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marketing analytics manager

ThinkMarkets

<div><p>ThinkMarkets is a global financial technology company, specializing in providing multi-asset trading solutions to thousands of clients around the world. With our flagship ThinkTrader platform, we make it available for our clients to trade the world 24-hours a day. Our mission is to bridge the gap between traders, investors, and platforms by allowing access to global markets and thousands of products thus providing our clients the ability to trade the world in the palm of their hand. We use the latest technologies to give traders seamless access to our proprietary trading platforms.</p>
<p>
We are seeking a Marketing Analytics and Technology Manager to oversee the implementation and optimization of marketing technology solutions, data analysis, and revenue attribution. The role focuses on accurately measuring revenue generated from various marketing efforts and optimizing these channels for enhanced performance. The successful candidate will collaborate with marketing, finance, and product teams to gather actionable insights and develop strategies that enhance overall business outcomes.</p>
<p>
Key Responsibilities:</p>
<p>
Data Analysis and Insights:</p>
<ul>
<li>Collect and analyze marketing data from various channels (paid media, social media, email, etc.) to evaluate campaign performance and customer behavior.</li>
<li>Provide insights on key metrics such as return on investment (ROI), customer acquisition costs, and lifetime value.</li>
</ul>
<p>Revenue Tracking and Attribution:</p>
<ul>
<li>Develop and maintain models for accurate revenue attribution across marketing touchpoints.</li>
<li>Ensure proper tracking of user journeys, conversions, and revenue through analytics platforms (e.g., Google Analytics, Mixpanel).</li>
</ul>
<p>Analytics and Reporting:</p>
<ul>
<li>Build and maintain dashboards to report on key performance indicators (KPIs), conversion rates, and ROI.</li>
<li>Prepare regular reports on marketing performance, revenue contributions, and actionable insights, and present them to senior management.</li>
</ul>
<p>Data Layers and Technology Integration:</p>
<ul>
<li>Develop and manage data layers for analytics tools like Google Tag Manager, ensuring data accuracy and consistency across platforms.</li>
<li>Configure and integrate marketing technology tools (e.g., CRM, email platforms, analytics systems) to ensure seamless data flow and accurate reporting.</li>
</ul>
<p>Cross-functional Collaboration:</p>
<ul>
<li>Collaborate with marketing, sales, IT, and finance teams to optimize marketing technology systems, improve tracking accuracy, and drive overall business performance.</li>
<li>Partner with finance teams to reconcile marketing expenses and revenue contributions.</li>
</ul>
<p>Requirements:</p>
<ul>
<li>Bachelor's degree in marketing, Data Science, Computer Science, or a related field is required.</li>
<li>3 years of experience in data analysis, marketing technology, or revenue attribution would be ideal.</li>
<li>Expertise in marketing attribution models and analytics tools such as Google Analytics, Mixpanel, and Google Tag Manager.</li>
<li>Experience with marketing technology integrations (e.g., CRM, email, and analytics platforms) and data management.</li>
<li>Strong analytical and problem-solving skills, with the ability to deliver actionable insights and optimize marketing efforts.</li>
<li>Excellent communication skills, with the ability to present findings to senior management and work collaboratively with cross-functional teams.</li></ul></div>

Marketing Analytics & Attribution Manager – FinTech | Trading | Forex

Property Finder Group

<p><strong>Role Summary:</strong> Within the Strategy &amp; Analytics team, Property Finder is looking for a strong Lead, Marketing Analytics who will be responsible for partnering with the Marketing team to develop best-in-class tools, measurement frameworks, and insights that enable campaign effectiveness, customer growth, and improved return on marketing investments</p>
<p><strong>Key Responsibilities:</strong></p>
<p>Lead the end-to-end delivery of high-impact strategic marketing initiatives, in close partnership with the relevant VP (e.g., VP of Marketing, VP of Growth), involving executive and senior stakeholders across the organization.</p>
<p>Oversee the full project management lifecycle of marketing analytics initiatives ensuring timelines, scope, and deliverables are met while maintaining analytical rigor and clarity of insights.</p>
<p>Partner cross-functionally with Product, Data Engineering, and Commercial teams to ensure marketing analytics initiatives are scalable, accurate, and aligned with organizational priorities.</p>
<p>Guide and mentor a team of analysts and managers, fostering a culture of excellence in analytical thinking, marketing measurement, and strategic storytelling.</p>
<p>Design and oversee complex analyses to evaluate campaign performance, customer journeys, and marketing ROI turning insights into actionable recommendations.</p>
<p>Support communication of key insights and strategic findings to the Executive Leadership Team, ensuring marketing performance, opportunities, and priorities are clearly articulated.</p>

Lead, Marketing Analytics

Boopin

<p><b>Qualification Level:</b></p><p>Graduate (Bachelor’s degree) in Marketing, Business, Economics, Statistics, or related field</p><p>MBA / Management Postgraduate in Marketing, Digital Marketing, or Business Analytics is a plus</p><p><br></p><p><b>Experience Level:</b></p><p>10+ years of progressive experience in performance marketing, digital marketing, or analytics</p><p>Proven track record of driving business growth through data-driven marketing strategies</p><p><br></p><p><br></p><p><b>Key Responsibilities:</b></p><p>Develop and execute performance marketing strategies to drive business growth.</p><p>Oversee paid media campaigns, including SEM, social media ads, display, and affiliate marketing.</p><p>Monitor, analyze, and optimize campaign performance metrics (CPC, CPA, ROI, ROAS).</p><p>Lead and mentor the performance marketing team to achieve KPIs.</p><p>Collaborate with product, creative, and analytics teams to improve campaign effectiveness.</p><p>Conduct market research and competitor analysis to identify growth opportunities.</p><p>Report to leadership on campaign results, insights, and strategic recommendations.</p><p>Manage marketing budgets and ensure cost-effective campaign execution.</p>

Head of Performance

NeoStats

<div><div><div><div><div><b>Job specification: </b>As a Senior Analytics Manager you will be at the forefront of driving data-driven decision-making across the organization.
</div></div></div></div><div><div><h5 class="jobSectionHeader"><b>About the Job</b></h5>
<p>
NeoStats is a new age, Data &amp; Analytics firm offering contemporary solutions and infinite possibilities. Our mission is to create a lasting competitive advantage for our clients by transforming them into world-class, data-driven organizations. Established in 2022 to provide End to End Data &amp; Analytics Services, we are headquartered out of UAE, with bases in India &amp; UK. Comprising industry veterans, we enable structural transformations in Analytics powered by our expertise, true partnership, and e2e implementation approach.</p>
<p>
We believe in driving innovation through cutting-edge technologies and insights. Our diverse team of data scientists, engineers, and analysts collaborate closely to deliver high-impact solutions to our clients&rsquo; most complex challenges. As a Senior Analytics Manager, you will be at the forefront of driving data-driven decision-making across the organization and building advanced machine learning models that power our transformative solutions.</p><br>
<p></p>
<h5 class="jobSectionHeader"><b>
Responsibilities</b></h5>
<ul><li>Work with stakeholders throughout the organization to understand challenges, identify opportunities to make data-driven banking solutions.</li>
<li>Perform in-depth analysis of large-scale structured and unstructured datasets to identify patterns, trends, and correlations.</li>
<li>Drive business decision-making and optimize key performance indicators.</li>
<li>Conduct exploratory data analysis and hypothesis testing to gain deep insights into various analysis areas like customer behavior, market dynamics, operational efficiency, etc.</li>
<li>Design and develop advanced machine learning models, algorithms, and statistical methodologies to increase and optimize customer experiences, revenue generation using cross/up-sell products, and other business outcomes.</li>
<li>Analyze and optimize Digital Journeys and provide insights.</li>
<li>Build scalable and efficient machine learning pipelines to preprocess, transform, and analyze data for model development.</li>
<li>Deploy machine learning models into production in collaboration with relative Engineers.</li>
<li>Conduct research and experimentation to enhance existing models and drive innovation within the organization.</li>
<li>Fostering a collaborative and knowledge-sharing culture within the team.</li>
<li>Collaborate closely with cross-functional teams and business stakeholders, to understand their requirements.</li>
</ul><div></div><h5 class="jobSectionHeader"><b>Candidate Profile</b></h5>
<ul><li>10+ years of Banking experience in a data science role, with a focus on building and deploying machine learning models and algorithms.</li>
<li>Bachelor&rsquo;s or master&rsquo;s degree in one of Data Science, Computer Science, Information Technology, Economics, Information Systems, Statistics, Applied Math.</li>
<li>Proficiency in SQL and Python; familiarity with SAS, Scala, or Spark is a plus.</li>
<li>Strong understanding of statistical concepts and methodologies and demonstrated experience in applying machine learning techniques.</li>
<li>Excellent problem-solving skills.</li>
<li>Experience with any major Cloud provider (e.g., Azure, GCP, AWS, etc.) is a plus.</li>
<li>Excellent communication &amp; collaboration skills, and fluency in English.</li>
</ul><div></div><h5 class="jobSectionHeader"><b>What we offer:</b></h5>
<ul><li>Competitive Salary and Benefits</li>
<li>Opportunity to be part of a fast-paced and growing startup. Grow your career with the company</li>
<li>Ownership &ndash; You will own your initiative and be given specific responsibilities</li>
<li>Continuous coaching &amp; mentoring &ndash; You will have the opportunity to interact and work closely with other senior data scientists and AI experts across the globe.</li>
<li>Dynamic and respectful work environment &ndash; we truly value you</li>
</ul><div><h5 class="jobSectionHeader"><b>Location &ndash; Dubai (UAE)</b></h5></div></div></div></div>

Senior Analytics Manager

Crypto.com

<div> <div> <div> <strong>Responsibilities</strong> </div> <ul> <li>Define and own the marketing intelligence roadmap.</li> <li>Build and lead a high-performing team of analysts, engineers, and data scientists.</li> <li>Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions.</li> <li>Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches.</li> <li>Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality.</li> <li>Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models for greater accuracy.</li> <li>Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation.</li> <li>Introduce Generative AI (GenAI) solutions for:</li> <li>Automated campaign insights ( explain spend efficiency by channel in natural language ).</li> <li>Dynamic customer journey clustering to identify emerging cohorts.</li> <li>Generating personalized marketing narratives and creative testing at scale.</li> <li>Build a culture of automation where insights flow seamlessly into marketing strategy and execution.</li> <li>Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery.</li> <li>Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations.</li> <li>Develop and maintain high-impact dashboards in Tableau.</li> <li>Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives.</li> <li>Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity.</li> </ul> </div> </div>

Head of Growth Analytics

dcc trading

<p>We&rsquo;re looking for a talented <b>Digital Marketing Specialist</b> to help us grow our online sales and build strong brand awareness in international markets.</p><p><b>Key Responsibilities:</b></p><ul><li>Plan and execute digital marketing campaigns across Google, Meta, TikTok, and email channels.</li><li>Optimize website traffic and conversions through performance tracking and analytics</li><li>Create and analyze reports from Shopify, Google Analytics, and Meta Ads Manager.</li><li>Collaborate with the creative team to produce effective ad content and landing pages.</li><li>Suggest new growth strategies and marketing channels based on data insights.</li></ul><p><b>Requirements:</b></p><ul><li>Proven experience in <b>e-commerce marketing</b>, ideally with <b>luxury or beauty brands</b>.</li><li>Strong knowledge of <b>Shopify, Google Analytics, SEO, Meta Ads Manager</b>, and <b>email marketing tools</b> (Mailchimp, Klaviyo, etc.).</li><li>Excellent understanding of audience targeting, ROAS, and conversion optimization.</li><li>Data-driven mindset &mdash; ability to turn analytics into actionable insights.</li><li>Fluency in English (Arabic is a plus).</li></ul><p>Job Types: Full-time, Permanent, Contract, Fresher</p>

Digital Marketing Executive

Careem

<div>
 <strong>
  About the Company
  <br/>
  <br/>
 </strong>
 Careem is building the Everything App for the greater Middle East &mdash; making it easy to move around, order food and groceries, manage payments, and more. Our purpose is simple: to simplify and improve people&rsquo;s lives and build an awesome organisation that inspires.
 <br/>
 <br/>
 Since 2012, Careem has enabled earnings for over 2.5 million Captains, simplified the lives of more than 70 million customers, and built a platform where the region&rsquo;s best talent and entrepreneurs thrive. We operate in 70+ cities across 10 countries, from Morocco to Pakistan.
 <br/>
 <br/>
 <strong>
  <em>
   We&rsquo;re now entering our next chapter &mdash; one powered by AI. We&rsquo;re looking for AI talent: curious problem-solvers who know how to apply AI to build tools, automate workflows, and create real impact. Whether it&rsquo;s streamlining operations, enhancing customer experience, or reimagining internal systems &mdash; we want people who can make Careem work smarter and move faster.
   <br/>
   <br/>
  </em>
 </strong>
 <strong>
  What You'll Do
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Lead Product Analytics team across multiple domains within the EA ecosystem, distributed across the globe collaborating with cross-functional teams on multiple subdomains.
  </li>
  <li>
   Develop strategy to leverage data analysis and visualization as a strategic competitive advantage to Careem.
  </li>
  <li>
   Growing and coaching the analysts to be storytellers of data, giving it a voice and a high signal actionable narrative.
  </li>
  <li>
   Collaborate and influence leadership to allow the Product Analytics team&rsquo;s work to directly impact the organization&rsquo;s strategy.
  </li>
  <li>
   Partner with senior business leaders and partners to manage project intake, pipeline, prioritize, and manage staffing against key initiatives.
  </li>
  <li>
   Execute on Product strategy, planning and execution through actionable data insights and data driven concepts.
  </li>
  <li>
   Define, instrument, and maintain new and existing business critical metrics, using SQL queries and beyond.
  </li>
  <li>
   Serve as a strategic thought partner to the data engineering team; collaborate on building / maintaining ETLs, pipelines and automations to ensure we can understand and act on business performance accurately, scalably, with low latency, and minimal manual upkeep.
  </li>
  <li>
   Run experiments and develop dashboards and data visualizations to communicate results to leadership. Provide rigorous technical mentorship to the team.
  </li>
  <li>
   Ensure data quality by monitoring performance, diagnosing issues, and creating solutions.
  </li>
  <li>
   Answer complex business questions via ad-hoc SQL queries to enable business and product owners to make critical decisions.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What You'll Need
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Advanced degree in a quantitative discipline (Engineering, Computer Science, Economics, Data Science, Mathematics).
  </li>
  <li>
   10+ years of professional full-time experience in analytics roles, preferably in tech.
  </li>
  <li>
   5+ years of experience directly managing analytical teams.
  </li>
  <li>
   Strong command of SQL, Python and R, and experience working with large datasets.
  </li>
  <li>
   Comfortable working in a fast-paced, cross-functional environment with changing priorities.
  </li>
  <li>
   Experience building intuitive and impactful dashboards and data visualizations that drive business decisions (using Tableau, Power BI, etc.)
  </li>
  <li>
   Project management skills- ability to drive projects end-to-end.
  </li>
  <li>
   Communication and stakeholder management skills - Ability to build consensus by clearly communicating and presenting information.
  </li>
  <li>
   Teamwork - You care about your team and are passionate about helping them succeed, you love going heads down in SQL, but can also take a step back and understand the big picture.
  </li>
  <li>
   Strong experience in setting up, managing, and growing an analytics team.
  </li>
  <li>
   Strong track record in delivering high impact from data through leading multiple cross-functional projects.
  </li>
  <li>
   Track record of shipping new products and iterating on them over time.
  </li>
  <li>
   Track record of attracting and retaining top talent.
  </li>
  <li>
   Experience instilling a culture of ownership, collaboration, and results.
  </li>
  <li>
   Strong leadership and communication skills, critical thinking, and judgement.
  </li>
 </ul>
</div>


Product Analytics Manager

Explore 6617+ Marketing analytics manager in Dubai United Arab Emirates this November. Find roles across top companies and apply now to boost your career.