to-end. The role demands both strategic storytelling and sharp performance orientation, blending brand building with growth marketing at scale.
 
 
 This is a high-visibility role where you will define how millions of Indians discover, engage, and experience dining-out with Swiggy.
 
 
 What You&rsquo;ll Own
 
 
 <ul>
 <li>
 Brand &amp; Digital Marketing
 
 
 </li>
 </ul>
 Define and drive Swiggy Dineout&rsquo;s brand positioning and narrative in the market.
 
 
 Create integrated campaigns (online &amp; offline) that drive awareness, trust, and consideration.
 
 
 Lead creative development with agencies and internal teams to deliver high-quality brand assets.
 
 
 <ul>
 <li>
 Performance Marketing
 
 
 </li>
 </ul>
 Own the digital marketing strategy across paid channels (Meta, Google, Affiliates, etc.).
 
 
 Drive measurable acquisition, retention, and ROI through campaigns.
 
 
 Optimize spends and performance metrics across user cohorts and cities.
 
 
 <ul>
 <li>
 SEO &amp; Organic Growth
 
 
 </li>
 </ul>
 Build and scale SEO strategy to maximize organic discovery and app traffic.
 
 
 Partner with product and content teams to optimize SEO funnels across city and restaurant pages.
 
 
 <ul>
 <li>
 Influencer &amp; Social Media Marketing
 
 
 </li>
 </ul>
 Lead influencer marketing strategy across macro, micro, and regional influencers.
 
 
 Create thumb-stopping content and campaigns for social platforms that drive engagement and category relevance.
 
 
 Build scalable IPs and campaigns that spark conversations around dining-out culture.
 
 
 <ul>
 <li>
 Leadership &amp; Collaboration
 
 
 </li>
 </ul>
 Build, mentor, and lead a strong marketing team across brand, performance, and social functions.
 
 
 Partner with Growth, Product, Business, and Partnerships teams to drive cohesive outcomes.
 
 
 Own marketing AOP planning, budget allocation, and performance reporting.
 
 
 
 Preferred Experience
 
 
 
 8&ndash;12 years of experience in marketing roles across consumer internet, FMCG, or lifestyle brands.
 
 
 Proven expertise in both brand marketing and performance marketing.
 
 
 Strong track record of scaling user acquisition and engagement via digital channels.
 
 
 Expertise in leading SEO, social media, and influencer-led campaigns is a must.
 
 
 Deep understanding of consumer journeys and digital-first storytelling.
 
 
 Leadership experience managing teams and external agencies.
 
 
 Ability to thrive in a high-growth, fast-paced environment
 
 
 Nice-to-Have
 
 
 Experience in consumer tech, F&amp;B, or marketplace businesses.
 
 
 Exposure to building brand IPs or large-scale cultural moments.
 
 
 Hands-on experience with analytics and marketing automation tools.
 
 
 Why Join
 
 
 Lead the entire marketing function for Swiggy Dineout.
 
 
 Shape one of India&rsquo;s most exciting consumer brands in the dining-out space.
 
 
 A high-impact role with full ownership, visibility, and the chance to drive how India eats out.
 
 
 Key Metrics that the GM - Marketing will own
 
 
 Growth: VU and NU growth via Marketing Campaigns
 
 
 Brand: Awareness, Consideration, and share of voice.
 
 
 Performance Marketing: NU growth, CAC, ROAS, LTV, conversion rates.
 
 
 SEO: Organic traffic, keyword rankings, NU contribution.
 
 
 Social &amp; Influencers: Follower growth, engagement, campaign ROI, UGC.
 
 
 Overall Impact: Marketing-driven GOV, OPD, MAUs/DAUs, ROAS.
</div>

General Manager - Brand Marketing

Curefit

<div>
 
 
 About Cult:
 
 
 
 Curefit Healthcare Pvt Ltd, founded in 2016, is India&rsquo;s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company&rsquo;s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.
 
 
 
 
 
 
 Job Summary:
 
 
 
 As a Brand Manager for Cult Products, you&rsquo;ll own the end-to-end brand experience across one or more product verticals. You will define positioning, develop brand-led marketing strategies, and activate campaigns across digital, retail, influencer, and ATL/BTL channels. This role is equal parts strategic thinking, creative execution, and data-led decision-making.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Lead cross-functional brand alignment across performance, product, and creative
 </li>
 <li>
 Track brand KPIs across awareness, preference, and engagement
 </li>
 <li>
 Manage, track and optimise influencer partnerships across tiers and platforms
 </li>
 <li>
 Analyze revenue sources and identify opportunities for TOF brand influence across organic and paid channels
 </li>
 <li>
 Manage product launch and/or overall category-specific brand campaigns
 </li>
 <li>
 Liaise with creative, event, media agencies and production partners for execution
 </li>
 <li>
 Recommend new formats, audiences, initiatives or partnerships based on learnings
 </li>
 </ul>
 
 
 
 
 
 Qualifications and Skills:
 
 
 <ul>
 <li>
 4-5 years of experience in brand marketing
 </li>
 <li>
 Hands-on experience with influencer marketing, digital campaigns, and BTL activations
 </li>
 <li>
 Strong data literacy - comfort with campaign analytics, dashboards, and insighting
 </li>
 <li>
 Ability to lead creative briefs, collaborate with design/content teams/agencies, and review output
 </li>
 <li>
 A growth mindset and love for building brands from the ground up
 </li>
 <li>
 Excellent communication skills&mdash;both written and verbal
 </li>
 </ul>
</div>

Brand Manager - Cult Products

The Wedding Company

<div>
 
 
 About The Wedding Company :
 
 
 
 
 
 
 The Wedding Company is redefining how India plans weddings. We are a one-stop destination for stress-free, personalized, and high-quality wedding planning. From finding the perfect venue to booking decorators, photographers, makeup artists, caterers, and more&mdash;our tech-enabled platform allows couples to plan their wedding online, from anywhere in the world.
 
 
 In just 18 months, we&rsquo;ve:
 
 
 
 
 <ul>
 <li>
 Raised
 
 $1M in seed funding 🎉
 
 </li>
 <li>
 Achieved
 
 $10M in annual GMV
 
 </li>
 <li>
 Built a curated network of
 
 2,000+ trusted vendors
 
 across India &amp; Thailand
 </li>
 <li>
 Operated profitably while serving weddings worth
 
 ₹10 lakh to ₹5 crore
 
 </li>
 </ul>
 
 
 
 
 Operating in a
 
 $130B market (4% of India&rsquo;s GDP)
 
 , we&rsquo;re on a mission to build the first truly scalable wedding planning brand in India.
 
 
 
 
 
 
 About the Role
 
 
 
 
 
 
 We are looking for a
 
 Creative Strategist
 
 to strengthen our marketing and sales communication. The ideal candidate understands how ads work, what to communicate, and how to test creative ideas effectively through
 
 rigorous research and analysis
 
 .
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 Campaign Performance:
 
 
 <ul>
 <li>
 Develop and execute
 
 creative strategies
 
 for omnichannel marketing, optimizing content to improve CTR and other metrics while maintaining communication relevance.
 </li>
 </ul>
 
 
 Creative &amp; Content Effectiveness:
 
 
 <ul>
 <li>
 Plan and oversee
 
 creative testing
 
 , including copy variations, visuals, and formats, to identify what drives engagement and conversions.
 </li>
 <li>
 Create and maintain a
 
 creative playbook
 
 documenting what&rsquo;s working and what&rsquo;s not across campaigns, including messaging, visuals, and formats, to guide future creative decisions.
 </li>
 </ul>
 
 
 Consumer Insights &amp; Research:
 
 
 <ul>
 <li>
 
 Drive
 
 a monthly activity of talking to consumers to understand their likes, dislikes, and preferences, and use these insights to test the communication and creative.
 </li>
 </ul>
 
 
 Brand Consistency &amp; Communication:
 
 
 <ul>
 <li>
 
 Maintain brand guidelines and tone
 
 across all communication to ensure consistency and attract quality audiences.
 </li>
 </ul>
 
 
 Collaboration &amp; Timeliness:
 
 
 <ul>
 <li>
 Collaborate with designers, copywriters, and video editors to bring campaign ideas to life.
 </li>
 <li>
 
 Analyse campaign performance
 
 with the support of the
 
 analytics team,
 
 and independently track audience insights and creative trends to inform future strategy.
 </li>
 <li>
 Collaborate with marketing and sales teams to align creative efforts for influencer and partnership campaigns, festive promotions, and sales initiatives with overall business objectives.
 </li>
 </ul>
 
 
 Requirements
 
 
 
 
 
 <ul>
 <li>
 You have
 
 4+ years of experience
 
 in creative strategy and marketing communication
 </li>
 <li>
 You understand performance-driven advertising and thrive on
 
 rigorous creative testing and consumer research
 
 .
 </li>
 <li>
 You have hands-on experience in
 
 ad content and creative planning
 
 , from concept to ex
 </li>
 <li>
 You are equally fluent in
 
 data and design thinking
 
 , blending logic with storytelling.
 </li>
 <li>
 You naturally uphold brand identity, visual coherence, and tone in every piece of communication.
 </li>
 <li>
 Experience with lifestyle, luxury, or wedding brands is a strong plus.
 </li>
 </ul>
 
 
</div>

Creative Strategist

BSH Home Appliances Group

<div>
 
 
 Job Description:
 
 
 
 
 Role Overview:
 
 As a Key Account Manager for Ecommerce, you will be responsible for driving the success of our key accounts through exceptional relationship management, strategic planning, and market insights. You will lead a team of account managers while collaborating closely with various departments to maximize account potential and achieve overall business objectives.
 
 
 
 Key Responsibilities:
 
 
 <ol>
 <li>
 
 Business Planning:
 
 
 (Weight: 20)
 
 </li>
 </ol>
 <ul>
 <li>
 Own and drive P&amp;L responsibility for online channels (e.g., Amazon, Flipkart, Zepto, Blinkit, 3 P sellers etc.).
 </li>
 <li>
 Develop and execute annual business plans aligned with company growth objectives.
 </li>
 <li>
 Track and analyze sales trends, ROI, pricing, and promotions to achieve revenue and profitability targets.
 </li>
 <li>
 Identify and unlock new growth opportunities within existing and emerging online marketplaces.
 </li>
 </ul>
 
 
 
 
 2:
 
 Data Analytics &amp; Portfolio management:
 
 
 (Weight: 15)
 
 .
 
 <ul>
 <li>
 Portfolio analytics with real time data analysis and In sighting/ and building portfolio choices alongside with category management
 
 
 team.
 </li>
 <li>
 Track key performance metrics such as GMV, ASP, conversion rates, and category share.
 </li>
 <li>
 Leverage data insights to drive decision-making on pricing, promotion, and assortment.
 </li>
 <li>
 Provide monthly/ Quarterly periodic performance reports and competitor benchmarking to management
 </li>
 <li>
 Ensure timely listing/ registration, pricing accuracy, and content optimization for all SKUs.
 </li>
 <li>
 Partner with category and supply chain teams for new product launches and exclusive online offerings.
 </li>
 <li>
 Develop financial offers for end consumers based on seasonality and market competition.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 <ul>
 <li>
 
 Key account Management:
 
 
 (Weight: 10)
 
 </li>
 <li>
 Conduct joint business planning with key accounts to align on sales targets, promotions, and assortment strategy.
 </li>
 <li>
 Negotiate commercial terms, margins, and visibility investments to optimize profitability.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 
 Stock Planning and Coordination:
 
 
 (Weight: 30)
 
 </li>
 <li>
 Plan stock levels in coordination with SCM teams to ensure daily billing and efficient inventory management.
 </li>
 <li>
 
 Contract Management:
 
 
 (Weight: 5)
 
 </li>
 <li>
 Review and sign contracts with online dealers, ensuring all agreements meet company standards and regulations.
 </li>
 <li>
 
 Collaboration with Digital Marketing:
 
 
 (Weight: 5)
 
 </li>
 <li>
 Conduct weekly meetings with the digital marketing team to review analytics, optimize digital content, and evaluate ongoing campaigns.
 </li>
 <li>
 Plan and execute digital campaigns, traffic-driving activities, and brand
 
 promotions
 
 on partner platforms.
 </li>
 <li>
 Collaborate with internal marketing &amp; category teams for performance marketing, SEO, and influencer tie-ups for building brand and category performance
 </li>
 <li>
 
 Financial Coordination:
 
 
 (Weight: 10)
 
 </li>
 <li>
 Manage payment processes and reconciliation with online dealers in collaboration with the commercial team.
 </li>
 <li>
 
 Performance Review:
 
 
 (Weight: 5)
 
 </li>
 <li>
 Conduct monthly reviews with online partners to assess sales promotions and event calendars, driving continual improvement in performance.
 </li>
 <li>
 
 Customer Service Improvement:
 
 </li>
 <li>
 Foster discussions with the customer service team to address customer escalations and identify opportunities for service delivery improvements.
 </li>
 <li>
 
 Team Leadership and Development:
 
 </li>
 <li>
 Conduct regular team meetings to review performance, address challenges, and celebrate successes.
 </li>
 <li>
 
 Reporting and Insights:
 
 </li>
 <li>
 Prepare comprehensive reports on account performance, presenting key insights and recommendations to senior management.
 </li>
 <li>
 Utilize data analytics to monitor client behavior, market dynamics, and competitive landscape.
 </li>
 <li>
 
 Cross-Departmental Collaboration:
 
 </li>
 <li>
 Liaise with various departments, including supply chain, logistics, and customer service, to ensure seamless account management.
 </li>
 <li>
 Advocate for client needs within the organization to foster a customer-centric approach.
 </li>
 </ul>
 
 
 Qualifications:
 
 
 <ul>
 <li>
 Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.
 </li>
 <li>
 Minimum 10 years of experience in key account management, with a strong focus on the ecommerce sector.
 </li>
 <li>
 Proven track record of driving sales growth and managing high-value accounts.
 </li>
 <li>
 Exceptional leadership skills with experience in team management and development.
 </li>
 <li>
 Strong analytical and problem-solving abilities, with a data-driven mindset.
 </li>
 <li>
 Excellent communication and presentation skills, able to engage with senior stakeholders.
 </li>
 <li>
 Comprehensive knowledge of ecommerce platforms, digital marketing, and online sales strategies.
 </li>
 </ul>
 
 
</div>

Key Account Manager- E-commerce

Licious

<div>
 
 
 About Licious
 
 
 
 We are Licious, India&rsquo;s most successful D2C food-tech brand, founded in 2015 by Abhay Hanjura and Vivek Gupta. From Bengaluru to 20+ cities, we delight over 32 lakh customers with the freshest meat and seafood, redefining the way India experiences food. At Licious, we&rsquo;re not just selling meat - we&rsquo;re building categories, driving innovation, and shaping cultural habits.
 
 
 Think you have what it takes to be the magic ingredient in our recipe? Read on.
 
 
 
 
 
 
 Role Purpose
 
 
 
 As a Brand Manager at Licious, you will lead one of our core growth engines, driving brand and business strategy across categories. This is a high-impact role where you&rsquo;ll own category-led brand building, craft sharp consumer propositions, and drive adoption, penetration, and loyalty. You are not just a custodian of the brand - you are a business builder, problem solver, and culture shaper.
 
 
 
 
 
 
 What makes the role meaty?
 
 
 <ul>
 <li>
 Lead category-led brand strategy and business growth across Licious&rsquo; core portfolios.
 </li>
 <li>
 Build sharp, insight-driven propositions that solve real consumer jobs and beat competition.
 </li>
 <li>
 Drive discovery, penetration, repeat, and loyalty through multi-channel education and trial engines.
 </li>
 <li>
 Own category health metrics and co-own business KPIs: penetration, frequency, attach rates, repeat, O2+ conversions.
 </li>
 <li>
 Develop and execute integrated campaigns (brand + performance) across ATL, digital, social, retail, content, and influencer.
 </li>
 <li>
 Shape packaging, naming, in-app merchandising, and customer journeys in partnership with product, design, and creative.
 </li>
 <li>
 Track, diagnose, and fix category performance while building long-term scale.
 </li>
 <li>
 Partner cross-functionally with category, insights, growth, creative, CRM, and retail ops to deliver results.
 </li>
 </ul>
 
 
 
 
 
 We hope that you have&hellip;
 
 
 <ul>
 <li>
 7&ndash;8 years of experience in consumer brand or category marketing (D2C or FMCG).
 </li>
 <li>
 A strong track record in category creation or scaling - with 0-to-1 launches or growth ownership.
 </li>
 <li>
 Business acumen and hunger to solve real market problems - not just make great ads.
 </li>
 <li>
 Deep understanding of Indian food culture, convenience triggers, and consumer decision-making.
 </li>
 <li>
 Bias for insights, rigor in planning, and ownership in execution.
 </li>
 <li>
 Passion for food, customer-centricity, and an entrepreneurial mindset.
 </li>
 </ul>
</div>

Brand Manager

Unacademy

<div>
 
 
 Position : Associate Director/Category Head
 
 
 
 
 Location: Bengaluru
 
 
 
 
 Experience : 3 - 6 Years
 
 
 
 
 Work Mode: 6 Days a Week (Work From Office)
 
 
 
 
 
 
 
 About Us
 
 
 
 
 
 
 Unacademy is India&rsquo;s largest learning platform, empowering millions of learners with access to top educators, high-quality content, and world-class learning experiences. With a mission to democratize education, Unacademy is shaping the future of learning across online and offline formats through innovation, data-driven insights, and learner-first design.
 
 
 
 
 
 
 Role Overview
 
 
 
 
 
 
 We are looking for a strategic and performance-driven Category Head / Associate Director to lead the CA/CS/CMA category. The ideal candidate will drive category growth through effective P&amp;L management, educator partnerships, learner engagement, and execution excellence. You will be responsible for setting the vision, strategy, and roadmap for the category while ensuring measurable business impact.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 Category Ownership:
 
 Own the P&amp;L for the CA/CS/CMA category, driving growth, profitability, and learner outcomes.
 
 
 
 Strategy &amp; Execution:
 
 Define short-term and long-term strategies for category expansion, educator acquisition, and learner retention.
 
 
 
 Team Leadership:
 
 Lead and mentor category associates, managers, and cross-functional teams to ensure strong execution and performance.
 
 
 
 Educator Management:
 
 Identify, onboard, and manage top educators; drive collaborations that align with brand and learner expectations.
 
 
 
 Operational Excellence:
 
 Streamline workflows for class scheduling, academic planning, and learner engagement in coordination with central and regional teams.
 
 
 
 Revenue &amp; Growth:
 
 Monitor key performance metrics, analyze business trends, and implement data-backed initiatives to achieve revenue targets.
 
 
 
 Stakeholder Collaboration:
 
 Work closely with Product, Marketing, Operations, and Growth teams to deliver best-in-class category outcomes.
 
 
 
 Learner Experience:
 
 Ensure high-quality academic delivery, learner satisfaction, and brand consistency across all touchpoints.
 
 
 
 
 
 
 Required Skills &amp; Qualifications
 
 
 
 
 
 
 Bachelor&rsquo;s degree from a
 
 Tier 1 institute and MBA
 
 from a
 
 Tier 1 or Tier 2 college
 
 .
 
 
 3&ndash;6 years of experience in Category Management, Business Operations, or P&amp;L Management, preferably in EdTech or Education domains.
 
 
 Proven expertise in revenue management, strategic planning, and stakeholder leadership.
 
 
 Strong analytical and problem-solving skills; data-driven decision-making ability.
 
 
 Excellent communication, negotiation, and cross-functional collaboration skills.
 
 
 Experience in managing teams and driving business growth in a fast-paced environment.
 
 
 
</div>

Associate Director

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