manager 3, marketing- mid market accountants Jobs in Atlanta United States

manager 3, marketing- mid market accountants

manager, category marketing Jobs in Atlanta United States

manager, category marketing

marketing director Jobs in Atlanta United States

marketing director

manager 3 marketing mid market accountants

Intuit

<div><h2 class="jobSectionHeader"><b>Overview</b></h2><div>
Intuit&rsquo;s Global Business Solutions Group (GBSG) is committed to creating solutions to power prosperity around the world, meeting the needs and improving the chances of success for businesses ranging from entrepreneurs just starting out to the small businesses that drive our economy to the larger mid-market businesses with broader scale and more complex needs. We look to accomplish this with an online ecosystem of solutions ranging from accounting to invoicing, payroll to time tracking, payments and lending.</div><div></div><div><br>
Part of the U.S. Online Accountant Marketing Team is seeking a highly motivated product &amp; sales marketing leader who is excited to make an impact through one of Intuit&rsquo;s 5 Big Bets: Disrupt the Small Business Mid-Market. The ideal candidate is a self-starting strategic thinker with experience translating market, product and customer insights into strong marketing plans while influencing and partnering cross-functionally to bring their bold visions to life. You&rsquo;ll be challenged to move fast, navigate ambiguity and have a big impact on our accountant firms who serve mid-market customers, their livelihoods and the QuickBooks brand trajectory with this customer.</div><p><b><br>
Responsibilities</b></p><ul><li>
Manage both inbound and outbound product marketing programs, with the ability to use storytelling, customer insights, data and business acumen to lead initiatives at any phase of the product life cycle (from idea to maturity) and drive a GTM vision that can drive impact and influence.</li><li>
Deep partnership with sales and sales enablement teams, prioritizing product solutions, audience segments and initiatives.
</li><li>Embed with the Accountant sales &amp; Mid Market sales teams to develop and lead a rapid-cycle learning agenda to build empathy with and the understanding of the attitudes, needs and pain points of our highest value customers who may be experiencing growing pains with QuickBooks.
</li><li>Design and manage processes for gathering and synthesizing customer insights for sales teams and partnering with PM to influence product priorities.
</li><li>Leverage consumer (qual and quant), competitive, and industry insights plus new technological capabilities to uncover opportunities that can help further differentiate our suite of product offerings.</li><li>
Collaborate with Finance and other Marketers to build a 1-yr revenue forecast and the corresponding marketing plan to help deliver the aligned results.</li><li>
Strong creative skillset with an ability to turn deep customer insights into winning positioning, value proposition and messaging that will resonate with the target customer.</li><li>
Analytically-minded, with the ability to develop clear hypotheses and collaborate cross-functionally with other product marketing teams, channel marketing, sales, finance, analytics, and product to test and iterate our way into how we solution-sell our platform particularly through sales channels, providing the customer insights, positioning, and content to drive demand.</li><li>
Co-own revenue targets together with our Accountant sales partners to develop the customer targeting and omni-channel demand strategy that feeds into sales.
</li><li>Make go-forward recommendations and present and share learning and recommendations across the organization.</li><li>
Manage a small team of marketers, by leading with a clear vision, building a high performance culture and driving winning results.</li></ul><p><b><br>
Qualifications</b></p><ul><li>
BA/BS required, or equivalent work experience. Experience in SaaS companies, B2B marketing and/or MBA a plus</li><li>
10+ years professional experience in marketing driving go-to-market strategies, in particular supporting sales organizations</li><li>
Ability to translate consumer insight and business strategies into great execution</li><li>
Proven experience leading a team and influencing cross-functional teams to deliver amazing outcomes</li><li>
Deep curiosity about what makes our customer tick</li><li>
Exceptional verbal, written, visual/presentation and interpersonal communication skills, as well as an effective communicator at all levels</li><li>
Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results</li><li>
Track record of making principled, data-based business decisions balanced with experienced judgment</li><li>
Strong project management skills, analytical skills and attention to detail</li><li>
Strong organization navigational skills, including ability to lead and influence without direct authority</li><li>
Ability to think about ambiguous or complex issues, leading to thoughtful recommendations</li></ul><p><br>
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit&reg;: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:</p></div><p></p>

Manager 3, Marketing- Mid Market Accountants

<div><h2 class="jobSectionHeader"><b>Overview</b></h2><div>
We&rsquo;re looking for an Analyst Relations Manager within Intuit&rsquo;s Global Business Solutions Group (GBSG) US External Communications team supporting mid-market. In this position, you&rsquo;ll play a pivotal role in shaping and communicating the company's narrative to key industry analysts. You&rsquo;re responsible for influencing market perceptions and purchasing decisions for Intuit&rsquo;s business platform through analyst relations, reviews, and awards across Intuit QuickBooks and Mailchimp as part of our strategy to win in the mid market (businesses with annual revenue ranging from $2.5M to $100M+).</div><div></div><div><br>
At Intuit, we&rsquo;re building something bold &mdash; and we want you to be part of it. Intuit Enterprise Suite is at the forefront of transforming how large businesses run their finances, market to customers, and unlock growth. Leveraging the capabilities of QuickBooks and Mailchimp, powered by the Intuit platform, Intuit Enterprise Suite is one of the most exciting and high-growth bets inside the company. We&rsquo;re creating new playbooks, scaling with purpose, and working alongside the most influential partners in the industry &mdash; including global accounting firms and tech-forward enterprises. If you're looking for a role where you can shape strategy, move fast, and make an outsized impact, this is where it&rsquo;s happening.</div><p><b><br>
Responsibilities</b></p><div></div><p><br>
We're on the hunt for a highly motivated, detail-oriented, and strategic Analyst Relations Manager with 7-10+ years of experience to supercharge our team! We&rsquo;re looking for someone who can stand up an analyst relations function for Intuit&rsquo;s growing mid-market business including Intuit Enterprise Suite, QuickBooks, and Mailchimp. Your primary goal is to ensure that analysts have a deep, accurate understanding of the company's offerings, strategy, and market position and a deep understanding of our product capabilities. You ensure that Intuit&rsquo;s products are included in key analyst research and reviews so that Intuit is being recommended in the market. This person would also lead the earned reviews and awards strategy and execution for the team. This means working closely with our GBSG US External Communications team, agency partners, cross-functional teams, and performance marketing to develop and implement end-to-end analyst relations, reviews, awards, and recommendations strategies and submissions for the business.</p><p>
If you are experienced in driving analyst relations workstreams end to end, have great judgment, and a knack for driving integration and managing complex workflows, we want to hear from you!</p><ul><li>
Build and maintain strong, trusted relationships with key analysts from firms like Gartner, Forrester, IDC, and more. This involves regular communication, acting as a reliable point of contact, and understanding each analyst&rsquo;s research areas and needs.</li><li>
Schedule and orchestrate briefings between analysts and company executives or subject matter experts and prepare executives. Manage inbound inquiries, providing analysts with the information they need for their research, reports, and reviews.</li><li>
Work closely with product and marketing teams to develop messaging and content tailored specifically for an analyst audience. Ensure that all communications are consistent, compelling, and aligned with the company&rsquo;s strategic direction.</li><li>
Manage the company&rsquo;s participation in major industry reports, review programs, and awards. This includes preparing the company&rsquo;s submission, coordinating with internal teams, and reviewing drafts of the report to ensure factual accuracy.</li><li>
Act as the internal voice of the analyst community. Translate analyst feedback and market insights back to communications, product, marketing, and executive teams to help inform product roadmaps, refine messaging, and stay ahead of market trends.</li><li>
Ensure the company is maximizing AR advisory sessions to get the market insights, industry opportunities and competitive positioning needed to grow our market share</li><li>
Pursure sponsorship and custom content opportunities with firms and partner with internal stakeholders to maximize</li><li>
Research media trends, competitor news, and mine for opportunities to help reposition the business and boost our reputation and drive consideration</li><li>
Lead the submission process end to end for earned recognitions, bringing in the necessary teams and individuals to contribute and amplify. Drive integrated comms plans to amplify recognition, partnering with social, performance marketing, and employee comms.</li><li>
Manage participation in key analyst events and briefings.</li><li>
Measure the value and ROI of analyst relations at Intuit.</li><li>
Maintain our tracker of awards, recognitions, and reviews across external lists and rankings.</li><li>
Monitor coverage and prepare regular reports on activity in partnership with our agencies and internal data teams.</li></ul><p><b><br>
Qualifications</b></p><ul><li>
7-10+ years of direct analyst relations experience in B2B technology, preferably enterprise tech</li><li>
Quick study with ability to continuously learn and apply feedback to work; keen interest and acumen for understanding products, technology, SMBs, fintech, marketing, etc.</li><li>
Ability to drive communications workstreams with little oversight; proactively connect dots across teams and surface gaps or misalignment</li><li>
Knowledge of analyst relations best practices and strong existing relationships</li><li>
Familiarity with analyst evaluation methodologies (e.g., Magic Quadrant, Wave, IDC MarketScape)</li><li>
Excellent written and verbal communication skills</li><li>
Ability to manage multiple priorities and stakeholders in a fast-paced working environment</li><li>
Strong organizational and program management skills</li><li>
Attention to detail and high degree of professional rigor</li></ul><p><br>
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit&reg;: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:</p></div><p></p>

Analyst and Influencer Relations Manager

The Home Depot

<div><p><b>Position Purpose:</b></p><p>
The responsibility of the Category Marketing Manager is to serve as chief marketing officer for a merchandise department. This position is responsible for developing meaningful and lasting business positioning for each merchandising department, as well as annual, quarterly and monthly marketing plans. Analyzes industry trends, media results and business environment to improve strategies and plan recommendations. The position will be required to manage both strategic and tactical execution of marketing programs and drive their integration throughout the company. The position serves as primary liaison between Merchandising leaders and all Marketing cross-functional departments.</p><p><b><br>
Key Responsibilities:</b></p><ul><li>
35% Develop annual, quarterly and monthly strategic and tactical marketing plans for merchandising departments based on competitive analysis, consumer input, financial data, and creative tactics. Outcome to be prioritization of submitted promotions, customer value propositions, innovative product, industry leadership, and communication of such both internally and externally. Involves leading monthly marketing meetings with merchandise departments and varying cross-functional teams.</li><li>
25% Take lead with marketing peers to integrate merchandising within the cross-functional marketing work. Accountable for ensuring accurate communication to both internal partners and external consumers.</li><li>
25% Manage execution of tactical elements of marketing programs, including prioritizing promotions, working collaboratively with advertising creative team, reviewing priority channel creative and department representation throughout company marketing efforts, as well as triage execution of emerging priority opportunities across Orange Apron Media supplier partnership.</li><li>
10% Budget Deployment - Manage budget deployment tracking across departments &amp; provide final department approval on strategic plans for cross-functional marketing activities.</li><li>
5% Develop and maintain strong relationships with merchandise vendors. The goals of these relationships are to establish department sales-driving opportunities with Orange Apron Media partners for vendor funded marketing projects and provide unique partnership opportunities for incremental sales negotiations through Orange Apron Media.</li></ul><p><b><br>
Direct Manager/Direct Reports:</b></p><ul><li>
This position typically reports to Senior Manager, Category Marketing</li><li>
This position has 0 Direct Reports</li></ul><p><b><br>
Travel Requirements:</b></p><ul><li>
No travel required.</li></ul><p><b><br>
Physical Requirements:</b></p><ul><li>
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.</li></ul><p><b><br>
Working Conditions:</b></p><ul><li>
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.</li></ul><p><b><br>
Minimum Qualifications:</b></p><ul><li>
Must be eighteen years of age or older.</li><li>
Must be legally permitted to work in the United States.</li></ul><p><b><br>
Preferred Qualifications:</b></p><ul><li>
Excellent written and verbal communication skills</li><li>
Bachelor's degree in marketing, advertising, or a business-related field</li><li>
5+ years relevant experience (i.e. marketing experience at a retail company, advertising agency, or consulting firm)</li><li>
Experience in retail brand or consumer product marketing</li><li>
Experience managing projects and working with cross-functional stakeholders</li><li>
Experience with SharePoint, PowerPoint, and Excel</li><li>
A collaborative approach and the ability to triage needs across multiple stakeholders</li><li>
Ability to interpret financial information and make data-driven decisions to support strategic priorities</li><li>
Highly organized and able to define &amp; sequence strategic priorities</li><li>
Knowledge of consumer &amp; product market research, market segmentation, and competitive intelligence/analysis</li><li>
A data-driven mindset and ability to leverage analysis to make business recommendations</li><li>
Familiarity with integrated marketing plans and creative asset briefs</li></ul><p><b><br>
Minimum Education:</b></p><ul><li>
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.</li></ul><p><b><br>
Preferred Education:</b></p><ul><li>
No additional education</li></ul><p><b><br>
Minimum Years of Work Experience:</b></p><ul><li>
4</li></ul><p><b><br>
Preferred Years of Work Experience:</b></p><ul><li>
No additional years of experience</li></ul><p><b><br>
Minimum Leadership Experience:</b></p><ul><li>
None</li></ul><p><b><br>
Preferred Leadership Experience:</b></p><ul><li>
None</li></ul><p><b><br>
Certifications:</b></p><ul><li>
None</li></ul><p><b><br>
Competencies:</b></p><ul><li>
Decision Quality</li><li>
Collaborates</li><li>
Drives Engagement</li><li>
Ensures Accountability</li><li>
Plans and Aligns</li><li>
Communicates Effectively</li><li>
Customer Focus</li><li>
Develops Talent</li><li>
Drives Results</li><li>
Manages Conflict</li></ul></div><p></p>

Manager, Category Marketing

Sierra Piedmont Engineers & Geologists

<div><h1 class="jobSectionHeader"><b>Environmental Project Manager (Senior)</b></h1>
<p><i>
Location: Suburban Atlanta, GA</i>
</p><p><i>Job Type: Full-Time | Senior-Level</i>
</p><h2 class="jobSectionHeader"><b>About Us</b></h2>
<p>
At Sierra Piedmont Engineers &amp; Geologists, <b><i>we believe experience matters.</i></b> We are a boutique, environmental engineering firm, 30 years in service located just north of Atlanta. Our team includes professionals at every stage of their careers, and we deeply value the knowledge and perspective that come with your decades of experience. We've built our reputation on technical excellence, trusted client relationships, and a collaborative approach to solving environmental challenges. We specialize in delivering high-quality, tailored environmental solutions to industry leaders across sectors such as manufacturing, logistics, energy, and real estate.</p>
<h2 class="jobSectionHeader"><b>
The Role</b></h2>
<p>
Great technical professional with outstanding client relationship skills needed! This position is ideal for a seasoned professional, especially in the mid to later stage of career. You&rsquo;ll lead projects hands-on, share your knowledge generously, and act as a trusted voice internally and with clients. The ideal candidate will bring not only technical expertise and leadership but calmness under pressure to lead high-impact projects, mentor staff, and help guide our continued success.
</p><h2 class="jobSectionHeader"><b>What You&rsquo;ll Do</b></h2>
<ul> <li>Lead and manage environmental consulting and engineering projects, including Phase I/II site assessments, Spill Prevention Control &amp; Countermeasure (SPCC), Storm Water Pollution Prevention (SWPP), regulatory compliance and remediation
</li><li>Serve as a key liaison to clients, regulators, and partners
</li><li>Manage project timelines, budgets, and team assignments across a diverse client base
</li><li>Support strategic account management with our long-term, industry-leading clients
</li><li>Provide mentorship and guidance to junior and mid-level staff
</li><li>Contribute to business development through proposal writing, client relationships, and helping the firm grow organically
</li><li>Help shape strategy and operations as a senior member of a small leadership team &mdash; <i>your opinion will be heard</i>
</li></ul><h2 class="jobSectionHeader"><b>What We&rsquo;re Looking For</b></h2>
<ul><li>10 years of professional experience in environmental consulting or environmental engineering</li>
<li>Professional Engineer (PE) or Professional Geologist license in Georgia preferred
</li><li>Strong knowledge of federal, state, and local environmental regulations
</li><li>Exceptional communication skills &mdash; verbal, written, and interpersonal
</li><li>A collaborative and mentoring approach to leadership
</li><li>Proven ability to manage technically complex projects and client relationships
</li><li>Comfortable operating in a boutique, high-performance consulting environment</li>
</ul><h2 class="jobSectionHeader"><b>Why Join Us?</b></h2>
<ul><li>A leadership role in a specialized firm that works primarily with blue-chip clients
</li><li>A company culture that values expertise, integrity, and long-term relationships
</li><li>A seat at the table in shaping the future of a respected boutique firm
</li><li>Respect for experience &mdash; <i>we value professionals who&rsquo;ve seen a lot and still care deeply about doing the work right</i>
</li>
</ul><p>This role is ideal for a seasoned environmental professional who enjoys being deeply involved in the work, thrives in a small, high-trust team, and is ready to bring wisdom and leadership to a firm that values both.
</p><h2 class="jobSectionHeader"><b>To Apply</b></h2>
<p>
Please respond to this post directly with your resume and a brief letter of interest. Let us know how your experience aligns with the role and what you're looking for in your next chapter.
</p><p><i>Sierra Piedmont Engineers &amp; Geologists is an Equal Opportunity Employer</i></p></div>

Environmental Project Manager (Senior)

Newmark

<div><p>Job Description:
</p><p>We are seeking a strategic and results-oriented Marketing Director to lead our marketing efforts targeting our Industrial clients. The ideal candidate will be a seasoned professional with a proven track record in devising and executing comprehensive marketing strategies that drive lead generation, brand awareness, and business growth.</p></div>
<br><div><p>Skills, Education and Experience:
</p><ul><li><div>Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field; MBA preferred.
</div></li><li><div>Proven experience (8+ years) in marketing roles, with a demonstrated track record of success in developing and executing marketing strategies that drive business growth.
</div></li><li><div>Deep understanding of marketing tactics and channels, including digital marketing, content marketing, lead generation, and account-based marketing.
</div></li><li><div>Analytical mindset with the ability to analyze complex data sets and derive actionable insights.
</div></li><li><div>Excellent communication and interpersonal skills, with the ability to collaborate effectively across different teams and levels of the organization.
</div></li><li><div>Strategic thinker with the ability to translate business objectives into marketing strategies.</div></li></ul></div><p></p>
<br><div><p>Essential Job Duties:
</p><ul><li><div>Develop, implement, and manage marketing programs that align with business objectives.
</div></li><li><div>Provide strategic marketing guidance to key stakeholders, defining a vision and strategy to enhance business performance and drive growth.
</div></li><li><div>Establish and oversee corporate, project, and marketing design budgets.
</div></li><li><div>Collaborate closely with digital, social, creative, events, and research partners to ensure alignment with the overarching marketing strategy and deliver a cohesive client experience.
</div></li><li><div>Define and supervise the implementation of Industrial marketing campaigns across digital, content, email, events, and partnerships.
</div></li><li><div>Monitor and analyze the performance of marketing campaigns and content activation, providing regular reports and insights to senior management.
</div></li><li><div>Manage global product marketing material production and distribution to ensure consistent application across the company.
</div></li><li><div>Align marketing strategies with Industrial sales goals, collaborating closely with the business to ensure effective lead generation and nurturing strategies.
</div></li><li><div>Coordinate with premier industry events for effective client engagement, speakerships and sponsorships.
</div></li><li><div>Oversee and manage high-profile Industrial client events and conferences with attendees that exceed 400+ people and include 3+ days of programming in primary and secondary markets.
</div></li><li><div>Engage with leading Industrial producers to enhance the quality and effectiveness of resources for client-facing presentations, proposals, and sales narratives.
</div></li><li><div>Coordinate, promote and manage a series of client webinars and digital touchpoints both for various sectors and market segments, ensuring consistent messaging and measurable engagement outcomes.
</div></li><li><div>Collaborate with external resources such as designers, copywriters, web designers/writers, photographers, and printers for various projects.
</div></li><li><div>Perform other duties as assigned.</div></li></ul></div>

Marketing Director

Cantrell Schuette PA

<p>Attorney &ndash; Litigation Practice, Tampa, FL, Hybrid</p><p><b>Position Overview</b></p><p>The position is hybrid (part in office, part work from home). This position would also handle or assist with arbitrations and trials that may be nationwide. Therefore, some travel is expected. The business litigation practice includes significant work relating to franchise disputes, partnership/shareholder disputes, restrictive covenants and trade secrets, and general commercial litigation. Our clients range from Fortune 500 and small business owners to high-level executives and professionals. We also regularly provide advice and counsel in the context of dispute resolution.</p><p><b>Our Core Values</b></p><ul><li><b>Passionate</b> &ndash; Mission-driven and committed to righting wrongs.</li><li><b>Growth-Minded</b> &ndash; Seek continuous improvement and welcome feedback.</li><li><b>Problem Solver</b> &ndash; Focus on solutions, not blame.</li><li><b>Can-do Attitude</b> &ndash; Embrace challenges with enthusiasm.</li><li><b>Results-Oriented</b> &ndash; Measure success by outcomes and data.</li></ul><p><b>Requirements</b></p><ul><li>3 + years' experience in civil litigation, ideally a mid-level associate or junior partner</li><li>Experience with evidentiary hearings or trials</li><li>Strong academic credentials.</li></ul><p><b>Benefits</b></p><ul><li>Very competitive compensation structure is commensurate with experience.</li><li>Health, Dental, Vision, LTD, STD, Basic Life Insurance.</li><li>401(k) with employer match.</li><li>Paid time off.</li></ul><p><b>Job Details</b></p><ul><li><b>Job Type:</b> Full-time</li><li><b>Work Location:</b> Hybrid (Tampa, FL 33618)</li><li><b>Pay:</b> Commensurate with experience</li></ul><p>Job Type: Full-time</p><p>Projected Total Compensation: $150,000.00 - $275,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Flexible schedule</li><li>Flexible spending account</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Professional development assistance</li><li>Vision insurance</li></ul><p>Work Location: Hybrid remote in Atlanta, GA</p>

Litigation Attorney

Thomas Eye Group Pc

<div><p><b>Paid Digital Media &amp; SEO Specialist</b></p><p>
The Paid Digital Media &amp; SEO Specialist role is focused primarily on executing the digital marketing strategy of the Thomas Eye Group. As directed by leadership, this role evaluates and executes digital marketing tactics with the goals of promoting Thomas Eye Group products and services, increasing brand awareness, and generating volume. This is a hybrid position with a typical schedule of two days in-office and three days remote work.</p><p>
Our ideal candidate has a strong digital marketing background with 3+ years&rsquo; experience in a variety of digital marketing tactics. Specific experience in Google Ads, YouTube paid advertising, Meta paid advertising, online listings (Google Business Profiles especially), and SEO (on-page, technical, and backlinks) is requisite for the position. This role will also support print, event, and traditional marketing activities as needed as part of a collaborative and cross-trained marketing team.</p><p><b>
Required Minimum Education: </b>Bachelors degree in Marketing, Communications, Business Administration, Digital Marketing, Creative or related field preferred. A related master&rsquo;s degree enhances competitiveness.</p><p><b>
Required Minimum Experience:</b> 3+ years of broad experience in digital marketing tactics.</p><p><b>
Core Competencies:</b></p><p>
Digital Advertising</p><ul><li>
Evaluate and recommend digital advertising tactics to support a given marketing objective or strategy.</li><li>
Execute various digital advertising tactics as directed by leadership.</li><li>
Develop, execute, and optimize cutting-edge digital campaigns from conception to launch.</li><li>
Ensure paid media projects are successfully planned and executed, contributing to the growth of the company.</li><li>
Produce relevant metrics reporting from a variety of digital tactic platforms.</li><li>
Provide ongoing actionable insights into campaign performance to relevant stakeholders.</li><li>
Define, measure, and evaluate relevant paid media KPIs.</li></ul><p>
SEO</p><ul><li>
Track, report, and analyze website analytics.</li><li>
Optimize copy and landing pages for search engine marketing.</li><li>
Perform ongoing keyword discovery, expansion and optimization.</li><li>
Research and implement search engine optimization recommendations.</li><li>
Research and analyze competitor SEO tactics.</li><li>
Develop and implement link building strategy.</li><li>
Develop and implement technical SEO improvements.</li><li>
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.</li><li>
Develop optimization strategies that increase the company's website search engine results rankings.</li></ul><p>
Online Listing Management</p><ul><li>
Implement the practice listing strategy using software and manually.</li><li>
Optimize Google Business Profile Listings, Bing Business Listings, and Apple Maps Listings.</li><li>
Produce content for business listings including copy, images, videos, products, and posts.</li><li>
Create reports on key listing activity such as clicks and calls.</li><li>
Create or claim listings.</li></ul><p><b>
Preferred Skills: </b>the Thomas Eye Group uses a variety of digital marketing tactics and continuously adapts to tactics best suiting current marketing and business objectives. Experience in a variety of the following enhances competitiveness:</p><ul><li>
Healthcare marketing experience.</li><li>
Experience with SEO and Google Business Listing management in SEM Rush.</li><li>
Experience with WordPress and Elementor, website user experience evaluation and optimization, and deployment of various types of website content.</li><li>
Web development and coding.</li><li>
Web event tagging and other analytic methods (UTM, Google Tag Manager, etc.) for metrics and campaign evaluation.</li><li>
Design and produce assets for various marketing channels with the Adobe suite of products.</li><li>
Optimizing social media pages and profiles, developing organic social media content calendars, and creating and deploying organic social media content. Experience across a broad range of platforms and the ability to learn new platforms or increase depth in platforms including but not limited to Facebook, Instagram, YouTube, LinkedIn, Tik Tok, X, and Pinterest.
</li><li>Creating, deploying, managing, and evaluating email campaigns.</li><li>
Ability to learn healthcare specific communication platforms such as RSI (a CRM), Brevium and MD Prospects as well as components of practice management software related to marketing and patient communications.</li></ul></div>

Paid Digital Media & SEO Specialist

Explore 118+ Manager 3 marketing mid market accountants in Atlanta United States this November. Find roles across top companies and apply now to boost your career.