digital marketing specialist Jobs in Istanbul

digital marketing specialist

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customer marketing coordinator Jobs in Istanbul

customer marketing coordinator

marketing

Medsien Inc.

<div>Medsien is a leading provider of scalable remote care management, enabling healthcare practices to enhance patient engagement, improve outcomes, and optimize operational efficiency. Hundreds of organizations trust Medsien's unparalleled technology solutions to implement exceptional remote care management programs, personalize every interaction, and improve the lives of those who need it most. We are committed to innovation, collaboration, and delivering exceptional service to our clients and their patients. Based in San Francisco and venture-backed by top-tier investors, Medsien was founded to reimagine remote care management.

More than 60% of all U.S. adults&mdash;over 150 million people&mdash;live with at least one chronic condition, which requires dedicated, ongoing medical support outside the four walls of their doctor's office. Yet, only 20% of these patients have access to remote care from the comfort of their homes, putting their health at significant risk. Together, we can save lives and create a real impact.

We seek a dynamic and results-oriented Marketing Manager to lead our marketing initiatives. This individual will oversee the development and implementation of marketing campaigns, enhance our brand presence, and support our growth objectives. The ideal candidate is a strategic thinker with hands-on experience in digital marketing, content creation, analytics, and team management.

As the Marketing Manager, you will develop and execute comprehensive marketing strategies to enhance Medsien's brand presence and drive growth. This includes planning and managing multi-channel campaigns, overseeing content creation to maintain a consistent brand voice, and analyzing performance metrics to optimize marketing efforts. You will collaborate closely with the sales team to align marketing initiatives with lead generation goals and work with product teams on go-to-market strategies for new offerings. Additionally, you'll manage marketing budgets, ensure ROI, and identify opportunities to expand brand reach while engaging target audiences effectively.

Please apply if you have:
<ul>
<li>Bachelor's degree in Marketing, Business, or a related field (Master's preferred),</li>
<li>5+ years of experience in marketing, with at least 2 years in a managerial role,</li>
<li>Proven track record of driving growth through effective marketing strategies,</li>
<li>Strong expertise in digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, etc.),</li>
<li>Excellent communication and project management skills,</li>
<li>A creative and driven mindset with experience navigating through ambiguity and a desire to work in a fast-paced, results-driven environment,</li>
<li>A desire to learn and try new approaches/ ideas and stretch boundaries,</li>
<li>Extreme problem solving skills,</li>
<li>Perfect English skills; both written and oral,</li>
<li>Accomodation in Istanbul.</li>
</ul>
Familiarity with healthcare or SaaS industries is a plus.

For this position, we offer:
<ul>
<li>competitive USD salary,</li>
<li>Flexible vacation and PTO policies,</li>
<li>Fully remote work opportunities,</li>
<li>Training, mentorship, and coaching from leadership.</li>
</ul>
Our Process

We will review your application along with all the others we receive and pick the top profiles for a screening call. In many cases due to time constraints and our candidate volume, only the short-listed candidates are contacted but we do consider each application carefully. If you have been selected as a short-listed candidate, we will contact you for a short screening call to get to know you better. If you don't get a call, please don't be disappointed! We receive many applications for each role and must prioritize who we speak to.

Employment at Medsien is based solely on a person's merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national or ethnic origin, religion, marital status, pregnancy, sexual orientation, gender identity or expression, disability, age, citizenship, veteran or military status, and other legally protected characteristics.

Please note that this is a contractor role with Medsien Inc.

Thank you for taking the time to apply for a position at Medsien!

Please visit the below links for GDPR details:

http://www.medsien.com/calisan-adayi-acik-riza-metni

http://www.medsien.com/calisan-adaylari-aydinlatma-metni</div>

Marketing Manager

Mattel EMEA

<div>
 
 CREATIVITY IS OUR SUPERPOWER.
 
 It&rsquo;s our heritage and it&rsquo;s also our future. Because we don&rsquo;t just make toys. We create innovative products and experiences that inspire, entertain, and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard&mdash;when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
 
 
 
 The Opportunity:
 
 
 As a Marketing Trainee, you will be an integral part of the local marketing team, supporting the execution of brand strategies and marketing initiatives of Hot Wheels brand. This role provides hands-on experience in product management and campaign execution while ensuring alignment with global brand guidelines. You will collaborate closely with various teams, including Sales, Media, PR to contribute to the success of our brands in the local market.
 
 
 This role offers an excellent opportunity to gain hands-on experience in marketing while working with a globally recognized brand in a dynamic and creative industry.
 
 
 
 This is a full-time position based in Istanbul, and it is part of the Mattel Turkey Marketing Team
 
 .
 
 
 
 Primary Responsibilities Include
 
 
 
 <ul>
 <li>
 Assist in the implementation of brand strategies and marketing action plans.
 </li>
 <li>
 Support product localization efforts, including creative asset adaptation.
 </li>
 <li>
 Contribute to media and digital marketing initiatives by coordinating content and campaigns.
 </li>
 <li>
 Support the execution of retail marketing activations in partnership with trade marketing teams.
 </li>
 <li>
 Collaborate with internal teams and external agencies to execute marketing initiatives.
 </li>
 <li>
 Help to prepare reports and presentations on brand activity performance
 
 
 </li>
 </ul>
 
 What We&rsquo;re Looking For
 
 
 
 <ul>
 <li>
 Passion for the toy industry and an eagerness to learn about Mattel brands.
 </li>
 <li>
 A team player with strong communication and collaboration skills.
 </li>
 <li>
 Highly motivated, detail-oriented, and proactive in problem-solving.
 </li>
 <li>
 Analytical mindset with the ability to interpret data.
 </li>
 <li>
 Strong interest in Brand Marketing,
 </li>
 <li>
 Basic understanding of digital marketing and media channels (social media, e-commerce, etc.).
 </li>
 <li>
 Ability to manage multiple tasks and adapt to a fast-paced environment with attention to details.
 </li>
 <li>
 Competent handling of MS Office especially Excel and Power Point.
 
 
 </li>
 </ul>
 
 Education &amp; Experience
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, Economics, or a related field.
 </li>
 <li>
 Previous internship or project experience in marketing, FMCG, retail, or digital marketing is a plus.
 </li>
 <li>
 Fluency in English with strong communication and writing skills.
 
 
 </li>
 </ul>
 
 What It&rsquo;s Like To Work Here
 
 
 
 We are a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors
 
 
 <ul>
 <li>
 We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process, and our collective capabilities is our superpower.
 </li>
 <li>
 We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
 </li>
 <li>
 We execute We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
 
 
 </li>
 </ul>
 
 Who We Are
 
 
 
 Mattel is a leading global toy company and owner of one of the strongest catalogs of children&rsquo;s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas &amp; Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world&rsquo;s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
 
 
 Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .
 
 
 Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.
</div>

Marketing Intern

Mattel, Inc.

<div>CREATIVITY IS OUR SUPERPOWER. It&rsquo;s our heritage and it&rsquo;s also our future. Because we don&rsquo;t just make toys. We create innovative products and experiences that inspire, entertain, and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard&mdash;when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. 
The Opportunity
As a Marketing Trainee, you will be an integral part of the local marketing team, supporting the execution of brand strategies and marketing initiatives of Hot Wheels brand. This role provides hands-on experience in product management and campaign execution while ensuring alignment with global brand guidelines. You will collaborate closely with various teams, including Sales, Media, PR to contribute to the success of our brands in the local market.
This role offers an excellent opportunity to gain hands-on experience in marketing while working with a globally recognized brand in a dynamic and creative industry.
This is a full-time position based in Istanbul, and it is part of the Mattel Turkey Marketing Team.
Primary Responsibilities Include:
<ul><li>Assist in the implementation of brand strategies and marketing action plans.</li><li>
Support product localization efforts, including creative asset adaptation.</li><li>
Contribute to media and digital marketing initiatives by coordinating content and campaigns.</li><li>
Support the execution of retail marketing activations in partnership with trade marketing teams.</li><li>
Collaborate with internal teams and external agencies to execute marketing initiatives.</li><li>
Help to prepare reports and presentations on brand activity performance</li></ul> 
What We&rsquo;re Looking For:
<ul><li>Passion for the toy industry and an eagerness to learn about Mattel brands.</li><li>
A team player with strong communication and collaboration skills.</li><li>
Highly motivated, detail-oriented, and proactive in problem-solving.</li><li>
Analytical mindset with the ability to interpret data.</li><li>
Strong interest in Brand Marketing,</li><li>
Basic understanding of digital marketing and media channels (social media, e-commerce, etc.).</li><li>
Ability to manage multiple tasks and adapt to a fast-paced environment with attention to details.</li><li>
Competent handling of MS Office especially Excel and Power Point.</li></ul>
Education &amp; Experience:<ul><li>
Bachelor&rsquo;s degree in Marketing, Business Administration, Economics, or a related field.</li><li>
Previous internship or project experience in marketing, FMCG, retail, or digital marketing is a plus.</li><li>
Fluency in English with strong communication and writing skills.</li></ul> 
What It&rsquo;s Like To Work Here:
We are a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors<ul><li>
We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process, and our collective capabilities is our superpower.</li><li>
We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.</li><li>
We execute We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.</li></ul> 
Who We Are:
Mattel is a leading global toy company and owner of one of the strongest catalogs of children&rsquo;s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas &amp; Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world&rsquo;s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.</div>

Align Technology

<div><h3 class="jobSectionHeader">Description</h3><div> 
As the Marketing Manager, you will be responsible for developing and executing the local marketing plan in alignment with the overall company strategy, with the goal of achieving defined business objectives.</div><div>
 
This position reports directly to the Associate Marketing Director, T&uuml;rkiye. The role is based in our local office in &#304;stanbul and requires regular travel within T&uuml;rkiye, as well as occasional international travel.</div> 
<h3 class="jobSectionHeader">
Key Responsibilities</h3> 
<ul><li>
Translate and execute regional marketing plans to local expectation, drive brand awareness, doctor sign up and growth within OPEX budget including:</li></ul><div>
<ul><li>Strategy Planning as part of the Annual Operational Plan</li></ul>
<ul><li>Localize campaign, sales &amp; educational material, etc.</li></ul>
<ul><li>Local evidence development (publications, speakers)</li></ul>
<ul><li>Local Congress + exhibitions</li></ul>
<ul><li>Implementation of media Planning including Digital</li></ul>
<ul><li>OPEX Budget Management</li></ul>
<ul><li>Pricing</li></ul>
<ul><li>Multi-Channel Campaign Management</li></ul>
<ul><li>Partnering with sales management &amp; sales team for quarterly tactics</li></ul>
</div><ul><li>Proactively represent the country and our customers providing insights and analytics for new product &amp; global strategy development.</li>
<li>Focusing on end-to-end excellence for the products and have the ability to see the big picture for opportunities.</li>
<li>Using analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan.</li>
<li>Build KOL network (speakers, key customers, institutions) &amp; relationship maintenance to support execution of the plan.</li>
<li>Development of country market insights and analytics to successfully execute country market plans.</li>
<li>Drive + own communication as part of a multi-disciplinary team to drive and execute the marketing plan.</li>
<li>Identify and champion local growth opportunities in addition to the regional plan.</li>
<li>Cross functional coordination with Sales and finance teams to support business growth.</li>
<li>Work cross-functionally with the regional and local marketing team members; in developing an idea and gaining support from all stakeholders.</li>
<li>Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral.</li>
<li>The ideal candidate will be responsible for leading Align&rsquo;s digital marketing investments, campaigns and content creation processes across all digital channels in T&uuml;rkiye. This includes end-to-end management of digital assets and initiatives from strategy development to execution and performance analysis.</li>
<li>The role requires a strong ability to make data-informed, impactful decisions while operating within the regulatory framework of the Ministry of Health.</li>
<li>The candidate will be expected to develop creative, compliant, and insight-driven solutions that resonate with both healthcare professionals and patients, ensuring that all communication aligns with local health regulations and ethical standards.</li></ul><div></div><h3 class="jobSectionHeader"> 
Skills, Knowledge &amp; Expertise</h3> 
<ul>
<li>
Bachelor&rsquo;s degree or higher, preferably in Marketing, Business Administration, or a related field</li>
<li>Native proficiency in Turkish and fluent in English (both written and spoken)</li>
<li>Minimum of 8 years of relevant experience in Marketing, with a strong focus on Brand Marketing, Performance-based Marketing, and/or Product Management</li>
<li>Experience in the medical device industry or within regulated healthcare environments is strongly preferred, particularly with products influenced by consumer or patient-driven demand</li>
<li>Prior sales experience in medical devices is a plus</li>
<li>Strong analytical thinking and a data-driven mindset are essential</li>
<li>Excellent communication, interpersonal, and presentation skills</li>
<li>Strategic mindset with the ability to translate vision into actionable plans</li>
<li>Highly organized with strong attention to detail</li>
<li>Proactive, self-motivated, and able to take initiative in a dynamic environment</li>
<li>Energetic, positive, and passionate with a hands-on, &ldquo;can-do&rdquo; attitude</li>
<li>Demonstrated ability to solve complex problems in situations with limited direction or ambiguous information</li>
<li>Results-oriented with a strong sense of ownership and accountability</li>
<li>Effective time management skills with the ability to prioritize and work under pressure</li>
<li>High sense of urgency and adaptability in a fast-paced setting</li>
<li>Strong proficiency in analytical tools, including Excel and other internal systems</li>
<li>Proven ability to lead cross-functional teams and collaborate across departments</li></ul> 
<h3 class="jobSectionHeader">
About Align Technology</h3><div>
Your growth and well-being: 
 
At Align, every smile matters. We&rsquo;re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:</div><ul>
<li>Health and well-being programs to keep you thriving in both body and mind.</li>
<li>Employee-exclusive discounts on Invisalign products.</li>
<li>Learning opportunities through online learning resources and support for your individual development plans.</li>
<li>Inclusive, global workplace that fosters collaboration, recognition and belonging.</li>
</ul><div>Country and/or role specific details will be shared with you by your recruiter during the interview process.</div><div>
 
Discover Align: 
 
We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day. 
</div><div>Align&rsquo;s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another&mdash; ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives. 
</div><div>We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration. 
</div><div>At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.</div><div>
 
As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.</div><div>
 
Eager to learn how we embrace our global differences and nurture employee well-being?
 
Explore Align's culture here! 
</div><div>Want to discover more about exocad and Cubicure? Click on their names for additional information.</div><div> 

Applicant Privacy Policy: 
 
Review our Applicant Privacy Policy for additional information. 
 
Equal Opportunity Statement: 
 
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.</div></div>

Slimstock

<div>
 
 Are you an ambitious marketer looking for a new challenge? Slimstock, Europe&rsquo;s leading inventory management specialist, is seeking an enthusiastic Marketing Assistant to help drive the company&rsquo;s online and offline presence in Turkey.
 
 
 
 
 
 
 Purpose of the Position
 
 
 
 To provide support to the marketing department with its activities in Turkey.
 
 
 Daily responsibilities include both online and offline marketing such as website management, content creation, social media marketing, content writing and organization of online and physical events. You will collaborate with team members, media partners and agencies, and learn how to plan and execute marketing campaigns as part of the team. If you have a passion for B2B marketing, this is a great opportunity to advance your career!
 
 
 Looking forward to meet you in our office.
 
 
 
 
 
 
 Responsibilities
 
 
 
 - Create, share, and manage content for Slimstock&rsquo;s social media channels.
 
 
 - Translation of blogs, PR's, social media posts, presentations, etc. English .&gt; Turkish.
 
 
 - Support content entry and updates on the corporate website.
 
 
 - Contribute to the organization of online and in-person events.
 
 
 - Coordinate with agencies and third-party suppliers for content and material production.
 
 
 - Assist in the preparation of marketing materials (brochures, presentations, e-newsletters, etc.).
 
 
 
 
 
 
 Qualifications
 
 
 
 - 3rd or 4th-year university student, able to work at least 3 days per week.
 
 
 - Proficient in written and spoken English &amp; Turkish
 
 
 - Interested in marketing, eager to learn, hardworking, and responsible.
 
 
 - Basic knowledge in MS Office (Word, Excel, PowerPoint).
 
 
 - Interested in social media trends and content creation.
 
 
 - Creative mindset with attention to visual detail.
 
 
 - Willing to work with the company in the long term.
 
 
 - Strong teamwork and communication skills.
 
 
 
 
 
 
 What We Offer
 
 
 
 - Comprehensive experience in B2B marketing and the supply chain sector.
 
 
 - Opportunity to be part of an international company.
 
 
 - A supportive and learning-oriented work environment.
 
 
 - The chance to bring your own ideas to life.
 
 
 📩 To apply: Please send your CV and a short motivation letter to s.yilmaz@slimstock.com
 
 
 
</div>

Marketing Assistant

Atasun Optik

<div>
 
 
 Join Us
 
 
 
 Be a part of the unique team spirit of
 
 Atasun Optik,
 
 a subsidiary of the
 
 EssilorLuxottica
 
 group, the global leader of the optical retail industry! We are home to some of the world's most loved and well-known eyewear brands. We lead the industry, promote inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world.
 
 
 
 
 
 With our global leadership, we deliver solutions that cross borders.
 
 
 
 
 
 
 What Kind of Teammate Are We Looking For?
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree,
 </li>
 <li>
 10+ years of experience in brand marketing and brand strategy development preferably in retail sector
 </li>
 <li>
 Minimum 5 years of team management experience
 </li>
 <li>
 Excellent organization, planning, time and budget management skills
 </li>
 <li>
 Advanced analytical thinking and strong conceptual ability
 </li>
 <li>
 Strong leadership and superior communication skills
 </li>
 <li>
 Combines strategic vision with strong commercial acumen and a authentic drive to deliver impactful and measurable results
 </li>
 <li>
 Skilled at generating innovative ideas and new initiatives that drive sales growth and strengthen brand affinity
 </li>
 <li>
 Fluent in English
 </li>
 </ul>
 
 
 
 
 
 Job Description
 
 
 <ul>
 <li>
 Execution of 360-degree marketing communication activities (TV, digital, social media, radio, printed media, outdoor and PR)
 </li>
 <li>
 ATL/BTL agency management ((creative, media planning &amp; buying, social media, PR) from briefing to campaign execution, ensuring consistent brand messaging
 </li>
 <li>
 Coordination of production processes for TV and digital campaigns, ensuring high-quality content aligned with brand objectives.
 </li>
 <li>
 Management of social media and content across all channels, ensuring audience engagement and consistency with the brand tone of voice
 </li>
 <li>
 Monitoring offline and online media planning and purchasing processes
 </li>
 <li>
 Managing market research projects to leverage consumer insights
 </li>
 <li>
 Monitor yearly brand awareness &amp; perception studies and present key findings and implications to senior management
 </li>
 <li>
 Creating annual marketing plans and budgets in line with company strategies and presenting proposals to senior management
 </li>
 <li>
 Creating and monitoring reports measuring the impact of the campaign during the campaign period and taking necessary actions according to the results
 </li>
 <li>
 Execution of brand social responsibility projects
 </li>
 <li>
 Managing local implementations of global marketing projects
 </li>
 <li>
 Preparation of the annual marketing plan and KPIs by continuously monitoring market trends and consumer insights
 </li>
 <li>
 Empowers the brand team to deliver consistent results by cultivating a high-performance, innovative, creative and collaborative working environment
 </li>
 </ul>
 
 
 
 
 
 What Awaits You Here?
 
 
 
 🏥 Private health and life insurance
 
 
 🕶️ Free glasses renewed every year and 50% discount
 
 
 💻 Hybrid and remote work model
 
 
 ⏳ Flexible working hours
 
 
 🎓 Unlimited trainings that you can access 24/7 with Leonardo and the opportunity to specialize in 5 different languages
 
 
 🏆 Recognition and rewarding practices where distinctive achievements are rewarded every year
 
 
 📲 Opportunity to socialize with We Are One, an internal communication platform for Atasun employees
 
 
 🌞 Structured internal promotion opportunities through the career center
 
 
 🌏 Career and development opportunities within our global company EssilorLuxottica group
 
 
 😇 Participation in different social responsibility projects with Atasun Optical Goodness Club
 
 
 🎁 Gift kits for special occasions
 
 
 🎂 Birthday leave
 
 
 📚 Coaching and mentoring opportunities
 
 
 
 
 
 
 Diversity, Equity and Inclusion
 
 
 
 We are an equal opportunity company. We consider all qualified applicants for the position regardless of factors such as race, color, sex, social status, religion, age, disability, etc.
 
 
 
 
 
 🧩
 
 We see diversity as a richness:
 
 We care about the individuality, creativity and unique perspectives of our employees.
 
 
 🤝
 
 Inclusive Culture:
 
 We offer an environment where all our team members have an equal voice, are supported and valued.
 
 
 💡
 
 Equality Policy:
 
 With theunderstanding of "equal work, equal pay", we create a system where everyone is rewarded fairly.
 
 
 
 
 
 
 Awards
 
 
 
 We crown our achievements not only with business results, but also with employee experience:
 
 
 🏆 2019 and 2023 Great Place to Work Award
 
 
 🏆 2023 Great Place to Work for Women &amp; Innovation by All Certification
 
 
 🏆 2022 and 2024 Happy Place to Work Award
 
 
 🏆 2024 Diversity, Equity &amp; Inclusion, Women-Led Organization, Professional Development Certification
 
 
 🏆 2025 Happy Place to Work
 
</div>

<div>
 
 CREATIVITY IS OUR SUPERPOWER.
 
 It&rsquo;s our heritage and it&rsquo;s also our future. Because we don&rsquo;t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard&mdash;when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
 
 
 
 In this position you will be part of the Mattel Turkey Marketing Team located in Istanbul.
 
 
 What Your Impact Will Be:
 
 
 We are seeking a dynamic and enthusiastic Customer Marketing Manager with a passion for toys to join our team. The successful candidate will be responsible for developing and executing omnichannel marketing strategies that enhance product visibility, support new product launches, and drive successful campaigns. This role requires a blend of creativity, strategic thinking, and a deep understanding of both online and offline customer engagement.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Omnichannel Marketing Strategy Develop and implement comprehensive marketing strategies that effectively integrate online and offline channels to drive customer engagement and sales in line with yearly marketing calendar
 </li>
 <li>
 Product Visibility Enhance the visibility of our product lines across various channels, ensuring that our toys are prominently featured in both digital and physical retail environments.
 </li>
 <li>
 New Product Launches Lead the marketing efforts for new product launches, coordinating with cross-functional teams to create impactful launch campaigns that resonate with our target audience.
 </li>
 <li>
 Campaign Management Design, execute, and optimize marketing campaigns across multiple platforms, including social media, e-retail platforms, in-store promotions, and events, to maximize reach and effectiveness.
 </li>
 <li>
 Partnership Development Establish and maintain relationships with key retail partners, online platforms, and other stakeholders to ensure cohesive and effective marketing efforts.
 </li>
 <li>
 Budget Management Manage the marketing budget for assigned projects, ensuring that all campaigns are delivered on time and within budget.
 
 
 </li>
 </ul>
 
 What We&rsquo;re Looking For
 
 
 
 <ul>
 <li>
 Customer Marketing Understanding
 </li>
 <li>
 Creative Asset Development &amp; Localization (understanding the regional assets and adaptation of these assets in the light of local insights)
 </li>
 <li>
 Lead agency briefs, collaborate with creative agency to prepare and execute effective creatives across different media channels
 </li>
 <li>
 Strong understanding of both digital and traditional marketing channels.
 </li>
 <li>
 Excellent project management skills with the ability to manage multiple initiatives simultaneously.
 </li>
 <li>
 Exceptional communication and interpersonal skills.
 </li>
 <li>
 Deep enthusiasm for toys and a passion for creating magical experiences for customers.
 </li>
 <li>
 Flexible and determined approach to your work is vital.
 </li>
 <li>
 Positive can-do-will-do attitude
 
 
 </li>
 </ul>
 
 Education &amp; Experience
 
 
 
 <ul>
 <li>
 Masters&rsquo; degree, preferably in Marketing or Business Administration.
 </li>
 <li>
 Fluency in English including excellent communication and writing is a must
 </li>
 <li>
 Proven experience in developing and executing successful omnichannel marketing campaigns.
 </li>
 <li>
 5 years of experience in customer marketing, brand management, or a related field, preferably in the toy industry FMCG, licensed consumer good, apparel- or beauty industry.
 
 
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 What It&rsquo;s Like To Work Here
 
 
 
 We are a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors
 
 
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 We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process, and our collective capabilities is our superpower.
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 We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
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 We execute We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
 
 
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 Who We Are
 
 
 
 Mattel is a leading global toy company and owner of one of the strongest catalogs of children&rsquo;s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas &amp; Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world&rsquo;s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
 
 
 Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .
 
 
 Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.
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Customer Marketing Coordinator

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