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assistant brand manager

assistant brand manager marketing Jobs in Istanbul

assistant brand manager marketing

consumer marketing manager Jobs in Istanbul

consumer marketing manager

marketing manager

Sanipak

<div>
 
 
 Position:
 
 Marketing
 
 
 Manager
 
 
 
 Location:
 
 &Idot;stanbul / Kavacik
 
 
 
 Working Model:
 
 Hybrid
 
 
 
 Role to work with:
 
 Senior
 
 
 Marketing Manager
 
 
 
 
 
 Sanipak
 
 
 has more than 1600 employees. We export our leading brands such as OK, Solo, Selpak, UniBaby and our most preferred brands in the cleaning papers, personal care, home care, baby care and out-of-home categories to more than 80 countries in 5 continents.
 
 
 
 
 
 
 What do we expect from our new team member?
 
 
 
 
 
 <ul>
 <li>
 Develop and execute strategic brand plans
 </li>
 <li>
 Build long-term brand and innovation strategies
 </li>
 <li>
 Manage brand budgets and forecasting processes
 </li>
 <li>
 Oversee the profit and loss (P&amp;L) responsibility of assigned brands
 </li>
 <li>
 Track and report brand performance metrics
 </li>
 <li>
 Generate creative solutions and growth strategies to drive brand expansion
 </li>
 <li>
 Collaborate with Market Research teams on research and data analysis; leverage consumer and market insights to support brand growth
 </li>
 <li>
 Work closely with Digital Marketing teams on social media strategies and digital advertising initiatives
 </li>
 <li>
 Coordinate cross-functionally with Production, R&amp;D, Finance, Trade Marketing, and Market Research teams
 </li>
 <li>
 Lead, coach, and support the development of direct-report brand team members
 </li>
 </ul>
 
 
 
 
 
 
 
 
 What kind of teammate are we looking for?
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, Engineering, Economics, or a related field
 </li>
 <li>
 Minimum 8 years of experience in brand management and marketing
 </li>
 <li>
 Preferably experienced in the FMCG sector
 </li>
 <li>
 Proven experience in team management
 </li>
 <li>
 Hands-on experience owning full brand responsibility and developing and executing effective marketing strategies
 </li>
 <li>
 Strong background in budget management and P&amp;L ownership
 </li>
 <li>
 Advanced level of English proficiency
 </li>
 <li>
 Results-driven mindset with a focus on achieving targets and continuous improvement
 </li>
 <li>
 Excellent communication, presentation, and interpersonal skills
 </li>
 <li>
 Ability to work effectively across functions and teams
 </li>
 <li>
 Strong organizational and project management capabilities
 </li>
 <li>
 Strong analytical thinking and data analysis skills
 </li>
 </ul>
 
 
 
 
 
 What do we offer you?
 
 
 
 
 
 <ul>
 <li>
 At Eczac&inodot;ba&scedil;&inodot;, you can steadily improve your personal, professional, and technical competencies by participating in
 
 training programs
 
 that support you and your career.
 </li>
 <li>
 You will have access to opportunities for
 
 rotation
 
 among more than 50 companies and
 
 global experience
 
 in over 120 international markets.
 </li>
 <li>
 
 Vacation time
 
 at Eczac&inodot;ba&scedil;&inodot; is calculated according to seniority based on your total work experience. Your bring your seniority with you.
 </li>
 <li>
 We will always recognize your success through different
 
 reward
 
 methods.
 </li>
 <li>
 You can take advantage of location-independent or hybrid work opportunities through
 
 different work models
 
 suitable to the nature of your job, and you can determine your own work schedule with
 
 flexible work hours
 
 . We offer technology and ergonomic support packages to Eczac&inodot;ba&scedil;&inodot; employees who work remotely full-time.
 </li>
 <li>
 As a new parent working at Eczac&inodot;ba&scedil;&inodot;, you are privileged. Eczac&inodot;ba&scedil;&inodot; employees who are mothers are provided with monthly
 
 nursery support
 
 ; Eczac&inodot;ba&scedil;&inodot; employees who are fathers are entitled to a
 
 3-week paternity leave
 
 .
 </li>
 <li>
 People who savor
 
 culture and art
 
 are here! Thanks to the Eczac&inodot;ba&scedil;&inodot; Group&rsquo;s founding sponsorship of
 
 Istanbul Modern
 
 , Turkey's first modern and contemporary art museum, you can visit the museum for free. Additionally, thanks to Eczac&inodot;ba&scedil;&inodot; Group&rsquo;s founding sponsorship of Istanbul Foundation for Culture and Arts (&Idot;KSV), you can also enjoy the privilege and discounts of &Idot;KSV&rsquo;s Lale Card to all &Idot;KSV events.
 </li>
 <li>
 You can participate in Eczac&inodot;ba&scedil;&inodot;&rsquo;s
 
 volunteering activities
 
 , every one of which prioritizes social benefit, and get involved in projects that create social impact.
 </li>
 <li>
 We are committed to ensuring
 
 equal opportunity
 
 of employment. We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status or seniority.
 </li>
 </ul>
 
 
 #WeDoNotDifferentiateBetweenJobsForWomenAndMen
 
 
</div>

MARKETING MANAGER

Philips

<div><h3 class="jobSectionHeader">Job Title
</h3>Consumer Marketing Manager
<h3 class="jobSectionHeader">Job Description
</h3>Job title:
 
Consumer Marketing Manager 
 
Your role:
<ul><li>Analyzes the consumer experience journey across categories to identify key triggers and barriers, helping to inform the marketing objectives and required behavior shifts to meet business goals.
</li><li>Collaborates with R&amp;D, Finance, Supply Chain, and Marketing Communications teams to design and maintain consumer-centric propositions, ensuring that new product launches and innovations align with market needs and deliver superior value.
</li><li>Supports the creation and localization of the global integrated innovation and communication roadmap, adapting it to local market dynamics, ensuring alignment with local consumer insights, competitive landscape, and media/channel strategies.
</li><li>Consults with insights teams to gather and present local consumer, market, and competitor insights to the global team, ensuring that these are leveraged for effective product innovation and business growth.
</li><li>Monitors and ensures the consistent execution of the Consumer Experience Journey across all touchpoints, ensuring that execution aligns with the category&rsquo;s brand positioning and visual identity across both global and local markets.
</li><li>Assists in developing inputs for the strategic plan of records (SPOR) and works with ISC counterparts to prepare accurate forecasting for key initiatives and product rollouts.
</li><li>Evaluates in-market performance through the analysis of category growth, market share, and brand strength metrics, collaborating with analytics and media teams to refine and optimize marketing strategies based on these results.
</li><li>Supports the adoption and adaptation of the global marketing plan into a locally relevant strategy, ensuring the delivery of localized content and initiatives that meet market-specific needs, including supplementing global content where necessary.
</li><li>Ensures timely, financially viable, and consumer-qualified delivery of critical business initiatives, working closely with Finance, Supply Chain, and Sales teams to maintain alignment across departments.
</li><li>Assists in developing and executing a rolling regional business plan, managing A&amp;P (Advertising &amp; Promotion) spend to support ongoing business growth and new commercial innovations.
</li><li>Collaborates with the sales team to ensure proper channelization and placement of the appropriate product portfolio, advising on pricing and promotional plans to drive market penetration and growth.
</li><li>Participates in the development of shopper marketing plans with relevant teams, ensuring the successful launch of new propositions that are in line with consumer expectations and market conditions. 
</li></ul> 
You're the right fit if:
<ul><li><h2 class="jobSectionHeader">Bachelor's Degree/ Vocational Education in Marketing, Communication, Sales, Business Administration or equivalent.
</h2></li><li><h2 class="jobSectionHeader">5+ years of experience in marketing and brand management
</h2></li><li><h2 class="jobSectionHeader">Proven track record of managing integrated campaigns
</h2></li><li><h2 class="jobSectionHeader">Strong strategic mindset and analytical skills
</h2></li><li><h2 class="jobSectionHeader">Experience in FMCG
</h2></li><li><h2 class="jobSectionHeader">Leadership and cross-functional collaboration skills
</h2></li></ul><div>#PersonalHealth
 
How we work together
 
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
 
Onsite roles require full-time presence in the company&rsquo;s facilities.
 
Field roles are most effectively done outside of the company&rsquo;s main facilities, generally at the customers&rsquo; or suppliers&rsquo; locations.
 
 
About Philips
 
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
 
<ul><li>Learn more about our business .
</li><li>Discover our rich and exciting history .
</li><li>Learn more about our purpose .
</li></ul>If you&rsquo;re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here .</div></div>

Consumer Marketing Manager

Danone

<div>About the job

Danone T&uuml;rkiye is looking for a talented colleague for the &quot;Digital Marketing Manager&quot; position. Take this opportunity to GROW together! 


In this role, you will shape the digital vision of our iconic brands , drive ai-powered growth, and lead cross‑functional digital initiatives end‑to‑end. 


We absolutely guarantee that you can just be yourself. 


Key Responsibilities: 

<ul>
<li>Act as the digital leader for the brands, elevating digital marketing capabilities by building meaningful platforms and AI‑powered services that enhance consumer value and brand equity.</li>
<li>Lead audience‑first media &amp; experience strategy, understanding how consumers interact with digital touchpoints and designing data‑driven, full‑funnel media approaches.</li>
<li>Ensure the full integration and governance of the ICP framework across Danone T&uuml;rkiye, acting as the strategic gatekeeper to ensure consistent and rigorous usage by all brands.</li>
<li>Own the end‑to‑end performance of Hayat&rsquo;s D2C platform, driving continuous optimization of traffic, conversion, retention, and consumer lifetime value.</li>
<li>Drive Danone brands&rsquo; growth in e‑commerce to win in e-com to inspire purchase where it matters and build seamless omnichannel commerce experience that both grow hearts &amp; minds.</li>
<li>Champion a two‑way knowledge flow (&ldquo;Bring Outside In &amp; Bring Inside Out&rdquo;) to boost digital maturity, inspire teams, and foster a culture of continuous learning within Danone Marketing.</li>
<li>Build and manage a unified Agency Ecosystem, operating under a single governance model to ensure efficiency, strategic cohesion, and best‑in‑class delivery across all digital, media, creative, analytics and UX disciplines.</li>
<li>Lead strong collaboration and alignment with brand and global teams, ensuring unified strategy, shared insights, and consistent excellence across markets.</li>
</ul>About you

About You: 

<ul>
<li>4&ndash;5 years of digital marketing experience, preferably in FMCG or similarly fast‑paced consumer industries.</li>
<li>A strategic digital thinker with strong curiosity for emerging trends, platforms, AI solutions and new marketing technologies.</li>
<li>Proven experience in leading digital campaigns end‑to‑end, with strong decision‑making and problem‑solving skills.</li>
<li>Solid background in agency management and cross‑functional digital projects, able to align diverse stakeholders around a unified direction.</li>
<li>Strong analytical mindset with the ability to translate complex data into clear, compelling, and actionable stories for business partners.</li>
<li>Excellent communication skills and full proficiency in English; comfortable collaborating with global teams</li></ul> 


We Offer You: 

<ul>
<li><ul><li>Real Ownership:Take the lead on consumer data architecture and make an impact from day one. You&rsquo;ll have the freedom to drive projects and see your ideas come to life.</li>
<li>Global Collaboration: Work hand in hand with Danone&rsquo;s international Data, Tech &amp; Digital Marketing teams. Gain exposure to diverse markets, best practices, and cutting-edge projects worldwide.</li>
<li>Continuous Learning: Access powerful training &amp; development programs designed to accelerate your career, both locally and globally. From digital bootcamps to leadership training, your growth never stops.</li>
<li>Innovation Culture: A workplace where fresh ideas are valued. You&rsquo;ll be encouraged to challenge the norm, experiment, and shape the future of digital marketing.</li>
<li>Cross-Functional Exposure: Collaborate with brand, IT, media, and agency partners. Expand your network and sharpen your skills across multiple disciplines.</li>
<li>Career Growth: Step into a role with clear opportunities to expand your responsibilities and progress into broader digital or marketing leadership roles.</li>
<li>Purpose &amp; Impact: Be part of Danone&rsquo;s mission &ldquo;One Planet, One Health&rdquo; where every project you lead contributes to healthier people and a healthier planet.</li>
<li>Inspiring Environment: Join a passionate, supportive, and diverse team that thrives on collaboration, curiosity, and making an impact together.</li>
</ul></li></ul>About us

Being a Danoner means that you create your own working experience.
<ul>
<li>You could design your own way of working with our hybrid working model.</li>
<li>Our head office is in Ataşehir.</li>
<li>You could decide your daily 8-hours of working period within our flexible-working hours practice.</li>
<li>We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!</li>
<li>Summers are flexible here! You could work fully remote for 4 weeks during July and August.</li>
<li>We also enjoy Fridays during summer period between July and August by finishing our works by 15:00 and enjoy the rest of the day and starting the weekend earlier.</li>
<li>Danone offers various types of leave days to support Danoners&rsquo; work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of &quot;Im New in Danone Leave&quot;; 1 day of &quot;My Future is Good Leave&quot; for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.</li></ul> 


We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.

All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability.

Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it&rsquo;s all up to you. 
Working here, you&rsquo;ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and we absolutely guarantee that you can just be yourself. 

Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.

At Danone T&uuml;rkiye, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact.

This journey inspires us to constantly challenge ourselves, measure what truly matters, and create long-term value &mdash; not just for our business, but for our people, partners, communities, and future generations. 
If you&rsquo;re looking to grow your career with purpose, you&rsquo;re in the right place. 


What we offer

This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive &quot;change&quot; &amp; &quot;growth&rdquo;. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees. 


At Danone T&uuml;rkiye, we do not aim to be the best company in the world, but better for the world. 
That&rsquo;s why, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact. 
Through this journey, we strive to create long-term value for our employees, partners, communities, and future generations. 


What&rsquo;s next?

Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!

#LI-TU</div>

Digital Marketing Manager

Duolingo

<div>Our mission at Duolingo is to develop the best education in the world and make it universally available. But we've got more left to do &mdash; and that's where you come in!

Duolingo is the most popular language-learning application in the world, with over 500 million users and over half a billion exercises completed daily. Beyond our core learning product, we have also entered into English proficiency testing with the Duolingo English Test, Math and now Music.

We are passionate about educating our users, making fact-based decisions, and finding innovative solutions to complex problems. We offer meaningful work, limitless learning opportunities, and collaboration with world-class minds. Come brighten your life and over half a billion more!

About the role...

Make the world's most popular language-learning app famous in Turkey.

We are seeking an experienced, creative marketer to help us build awareness and accelerate our growth across Turkey. As our resident expert on the market, you will use your skills including social media, influencer marketing, PR, advertising, and high-impact local partnerships to drive awareness, build a loved brand and bring new users to Duolingo. A key part of your role will be identifying and activating strategic partnerships that unlock scale and cultural relevance - ideally through creative value exchange rather than paid media.

Reporting to the Country Marketing Director Germany, you will partner closely with Global Marketing and Product teams in Pittsburgh, New York, and Country Marketing Managers around the world to find opportunities and come up with new, creative tactics and campaigns relevant to the Turkish consumer.

We want a creative leader with deep consumer understanding and proven experience in devising campaigns that drive buzz, growth and earned media with expertise in Social, creative marketing and PR. As a member of a geographically distributed organization, the ideal candidate will not only be an outstanding, self-motivated creative talent, but also a proactive and team-oriented communicator. 


 You will...
<ul>
<li>Leverage market insights to develop a marketing strategy to grow Duolingo's awareness, brand love and expand the number of users in Turkey</li>
<li>Hire and lead agencies or contractors required to deliver the marketing plan</li>
<li>Implement the plan with a focus on social media, strategic partnerships (with brands, institutions, creators, platforms and communities), brand, acquisition campaigns and PR.</li>
<li>Proactively identify, pitch and negotiate high-impact partnership opportunities that drive awareness and user growth - with a strong emphasis on earned, barter or value-exchange collaborations rather than paid sponsorships.</li>
<li>Act as a local spokesperson sourcing and managing speaking opportunities in Turkey for yourself and relevant executives</li>
<li>Analyze the results of the local marketing efforts and adjust the plan</li>
<li>Partner with Marketing and Product teams to develop localized product messaging and positioning for feature and product launches</li></ul> 


✅ You have... 
<ul>
<li>Experience in conceiving, developing, and leading all aspects of Marketing and PR communication ideas throughout their full cycle</li>
<li>Culturally clued up and immersed in trends in particular with Social Media. You understand what Turkish consumers care about now and craft ideas that will capture attention.</li>
<li>Track record of achieving great results with ideas rather than large budgets</li>
<li>Storyteller, with writing skills and the creativity to build compelling customer-centric narratives</li>
<li>5+ years of consumer marketing experience with a strong focus on social media and growth marketing</li>
<li>Experience working as part of a remote team, building strong HQ relationships and influencing effectively for local market needs</li>
<li>Proficient in Turkish with excellent English speaking and writing skills</li></ul> 

<ul><li>Exceptional candidates will have...</li></ul> 
<ul>
<li>
Passion for our mission to make high-quality language learning accessible to everyone</li>
<li>Experience with mobile apps and subscription services</li>
<li>Experience successfully scaling international brands in Turkey</li>
<li>Proficient in a 3rd language</li></ul> 


Please note that this is a remote position based in Turkey. If you're passionate about marketing and excited about the opportunity to shape Duolingo's growth in Turkey, we'd love to hear from you!
<div>
Take a peek at how we care for our employees' holistic well-being with our benefits here.

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact accommodations@duolingo.com.

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.

Sign up for job alerts here.</div></div>

Country Marketing Manager, Turkey

<div>For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home. As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our &quot;roll up your sleeves and get the job done&quot; approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It's a colorful world - make your mark by joining the BIC team today. 


As a Senior Product Manager for Lighters, you will be part of the Turkish Marketing team, reporting directly to the General Manager. Your mission is to drive the strategic growth of the Lighters category in Turkey and oversee Export operations. You will design and execute annual marketing plans that increase consumer preference for our brand and support growth and development of the category. 


Strategic Planning &amp; Market Analysis
<ul>
<li>Contribute to the local marketing strategy development and marketing operational plan, in line with the EU strategy and local commercial targets</li>
<li>Champion market data and insight across the business, evaluate trends, opportunities or threats and turning those numbers into actions and strategic decisions</li>
<li>Manage product portfolio based on market and sales analysis</li>
<li>Coordinate the pricing process with Sales and Finance, by tracking the benchmarks and profitability</li>
</ul>
Communication &amp; Brand Activation
<ul>
<li>Lead communication projects across all consumer touchpoints</li>
<li>Coordinate external partners like creative, media planning, display and event agencies</li>
</ul>
Trade Marketing &amp; Commercial Support
<ul>
<li>Manage in-store activation projects (in-store branding, POP materials and consumer activities) in collaboration with the sales team</li>
<li>Development of marketing communication materials (product presentations, catalogues/brochures, banner adaptations, promotional materials) as well as product training for the staff (internal staff and merchandising teams).</li>
</ul>
Operational Excellence
<ul>
<li>Responsible for brand support budget setting, control and reporting</li>
<li>Contribute to the sales forecast in co-operation with the demand planner and sales team</li>
<li>Collaborate with HQ marketing team in order to secure validation of the plans and alignment with EU strategy</li></ul> 


What You'll Bring To BIC: 

<ul>
<li>University Degree</li>
<li>Previous experience in marketing or trade marketing roles</li>
<li>Experience in the FMCG/CPG industry across traditional trade</li>
<li>Excellent level of English language, both spoken and written</li>
<li>Solid MS Office skills &ndash; PowerPoint, Excel, Word, Outlook</li>
<li>Strong interpersonal, communication and presentation skills</li>
<li>Excellent analytical and organizational skills</li>
<li>Knowledge of Nielsen database will be a plus</li>
<li>Experience in an international environment is a plus</li></ul> 


What we offer: 

<ul>
<li>Hybrid working schedule (3 days at the office and 2 at home)</li>
<li>Performance related incentives and annual reviews</li>
<li>Lunch allowance</li>
<li>Private medical plan</li>
<li>On-the-job learning opportunities</li></ul><h1 class="jobSectionHeader"> 
</h1>
<h1 class="jobSectionHeader">#LI-EA1</h1> 
BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need. 
 
BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.</div>

Senior Product Manager Lighters

<div>At ABB, we help industries run leaner and cleaner&mdash;and every person here makes that happen. You&rsquo;ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Product Marketing Director
__<div>
Your role and responsibilities
 
 
In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will carry out marketing activities and support the Sales organization to increase sales and services for the assigned products. You will also showcase your product knowledge by improving sales efficiency by providing appropriate product knowledge information and training. 
 
You will be mainly accountable for:<ul><li>
Implementing the local go-to market product marketing strategy including definition and communication of product value propositions, product positioning in accordance with the global product marketing strategy. Manages the new product launch, pilot applications &amp; deployment process.</li><li>
Product marketing targets and budgets are met by overseeing progress regularly and defining and implementing improvement plans as needed.</li><li>
Supporting the Sales organization/customers in determining technically appropriate and cost-effective solutions and preparing demanding offers.</li><li>
Concentrating on securing orders and improving the Net Promoter Score (NPS) over time.</li><li>
Design the GTM strategy: pricing list, segment and channel approach, lead time.</li><li>
Coordinating market analyses with sales team members and defining appropriate forecasts and strategize business plans based on market trends, business opportunities. Evaluating and sharing customer research, market conditions and competitor data.</li></ul></div><div> 

Qualifications for the role
<ul><li>Bachelor&rsquo;s degree in Electronic / Electrical Engineering</li><li>
Minimum 5 years working experience in technical, application and marketing relevant to the field of Grid Automation products such as protection relays, remote terminal units, SCADA and communication devices</li><li>
Having a valid driving license &amp; no obstacle for traveling,</li><li>
Good command of written &amp; spoken English, Turkish knowledge is a must</li><li>
Skilled communicator with solid interpersonal abilities and a commitment to team collaboration</li><li>
Demonstrated skill in developing and managing customer relationships with a collaborative, solutions-oriented approach.</li></ul></div>
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.</div>

Product Marketing Specialist, Grid Components

Colgate-Palmolive

<div>No Relocation Assistance Offered 
Job Number #171694 - Istanbul, Turkey, Turkey 
 
Who We Are 
 
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! 
 
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.<div> 
Job Summary</div> 
Colgate-Palmolive is seeking an experienced Social Media and Influencer Lead to develop, implement, and manage our comprehensive Social Media and Influencer strategy for Colgate-Palmolive across our top-priority brands and markets (TUCACE Hub). This role will play an important, change management part in driving our &ldquo;Social-first&rdquo; approach
This role is paramount in positioning social media and creator content as a core omni-channel demand generation driver, responsible for significantly increasing our brand relevance and social engagement. A key focus will be leveraging creators and influencers to serve as a high-volume, authentic content engine for our brands, driving measurable business outcomes, from upper-funnel awareness and consideration to conversion.
The ideal candidate is a strategic leader and a hands-on player with a proven track record in developing high-impact organic and paid social strategies, managing large-scale influencer campaigns, and driving measurable results across diverse platforms (e.g. TikTok, Instagram, YouTube, X, Facebook).
This role will serve as our in-house subject matter expert, partnering closely with the AED Division digital &amp; media team, brand teams and agency partners to drive growth and ensure digital executional excellence. 
Principal Duties and Responsibilities<ul><li> 
Develop and execute a robust Social Media &amp; Influencer strategy tailored to our brands and markets to drive brand love, community growth, and conversion</li><li>
Partner with Division and brand teams to make sure that our social media strategies, plans and executions drive and meet our Brand Growth Plans</li><li>
Drive partnership and expertise with our agency partners to make sure that we are always working with the best partners and teams</li><li>
Oversee all organic and paid social media activities across key platforms, focusing on driving high engagement rates, brand visibility, and qualified traffic to brand and selected e-commerce sites</li><li>
Design, implement, and manage our comprehensive Influencer Marketing program, including identification, outreach, contracting, content briefing, and performance tracking across micro, macro, and celebrity tiers</li><li>
Guide the content creation in creating platform-native, engaging, and culturally relevant content that optimizes for algorithmic discovery (e.g. TikTok For You Page, Instagram Reels), leveraging trending formats and audio</li><li>
Monitor and optimize all paid social media campaigns (e.g META Ads, TikTok Ads) to maximize ROAS (Return On Ad Spend) and minimize CPA (Cost Per Acquisition)</li><li>
Conduct regular social listening and competitive analysis to identify emerging trends, consumer sentiment, and best practices, adapting our strategy quickly to maintain relevance</li><li>
Perform A/B testing on content formats, ad creatives, community engagement tactics, and influencer outreach models to drive continuous improvement</li><li>
Define, monitor, and report on KPIs for all social media and influencer initiatives (e.g. engagement rate, reach, follower growth, sentiment, conversion), preparing detailed reports for senior management with actionable insights</li><li>
Serve as the central in-house expert on social media and influencer marketing, providing guidance, training, and best practices to local subsidiary digital teams</li><li>
Ensure strict compliance with all local regulations and platform policies regarding content disclosure, data privacy, and influencer transparency</li></ul> 
Education, Experience, &amp; Skill Requirements<ul><li> 
Bachelor&rsquo;s degree in Advertising, Marketing, Communications, or a related field (or equivalent practical experience).</li><li>
Minimum years of hands-on experience managing complex social media and influencer marketing strategies for large brands (FMCG preferable) or agency</li><li>
A creative mindset with the ability to define a seamless creative approach across social, influencers and content</li><li>
Keen awareness of social media trends and how they can be translated into best-in-class social media strategies and content execution</li><li>
Proven track record of successfully building brand presence, engagement and managing complex paid social campaigns</li><li>
Expert knowledge of key social media analytics platforms (e.g. META Business Suite, TikTok Ads Manager) and social listening/monitoring tools</li><li>
Experience using Influencer Management Platforms (e.g. CreatorIQ, Influential) and understanding of building out qualified influencer / creator teams</li><li>
Strong analytical skills with the ability to interpret platform data, identify content performance trends, and make data-driven decisions</li><li>
Strong communication, presentation, and collaboration skills, with the ability to explain complex channel performance to non-technical stakeholders, upskill brand teams, and influence senior management</li><li>
Self-starter with a creative and experimental (test-and-learn) mindset, capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance</li><li>
Results-driven and oriented toward driving measurable business outcomes from social media investments</li></ul> 
PERKS OF ROLE:<ul><li> 
International Working Environment</li><li>Shuttle Services (Up to Pendik on Istanbul&rsquo;s Anatolian side and up to Bayrampaşa on main roads in the European side)</li><li>Comprehensive Medical/Life insurance coverage</li><li>24/7 Employee Assistance Program</li></ul> 
Disclaimer - Interested candidates are requested to upload their resumes drafted in English language only.<div><div><div><div><div><div><div><div><div><div> 
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Our Commitment to Inclusion 
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. 
 
Equal Opportunity Employer 
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. 
 
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation. 
 
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Social Media & Influencer Coordinator

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