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marketing communications manager

marketing manager

Waffarha

<div>
 
 Fintech Application (70% Growth / 30% Marketing Communications)
 
 
 
 We are seeking a highly strategic and data-driven Head of Marketing to lead our marketing function for a fast-growing fintech application. The role is primarily focused on Growth Marketing (70%), with responsibility for user acquisition, activation, retention, lifecycle management, and revenue growth. The remaining (30%) will oversee brand, content, communications, and PR to build a strong market presence and trust.You will lead a cross-functional team, work closely with product, engineering, data, partnerships, and customer experience teams, and report directly to the CMO/CEO.
 
 
 
 🔷 70% &ndash; Growth Marketing (Primary Scope)
 
 
 
 User Acquisition &amp; Performance Marketing
 
 
 <ul>
 <li>
 Develop and own the full growth strategy across paid, organic, and referral channels.
 </li>
 <li>
 Manage campaigns across Google, Meta, TikTok, ASA, programmatic, affiliates, influencers.
 </li>
 <li>
 Optimize CAC, ROI, payback period, and overall acquisition efficiency.
 
 
 </li>
 </ul>
 Conversion &amp; Activation
 
 
 <ul>
 <li>
 Improve onboarding funnels and app activation rates in collaboration with Product.
 </li>
 <li>
 Run continuous A/B testing, landing page optimization, and funnel experiments.
 
 
 </li>
 </ul>
 Retention &amp; Lifecycle Marketing (CRM / CVM)
 
 
 <ul>
 <li>
 Build CRM and CVM strategies to improve engagement, stickiness, and repeat usage.
 </li>
 <li>
 Own lifecycle communications across push notifications, in-app messaging, email, WhatsApp, and SMS.
 </li>
 <li>
 Develop segmentation models and personalized communication journeys.
 
 
 </li>
 </ul>
 Growth Analytics &amp; Optimization
 
 
 <ul>
 <li>
 Define marketing KPIs: CAC, LTV, churn, activation rate, retention cohorts.
 </li>
 <li>
 Own dashboards and reporting using GA4, Firebase, AppsFlyer, Mixpanel, or similar tools.
 </li>
 <li>
 Lead weekly growth reviews and create data-driven recommendations.
 
 
 </li>
 </ul>
 Experimentation &amp; Growth Loops
 
 
 <ul>
 <li>
 Set up always-on experimentation frameworks (A/B tests, multivariate tests).
 </li>
 <li>
 Create and optimize virality loops, referral programs, and product-led growth initiatives.
 
 
 </li>
 </ul>
 
 🔷 30% &ndash; Marketing Communications (Secondary Scope)
 
 
 
 Brand &amp; Content Strategy
 
 
 <ul>
 <li>
 Lead brand positioning, messaging, tone of voice, and content strategy.
 </li>
 <li>
 Oversee production of digital content, educational content, blog articles, and brand assets.
 
 
 </li>
 </ul>
 PR &amp; Corporate Communications
 
 
 <ul>
 <li>
 Manage PR strategy, media relations, and press releases.
 </li>
 <li>
 Collaborate with leadership on external communication, awards, and events.
 
 
 </li>
 </ul>
 Social Media &amp; Community Management
 
 
 <ul>
 <li>
 Oversee content calendars and platform strategies across Instagram, TikTok, LinkedIn, X, YouTube.
 </li>
 <li>
 Grow community engagement and brand sentiment.
 
 
 </li>
 </ul>
 Creative &amp; Design Oversight
 
 
 <ul>
 <li>
 Manage creative direction for campaigns, videos, visuals, and marketing materials.
 </li>
 <li>
 Ensure consistent brand identity across all touchpoints.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 7&ndash;12 years of experience in growth marketing, preferably in fintech, e-commerce, or app-based businesses.
 </li>
 <li>
 Proven experience scaling a digital product or mobile app using growth funnels.
 </li>
 <li>
 Strong skills in performance marketing, analytics, CRM, and CVM.
 </li>
 <li>
 Excellent communication skills and strong stakeholder management.
 </li>
 <li>
 Experience managing and developing a marketing team.
 </li>
 <li>
 Deep expertise using mobile app marketing platforms (Firebase, AppsFlyer, Mixpanel, Braze, MoEngage, Adjust).
 
 
 </li>
 </ul>
 
 Preferred Personality &amp; Working Style
 
 
 
 <ul>
 <li>
 Data-driven with a strong analytical mindset.
 </li>
 <li>
 Experimentation-oriented.
 </li>
 <li>
 Hands-on and comfortable in fast-paced environments.
 </li>
 <li>
 Cross-functional collaborator.
 </li>
 <li>
 Strong leadership and communication skills.
 
 
 </li>
 </ul>
 
 Key KPIs
 
 
 
 <ul>
 <li>
 CAC &amp; ROI
 </li>
 <li>
 Activation rate
 </li>
 <li>
 Retention rate &amp; cohorts
 </li>
 <li>
 LTV / payback period
 </li>
 <li>
 WAU/MAU &amp; engagement rate
 </li>
 <li>
 Churn
 </li>
 <li>
 Revenue per user
 </li>
 <li>
 Brand sentiment &amp; PR reach
 </li>
 <li>
 Social media growth metrics
 </li>
 </ul>
</div>

Marketing Manager

Red Bull

<div>
 The Field Marketing Manager (FMM) is responsible for building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities. They build strong local networks including opinion-leaders and key influencers both online (social media) and offline. They create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business. The Field Marketing Manager is constantly out "in the field" to make things happen, this is not an "office" job.
 
 
 
 All the responsibilities we'll trust you with:
 
 
 
 
 Strategic Direction and Rightness of Brand Priorities
 
 
 
 Infuse global and national Red Bull priorities, strategies and the Red Bull philosophy in the field focusing on building a local face of our global brand. Ensure top-notch understanding of the consumer in various fields across the region which forms the basis of local idea generation and execution. Define ideas and programs which build brand image and increase understanding of the product functionality on a local level (working closely with National Marketing Specialists). Be the regional intelligence, sharing market insights (consumer insights, competitors, etc.) with the national team. Work in conjunction with the regional sales team to build mental availability hand in hand with the physical availability within On Premise, Off Premise and New Business environments and ensuring the product is at arms reach in every field marketing activity. Deliver the annual approved business plan for the region. Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region. Set the regional communication strategy together with national specialists based on national programs and regional priorities in order to boost local output. Work cross-functionally, managing internal and external requests in line with the annual business plan priorities.
 
 
 
 Premium Appeal of Local Pride
 
 
 
 Create and support local key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation. Ensure that every consumer experience with the brand is a positive one thanks to love for the detail and premium execution at events and all other field marketing activities. Always have the &ldquo;consumer&rdquo; and &ldquo;brand&rdquo; eye in every single initiative and ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital and social media, while ensuring that all the communication stays within the brand equity. Add value to selective 3rd party events by determining the appropriate level of Red Bull brand support and branding with the objective of increasing brand visibility and product usage in relevant scenes. Build a top-notch network and sustainable relationships with the key influencers of the region (local authorities, local sport and cultural opinion leaders relevant to our target, entrepreneurial and start-up communities, media outlets (TV, radio, print, digital and social media)). Incorporate Red Bull athlete activations in your plans and build smart 360 plans to amplify reach. Continually re-apply global, national and regional best practices when and where it makes sense. Activate content of the Red Bull Media Network by identifying the right opportunities and contribute ideas &amp; concepts. Foster a premium and aspirational local face of the brand on Red Bull's local social media owned channels. Leverage the Event Vehicle program in the right way to excite and surprise consumers.
 
 
 
 Marketing Innovation
 
 
 
 Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes. Involve the local team in idea generation for the field and capitalize on their personal university lifestyle to identify technology/digitally/socially driven consumer trends early. Create new and innovative ideas that bring the brand to life, tapping into local networks, scenes and opinion-leaders, and execute these ideas with the right balance between the 4 pillars of the marketing mix, based on the knowledge and ownership of your region and the global and national priorities. Ensure digital and social media sit at the heart of every field marketing activity. Identify and selectively support cross-marketing opportunities (with sales, marketing and Red Bull Media House). Organizational Capabilities and Enabling Structure Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring. Source, hire, train and manage FMSs who fit the brand, have a Red Bull attitude and perfectly fit the field scenes. Coach FMSs in sourcing, hiring and training their Student Brand Managers and Wings and approve every hiring personally. Set regional objectives and clear goals for FMSs to ensure accountability to their key deliverables and conduct on-going, mid-year and end of year performance evaluations. Provide on-going coaching and support to ensure FMSs achieve their deliverables. Regularly assess and identify development needs of the FMS working closely with the Head of Field to help make it happen. Identify and nurture key talent for the potential space-to-shine opportunity. Train the regional team (including sales) on necessary brand strategies and relevant execution guidelines. No regretted losses in the field marketing team and encourage internal promotions.
 
 
 
 Driving Efficiencies
 
 
 
 Implement and uphold a clean logistical system for warehousing and infrastructure to ensure having the right tools and management in place to support the local needs, succeeding in premium appearance. Develop and manage the regional budget with the support of the line manager and national specialists. Constantly identify cost saving opportunities and other efficiencies for the company in the region. Manage field expenses and general administration. Build smart and mutually beneficial partnerships by working with other brands, organisations and networks that bring added value such as expertise, networks, goods, budget or facilities. Outsource local media-related activities to the right regional experts to maximise outcome. Coordinate with agencies and specialised companies when outsourcing event logistics. Share best practices on Collaboration.
 
 
 
 Your areas of knowledge and expertise that matter most for this role:
 
 
 
 <ul>
 <li>
 Ideally 3-5 years marketing experience preferably in sports/events or culture marketing or in the field.
 </li>
 <li>
 Minimum 3 years' experience of line management with expertise in hiring, training, administration and motivating teams.
 </li>
 <li>
 Ideally, experience in working with commercial teams &ndash; general sales or trade marketing.
 </li>
 <li>
 Proven background in negotiation and management of budgets.
 </li>
 <li>
 A &lsquo;connector&rsquo; who has excellent communication and networking skills, who can open doors and excite people for an idea.
 </li>
 <li>
 Strong leadership, planning and project management skills.
 </li>
 <li>
 A continual understanding of consumer trends and insights (digital, trends, University life, moving patterns). Strong understanding of youth culture in sports and culture in the region.
 </li>
 <li>
 A creative marketer with depth in brand understanding, innovation at the heart who puts new ideas into practice fast.
 </li>
 <li>
 Ability to multi-task and work in cross-functional teams with different objectives and personalities.
 </li>
 <li>
 Excellent communication skills, orally and in writing, including presenting and training abilities, and the ability to seamlessly blend in with a diverse audience.
 </li>
 </ul>
</div>

Field Marketing Manager - Giza

Marriott International

<div>
 
 Additional Information
 
 
 
 
 Job Number
 
 25191487
 
 
 
 Job Category
 
 Sales &amp; Marketing
 
 
 
 Location
 
 Cairo Marriott Hotel, 16 Saray El Gezira Street, Cairo, Egypt, Egypt, 11211VIEW ON MAP
 
 
 
 Schedule
 
 Full Time
 
 
 
 Located Remotely?
 
 N
 
 
 
 Position Type
 
 Management
 
 
 
 No Standard Job Description Available.
 
 
 
 
 At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
 
 
 
 Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of &ldquo;Wonderful Hospitality. Always.&rdquo; by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that&rsquo;s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International.
 
 Be
 
 where you can do your best work,
 
 begin
 
 your purpose,
 
 belong
 
 to an amazing global team, and
 
 become
 
 the best version of you.
 
 
 JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you&rsquo;re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand&rsquo;s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you&rsquo;ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That&rsquo;s The JW Treatment&trade;. In joining JW Marriott, you join a portfolio of brands with Marriott International.
 
 Be
 
 where you can do your best work,
 
 begin
 
 your purpose,
 
 belong
 
 to an amazing global team, and
 
 become
 
 the best version of you.
</div>

Assistant Marketing Manager

Reckitt

<div>
 We are Reckitt
 
 
 Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
 
 
 Sales
 
 
 Our Trade Marketing teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.
 
 
 
 About The Role
 
 
 
 Elevate your career with Reckitt by stepping into the role of Trade Marketing Manager Modern Trade, . This pivotal position calls for a forward-thinking individual ready to Managing Modern Trade Channel KPIs, Grids, visibility, in-store activations and budget, shape and invigorate how our portfolio of revered brands comes alive across sales channels. You will be the architect of our channel strategy, inspiring a dedicated team focused on driving growth. Seamlessly blending relationship management with strategic innovation, this role empowers you to have a tangible impact on our journey towards a cleaner, healthier world. Take this chance to nurture your career in a space where your influence will flourish.
 
 
 Your responsibilities
 
 
 <ul>
 <li>
 Demonstrated leadership in steering a team of channel and account managers.
 </li>
 <li>
 Proven ability to develop strong partnerships across various sales channels.
 </li>
 <li>
 Proficiency in collaborating across functions such as marketing and finance to execute strategic plans.
 </li>
 <li>
 Solid background in customer and channel strategy, alongside sales negotiation skills.
 </li>
 <li>
 Astute business and financial accumen with experience in managing profit and loss.
 </li>
 <li>
 Track record of implementing sales strategies and optimising eCommerce platforms.
 </li>
 <li>
 Expertise in trade marketing and digital engagement with healthcare professionals.
 </li>
 <li>
 MT TD and Promo grids
 </li>
 <li>
 Managing stocks on ground vs forecasted IMS numbers
 </li>
 <li>
 Managing Sales/MD Team KPIs in terms of coverage, frequency and call rate
 </li>
 <li>
 Distribution targets and strike rates for MT by brand
 </li>
 <li>
 MSL by store classification
 </li>
 <li>
 Tracking MT visibility elements (displays, shelves, MSL achievement) &ndash; Audit Merchandising
 </li>
 <li>
 POSM, brands and in-store activations
 </li>
 <li>
 Manging Trade Marketing budgets by Channel, spend vs plan and budget reconciliations.
 </li>
 <li>
 High Analytical skills and taking required actions.
 </li>
 <li>
 Skilful communication and teamwork
 </li>
 <li>
 Agility and delivering in challenging situations
 </li>
 <li>
 Able to influence across all levels of the organization
 </li>
 <li>
 Launch NPD/EPD with strategies to ease it for the sales team to achieve the sales target
 
 
 </li>
 </ul>
 The experience we're looking for
 
 
 <ul>
 <li>
 Professional Marketing / Sales Degree /Diploma.
 </li>
 <li>
 7-10 years of experience in Trade Marketing in FMCG
 </li>
 <li>
 3-5 years of experience in Morden trade Marketing Dept.
 </li>
 <li>
 High Analytical skills
 </li>
 <li>
 Demonstrated leadership in steering a team of channel and account managers.
 </li>
 <li>
 Proven ability to develop strong partnerships across various sales channels.
 </li>
 <li>
 Proficiency in collaborating across functions such as marketing and finance to execute strategic plans.
 </li>
 <li>
 Solid background in customer and channel strategy, alongside sales negotiation skills.
 </li>
 <li>
 Astute business and financial accumen with experience in managing profit and loss.
 </li>
 <li>
 Track record of Launch NPD/EPD with strategies to ease it for the sales team to achieve the sales target.
 </li>
 <li>
 Agility and delivering in challenging situations
 </li>
 <li>
 Able to influence across all levels of the organization
 </li>
 <li>
 Strong attention to detail with an expansive global mindset
 </li>
 <li>
 Robust commercial thinking, able to influence decisions with meaningful data and insights.
 </li>
 <li>
 A results-driven approach with a track record of using analytical skills to improve business processes.
 </li>
 <li>
 The business language in Reckitt Benckiser is English, therefore fluency in this language is essential. Fluency in other languages(s) is advantageous
 
 
 </li>
 </ul>
 The skills for success
 
 
 Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product plannnig, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&amp;L Management, Strategy Execution, Operational Excellence, Key Account Management, Account Management, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Pharmaceutical Sales, Trade Marketing, Digital activation to HCPs, Leadership skills.
 
 
 Competencies
 
 
 Business Excellence
 
 
 Change Agility
 
 
 Cultural Fit (overall)
 
 
 Functional Competencies (Overall)
 
 
 Key Growth Opportunities
 
 
 Leadership Behaviour - Care
 
 
 People Agility
 
 
 Results Agility
 
 
 Sales Excellence
 
 
 Mental Agility
 
 
 Leadership Competencies (Overall)
 
 
 What we offer
 
 
 With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
 
 
 Equality
 
 
 We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
</div>

Trade Marketing Manager Modern Trade, Egypt

Magnet

<div>
 
 
 Employer Overview:
 
 
 
 A
 
 leading Egyptian Bank
 
 with over a century of experience in banking and investment services. The Bank is recognized for its commitment to national economic development, advanced digital solutions, and a strong presence in Egypt. With a wide network of branches and subsidiaries, it continues to provide innovative financial products and exceptional customer service to millions of clients.
 
 
 
 
 
 
 
 
 
 Job Summary
 
 
 
 The MarCom Manager is responsible for developing and executing integrated marketing and communication strategies that enhance the bank&rsquo;s brand positioning, support business growth, and strengthen customer engagement. The role oversees digital performance, product marketing, corporate communication, and brand consistency across all channels while ensuring full alignment with banking compliance and regulatory standards.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Lead the development of comprehensive marketing and communication plans across retail, corporate, and digital banking segments.
 </li>
 <li>
 Manage 360&deg; campaigns (digital, offline, events, PR) to support product launches, brand initiatives, and customer acquisition.
 </li>
 <li>
 Oversee digital performance and paid media activities to maximize ROI and optimize customer journeys.
 </li>
 <li>
 Ensure all marketing content and communications adhere to banking regulations, brand guidelines, and compliance standards.
 </li>
 <li>
 Direct social media strategy, content development, and customer engagement across digital platforms.
 </li>
 <li>
 Collaborate with product, digital banking, and corporate communication teams to deliver targeted marketing messages.
 </li>
 <li>
 Conduct market research, competitor benchmarking, and customer insights analysis to guide strategy.
 </li>
 <li>
 Manage relationships with advertising, media, and PR agencies to ensure high-quality deliverables.
 </li>
 <li>
 Monitor campaign performance analytics and provide detailed reports to senior management.
 </li>
 <li>
 Oversee brand identity consistency across branches, digital channels, and customer touchpoints.
 </li>
 <li>
 Manage marketing budgets and ensure cost-effective campaign execution.
 </li>
 <li>
 Lead, mentor, and develop the MarCom team to enhance efficiency and innovation.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Business Administration, or a related field.
 </li>
 <li>
 Master&rsquo;s degree in Marketing or MBA is a plus.
 </li>
 <li>
 7&ndash;12 years of experience in Marketing &amp; Communications, preferably within the banking or financial services sector.
 </li>
 <li>
 Proven experience in digital marketing, performance campaigns, and integrated communication strategies.
 </li>
 <li>
 Strong knowledge of digital marketing platforms (Google Ads, Meta Ads, SEO/SEM tools).
 </li>
 <li>
 Proficiency in analytics tools (Google Analytics, Data Studio, Adobe Analytics).
 </li>
 <li>
 Experience with marketing automation tools (Salesforce Marketing Cloud, HubSpot, or similar).
 </li>
 <li>
 Understanding of banking products, customer segments, and financial industry regulations.
 </li>
 <li>
 Strong leadership and team management skills.
 </li>
 <li>
 Excellent communication, storytelling, and presentation abilities.
 </li>
 <li>
 Strategic thinker with strong business acumen and creativity.
 </li>
 <li>
 Strong project management, time management, and problem-solving skills.
 </li>
 <li>
 Proficient in MS Office (Excel, PowerPoint, Word).
 </li>
 <li>
 Familiarity with CRM and digital tracking dashboards.
 </li>
 <li>
 Fluent in written and spoken English and Arabic.
 </li>
 <li>
 Ability to manage multiple projects with tight deadlines.
 </li>
 <li>
 Ability to collaborate effectively with cross-functional teams, including product, digital, and compliance.
 </li>
 </ul>
 
 
</div>

Marketing Communications Manager

POS CX

<div>
 
 
 Role Summary
 
 
 
 The Growth Marketing Assistant Manager will drive brand awareness, lead generation and customer engagement through strategic campaigns, performance-driven marketing and high-quality B2B content. The role requires a strong mix of creativity, analytical skills and hands-on experience with CRM and marketing automation tools to deliver measurable growth.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 
 
 🔹 Strategy &amp; Growth
 
 
 <ul>
 <li>
 Support the development and execution of integrated growth marketing strategies aligned with business goals and KPIs.
 </li>
 <li>
 Conduct market research and competitor analysis to identify growth opportunities and industry trends.
 </li>
 <li>
 Monitor and improve website performance and campaign KPIs, ensuring measurable impact on brand visibility and lead generation.
 </li>
 </ul>
 
 
 
 
 
 🔹 Content &amp; Copywriting
 
 
 <ul>
 <li>
 Develop compelling B2B marketing content, including blog articles, case studies, landing pages, proposals, company profiles, email campaigns and social media posts.
 </li>
 <li>
 Craft clear and persuasive copy that aligns with the company&rsquo;s brand tone and messaging.
 </li>
 <li>
 Collaborate with designers and other stakeholders to ensure consistent storytelling across all channels.
 </li>
 </ul>
 
 
 
 
 
 🔹 Campaigns &amp; Digital Marketing
 
 
 <ul>
 <li>
 Plan, execute, and optimize digital campaigns across paid, owned and earned media.
 </li>
 <li>
 Manage email marketing campaigns using tools such as Mailchimp, HubSpot, or Zoho Campaigns &mdash; including audience segmentation, automation flows, and performance reporting.
 </li>
 <li>
 Use CRM platforms (e.g., Salesforce, HubSpot CRM, Zoho CRM) to manage lead pipelines, track conversions and measure campaign ROI.
 </li>
 <li>
 Optimize SEO and SEM strategies to increase web traffic and visibility.
 </li>
 </ul>
 
 
 
 
 
 🔹 Brand &amp; Communication
 
 
 <ul>
 <li>
 Maintain consistency in brand tone, messaging and visuals across all internal and external communications.
 </li>
 <li>
 Support PR, corporate communications and events to strengthen the company&rsquo;s reputation and engagement.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, or Business.
 </li>
 <li>
 5&ndash;8 years of experience in marketing and branding roles, preferably within B2B or corporate sectors.
 </li>
 <li>
 Proven experience in copywriting, content creation, proposals, and company profile development.
 </li>
 <li>
 Strong understanding of digital marketing, CRM and lead generation techniques.
 </li>
 <li>
 Hands-on experience with email marketing tools (Mailchimp, HubSpot, Zoho, etc.) and marketing analytics platforms.
 </li>
 <li>
 Excellent communication, organizational, and project management skills.
 </li>
 <li>
 Analytical mindset with the ability to interpret campaign results and optimize performance.
 </li>
 <li>
 Graphic design and basic video editing skills are an added advantage.
 </li>
 </ul>
 
 
</div>

Growth Marketing Assistant Manager

Floward

<div>
 Floward
 
 
 
 Job Purpose
 
 
 
 The Digital Marketing Senior Officer drives the strategic direction of multi-channel campaigns across platforms and markets. Evolving beyond execution, this role focuses on long-term impact&mdash;challenging briefs, interrogating metrics, and ensuring every campaign tells a compelling story with measurable results. Working closely with creative, product, and analytics teams, the role leads end-to-end campaign strategy and isn&rsquo;t afraid to push back when performance demands better thinking, sharper insights, or stronger creative.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Plan and execute performance campaigns across Google Ads, Meta, TikTok, Snapchat, Pinterest, X, and emerging platforms.
 </li>
 <li>
 Lead app marketing campaigns for user acquisition and engagement on iOS and Android.
 </li>
 <li>
 Manage campaigns across 9 markets (SA, KW, AE, BH, QA, OM, JO, EG, GB) with multi-language creative coordination.
 </li>
 <li>
 Drive attribution strategy beyond last-click using tools like Adjust, Firebase, and MMM frameworks.
 </li>
 <li>
 Partner with Creative, Product, and Analytics teams to align campaigns with business OKRs.
 </li>
 <li>
 Own performance analysis and reporting using Looker Studio, Power BI, and advanced analytics tools.
 
 
 </li>
 </ul>
 
 Skills And Qualifications
 
 
 
 <ul>
 <li>
 You have 3&ndash;5 years in digital performance marketing with full campaign ownership.
 </li>
 <li>
 You&rsquo;ve managed large budgets across multiple ad platforms with proven ROI.
 </li>
 <li>
 You understand app marketing funnels and the complexity of mobile attribution.
 </li>
 <li>
 You&rsquo;re fluent in analytics and can turn data into clear, actionable insights.
 </li>
 <li>
 You think beyond platform-level metrics to holistic customer acquisition strategy.
 </li>
 <li>
 You can brief creative teams and give performance-driven feedback.
 
 
 </li>
 </ul>
 
 Our Tech Stack
 
 
 
 Google Ads | Meta Business Suite | TikTok Ads Manager | Snapchat Ads | Pinterest Business | Adjust | Firebase | Looker Studio | Power BI | App Radar
</div>

Senior Digital Marketing Officer

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