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Philips

<div><h3 class="jobSectionHeader"><b>Job Title
</b></h3>Business Marketing Manager- Male Grooming- META
<p></p><h3 class="jobSectionHeader"><b>Job Description
</b></h3><p><b>Job title:
</b><br>
<b>Business Marketing Manager- Male Grooming- META
</b></p><p></p><p>Generates long-term business value for identified target audiences and for the Company via delivering and managing Superior Propositions or Superior Presence. The role harnesses consumer and market intelligence and insights to create demand and foster Brand Strength. Focuses time on strategic marketing activities such as the adoption and adaptation of the global integrated innovation and communication roadmap into locally relevant strategies, guiding the localization of global content as well as filling gaps.<br>
</p><p><br>
<b>Your role:
</b></p><p></p><ul><li>Leads the development of a regional integrated innovation and communication roadmap, covering new product launches, Commercial Innovation, and always-on base business, based on in-depth consumer, market, and competitor insights to drive business objectives.
</li></ul><ul><li>Helps to strategize and define marketing objectives by understanding and analyzing the Consumer Experience Journey at various touchpoints, ensuring the creation of consumer-centric insights and the articulation of behavior shifts required to meet business goals.
</li></ul><ul><li>Develops pricing strategies in coordination with regional RGM and finance teams, ensuring they are competitive, aligned with consumer expectations, and financially sustainable for long-term growth.
</li></ul><ul><li>Ensures overall consistency in guiding the Consumer Experience Journey by category/sub-category across touchpoints, ensuring adherence to global category brand positioning and visual identity for seamless consumer experiences.
</li></ul><ul><li>Guides insights teams to gather local consumer, market, competition, and trend insights, facilitating the flow of actionable data to global teams to inform and optimize product innovation and commercial strategies.
</li></ul><ul><li>Monitors and analyzes in-market results in collaboration with Consumer and Commercial analytics teams, assessing business growth, market share, and brand strength, and adjusting marketing plans accordingly to optimize performance.
</li></ul><ul><li>Coordinates with Finance, Supply Chain, Sales, and other key departments to ensure the timely, consumer-qualified, and financially viable delivery of critical initiatives, guaranteeing alignment with both global and local business goals.
</li></ul><ul><li>Assists in the development and execution of the rolling Business Region plan, managing A&amp;P (Advertising &amp; Promotion) effectively to support the zone&rsquo;s growth, innovation, and competitive positioning.
</li></ul><ul><li>A career at Philips comes with all sorts of wonderful benefits. Be sure to speak to your recruiter about benefits in your region.<br>
</li></ul><p><br>
<b>You're the right fit if:
 </b></p><p></p><p>Master or Bachelor's degree in Marketing, Business Administration, or related field.
</p><ul><li>10+ years of experience in the marketing function of a large/multinational organization preferably in Beauty &amp; Personal care, Consumer Electronics or FMCG.
</li></ul><ul><li>Demonstrated track record of successful ability to manage large and complex projects or engagements.
</li></ul><ul><li>Solid marketing background, with a key focus on brand/ category management, strategic planning, understanding multicultural different business models, converting consumer insights into right actions, portfolio management
</li></ul><ul><li>Requires in-depth knowledge of business strategies, goals and ability to translate into marketing objectives/jobs to be done to deliver strong annual plans.
</li></ul><ul><li>Comprehensive know-how to set up the right Go-to-Market models, ensuring the right portfolio with the right channels, serving the right consumers.
</li></ul><ul><li>Strong collaboration and management skills, to work closely with multi-pillars across districts; sales, marketing, finance and supply teams.
</li></ul><ul><li>Excellent level of both written and spoken English<br>
</li></ul><div><br>
<b>How we work together
</b><br>
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
<br>
Onsite roles require full-time presence in the company&rsquo;s facilities.
<br>
Field roles are most effectively done outside of the company&rsquo;s main facilities, generally at the customers&rsquo; or suppliers&rsquo; locations.
<br>
<br>
<b>About Philips
</b><br>
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
<br>
<ul><li>Learn more about our business .
</li><li>Discover our rich and exciting history .
</li><li>Learn more about our purpose .
</li></ul>If you&rsquo;re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here .</div></div>

Business Marketing Manager- Male Grooming- META

MetLife

<div><div><div><div><h3 class="jobSectionHeader"><b>General Information
</b></h3></div></div><div><div><div><div><div><b>Location</b></div><div>
Istanbul, T&uuml;rkiye</div>
</div></div></div></div></div><div><div><div><div><div>Working Schedule
</div><div>Full-Time
</div></div><div><div>Work Arrangement
</div><div>Hybrid
</div></div><div><div>Relocation Assistance Available
</div><div>No
</div></div><div><div>Posted Date
</div><div>15-Apr-2026
</div></div><div><div>Job ID
</div><div>16897
</div></div></div></div></div><div><div><div><h3 class="jobSectionHeader"><b>Description and Requirements
</b></h3></div></div><div><div><div><div><p><b>The Opportunity</b></p><p>
At MetLife Turkey, we are looking for a <b>Growth Marketing Deputy Manager</b> to help accelerate our digital growth journey. This is a <b>hands‑on, individual contributor role</b> for an experienced growth marketer who enjoys owning initiatives, running experiments, and turning insights into tangible business results.</p><p>
In this role, you will play a key part in growing digital sales for Life, Personal Accident, Health, and BES products by improving acquisition performance, optimizing conversion funnels, and building smarter lifecycle journeys. Guided by our purpose &ndash; <i>always with you, building a more confident future</i> &ndash; and our New Frontier strategy, you will work closely with cross‑functional teams to design, test, and scale impactful growth initiatives in a dynamic, data‑driven environment.</p><p><b>
Key Responsibilities</b></p><ul><li>
Own and optimize digital acquisition initiatives across Google, Meta, and other relevant platforms, continuously improving performance and efficiency.</li><li>
Design and run CRO and experimentation activities, including A/B tests on landing pages, messaging, value propositions, and trust signals.</li><li>
Analyze end‑to‑end digital sales funnels, identify drop‑offs, and implement conversion improvements aligned with compliance requirements.</li><li>
Build and manage remarketing and lifecycle journeys (email, SMS, WhatsApp) covering abandonment, follow‑ups, onboarding, activation, and cross‑sell opportunities.</li><li>
Track and interpret key growth KPIs such as CAC, CVR (lead‑to‑bind), ROAS, and drop‑off rates, and share insights with relevant stakeholders.</li><li>
Collaborate closely with Marketing, Product, IT, CX, Call Center, RevOps, Legal/Compliance, and Bancassurance teams to ensure smooth and consistent execution.</li></ul><p><b>
Required Qualifications</b></p><ul><li>
Bachelor&rsquo;s degree in Marketing, Business, Economics, Engineering, or a related field.</li><li><b>
At least 6 years of experience</b> in growth marketing, digital acquisition, performance marketing, or conversion optimization roles.</li><li>
Strong hands‑on experience with paid media, funnel optimization, analytics, and experimentation frameworks.</li><li>
Solid analytical skills with the ability to turn data into clear insights, hypotheses, and actionable recommendations.</li><li>
A proactive, ownership‑driven mindset with strong collaboration and communication skills.</li></ul><p><b>
Preferred Qualifications</b></p><ul><li>
Experience in regulated industries such as insurance, banking, or financial services.</li><li>
Familiarity with SEO fundamentals, lifecycle marketing, CRM journeys, or assisted digital sales models.</li><li>
Curiosity, adaptability, and a strong experimentation mindset with a passion for continuous improvement.</li></ul><br>
<p></p>
</div></div></div></div></div><div><div><div><div><div><div><p><b>Benefits We Offer</b><br>
<br>
Our benefits are designed to care for your holistic well-being with programs for physical and mental health, financial wellness, and support for families.</p><p>
We offer private health insurance for you and your family, life insurance, employer pension plan, meal and transportation allowance, as well as a work from home allowance. We also provide a cultural Heritage Day off, and &ldquo;back to school&rdquo; and &ldquo;school report day&rdquo; leaves and much more!</p></div><br>
<div></div>
</div></div><div><div><b>About MetLife</b><br>
<div></div>
<p>Recognized on Fortune magazine's list of the &quot;World's Most Admired Companies&quot; and Fortune World&rsquo;s 25 Best Workplaces&trade;, MetLife, through its subsidiaries and affiliates, is one of the world&rsquo;s leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
</p><p></p><p>Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by our core values - Win Together, Do the Right Thing, Deliver Impact Over Activity, and Think Ahead - we&rsquo;re inspired to transform the next century in financial services. At MetLife, it&rsquo;s #AllTogetherPossible. Join us!</p></div></div></div></div></div></div>

Growth Marketing Deputy Manager

Odeabank

<div>
 <p>
  <strong>
   We are looking for an Odealist to create value together!
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  We work in a world where new ideas, bold steps, and learning happen every day. At Odeabank, we measure success not only by results but also by
  <strong>
   learning, growing, and creating value.
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  We work in a culture that is collaborative, innovative, and open to different perspectives. Everd day, we move forward together for a better experience and a stronger future.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What Can You Expect?
  </strong>
 </p>
 <p>
  <strong>
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  &bull;
  <strong>
   A culture that supports your development:
  </strong>
  Training, mentoring, and continuous learning opportunities
 </p>
 <p>
  &bull;
  <strong>
   Working model:
  </strong>
  A hybrid environment that offers both productivity and balance
 </p>
 <p>
  &bull;
  <strong>
   Inclusive team structure:
  </strong>
  An organizational culture shaped by openness, respect, authenticity, and enthusiasm
 </p>
 <p>
  &bull;
  <strong>
   Sustainable vision:
  </strong>
  Commitment to gender equality, diversity, and sustainability
 </p>
 <p>
  &bull;
  <strong>
   Supportive leadership:
  </strong>
  Managers who value your ideas and encourage sharing
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   About the Role
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  &bull; Develop and execute marketing communication initiatives aligned with brand and marketing strategies
 </p>
 <p>
  &bull; Plan and manage ATL / BTL campaigns and integrated communication projects, including related digital initiatives
 </p>
 <p>
  &bull; Lead the preparation of creative assets for digital media plans and advertising campaigns
 </p>
 <p>
  &bull; Manage digital content production processes including TikTok content development and influencer marketing collaborations
 </p>
 <p>
  &bull; Coordinate and manage creative, media, and production agencies to ensure high-quality campaign execution
 </p>
 <p>
  &bull; Prepare campaign briefs and communication materials for agencies and internal stakeholders.
 </p>
 <p>
  &bull; Monitor competitor branding and communication activities, identifying insights and improvement opportunities
 </p>
 <p>
  &bull; Manage campaign reporting, analysis, budgeting, forecasting, and performance tracking with a data-driven approach
 </p>
 <p>
  &bull; Collaborate with internal stakeholders such as Business Units, Digital Marketing, Retail Banking, and Legal to ensure effective campaign execution
 </p>
 <p>
  &bull; Proficient in effectively using performance and analytics tools (e.g., Meta Business, Adjust, Google Analytics)
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   General Qualifications:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  &bull; Bachelor&rsquo;s degree in Communications, Marketing, Advertising, or a related field
 </p>
 <p>
  &bull; Minimum 7 years of experience in marketing and corporate communications within banking, finance, e-commerce, FMCG, or technology sectors
 </p>
 <p>
  &bull; Experience in delivering integrated marketing communication campaigns and developing impactful and innovative advertising
 </p>
 <p>
  &bull; Strong knowledge of digital marketing, digital media planning, and campaign management
 </p>
 <p>
  &bull; In-depth knowledge of ATL &amp; BTL and digital communication processes including production and post-production, with the ability to understand their role within integrated campaigns
 </p>
 <p>
  &bull; Excellent communication, branding, presentation, and stakeholder management skills
 </p>
 <p>
  &bull; Analytical and data-driven mindset with strong organizational and problem-solving skills
 </p>
 <p>
  &bull; Experience in agency management and cross-functional collaboration
 </p>
 <p>
  &bull; Fluent in English
 </p>
 <p>
  &bull; Proficiency in MS Office applications
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Benefits:
  </strong>
 </p>
 <p>
  <strong>
  </strong>
 </p>
 <p>
  &bull; Private Mixed Health Insurance for you and (if applicable) your spouse and children
 </p>
 <p>
  &bull; Corporate Life Insurance
 </p>
 <p>
  &bull; Remote Work Support
 </p>
 <p>
  &bull; Meal Allowance
 </p>
 <p>
  &bull; Birthday Leave
 </p>
 <p>
  &bull; Transportation Allowance
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Why Odeabank?
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  &bull; Innovative business model focused on investment and technology
 </p>
 <p>
  &bull; Odealist teams shaping not only today but also the future
 </p>
 <p>
  &bull; Corporate discount agreements with O'Deal
 </p>
 <p>
  &bull; Social events, clubs, and employee communities
 </p>
 <p>
  &bull; Special occasion celebrations
 </p>
 <p>
  &bull; Recognition and reward mechanisms that regularly highlight achievements
 </p>
 <p>
  &bull; Well-being seminars
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   If you want to grow in an Odealist culture
  </strong>
  , complete your application now and join us on our journey! 💫
 </p>
 <p>
  <br/>
 </p>
 <p>
  <em>
   *The hiring process at Odeabank includes Human Resources Assessment, relevant manager interviews, and competency-based evaluations.
  </em>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <em>
   The offer process begins for candidates who successfully complete all stages.
  </em>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <em>
   **Under the Personal Data Protection Law No. 6698, your personal data is processed solely for recruitment purposes during the application process.
  </em>
 </p>
 <p>
 </p>
</div>


Corporate Communications and Marketing Assistant Manager

Pernod Ricard

<div><p><b>Role Purpose</b></p><p>
The Portfolio &amp; Marketing Intelligence Manager drives the analytical and governance backbone of portfolio and marketing decision-making. The role owns portfolio performance monitoring, marketing investment tracking, and cross-functional planning integration&mdash;ensuring that brand and resource decisions are supported by disciplined routines, clear scorecards, and actionable recommendations.</p><p></p><p><b>
Key Responsibilities</b></p><p></p><p><b>
1) Market, Channel &amp; Competitive Intelligence</b></p><ul><li>
Consolidate market performance signals and competitive moves (Nielsen, brand equity, search, incidence tracking data).</li><li>
Monitor channel and region dynamics (e-commerce vs. traditional, key account developments, assortment and availability signals) in partnership with Sales/RGM.</li><li>
Provide concise intelligence updates that inform portfolio actions and marketing resource allocation.</li></ul><p></p><p><b>
2) Portfolio Governance &amp; Performance Management</b></p><ul><li>
Run portfolio governance reviews (monthly/quarterly), including agenda setting, materials, action logs, and decision follow-up.</li><li>
Maintain portfolio performance scorecards and dashboards across priority brands, categories, and segments (volume/value, share, price mix, distribution, promo intensity, and profitability proxies where available).</li><li>
Support portfolio choices through structured analyses in partnership with Finance and Brand Teams.</li></ul><p><b>
3) Marketing Investment (A&amp;P, Media, Campaigns)</b></p><ul><li>
Own the marketing investment performance tracking approach (A&amp;P allocation, working vs. non-working, touchpoint efficiency, and campaign impact readouts).</li><li>
Partner with brand, media, and agency teams to evaluate media performance and diagnose drivers of efficiency (reach, frequency, quality, timing, creative rotation, etc.).</li><li>
Establish standard post-campaign evaluation routines and ensure learnings are captured and reused (test-and-learn agenda, learning library).</li></ul><p></p><p><b>
4) Cross-Functional Planning &amp; Integration</b></p><ul><li>
Act as the day-to-day integrator across Marketing, Sales, RGM, Finance, and Supply Chain to align assumptions, phasing, constraints, and actions.</li></ul><p></p><p><b>
5) Ways of Working, Tooling &amp; Capability</b></p><ul><li>
Standardize templates and reporting logic to improve consistency and speed of decision-making.</li><li>
Improve data quality and accessibility by coordinating with Data/BI teams on dashboard requirements, refresh cadences, and KPI definitions.</li></ul><p></p><p><b>
Key Deliverables / Outputs</b></p><ul><li>
Portfolio performance dashboard/scorecard with agreed KPI definitions.</li><li>
Monthly/quarterly portfolio performance readouts with recommended actions.</li><li>
Marketing investment tracker (A&amp;P, working/non-working, campaign summaries) and post-campaign report templates.</li></ul><p></p><p><b>
Skills &amp; Competencies</b></p><ul><li>
Strong analytical capability with the ability to translate data into clear actions.</li><li>
Expertise in performance management, marketing success, and business planning routines.</li><li>
Comfortable with ambiguity; structured problem-solving and strong prioritization.</li><li>
Strong project management/governance discipline and attention to detail.</li><li>
Influencing skills in a matrix environment; confident stakeholder management.</li><li>
Storylining and executive-ready communication.</li></ul><p></p><p><b>
Experience / Background (Guideline)</b></p><ul><li>
5&ndash;8+ years in roles spanning business planning, portfolio/brand performance, analytics, or strategy.</li><li>
Hands-on experience with dashboards and data tools.</li><li>
Familiarity with A&amp;P budgeting, media metrics, consumer data tracking, and cross-functional planning processes.</li></ul><p></p><p><b>
Job Posting End Date:</b></p><p></p><p><b>
Target Hire Date</b><b>:</b></p>
2026-05-15<p></p><p><b>
Target End Date</b>:</p></div>

Portfolio & Marketing Intelligence Manager

Armut Teknoloji AS

<div><p>Armut / HomeRun is a leading local services marketplace with over 2 million professionals across over 26,000 services. We aim to make finding good quality, trusted providers easy by using the latest technologies and machine learning algorithms. We serve over 18 million customers with 99% customer satisfaction in 14 different countries with 3 different brands. We&rsquo;re accelerating our sustainable growth and increasing the number of operating countries in the EMEA region.<br>
<br>
Our strength is rooted in our core values: customer-first thinking, data-driven problem-solving, and continuous learning. These values enabled us to change the local services industry and we&rsquo;ll continue to do this on a global scale. We offer a world-class working environment where entrepreneurial spirits speed up their careers.<br>
<br>
Join us on our journey to be the EMEA leader in the local services marketplace!<br>
<br>
<b>What we&rsquo;re looking for:</b></p><ul><li>
Bachelor&rsquo;s or Master&rsquo;s degree in Engineering, Economics, Business, or a related field;</li><li><b>
1&ndash;2 years of experience</b> in digital/performance marketing, ideally with exposure to <b>brand campaigns and video channels</b>;</li><li>
Hands-on experience with <b>Google Ads and/or DSPs</b>;</li><li>
Familiarity with <b>brand-performance channels</b> such as YouTube, Connected TV (CTV), and programmatic display;</li><li>
Experience with <b>Google Analytics (GA4)</b> or similar analytics/reporting tools;</li><li>
Strong analytical skills with the ability to <b>interpret data and drive decisions</b>;</li><li>
High proficiency in <b>English and Turkish</b>;</li><li>
Strong communication and analytical skills;</li><li>
Curious and proactive mindset, with an interest in emerging marketing technologies;</li><li>
Comfortable working in fast-paced, ambiguous environments with a sense of ownership.</li></ul><p><b><br>
What you&rsquo;ll do:</b></p><ul><li>
Plan, launch, and optimize full-funnel marketing campaigns across platforms such as YouTube, Connected TV, programmatic display and Google Ads, in 14 countries where we operate;</li><li>
Execute a <b>test-and-learn approach</b> by running A/B tests on creatives, audiences, and channel strategies across both brand and performance initiatives;</li><li>
Analyze cross-channel campaign performance and translate data into <b>clear, actionable insights</b> to improve efficiency and scale;</li><li>
Support <b>budget allocation and in-flight optimizations</b> to maximize ROI and achieve growth targets;</li><li>
Contribute to <b>measurement and attribution efforts</b>, ensuring accurate tracking across web and app environments;</li><li>
Stay up to date with <b>emerging trends in digital media</b>, especially in video, CTV, and programmatic ecosystems;</li><li>
Identify and propose <b>new growth opportunities</b> across channels, audiences, and creative strategies.</li></ul><br>
<b>
Why Join Us</b><ul><li>
Competitive salary,</li><li>
An opportunity to bring impact and change the service market dynamics, in a stimulating and international environment,</li><li>
Freedom to test, fail and test again in a fast-paced environment,</li><li>
Never-ending growth opportunities supported by learning &amp; development fund,</li><li>
Working environment where your success is not judged by a dress code or working hours,</li><li>
Extra vacation time, flexible working hours and the possibility to work from home,</li><li>
Beach days, theme nights, sports &amp; game events and any other social activity ideas you come up with!</li></ul><br>
<b>
Our Hiring Process</b><ul><li>
Application: Send us your CV.</li><li>
Interview: Discuss your experience &amp; expectations.</li><li>
Case Study: Showcase your skills.</li><li>
Final Interview: Align on mutual goals and values.</li><li>
Welcome Aboard: Join the Homerun team!</li></ul><p><b><br>
Diversity and Inclusion at HomeRun</b><br>
<br>
We believe in a workplace where everyone feels valued and empowered. Our diverse team, hailing from various backgrounds, is the cornerstone of our success. We're committed to creating an inclusive environment for all employees, celebrating different perspectives and fostering a culture of respect.</p><br>
<p>
</p><p>DrfGXhCHTs</p></div>

Growth Marketing Associate Manager

PepsiCo

<div>Overview:
<div>
At PepsiCo, you&rsquo;ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Lay&rsquo;s and Lipton Ice Tea, our work touches millions of people every day.</div><div></div><div><br>
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.</div><div></div><div><br>
Whatever your role, you&rsquo;ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.</div><div></div><div><br>
We are looking for a Brand Manager to join our Marketing team based in Istanbul and will directly report to Senior Brand Manager. The role will be permanent.</div><div></div><div><br>
As a Lay&rsquo;s Deploy Brand Manager in T&uuml;rkiye, you will be part of the execution of brand strategy across consumer channels, using strong consumer and market insights to drive growth and deliver impactful campaigns and standout brand experiences. You&rsquo;ll combine creativity with strong commercial thinking.</div><div>
Join us in shaping T&uuml;rkiye&rsquo;s most loved, thinnest and crispiest potato chips brand, creating smiles with every bite.</div>
Responsibilities:
<ul><li>End-to-end ownership of Lay&rsquo;s brand and product lifecycle (including NPD from pre-launch process to post-launch evaluation)</li><li>
Develop and execute integrated E2E brand communication programs ensuring consistent brand positioning across all consumer touchpoints</li><li>
Build strong brand campaigns through best-in-class creative, execution, and media planning and support development and execution of annual brand, communication, and TCP plans</li><li>
Lead cross-functional projects to drive product enhancements, LTO &amp; innovation pipeline, growth initiatives, ensuring seamless execution and market readiness for flawless commercialization</li><li>
Collaborate closely with key stakeholders (Commercialization, Dx, Sales, Supply Chain, Insights, etc.) to track brand performance, unlock commercial opportunities and address challenges</li><li>
Partner closely with Dx and Sales to deliver effective shopper marketing, in‑store execution, and retailer‑specific activations across retail channels</li><li>
Lead and manage external agency ecosystem to ensure strong brand impact and delivery excellence</li><li>
Generate actionable insights through data analysis and market, category, brand, and competitor tracking to evaluate performance, identify risks and opportunities, and drive strategic growth recommendations</li><li>
Lead digital and social media planning with agencies to deliver impactful consumer experiences</li><li>
Drive campaign evaluation, learning implications, and continuous optimization</li><li>
Manage overall A&amp;M budget and ensure efficient investment aligned with brand priorities</li></ul>
Qualifications:
<ul><li>University degree with at least 5 years of marketing, preferably brand management experience</li><li>
Strong analytical, problem-solving, and project management skills; able to manage multiple priorities</li><li>
Proven &amp; excellent cross-functional collaboration and stakeholder management</li><li>
Creative thinker with a growth mindset and results-oriented approach (always looking for the most impactful way to execute ideas &amp; campaigns)</li><li>
Passionate about being an early adopter of trends</li><li>
Strong communication skills with demonstrated leadership ability</li><li>
Confident with data and financials and can translate those into actionable brand recommendations.</li><li>
Fluent in English and Turkish (written and spoken)</li><li>
Flexible, resilient, and adaptable in a fast-changing environment</li></ul></div>

Lay's Brand Manager

Danone

<div>
 <strong>
  About The Job
  <br/>
  <br/>
 </strong>
 Danone T&uuml;rkiye is looking for a talented colleague for the "Brand Manager, Aptamil" position. Take this opportunity to GROW together!
 <br/>
 <br/>
 In this role, you will be responsible for
 <br/>
 <br/>
 <ul>
  <li>
   Own the end-to-end brand growth strategy for Aptamil, combining consumer insight, AI-powered analytics and creative excellence to drive brand equity and sustainable growth.
  </li>
  <li>
   Lead the integrated communication ecosystem of Aptamil, orchestrating campaigns across media, digital, e-commerce and HCP touchpoints in close collaboration with cross-functional teams and partners.
  </li>
  <li>
   Decode the drivers of brand growth by leveraging data, consumer insights and market signals to identify opportunities that accelerate penetration and brand health.
  </li>
  <li>
   Continuously track brand performance and cultural relevance, translating analytics into actions that strengthen mental availability and consumer trust.
  </li>
  <li>
   Identify new growth spaces within Early Life Nutrition through a data-driven and experimentation mindset.
  </li>
  <li>
   Turn insights into breakthrough ideas, developing culturally relevant and insight-led communication that resonates with modern parents.
  </li>
  <li>
   Collaborate with global and cross-functional stakeholders (Consumer &amp; Channel Development, Medical, Finance, Strategy &amp; Insights, Digital etc.) and partner with agencies to co-create innovation, brand and growth strategies.
  </li>
  <li>
   Drive high-impact marketing projects across brand, portfolio and category initiatives, bringing strong market and category understanding into execution.
  </li>
  <li>
   Lead portfolio prioritization and resource allocation, ensuring focus on the highest growth and profitability opportunities.
  </li>
  <li>
   Manage marketing investments with a performance mindset, optimizing budget allocation and maximizing working media impact.
  </li>
  <li>
   Shape and grow T&uuml;rkiye&rsquo;s #1 parenting platform, &Idot;lkad&inodot;mlar&inodot;m, creating meaningful content and digital experiences that support parents across every stage of their journey.
   <br/>
   <br/>
  </li>
 </ul>
 About you
 <br/>
 <br/>
 <ul>
  <li>
   Curious about parents, babies and the world they grow up in.
  </li>
  <li>
   Able to combine creativity with data and turn insights into ideas that move brands forward.
  </li>
  <li>
   Fast, entrepreneurial and comfortable owning projects from idea to execution.
  </li>
  <li>
   Believe great brands are built through trust, impact and consistent consumer experience.
  </li>
  <li>
   Collaborate easily, challenge constructively and bring positive energy to the team.
  </li>
  <li>
   Passion to shape the future of infant nutrition with one of the world&rsquo;s most trusted brands.
  </li>
  <li>
   University degree in a relevant discipline, MBA is a plus
  </li>
  <li>
   Preferably 4-5 years marketing experience in FMCG company
  </li>
  <li>
   Excellent command of English as s/he will closely work with global teams.
   <br/>
   <br/>
  </li>
 </ul>
 About us
 <br/>
 <br/>
 <strong>
  Being a Danoner means that you create your own working experience.
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   You could design your own way of working with our hybrid working model.
  </li>
  <li>
   Our head office is in Ata&scedil;ehir.
  </li>
  <li>
   You could decide your daily 8-hours of working period within our flexible-working hours practice.
  </li>
  <li>
   We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!
  </li>
  <li>
   Summers are flexible here! You could work fully remote for 4 weeks during July and August.
  </li>
  <li>
   We also enjoy Fridays during summer period between July and August by finishing our works by 1500 and enjoy the rest of the day and starting the weekend earlier.
  </li>
  <li>
   Danone offers various types of leave days to support Danoners&rsquo; work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of "Im New in Danone Leave"; 1 day of "My Future is Good Leave" for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.
   <br/>
   <br/>
  </li>
 </ul>
 We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.
 <br/>
 <br/>
 All nominations will be considered regardless of origin, background, religion, sex, sexual orientation,
 <strong>
  age
 </strong>
 , gender identity, disability.
 <br/>
 <br/>
 <strong>
  Working with us
 </strong>
 is about being able to do things your way. The way you work, the way you develop, the way you progress, i
 <strong>
  t&rsquo;s all up to you.
  <br/>
  <br/>
 </strong>
 Working here, you&rsquo;ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and S&inodot;rma, and we absolutely guarantee that you can just be yourself.
 <br/>
 <br/>
 <strong>
  Be innovative and entrepreneurial and the impact you could make might just amaze you
 </strong>
 . Join our movement for a healthier world.
 <strong>
  One Planet One Health BY YOU.
  <br/>
  <br/>
 </strong>
 At Danone T&uuml;rkiye, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact.
 <br/>
 <br/>
 This journey inspires us to constantly challenge ourselves, measure what truly matters, and create long-term value &mdash; not just for our business, but for our people, partners, communities, and future generations.
 <br/>
 <br/>
 If you&rsquo;re looking to grow your career with purpose, you&rsquo;re in the right place.
 <br/>
 <br/>
 <strong>
  What We Offer
  <br/>
  <br/>
 </strong>
 This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive "change" &amp; "growth&rdquo;. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.
 <br/>
 <br/>
 At Danone T&uuml;rkiye, we do not aim to be the best company in the world, but better for the world.
 <br/>
 <br/>
 That&rsquo;s why, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact.
 <br/>
 <br/>
 Through this journey, we strive to create long-term value for our employees, partners, communities, and future generations.
 <br/>
 <br/>
 <strong>
  What&rsquo;s next?
  <br/>
  <br/>
 </strong>
 Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!
 <br/>
 <br/>
</div>


Brand Manager, Aptamil

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